{"title":"Public relations Books","description":"","products":[{"product_id":"effective-pr-be-your-own-expert-teach-yourself-9781444120455","title":"Effective PR Be Your Own Expert Teach Yourself","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.\u003cbr\u003e\u003cbr\u003eEffective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.\u003cbr\u003e\u003cbr\u003eTopics include:\u003cbr\u003e\u003cbr\u003e- Planning a PR campaign\u003cbr\u003e\u003cbr\u003e- Media relations\u003cbr\u003e\u003cbr\u003e- Audience communication\u003cbr\u003e\u003cbr\u003e- Sponsorship\u003cbr\u003e\u003cbr\u003e- Entertaining and corporate hospitality\u003cbr\u003e\u003cbr\u003e- Internal PR\u003cbr\u003e\u003cbr\u003e- Specialist PR\u003cbr\u003e\u003cbr\u003e- Evaluating success\u003cbr\u003e\u003cbr\u003eUseful addresses and further reading are also included to enable you to take your campaigns in a number of directions.\u003cbr\u003e\u003cbr\u003eNOT GOT MUCH TIME?\u003cbr\u003eOne and five-minute introdu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e: Introduction\u003c\/li\u003e\n\u003cli\u003e: Planning a PR campaign\u003c\/li\u003e\n\u003cli\u003e: Media liaison\u003c\/li\u003e\n\u003cli\u003e: Communicating directly with a target audience\u003c\/li\u003e\n\u003cli\u003e: Sponsorship\u003c\/li\u003e\n\u003cli\u003e: Entertaining and corporate hospitality\u003c\/li\u003e\n\u003cli\u003e: Internal public relations\u003c\/li\u003e\n\u003cli\u003e: Crisis management\u003c\/li\u003e\n\u003cli\u003e: Specialist PR\u003c\/li\u003e\n\u003cli\u003e: Using PR professionals - in-house and external\u003c\/li\u003e\n\u003cli\u003e: Evaluating success\u003c\/li\u003e\n\u003cli\u003e: Useful addresses\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":47836953805143,"sku":"9781444120455","price":8.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781444120455.jpg?v=1710386522"},{"product_id":"strategic-advertising-management-9780198835615","title":"Strategic Advertising Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is probably the best text on the market for both coverage and depth of analysis. * Dr Shirley Rate, Glasgow Caledonian University, UK *\u003cbr\u003e[Of the previous edition] Strategic Advertising Management is a good contemporary overview of the advertising and communications landscape, combining a good level of theoretical foundation accompanied by relevant case studies and frequent examples to illustrate the practical application of advertising management.' * Mr David Colley, Manchester Metropolitan University, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart One: overview of Advertising and Promotion 1: What are Advertising and Promotion? 2: Perspectives on Advertising 3: Advertising across Cultural BordersPart Two: Planning Considerations 4: What it Takes for Successful Advertising and Promotion 5: The Strategic Planning ProcessPart Three: Developing the Strategic Plan 6: Selecting the Target Audience 7: Understanding Target Audience Decision Making 8: Determining the Best Positioning 9: Developing a Communication Strategy 10: Media Strategy 11: Digital MediaPart Four: Making it Work 12: Processing the Message 13: Creative Tactics 14: Creative ExecutionPart Five: Integrating Advertising and Promotion 15: Sales Promotion and Broader Communication Mix 16: Campaign Strategy","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732804415831,"sku":"9780198835615","price":53.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198835615.jpg?v=1719998472"},{"product_id":"portfolio-building-activities-in-social-media-9781071828038","title":"Portfolio Building Activities in Social Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFeaturing 125real-world activities across various social media platforms!\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePortfolio Building Activities in Social Media \u003c\/strong\u003eshows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's \u003cem\u003eSocial Media for Strategic Communication\u003c\/em\u003e, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I. FOUNDATION FOR CREATING A STRATEGIC MINDSET CHAPTER 1. Introduction to Social Media: An Art and Science    Creative Exercise and Self-Awareness Assignments CHAPTER 2. Ethical and Legal Fundamentals of Social Media    Individual Assignments    Group Projects    Workshops\/Consulting CHAPTER 3. Personal and Professional Branding for Social Media    Individual Assignments    Workshop\/Consulting Projects CHAPTER 4. Diversity and Inclusion in Social Media    Individual Assignments    Group Projects    Workshop\/Consulting Projects CHAPTER 5. Industry Qualifications and Roles in Social Media    Individual Assignments    Group Projects CHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis    Individual Assignments    Group Projects    Workshop\/Consulting Project PART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) CHAPTER 7. Strategic Planning for Social Media    Individual Assignments    Group Projects CHAPTER 8. Influencer Marketing    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 9. Paid Media    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 10. Strategic Writing for Social Media    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 11. Audience Segmentation and Analysis    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages    Individual Assignments    Group Projects    Workshops\/Consulting Projects CHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media    Individual Assignments    Group Projects    Workshop\/Consulting Projects PART III. APPLICATION AND FUTURE CONSIDERATIONS CHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I    Individual Assignments    Group Projects    Workshop\/Consulting Projects CHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II    Individual Assignments    Group Projects CHAPTER 16. What Does the Social Media World Have That Is New?    Individual Assignments    Group Projects    Workshop\/Consulting Projects","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48738209562967,"sku":"9781071828038","price":48.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781071828038.jpg?v=1723811820"},{"product_id":"public-relations-society-and-the-generative-power-of-history-9781138317116","title":"Public Relations Society and the Generative Power","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003ePublic Relations, Society and the Generative Power of History\u003c\/em\u003e examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDivided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is Historicising gender, ethnicity and diversity in PR work,' focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with Histories of public relations in the political sphere,' bringing together work on the different ways in which public relations has\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e'Jacquie L’Etang made important contributions to the literature on public relations history, but she never stopped with just that. Following her example, \u003ci\u003ePublic Relations, Society and the Generative Power of History \u003c\/i\u003euses historical research as the foundation for critical analysis of the industry, inviting scholars and students to engage with such key issues as power, race, gender and ideology in the study of public relations. It answers L’Etang’s call for scholars to view public relations critically, to broaden theoretical and methodological approaches, and to see public relations in its larger social, political, and cultural contexts. It expands our understanding of both contemporary and historical practices and effects and public relations scholarship is better for it.'\u003c\/p\u003e\u003cp\u003eProfessor Karen Miller Russell, Jim Kennedy New Media Professor and Associate Professor of public relations at Grady College of Journalism and Mass Communication, University of Georgia. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eINTRODUCTION – ‘Public relations, society and the generative power of history’\u003c\/p\u003e\u003cp\u003eIan Somerville, Lee Edwards and Øyvind Ihlen \u003c\/p\u003e\u003cp\u003ePART ONE – CHALLENGING CORPORATISM AND MANAGERIALISM \u003c\/p\u003e\u003cp\u003eCHAPTER 1 ‘The contribution of public relations to promotional culture: taking the long view’\u003c\/p\u003e\u003cp\u003eJohanna Fawkes\u003c\/p\u003e\u003cp\u003eCHAPTER 2 ‘\"Presencing\" and \"absencing\": a deconstruction of US-based public relations textbooks'\u003c\/p\u003e\u003cp\u003eJochen Hoffmann \u003c\/p\u003e\u003cp\u003eCHAPTER 3 ‘How employee relations shaped and maintained US coporate welfare: a historical overview'\u003c\/p\u003e\u003cp\u003ePatricia A. Curtin \u003c\/p\u003e\u003cp\u003ePART TWO – HISTORICISING GENDER, ETHNICITY AND DIVERSITY IN PUBLIC PR WORK\u003c\/p\u003e\u003cp\u003eCHAPTER 4 ‘Wives, secretaries and bodies: representations of women in Australian public relations journal, 1965–1972'\u003c\/p\u003e\u003cp\u003eKate Fitch \u003c\/p\u003e\u003cp\u003eCHAPTER 5 ‘History, racialisation and resistance in \"post-race\" public relations’\u003c\/p\u003e\u003cp\u003eLee Edwards \u003c\/p\u003e\u003cp\u003eCHAPTER 6 ‘Intersectional activism, history and public relations: new understandings of women’s communicative roles in anti-racist and anti-sexist work'\u003c\/p\u003e\u003cp\u003eJennifer Vardeman, Amanda Kennedy and Brittany Little\u003c\/p\u003e\u003cp\u003eCHAPTER 7 ‘Public relations in the master’s house’ \u003c\/p\u003e\u003cp\u003eCamille Reyes \u003c\/p\u003e\u003cp\u003eCHAPTER 8 ‘Communicating identity histories in ethnic museum public relations’ \u003c\/p\u003e\u003cp\u003eMelissa A. Johnson \u003c\/p\u003e\u003cp\u003ePART THREE – HISTORIES OF PUBLIC RELATIONS IN THE POLITICAL SPHERE\u003c\/p\u003e\u003cp\u003eCHAPTER 9 ‘Selling municipal socialism: local government, the Left and the transformation of political public relations in Britain’ \u003c\/p\u003e\u003cp\u003eDominic Wring \u003c\/p\u003e\u003cp\u003eCHAPTER 10 ‘Anticipating the age of \"political spin\"?: an historical analysis of 1980s government communications\u003c\/p\u003e\u003cp\u003eRuth Garland \u003c\/p\u003e\u003cp\u003eCHAPTER 11 ‘Sports promotion and the construction of \"Irish\" identity: nationalism, social exclusion and the Gaelic Athletic Association’ \u003c\/p\u003e\u003cp\u003eIan Somerville, David Mitchel and Owen Hargie\u003c\/p\u003e\u003cp\u003eCHAPTER 12 ‘A critical discourse analysis of Jonathan Dean Swift’s \u003cem\u003eDrapier’s Letters\u003c\/em\u003e: public advocacy and nationalism in Ireland, 1724-1725’ \u003c\/p\u003e\u003cp\u003eKevin Hora\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":48738408989015,"sku":"9781138317116","price":27.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138317116.jpg?v=1723812023"},{"product_id":"dynamics-of-media-writing-adapt-and-connect-9781544385686","title":"Dynamics of Media Writing: Adapt and Connect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eDynamics of Media Writing Third Edition \u003c\/strong\u003egives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to \u003cstrong\u003eadapt\u003c\/strong\u003e their message for each specific media format in order to successfully \u003cstrong\u003econnect\u003c\/strong\u003e with their audience. Throughout this text, \u003cstrong\u003eaward-winning teacher and college media adviser\u003c\/strong\u003e \u003cstrong\u003eVincent F. Filak\u003c\/strong\u003e introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Acknowledgments About the Author PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD Chapter 1. Know Your Audience    How to Define an Audience    Key Questions to Ask in Serving Your Readers    What Attracts an Audience?    What Audiences Need to Know and How to Make Them Care    The Big Three Chapter 2. Being Accurate, Relying on the Facts    Why Is Journalism Such a Picky Field?    Why Media Professionals Matter More Than Ever    Making Sure You Are Sure    Examining the Broader Issues    The Big Three Chapter 3. Grammar, Style and Language Basics    Why Do Grammar and Style Matter?    Sentence Structure    Sentence Length    Read Your Work Aloud    How to Keep Writing Tight and Right    The Big Three Chapter 4. Basic Media Writing    The “Killer Be’s” of Good Writing    The Inverted Pyramid    Leads: The Prominence of Importance    Types of Leads    Problematic Leads and Potential Fixes    How to Order the Rest of Your Pyramid    The Big Three Chapter 5. Interviewing    Interview Preparation    Places to Dig    Getting the Interview    Interacting With Your Source    Interviewing via Email or Text    Interviewing for Multiple Media    The Questions    Interview Flow    Silence as an Ally    The Nonverbal Approach: How to Ask a Question Without Asking    The End of the Interview (Almost)    Follow-Up Interviews    The Big Three Chapter 6. Writing for Websites and Blogs    Working on the Web    Blogging    Best Blogging Practices    How to Build a Quality Blog Post    Linking and Other Interactive Elements    Engaging Readers    The Big Three Chapter 7. Social Media    What Does Social Media Do?    Why Is Social Media Valuable?    Social Media Tools    How to Avoid #Fail    Building a Social Media Audience    The Big Three Chapter 8. Law and Ethics in Media Writing    The First Amendment    Libel    Legal Defenses Against Libel    Getting SLAPP-ed Anyway    Copyright    How to Avoid Copyright Infringement    Ethics and the Media    Ethical Concerns    How to Work Through Ethical Dilemmas    Determining Your Own Approach to Ethics    The Big Three PART II. FOCUS ON NEWS MEDIA Chapter 9. Reporting: The Basics and Beyond    Event Coverage    Preparing for the Event    How to Cover the Event    News Reporting Beyond the Event    Beats    Features    Profile Writing    Localizations    Obituaries    The Big Three Chapter 10. Writing for Traditional Print News Products    Nuances for Print Writing    Attributions    Expanding the Inverted Pyramid    The Big Three Chapter 11. Writing for Broadcast    Nuances for Broadcast Writing    Structure    Integrating Additional Elements    Types of Stories    Polishing Your Final Piece for Delivery    The Big Three PART III. FOCUS ON MARKETING MEDIA Chapter 12. Public Relations    Defining PR    Types of PR Writing    Keys to PR    Why the Media Matters    The Big Three Chapter 13. Advertising    Defining Advertising    The Creative Brief    Message Formation    Writing in Advertising    The Big Three Chapter 14. Marketing    Brands and Branding    Campaigns Versus Brands    Useful Marketing Platforms and Tools    Copywriting for a Brand    Ways to Work With and for Your Readers    Writing Creatively for Marketing    The Big Three Glossary Index","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48740481073495,"sku":"9781544385686","price":109.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781544385686.jpg?v=1723812304"},{"product_id":"public-relations-and-the-power-of-creativity-strategic-opportunities-innovation-and-critical-challenges-9781787692923","title":"Public Relations and the Power of Creativity:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. \u003cp\u003ePublic relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas’ at the heart of effective communication.\u003c\/p\u003e \u003cp\u003eThis volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis volume contains 12 chapters drawn from a EUPRERA (European Public Relations Education and Research Association) conference held in London in 2017, on the topic of creative thinking in public relations management. Scholars from Europe and the US address aspects related to leadership, ethics, and creativity, including the corporate value of listening, ethical leadership and interpersonal communication competence, and leadership communication; knowledge and collaboration for fostering creativity, including the role of trust and intrinsic motivation in enhancing participation and creativity in crowdsourcing communities, the influence of knowledge transfer on the development of creativity in education for public relations, the co-creation of knowledge for innovation and public relations in multi-stakeholder projects, and collaborative creativity in public relations; and new creative approaches to public relations, with discussion of culture and public relations, a design-thinking approach to visual communication, examples of award-winning campaigns illustrating creativity in public relations, a co-creative model for communication and dissemination, and visual methods for strategic internal communication management. -- Annotation ©2018 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePART I: \u003c\/b\u003e\u003cb\u003eLEADERSHIP, ETHICS AND CREATIVITY\u003c\/b\u003eThe Power of Listening in Corporate Communications. Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication; \u003ci\u003eMaria Borner and Ansgar Zerfass\u003c\/i\u003e Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders’ Interpersonal Communication Competence; \u003ci\u003eAnne Laajalahti\u003c\/i\u003e Communicative leaders, creative followers? \u003ci\u003eTiina Weman and Helena Kantanen\u003csup\u003e,\u003c\/sup\u003e\u003c\/i\u003e \u003cb\u003ePART II: \u003c\/b\u003e\u003cb\u003eKNOWLEDGE AND COLLABORATION FOR FOSTERING CREATIVITY\u003c\/b\u003e Public Relations and Communication in Education: Is Creativity the Opposite of Knowledge? Effects of Knowledge Transfer on the Development of Creativity. An Austrian Empirical Study Comparing Three Education Types; \u003ci\u003eAstrid Spatzier and Jessica Breu\u003c\/i\u003e The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities;\u003ci\u003e Diana-Maria Cismaru and Raluca-Silvia Ciochina\u003c\/i\u003e Co-creation of Knowledge for Innovation Requires Multi-Stakeholder Public Relations; \u003ci\u003eHarri Ilmari Ruoslahti\u003c\/i\u003e Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations; \u003ci\u003ePaul Willis and Elisenda Estanyol\u003c\/i\u003e  \u003cb\u003ePART III: \u003c\/b\u003e\u003cb\u003eNEW CREATIVE APPROACHES TO PUBLIC RELATIONS\u003c\/b\u003e Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations; \u003ci\u003eAlexander Frame and Øyvind Ihlen\u003c\/i\u003e 2,000 Years of Visual Storytelling. 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Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field. \u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48743089766743,"sku":"9783110552294","price":154.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783110552294.jpg?v=1720064064"},{"product_id":"facilitation-skills-focused-communication-processes-in-groups-9783658400149","title":"Facilitation Skills: Focused Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book provides a compact and well-founded set of facilitation skills for all  who want to successfully lead meetings, workshops or project rounds. In this way, it is possible to guide the respective communication process to results in a focused, effective and efficient manner - whether online or face-to-face.\u003cbr\u003e\u003cp\u003eStefan Gross shows how guiding questions, methodical impulses, differentiated perception, a clear attitude and specific formats of participation help to achieve sustainable and smart results in groups.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This practical book provides a contemporary handout for the many challenges facing dynamic facilitation.\" \u003c\/i\u003e Kai Beiderwellen, Mannheim University of Applied Sciences\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The book is an invitation to deepen and reflexively develop one's own role.\" \u003c\/i\u003eWolfgang Widulle, Socialnet.de\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCharacteristics of good facilitation.- Using methods correctly.- Managing group processes.- Distinguishing tasks and causes.- Including organization and context.- Establishing relationship and contact.- Developing role clarity and self-image.- Using visualization effectively.- Virtual facilitation.- Learning to facilitate\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":48743139443031,"sku":"9783658400149","price":49.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658400149.jpg?v=1720064283"},{"product_id":"say-it-with-charts-the-executiveas-guide-to-visual-communication-9780071369978","title":"Say It With Charts The Executiveâs Guide to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eReveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSection I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":48864146227543,"sku":"9780071369978","price":32.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780071369978.jpg?v=1722270601"},{"product_id":"how-brands-grow-9780190330026","title":"How Brands Grow","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. How Brands Grow2. Target the (Whole) Market3. Where New Customers Come From4. Building Mental Availability5. Leveraging Distinctive Assets6. Achieving Reach7. Word-of-mouth Facts Worth Talking About8. Building Physical Availability Part 19. Building Physical Availability Part 210. New Brands and Acquiring New Buyers11. Getting Down to Business-to-Business Markets12. And Finally, a Bit of Luxury","brand":"Oxford University Press Australia","offers":[{"title":"Default Title","offer_id":48864200556887,"sku":"9780190330026","price":27.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780190330026.jpg?v=1722270868"},{"product_id":"crystallizing-public-opinion-9780486836584","title":"Crystallizing Public Opinion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.","brand":"Dover Publications Inc.","offers":[{"title":"Default Title","offer_id":48864748372311,"sku":"9780486836584","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780486836584.jpg?v=1722273063"},{"product_id":"on-purpose-9780749471910","title":"On Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eShaun Smith\u003c\/b\u003e is founder and partner of the customer experience consultancy Smith+Co, working with leading brands. A thought leader on customer experience strategy, he has featured many times on CNBC's \u003ci\u003eAsk the Expert\u003c\/i\u003e. He is the co-author of \u003ci\u003e\u003cb\u003eBold \u003c\/b\u003e\u003c\/i\u003e(Kogan Page), \u003ci\u003eUncommon Practice\u003c\/i\u003e and \u003ci\u003eManaging the Customer Experience\u003c\/i\u003e.\u003cb\u003eAndy Milligan\u003c\/b\u003e is a leading consultant on brand culture. He has worked for almost 20 years advising major organizations on brand building, customer experience and internal culture. Andy appears regularly in the media. He is the author of \u003ci\u003eBrand it Like Beckham\u003c\/i\u003e and co-author of \u003ci\u003e\u003cb\u003eBold\u003c\/b\u003e\u003c\/i\u003e (Kogan Page), \u003ci\u003eUncommon Practice\u003c\/i\u003e and \u003ci\u003eDon't Mess with the Logo\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"To define a purpose that will galvanise the entire organisation is a leap of faith and requires strong leadership, but it also requires the clear and compelling process outlined in this book if you are to embark on this incredible journey.\" * Patrick Dempsey OBE, former Managing Director of Whitbread Hotels \u0026amp; Restaurants *\u003cbr\u003e\"Shaun and Andy have created another great book, \u003ci\u003eOn Purpose\u003c\/i\u003e, describing simply how great businesses use purpose and focus to fill customer needs and create value. Well done.\" * Vernon W. Hill II, Founder\/Chairman of Metro Bank *\u003cbr\u003e\"Creating a WOW experience for customers starts with creating a WOW experience for employees and both need to be based on your purpose. This book can show you how.\" * Tony Hsieh, CEO of Zappos.com, Inc. and New York Times bestselling author of Delivering Happiness *\u003cbr\u003e\"With their latest book, Shaun Smith and Andy Milligan delve even further into the fabric of customer-focused companies, exploring the very purpose of these brands, and making a convincing correlation between customer advocacy and a strong sense of company purpose.... But On Purpose isn't just thought-provoking - it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit their philosophies and ensure that these are being clearly communicated both to employees and customers. The key message of this terrific book is that brands need to be engaging and inspiring to stand out from the crowd. And without a clear sense of purpose - within the company, its leaders, its staff and its communications - brands will struggle to be distinctive.\" * Neil Davey Editor, MyCustomer, Group Editor SIFT MEDIA *\u003cbr\u003e\"Shaun Smith and Andy Milligan have added another strong chapter to their purpose. This is a must read for any leader who is looking at differentiating their business by asking the important \"why\" and \"why us\" questions. It will provide excellent guidance on how to create your own journey and, most importantly, how to stick to it once your business purpose has been found.\" * Frans-Willem de Kloet, Managing Director \u0026amp; CEO UPC Czech Republic *\u003cbr\u003e\"No successful business leader of the future can feel exempt from reading this remarkable book. It is by two global experts, extremely readable and compelling in its key message to place customer experience at the very core of every business.\" * Roger Harrop, The CEO Expert, Author, International Speaker *\u003cbr\u003e\"Every now and then a truly cutting-edge book comes along that changes everything we know about the secrets of organizational greatness. \u003ci\u003eOn Purpose\u003c\/i\u003e is a profound yet practical book no leader should miss reading. Laced with powerful examples and pragmatic practices, and written in a poignant style, Smith and Milligan reveal the mysteries of long-term enterprise success.\" * Chip R. Bell, author of The 9½ Principles of Innovative Service *\u003cbr\u003e\"'On Purpose' wonderfully, informatively and encouragingly, brings to life the importance of a brand recognising the importance of having 'an authentic and credible sense of purpose'. It explores why this matters to consumers and employees alike - we all need to have an emotional connection with the purpose of a brand. ... Whether you are looking for validation of existing knowledge; new ideas to take your approach to Customer Experience forward; or just inspiration from two of the most experienced 'specialists' around, this cracking book has something for everyone interested in wanting to answer this fundamentally critical question: \"what purpose does my business serve\".\" * Ian Golding, Customer Experience Specialist and Certified Customer Experience Professional, Customer Experience Consultancy Ltd *\u003cbr\u003e\"Great book - highly recommended!\" * Joe Pine, co-author of The Experience Economy *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE: Stand Up;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Purpose Driven;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Purposeful Leadership;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Stand Out;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 03: Infectious Communication;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Distinctive Customer Experience;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Continuous Innovation;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Stand Firm;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 06: Cult-Like Culture;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Distinctive Employee Experience;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Experience Measurement;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Never Stand Still;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: On Purpose Profile;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: How to Implement – Successfully;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Putting the Principles into Practice\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865724432727,"sku":"9780749471910","price":24.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749471910.jpg?v=1722275274"},{"product_id":"the-art-and-craft-of-pr-9780999187104","title":"The Art and Craft of PR","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.","brand":"LID Publishing Inc.","offers":[{"title":"Default Title","offer_id":48866248622423,"sku":"9780999187104","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780999187104.jpg?v=1722277777"},{"product_id":"successful-employee-communications-9781398604483","title":"Successful Employee Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSue Dewhurst\u003c\/b\u003e worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. \u003cb\u003eLiam FitzPatrick\u003c\/b\u003e is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook.\" * Russell Grossman, Head of UK Government Internal Communications Profession *\u003cbr\u003e\"Employee communications have always been a critical part of how organizations engage their people. Now, more than ever, when ways of working mean employers have to work harder to ensure their people feel connected to their purpose and culture, a focus on effective communications is essential. This book is a timely update giving great practical advice for any communications or HR practitioner to raise their game in employee communications.\" * Jacky Simonds, Chief People Officer, Experian *\u003cbr\u003e\"The perfect blend between capturing highly relevant thinking from an impressive array of experts combined with useful insights and applications of successful employee communication from leading practitioners. This is a very timely book and highly recommended to communication leaders and executives.\" * Kim Larsen, President of the European Association of Communication Directors (EACD) and Head of Global Communications \u0026amp; Brand Experience at ING. *\u003cbr\u003e\"Sue and Liam have collected a broad range of great examples of practice and explain how communications professionals at every level can apply these lessons in their day-to-day work. With its explanation of recent research and academic thinking, this book is a valuable resource for anyone investing in their skills and career.\" * Jennifer Sproul, Chief Executive, Institute of Internal Communication *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSuccessful Employee Communications\u003c\/b\u003e\u003c\/i\u003e receives a timely update after an extraordinary couple of years since its initial publication. Packed with even more insight, as well as further wisdom in the form of case studies and interviews with heavy-hitting communication professionals, S\u003cb\u003eue Dewhurst \u003c\/b\u003eand\u003cb\u003e Liam FitzPatrick\u003c\/b\u003e never lose sight of one thing: it's about people - whether we're talking employees or leaders. This is a book I see myself coming back to regularly to challenge or confirm my thinking.\" * Simon Monger, Internal communications, Change and Engagement Consultant, President (2022\/23 Board), IABC UK \u0026amp; Ireland *\u003cbr\u003e\"This book is a terrific and timely resource for communicators who seek to bring their employee communication skills to the next level, teachers, students, scholars, and leaders in diverse organizations. It is a deep dive into various crucial issues and surging trends in employee communication. The book beautifully blends professional expertise, insights, models, expert views, numerous cases and examples, and organizational best practices on a global scale. Integrating strategies, tactics, checklists and toolkits, this book not only helps us \"know\" more but also provides clear roadmaps for communicators to actually solve day-to-day employee communication problems and issues. The book belongs on the must-have list.\" * Rita Men, Associate Professor of Public Relations, University of Florida *\u003cbr\u003e\"This updated edition is packed with strategic insight, practical advice and fascinating case studies. It's essential reading for anyone wanting to demonstrate the true value of effective employee communications in the workplace.\" * Katie Macaulay, Host, The Internal Comms Podcast *\u003cbr\u003e\"The refreshed edition is an excellent handbook for practitioners involved in enhancing their organization's internal reputation and raising their own standards as professionals. As organizations grapple with rising disengagement and attrition, the authors share deep insights on how internal communicators can step up and bring clarity, drive connection, and build communities that enable shared success. The chapters blend theoretical perspectives with practical wisdom and the book is highly recommended for practitioners to gain a better understanding of dynamics shaping the workplace.\" * Aniisu K Verghese, award-winning communication leader, speaker and author of Internal Communications – Insights, Practices \u0026amp; Models (2012) and Get Intentional (2021) *\u003cbr\u003e\"Written by two of the most experienced people in employee communication, what makes this book really special is that it is like having two wise, friendly mentors by your side whom you can consult whenever you need to. Authoritative, easy-to-read, practical and pragmatic, it's packed with great case studies to illustrate the key points.\" * Hilary Scarlett, international speaker and author of Neuroscience for Organizational Change *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Making the case for employee communications – Understanding the value leading practitioners add;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Conducting your own employee communications audit – Tools and tips from experts;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Setting objectives – Considerations and templates that work based on real life examples;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Channel choices for employee communications – What to consider when choosing and using methods;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Line managers as communicators – How to help them add the most value;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Change and transformation – Understanding the differences for effective employee communication;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: The Changing Nature of Work and the Workplace;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Listening and Employee Voice;\t\t\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Communicating in tough times – Preparing leaders for delivering tough messages;\t\t\t\t\t\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Is it working? – Evaluation and measurement of an employee communication strategy that adds value;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Communicating on purpose – Helping employees find meaning in the modern workplace\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48866638856535,"sku":"9781398604483","price":31.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398604483.jpg?v=1722279589"},{"product_id":"social-media-strategy-9781398609990","title":"Social Media Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJulie Atherton, \u003c\/b\u003eMBA, based in Bristol, UK, is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes and trains marketing professionals in digital, brand, social media and content marketing. Her book \u003cb\u003e\u003ci\u003eB2B Social Selling Strategy\u003c\/i\u003e\u003c\/b\u003e, is also published by Kogan Page.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"While social media platforms may evolve and change, the fundamental principles of effective social media strategy remain relevant. This book focuses on these timeless principles, providing you with a solid foundation that can be applied across different platforms and adapt to future trends.\" * Paul Wickers, CEO and Founder, Huggg *\u003cbr\u003e\"A breath of fresh air to creatives who thrill to the freeing constraints of a carefully considered and thoughtfully defined social campaign strategy. This is 30 years' experience and expertise from a social pioneer distilled into an easy-to-navigate guide, updated with provocative interviews and illustrated with compelling case studies. It's not just a handbook on how to develop strategy. It's a handbook on how to inspire breakthrough campaigns that use social media to activate the power of the brand, leverage the differences between social networks and unleash the power of one-to-millions marketing. Not for the sake of awards. Or even campaign KPIs. But for enduring brand, business and customer value.\" * Debi Bester, Founder \u0026amp; Chief Innovation Officer, Department of Change *\u003cbr\u003e\"Social media without the strategy is just, 'stuff'. Avoid this by using Julie's book and the principles in it as your North Star, creating social campaigns that deliver both commercial and creative value for the brands and organisations you work with.\" * Emma Perrett, Strategy Consultant, Industry Unlimited *\u003cbr\u003e\"This new edition is an essential, encyclopaedic tool that offers actionable guidance supported by real-world examples and insights, making it an indispensable guide for achieving success in an ever-changing social media landscape. Julie's expertise is evident throughout, making this edition an invaluable resource for anyone from experienced leaders to those just getting started.\" * Deborah Womack, Marketing Transformation Leader, and Founding Member of BRiM (Black Representation in Marketing) *\u003cbr\u003e\"Julie's analysis and insight into the contemporary social media landscape is enlightening and entertaining - and chock-full of real-world examples any brand manager operating in the modern social space can live and learn by.  From reputation management, to influencer and advocacy activity, Social Media Strategy packs in interviews, case studies and takeaways which are both illuminating and practical.\" * Tom Dennis, Head of Content Marketing, English Heritage *\u003cbr\u003e\"The first book opened our eyes to the importance of social media to achieve our business aims. In this second edition, Julie has taken this to another level with invaluable learning and expert insights, a perfect mix in today's world.\" * Thomas Pinington, Managing Director, Pinington *\u003cbr\u003e\"Social media continues to move at a dizzying pace, and this timely and inspiring second edition guides readers using solid strategic principles that are timeless.  It offers practical advice on how to understand markets and consumers to create compelling campaigns, where social media is intrinsic to wider business objectives. Case studies and examples are supported by fascinating and candid interviews, and theory is clear and can be easily applied.   A must-read for anyone interested in how to design and deliver successful social media strategy.\" * Tamsin McLaren, Senior Lecturer in Marketing, University of Bath, UK *\u003cbr\u003e\"Social media marketing is no longer optional, and those who use it without a clear underpinning strategy run the risk of losing ground to those who do. Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text. I strongly recommend that any marketer worth their salt should have a copy of this book on their shelf.\" * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *\u003cbr\u003e\"Social Media Strategy brings together traditional models with the most current of social trends. This is a must read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector.\" * James Eder, business coach and Co-founder, Student Beans *\u003cbr\u003e\"A must for anyone engaged in social media. This book manages to be both at the cutting edge, forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job.\" * Adam Fulford, Strategic Consultant, The Thread Team *\u003cbr\u003e\"This is so much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels Julie has created a mini marketing handbook too. It's held together by her strong but simple ABC (audience, brand, campaign) model, and usefully covers social in the context of important marketing practices like brand purpose, behavioural economics, and customer journey planning. Interspersed with case histories and interviews with marketing leaders, it was a great read.\" * Mark Runacus MBE, Strategist, Acting Chair of Outvertising *\u003cbr\u003e\"In this new edition Julie Atherton shares her extensive experience and continues to de-mystify the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies. The new edition adds up-to-date case studies and covers the impact of emerging AI technologies. The book remains exceptional in linking this to wider marketing strategy and deals effectively with the difficult issue of the development of the brand in social media. I have no hesitation in recommending the book for all those interested in understanding and developing the opportunities for effective customer engagement in this fast moving and fascinating world.\" * Matthew Housden, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *\u003cbr\u003e\"This is a powerful and practical social media strategy guide to what makes truly great work, how to implement it and importantly how to measure it. An essential read for anyone who wants to implement successful social media campaigns. Highly recommended.\" * Pete Markey, Chief Marketing Officer, Boots UK *\u003cbr\u003e\"This book is the perfect guide to the contemporary digital culture that we are all now immersed in. Social media marketing is now such a huge influence within the consumers choice of brands and customer engagement, that this book is an essential tool in understanding it. On a personal note, Julie has been a huge supporter of our degree course and is a highly knowledgeable and informed person within the realms of social media.\" * Lee Thomas, Course Leader B.A. ( Hons ) Advertising, University of South Wales *\u003cbr\u003e\"This new edition successfully combines the theoretical and practical, balancing updated, contemporary cases and interviews with a pragmatic readable approach. It will help anyone in business (or studying it) navigate the rapidly changing technological and social media landscape. The book knits together business purpose with customer\/audience understanding, to provide a solid strategic base for successful social media and\/or influencer activity. An important read for anyone in the business.\" * Professor Donald Lancaster, MBA Programme Director, University of Exeter *\u003cbr\u003e\"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause.\" * Susan Walkley, Managing Director, Public Relations \u0026amp; Creative Comms, Havas Life Medicom *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction – How to use this book;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Integrated customer engagement – How to ensure your social media strategy is integrated into your wider marketing and business development;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Getting started – Aligning social media goals and KPIs with your wider business objectives;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Audience – Using social listening to profile your networked audience and generate customer insights for a global social media strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Brand presence – How to drive action and engagement through integrated content marketing on social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Campaigns – A quick step guide to organic and paid social media channel selection for your objectives and audiences;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Measuring and benchmarking success – How and when do you know your social media strategy is working?;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: From customers to celebrities – Identifying and attracting a range of influencers to advocate for your brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Crisis and reputation management for social media and PR – A clear guide for the unpredictable;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Thoughts on the future of social – What will happen next?;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48866640134487,"sku":"9781398609990","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398609990.jpg?v=1722279595"},{"product_id":"dont-be-such-a-scientist-second-edition-talking-substance-in-an-age-of-style-9781610919173","title":"Don't Be Such a Scientist, Second Edition:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn \u003ci\u003eDon’t Be Such a Scientist\u003c\/i\u003e, Randy Olson recounts the lessons from his own hilarious—and at times humiliating—evolution from science professor to Hollywood filmmaker, sharing the secrets of talking substance in an age of style. The key, he argued, is to stay true to the facts while tapping into something more primordial, more irrational—and ultimately more human. Now, in this second edition of his provocative and groundbreaking book, Olson builds upon the lessons and storytelling of Don’t Be Such a Scientist, providing an epilogue to each chapter for the current times, and adding a fresh introduction and new chapter on the importance of listening for science communicators (and beyond).\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDon’t Be Such a Scientist,\u003c\/i\u003e Second Edition is a cutting and irreverent manual to speaking out and making your voice heard in an age of attacks on science.\u003c\/p\u003e\u003cp\u003eInvaluable for anyone looking to break out of the boxes of academia or research, Olson’s writing will inspire readers to “make science human”—and to enjoy the ride along the way.\u003c\/p\u003e","brand":"Island Press","offers":[{"title":"Default Title","offer_id":48867742777687,"sku":"9781610919173","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"digital-pr-9781787566224","title":"Digital PR","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDigital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before.  It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e‘At a time of massive change for the communications industry this is a must-have look at what is now possible with PR in digital form. It shows how data has transformed an impressionistic art into something much more akin to a disciplined science – without losing the capacity for magic that PR has always had.’ -- Mark Lund, CEO, McCann World Group\u003cbr\u003e‘An engaging and comprehensive explanation of how to deal with the impact of digital on day to day PR. Whatmough communicates the complexity, scale and consequences of digital in easily accessible prose, combing it with tips and techniques to make the most of its potential. A must-read for all practitioners trying to work out how to effectively adapt to the digital world in their practice.’ -- Lee Edwards, Associate Professor, Media and Communications at LSE\u003cbr\u003e‘If it can be digitised, it will be digitised - and everything can be digitised. PR is no exception, and it’s happening far faster than many pros realise. This is your road map, travel guide and instruction manual; keep it handy!’ -- David Gallagher, President, Omnicom PR\u003cbr\u003e‘With digital being such a big part of everything PR, Danny Whatmough’s new book comes at the perfect time. \u003ci\u003eDigital PR\u003c\/i\u003e is a well written manual that covers the numerous specialisms offered by a successful PR agency today, and how that has changed an industry build on a generalist model. Informative and persuasive, passionate without being preachy, Danny’s book is a must read for PR veterans and new joiners alike.’ -- Candace Kuss, Director of Social Media, Hill+Knowlton Strategies\u003cbr\u003eWhatmough, a digital specialist within the public relations industry, describes changes digital technology has made to the daily activities of public relations practitioners. He addresses the role of data, the digital public relations ecosystem, media relations, social media, digital content and creativity, the professionalization of influence and influencers, digital marketing, paid media, corporate and business-to-business marketing, reporting and measurement, emerging technology, and building a future-proof public relations team. -- Annotation ©2018 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1. Introduction Chapter 2. Data  Chapter 3. The Digital PR ecosystem  Chapter 4. Media Relations  Chapter 5. Social Media  Chapter 6. Content and creativity  Chapter 7. Influencers  Chapter 8. Digital marketing  Chapter 9. Paid media  Chapter 10. Corporate and B2B  Chapter 11. Reporting and measurement  Chapter 12. Emerging Technologies  Chapter 13. Building a future-proofed digital PR team","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48868416192855,"sku":"9781787566224","price":20.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781787566224.jpg?v=1722287925"},{"product_id":"reputation-management-the-future-of-corporate-communications-and-public-relations-9781787566101","title":"Reputation Management: The Future of Corporate","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff,  succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. \u003cbr\u003e  In\u003ci\u003e Reputation Management: The Future of Corporate Communications and Public Relations\u003c\/i\u003e, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from  thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation.   \u003cbr\u003e  \u003ci\u003eReputation Management\u003c\/i\u003e provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e‘A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.’ -- Ruth Kelly, Pro Vice Chancellor, St. Mary's University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women\u003cbr\u003e‘Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.’ -- John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University. Co-Author of the seminal Reputation Management, published in its fourth edition in 2019\u003cbr\u003e‘Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today’s corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I’ll certainly be keeping a copy on my desk.’ -- Sarah Hall, 2018 President, Chartered Institute of Public Relations, and founder of #FuturePRoof\u003cbr\u003e‘Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner's eye to this important management discipline.’ -- Simon Lewis, Chief Executive of AFME, and former adviser to The Queen and the UK Prime Minister\u003cbr\u003eLangham, an adviser, entrepreneur, and chairman with experience building the reputations of companies, organizations, and governments in the UK, discusses reputation and reputation management, arguing that it is the future of corporate communications and public relations. He provides 27 essays and eight interviews with leaders in various industries, as well as 39 reputation management case studies from practitioners in 27 countries. They address topics like the definition of reputation, what makes a great reputation, the value of reputation, its measurement, reputation management, the role of gender and diversity, reputation management tools, crisis management, reputation management and social media, and the future of reputation management. Additional contributors work in communications, public relations, journalism, reputation management, and other fields. -- Annotation ©2019 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation?   Chapter 3. The Value of Reputation  Chapter 4. Measuring Reputation   Chapter 5. Managing Reputation  Chapter 6. Perspectives on Reputation Management  Chapter 7. Gender, Diversity and Reputation Management  Chapter 8. The Reputation Management Toolkit  Chapter 9. Case Studies from the Best of the Best  Chapter 10. Crisis Management  Chapter 11. The Forces Shaping Reputation Today  Chapter 12. Reputation Management in the Future  Chapter 13. Reputation Management: A Force for Good?","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48868416356695,"sku":"9781787566101","price":22.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781787566101.jpg?v=1722287926"},{"product_id":"grow-build-sell-live-a-practical-guide-to-running-and-building-an-agency-and-enjoying-it-9781787568860","title":"Grow, Build, Sell, Live: A Practical Guide to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAgency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders.  \u003cbr\u003e  The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in.  \u003cbr\u003e  \u003ci\u003eGrow, Build, Sell, Live\u003c\/i\u003e features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control.   \u003cbr\u003e  The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success.   \u003cbr\u003e  If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Whether you’re an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. It’s so good, I wish I’d written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must read section on innovation, it’s the best investment you’ll make this year. Hands off my copy!' -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations\u003cbr\u003e‘Crispin has been helping me develop my agency for the past six years. Thanks to his suggestions I’ve made major changes in financial, HR and client management. This has transformed our profitability and enabled me to develop a sustainable business that is helping me achieve my personal life goals. I recommend Crispin and Richard’s book to anyone intent on building a great agency.’ -- Patrik Schober, CEO PRAM Consulting, Prague\u003cbr\u003e‘This guide will not only inspire, but more importantly also focus minds on what really matters at an agency, giving owners renewed vigour to actually get out of bed in the morning. It should help distil disparate ideas into a coherent strategic overview, ensuring companies have a clear purpose to be successful.’ -- Henry Griffiths, Partner, Little Red Rooster PR\u003cbr\u003e‘Running an agency has unique challenges, stresses and opportunities for growth. If I’d read this book 15 years ago, I would have made many different decisions, and reached them with more focus and less turmoil. In short, reading this book is one the best investments you can make in yourself, and your business. I've read several books on agency performance in the 30 years I’ve run my firm, and this is possibly the most incisive, and useful.’ -- Amy Bermar, President, Corporate Ink, Boston, USA\u003cbr\u003e‘This book is a great resource for PR agency owners – and anyone wishing to build a great agency. I wish I had read it when I founded my agency. Every business leader working in a people-based business should have a look at it, the real-life examples can be helpful in every stage of the agency life-cycle: start-up, growth, sale or succession.’ -- Diego Biasi, Founder \u0026amp; CEO, BPRESS, Italy\u003cbr\u003e‘Whether you’re an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. It’s so good, I wish I’d written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must-read section on innovation, it’s the best investment you’ll make this year. Hands off my copy!’ -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1. Introduction Chapter 2. Purpose  Chapter 3. People   Chapter 4. Culture  Chapter 5. Leadership  Chapter 6. Client Handling  Chapter 7. Marketing  Chapter 8. Innovation  Chapter 9. Sales  Chapter 10. Commercials  Chapter 11. Good Enough to Sell","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48868416717143,"sku":"9781787568860","price":19.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781787568860.jpg?v=1722287927"},{"product_id":"trust-me-im-lying-confessions-of-a-media-manipulator-9781788160063","title":"Trust Me I'm Lying: Confessions of a Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRecently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.  Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eHoliday is part Machiavelli, part Ogilvy, and all results -- Tim Ferriss * The 4-Hour Workweek *\u003cbr\u003eEssential reading for anyone concerned with the current health of our digital media. -- Andrew Keen, TechCrunch\u003cbr\u003eRyan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author * The Big Picture *\u003cbr\u003eThis is an astonishing book. ... Many of these stories are chilling. -- Gillian Tett * Financial Times *\u003cbr\u003eProvides valuable food for thought regarding how we receive - and perceive -information. * New York Post *\u003cbr\u003eHoliday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. * Kirkus Reviews *\u003cbr\u003eHis focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. * Publishers Weekly *\u003cbr\u003eThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. -- Tucker Max\u003cbr\u003eBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. -- Dov Charney, CEO and founder, American Apparel\u003cbr\u003eThis book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com\u003cbr\u003e[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com","brand":"Profile Books Ltd","offers":[{"title":"Default Title","offer_id":48868429988183,"sku":"9781788160063","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788160063.jpg?v=1722287992"},{"product_id":"symbol-reason-an-introduction-to-public-relations-9781536124873","title":"Symbol \u0026 Reason: An Introduction to Public","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Nova Science Publishers Inc","offers":[{"title":"Default Title","offer_id":48886071263575,"sku":"9781536124873","price":92.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781536124873.jpg?v=1722538714"},{"product_id":"manipurated-how-business-owners-can-fight-fraudulent-online-ratings-and-reviews-9781610352628","title":"Manipurated: How Business Owners Can Fight","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. The book uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In todays hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. The book gives business owners an insiders view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their businesss online reputation. Both a warning and a call to action, this is a must-read for all small business owners who depend on online reviews.","brand":"Linden Publishing Co Inc","offers":[{"title":"Default Title","offer_id":48886778495319,"sku":"9781610352628","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781610352628.jpg?v=1722541526"},{"product_id":"diy-public-relations-telling-your-story-on-a-zero-dollar-budget-9781610353946","title":"DIY Public Relations: Telling Your Story on a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePublic relations doesnt have to be a game of high-priced consultants and expensive services and databases. If you want to get media attention, you dont need to spend a dimeand you definitely dont have to pay someone to do the work for you. Heres how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you dont have a communications and marketing staff, if youre just getting started in your PR career, or if youve just been told to get us on the news, this is the book to read. Full of practical, hands-on advice scaled to the local level, it draws on the authors 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. Youll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.","brand":"Linden Publishing Co Inc","offers":[{"title":"Default Title","offer_id":48886779773271,"sku":"9781610353946","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781610353946.jpg?v=1722541530"},{"product_id":"what-did-jesus-drive-crisis-pr-in-cars-computers-and-christianity-9781631731099","title":"What Did Jesus Drive?: Crisis PR in Cars,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Primedia eLaunch LLC","offers":[{"title":"Default Title","offer_id":48887125475671,"sku":"9781631731099","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781631731099.jpg?v=1722543124"},{"product_id":"tar-wars-oil-environment-and-albertas-image-9781772121407","title":"Tar Wars: Oil, Environment and Alberta's Image","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands. This battle pits independent documentary filmmakers against professional communicators employed by government and the oil industry. Tar Wars engages scholars and students in communications, film, environmental studies, social psychology, PR, media and cultural studies, and petrocultures. This book also speaks to decision makers, activists, and citizens exploring intersections of energy, environment, culture, politics, economy, media and power.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Alberta for generations was famous for mountains, rodeos, Mormonism, football, Ukrainian culture, meatpacking and Social Credit. Say 'Alberta' today and any focus group replies, 'oil'. That’s no accident, writes Prof. Geo Takach of Royal Roads University. From the 1947 oil strike at Leduc Number One, 'resource extraction became heroic'. Alberta’s very identity was intertwined with oil sands production, for better and worse. Tar Wars documents this modern cultural phenomenon... [and] ... covers all angles. … The search is compelling and clever.\" -- Holly Doan * Blacklock's Reporter *\u003cbr\u003e\"In his extensively researched and politically provocative new book, Tar Wars, award-winning author Geo Takach...offers attentive citizens, policy wonks and communications pros a solid 'case study in environmental communication.'\" -- Rob Norris * Alberta Views *\u003cbr\u003e\"... [Takach's] purpose: to depolarize and ultimately enable debate of the bit-sands and their role in defining Alberta... Tar Wars highlights two points that are seldom part of the discussion. The first is that while the antagonistic 'Alberta is energy' approach originated with industry and political leaders, the polarizing rhetoric does not represent the views of all or even the majority of Alberta residents. The second is that polarized debate limits meaningful dialogue and political engagement... Underlying is Takach’s message that we must refuse to fall into easy stereotypes of any region, including the one we live in.\" [Full review at https:\/\/bcbooklook.com\/2017\/09\/29\/174-lights-camera-action-debate\/] -- Nichole Dusyk * BC BookLook *\u003cbr\u003e\"This book is relevant to scholars in communication studies, specifically those with a focus on environmental communication and activism, as well as those in strategic communication, specifically PR, marketing, and branding, and obviously those in the fields of journalism and film.\" [Full review at https:\/\/cjc-online.ca\/index.php\/journal\/article\/view\/3673\/3885] -- Gordon Alley-Young * Canadian Journal of Communication Vol 44 *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements xi  1 | The Problem of the Sands 1 2 | Four Foundational Principles 17 3 | Images and Frames of Alberta 29 4 | Positioning and Contesting Alberta 43 5 | Visually Redefining Alberta 127 6 | Implications 149  Notes 167 References 193 Index 225","brand":"University of Alberta Press","offers":[{"title":"Default Title","offer_id":48887602938199,"sku":"9781772121407","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781772121407.jpg?v=1722545345"},{"product_id":"in-the-news-3rd-edition-the-practice-of-media-relations-in-canada-9781772124118","title":"In the News, 3rd edition: The Practice of Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNow in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.","brand":"University of Alberta Press","offers":[{"title":"Default Title","offer_id":48887604281687,"sku":"9781772124118","price":30.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781772124118.jpg?v=1722545352"},{"product_id":"pr-therapy-ignite-your-passion-for-promoting-your-products-services-and-even-yourself-9781884956973","title":"PR Therapy: Ignite Your Passion for Promoting","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOverflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyse those new to publicity -- What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customisable promotional strategies for any type of organisation.","brand":"Quill Driver Books, U.S.","offers":[{"title":"Default Title","offer_id":48888261050711,"sku":"9781884956973","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781884956973.jpg?v=1722548507"},{"product_id":"fringe-benefits-the-good-the-bad-the-beautiful-and-the-obriens-9781903071021","title":"Fringe Benefits: The Good, the Bad, the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Bene Factum Publishing Ltd","offers":[{"title":"Default Title","offer_id":48888344248663,"sku":"9781903071021","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781903071021.jpg?v=1722548912"},{"product_id":"pr-demystified-9781906316433","title":"PR Demystified","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBeing featured in the media is a great way to build awareness of your company and position yourself as an expert.\u003c\/p\u003e  \u003cp\u003eThis book will guide you through:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003ehow to generate PR even if you don’t have any news\u003c\/li\u003e\n\u003cli\u003ehow to build a contacts list of journalists\u003c\/li\u003e\n\u003cli\u003ehow to write a press release\u003c\/li\u003e\n\u003cli\u003ehow to contact journalists and how to speak their language\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eIt demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.\u003c\/p\u003e","brand":"Hothive Books","offers":[{"title":"Default Title","offer_id":48888397103447,"sku":"9781906316433","price":7.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781906316433.jpg?v=1722549184"},{"product_id":"the-reluctant-networker-giving-you-the-tools-and-confidence-to-give-networking-a-go-9781909116672","title":"The Reluctant Networker: Giving you the tools and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMany working professionals are 'Reluctant Networkers'. They do not like the thought of 'cold calling' friends of friends, joining networking clubs or going to networking events where they have to 'work' a room full of strangers. Written by a 'Reluctant Networker', this guide supports you in developing your networking skills in 'bite-size chucks' rather than having to do a complete makeover.\u003c\/p\u003e","brand":"Right Book Press","offers":[{"title":"Default Title","offer_id":48888458740055,"sku":"9781909116672","price":9.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781909116672.jpg?v=1722549491"},{"product_id":"the-authority-guide-to-pr-for-small-businesses-use-the-power-of-public-relations-and-the-media-to-reach-your-target-customer-and-grow-your-business-9781909116863","title":"The Authority Guide to PR for Small Businesses:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAny business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This \u003cem\u003eAuthority Guide\u003c\/em\u003e shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author","brand":"Right Book Press","offers":[{"title":"Default Title","offer_id":48888458903895,"sku":"9781909116863","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781909116863.jpg?v=1722549493"},{"product_id":"public-relations-management-9788120746114","title":"Public Relations Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters -- social, economic political and corporate -- has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.","brand":"Sterling Publishers Pvt.Ltd","offers":[{"title":"Default Title","offer_id":48889467470167,"sku":"9788120746114","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9788120746114.jpg?v=1722554497"},{"product_id":"profitable-customer-relationships-9788170946243","title":"Profitable Customer Relationships","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTop CRM experts share secrets for creating lifelong customers. Insights from CEOs on emotive connections, customer acquisition, retention, service quality, profitable customer identification, tech impact, and loyalty. Valuable lessons for CRM, marketing, and sales professionals to build profitable relationships.","brand":"Orient Paperbacks","offers":[{"title":"Default Title","offer_id":48889585336663,"sku":"9788170946243","price":8.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9788170946243.jpg?v=1722555000"},{"product_id":"ethical-voices-practicing-public-relations-with-integrity-9781637424186","title":"Ethical Voices: Practicing Public Relations with","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFrom the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.\u003c\/b\u003e\u003cp\u003eWhen people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEthicalVoices\u003c\/i\u003e uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.\u003c\/p\u003e\u003cp\u003eThe book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.\u003c\/p\u003e\u003cp\u003eFrom the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":49084229878103,"sku":"9781637424186","price":29.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781637424186.jpg?v=1725551468"},{"product_id":"monday-morning-mail-9781910760017","title":"Monday Morning Mail","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eScott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous awards during his career and today Ogilvy Public Relations is one of the leading and most influential public relations consultancies in the Asia Pacific region. Scott is also the author of \u003cem\u003eThe Lighter side of China\u003c\/em\u003e, a collection of short stories written in a light-hearted style about an American living in Greater China for 24 years. Today Scott lives with his wife Lisa and two children Jacquelin and Samuel in Beijing, China.\u003c\/p\u003e","brand":"ACA Publishing Limited","offers":[{"title":"Default Title","offer_id":49084622602583,"sku":"9781910760017","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781910760017.jpg?v=1725552802"},{"product_id":"image-makers-advertising-public-relations-and-the-ethos-of-advocacy-9780226389172","title":"Image Makers  Advertising Public Relations and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.","brand":"The University of Chicago Press","offers":[{"title":"Default Title","offer_id":49400009064791,"sku":"9780226389172","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780226389172.jpg?v=1730469429"},{"product_id":"french-resistance-individuals-versus-the-company-in-french-corporate-life-9780304339112","title":"French Resistance Individuals Versus the Company","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis study examines France''s determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author''s experience of living and working in France, and are accompanied by humorous illustrations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I Learning to Love Hierarchy; Chapter 1 The Perils of Cultural Cross-Dressing; Chapter 2 Spotting Those Barriers to Change; Chapter 3 The Big Standoff in the Workplace; Chapter 4 The Missing Interface at the Top; PART II What Makes Them Tick; Chapter 5 Managing Uncontrolled Spontaneity; Chapter 6 Privacy: Don’t Ask Me Where I Live; Chapter 7 Considering ‘Foolish Consistency’; Chapter 8 Elitism at its Best and Worst; PART III Eating and Talking – What They Do Best; Chapter 9 How Quickly the Barriers Crumble; Chapter 10 Words: The Subtlest Weapon; Chapter 11 The Crooked Road Forward;","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49401578389847,"sku":"9780304339112","price":199.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780304339112.jpg?v=1730477859"},{"product_id":"managing-the-flexible-workforce-9780304701087","title":"Managing the Flexible Workforce","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to mention more staff working from home. This brings with it its own particular set of problems for managers. Here, Richard Pettinger looks at the changing employment situation today and outlines what the flexible workforce is, what flexible working is and how to manage both successfully. The text includes sections on conceptual aspects, motivations, empowerment, organizational streamlining, and management qualities and performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of summary boxes and figures -- Preface -- 1 Introduction -- Flexible workforce -- Conclusions -- 2 Hours and patterns of work -- Introduction -- Work content -- Hours of work -- Other patterns of work -- Use of subcontractors, agencies and specialists -- Conclusions -- 3 Contractual arrangements -- Contracts of employment -- Employment law -- Conclusions -- 4 Motivation and rewards -- Motivation theories -- Work motivation -- Pay and benefits -- Conclusions -- 5 Staffing the flexible workforce -- Introduction -- Equal opportunities -- Staff planning -- High quality staff -- Training and development -- Industrial relations -- Conclusions -- 6 Management and the flexible workforce -- Introduction -- Management style -- Management qualities -- Management training -- Management performance -- Conclusions -- 7 Flexible working in practice -- Organization structure and forms -- Culture -- Conditions -- Supervision -- High quality staff -- Other factors -- Conclusions -- Appendix A: Employment law in the UK: the legal framework -- Appendix B: The European Community Social Charter -- Appendix C: Glossary -- Bibliography -- Index.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49401578881367,"sku":"9780304701087","price":175.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780304701087.jpg?v=1730477860"},{"product_id":"working-postures-and-movements-9780415279086","title":"Working Postures and Movements","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn most industries, musculoskeletal injuries are the most common work-related reason for employee absences. These injuries are often caused by static postures or repetitive movements that have to be maintained for many hours a day, such as intensive use of data entry devices, assembly work, parts inspection, equipment maintenance, manual materials handling, machinery operations, and vehicle operation, among others. The book addresses seating concepts, hand tool and pedal designs, foot-floor interfaces, digital human models for computer-aided design and engineering, and work organization (task duration, breaks, handling frequency) as they affect human performance and musculoskeletal injury reduction. Professionals responsible for identifying and improving conditions in the industries where such workplace injuries occur will find this volume to be a handy sourcebook, while teachers and students will find it to be a valuable reference.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eStudies of Posture and Movement. International Approaches for Evaluation and Engineering. Risk Assessment. Overview of the Book. Anthropometry. Traditional Anthropometry. Three-Dimensional Anthropometry. Motor Behavior. Gazing. Reaching. Vision and Eyes. Basic Ocular Muscle Functions and Their Operating Ranges. Viewing Distance. Vertical Gaze Direction. User Preferences. Head and Neck. Head Inclination. Neck Flexion\/Extension. Neck Twisting. Trunk. Definitions and Measurement. Trunk Anatomy. Effects of Trunk Posture. General Evaluation Criteria. Pelvis. Sitting Behavior. Seating Concepts. Pelvis and Neighboring Segment. Leg and Foot. Pedal Operation. Flooring and Standing. Raki? Slips and Falls. Raki? Shoulder Girdle and Upper Arm. Shoulder Girdle. Upper Arm. Forearm and Hand. Hand-Handle Coupling. Elbow, Forearm, and Wrist. Multiple Factor Models And Work Organization. Multiple Factor Models. Variation and Autonomy. Force Exertion. Postural Behavior. Strength Capability and Guidelines for Force Exertion. Performance. Measuring Performance. Speed-Accuracy Trade-Off in Performance. Mechanisms and a Model of Posture and Performance. Studies of Posture and Performance. Conclusions. Digital Human Models for Ergonomic Design And Engineering. The Jack Human Simulation Tool. The Safework. Human Simulation Tool. The Ramsis and Anthropos. Human Simulation Tools. Sammie: A Computer Aided Ergonomics Design Tool. Boeing Human Modeling System (BHMS).\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49402085179735,"sku":"9780415279086","price":147.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415279086.jpg?v=1730479371"},{"product_id":"measure-what-matters-9780470920107","title":"Measure What Matters","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn an online and social media world, measurement is the key to success  \u003cp\u003eIf you can measure your key business relationships, you can improve them. Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMeasure What Matters\u003c\/i\u003e explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBased on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around\u003c\/li\u003e \u003cli\u003eLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences\u003c\/li\u003e \u003cli\u003eAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate\u003c\/li\u003e \u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eForeword Larissa A. Grunig and James E. Grunig.\u003c\/b\u003e  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Not Your Father's Ruler.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 You Can Now Measure Everything, but You Won't Survive Without the Metrics that Matter to Your Business.\u003c\/p\u003e \u003cp\u003eChapter 2 How to Get Started.\u003c\/p\u003e \u003cp\u003eChapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve.\u003c\/p\u003e \u003cp\u003eChapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 How to Measure What People Are Saying About You Online and Off.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World.\u003c\/p\u003e \u003cp\u003eChapter 6 How to Use Numbers to Get Closer to Your Customers.\u003c\/p\u003e \u003cp\u003eChapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements.\u003c\/p\u003e \u003cp\u003eChapter 8 How to Measure Influencers and Thought Leadership.\u003c\/p\u003e \u003cp\u003eChapter 9 Measuring Relationships with Your Local Community.\u003c\/p\u003e \u003cp\u003eChapter 10 Measuring What Your Employees Think.\u003c\/p\u003e \u003cp\u003eChapter 11 Threats to Your Reputation: How to Measure Crises.\u003c\/p\u003e \u003cp\u003eChapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees.\u003c\/p\u003e \u003cp\u003eChapter 13 Measurement for Nonprofits.\u003c\/p\u003e \u003cp\u003eChapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEpilogue: Whither Measurement?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 1: The Grunig Relationship Survey.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 2: Measurement Resources.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGlossary.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReferences.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402459521367,"sku":"9780470920107","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470920107.jpg?v=1730480468"},{"product_id":"crisis-management-9780471354192","title":"Crisis Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe only step-by-step guide to crisis management for the design andconstruction industry\u003cbr\u003e \u003cbr\u003e Accidents, lawsuits, labor walkouts . . . A crisis can come out ofnowhere to strike even the most responsible and safety-consciousdesign and construction companies. The good news is that when badthings happen, there are ways to navigate successfully through thetough times to get your company back on track and back in businessas soon as possible. The secret is to be prepared--and this bookshows you how.\u003cbr\u003e \u003cbr\u003e Written by one of the best-known experts in the field.\u003cbr\u003e \u003cbr\u003e Crisis Management gives you the detailed practical knowledge,tools, and techniques you need to get ready for virtually anycrisis situation--before it happens. With proven procedures, forms,and checklists to guide you through every step of the process, ithelps you to:\u003cbr\u003e * Anticipate, identify, and prevent potential crises whenpossible\u003cbr\u003e * Assemble and manage a quick-response crisis managementteamDevelop a comprehensi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eCrisis Identification and Prevention.\u003cbr\u003e \u003cbr\u003e The Crisis Management Team.\u003cbr\u003e \u003cbr\u003e Components of a Crisis Management Plan.\u003cbr\u003e \u003cbr\u003e How Reporters Do Their Job.\u003cbr\u003e \u003cbr\u003e Working with Reporters in a Crisis Situation.\u003cbr\u003e \u003cbr\u003e More on the Good, the Bad, and the Truly Ugly.\u003cbr\u003e \u003cbr\u003e News Conferences.\u003cbr\u003e \u003cbr\u003e Communicating with Your Various Audiences When the News IsBad.\u003cbr\u003e \u003cbr\u003e Developing Positive Relations with the News Media through a PublicRelations Program.\u003cbr\u003e \u003cbr\u003e Training Your Employees to Be Prepared for a Crisis.\u003cbr\u003e \u003cbr\u003e Crisis Recovery.\u003cbr\u003e \u003cbr\u003e When Bad Things Happen to Good Companies: Two Case Studies.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402571620695,"sku":"9780471354192","price":98.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471354192.jpg?v=1730480797"},{"product_id":"beyond-listening-9780471395621","title":"Beyond Listening","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA groundbreaking guide to making one of marketing''s most important resources more effective\u003cbr\u003e When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they''re throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what''s wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e??there are some useful observations about the limitations of focus groups?? (Marketing, 31 July 2003)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eListening 101: The Value of Focus Groups.\u003cbr\u003e \u003cbr\u003e Choosing the Voices: Who Should--And Shouldn't--Be in Focus Groups.\u003cbr\u003e \u003cbr\u003e Listening behind the Mirror: Who Should Be Listening.\u003cbr\u003e \u003cbr\u003e Listening over the Fence: The Moderator's Role.\u003cbr\u003e \u003cbr\u003e Total Hearing: The Art of Really Listening to Focus Groups.\u003cbr\u003e \u003cbr\u003e Consumer's Rule: Seeing the Consumer's Perspective on Products.\u003cbr\u003e \u003cbr\u003e Consumer Laments: Learning from Consumer Disappointment.\u003cbr\u003e \u003cbr\u003e Brand Standing: Uncovering the True Identity of a Brand.\u003cbr\u003e \u003cbr\u003e Lasting Bonds: The Emotional Attachment between Consumers and Brands.\u003cbr\u003e \u003cbr\u003e A Brand for All Times: The Essence of Loyalty.\u003cbr\u003e \u003cbr\u003e Brand Stewardship: The Strategies of Winning Brands.\u003cbr\u003e \u003cbr\u003e Outside Pressure: Protecting Brands in a Changing Marketplace.\u003cbr\u003e \u003cbr\u003e Have You Heard: Trends for the New Millennium.\u003cbr\u003e \u003cbr\u003e Focusing In: A Few Final Thoughts about Focus Groups.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402585547095,"sku":"9780471395621","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471395621.jpg?v=1730480860"},{"product_id":"how-to-manage-a-successful-press-conference-author-ralf-leinemann-nov2006-9780566087271","title":"How to Manage a Successful Press Conference","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDespite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results.  How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49403054162263,"sku":"9780566087271","price":56.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780566087271.jpg?v=1730482262"},{"product_id":"stealth-communications-9780745664811","title":"Stealth Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.  \u003cbr\u003e\u003cbr\u003e In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR''s role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.  \u003cbr\u003e\u003cbr\u003e \u003ci\u003eStealth Communications\u003c\/i\u003e will be an indispensable guide for students of media studies and public relations, as w\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication.\"  - \u003cb\u003eMelissa Aronczyk, Rutgers University\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e \"Now a multibillion-dollar global industry, the dark art of public relations has never exercised a more pervasive influence. Through judicious examples set in a careful historical framework, Jansen documents how a hidden torrent of managed publicity sweeps through our public sphere. Those who care about democratic decision-making will find Stealth Communications to be essential reading.\"  - \u003cb\u003eDan Schiller, University of Illinois at Urbana-Champaign\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003e1. Introduction: Playing Fast and Loose with Words and Worlds\u003c\/p\u003e \u003cp\u003e2. History Matters: Progressivism, Muckraking and Commercial Propaganda\u003c\/p\u003e \u003cp\u003e3. The Spectacular Growth of Public Relations: The Industry\u003c\/p\u003e \u003cp\u003e4. The Industry: PR Agencies and Holding Companies\u003c\/p\u003e \u003cp\u003e5. Language Matters: Framing and Spinning\u003c\/p\u003e \u003cp\u003e6. Globalization and Privatization of Public Affairs: Nation Branding\u003c\/p\u003e \u003cp\u003e7. Fighting Fire with Fire: PR, Social Movements and NGOs\u003c\/p\u003e \u003cp\u003e8. We are All in PR Now, Is There a Way Out?\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404413608279,"sku":"9780745664811","price":49.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745664811.jpg?v=1730486395"},{"product_id":"stealth-communications-9780745664828","title":"Stealth Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.  \u003cbr\u003e\u003cbr\u003e In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR''s role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.  \u003cbr\u003e\u003cbr\u003e \u003ci\u003eStealth Communications\u003c\/i\u003e will be an indispensable guide for students of media studies and public relations, as w\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication.\" \u003cbr\u003e \u003cb\u003eMelissa Aronczyk, Rutgers University\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e \"Now a multibillion-dollar global industry, the dark art of public relations has never exercised a more pervasive influence. Through judicious examples set in a careful historical framework, Jansen documents how a hidden torrent of managed publicity sweeps through our public sphere. Those who care about democratic decision-making will find Stealth Communications to be essential reading.\" \u003cbr\u003e \u003cb\u003eDan Schiller, University of Illinois at Urbana-Champaign\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cli\u003eContents\u003c\/li\u003e \u003cli\u003eAcknowledgments\u003c\/li\u003e \u003cli\u003e1. Introduction: Playing Fast and Loose with Words and Worlds\u003c\/li\u003e \u003cli\u003e2. History Matters: Progressivism, Muckraking and Commercial Propaganda\u003c\/li\u003e \u003cli\u003e3. The Spectacular Growth of Public Relations: The Industry\u003c\/li\u003e \u003cli\u003e4. The Industry: PR Agencies and Holding Companies\u003c\/li\u003e \u003cli\u003e5. Language Matters: Framing and Spinning\u003c\/li\u003e \u003cli\u003e6. Globalization and Privatization of Public Affairs: Nation Branding\u003c\/li\u003e \u003cli\u003e7. Fighting Fire with Fire: PR, Social Movements and NGOs\u003c\/li\u003e \u003cli\u003e8. We are All in PR Now, Is There a Way Out?\u003c\/li\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404413772119,"sku":"9780745664828","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745664828.jpg?v=1730486395"},{"product_id":"office-ergonomics-9780748409532","title":"Office Ergonomics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOffice workers form a large and growing proportion of the workforce, especially with the growth of the service sector\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Ergonomics Applied to Offices 2. Relations Among People in the Office 3. Office Space 4. Sound and Climate 5. Body Movement, Posture, Support 6. Seeing and Lighting 7. Manual Tasks Relationships Among People in the Office 3. Office Space Section 4. Sound and Climate Section 5. Body Movement, Posture and Support Section 6. Seeing and Lighting Section 7. Manual Tasks","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49404458795351,"sku":"9780748409532","price":58.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780748409532.jpg?v=1730486530"},{"product_id":"public-relations-and-the-social-web-9780749455071","title":"Public Relations and the Social Web","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRob Brown graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.'     Communication Director        'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the traditional PR role.'     Managing Growth       'A very readable introduction to public relations in the internet age.'     Behind the Spin blog\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tSomething has happened to communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe implications for communicators;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe lunatics have taken over the asylum;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe new channels;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tDigital PR and search engine optimization;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tThe power of the new media;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tThe new ethics;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThe blurring of channels;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tThe battle for influence at the digital frontier;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tHorses and courses;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tDigital PR architecture;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tTools of the trade;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tEvaluation and measurement;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tDodging bear traps;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tThe major players;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tThe next big thing\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404523348311,"sku":"9780749455071","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749455071.jpg?v=1730486716"},{"product_id":"develop-your-pr-skills-9780749459703","title":"Develop Your PR Skills","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNeil Richardson\u003c\/b\u003e and \u003cb\u003eLucy Laville\u003c\/b\u003e, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written \u003ci\u003eDevelop Your Marketing Skills, A Quick Start Guide to Mobile Marketing \u003c\/i\u003eand co-authored \u003ci\u003eA Quick Start Guide to Social Media Marketing,\u003c\/i\u003e also in the Creating Success series.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tPublic relations in business: an introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWhere PR sits with advertising and marketing;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tUnderstanding strategic public relations;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tWorking with the media;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tPR and developments in online communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tStakeholders and customers: how to develop and maximise relations;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tCrisis, what crisis?;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tInternal communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tGetting the facts right: using research to create a competitive edge;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tHow much should good public relations cost?;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tPR championing ethics and sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404523807063,"sku":"9780749459703","price":13.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749459703.jpg?v=1730486718"},{"product_id":"the-pr-professionals-handbook-9780749468422","title":"The PR Professionals Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCaroline Black \u003c\/b\u003eis a highly experienced corporate, consumer, business-to-business and crisis management communications professional. She has worked with large private-sector organizations, government departments, educational establishments and charities. Her clients include Sainsbury's, Pedigree Petfoods, the Foreign and Commonwealth Office, Brasenose College, Roehampton University, Cancer Research UK and Sightsavers. She is a Licentiate of the CIPD and an approved trainer for the CIPR. She acts as a conference chair, and lectures and speaks regularly on communication issues. She runs her own independent PR consultancy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Long before press releases and hashtags, public relations existed, playing a vital role in the way organisations communicated. In ancient Rome, fight directors at the Coliseum fostered word of mouth recommendations of their shows, aware this provided a greater pull to the masses than graffiti proclaiming the times of future events. It is anecdotes and case studies such as this that make Caroline Black's new book an enjoyable read.  The handbook is billed as a complete introductory text to the world of PR. It provides those new to the industry and those looking to enter it with a full breakdown of the skills required to prosper as a PR professional and delivers an understanding of how PR operates and interlinks with the wider world.\" * Liam Keogh, PR Week *\u003cbr\u003e\"If you're starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional's Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points.\" * Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com *\u003cbr\u003e\"An absolute 'must-have' for anyone whose work responsibilities include any aspect of public relations.\" * Midest Book Review, Library Bookwatch, The Business Shelf *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tThe role and importance of public relations in organizations;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tKey theories for public relations practitioners;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe professional public relations practitioner;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tPlanning and evaluating public relations;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tPublic relations, marketing and related disciplines;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tUnderstanding audiences;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tUsing the right communications channels and tactics;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tCreativity in public relations;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tVisual communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tPublic relations essentials for issues, incidents and crises;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tEssential skills for the PR practitioner\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404526231895,"sku":"9780749468422","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749468422.jpg?v=1730486726"},{"product_id":"evaluating-public-relations-9780749468897","title":"Evaluating Public Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTom Watson\u003c\/b\u003e is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. \u003cb\u003ePaul Noble FCIPR\u003c\/b\u003e is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"An excellent overview of the current status of PR evaluation.\" * Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School *\u003cbr\u003e\"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world.\" * Supply Management *\u003cbr\u003e\"This authoritative book is a must-read for professionals and academics alike. It shows how strategic communication can be planned, measured and aligned to overall organizational goals.\" * Professor Dr Ansgar Zerfass, University of Leipzig, Germany, and Bl Norwegian Business School, Oslo; President, European Public Relations Education and Research Association, Brussels *\u003cbr\u003e\"I recommend Evaluating Public Relations as a guide to the theory and best pratice that will enable you to define objectives and measure the impact of your work.\" * Stephen Waddington, Director, Ketchum Europe, and President, the Chartered Institute of Public Relations (CIPR) *\u003cbr\u003e\"AMEC applauds the new edition of Evaluating Public Relations. I hope this practical book becomes mandatory reading for every PR professional, because without being able to prove the value of what you do, you undermine your role.\" * Barry Leggetter, CEO, the International Association for Measurement and Evaluation of Communication (AMEC) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tPrinciples of public relations theory and practice;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tEvaluation and communication psychology;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe history and culture of PR measurement and evaluation;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tGathering and interpreting information;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tEvaluation structures and processes;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tDeveloping a media evaluation system;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tEvaluation in practice – case studies;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tObjectives and objective setting;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tRelationship management and crisis communication measurement;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tEvaluating social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tLinking PR activity to business\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404526330199,"sku":"9780749468897","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749468897.jpg?v=1730486726"}],"url":"https:\/\/bookcurl.com\/collections\/public-relations.oembed?page=8","provider":"Book Curl","version":"1.0","type":"link"}