{"title":"Market research Books","description":"","products":[{"product_id":"product-analytics-9780135258521","title":"Product Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJoanne Rodrigues\u003c\/strong\u003e is an experienced data scientist with master's degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003ePart I: Qualitative Methodology\u003c\/li\u003e\n\u003cli\u003eChapter 1: Data in Action: A Model of a Dinner Party\u003c\/li\u003e\n\u003cli\u003eChapter 2: Building a Theory of the Universe–The Social Universe\u003c\/li\u003e\n\u003cli\u003eChapter 3: The Coveted Goal Post: How to Change User Behavior\u003c\/li\u003e\n\u003cli\u003ePart II: Basic Statistical Methods\u003c\/li\u003e\n\u003cli\u003eChapter 4: Distributions in User Analytics\u003c\/li\u003e\n\u003cli\u003eChapter 5: Retained? Metric Creation and Interpretation\u003c\/li\u003e\n\u003cli\u003eChapter 6: Why Are My Users Leaving? The Ins and Outs of A\/B Testing\u003c\/li\u003e\n\u003cli\u003ePart III: Predictive Methods\u003c\/li\u003e\n\u003cli\u003eChapter 7: Modeling the User Space: k-Means and PCA\u003c\/li\u003e\n\u003cli\u003eChapter 8: Predicting User Behavior: Regression, Decision Trees, and Support Vector Machines\u003c\/li\u003e\n\u003cli\u003eChapter 9: Forecasting Population Changes in Product: Demographic Projections\u003c\/li\u003e\n\u003cli\u003ePart IV: Causal Inference Methods\u003c\/li\u003e\n\u003cli\u003eChapter 10: In Pursuit of the Experiment: Natural Experiments and the Difference-in-Difference Design\u003c\/li\u003e\n\u003cli\u003eChapter 11: In Pursuit of the Experiment Continued: Regression Discontinuity, Time Series Modelling, and Interrupted Time Series Approaches\u003c\/li\u003e\n\u003cli\u003eChapter 12: Developing Heuristics in Practice: Statistical Matching and Hill’s Causality Conditions\u003c\/li\u003e\n\u003cli\u003eChapter 13: Uplift Modeling\u003c\/li\u003e\n\u003cli\u003ePart V: Basic, Predictive, and Causal Inference Methods in R\u003c\/li\u003e\n\u003cli\u003eChapter 14: Metrics in R\u003c\/li\u003e\n\u003cli\u003eChapter 15: A\/B Testing, Predictive Modeling, and Population Projection in R\u003c\/li\u003e\n\u003cli\u003eChapter 16: Regression Discontinuity, Matching, and Uplift in R\u003c\/li\u003e\n\u003cli\u003eConclusion\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":48732340289879,"sku":"9780135258521","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780135258521.jpg?v=1719996479"},{"product_id":"a-dictionary-of-marketing-9780198736424","title":"A Dictionary of Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ea very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eINTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732773679447,"sku":"9780198736424","price":14.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198736424.jpg?v=1719998338"},{"product_id":"marketing-9780198827337","title":"Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eVery Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company''s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation''s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer''s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1: The nature of marketing 2: Market research 3: Marketing segmentation, targeting and positioning, and the role of branding 4: Customer and buyer behaviour and the value proposition 5: Marketing promotions (communications) and social media 6: Price and managing channels 7: Product, new product development and service marketing 8: The changing nature of marketing Final reading Index","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732799467863,"sku":"9780198827337","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198827337.jpg?v=1719998449"},{"product_id":"marketing-research-tools-and-techniques-9780199655090","title":"Marketing Research Tools and Techniques","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBuilding on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART 1 RESEARCH PREPARATION; PART 2 DATA COLLECTION; PART 3 ANALYSIS AND COMMUNICATION; PART 4 MARKETING RESEARCH CONTEXTS","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732876505431,"sku":"9780199655090","price":60.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199655090.jpg?v=1719998776"},{"product_id":"101-habits-of-an-effective-complainer-9780993070440","title":"101 Habits of an Effective Complainer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSometimes complaining can be hard. You may need some confidence, it can take time or you just don't know where to start. Although written in a light-hearted style this book packs a punch and will help get you in the perfect frame of mind for complaining effectively.   101 Habits of an Effective Complainer has been designed to improve the way you look at and make complaints. Each page gives you a complaining habit to consider and an example of how and why it empowers you to become more effective in getting the results you want.   The foreword from the financial journalist, Paul Lewis, shows how anyone can benefit from this book! Read it cover to cover or dip into it when you need to find some inspiration from its clear examples and entertaining images.","brand":"The Complaining Cow","offers":[{"title":"Default Title","offer_id":48737953186135,"sku":"9780993070440","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780993070440.jpg?v=1723811624"},{"product_id":"marketing-research-9781352001112","title":"Marketing Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, \u003ci\u003eMarketing Research \u003c\/i\u003edetails the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support \u003ci\u003eThe Market Research Society's Diploma Module: The Principles of Market \u0026amp; Social Research\u003c\/i\u003e.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such a\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book provides a practical but yet easy to understand approach to market research. Enriched with contemporary case studies, a must-have for research students seeking an easy to understand and practical text. * Shelton Giwa, De Montfort University, UK *\u003cbr\u003eAn excellent and up-to-date book for up-to-date learners of market research. * Wei Shao, Griffith University, Australia *\u003cbr\u003eReading this marketing research book centred around customer insight is a joyous experience. With the inclusion of new material on cutting-edge areas such as big data analytics and social media listening, this edition provides a fascinating demonstration of the need to integrate traditional marketing research approaches with user-generated content. * Tamer Elsharnouby, Qatar University, Qatar *\u003cbr\u003eThe textbook has clear and refreshingly brief explanations of marketing research concepts. In addition, there are many useful real-world examples helping students understand how research concepts could be applied. * Yi-Chun Ou, Leeds University, UK *\u003cbr\u003eThis book is very well laid out and it is up to date with practical examples throughout to help students better understand the methods and concepts, particularly with respect to collecting qualitative and quantitative data as well as designing questionnaires. * Naser Pourazad, Flinders University, Australia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: The role of marketing research and customer information in decision making  Chapter 2: The marketing research process  Chapter 3: Secondary data, customer databases and big data analytics  Chapter 4: Collecting observation data and social media listening  Chapter 5: Collecting qualitative data  Chapter 6: Collecting quantitative data  Chapter 7: Designing questionnaires  Chapter 8: Sampling methods  Chapter 9: Analysing qualitative data  Chapter 10: Analysing quantitative data  Chapter 11: Presenting the research results  Marketing research in action: case histories.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738626404695,"sku":"9781352001112","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781352001112.jpg?v=1720049700"},{"product_id":"database-marketing-9781441903327","title":"Database Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today''s organizations have the                            capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of                            collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and                            techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database                            marketing.\u003c\/p\u003e \u003cp\u003eThis is\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eFrom the reviews:  \u003c\/p\u003e\u003cp\u003e\"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.\" (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)\u003c\/p\u003e \u003cp\u003e\"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.\" (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)\u003c\/p\u003e \u003cp\u003e\"The title tells a lot about the book's approach—-though the cover reads, \"database,\" the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.\" (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)\u003c\/p\u003e \u003cp\u003e\"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.\" (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.- Why Database Marketing.- Organized for Database Marketing.- Customer Privacy in a CRM Environment.- LTV Fundamentals.- LTV Advanced Issues.- LTV Applications.- Sources of Data.- Test Design and Analysis.- The Predictive Modeling Process.- Foundations of Statistical Modeling.- RFM Analysis.- Market Basket Analysis.- Collaborative Filtering.- Discrete Dependent Variable and Duration Models.- Cluster Analysis.- Decision Trees.- Neural Networks.- Machine Learning.- Acquiring Customers.- Cross-Selling and Up-Selling.- Frequency Reward Programs.- Customer Tier Programs.- Churn Management.- Multi-Channel Customer Management.- Acquisition and Retention Management.- Communications Design.- Multi-Contact Customer Management.- Pricing.- Glossary of Database Marketing Terms.- Index.","brand":"Springer-Verlag New York Inc.","offers":[{"title":"Default Title","offer_id":48739209216343,"sku":"9781441903327","price":93.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781441903327.jpg?v=1720051497"},{"product_id":"market-research-in-a-week-9781473608023","title":"Market Research In A Week","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMarket Research just got easier\u003c\/b\u003e\u003cbr\u003eEvery day in business we make decisions. To reduce the risk associated with making these decisions, it''s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? \u003cbr\u003e\u003cbr\u003eThis book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e: Sunday - Market Research defined and project design\u003c\/li\u003e\n\u003cli\u003e: Monday - The Research Brief and the Research Proposal\u003c\/li\u003e\n\u003cli\u003e: Tuesday - Qualitative Research\u003c\/li\u003e\n\u003cli\u003e: Wednesday - Quantitative Research\u003c\/li\u003e\n\u003cli\u003e: Thursday - Questionnaire Design\u003c\/li\u003e\n\u003cli\u003e: Friday - Research Analysis\u003c\/li\u003e\n\u003cli\u003e: Saturday - Report Writing and Presentation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":48739503604055,"sku":"9781473608023","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473608023.jpg?v=1720052421"},{"product_id":"million-dollar-weekend-the-surprisingly-simple-way-to-launch-a-7-figure-business-in-48-hours-9781529146189","title":"Million Dollar Weekend: The Surprisingly Simple","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e'A lively read that provides a practical step-by-step guide to founding a business.' \u003ci\u003eThe Financial Times \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIt's time to leapfrog the only hurdle between you and a million-dollar company.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMore people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.\u003cbr\u003e\u003cbr\u003eMILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the \"ask muscle\", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.\u003cbr\u003e\u003cbr\u003eAnd the best part? You can kickstart this process in a weekend.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA lively read that provides a practical step-by-step guide to founding a business and quickly finding product-market fit.\u003c\/b\u003e * The Financial Times *\u003cbr\u003e\u003cb\u003eNoah Kagan changed my life. I created a business because of him. That business went on to sell for tens of millions of dollars. His writing and ideas are easy to follow and incredibly entertaining. \u003ci\u003eMillion Dollar Weekend \u003c\/i\u003eis the real deal.\u003c\/b\u003e * Sam Parr, Cofounder of Hampton, Founder of Hustle, Host of My First Million *\u003cbr\u003e\u003cb\u003eI admire Noah. This guy has put in the hard work for many years and I’ve watched him stay relevant \u0026amp; put up wins time and time again. I continue to cheer for him!\u003c\/b\u003e * Gary Vaynerchuk, CEO of Vaynermedia and Veefriends, five-time New York Times bestselling Author *\u003cbr\u003e\u003cb\u003eEssential reading for the modern entrepreneur. If you're looking for a book that instils confidence and fun into starting a business, this is it. I love how he focuses on overcoming fear, not spending any money, and making it happen all in a weekend.\u003c\/b\u003e * Marie Forleo, New York Times bestselling Author of Everything Is Figureoutable *\u003cbr\u003e\u003cb\u003eNoah is an animal! Absolutely fearless. I've never met anyone faster at going from idea to first sale.\u003c\/b\u003e * Tom Bilyeu, Founder of Quest Nutrition, Host of Impact Theory *","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48740151722327,"sku":"9781529146189","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529146189.jpg?v=1720054001"},{"product_id":"asking-for-trouble-understanding-what-people-think-when-you-cant-trust-what-they-say-9781838119911","title":"Asking For Trouble: Understanding what people","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIt's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand your customers, enabling you to develop more imaginative ideas, braver public policy and more compelling marketing communications. Asking for Trouble is your indispensable guide to asking people what they think.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book is going to be a big hit!; Enjoyable and provocative; A tremendous book; I came away from it feeling like I do when I have looked at a really high-end cookbook from someone like Ottolenghi: I'm glad I've read it and understand the complexity of the food. I'm even more glad he has restaurants so I don't have to try and do this myself!; An incredibly usable field-guide that is also wonderfully readable and intellectually stimulating. Quite a coup!; I enjoyed every moment of it.","brand":"Wonder Wheel Publishing","offers":[{"title":"Default Title","offer_id":48741944066391,"sku":"9781838119911","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781838119911.jpg?v=1723812446"},{"product_id":"knock-knock-confessions-of-a-kiwi-interviewer-9781990003219","title":"Knock Knock: Confessions of a Kiwi Interviewer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExtraordinary stories from a lifetime spent conducting interviews. This is the world of the dreaded door-knock from the other side of the door. Trish Palmer has been working as an interviewer and area manager for market research companies for over 20 years, invited into the homes and private lives of an astonishing array of folk from every lifestyle imaginable. Her experiences on the job entail everything from bare bottoms to angry cats, the desperately struggling to the well-off, and everyone in between. There is comedy and sadness, surprises and the downright odd, from witches to boat-builders, dope growers and more. Poignant, hilarious, and always thought-provoking, this is a highly entertaining read.","brand":"Upstart Press Ltd","offers":[{"title":"Default Title","offer_id":48742992183639,"sku":"9781990003219","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781990003219.jpg?v=1723812618"},{"product_id":"the-art-of-going-global-a-practical-guide-to-a-firms-international-growth-9783030210434","title":"The Art of Going Global: A Practical Guide to a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, \u003ci\u003eThe Art of Going Global\u003c\/i\u003e will help to improve your decision-making capabilities in relation to a range of challenges, including:\u003c\/p\u003e\u003cp\u003e·           Selecting foreign markets \u003c\/p\u003e\u003cp\u003e·           Adapting your business model\u003c\/p\u003e·           Navigating uncertain global markets\u003cp\u003e\u003c\/p\u003e\u003cp\u003e·           Managing across cultures\u003c\/p\u003e\u003cp\u003e·           Choosing between entry mode options\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Is Your Business Reaching its Full Potential in Global Markets?.- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement.- 3. How to Enter a Foreign Market.- 4. Implementing Internationalization Strategy: People's Issue.\u003c\/p\u003e","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":48743026622807,"sku":"9783030210434","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030210434.jpg?v=1720063801"},{"product_id":"the-world-customs-organization-past-present-and-future-9783030852955","title":"The World Customs Organization: Past, Present and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book will take the reader through the past, the present, and into the future of the flagship institution of the international customs community: the World Customs Organization (WCO).\u003c\/p\u003e  \u003cp\u003eThe purpose is to present to the reader, in a comprehensive, orderly, and synthetic manner, the enormous contributions that this prestigious and recognized institution has been making to the secure growth of global international trade. \u003c\/p\u003e  \u003cp\u003eIn the development of the text, special consideration has been given to the relevant instruments in day-to-day customs work, which constitute the bases of the WCO (the Harmonized System Convention, the Revised Kyoto Convention, and the SAFE Framework of Standards, among many others), as well as those issues that are currently of specific interest to the global customs community (cross-border e-commerce, trade facilitation, and authorized economic operator, to mention but a few), trying to reconcile the various practical aspects of customs operations with their theoretical underpinnings.\u003c\/p\u003e  \u003cp\u003eIn the final part, the book turns to the future of customs, analyzing the most pressing challenges presented by technological advances, including the Internet of Things, artificial intelligence, 3D printing, and blockchain.\u003c\/p\u003e  In short, this book will be of great interest to all foreign trade operators, mainly to customs officials, customs brokers, carriers and international forwarding agents, managers of importing and exporting companies, as well as all those (professionals and students) who wish to deepen their knowledge of the exciting world of customs and international trade. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction.- Institutional Structure.- Legal Instruments.- The WCO's Relationship with other Organizations.- WCO Relation with Customs Brokers.- Nomenclature and Classification of Goods.- Valuation of Goods.- Origin of Goods.- Enforcement.- Procedures and Facilitation.- Capacity Building.- Integrity.- Packages.- Other Instruments.- Research.- Appraisal of Performance.- The Agenda of the Future.- Closing Words.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":48743053984087,"sku":"9783030852955","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030852955.jpg?v=1720063908"},{"product_id":"the-world-customs-organization-past-present-and-future-9783030852986","title":"The World Customs Organization: Past, Present and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book will take the reader through the past, the present, and into the future of the flagship institution of the international customs community: the World Customs Organization (WCO).\u003c\/p\u003e  \u003cp\u003eThe purpose is to present to the reader, in a comprehensive, orderly, and synthetic manner, the enormous contributions that this prestigious and recognized institution has been making to the secure growth of global international trade. \u003c\/p\u003e  \u003cp\u003eIn the development of the text, special consideration has been given to the relevant instruments in day-to-day customs work, which constitute the bases of the WCO (the Harmonized System Convention, the Revised Kyoto Convention, and the SAFE Framework of Standards, among many others), as well as those issues that are currently of specific interest to the global customs community (cross-border e-commerce, trade facilitation, and authorized economic operator, to mention but a few), trying to reconcile the various practical aspects of customs operations with their theoretical underpinnings.\u003c\/p\u003e  \u003cp\u003eIn the final part, the book turns to the future of customs, analyzing the most pressing challenges presented by technological advances, including the Internet of Things, artificial intelligence, 3D printing, and blockchain.\u003c\/p\u003e  In short, this book will be of great interest to all foreign trade operators, mainly to customs officials, customs brokers, carriers and international forwarding agents, managers of importing and exporting companies, as well as all those (professionals and students) who wish to deepen their knowledge of the exciting world of customs and international trade. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction.- Institutional Structure.- Legal Instruments.- The WCO's Relationship with other Organizations.- WCO Relation with Customs Brokers.- Nomenclature and Classification of Goods.- Valuation of Goods.- Origin of Goods.- Enforcement.- Procedures and Facilitation.- Capacity Building.- Integrity.- Packages.- Other Instruments.- Research.- Appraisal of Performance.- The Agenda of the Future.- Closing Words.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":48743054016855,"sku":"9783030852986","price":49.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030852986.jpg?v=1720063909"},{"product_id":"made-for-china-success-strategies-from-china-s-business-icons-9783319615837","title":"Made for China: Success Strategies From China’s","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFurther, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market.  Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChina's Customers and How to Lead the Trend With Them.- The Face - Accelerating Customer Individuality.- The Family - Enhancing Quality of Life.- The Food - Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China - The Future.\u003c\/p\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":48743099760983,"sku":"9783319615837","price":18.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783319615837.jpg?v=1720064109"},{"product_id":"alchemy-9780062388421","title":"Alchemy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHOW DOES MAGIC HAPPEN?\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eThe Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of \u003c\/strong\u003e\u003cstrong\u003econjuring irresistible products and ideas\u003c\/strong\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. \u003cem\u003eAlchemy\u003c\/em\u003e combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read. —Entrepreneur (Best Books of the Year)\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhy is Red Bull so popular, though everyone—\u003cem\u003eeveryone!\u003c\/em\u003e—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwh\u003c\/p\u003e","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864079937879,"sku":"9780062388421","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062388421.jpg?v=1722270298"},{"product_id":"hacking-growth-9780451497215","title":"Hacking Growth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Currency","offers":[{"title":"Default Title","offer_id":48864616513879,"sku":"9780451497215","price":22.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780451497215.jpg?v=1722272737"},{"product_id":"stickier-marketing-9780749471088","title":"Stickier Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGrant Leboff\u003c\/b\u003e is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, \u003ci\u003eThe Daily Telegraph\u003c\/i\u003e, \u003ci\u003eThe Independent\u003c\/i\u003e, and \u003ci\u003eThe Financial Times\u003c\/i\u003e. Grant is also the author of the best-selling book, \u003ci\u003eSales Therapy,\u003c\/i\u003e published by Wiley.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...should be considered nothing less than gospel.\" * Elite Business Magazine *\u003cbr\u003e\"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for.\" * Talk Business *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  Prologue;\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Setting the scene;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tPrinting press to world wide web;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tScarcity to abundance;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tTransactions to engagement;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Developing an effective marketing strategy;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: \tBenefits to problems;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tProducts to experiences;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tUnique selling point to customer engagement points;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR:  Communicating the message;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: \tMessages to conversations;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tImage to reputation;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tControlling to sharing;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FIVE:  It’s not about you, it’s about the customer;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tAdvertisements to content;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tBroadcast to discovery;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tStatic to mobile;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - SIX:  Epilogue; Customers to communities\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865724039511,"sku":"9780749471088","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749471088.jpg?v=1722275272"},{"product_id":"advanced-customer-analytics-9780749477158","title":"Advanced Customer Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMike Grigsby\u003c\/b\u003e has been involved in marketing science for more than 25 years.  He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap.  With a wealth of experience at the forefront of marketing science and analytics, he now heads up the strategic retail analysis practice at Targetbase.  Mike is also known for academic work, having written articles for academic and trade journals and taught at graduate and undergraduate levels.  He is a regular speaker at trade conventions and seminars.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e provides a great introduction into the main analytical tools marketing managers should be familiar with these days. Starting from regression analysis the book gradually covers more sophisticated methods including time series models, survival analysis, TOBIT models and structural equation models. What makes this book special is the easy to understand way in which these methods are explained and applied to problems marketing managers face every day. This makes this book great for practitioners as well as for readers interested in learning applied statistics. I strongly recommend this book to anyone interested in data-based marketing decision making.\" * Michael Haenlein, Professor, ESCP Europe *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eAdvanced Customer Analytics\u003c\/b\u003e\u003c\/i\u003e provides a serious but accessible tool kit for the aspiring retail leader.\" * Michael Beverland, Professor of Marketing, School of Economics, Finance and Marketing *\u003cbr\u003e\"I would highly recommend \u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e. The book is well written and will become your favourite go-to reference. The examples given throughout are typical day-to-day problems that arise within the marketing analytics field and could be easily translated into other fields as well. The book reads as though Mike is right there with you baring his brains and humour on a topic that needs both. Mike explains even the most complicated concepts in an easy to understand and logical manner with many examples.\" * Susan Martin, Senior Analyst and Big Data Guru *\u003cbr\u003e\"Written from a practice viewpoint, \u003ci\u003e\u003cb\u003eAdvanced Customer Analytics\u003c\/b\u003e\u003c\/i\u003e is an engaging and easy-to-read book that would interest students and practitioners attentive to research and, more specifically, retailing. The book is conceptually substantial and serves as a practical guide to understanding and applying retail analytics. A particular strength of the book is the application to relevant industry issues facing large retailers today (such as Wal-Mart, Sears, Macys, Kohls, etc.) as more and more companies are facing downsizing and restructuring pressures.\" * Dr Candice R. Hollenbeck, Ph.D., University of Georgia, Terry College of Business *\u003cbr\u003e\"An approachable and enjoyable read... the business cases are just outright fun.\" * Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing and Professor of Operations, Information, and Decisions, The Wharton School *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e gives an in-depth focus on how to communicate with your customers scientifically and effectively using statistics and predictive modeling.\" * Cai Chen, E-commerce and Digital Marketing Analytics Practitioner *\u003cbr\u003e\"Mike Grigsby, the author of \u003ci\u003eMarketing Analytics\u003c\/i\u003e, takes a critical and in-depth look at the issues underpinning customer analytics. The book provides a fresh and comprehensible view on the complex issue of advanced customer analytics. Starting from the basics of regression and factor analysis he quickly moves to what is essential in business and marketing i.e. purchasing, order of purchases, pricing and discounts, allocation of marcom, bundling, category management and CLV. The book is full of practical examples from retailing industry and more importantly he shows how the analysis is actually done. If you want to deepen your knowledge of customer focused analytics this is the book to read!\" * Jari Salo (D.Sc.), Professor of Marketing (Digital Business and Marketing) at the Oulu Business School *\u003cbr\u003e\"Mike has once again presented complex marketing concepts such that the newcomers to the field will appreciate the fundamental rationale economics plays in doing good market research.  The reader is guided through the appropriate use of many popular statistical procedures to address basic marketing concerns.  Mike's \"no nonsense\" (albeit at times humorous) interpretation of statistical output provides an excellent template to help more seasoned marketing analysts explain their work.  At the very least, the reader will be treated to a very entertaining discussion of the making of marketing analytics.  I highly recommend \u003ci\u003e\u003cb\u003eAdvanced Customer Analytics\u003c\/b\u003e\u003c\/i\u003e.\" * Derek Glatz, Senior Pricing Analyst, Loewe-Adler International Inc. *\u003cbr\u003e\"This book is an extremely useful resource which gives a wide overview on the targeting, segmenting and building, and measuring customer loyalty in retailing. The book presents a practical application of traditional techniques applied to different kinds of non-traditional data, helping practitioners to understand the basics of marketing analytics in retail.\" * Prof. Lina Anastassova, PhD, Head of Marketing Chair, Burgas Free University, Bulgaria *\u003cbr\u003e\"We are in the midst of digital business and society transformation. Also known as the real time digital economy. Marketers past, present and future need to understand this world and how it will influence clients, customers and how analytics will optimize messaging for decision makers from all professional backgrounds. Mike Grigsby has been at the genesis of this tipping point for quite some time and has captured many great methods and experiences to set you on this journey.\" * Tony Hamilton, Solution and Best Practices Consultant at Planet Analytics *\u003cbr\u003e\"Mikes style of writing is easy and right to the point. In \u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e Mike adds specific math and statistics examples that are relevant and easy to follow. If you want to step up your analytics understanding this book is for you.\" * Emmett Cox SVP Customer Intelligence at BBVA Compass and author of Retail Analytics *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - 01: Overview;\u003c\/li\u003e\n\u003cli\u003eSection - 02: Regression and Factor Analysis;\u003c\/li\u003e\n\u003cli\u003eSection - 03: Retail;\u003c\/li\u003e\n\u003cli\u003eSection - 04: Retail;\u003c\/li\u003e\n\u003cli\u003eSection - 05: Understanding and estimating demand;\u003c\/li\u003e\n\u003cli\u003eSection - 06: Price elasticity and discounts;\u003c\/li\u003e\n\u003cli\u003eSection - 07: Valuing marketing communications (marcomm);\u003c\/li\u003e\n\u003cli\u003eSection - 08: Forecasting future demand;\u003c\/li\u003e\n\u003cli\u003eSection - 09: Targeting the right customers;\u003c\/li\u003e\n\u003cli\u003eSection - 10: Maximizing the impact of mailing;\u003c\/li\u003e\n\u003cli\u003eSection - 11: The benefits of product bundling;\u003c\/li\u003e\n\u003cli\u003eSection - 12: Estimating time of purchase;\u003c\/li\u003e\n\u003cli\u003eSection - 13: Investigating the time of product purchase;\u003c\/li\u003e\n\u003cli\u003eSection - 14: Increasing customer lifetime value;\u003c\/li\u003e\n\u003cli\u003eSection - 15: Modelling counts (transactions);\u003c\/li\u003e\n\u003cli\u003eSection - 16: Quantifying complexity of customer behaviour;\u003c\/li\u003e\n\u003cli\u003eSection - 17: Designing effective loyalty programmes;\u003c\/li\u003e\n\u003cli\u003eSection - 18: Identifying loyal customers;\u003c\/li\u003e\n\u003cli\u003eSection - 19: Introduction to segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 20: Tools for successful segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 21: Drawing insights from segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 22: Creating targeted messages;\u003c\/li\u003e\n\u003cli\u003eSection - 23: RFM vs. segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 24: Marketing strategy;\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865725808983,"sku":"9780749477158","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749477158.jpg?v=1722275276"},{"product_id":"neuro-design-9780749478889","title":"Neuro Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDarren Bridger\u003c\/b\u003e is a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company). He is currently Head of Insights at NeuroStrata. \u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me.\" * Jamie Croggon, Design Director, SharkNinja *\u003cbr\u003e\"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer.\" * Roger Dooley, author of Brainfluence *\u003cbr\u003e\"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by.\" * Dr David Lewis, Chairman of Mindlab International \u0026amp; Author of The Brain Sell *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - 01: What is Neuro Design?;\u003c\/li\u003e\n\u003cli\u003eSection - 02: Neuroaesthetics;\u003c\/li\u003e\n\u003cli\u003eSection - 03: Processing Fluency;\u003c\/li\u003e\n\u003cli\u003eSection - 04: How First Impressions Work;\u003c\/li\u003e\n\u003cli\u003eSection - 05: Multisensory and Emotional Design;\u003c\/li\u003e\n\u003cli\u003eSection - 06: Visual Saliency Maps;\u003c\/li\u003e\n\u003cli\u003eSection - 07: Visual Persuasion and Behavioural Economics;\u003c\/li\u003e\n\u003cli\u003eSection - 08: Designing for Screens;\u003c\/li\u003e\n\u003cli\u003eSection - 09: Viral Designs;\u003c\/li\u003e\n\u003cli\u003eSection - 10: Designing Presentation Slides;\u003c\/li\u003e\n\u003cli\u003eSection - 11: Conducting Neuro Design Research;\u003c\/li\u003e\n\u003cli\u003eSection - 12: Conclusion;\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865726136663,"sku":"9780749478889","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749478889.jpg?v=1722275276"},{"product_id":"trustworthy-online-controlled-experiments-9781108724265","title":"Trustworthy Online Controlled Experiments","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A\/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'At the core of the Lean Methodology is the scientific method: Creating hypotheses, running experiments, gathering data, extracting insight and validation or modification of the hypothesis. A\/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text.' Steve Blank, Adjunct professor at Stanford University, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany\u003cbr\u003e'This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments to optimize product features, project efficiency or revenue. I know firsthand the impact that Kohavi's work had on Bing and Microsoft, and I'm excited that these learnings can now reach a wider audience.' Harry Shum, EVP, Microsoft Artificial Intelligence and Research Group\u003cbr\u003e'A great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations.' Adam D'Angelo, Co-founder and CEO of Quora and former CTO of Facebook\u003cbr\u003e'This book is a great overview of how several companies use online experimentation and A\/B testing to improve their products. Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.' Jeff Dean, Google Senior Fellow and SVP Google Research\u003cbr\u003e'Do you want your organization to make consistently better decisions? This is the new bible of how to get from data to decisions in the digital age. Reading this book is like sitting in meetings inside Amazon, Google, LinkedIn, Microsoft. The authors expose for the first time the way the world's most successful companies make decisions. Beyond the admonitions and anecdotes of normal business books, this book shows what to do and how to do it well. It's the how-to manual for decision-making in the digital world, with dedicated sections for business leaders, engineers, and data analysts.' Scott Cook, Intuit Co-founder \u0026amp; Chairman of the Executive Committee\u003cbr\u003e'Online controlled experiments are powerful tools. Understanding how they work, what their strengths are, and how they can be optimized can illuminate both specialists and a wider audience. This book is the rare combination of technically authoritative, enjoyable to read, and dealing with highly important matters.' John P. A. Ioannidis, Stanford University\u003cbr\u003e'Kohavi, Tang, and Xu are pioneers of online experimentation. The platforms they've built and the experiments they've enabled have transformed some of the largest internet brands. Their research and talks have inspired teams across the industry to adopt experimentation. This book is the authoritative yet practical text that the industry has been waiting for.' Adil Aijaz, Co-founder and CEO, Split Software\u003cbr\u003e'Which online option will be better? We frequently need to make such choices, and frequently err. To determine what will actually work better, we need rigorous controlled experiments, aka A\/B testing. This excellent and lively book by experts from Microsoft, Google, and LinkedIn presents the theory and best practices of A\/B testing. A must read for anyone who does anything online!' Gregory Piatetsky-Shapiro, Ph.D., president of KDnuggets, co-founder of SIGKDD, and LinkedIn Top Voice on Data Science \u0026amp; Analytics\u003cbr\u003e'Ron Kohavi, Diane Tang and Ya Xu are the world's top experts on online experiments. I've been using their work for years and I'm delighted they have now teamed up to write the definitive guide. I recommend this book to all my students and everyone involved in online products and services.' Erik Brynjolfsson, Massachusetts Institute of Technology, co-author of The Second Machine Age\u003cbr\u003e'A modern software-supported business cannot compete successfully without online controlled experimentation. Written by three of the most experienced leaders in the field, this book presents the fundamental principles, illustrates them with compelling examples, and digs deeper to present a wealth of practical advice. It's a 'must read'! Foster Provost, New York University and co-author of the best-selling Data Science for Business\u003cbr\u003e'In the past two decades the technology industry has learned what scientists have known for centuries: that controlled experiments are among the best tools to understand complex phenomena and to solve very challenging problems. The ability to design controlled experiments, run them at scale, and interpret their results is the foundation of how modern high tech businesses operate. Between them the authors have designed and implemented several of the world's most powerful experimentation platforms. This book is a great opportunity to learn from their experiences about how to use these tools and techniques.' Kevin Scott, EVP and CTO of Microsoft\u003cbr\u003e'Online experiments have fueled the success of Amazon, Microsoft, LinkedIn and other leading digital companies. This practical book gives the reader rare access to decades of experimentation experience at these companies and should be on the bookshelf of every data scientist, software engineer and product manager.' Stefan Thomke, William Barclay Harding Professor, Harvard Business School, author of Experimentation Works: The Surprising Power of Business Experiments\u003cbr\u003e'The secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A\/B testing so that you too can continuously improve your online services.' Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach\u003cbr\u003e'Experiments are the best tool for online products and services. This book is full of practical knowledge derived from years of successful testing at Microsoft Google and LinkedIn. Insights and best practices are explained with real examples and pitfalls, their markers and solutions identified. I strongly recommend this book!' Preston McAfee, former Chief Economist and VP of Microsoft\u003cbr\u003e'Experimentation is the future of digital strategy and 'Trustworthy Experiments' will be its Bible. Kohavi, Tang and Xu are three of the most noteworthy experts on experimentation working today and their book delivers a truly practical roadmap for digital experimentation that is useful right out of the box. The revealing case studies they conducted over many decades at Microsoft, Amazon, Google and LinkedIn are organized into easy to understand practical lessens with tremendous depth and clarity. It should be required reading for any manager of a digital business.' Sinan Aral, David Austin Professor of Management, Massachusetts Institute of Technology, and author of The Hype Machine\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface – how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A\/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":48866357412183,"sku":"9781108724265","price":29.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781108724265.jpg?v=1722278267"},{"product_id":"essentials-of-marketing-research-ise-9781266261503","title":"Essentials of Marketing Research ISE","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEssentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases \u0026amp; other course projects.  A continuing case and corresponding data sets included.     \u003cbr\u003e\u003cbr\u003eAvailable with McGraw-Hill Connect and SmartBook 2.0. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart 1: The Role and Value of Marketing Research Information  \u003c\/p\u003e\u003cp\u003eChapter 1: Marketing Research for Managerial Decision Making  \u003c\/p\u003e\u003cp\u003eChapter 2: The Marketing Research Process and Proposals \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 2: Designing the Marketing Research Project  \u003c\/p\u003e\u003cp\u003eChapter 3: Secondary Data, Literature Reviews, and Hypotheses  \u003c\/p\u003e\u003cp\u003eChapter 4: Exploratory and Observational Research Designs and Data Collection Approaches \u003c\/p\u003e\u003cp\u003eChapter 5: Descriptive, Predictive and Causal Research Designs  \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 3: Gathering and Collecting Accurate Data  \u003c\/p\u003e\u003cp\u003eChapter 6: Sampling: Theory and Methods  \u003c\/p\u003e\u003cp\u003eChapter 7: Measurement and Scaling  \u003c\/p\u003e\u003cp\u003eChapter 8: Designing the Questionnaire  \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 4: Data Preparation, Analysis, and Reporting the Results  \u003c\/p\u003e\u003cp\u003eChapter 9: Qualitative Data Analysis  \u003c\/p\u003e\u003cp\u003eChapter 10: Preparing Data for Quantitative Analysis  \u003c\/p\u003e\u003cp\u003eChapter 11: Basic Data Analysis for Quantitative Research  \u003c\/p\u003e\u003cp\u003eChapter 12: Examining Relationships in Quantitative Research \u003c\/p\u003e\u003cp\u003eChapter 13: Communicating Marketing Research Findings  \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48866505589079,"sku":"9781266261503","price":54.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781266261503.jpg?v=1722278976"},{"product_id":"consumer-behavior-buying-having-and-being-plus-mymarketinglab-with-pearson-etext-global-edition-9781292153209","title":"Consumer Behavior Buying Having and Being plus","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFor courses in Consumer Behavior.  This package includes MyMarketingLab(TM) Beyond Consumer Behavior: How Buying Habits Shape Identity  Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. This p","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":48866517385559,"sku":"9781292153209","price":50.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292153209.jpg?v=1722279029"},{"product_id":"super-strategist-the-art-and-science-of-modern-account-planning-9781773271477","title":"Super Strategist: The Art and Science of Modern","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSuper Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey.    Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“There’s no one better suited to write this book. If anyone can plan the future of planning, it’s Lesley Bielby.”  —\u003cb\u003eMark DiMassimo\u003c\/b\u003e, Founder and Creative Chief, DiGo  “You can’t play rock and roll without a drummer. And today’s clients won’t buy what you’re selling unless it’s grounded in data and rigor. Lesley is a great drummer.”  —\u003cb\u003eLance Jensen\u003c\/b\u003e, Chief Creative Officer, Hill Holliday","brand":"Figure 1 Publishing","offers":[{"title":"Default Title","offer_id":48868163944791,"sku":"9781773271477","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781773271477.jpg?v=1722286685"},{"product_id":"handbook-of-research-on-new-product-development-9781784718169","title":"Handbook of Research on New Product Development","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNew products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.\u003c\/p\u003e\u003cp\u003eManagers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContributors include:\u003c\/b\u003e A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e'This book does an excellent job of summarizing what is known, and importantly what needs to be known, about new product development. Covering topics ranging from idea generation to predicting market-place performance, it is a valuable resource for anyone who wants to be current in this area.' \u003c\/i\u003e\u003cbr\u003e --Donald Lehmann, Columbia University, US\u003cp\u003e\u003ci\u003e'Peter Drucker said ''Business has only two functions - marketing and innovation.'' Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have produced such a collection, with contributions by just the right authors on just the right topics. Researchers should consult this Handbook when choosing research topics. Educators should consult this Handbook for material to share with their students. And managers should consult this Handbook so they can apply the latest thinking to their innovation efforts. An instant classic!'\u003c\/i\u003e\u003cbr\u003e --Gary L. Lilien, Penn State University, US\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents:  PART I Introduction and Overview\t 1. New Product Development Research: Consolidating the Present and Guiding the Future Peter N. Golder and Debanjan Mitra  PART II Idea Generation\t 2. Taming the Creative Spark: Insights from research on creativity in new product development Drew Boyd and Jacob Goldenberg  3. The What, Who and How of Innovation Generation Elio Keko, Gert Jan Prevo and Stefan Stremersch  4. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions Gregory J. Fisher and Eric (Er) Fang  5. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research C. Page Moreau, Nikolaus Franke and Eric von Hippel  6. Institutionalizing an Innovation Function: Moving Beyond the Champion Gina Colarelli O’Connor  PART III Market Analysis\t 7. Digital Multisided Platforms: An Innovation Research Agenda Raji Srinivasan and Nandini Ramani  8. Innovation in China and India Eden Yin and Jaideep C. Prabhu  PART IV Product Design and Development\t 9. The State of New Product Design and Forecasting Research: Recent Developments and Future Directions Natasha Zhang Foutz and Vithala R. Rao  10. Strategic Use of Product Enhancements: Upgrades, Add-ons, Extras, and Accessories Steven M. Shugan  11. Sustainable New Product Development Ebru Genç and C. Anthony Di Benedetto  12. Open Innovation in the Brand Management Context Roger J. Calantone and Hang T. Nguyen  PART V Commercialization\t 13. Global Product Launch: A Perspective on Past, Present and Future Research David A. Griffith and Goksel Yalcinkaya  PART VI Market Outcomes\t 14. A Summary and Review of New Product Diffusion Models and Key Findings Deepa Chandrasekaran and Gerard J. Tellis  15. Word-of-Mouth Processes in Marketing New Products: Recent Research and Future Opportunities Andrew M. Baker and Naveen Donthu  16. Firm Innovation and the Stock Market Simone Wies and Christine Moorman  17. A Review of Crowdfunding Research and Findings Venkat Kuppuswamy and Barry L. Bayus  18. Antecedents, Consequences, and the Mediating Role of Innovation: Empirical Generalizations Leslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla  19. Best Practices and Success Drivers in New Product Development Robert G. Cooper  Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":48868303307095,"sku":"9781784718169","price":44.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781784718169.jpg?v=1722287374"},{"product_id":"how-to-research-trends-revised-edition-move-beyond-trendwatching-to-kickstart-innovation-9789063696825","title":"How to Research Trends (Revised Edition): Move","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWelcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.\u003cbr\u003e\u003cbr\u003e Take a deep dive into the future with this book as your trusty companion. \"How to Research Trends\" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.\u003cbr\u003e\u003cbr\u003e This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.\u003cbr\u003e\u003cbr\u003e Interviews with professionals that provide insights on how to implement trends.\u003cbr\u003e Various activities and tools to be used individually or in a team.\u003cbr\u003e A dedicated chapter on how to set up your own trend practice within your organisation.\u003c\/p\u003e","brand":"BIS Publishers B.V.","offers":[{"title":"Default Title","offer_id":48869547901271,"sku":"9789063696825","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789063696825.jpg?v=1722293317"},{"product_id":"consumer-psychology-2e-9780335247967","title":"Consumer Psychology 2e","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eâ Why do people behave and think the way they do?\u003cbr\u003eâ What makes people choose certain products and services?\u003cbr\u003eâ How does consumption affect our everyday lives?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eInformed by psychological theory and supported by research, \u003cem\u003eConsumer Psychology\u003c\/em\u003e provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.\u003cbr\u003e\u003cbr\u003ePsychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. \u003cbr\u003eThis book explores key theories from a broad range of psychology disciplines to\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1 Consumer Psychology: What it is and how it emerged\u003cbr\u003e2 Consumer memory and learning\u003cbr\u003e3 Perception and attention\u003cbr\u003e4 Identity and consumption\u003cbr\u003e5 The emotional consumer\u003cbr\u003e6 Attitudes\u003cbr\u003e7 Advertising psychology\u003cbr\u003e8 Motivational determinants of consumer behaviour\u003cbr\u003e9 Consumer decision-making and brand loyalty\u003cbr\u003e10 The Internet\u003cbr\u003e11 Children as consumers\u003cbr\u003e12 Consumption and happiness\u003cbr\u003e13 Consumers and the environment\u003c\/p\u003e","brand":"Open University Press","offers":[{"title":"Default Title","offer_id":48883998490967,"sku":"9780335247967","price":31.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780335247967.jpg?v=1722529968"},{"product_id":"the-practice-of-market-research-9781292331362","title":"The Practice of Market Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eYvonne McGivern\u003c\/b\u003e has worked on both the agency and the client side and currently works as a consultant. She taught research methods  \u003cdiv\u003e  at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and  \u003c\/div\u003e \u003cdiv\u003e  Social Research Practice. \u003c\/div\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":48885366063447,"sku":"9781292331362","price":53.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292331362.jpg?v=1722536089"},{"product_id":"measuring-marketing-9781501515767","title":"Measuring Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1: Corporate Financial Metrics  1     Chapter 1: Revenue  3     Chapter 2: Gross Profit  7     Chapter 3: Value-to-Volume Ratio  9     Chapter 4: Net Profit  13     Chapter 5: Earnings-Based Value  17     Chapter 6: Return on Sales  23     Chapter 7: Return on Assets  25     Chapter 8: Return on Equity  27     Part 2: Marketing Planning Measures  31     Chapter 9: Market Share  33     Chapter 10: Relative Market Share  35     Chapter 11: Market Growth  37     Chapter 12: Market Demand  39     Chapter 13: Market Penetration  41     Chapter 14: Program\/Nonprogram Ratio  47     Chapter 15: Program\/Payroll Ratio  49     Chapter 16: Causal Forecast  51     Chapter 17: Time Series Analysis  57     Part 3: Brand Metrics  63     Chapter 18: Brand Equity  65     Chapter 19: Brand Scorecards  71     Chapter 20: Brand Premium  75     Chapter 21: Brand Contribution and Review Analysis  81     Part 4: Customers Metrics  85     Chapter 22: Net Sales Contribution  91     Chapter 23: Time-Driven Activity-Based Costing  93     Chapter 24: Segment Profitability  95     Chapter 25: Customer Profitability  99     Chapter 26: Share of Customer  101     Chapter 27: Return on CustomerSM  105     Chapter 28: New Customer Gains  109     Chapter 29: Customer Acquisition Costs  113     Chapter 30: Cost Per Lead  117     Chapter 31: Retention Rate  121     Chapter 32: Churn Rate  125          Chapter 33: Consumer Franchise  129     Chapter 34: Customer Equity and Customer Lifetime Value  133     Chapter 35: Customer Brand Value  137     Chapter 36: Customer Losses  139     Part 5: Product\/Offering Metrics  143     Chapter 37: Usage  145     Chapter 38: New Product Purchase Rate  147     Chapter 39: Marketing Cost Per Unit  151     Part 6: Price Matrics  153     Chapter 40: Price  155     Chapter 41: Mark-Up Pricing  159     Chapter 42: Target Return Pricing  163     Chapter 43: Sales Price Variance  165     Chapter 44: Markdown Goods Percentage  169     Chapter 45: Profit Impact  171     Part 7: Advertising\/Promotion Metrics  175     Chapter 46: Share of Voice  177     Chapter 47: Recall  179     Chapter 48: Recognition  183     Chapter 49: Reach  185     Chapter 50: Frequency  187     Chapter 51: Gross Rating Points  189     Chapter 52: Cost Per Gross Rating Point  193     Chapter 53: Response Rate  195     Chapter 54: Conversion Rate  199     Chapter 55: Advertising-To-Sales Ratio  201     Chapter 56: Promotion Profit  203     Part 8: Direct Marketing Metrics  207     Chapter 57: Direct Marketing Revenue Goals  209     Chapter 58: Direct Marketing Profit Goals  213     Chapter 59: Direct Marketing Gross Profit  215     Chapter 60: Direct Marketing Net Profit  217     Chapter 61: Direct Marketing Return On Investment  219     Part 9: Digital\/Social Metrics  221     Chapter 62: Gross Page Impressions (Or Gross Page Requests)  223     Chapter 63: Word of Mouth  225     Chapter 64: Total Clicks  1          Chapter 65: Click Through Rate  229     Chapter 66: Cost Per Click  231     Chapter 67: Cost Per Action  235     Chapter 68: Pay Per Lead  237     Chapter 69: Activity Ratio for Social Media  239     Chapter 70: Deductive Social Media Return on Investment  241     Chapter 71: Resolution Time  243     Chapter 72: Social Media Profitability  245     Chapter 73: Bounce Rate  247     Chapter 74: Return On Advertising Spend  249     Part 10: Place\/Distribution Metrics  251     Chapter 75: Cost Per Sales Dollar  253     Chapter 76: Transactions Per Customer  255     Chapter 77: Transactions Per Hour  257     Chapter 78: Average Transaction Size  259     Chapter 79: Avergage Items Per Transaction  261     Chapter 80: Hourly Customer Traffic  265     Chapter 81: Returns to Net Sales  267     Chapter 82: Inventory Turnover  269     Chapter 83: Percent Inventory Carrying Costs  271     Chapter 84: Gross Margin Return on Inventory Investment  273     Chapter 85: Sales Per Square Foot  277     Chapter 86: Sales\/Profits Per Employee  279     Chapter 87: Retail Close Ratio  281     Chapter 88: Retail Margin Percentage  285     Chapter 89: Percent Utilization of Discounts  287     Chapter 90: Shrinkage to Net Sales  289     Part 11: Sales Metrics     Chapter 91: Net Sales Contribution  297     Chapter 92: Absolute Index  299     Chapter 93: Relative Index  303     Chapter 94: Percent of Sales  305     Chapter 95: Independent Sales Representative Analysis  309     Chapter 96: Turnover Rate  311     Chapter 97: Recruiting  315     Chapter 98: Breakdown Approach  317     Chapter 99: Workload Approach  321     Chapter 100: Sales Performance Quotas  327     Chapter 101: Average Sales Per Call  335     Chapter 102: Close Process and Close Ratio  337          Chapter 103: Cost Per Call  341     Chapter 104: Break-Even Sales Volume  343     Chapter 105: Sales Productivity  347     Chapter 106: Four Factor Model  351     Chapter 107: Sales Variance Analysis  355     Chapter 108: Sales Volume Variance  361     Chapter 109: Sales Enablement  365     Chapter 110: Net Promoter ScoreR  367     Index","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48885907849559,"sku":"9781501515767","price":29.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501515767.jpg?v=1722538121"},{"product_id":"mass-customisation-in-sports-an-insight-to-the-sneaker-market-9781536123845","title":"Mass Customisation in Sports: An Insight to the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Nova Science Publishers Inc","offers":[{"title":"Default Title","offer_id":48886069494103,"sku":"9781536123845","price":148.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781536123845.jpg?v=1722538707"},{"product_id":"assemblage-the-art-and-science-of-brand-transformation-9781646871254","title":"Assemblage: The Art and Science of Brand","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … \u003c\/b\u003e\u003cb\u003eA fascinating—and surprisingly fun—wide-angle look at advertising.\u003c\/b\u003e” \u003cb\u003e— \u003c\/b\u003e\u003cb\u003eKirkus Reviews (starred review)\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBrands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eAssemblage\u003c\/i\u003e guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eAssemblage\u003c\/i\u003e will show you\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Why perception is the truth and how to shape people’s perceptions\u003c\/li\u003e\n\u003cli\u003e Why we relate to antiheroes, villains, and saviors\u003c\/li\u003e\n\u003cli\u003e How brands can reassure consumers about their past, present, and future\u003c\/li\u003e\n\u003cli\u003e How to leverage data and insights to deliver a personalized, human-centric consumer experience\u003c\/li\u003e\n\u003cli\u003e How brands can make a positive impact on people, society, and the economy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eAssemblage\u003c\/i\u003e is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003eblends academic research with practical insights that marketers can immediately put to good use. It’s a clear, concise, and actionable book.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NIR EYAL, Author of \u003ci\u003eHooked \u003c\/i\u003eand \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“Want to create a transformative brand? \u003ci\u003eAssemblage \u003c\/i\u003eshows you how, illustrating how brands can do good for both consumers and society.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—JONAH BERGER, Wharton Professor and Bestselling Author of \u003ci\u003eContagious \u003c\/i\u003eand \u003ci\u003eThe Catalyst\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“As Jeremy Bullmore famously said, ‘People build brands the way birds build nests—from the scraps and straws they find lying around.’ Using the model of assemblage, the art of blending fine cognacs, Emmanuel Probst provides us with a much more helpful and versatile mental model for the way brands are built in practice. It is also an approach which rings true with what we are increasingly learning about human perception and behavior.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—RORY SUTHERLAND, Vice Chairman at Ogilvy UK\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“The only way to find brand success and growth is to reframe perceptions and decisions. Probst provides routes to doing just that. A real contribution.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—DAVID AAKER, Vice Chairman at Prophet, Brand Strategist, and Author of \u003ci\u003eBuilding Strong Brands\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage\u003c\/i\u003e offers a holistic understanding of brands and perceptions—it is a must-read.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—MARTIN LINDSTROM, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author of \u003ci\u003eBuyology \u003c\/i\u003eand \u003ci\u003eThe Ministry of Common Sense\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003eis the book I have been waiting for. Its standpoint on the marketing industry is disruptive. Its learnings are pragmatic.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—SCOTT MCDONALD, President and CEO of the Advertising Research Foundation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003eshows the transformation power of brands for both consumers and society. It’s simply a must-read.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NEIL HOYNE, Chief Measurement Strategist at Google, Senior Fellow at Wharton, and Author of \u003ci\u003eConverted\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“Marketers and brands now have the opportunity to make a positive contribution to consumers and society. \u003ci\u003eAssemblage \u003c\/i\u003eis your ultimate guide for this new brand era.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—JEFF ROSENBLUM, Founding Partner at Questus and Author of \u003ci\u003eFriction \u003c\/i\u003eand \u003ci\u003eExponential\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“In an age of cynicism, where brands struggle to build trust and connection, Emmanuel Probst provides a roadmap. If you want to transform your brand so that it might transform consumers and society, you must read \u003ci\u003eAssemblage\u003c\/i\u003e.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—LAURA GASSNER OTTING, \u003ci\u003eWashington Post\u003c\/i\u003e Bestselling Author of \u003ci\u003eLimitless\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003euses psychology, art, culture, and real-life examples to examine how brands can approach marketing to make a powerful and positive impact on the world. I highly recommend it for marketing professionals and consumers alike.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—SHONALI BURKE, Chief Marketing Officer at Arena Stage\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":48887438967127,"sku":"9781646871254","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781646871254.jpg?v=1722544557"},{"product_id":"fundamentals-of-public-relations-and-marketing-communications-in-canada-9781772120448","title":"Fundamentals of Public Relations and Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExperts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their applicationand generously supplemented with examples and case studiesthe book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.Sponsor: Hill + Knowlton Strategies","brand":"University of Alberta Press","offers":[{"title":"Default Title","offer_id":48887602217303,"sku":"9781772120448","price":43.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781772120448.jpg?v=1722545343"},{"product_id":"audacity-to-spy-how-government-business-hackers-rob-us-of-privacy-9781935504795","title":"Audacity to Spy: How Government, Business \u0026","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEver get the feeling you are being watched? The thieves that steal identities are using cutting-edge, high-tech tools that can take one fact from a social media site, another from an online travel survey, a third from a purchase made via the internet and even access highly confidential medical records. Little by little they piece together your buying habits, your religious and school affiliations, the names of your family and pets, your political views, your driving habits, the places you have vacationed, and much, much more. This is not science fiction and this is not the future, this is what is happening to each and every one of us now - today. And although the vast majority of adults say they are concerned about providing personal information online, nearly 1\/3 say they have never used a privacy setting on their computer, never inquired about the charities to whom they donate their money, never worried about someone accessing their medical information and never thought twice about giving a financial institution their social security number over the internet. The Audacity to Spy, written by an attorney with an interest in privacy laws and legislation and her grandmother who is an experienced Information Analyst, reveals the ways in which your identity and personal data have been stolen by various sources. Yes, you should be concerned about the NSA and other government agencies having your phone logs and emails; but you should worry more about the insidious data brokers that are collecting information about you every time you log on to your laptop, use your cell phone, access an app, or use your GPS. Companies are collecting a variety of data about you, combining it with location information, and using it to both personalise their own services and to sell to other advertisers for behavioural marketing. Law enforcement agencies are tracking your car and insurance companies are installing devices to monitor your driving. Clerks are making copies of your credit cards. And if that wasn''t enough, the FBI has reported that hackers have been discovered embedding malicious software in two million computers, opening a virtual door for criminals to rifle through users'' valuable personal and financial information. More than warning you about the ways your data can be stolen, at the end of each chapter are suggestions for limiting the amount of personal data that is available to be seized and divulged. Can you completely cut off the flow of information about yourself? The answer is no, not completely - there is already too much data out there and increasingly sophisticated ways to obtain bits and pieces. But knowing how it is collected, and by whom, gives you the power to control sensitive information and determine how much of your life you wish to expose to those more than willing to exploit it.","brand":"Technics Publications LLC","offers":[{"title":"Default Title","offer_id":48888776819031,"sku":"9781935504795","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"the-art-of-going-global-a-practical-guide-to-a-firms-international-growth-9783030210465","title":"The Art of Going Global: A Practical Guide to a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, \u003ci\u003eThe Art of Going Global\u003c\/i\u003e will help to improve your decision-making capabilities in relation to a range of challenges, including:\u003c\/p\u003e\u003cp\u003e·           Selecting foreign markets \u003c\/p\u003e\u003cp\u003e·           Adapting your business model\u003c\/p\u003e·           Navigating uncertain global markets\u003cp\u003e\u003c\/p\u003e\u003cp\u003e·           Managing across cultures\u003c\/p\u003e\u003cp\u003e·           Choosing between entry mode options\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Is Your Business Reaching its Full Potential in Global Markets?.- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement.- 3. How to Enter a Foreign Market.- 4. Implementing Internationalization Strategy: People's Issue.\u003c\/p\u003e","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":48889011274071,"sku":"9783030210465","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030210465.jpg?v=1722552255"},{"product_id":"chinese-electric-vehicle-trailblazers-navigating-the-future-of-car-manufacturing-9783031251443","title":"Chinese Electric Vehicle Trailblazers: Navigating","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFrom business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.\u003c\/p\u003e\u003cp\u003eChinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Chinese EV Players: From followers to trailblazers.- 2. The history of the Chinese EV industry.- 3. An overview of the EV stakeholders in China.- 4. Electrification – Routes to the future.- 5. Smartification – the holy grail of EV.- 6   Chinese route to market.- 7. Avoiding the innovation curse.- 8. On the march to Globalia.- 9. Roadblocks to success10. What the future has in store","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":48889016320343,"sku":"9783031251443","price":26.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783031251443.jpg?v=1722552279"},{"product_id":"the-roots-and-uses-of-marketing-knowledge-a-critical-inquiry-into-the-theory-and-practice-of-marketing-9783110631142","title":"The Roots and Uses of Marketing Knowledge: A","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMarketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author\u003cstrong\u003e\u003c\/strong\u003e engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. \u003c\/p\u003e \u003cp\u003eThe ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. \u003c\/p\u003e \u003cp\u003eIn its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory\/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. \u003c\/p\u003e \u003cp\u003eThe history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners. \u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48889045221719,"sku":"9783110631142","price":61.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783110631142.jpg?v=1722552422"},{"product_id":"brand-fusion-purpose-driven-brand-strategy-9783110718348","title":"Brand Fusion: Purpose-driven brand strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFinalist in the Business: Marketing \u0026amp; Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBrand Fusion: Purpose-driven brand strategy\u003c\/em\u003e presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. \u003c\/p\u003e \u003cp\u003eIt fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. \u003cem\u003eBrand Fusion: Purpose-driven brand strategy\u003c\/em\u003e is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Chapter 1 Overview \u003c\/p\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cp\u003e \u003cstrong\u003eSection 2 The Foundations of Theory and Practice\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003e Chapter 2 Developing brand strategy: roots, resources and relationships \u003c\/p\u003e \u003cp\u003e Chapter 3 Managing meaning: social dominant logic \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eSection 3 The Development of Strategy\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003e Chapter 4 Managing the alignment of strategy: purpose, proposition and positioning \u003c\/p\u003e \u003cp\u003e Chapter 5 Managing customer-company fusion: customer experience management \u003c\/p\u003e \u003cp\u003e Chapter 6 Managing strategic segementation: customer insights from data \u003c\/p\u003e \u003cp\u003e Chapter 7 Managing the customer journey: strategic service approaches to the consumption experience \u003c\/p\u003e \u003cp\u003e Chapter 8 Managing the conversation: integrated marketing communications \u003c\/p\u003e \u003cp\u003e Chapter 9 Managing brand equity: tangbile results from intangible assets \u003c\/p\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cp\u003e \u003cstrong\u003eSection 4 The Application of Purpose and Practice\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003e Chapter 10 Legal \u0026amp; Genereal: inclusive capitalism - change, sustainability and purpose \u003c\/p\u003e \u003cp\u003e Chapter 11 Inspired Villlages: purpose, values and alignment \u003c\/p\u003e \u003cp\u003e Chapter 12 Small is beautiful: big ambitions for SMEs \u003c\/p\u003e \u003cp\u003e Chapter 13 Festival of Thrift: sustainability through brand community \u003c\/p\u003e \u003cp\u003e Chapter 14 Headspace: immersive digital meditation and mindfulness \u003c\/p\u003e \u003cp\u003e Chapter 15: Freedome: building franchise equity \u003c\/p\u003e \u003cp\u003e Chapter 16 University of Cumbria: brand anchor, pledge and persona \u003c\/p\u003e \u003cp\u003e Chapter 17 Dell Technologies: person to person in B2B \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48889048432983,"sku":"9783110718348","price":36.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783110718348.jpg?v=1722552438"},{"product_id":"trend-management-how-to-effectively-use-trend-knowledge-in-your-company-9783662647059","title":"Trend Management: How to Effectively Use","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1. About trends in general.- Chapter 2. Excursus: Dealing with fuzzy information.- Chapter 3. Trend analysis in companies.- Chapter 4. Trend research: Collecting trend information.- Chapter 5. Trend analysis: Understanding effects.- Chapter 6. Excursus: Thinking traps in trend analysis.- Chapter 7. Trend study: in-depth analysis of a trend.- Chapter 8. Trend radar: overview of relevant trends.- Chapter 9. Trend management as a corporate function.- Chapter 10. A word in closing\u003cbr\u003e","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":48889200410967,"sku":"9783662647059","price":28.49,"currency_code":"GBP","in_stock":true}]},{"product_id":"marketing-researching-9788174463531","title":"Marketing Researching","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Excel Books","offers":[{"title":"Default Title","offer_id":48889612861783,"sku":"9788174463531","price":16.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9788174463531.jpg?v=1722555137"},{"product_id":"philosophy-of-science-an-introduction-for-future-knowledge-workers-9788759332283","title":"Philosophy of Science: An Introduction for Future","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Samfundslitteratur","offers":[{"title":"Default Title","offer_id":48889818775895,"sku":"9788759332283","price":37.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9788759332283.jpg?v=1722556040"},{"product_id":"spiritugraphics-the-influence-of-faith-on-consumption-and-why-it-matters-to-your-brand-9781637630914","title":"Spiritugraphics: The Influence of Faith on","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Forefront Books","offers":[{"title":"Default Title","offer_id":49084230467927,"sku":"9781637630914","price":17.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781637630914.jpg?v=1725551470"},{"product_id":"tourism-marketing-in-east-and-southeast-asia-9781800622142","title":"Tourism Marketing in East and Southeast Asia","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDespite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam.\u003cbr\u003e\u003cbr\u003eIt offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book:\u003cbr\u003e\u003cbr\u003e       Provides case studies developed by tourism researchers who are experts in their researched context countries;\u003cbr\u003e       Focuses on several countries at different stage of development;\u003cbr\u003e      Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment.\u003cbr\u003e\u003cbr\u003eThe book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.\u003c\/p\u003e","brand":"CABI Publishing","offers":[{"title":"Default Title","offer_id":49084427272535,"sku":"9781800622142","price":88.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781800622142.jpg?v=1725552129"},{"product_id":"design-thinking-for-strategy-innovating-towards-competitive-advantage-9783030258771","title":"Design Thinking for Strategy: Innovating Towards","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.\u003c\/p\u003e\u003cp\u003eIt guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.\u003c\/p\u003e\u003cp\u003e Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":49084748693847,"sku":"9783030258771","price":44.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"remembering-to-forget-holocaust-memory-through-the-cameras-eye-9780226817507","title":"Remembering to Forget Holocaust Memory Through","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.","brand":"The University of Chicago Press","offers":[{"title":"Default Title","offer_id":49400126996823,"sku":"9780226817507","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780226817507.jpg?v=1730469814"},{"product_id":"workers-and-labour-in-a-globalised-capitalism-9780230303171","title":"Workers and Labour in a Globalised Capitalism","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMaurizio Atzeni is Marie Curie Research Fellow and Lecturer in Labour and Industrial Relations at Loughborough University, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: Neo-liberal Globalisation and Interdisciplinary Perspectives on Labour and Collective Action PART I: THEORETICAL ISSUES -EXPLAINING THE CENTRALITY OF LABOUR WITHIN CAPITALISM 1.Marx and Marxist Views on Work and the Capitalist Labour Process; David Spencer 2. Theorising the Working Class in Twenty-First Century Global Capitalism; Beverly Silver 3. Who is the Working Class? Wage Earners and Other Labourers; Marcel Van der Linden 4. The Reproduction of Labour Power in the Global Economy and the Unfinished Feminist Revolution; Silvia Federici PART II: CLASSICAL ISSUES EXPLAINING WORKERS' RESISTANCE AND ORGANISATION 5. The Role of Trade Unions in Building Resistance: Theoretical, Historical and Comparative Perspectives; Ralph Darlington 6. Workers Organising Workers: Grass-roots Struggle as the Past and Future of Trade Union Renewal; Sheila Cohen 7. The Workers' Control Alternative; Maurizio Atzeni PART III: CONTEMPORARY ISSUES WORKERS' ORGANISAING IN THE GLOBAL WORLD 8. Informal Labour, Factory Labour or the End of Labour? Anthropological Reflections on Labour Value; Massimiliano Mollona 9. New Forms of Labour Conflict: A Transnational Overview; Gregor Gall 10. Labour Migration and Emergent Class Conflict: Corporate Neo-liberalism, Worker Mobility, and Labour Resistance in the US; Immanuel Ness.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49400177983831,"sku":"9780230303171","price":60.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780230303171.jpg?v=1730469975"},{"product_id":"george-gallup-in-hollywood-9780231121330","title":"George Gallup in Hollywood","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGeorge Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA well-detailed account of this obscure chapter in cinema history... Recommended. Library Journal A fascinating and exciting book. -- Frank Louis Rusciano Public Opinion Quarterly An extremely valuable portrait of the shifting field in which Hollywood operated in the 1940s and an excellent study of t he ambivalent relationship between... moviemaking and marketing. -- Sarah E. Igo Business History Review Ohmer's book is a major achievement, and it will be a significant reference. -- Anne Morey Film Quarterly An innovative and fascinating study about the construction of discourse, power and control in the field of mass culture. -- Nolwenn Mingant Cercles\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations Acknowledgments 1. What Do Audiences Want? 2. Guesswork Eliminated 3. The Laws That Determine Interest 4. America Speaks 5. Piggybacking on the Past 6. Singles and Doubles 7. Boy Meets Facts at RKO 8. David O. Selznick Presents: Audience Research and the Independent Producer 9. Gallup Meets Goofy: Audience Research and the Walt Disney Studio 10. Like, Dislike, Like Very Much Abbreviations Used and Collections Consulted Notes Index","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49400205738327,"sku":"9780231121330","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231121330.jpg?v=1730470057"},{"product_id":"flock-and-flow-9780253347596","title":"Flock and Flow","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDeploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. It is intended for those trying to keep up with marketplace changes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe author attempts to clarify the strategies and goals corporations should employ to market their products using the latest trends. Examples from diverse industries and numerous photos enhance this volume. . . . Recommended.\u003c\/p\u003e * Choice *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eContents\u003cbr\u003eIntroduction: More Like Marshall\u003cbr\u003ePart 1. Consumers in a Dynamic Marketplace\u003cbr\u003e1. In the Flock and Flow\u003cbr\u003e2. Flock and Flow: Early Systems\u003cbr\u003ePart 2. Flock and Flow: The Micro Model\u003cbr\u003e3. Flows\u003cbr\u003e4. Flocks\u003cbr\u003ePart 3. Flock and Flow: The Macro Model\u003cbr\u003e5. The Brand\u003cbr\u003e6. The Consumer\u003cbr\u003e7. The Corporation\u003cbr\u003ePart 4. Flock and Flow: How to Build a System\u003cbr\u003e8. Seventeen Steps in the Flock and Flow System\u003cbr\u003e9. Six Marketing Strategies\u003c\/p\u003e\u003cp\u003eAppendix: Where This Book Sits on the Management\/Marketing Map\u003cbr\u003eNotes\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":49400679235927,"sku":"9780253347596","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780253347596.jpg?v=1730471275"},{"product_id":"marketing-research-9780415449120","title":"Marketing Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdisciplineâand industryâof marketing research has flourished. This new four-volume collection in the Routledge Major Works series, Critical Perspectives on Business and Management, meets the need for an authoritative, up-to-date, and comprehensive reference work synthesizing its voluminous literature. Indeed, the sheer scale of the growth in related research outputâand the breadth of the fieldâmakes this collection especially timely and welcome. \u003cem\u003eMarketing Research\u003c\/em\u003e provides the most comprehensive collection of classic and contemporary contributions on the subject to date. It facilitates ready access to the most influential and important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it.\u003c\/p\u003e\u003cp\u003eDrawing on expertise garnered in both the academy and in practice, \u003cem\u003eMarketing Research\u003c\/em\u003e has been co-edited by David Birks, a leading scholar in the field (and co-author of the Europeâs most successful marketing research textbook, now in its third edition), and Tim Macer, an international marketing research consultant and commentator. The collection is fully indexed and has a comprehensive introduction, newly written by the editors, which places the material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and studentsâas well as practitioners in the fieldâas a vital one-stop research resource.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49402120569175,"sku":"9780415449120","price":760.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415449120.jpg?v=1730479455"},{"product_id":"the-art-and-science-of-interpreting-market-research-evidence-9780470844243","title":"The Art and Science of Interpreting Market","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“This splendid book…a valuable guide…Defiantly for everyone who wants to make best use of mass information that surrounds us.”(Research Magazine, May 2004)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e 1. 'New' market research.\u003cbr\u003e \u003cbr\u003e 2. Not a science, but a scientific approach.\u003cbr\u003e \u003cbr\u003e 3. Data-rich intuitive analysis.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e 4. Analysing the right problem.\u003cbr\u003e \u003cbr\u003e 5. Understanding the big information picture.\u003cbr\u003e \u003cbr\u003e 6. Compensating for imperfect data.\u003cbr\u003e \u003cbr\u003e 7. Developing the analysis strategy.\u003cbr\u003e \u003cbr\u003e 8. Organizing the qualitative data.\u003cbr\u003e \u003cbr\u003e 9. Organizing the quantitative data.\u003cbr\u003e \u003cbr\u003e 10. Establishing the interpretation boundary.\u003cbr\u003e \u003cbr\u003e 11. Applying the knowledge filters.\u003cbr\u003e \u003cbr\u003e 12. Reframing the data.\u003cbr\u003e \u003cbr\u003e 13. Integrating the evidence and presenting research as a narrative.\u003cbr\u003e \u003cbr\u003e 14. Facilitating informed decision-making.\u003cbr\u003e \u003cbr\u003e 15. Developing holistic data analysis.\u003cbr\u003e \u003cbr\u003e 16. Guide to the supporting training module.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Glossary of holistic analysis terms.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402435961175,"sku":"9780470844243","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470844243.jpg?v=1730480389"},{"product_id":"consumer-behaviour-9780470994658","title":"Consumer Behaviour","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConsumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Authors xi\u003c\/p\u003e \u003cp\u003ePreface to the Second Edition xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xvi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Individual Aspects of Consumer Behaviour 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Consumer Motives and Values 3\u003c\/p\u003e \u003cp\u003eChapter 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45\u003c\/p\u003e \u003cp\u003eChapter 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89\u003c\/p\u003e \u003cp\u003eChapter 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 125\u003c\/p\u003e \u003cp\u003eChapter 5 Consumer Demographics 154\u003c\/p\u003e \u003cp\u003eChapter 6 Consumer Psychographics 190\u003c\/p\u003e \u003cp\u003eArticle D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Social and Group Aspects of Consumer Behaviour 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Social Group, Tribal and Household Buying Influences 241\u003c\/p\u003e \u003cp\u003eChapter 8 Culture and Subculture 284\u003c\/p\u003e \u003cp\u003eArticle S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144 320\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Integrated Approaches To Consumer Behaviour 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 New Product Buying 339\u003c\/p\u003e \u003cp\u003eChapter 10 Repeat, Loyal and Relational Buying 369\u003c\/p\u003e \u003cp\u003eChapter 11 Data-Based Consumer Behaviour 404\u003c\/p\u003e \u003cp\u003eChapter 12 Consumer Misbehaviour 435\u003c\/p\u003e \u003cp\u003eChapter 13 Organizational Buying Behaviour 458\u003c\/p\u003e \u003cp\u003eArticle P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology \u0026amp; Marketing, Vol 24(10): 829–847 481\u003c\/p\u003e \u003cp\u003eGlossary 495\u003c\/p\u003e \u003cp\u003eReferences 513\u003c\/p\u003e \u003cp\u003eIndex 547\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402474561879,"sku":"9780470994658","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470994658.jpg?v=1730480516"}],"url":"https:\/\/bookcurl.com\/collections\/market-research.oembed?page=7","provider":"Book Curl","version":"1.0","type":"link"}