{"title":"Market research Books","description":"","products":[{"product_id":"product-analytics-9780135258521","title":"Product Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJoanne Rodrigues\u003c\/strong\u003e is an experienced data scientist with master's degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003ePart I: Qualitative Methodology\u003c\/li\u003e\n\u003cli\u003eChapter 1: Data in Action: A Model of a Dinner Party\u003c\/li\u003e\n\u003cli\u003eChapter 2: Building a Theory of the Universe–The Social Universe\u003c\/li\u003e\n\u003cli\u003eChapter 3: The Coveted Goal Post: How to Change User Behavior\u003c\/li\u003e\n\u003cli\u003ePart II: Basic Statistical Methods\u003c\/li\u003e\n\u003cli\u003eChapter 4: Distributions in User Analytics\u003c\/li\u003e\n\u003cli\u003eChapter 5: Retained? Metric Creation and Interpretation\u003c\/li\u003e\n\u003cli\u003eChapter 6: Why Are My Users Leaving? The Ins and Outs of A\/B Testing\u003c\/li\u003e\n\u003cli\u003ePart III: Predictive Methods\u003c\/li\u003e\n\u003cli\u003eChapter 7: Modeling the User Space: k-Means and PCA\u003c\/li\u003e\n\u003cli\u003eChapter 8: Predicting User Behavior: Regression, Decision Trees, and Support Vector Machines\u003c\/li\u003e\n\u003cli\u003eChapter 9: Forecasting Population Changes in Product: Demographic Projections\u003c\/li\u003e\n\u003cli\u003ePart IV: Causal Inference Methods\u003c\/li\u003e\n\u003cli\u003eChapter 10: In Pursuit of the Experiment: Natural Experiments and the Difference-in-Difference Design\u003c\/li\u003e\n\u003cli\u003eChapter 11: In Pursuit of the Experiment Continued: Regression Discontinuity, Time Series Modelling, and Interrupted Time Series Approaches\u003c\/li\u003e\n\u003cli\u003eChapter 12: Developing Heuristics in Practice: Statistical Matching and Hill’s Causality Conditions\u003c\/li\u003e\n\u003cli\u003eChapter 13: Uplift Modeling\u003c\/li\u003e\n\u003cli\u003ePart V: Basic, Predictive, and Causal Inference Methods in R\u003c\/li\u003e\n\u003cli\u003eChapter 14: Metrics in R\u003c\/li\u003e\n\u003cli\u003eChapter 15: A\/B Testing, Predictive Modeling, and Population Projection in R\u003c\/li\u003e\n\u003cli\u003eChapter 16: Regression Discontinuity, Matching, and Uplift in R\u003c\/li\u003e\n\u003cli\u003eConclusion\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":48732340289879,"sku":"9780135258521","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780135258521.jpg?v=1719996479"},{"product_id":"a-dictionary-of-marketing-9780198736424","title":"A Dictionary of Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ea very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eINTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732773679447,"sku":"9780198736424","price":14.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198736424.jpg?v=1719998338"},{"product_id":"marketing-9780198827337","title":"Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eVery Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company''s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation''s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer''s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1: The nature of marketing 2: Market research 3: Marketing segmentation, targeting and positioning, and the role of branding 4: Customer and buyer behaviour and the value proposition 5: Marketing promotions (communications) and social media 6: Price and managing channels 7: Product, new product development and service marketing 8: The changing nature of marketing Final reading Index","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732799467863,"sku":"9780198827337","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198827337.jpg?v=1719998449"},{"product_id":"marketing-research-tools-and-techniques-9780199655090","title":"Marketing Research Tools and Techniques","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBuilding on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART 1 RESEARCH PREPARATION; PART 2 DATA COLLECTION; PART 3 ANALYSIS AND COMMUNICATION; PART 4 MARKETING RESEARCH CONTEXTS","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732876505431,"sku":"9780199655090","price":60.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199655090.jpg?v=1719998776"},{"product_id":"101-habits-of-an-effective-complainer-9780993070440","title":"101 Habits of an Effective Complainer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSometimes complaining can be hard. You may need some confidence, it can take time or you just don't know where to start. Although written in a light-hearted style this book packs a punch and will help get you in the perfect frame of mind for complaining effectively.   101 Habits of an Effective Complainer has been designed to improve the way you look at and make complaints. Each page gives you a complaining habit to consider and an example of how and why it empowers you to become more effective in getting the results you want.   The foreword from the financial journalist, Paul Lewis, shows how anyone can benefit from this book! Read it cover to cover or dip into it when you need to find some inspiration from its clear examples and entertaining images.","brand":"The Complaining Cow","offers":[{"title":"Default Title","offer_id":48737953186135,"sku":"9780993070440","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780993070440.jpg?v=1723811624"},{"product_id":"marketing-research-9781352001112","title":"Marketing Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, \u003ci\u003eMarketing Research \u003c\/i\u003edetails the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support \u003ci\u003eThe Market Research Society's Diploma Module: The Principles of Market \u0026amp; Social Research\u003c\/i\u003e.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such a\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book provides a practical but yet easy to understand approach to market research. Enriched with contemporary case studies, a must-have for research students seeking an easy to understand and practical text. * Shelton Giwa, De Montfort University, UK *\u003cbr\u003eAn excellent and up-to-date book for up-to-date learners of market research. * Wei Shao, Griffith University, Australia *\u003cbr\u003eReading this marketing research book centred around customer insight is a joyous experience. With the inclusion of new material on cutting-edge areas such as big data analytics and social media listening, this edition provides a fascinating demonstration of the need to integrate traditional marketing research approaches with user-generated content. * Tamer Elsharnouby, Qatar University, Qatar *\u003cbr\u003eThe textbook has clear and refreshingly brief explanations of marketing research concepts. In addition, there are many useful real-world examples helping students understand how research concepts could be applied. * Yi-Chun Ou, Leeds University, UK *\u003cbr\u003eThis book is very well laid out and it is up to date with practical examples throughout to help students better understand the methods and concepts, particularly with respect to collecting qualitative and quantitative data as well as designing questionnaires. * Naser Pourazad, Flinders University, Australia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: The role of marketing research and customer information in decision making  Chapter 2: The marketing research process  Chapter 3: Secondary data, customer databases and big data analytics  Chapter 4: Collecting observation data and social media listening  Chapter 5: Collecting qualitative data  Chapter 6: Collecting quantitative data  Chapter 7: Designing questionnaires  Chapter 8: Sampling methods  Chapter 9: Analysing qualitative data  Chapter 10: Analysing quantitative data  Chapter 11: Presenting the research results  Marketing research in action: case histories.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738626404695,"sku":"9781352001112","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781352001112.jpg?v=1720049700"},{"product_id":"statistics-for-marketing-and-consumer-research-9781412911221","title":"Statistics for Marketing and Consumer Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBalancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eThe book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)\u003c\/p\u003e  \u003cp\u003e- 136 multiple choice questions for tests\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eThis is augmented by in-depth discussion of topics including:\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e- Sampling\u003c\/p\u003e  \u003cp\u003e- Data management and statistical packages\u003c\/p\u003e  \u003cp\u003e- Hypothesis testing\u003c\/p\u003e  \u003cp\u003e- Cluster analysis\u003c\/p\u003e  \u003cp\u003e- Structural equation modelling\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART ONE: COLLECTING, PREPARING AND CHECKING THE DATA Measurement, Errors and Data for Consumer Research Secondary Consumer Data Primary Data Collection Data Preparation and Descriptive Statistics PART TWO: SAMPLING, PROBABILITY AND INFERENCE Sampling Hypothesis Testing Analysis of Variance PART THREE: RELATIONSHIPS AMONG VARIABLES Correlation and Regression Association, Log-linear Analysis and Canonical Correlation Analysis Factor Analysis and Principal Component Analysis PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES Discriminant Analysis Cluster Analysis Multidimensional Scaling Correspondence Analysis PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS Structural Equation Models Discrete Choice Models The End (and Beyond)","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48739109011799,"sku":"9781412911221","price":54.14,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781412911221.jpg?v=1791470869"},{"product_id":"database-marketing-9781441903327","title":"Database Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today''s organizations have the                            capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of                            collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and                            techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database                            marketing.\u003c\/p\u003e \u003cp\u003eThis is\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eFrom the reviews:  \u003c\/p\u003e\u003cp\u003e\"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics.\" (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)\u003c\/p\u003e \u003cp\u003e\"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years.\" (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)\u003c\/p\u003e \u003cp\u003e\"The title tells a lot about the book's approach—-though the cover reads, \"database,\" the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization.\" (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)\u003c\/p\u003e \u003cp\u003e\"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.\" (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.- Why Database Marketing.- Organized for Database Marketing.- Customer Privacy in a CRM Environment.- LTV Fundamentals.- LTV Advanced Issues.- LTV Applications.- Sources of Data.- Test Design and Analysis.- The Predictive Modeling Process.- Foundations of Statistical Modeling.- RFM Analysis.- Market Basket Analysis.- Collaborative Filtering.- Discrete Dependent Variable and Duration Models.- Cluster Analysis.- Decision Trees.- Neural Networks.- Machine Learning.- Acquiring Customers.- Cross-Selling and Up-Selling.- Frequency Reward Programs.- Customer Tier Programs.- Churn Management.- Multi-Channel Customer Management.- Acquisition and Retention Management.- Communications Design.- Multi-Contact Customer Management.- Pricing.- Glossary of Database Marketing Terms.- Index.","brand":"Springer-Verlag New York Inc.","offers":[{"title":"Default Title","offer_id":48739209216343,"sku":"9781441903327","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781441903327.jpg?v=1720051497"},{"product_id":"market-research-in-a-week-9781473608023","title":"Market Research In A Week","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMarket Research just got easier\u003c\/b\u003e\u003cbr\u003eEvery day in business we make decisions. To reduce the risk associated with making these decisions, it''s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? \u003cbr\u003e\u003cbr\u003eThis book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e: Sunday - Market Research defined and project design\u003c\/li\u003e\n\u003cli\u003e: Monday - The Research Brief and the Research Proposal\u003c\/li\u003e\n\u003cli\u003e: Tuesday - Qualitative Research\u003c\/li\u003e\n\u003cli\u003e: Wednesday - Quantitative Research\u003c\/li\u003e\n\u003cli\u003e: Thursday - Questionnaire Design\u003c\/li\u003e\n\u003cli\u003e: Friday - Research Analysis\u003c\/li\u003e\n\u003cli\u003e: Saturday - Report Writing and Presentation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":48739503604055,"sku":"9781473608023","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473608023.jpg?v=1720052421"},{"product_id":"million-dollar-weekend-the-surprisingly-simple-way-to-launch-a-7-figure-business-in-48-hours-9781529146189","title":"Million Dollar Weekend: The Surprisingly Simple","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e'A lively read that provides a practical step-by-step guide to founding a business.' \u003ci\u003eThe Financial Times \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIt's time to leapfrog the only hurdle between you and a million-dollar company.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMore people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.\u003cbr\u003e\u003cbr\u003eMILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the \"ask muscle\", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.\u003cbr\u003e\u003cbr\u003eAnd the best part? You can kickstart this process in a weekend.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA lively read that provides a practical step-by-step guide to founding a business and quickly finding product-market fit.\u003c\/b\u003e * The Financial Times *\u003cbr\u003e\u003cb\u003eNoah Kagan changed my life. I created a business because of him. That business went on to sell for tens of millions of dollars. His writing and ideas are easy to follow and incredibly entertaining. \u003ci\u003eMillion Dollar Weekend \u003c\/i\u003eis the real deal.\u003c\/b\u003e * Sam Parr, Cofounder of Hampton, Founder of Hustle, Host of My First Million *\u003cbr\u003e\u003cb\u003eI admire Noah. This guy has put in the hard work for many years and I’ve watched him stay relevant \u0026amp; put up wins time and time again. I continue to cheer for him!\u003c\/b\u003e * Gary Vaynerchuk, CEO of Vaynermedia and Veefriends, five-time New York Times bestselling Author *\u003cbr\u003e\u003cb\u003eEssential reading for the modern entrepreneur. If you're looking for a book that instils confidence and fun into starting a business, this is it. I love how he focuses on overcoming fear, not spending any money, and making it happen all in a weekend.\u003c\/b\u003e * Marie Forleo, New York Times bestselling Author of Everything Is Figureoutable *\u003cbr\u003e\u003cb\u003eNoah is an animal! Absolutely fearless. I've never met anyone faster at going from idea to first sale.\u003c\/b\u003e * Tom Bilyeu, Founder of Quest Nutrition, Host of Impact Theory *","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48740151722327,"sku":"9781529146189","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529146189.jpg?v=1720054001"},{"product_id":"genes-climate-and-consumption-culture-connecting-the-dots-9781787434127","title":"Genes, Climate, and Consumption Culture:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDrawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.\u003cbr\u003e \u003cbr\u003e Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSheth’s interest in how climate influences consumption reaches back to 1955, but it became particularly focused during his research for Coca Cola International, which wanted to know why some countries drink a lot of Coca Cola and others do not. Some countries were drinking Coke at the rate of 64 bottles per capita annually, while others’ consumption was a rate of 400 bottles per capita. Why? He discovered that consumption can be explained by the North-South latitude difference in climate, ranging from the arctic to the temperate to tropical. Part one of his book analyzes the relationship between climate and consumption, specifically the consumption of the basic necessities of life—food, clothing, and shelter. In part two he explores the role climate plays in shaping culture itself. Based on his research, Sheth recommends studying local conditions and either adapting products accordingly or creating new ones that members of the local culture find appealing. -- Annotation ©2017 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  Introduction: Climate and the History of Man  1. We Are What We Eat  2. What to Wear?  3. A Roof Overhead   4. Your time or Mine?   5. Individualism and Collectivism  6. Embrace of Technology and Dominion over Nature  Conclusion","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48741536366935,"sku":"9781787434127","price":40.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"clean-language-interviewing-principles-and-applications-for-researchers-and-practitioners-9781801173315","title":"Clean Language Interviewing: Principles and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eClean Language Interviewing\u003c\/em\u003e is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee. Clean language interviewing aims to improve the ability of academic and applied researchers to minimise the introduction of the interviewer’s own assumptions, to avoid ‘leading’ questions and instead to ask ‘clean’ questions.\u003c\/p\u003e \u003cp\u003eHeather Cairns-Lee, James Lawley and Paul Tosey present a state-of-the-art review of the principles and practice of clean language interviewing to make this rigorous and innovative method accessible. Using real application examples, a global group of contributors analyse the use of clean language interviewing in multiple settings including business, education, and healthcare.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis accessible clearly written edited volume details and explains the principles, methods, and application of clean language interviewing. It offers both a detailed understanding of the method and its applications across a wide range of research settings. Theoretically grounded and practically relevant this book should be essential for all those using interviews in their research and practice.\u003c\/p\u003e -- Mark NK Saunders, Professor of Business Research Methods, University of Birmingham Business School, UK.\u003cbr\u003e\u003cp\u003eBeing able to conduct interviews as effectively as possible is a vital skill in ‘the interview society’. This accessible and ground-breaking book supports practitioners and academics to minimise their assumptions to produce authentic data from interviewees when it is important to do so.\u003c\/p\u003e -- Tawfik Jelassi, Professor of Strategy and Technology Management at IMD, Switzerland.\u003cbr\u003e\u003cp\u003eIf you are a qualitative researcher, or curious about how to conduct interviews in a variety of contexts, you will be intrigued by this book. Starting with an introduction to the epistemological foundations of clean language, each chapter examines how clean language principles can help interviewers gain deep insights into individuals’ experiences. Even if you are an experienced interviewer or researcher, you will find yourself returning to this book to learn more about how clean language can help you approach interviews in a qualitatively distinct way.\u003c\/p\u003e -- Carole Elliott, Professor of Organisation Studies, Sheffield University Management School, UK.\u003cbr\u003e\u003cp\u003eThis book reminds us that the most useful data for a variety of purposes including research, diagnosis or evaluation are, as much as possible, untainted by external categories and schemas. What sociologists call first order perceptions can be accessed through the clean language interviewing approach described here. Interventions or other types of initiatives based on such an approach are more likely to hit the mark since they are informed by valid data and understandings.\u003c\/p\u003e -- Loizos Heracleous Professor of Strategy and Organisation, Warwick Business School, UK.\u003cbr\u003e\u003cp\u003eAsking good questions is an art which we should never take for granted. This thought-provoking book helps us develop our skills by inviting us to understand the experiences of others in their words, without judgment. A must read for any researcher or practitioner.\u003c\/p\u003e -- Professor Almuth McDowall, Assistant Dean, Department of Organisational Psychology, Birbeck University of London, UK.\u003cbr\u003e\u003cp\u003eWhen reading my post graduate students’ transcripts of their qualitative research semi-structured interviews, I noticed that they paraphrase the participants’ words into their own. This bothered me and when Prof. Heather Cairns-Lee introduced me to “Clean Language” interviewing, I was delighted. This book comes for me at an opportune time as it offers a solution to the problem I identified in the credibility of our qualitative research. We realise that qualitative research studies rarely found space in our high level journals in Management and Leadership studies, unless, as a colleague of mine described it – the methodology and findings “are glowing in the dark”. I think that this book on “Clean Language” would offer us as qualitative researchers practical guidelines on securing a home for our research output in highly respected journals. As an executive coach, I was struck by the enormous potential of this work on “Clean Language” to augment our coaching mindset on non-directive facilitation of growth of our clients. Prof. Heather Cairns-Lee’s work on metaphors to crystalise leadership identity, using clean language, offers “how to” practical guidelines for executive coaches and I am inspired to use it in my work, and confident that other coaches would find it useful too. Congratulations on the publication of this relevant and rigorous work on “Clean Language”. We are grateful for your contribution to enhance the credibility of our qualitative research and coaching practice.\u003c\/p\u003e -- Professor Caren Brenda Scheepers, Gordon Institute of Business Science, University of Pretoria, South Africa.\u003cbr\u003e\u003cp\u003eIf you gather information through interviews, put this book on your must-read list. Packed with insights from a collaboration of top experts around the world, this text is a treasure of guidance to improve the competency for cleaning the interview of the interviewer’s assumptions, frames, and worldviews. Thanks to these authors, my clean interviewing competency increased in a range of academic and organization practice interview applications including exemplar modelling, evaluation, recruitment, specification, and phenomenological interviews.\u003c\/p\u003e -- Pamela Ey, Adjunct Professor at McColl School of Business at Queens University in Charlotte, North Carolina, USA.\u003cbr\u003e\u003cp\u003eGathering insight from people and not only data is essential to understanding the business performance. Yet the way that questions are framed is often highly leading, which constrains the ability to gather insight. This book on clean language interviewing describes the principles and practices of asking questions with minimal assumptions that can support business leaders to gain relevant information.\u003c\/p\u003e -- Natasha Sandoval, Senior Vice President Marketing, Scandit, Switzerland.\u003cbr\u003eLots of professionals think they avoid leading questions when wanting to uncover people's actual knowledge, thoughts and feelings. Clean Language Interviewing is a game-changer because it spells out why you might be mistaken about the quality of your questioning, and how you might be unintentionally skewing the information you gather. It demonstrates how to upgrade your approach so that the decisions you make are based on a much stronger foundation. Essential reading for anyone who gathers information through conversations. -- Judy Rees, Partner Rees McCann, UK.\u003cbr\u003e\u003cp\u003eClean Language Interviewing is a learnable skill that can help with truly listening such that people feel heard, and establishing authentic connection. There is no better predictor of outcome in therapy than the relationship between the therapist and client – using Clean Language interviewing can help establish this critical connection. In the world of safety, where incident investigations tend to mimic courtrooms (without the necessary checks and balances), Clean Language can begin to make a real difference – changing the way data is collected. If interviews can be done using Clean Language in an investigation process, we have a game changer – we will learn far more than we ever have about how work is actually done, because we will truly listen and be aware of how our presence as an interviewer can influence the outcome of the interview. I feel this is the way forward – there is a massive move towards authenticity and genuine connection that Clean Language interviewing can support.\u003c\/p\u003e -- Tanya Hewett, Ph.D. Owner of Beyond Safety Compliance, USA.\u003cbr\u003eClean Language Interviewing offers a unique, powerful, and insightful method of conducting interviews that keeps your stuff out and gathers their stuff in. This is the most useful and available training for investigatory interviewing I have come across in my career. -- Dick Swanson President at Performance Management Initiatives Inc., USA.\u003cbr\u003e\u003cp\u003eI see a growing usefulness of Clean Language Interviewing in the business world, especially as leadership practices evolve for the digital age. We introduced Clean Language into our company two years ago to increase collaboration. Then we saw its benefits in detecting and managing conflicts. Now, we are taking the next step in the use of Clean Language Interviewing: uncovering hidden assumptions. Without bringing out hidden assumptions into the open, we are missing out on \"people-data\" important to assure project success.\u003c\/p\u003e -- Shail Jai, Chief Executive Officer \u0026amp; Cofounder, Farragut Inc., USA.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePART 1\u003c\/strong\u003e\u003cbr\u003e Chapter 1. An introduction to clean language interviewing for research; \u003cem\u003ePaul Tosey, Heather Cairns-Lee, and James Lawley\u003c\/em\u003e\u003cbr\u003e Chapter 2. Eliciting interview data cleanly through minimising leading questions; \u003cem\u003eHeather Cairns-Lee, James Lawley, and Paul Tosey\u003c\/em\u003e\u003cbr\u003e Chapter 3. Metaphor, clean language and qualitative research; \u003cem\u003eJan Nehyba\u003c\/em\u003e\u003cbr\u003e Chapter 4. Enhancing clean language interviewing with modelling; \u003cem\u003eJames Lawley\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003ePART 2\u003c\/strong\u003e\u003cbr\u003e Chapter 5. Exploring experiences of work-life balance: a pilot study of clean language as an interview method; \u003cem\u003eMargaret Meyer, Wendy Sullivan, Paul Tosey, and James Lawley\u003c\/em\u003e\u003cbr\u003e Chapter 6. Drawing lessons learned from mental models of leadership; \u003cem\u003eHeather Cairns-Lee\u003c\/em\u003e\u003cbr\u003e Chapter 7. The potential of clean language interviewing for journalists; \u003cem\u003eJacqueline Ann Surin\u003c\/em\u003e\u003cbr\u003e Chapter 8. Using clean language interviewing to explore the lived experience of neurodifferent job applicants; \u003cem\u003eNancy Doyle and Uzma Waseem\u003c\/em\u003e\u003cbr\u003e Chapter 9. Making the unspoken visible through clean language: interviews with families facing encephalopathy in their child; \u003cem\u003eTania Korsak\u003c\/em\u003e\u003cbr\u003e Chapter 10. Modelling excellence: using clean language interviewing to research exceptional performance; \u003cem\u003eLynne Cooper\u003c\/em\u003e\u003cbr\u003e Chapter 11. Coding-in-the-moment and other hidden skills of clean language interviewing; \u003cem\u003eCaitlin Walker and Marian Way\u003c\/em\u003e\u003cbr\u003e Chapter 12. Facilitating change in organisations: applying clean language interviewing through action research; \u003cem\u003eMaaike Nooitgedagt and Wendy Nieuwland\u003c\/em\u003e\u003cbr\u003e Chapter 13. Clean neutrality in conflict; \u003cem\u003eMartin Snoddon\u003c\/em\u003e\u003cbr\u003e Chapter 14. Clean interviewing in management systems auditing; \u003cem\u003eYuji Yamagami and James Ramirez\u003c\/em\u003e\u003cbr\u003e Chapter 15. Adding value and insight: applying clean language interviewing to market research; \u003cem\u003eWendy Sullivan and Di Tunney\u003c\/em\u003e\u003cbr\u003e Chapter 16. Interviewing for cause: when interviewing is about life and death; \u003cem\u003eSharon Small\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003ePART 3\u003c\/strong\u003e\u003cbr\u003e Chapter 17. And, whereabouts is clean language interviewing now?; \u003cem\u003ePaul Tosey, Heather Cairns-Lee, and James Lawley\u003c\/em\u003e\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48741808374103,"sku":"9781801173315","price":70.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781801173315.jpg?v=1791477987"},{"product_id":"asking-for-trouble-understanding-what-people-think-when-you-cant-trust-what-they-say-9781838119911","title":"Asking For Trouble: Understanding what people","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIt's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand your customers, enabling you to develop more imaginative ideas, braver public policy and more compelling marketing communications. Asking for Trouble is your indispensable guide to asking people what they think.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book is going to be a big hit!; Enjoyable and provocative; A tremendous book; I came away from it feeling like I do when I have looked at a really high-end cookbook from someone like Ottolenghi: I'm glad I've read it and understand the complexity of the food. I'm even more glad he has restaurants so I don't have to try and do this myself!; An incredibly usable field-guide that is also wonderfully readable and intellectually stimulating. Quite a coup!; I enjoyed every moment of it.","brand":"Wonder Wheel Publishing","offers":[{"title":"Default Title","offer_id":48741944066391,"sku":"9781838119911","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781838119911.jpg?v=1723812446"},{"product_id":"the-insight-discipline-crafting-new-marketplace-understanding-that-makes-a-difference-9781839827334","title":"The Insight Discipline: Crafting New Marketplace","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.\u003cbr\u003e \u003cbr\u003e The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.\u003cbr\u003e \u003cbr\u003e This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Marketing is rich in data but poor in insight.  Liam Fahey does a remarkable job of systemizing how to gain marketing insights, tease out their implications, and use them to drive your decision making.' -- Philip Kotler, Kellogg School of Management, Northwestern University\u003cbr\u003e'\u003ci\u003eThe Insight Discipline\u003c\/i\u003e provides the rationale for why insight needs to be the focus of any form of marketplace analysis, clear conceptualization of what insight is (and is not), a roadmap for how to generate insight, and how to connect it to decision making.' -- Jody Holtzman, Senior Managing Partner, Longevity Venture Advisors LLC\u003cbr\u003e'Liam Fahey does a great job advancing the case for evolving an analysis-focused approach to executive support to an insights-based organizational capability that underpins decision making and impacts business outcomes.'  -- Adrienne Jonnson, VP Competitive Intelligence, JP Morgan Chase \u0026amp; Co\u003cbr\u003e'Marketplace change continually generates opportunities and risks.  Yet most organizations flounder in their analysis of change; they generate reams of outputs but not insight. Liam Fahey's \u003ci\u003eThe Insight Discipline\u003c\/i\u003e is required reading for those who want to establish and maintain an insight culture - marketplace analysis that makes a difference to winning customers and outperforming rivals.'  -- Dave Miller, VP Strategy Jabil Corporation\u003cbr\u003e'A masterwork that addresses what it takes win in any market context– leadership in developing \"marketplace insight.\" Fahey pulls from many years of research and practice to develop a concrete, how-to-do framework for dealing with one of the most misunderstood – yet valuable – concepts in business: \"Understanding that Makes a Difference: Insight.\" For any manager, marketer or business leader dealing with today’s deluge of data, and wondering just what to do with it, this book is a \"must read\".' -- Ralph A. Oliva, Professor of Marketing Director, Institute for the Study of Business Markets Pennsylvania State University\u003cbr\u003e'Truly actionable marketplace insight is important for business even in the best of times.  Now more than ever insight is critical for organizations seeking to navigate increasingly complicated marketplaces, beset by technological change, globalization\/deglobalization, and now COVID-19.  In \u003ci\u003eThe Insight Discipline\u003c\/i\u003e, Liam Fahey lays out a clear and compelling roadmap for organizations determined to become more systematically insightful in their marketing operations.'  -- T E Clifton III, CEO Eastport Analytics\u003cbr\u003e'\u003ci\u003eThe Insight Discipline\u003c\/i\u003e is a rich gold mine, not merely for practicing foresight, but for developing agile mental models necessary for success in rapidly changing and continuously disruptive global markets. Liam Fahey takes the reader from insight and analysis frameworks to the knottier questions of insight implications, such as:  What do we do with these insights?  Who leads?  What do we start working on come Monday?  It's all here, in meticulously well-organized and highly readable prose.' -- Peter Kennedy, Managing Principal, Futures Strategy Group\u003cbr\u003e'Liam Fahey nails it.  He addresses a timeless problem, how to transform data into insight, with a simple and executable framework.  He does not just define the problem – he gives you a playbook on how to solve it.'  -- Mike McCalley, VP Strategy and Marketing, CECO Environmental Corporation\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1:    The Insight DisciplineChapter 2:     The 4I Diamond Framework Chapter 3:    Structuring: Preparing for Insight Work Chapter 4:    Sniffing: Deriving Preliminary Inferences Chapter 5:    Shaping: Crafting Change Insight Chapter 6:    Stipulating: Vouching and Validating Change Insight Chapter 7:    Implication Insights: The Segue to Business Implications Chapter 8:     Business Implications: Thinking, Decisions, Action Chapter 9:    Insight Work: The Influence of Emotions Chapter 10:  An Insight Culture: The Role of Leaders","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48742013403479,"sku":"9781839827334","price":19.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781839827334.jpg?v=1791478352"},{"product_id":"international-marketing-data-statistics-2011-9781842645383","title":"International Marketing Data \u0026 Statistics: 2011","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Euromonitor PLC","offers":[{"title":"Default Title","offer_id":48742081724759,"sku":"9781842645383","price":243.75,"currency_code":"GBP","in_stock":false}]},{"product_id":"knock-knock-confessions-of-a-kiwi-interviewer-9781990003219","title":"Knock Knock: Confessions of a Kiwi Interviewer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExtraordinary stories from a lifetime spent conducting interviews. This is the world of the dreaded door-knock from the other side of the door. Trish Palmer has been working as an interviewer and area manager for market research companies for over 20 years, invited into the homes and private lives of an astonishing array of folk from every lifestyle imaginable. Her experiences on the job entail everything from bare bottoms to angry cats, the desperately struggling to the well-off, and everyone in between. There is comedy and sadness, surprises and the downright odd, from witches to boat-builders, dope growers and more. Poignant, hilarious, and always thought-provoking, this is a highly entertaining read.","brand":"Upstart Press Ltd","offers":[{"title":"Default Title","offer_id":48742992183639,"sku":"9781990003219","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781990003219.jpg?v=1723812618"},{"product_id":"the-art-of-going-global-a-practical-guide-to-a-firms-international-growth-9783030210434","title":"The Art of Going Global: A Practical Guide to a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, \u003ci\u003eThe Art of Going Global\u003c\/i\u003e will help to improve your decision-making capabilities in relation to a range of challenges, including:\u003c\/p\u003e\u003cp\u003e·           Selecting foreign markets \u003c\/p\u003e\u003cp\u003e·           Adapting your business model\u003c\/p\u003e·           Navigating uncertain global markets\u003cp\u003e\u003c\/p\u003e\u003cp\u003e·           Managing across cultures\u003c\/p\u003e\u003cp\u003e·           Choosing between entry mode options\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. 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Title","offer_id":48743054016855,"sku":"9783030852986","price":49.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030852986.jpg?v=1720063909"},{"product_id":"made-for-china-success-strategies-from-china-s-business-icons-9783319615837","title":"Made for China: Success Strategies From China’s","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFurther, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market.  Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChina's Customers and How to Lead the Trend With Them.- The Face - Accelerating Customer Individuality.- The Family - Enhancing Quality of Life.- The Food - Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China - The Future.\u003c\/p\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":48743099760983,"sku":"9783319615837","price":18.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783319615837.jpg?v=1720064109"},{"product_id":"marketing-wisdom-9789811077234","title":"Marketing Wisdom","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers’ current context.  \u003c\/p\u003e\u003cp\u003eIt is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eExtreme Trust: The Competitive Necessity of Proactive Trustworthiness.- Net Promoter Score and its Successful Application.- Focus on ROE (Return on Empathy) to Increase ROI.- Marketing With Meaning.- Hidden in Plain Sight.- The 4 A’s of Marketing.- The 10 Principles Behind Great Great Customer Experiences.- Who Do You Want Your Customers To Become.- Stories Make The Difference.- Marketing 3.0: From Products to Customers to the Human Spirit.- Service Innovation – A Jobs To Be Done Guide.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer Verlag, Singapore","offers":[{"title":"Default Title","offer_id":48743273824599,"sku":"9789811077234","price":41.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789811077234.jpg?v=1791483771"},{"product_id":"transnational-sites-of-china-s-cultural-diplomacy-central-asia-southeast-asia-middle-east-and-europe-compared-9789811555947","title":"Transnational Sites of China’s Cultural","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across Europe, Central Asia, the Middle East, and Southeast Asia, which contributes to the broader theoretical debate on China`s increasing soft power in international relations. The study, ‘China's Cultural Diplomacy and the Role of Non-State Actors’ was conducted by a research team at the Oriental Institute of the Academy of Sciences of the Czech Republic from 2015 to 2018. This book pays special attention to China’s localized forms of CD, focusing on the regional variations and involvement of non-state actors, especially local actors outside China. Local actors involved in Chinese CD diplomacy are characterized by their intermediary status as working for the aims of two states, while trying to bridge conflicts and enhance mutual understanding. \u003cbr\u003eThis book will be of interest to scholars, diplomats, and China watchers.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction.- 2. Cultural Diplomacy Today: A ‘Culture of Dialogue’ or a ‘Dialogue of Cultures’?.- 3. China’s Cultural Diplomacy in Berlin: The Impact of Transnational and Local.- 4. Xinjiang in China’s Public Diplomacy in Central Asia: Case Study of Almaty.- 5. The ‘Silk Road’ Public Diplomacy of the PRC in Central Asia. Rethinking the ‘Network’ Approach to China’s Public Diplomacy and Its Instrumentalism.- 6. Establishing a Common Ground—Admiral Zheng He as an Agent of Cultural Diplomacy in Malaysia.- 7. Two Confucius Institutes and a Cross-border University as Sites of China’s Cultural Diplomacy in Malaysia: The Limitations of ‘Domestic Structures’.- 8. Attracting the Arabs? Promoting ‘Muslim’ China to Boost Regional Development in Ningxia Hui Autonomous Region.- 9. Trajectory of Chinese Cultural Diplomacy: The Case of International Co-production of Documentaries.\u003cp\u003e\u003c\/p\u003e","brand":"Springer Verlag, Singapore","offers":[{"title":"Default Title","offer_id":48743289618775,"sku":"9789811555947","price":98.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789811555947.jpg?v=1791483964"},{"product_id":"from-trump-to-biden-and-beyond-reimagining-us-china-relations-9789811642968","title":"From Trump to Biden and Beyond: Reimagining","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe last four years have seen significant damage in US-China relations that will take years to rebuild. Early signs within the Biden Administration indicate that an expeditious return to strong Sino-US ties is premature at best. To fully address these challenges and regain credibility both at home and abroad, the Biden team will need to recalibrate a new set of values, objectives, and thinking in redefining the most important bilateral relationship in the world. This edited book volume seeks to reimagine US-China relations, provide innovative policy analysis, and utilizes a truly multidisciplinary approach coupled with both first and second-hand quantitative data, infographics, geopolitical analysis, and perspectives from leading experts. More importantly, this book project provides a nuanced perspective highlighting the central issues that will define America and China both now and well into the future. Whether you are a policy-maker, business professional, academic, established practitioner, or a casual observer, this impressive volume provides exceptional insight on issues like technology, trade, cross-Strait relations, security \u0026amp; alliances in East Asia, geopolitics, climate change, and much more.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1. How the U.S. and China Can Redefine Competition and Cooperation through Manufacturing, Tech, and Innovation (Earl Carr and Matt Harris). - Chapter 2. “Welcome, But Verify”: The Future of Chinese Companies Listed on the U.S. Stock Exchanges (Kevin Chen). - Chapter 3. Competitive Energy and Climate Statecraft between China and the United States (Dr. Carolyn Kissane). - Chapter 4. Reimagining U.S. Engagement with Latin America and the Caribbean in Response to a Risen China (Ricardo Barrios). - Chapter 5. U.S. Strategy vis-à-vis China’s Presence in the African Continent: Description and Prescription (Winslow Robertson and Owakhela Kankhwende). - Chapter 6. Rethinking Strategic Alignment with the Gulf States (Yaser Faheem and Asad Hussaini). - Chapter 7. Reshaping U.S.-South Korea-Japan Trilateral Relations (Jeeho Bae). - Chapter 8. Pathways for U.S.-China Climate Cooperation under the Biden Administration (Jackson Ewing). - Chapter 9. The U.S. and Unresolved Cross-Strait Relations: From Trump to Biden (Kwei-Bo Huang). - Chapter 10. Indo-Pacific Diplomacy, the Quad, and Beyond: Democratic Coalition in the Era of U.S.-China Global Competition (Junya Ishii).\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer Verlag, Singapore","offers":[{"title":"Default Title","offer_id":48743290667351,"sku":"9789811642968","price":47.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789811642968.jpg?v=1791483974"},{"product_id":"alchemy-9780062388421","title":"Alchemy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHOW DOES MAGIC HAPPEN?\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eThe Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of \u003c\/strong\u003e\u003cstrong\u003econjuring irresistible products and ideas\u003c\/strong\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. \u003cem\u003eAlchemy\u003c\/em\u003e combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read. —Entrepreneur (Best Books of the Year)\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhy is Red Bull so popular, though everyone—\u003cem\u003eeveryone!\u003c\/em\u003e—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwh\u003c\/p\u003e","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864079937879,"sku":"9780062388421","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062388421.jpg?v=1722270298"},{"product_id":"hacking-growth-9780451497215","title":"Hacking Growth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Currency","offers":[{"title":"Default Title","offer_id":48864616513879,"sku":"9780451497215","price":22.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780451497215.jpg?v=1722272737"},{"product_id":"stickier-marketing-9780749471088","title":"Stickier Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGrant Leboff\u003c\/b\u003e is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, \u003ci\u003eThe Daily Telegraph\u003c\/i\u003e, \u003ci\u003eThe Independent\u003c\/i\u003e, and \u003ci\u003eThe Financial Times\u003c\/i\u003e. Grant is also the author of the best-selling book, \u003ci\u003eSales Therapy,\u003c\/i\u003e published by Wiley.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...should be considered nothing less than gospel.\" * Elite Business Magazine *\u003cbr\u003e\"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for.\" * Talk Business *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  Prologue;\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Setting the scene;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tPrinting press to world wide web;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tScarcity to abundance;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tTransactions to engagement;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Developing an effective marketing strategy;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: \tBenefits to problems;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tProducts to experiences;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tUnique selling point to customer engagement points;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR:  Communicating the message;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: \tMessages to conversations;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tImage to reputation;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tControlling to sharing;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FIVE:  It’s not about you, it’s about the customer;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tAdvertisements to content;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tBroadcast to discovery;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tStatic to mobile;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - SIX:  Epilogue; Customers to communities\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865724039511,"sku":"9780749471088","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749471088.jpg?v=1722275272"},{"product_id":"advanced-customer-analytics-9780749477158","title":"Advanced Customer Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMike Grigsby\u003c\/b\u003e has been involved in marketing science for more than 25 years.  He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap.  With a wealth of experience at the forefront of marketing science and analytics, he now heads up the strategic retail analysis practice at Targetbase.  Mike is also known for academic work, having written articles for academic and trade journals and taught at graduate and undergraduate levels.  He is a regular speaker at trade conventions and seminars.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e provides a great introduction into the main analytical tools marketing managers should be familiar with these days. Starting from regression analysis the book gradually covers more sophisticated methods including time series models, survival analysis, TOBIT models and structural equation models. What makes this book special is the easy to understand way in which these methods are explained and applied to problems marketing managers face every day. This makes this book great for practitioners as well as for readers interested in learning applied statistics. I strongly recommend this book to anyone interested in data-based marketing decision making.\" * Michael Haenlein, Professor, ESCP Europe *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eAdvanced Customer Analytics\u003c\/b\u003e\u003c\/i\u003e provides a serious but accessible tool kit for the aspiring retail leader.\" * Michael Beverland, Professor of Marketing, School of Economics, Finance and Marketing *\u003cbr\u003e\"I would highly recommend \u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e. The book is well written and will become your favourite go-to reference. The examples given throughout are typical day-to-day problems that arise within the marketing analytics field and could be easily translated into other fields as well. The book reads as though Mike is right there with you baring his brains and humour on a topic that needs both. Mike explains even the most complicated concepts in an easy to understand and logical manner with many examples.\" * Susan Martin, Senior Analyst and Big Data Guru *\u003cbr\u003e\"Written from a practice viewpoint, \u003ci\u003e\u003cb\u003eAdvanced Customer Analytics\u003c\/b\u003e\u003c\/i\u003e is an engaging and easy-to-read book that would interest students and practitioners attentive to research and, more specifically, retailing. The book is conceptually substantial and serves as a practical guide to understanding and applying retail analytics. A particular strength of the book is the application to relevant industry issues facing large retailers today (such as Wal-Mart, Sears, Macys, Kohls, etc.) as more and more companies are facing downsizing and restructuring pressures.\" * Dr Candice R. Hollenbeck, Ph.D., University of Georgia, Terry College of Business *\u003cbr\u003e\"An approachable and enjoyable read... the business cases are just outright fun.\" * Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing and Professor of Operations, Information, and Decisions, The Wharton School *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e gives an in-depth focus on how to communicate with your customers scientifically and effectively using statistics and predictive modeling.\" * Cai Chen, E-commerce and Digital Marketing Analytics Practitioner *\u003cbr\u003e\"Mike Grigsby, the author of \u003ci\u003eMarketing Analytics\u003c\/i\u003e, takes a critical and in-depth look at the issues underpinning customer analytics. The book provides a fresh and comprehensible view on the complex issue of advanced customer analytics. Starting from the basics of regression and factor analysis he quickly moves to what is essential in business and marketing i.e. purchasing, order of purchases, pricing and discounts, allocation of marcom, bundling, category management and CLV. The book is full of practical examples from retailing industry and more importantly he shows how the analysis is actually done. If you want to deepen your knowledge of customer focused analytics this is the book to read!\" * Jari Salo (D.Sc.), Professor of Marketing (Digital Business and Marketing) at the Oulu Business School *\u003cbr\u003e\"Mike has once again presented complex marketing concepts such that the newcomers to the field will appreciate the fundamental rationale economics plays in doing good market research.  The reader is guided through the appropriate use of many popular statistical procedures to address basic marketing concerns.  Mike's \"no nonsense\" (albeit at times humorous) interpretation of statistical output provides an excellent template to help more seasoned marketing analysts explain their work.  At the very least, the reader will be treated to a very entertaining discussion of the making of marketing analytics.  I highly recommend \u003ci\u003e\u003cb\u003eAdvanced Customer Analytics\u003c\/b\u003e\u003c\/i\u003e.\" * Derek Glatz, Senior Pricing Analyst, Loewe-Adler International Inc. *\u003cbr\u003e\"This book is an extremely useful resource which gives a wide overview on the targeting, segmenting and building, and measuring customer loyalty in retailing. The book presents a practical application of traditional techniques applied to different kinds of non-traditional data, helping practitioners to understand the basics of marketing analytics in retail.\" * Prof. Lina Anastassova, PhD, Head of Marketing Chair, Burgas Free University, Bulgaria *\u003cbr\u003e\"We are in the midst of digital business and society transformation. Also known as the real time digital economy. Marketers past, present and future need to understand this world and how it will influence clients, customers and how analytics will optimize messaging for decision makers from all professional backgrounds. Mike Grigsby has been at the genesis of this tipping point for quite some time and has captured many great methods and experiences to set you on this journey.\" * Tony Hamilton, Solution and Best Practices Consultant at Planet Analytics *\u003cbr\u003e\"Mikes style of writing is easy and right to the point. In \u003cb\u003e\u003ci\u003eAdvanced Customer Analytics\u003c\/i\u003e\u003c\/b\u003e Mike adds specific math and statistics examples that are relevant and easy to follow. If you want to step up your analytics understanding this book is for you.\" * Emmett Cox SVP Customer Intelligence at BBVA Compass and author of Retail Analytics *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - 01: Overview;\u003c\/li\u003e\n\u003cli\u003eSection - 02: Regression and Factor Analysis;\u003c\/li\u003e\n\u003cli\u003eSection - 03: Retail;\u003c\/li\u003e\n\u003cli\u003eSection - 04: Retail;\u003c\/li\u003e\n\u003cli\u003eSection - 05: Understanding and estimating demand;\u003c\/li\u003e\n\u003cli\u003eSection - 06: Price elasticity and discounts;\u003c\/li\u003e\n\u003cli\u003eSection - 07: Valuing marketing communications (marcomm);\u003c\/li\u003e\n\u003cli\u003eSection - 08: Forecasting future demand;\u003c\/li\u003e\n\u003cli\u003eSection - 09: Targeting the right customers;\u003c\/li\u003e\n\u003cli\u003eSection - 10: Maximizing the impact of mailing;\u003c\/li\u003e\n\u003cli\u003eSection - 11: The benefits of product bundling;\u003c\/li\u003e\n\u003cli\u003eSection - 12: Estimating time of purchase;\u003c\/li\u003e\n\u003cli\u003eSection - 13: Investigating the time of product purchase;\u003c\/li\u003e\n\u003cli\u003eSection - 14: Increasing customer lifetime value;\u003c\/li\u003e\n\u003cli\u003eSection - 15: Modelling counts (transactions);\u003c\/li\u003e\n\u003cli\u003eSection - 16: Quantifying complexity of customer behaviour;\u003c\/li\u003e\n\u003cli\u003eSection - 17: Designing effective loyalty programmes;\u003c\/li\u003e\n\u003cli\u003eSection - 18: Identifying loyal customers;\u003c\/li\u003e\n\u003cli\u003eSection - 19: Introduction to segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 20: Tools for successful segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 21: Drawing insights from segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 22: Creating targeted messages;\u003c\/li\u003e\n\u003cli\u003eSection - 23: RFM vs. segmentation;\u003c\/li\u003e\n\u003cli\u003eSection - 24: Marketing strategy;\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865725808983,"sku":"9780749477158","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749477158.jpg?v=1722275276"},{"product_id":"neuro-design-9780749478889","title":"Neuro Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDarren Bridger\u003c\/b\u003e is a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company). He is currently Head of Insights at NeuroStrata. \u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me.\" * Jamie Croggon, Design Director, SharkNinja *\u003cbr\u003e\"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer.\" * Roger Dooley, author of Brainfluence *\u003cbr\u003e\"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by.\" * Dr David Lewis, Chairman of Mindlab International \u0026amp; Author of The Brain Sell *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - 01: What is Neuro Design?;\u003c\/li\u003e\n\u003cli\u003eSection - 02: Neuroaesthetics;\u003c\/li\u003e\n\u003cli\u003eSection - 03: Processing Fluency;\u003c\/li\u003e\n\u003cli\u003eSection - 04: How First Impressions Work;\u003c\/li\u003e\n\u003cli\u003eSection - 05: Multisensory and Emotional Design;\u003c\/li\u003e\n\u003cli\u003eSection - 06: Visual Saliency Maps;\u003c\/li\u003e\n\u003cli\u003eSection - 07: Visual Persuasion and Behavioural Economics;\u003c\/li\u003e\n\u003cli\u003eSection - 08: Designing for Screens;\u003c\/li\u003e\n\u003cli\u003eSection - 09: Viral Designs;\u003c\/li\u003e\n\u003cli\u003eSection - 10: Designing Presentation Slides;\u003c\/li\u003e\n\u003cli\u003eSection - 11: Conducting Neuro Design Research;\u003c\/li\u003e\n\u003cli\u003eSection - 12: Conclusion;\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865726136663,"sku":"9780749478889","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749478889.jpg?v=1722275276"},{"product_id":"trustworthy-online-controlled-experiments-9781108724265","title":"Trustworthy Online Controlled Experiments","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A\/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'At the core of the Lean Methodology is the scientific method: Creating hypotheses, running experiments, gathering data, extracting insight and validation or modification of the hypothesis. A\/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text.' Steve Blank, Adjunct professor at Stanford University, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany\u003cbr\u003e'This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments to optimize product features, project efficiency or revenue. I know firsthand the impact that Kohavi's work had on Bing and Microsoft, and I'm excited that these learnings can now reach a wider audience.' Harry Shum, EVP, Microsoft Artificial Intelligence and Research Group\u003cbr\u003e'A great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations.' Adam D'Angelo, Co-founder and CEO of Quora and former CTO of Facebook\u003cbr\u003e'This book is a great overview of how several companies use online experimentation and A\/B testing to improve their products. Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.' Jeff Dean, Google Senior Fellow and SVP Google Research\u003cbr\u003e'Do you want your organization to make consistently better decisions? This is the new bible of how to get from data to decisions in the digital age. Reading this book is like sitting in meetings inside Amazon, Google, LinkedIn, Microsoft. The authors expose for the first time the way the world's most successful companies make decisions. Beyond the admonitions and anecdotes of normal business books, this book shows what to do and how to do it well. It's the how-to manual for decision-making in the digital world, with dedicated sections for business leaders, engineers, and data analysts.' Scott Cook, Intuit Co-founder \u0026amp; Chairman of the Executive Committee\u003cbr\u003e'Online controlled experiments are powerful tools. Understanding how they work, what their strengths are, and how they can be optimized can illuminate both specialists and a wider audience. This book is the rare combination of technically authoritative, enjoyable to read, and dealing with highly important matters.' John P. A. Ioannidis, Stanford University\u003cbr\u003e'Kohavi, Tang, and Xu are pioneers of online experimentation. The platforms they've built and the experiments they've enabled have transformed some of the largest internet brands. Their research and talks have inspired teams across the industry to adopt experimentation. This book is the authoritative yet practical text that the industry has been waiting for.' Adil Aijaz, Co-founder and CEO, Split Software\u003cbr\u003e'Which online option will be better? We frequently need to make such choices, and frequently err. To determine what will actually work better, we need rigorous controlled experiments, aka A\/B testing. This excellent and lively book by experts from Microsoft, Google, and LinkedIn presents the theory and best practices of A\/B testing. A must read for anyone who does anything online!' Gregory Piatetsky-Shapiro, Ph.D., president of KDnuggets, co-founder of SIGKDD, and LinkedIn Top Voice on Data Science \u0026amp; Analytics\u003cbr\u003e'Ron Kohavi, Diane Tang and Ya Xu are the world's top experts on online experiments. I've been using their work for years and I'm delighted they have now teamed up to write the definitive guide. I recommend this book to all my students and everyone involved in online products and services.' Erik Brynjolfsson, Massachusetts Institute of Technology, co-author of The Second Machine Age\u003cbr\u003e'A modern software-supported business cannot compete successfully without online controlled experimentation. Written by three of the most experienced leaders in the field, this book presents the fundamental principles, illustrates them with compelling examples, and digs deeper to present a wealth of practical advice. It's a 'must read'! Foster Provost, New York University and co-author of the best-selling Data Science for Business\u003cbr\u003e'In the past two decades the technology industry has learned what scientists have known for centuries: that controlled experiments are among the best tools to understand complex phenomena and to solve very challenging problems. The ability to design controlled experiments, run them at scale, and interpret their results is the foundation of how modern high tech businesses operate. Between them the authors have designed and implemented several of the world's most powerful experimentation platforms. This book is a great opportunity to learn from their experiences about how to use these tools and techniques.' Kevin Scott, EVP and CTO of Microsoft\u003cbr\u003e'Online experiments have fueled the success of Amazon, Microsoft, LinkedIn and other leading digital companies. This practical book gives the reader rare access to decades of experimentation experience at these companies and should be on the bookshelf of every data scientist, software engineer and product manager.' Stefan Thomke, William Barclay Harding Professor, Harvard Business School, author of Experimentation Works: The Surprising Power of Business Experiments\u003cbr\u003e'The secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A\/B testing so that you too can continuously improve your online services.' Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach\u003cbr\u003e'Experiments are the best tool for online products and services. This book is full of practical knowledge derived from years of successful testing at Microsoft Google and LinkedIn. Insights and best practices are explained with real examples and pitfalls, their markers and solutions identified. I strongly recommend this book!' Preston McAfee, former Chief Economist and VP of Microsoft\u003cbr\u003e'Experimentation is the future of digital strategy and 'Trustworthy Experiments' will be its Bible. Kohavi, Tang and Xu are three of the most noteworthy experts on experimentation working today and their book delivers a truly practical roadmap for digital experimentation that is useful right out of the box. The revealing case studies they conducted over many decades at Microsoft, Amazon, Google and LinkedIn are organized into easy to understand practical lessens with tremendous depth and clarity. It should be required reading for any manager of a digital business.' Sinan Aral, David Austin Professor of Management, Massachusetts Institute of Technology, and author of The Hype Machine\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface – how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A\/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":48866357412183,"sku":"9781108724265","price":29.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781108724265.jpg?v=1722278267"},{"product_id":"customers-new-voice-9781119002321","title":"Customers New Voice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFind out how to reap the benefits of motivating and engaging the new, direct customer voice\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Customer''s New Voice\u003c\/i\u003e shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer''s new voice, this book describes how businesses are transforming inference-based predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable\/unprecedented level of offer relevancy, experience, and personalized service levels.\u003c\/p\u003e \u003cp\u003eThose offers range from the most basic app model of Give me your physical location, we''ll find the best Thai restaurant near you, and give you an instant coupon to a more complex model such as an Electri\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003ePreface: New Voice, New Competencies xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I DAWN OF THE NEW CUSTOMER 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 New Information Masters 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInformed 4\u003c\/p\u003e \u003cp\u003eSharing 4\u003c\/p\u003e \u003cp\u003eMobile 4\u003c\/p\u003e \u003cp\u003eFuture Masters 8\u003c\/p\u003e \u003cp\u003eNotes 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Power and Transparency 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbsolute Power 15\u003c\/p\u003e \u003cp\u003eNew Transparency 16\u003c\/p\u003e \u003cp\u003eNote 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Age of Sharing 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistorical Sharing Tools 21\u003c\/p\u003e \u003cp\u003eSharing Statistics 22\u003c\/p\u003e \u003cp\u003eIntentional versus Incidental 26\u003c\/p\u003e \u003cp\u003eValue of Intent and Context 29\u003c\/p\u003e \u003cp\u003eScience of Consumer Sharing 30\u003c\/p\u003e \u003cp\u003eNotes 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II NEW VOICE INNOVATORS’ WIN?]WIN 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Yesterday’s Indirect Information Model 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYesterday’s Model 47\u003c\/p\u003e \u003cp\u003eLegacy of Indirect Information 50\u003c\/p\u003e \u003cp\u003ePrivacy Not 53\u003c\/p\u003e \u003cp\u003eNotes 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Emerging Customer’s New Voice Business\u003c\/b\u003e \u003cb\u003eInformation Model 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer?]Direct Information Model 59\u003c\/p\u003e \u003cp\u003eForces Driving New Voice Engagement 62\u003c\/p\u003e \u003cp\u003eDirect Competencies Required 66\u003c\/p\u003e \u003cp\u003eUnlocking Consumers’ Intent 71\u003c\/p\u003e \u003cp\u003eNotes 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 Today’s Customer’s New Voice Vertical Industry Innovators 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndustry Innovators (Vertical) 101\u003c\/p\u003e \u003cp\u003eNotes 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Horizontal Industry Innovators 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollaborative Consumption (Sharing Your Stuff) 147\u003c\/p\u003e \u003cp\u003eQuantified Self 151\u003c\/p\u003e \u003cp\u003eWearable Technology 155\u003c\/p\u003e \u003cp\u003eMobile Health 156\u003c\/p\u003e \u003cp\u003eInternet of Things 166\u003c\/p\u003e \u003cp\u003eTriangulated Personal Information 168\u003c\/p\u003e \u003cp\u003eSensor Technology 168\u003c\/p\u003e \u003cp\u003eVirtual Reality 178\u003c\/p\u003e \u003cp\u003eAugmented Reality 179\u003c\/p\u003e \u003cp\u003eNew Customer Information Industry (Consumer as Stakeholder) 182\u003c\/p\u003e \u003cp\u003eThe Customer’s Voice 209\u003c\/p\u003e \u003cp\u003eNotes 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Practical Guide: How to Leverage the Customer’s New Voice Today with Dr. David Schrader 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eScenario 1: Jeff’s Shopping Trip 213\u003c\/p\u003e \u003cp\u003eScenario 2: Jill’s Grocery Shopping 214\u003c\/p\u003e \u003cp\u003eOverview 215\u003c\/p\u003e \u003cp\u003eStrategy 216\u003c\/p\u003e \u003cp\u003eMarketing and Sales 220\u003c\/p\u003e \u003cp\u003eCustomer Service 224\u003c\/p\u003e \u003cp\u003eInformation Technology 228\u003c\/p\u003e \u003cp\u003eNotes 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III ENGAGING TOMORROW’S NEW VOICE 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNotes 238\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 How Consumers Will Buy Tomorrow 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelling Reincarnated as Buying: New Buy\/Sell Process 240\u003c\/p\u003e \u003cp\u003eAdvertising Inversion 245\u003c\/p\u003e \u003cp\u003eNotes 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 New Privacy 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGovernment\/Advocacy Personal Data Initiatives 251\u003c\/p\u003e \u003cp\u003ePivotal Personal Data Protection Initiatives 257\u003c\/p\u003e \u003cp\u003ePivotal Business Event Time Line 271\u003c\/p\u003e \u003cp\u003eNotes 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11 Future Consumer Data Ecosystem 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsumer as Information Stakeholder 277\u003c\/p\u003e \u003cp\u003eMature Consumer\/Business Information Sharing Models 278\u003c\/p\u003e \u003cp\u003eWalking through the Model 279\u003c\/p\u003e \u003cp\u003eThree Key Components Enabling the Personal Data Ecosystem 283\u003c\/p\u003e \u003cp\u003eFrameworks: The Major Ecosystem Governance Mechanism 284\u003c\/p\u003e \u003cp\u003eVolunteered Customer Information Service Characteristics 289\u003c\/p\u003e \u003cp\u003ePersonal Information as a Sovereign\/Monetized Asset 291\u003c\/p\u003e \u003cp\u003ePersonal Data Ecosystem 294\u003c\/p\u003e \u003cp\u003eNotes 304\u003c\/p\u003e \u003cp\u003eAbout the Author 305\u003c\/p\u003e \u003cp\u003eIndex 307\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866384150871,"sku":"9781119002321","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119002321.jpg?v=1791469786"},{"product_id":"essentials-of-marketing-research-ise-9781266261503","title":"Essentials of Marketing Research ISE","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEssentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases \u0026amp; other course projects.  A continuing case and corresponding data sets included.     \u003cbr\u003e\u003cbr\u003eAvailable with McGraw-Hill Connect and SmartBook 2.0. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart 1: The Role and Value of Marketing Research Information  \u003c\/p\u003e\u003cp\u003eChapter 1: Marketing Research for Managerial Decision Making  \u003c\/p\u003e\u003cp\u003eChapter 2: The Marketing Research Process and Proposals \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 2: Designing the Marketing Research Project  \u003c\/p\u003e\u003cp\u003eChapter 3: Secondary Data, Literature Reviews, and Hypotheses  \u003c\/p\u003e\u003cp\u003eChapter 4: Exploratory and Observational Research Designs and Data Collection Approaches \u003c\/p\u003e\u003cp\u003eChapter 5: Descriptive, Predictive and Causal Research Designs  \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 3: Gathering and Collecting Accurate Data  \u003c\/p\u003e\u003cp\u003eChapter 6: Sampling: Theory and Methods  \u003c\/p\u003e\u003cp\u003eChapter 7: Measurement and Scaling  \u003c\/p\u003e\u003cp\u003eChapter 8: Designing the Questionnaire  \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart 4: Data Preparation, Analysis, and Reporting the Results  \u003c\/p\u003e\u003cp\u003eChapter 9: Qualitative Data Analysis  \u003c\/p\u003e\u003cp\u003eChapter 10: Preparing Data for Quantitative Analysis  \u003c\/p\u003e\u003cp\u003eChapter 11: Basic Data Analysis for Quantitative Research  \u003c\/p\u003e\u003cp\u003eChapter 12: Examining Relationships in Quantitative Research \u003c\/p\u003e\u003cp\u003eChapter 13: Communicating Marketing Research Findings  \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48866505589079,"sku":"9781266261503","price":54.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781266261503.jpg?v=1722278976"},{"product_id":"consumer-behavior-buying-having-and-being-plus-mymarketinglab-with-pearson-etext-global-edition-9781292153209","title":"Consumer Behavior Buying Having and Being plus","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFor courses in Consumer Behavior.  This package includes MyMarketingLab(TM) Beyond Consumer Behavior: How Buying Habits Shape Identity  Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. This p","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":48866517385559,"sku":"9781292153209","price":50.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292153209.jpg?v=1722279029"},{"product_id":"super-strategist-the-art-and-science-of-modern-account-planning-9781773271477","title":"Super Strategist: The Art and Science of Modern","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSuper Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey.    Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“There’s no one better suited to write this book. If anyone can plan the future of planning, it’s Lesley Bielby.”  —\u003cb\u003eMark DiMassimo\u003c\/b\u003e, Founder and Creative Chief, DiGo  “You can’t play rock and roll without a drummer. And today’s clients won’t buy what you’re selling unless it’s grounded in data and rigor. Lesley is a great drummer.”  —\u003cb\u003eLance Jensen\u003c\/b\u003e, Chief Creative Officer, Hill Holliday","brand":"Figure 1 Publishing","offers":[{"title":"Default Title","offer_id":48868163944791,"sku":"9781773271477","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781773271477.jpg?v=1722286685"},{"product_id":"handbook-of-research-on-new-product-development-9781784718169","title":"Handbook of Research on New Product Development","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNew products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.\u003c\/p\u003e\u003cp\u003eManagers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContributors include:\u003c\/b\u003e A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e'This book does an excellent job of summarizing what is known, and importantly what needs to be known, about new product development. Covering topics ranging from idea generation to predicting market-place performance, it is a valuable resource for anyone who wants to be current in this area.' \u003c\/i\u003e\u003cbr\u003e --Donald Lehmann, Columbia University, US\u003cp\u003e\u003ci\u003e'Peter Drucker said ''Business has only two functions - marketing and innovation.'' Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have produced such a collection, with contributions by just the right authors on just the right topics. Researchers should consult this Handbook when choosing research topics. Educators should consult this Handbook for material to share with their students. And managers should consult this Handbook so they can apply the latest thinking to their innovation efforts. An instant classic!'\u003c\/i\u003e\u003cbr\u003e --Gary L. Lilien, Penn State University, US\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents:  PART I Introduction and Overview\t 1. New Product Development Research: Consolidating the Present and Guiding the Future Peter N. Golder and Debanjan Mitra  PART II Idea Generation\t 2. Taming the Creative Spark: Insights from research on creativity in new product development Drew Boyd and Jacob Goldenberg  3. The What, Who and How of Innovation Generation Elio Keko, Gert Jan Prevo and Stefan Stremersch  4. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions Gregory J. Fisher and Eric (Er) Fang  5. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research C. Page Moreau, Nikolaus Franke and Eric von Hippel  6. Institutionalizing an Innovation Function: Moving Beyond the Champion Gina Colarelli O’Connor  PART III Market Analysis\t 7. Digital Multisided Platforms: An Innovation Research Agenda Raji Srinivasan and Nandini Ramani  8. Innovation in China and India Eden Yin and Jaideep C. Prabhu  PART IV Product Design and Development\t 9. The State of New Product Design and Forecasting Research: Recent Developments and Future Directions Natasha Zhang Foutz and Vithala R. Rao  10. Strategic Use of Product Enhancements: Upgrades, Add-ons, Extras, and Accessories Steven M. Shugan  11. Sustainable New Product Development Ebru Genç and C. Anthony Di Benedetto  12. Open Innovation in the Brand Management Context Roger J. Calantone and Hang T. Nguyen  PART V Commercialization\t 13. Global Product Launch: A Perspective on Past, Present and Future Research David A. Griffith and Goksel Yalcinkaya  PART VI Market Outcomes\t 14. A Summary and Review of New Product Diffusion Models and Key Findings Deepa Chandrasekaran and Gerard J. Tellis  15. Word-of-Mouth Processes in Marketing New Products: Recent Research and Future Opportunities Andrew M. Baker and Naveen Donthu  16. Firm Innovation and the Stock Market Simone Wies and Christine Moorman  17. A Review of Crowdfunding Research and Findings Venkat Kuppuswamy and Barry L. Bayus  18. Antecedents, Consequences, and the Mediating Role of Innovation: Empirical Generalizations Leslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla  19. Best Practices and Success Drivers in New Product Development Robert G. Cooper  Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":48868303307095,"sku":"9781784718169","price":44.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781784718169.jpg?v=1722287374"},{"product_id":"mastering-market-analytics-business-metrics-practice-and-application-9781838679309","title":"Mastering Market Analytics: Business Metrics –","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn \u003ci\u003eMastering Market Analytics\u003c\/i\u003e, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities,  and illustrates how to avoid these mistakes. \u003cbr\u003e  The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?  \u003cbr\u003e  With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski’s work is of interest to marketing scholars and MBA students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eBusiness researchers search for a new identity and role for marketing in today's chaotic business world by providing tools to enable companies to create a competitive advantage through organizational market learning; improving the effectiveness of operations; and measuring the value of generated intangible assets, in particular those created through marketing activities. They cover measuring market strategy results, sales and distribution management metrics, marketing communications ratios, and electronic commerce and social media indicators. -- Annotation ©2018 * (protoview.com) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction; \u003ci\u003eRobert Kozielski\u003c\/i\u003e Chapter 1. Why, How, What; \u003ci\u003eRobert Kozielski\u003c\/i\u003e Chapter 2. Measuring Market Strategy Results; \u003ci\u003eRobert Kozielski, Michał Dziekoński, Jacek Pogorzelski, Grzegorz Urbanek\u003c\/i\u003e Chapter 3. Sales and Distribution Management Metrics; \u003ci\u003eRobert Kozielski, Michał Dziekoński, Michał Medowski, Marcin Ostachowski, Jacek Pogorzelski\u003c\/i\u003e Chapter 4. Marketing Communication Ratios; \u003ci\u003eRobert Kozielski, Michał Dziekoński, Jacek Pogorzelski\u003c\/i\u003e Chapter 5. E-Commerce and Social Media Indicators; \u003ci\u003eRobert Kozielski, Artur Maciorowski, Grzegorz Mazurek, Anna Miotk\u003c\/i\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48868603068759,"sku":"9781838679309","price":38.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"how-to-research-trends-revised-edition-move-beyond-trendwatching-to-kickstart-innovation-9789063696825","title":"How to Research Trends (Revised Edition): Move","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWelcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.\u003cbr\u003e\u003cbr\u003e Take a deep dive into the future with this book as your trusty companion. \"How to Research Trends\" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.\u003cbr\u003e\u003cbr\u003e This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.\u003cbr\u003e\u003cbr\u003e Interviews with professionals that provide insights on how to implement trends.\u003cbr\u003e Various activities and tools to be used individually or in a team.\u003cbr\u003e A dedicated chapter on how to set up your own trend practice within your organisation.\u003c\/p\u003e","brand":"BIS Publishers B.V.","offers":[{"title":"Default Title","offer_id":48869547901271,"sku":"9789063696825","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789063696825.jpg?v=1722293317"},{"product_id":"binge-times-9780062980007","title":"Binge Times","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Silicon Valley’s arrival in Hollywood—initiated by Netflix, and followed by Amazon, Apple and others—set off the most momentous disruption to the entertainment industry since the advent of television. Hayes and Chmielewski give readers a ring-side seat to all of the fear, agita and corporate mud-slinging wrought by the shift from movie screens to laptops, setting up the stakes of a business-slash-cultural war that is far from over. This sharply-reported, colorfully-detailed yarn is a must-read for anyone wondering how Hollywood lost its grip.”   — Nicole Laporte, author of Guilty Admissions and The Men Who Would Be King    “For years a debate has raged over whether content or distribution is King. This timely, engrossingly written and deeply reported book, crowns the new King: streaming. Month by month, year by year, Binge Times takes readers inside the momentous and disruptive battle for streaming supremacy among such media giants as Netflix, Apple, Amazon, Disney, Warner, NBC. You will be entertained to see a battlefield strewn with the withered bodies of smart executives who made dumb decisions. And you will glimpse how television and movies are forever changed.”   — Ken Auletta, New York Times bestselling author  “Hayes and Chmielewski zoom way out to an altitude that offers the entertainment industry something it has sorely lacked: Perspective. The expertise and analysis in this book might just help us all avoid making the same sisyphean mistakes of the last two decades. But only if you read it.”   — Evan Shapiro, producer and former president of Sundance TV, IFC, and Pivot  “Binge Times is a vivid behind-the-scenes account of the corporate streaming wars that changed the face of popular entertainment.”   — Peter Bart, author and producer, Deadline editor-at-large  “This book was better than anything I’ve read in detailing how this new era of streaming evolved so quickly. Filled with colorful details and insider stories, Hayes and Chmielewski chronicle how the media landscape arrived at the ‘binge times’ we’re all living in and why the biggest players in the business made the choices they made.” — Marshall Lewy, Chief Content Officer, Wondery  “A revealing, highly readable look at the making of the modern home-entertainment environment.” — Kirkus Reviews  \"This excellent book takes readers deep behind the scenes at Netflix and its challengers, showing us the people who had the ideas, made the decisions, and, in some cases, took the blame. In their writing, in their perceptive analyses, and in their vivid portrayal of a large cast of characters, Hayes and Chmielewski's book easily rivals such business-book staples as Barbarians at the Gate, The Informant, and Too Big to Fail....Riveting.\" — Booklist  “Binge Times breaks down the absolute mayhem of the streaming wars in a way that even a casual industry watcher can digest. It is a thoroughly reported work that makes for a compelling read.” — Broadcasting+Cable","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48883775340887,"sku":"9780062980007","price":19.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"consumer-psychology-2e-9780335247967","title":"Consumer Psychology 2e","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eâ Why do people behave and think the way they do?\u003cbr\u003eâ What makes people choose certain products and services?\u003cbr\u003eâ How does consumption affect our everyday lives?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eInformed by psychological theory and supported by research, \u003cem\u003eConsumer Psychology\u003c\/em\u003e provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.\u003cbr\u003e\u003cbr\u003ePsychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. \u003cbr\u003eThis book explores key theories from a broad range of psychology disciplines to\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1 Consumer Psychology: What it is and how it emerged\u003cbr\u003e2 Consumer memory and learning\u003cbr\u003e3 Perception and attention\u003cbr\u003e4 Identity and consumption\u003cbr\u003e5 The emotional consumer\u003cbr\u003e6 Attitudes\u003cbr\u003e7 Advertising psychology\u003cbr\u003e8 Motivational determinants of consumer behaviour\u003cbr\u003e9 Consumer decision-making and brand loyalty\u003cbr\u003e10 The Internet\u003cbr\u003e11 Children as consumers\u003cbr\u003e12 Consumption and happiness\u003cbr\u003e13 Consumers and the environment\u003c\/p\u003e","brand":"Open University Press","offers":[{"title":"Default Title","offer_id":48883998490967,"sku":"9780335247967","price":31.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780335247967.jpg?v=1722529968"},{"product_id":"the-practice-of-market-research-9781292331362","title":"The Practice of Market Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eYvonne McGivern\u003c\/b\u003e has worked on both the agency and the client side and currently works as a consultant. She taught research methods  \u003cdiv\u003e  at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and  \u003c\/div\u003e \u003cdiv\u003e  Social Research Practice. \u003c\/div\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":48885366063447,"sku":"9781292331362","price":53.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292331362.jpg?v=1722536089"},{"product_id":"measuring-marketing-9781501515767","title":"Measuring Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1: Corporate Financial Metrics  1     Chapter 1: Revenue  3     Chapter 2: Gross Profit  7     Chapter 3: Value-to-Volume Ratio  9     Chapter 4: Net Profit  13     Chapter 5: Earnings-Based Value  17     Chapter 6: Return on Sales  23     Chapter 7: Return on Assets  25     Chapter 8: Return on Equity  27     Part 2: Marketing Planning Measures  31     Chapter 9: Market Share  33     Chapter 10: Relative Market Share  35     Chapter 11: Market Growth  37     Chapter 12: Market Demand  39     Chapter 13: Market Penetration  41     Chapter 14: Program\/Nonprogram Ratio  47     Chapter 15: Program\/Payroll Ratio  49     Chapter 16: Causal Forecast  51     Chapter 17: Time Series Analysis  57     Part 3: Brand Metrics  63     Chapter 18: Brand Equity  65     Chapter 19: Brand Scorecards  71     Chapter 20: Brand Premium  75     Chapter 21: Brand Contribution and Review Analysis  81     Part 4: Customers Metrics  85     Chapter 22: Net Sales Contribution  91     Chapter 23: Time-Driven Activity-Based Costing  93     Chapter 24: Segment Profitability  95     Chapter 25: Customer Profitability  99     Chapter 26: Share of Customer  101     Chapter 27: Return on CustomerSM  105     Chapter 28: New Customer Gains  109     Chapter 29: Customer Acquisition Costs  113     Chapter 30: Cost Per Lead  117     Chapter 31: Retention Rate  121     Chapter 32: Churn Rate  125          Chapter 33: Consumer Franchise  129     Chapter 34: Customer Equity and Customer Lifetime Value  133     Chapter 35: Customer Brand Value  137     Chapter 36: Customer Losses  139     Part 5: Product\/Offering Metrics  143     Chapter 37: Usage  145     Chapter 38: New Product Purchase Rate  147     Chapter 39: Marketing Cost Per Unit  151     Part 6: Price Matrics  153     Chapter 40: Price  155     Chapter 41: Mark-Up Pricing  159     Chapter 42: Target Return Pricing  163     Chapter 43: Sales Price Variance  165     Chapter 44: Markdown Goods Percentage  169     Chapter 45: Profit Impact  171     Part 7: Advertising\/Promotion Metrics  175     Chapter 46: Share of Voice  177     Chapter 47: Recall  179     Chapter 48: Recognition  183     Chapter 49: Reach  185     Chapter 50: Frequency  187     Chapter 51: Gross Rating Points  189     Chapter 52: Cost Per Gross Rating Point  193     Chapter 53: Response Rate  195     Chapter 54: Conversion Rate  199     Chapter 55: Advertising-To-Sales Ratio  201     Chapter 56: Promotion Profit  203     Part 8: Direct Marketing Metrics  207     Chapter 57: Direct Marketing Revenue Goals  209     Chapter 58: Direct Marketing Profit Goals  213     Chapter 59: Direct Marketing Gross Profit  215     Chapter 60: Direct Marketing Net Profit  217     Chapter 61: Direct Marketing Return On Investment  219     Part 9: Digital\/Social Metrics  221     Chapter 62: Gross Page Impressions (Or Gross Page Requests)  223     Chapter 63: Word of Mouth  225     Chapter 64: Total Clicks  1          Chapter 65: Click Through Rate  229     Chapter 66: Cost Per Click  231     Chapter 67: Cost Per Action  235     Chapter 68: Pay Per Lead  237     Chapter 69: Activity Ratio for Social Media  239     Chapter 70: Deductive Social Media Return on Investment  241     Chapter 71: Resolution Time  243     Chapter 72: Social Media Profitability  245     Chapter 73: Bounce Rate  247     Chapter 74: Return On Advertising Spend  249     Part 10: Place\/Distribution Metrics  251     Chapter 75: Cost Per Sales Dollar  253     Chapter 76: Transactions Per Customer  255     Chapter 77: Transactions Per Hour  257     Chapter 78: Average Transaction Size  259     Chapter 79: Avergage Items Per Transaction  261     Chapter 80: Hourly Customer Traffic  265     Chapter 81: Returns to Net Sales  267     Chapter 82: Inventory Turnover  269     Chapter 83: Percent Inventory Carrying Costs  271     Chapter 84: Gross Margin Return on Inventory Investment  273     Chapter 85: Sales Per Square Foot  277     Chapter 86: Sales\/Profits Per Employee  279     Chapter 87: Retail Close Ratio  281     Chapter 88: Retail Margin Percentage  285     Chapter 89: Percent Utilization of Discounts  287     Chapter 90: Shrinkage to Net Sales  289     Part 11: Sales Metrics     Chapter 91: Net Sales Contribution  297     Chapter 92: Absolute Index  299     Chapter 93: Relative Index  303     Chapter 94: Percent of Sales  305     Chapter 95: Independent Sales Representative Analysis  309     Chapter 96: Turnover Rate  311     Chapter 97: Recruiting  315     Chapter 98: Breakdown Approach  317     Chapter 99: Workload Approach  321     Chapter 100: Sales Performance Quotas  327     Chapter 101: Average Sales Per Call  335     Chapter 102: Close Process and Close Ratio  337          Chapter 103: Cost Per Call  341     Chapter 104: Break-Even Sales Volume  343     Chapter 105: Sales Productivity  347     Chapter 106: Four Factor Model  351     Chapter 107: Sales Variance Analysis  355     Chapter 108: Sales Volume Variance  361     Chapter 109: Sales Enablement  365     Chapter 110: Net Promoter ScoreR  367     Index","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48885907849559,"sku":"9781501515767","price":37.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501515767.jpg?v=1722538121"},{"product_id":"mass-customisation-in-sports-an-insight-to-the-sneaker-market-9781536123845","title":"Mass Customisation in Sports: An Insight to the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Nova Science Publishers Inc","offers":[{"title":"Default Title","offer_id":48886069494103,"sku":"9781536123845","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781536123845.jpg?v=1722538707"},{"product_id":"consumer-economics-new-research-9781600215834","title":"Consumer Economics: New Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eConsumer economics is a branch of economics. It is a broad field, principally concerned with microeconomic analysis behaviour in units of consumers, families, or individuals (in contrast to traditional economics, which primarily government or business units). It sometimes also encompasses family financial planning and policy analysis. This book presents new and important research from around the world in the field.","brand":"Nova Science Publishers Inc","offers":[{"title":"Default Title","offer_id":48886600335703,"sku":"9781600215834","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"superconsumers-a-simple-speedy-and-sustainable-path-to-superior-growth-9781633692077","title":"Superconsumers: A Simple, Speedy, and Sustainable","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers.  Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.  In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers.  Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eADVANCE PRAISE for Superconsumers: Keith Levy, President, Royal Canin USA, a division of Mars, Inc.-- \"Every company says they put their customers first. But their actions don't always reflect their words. It isn't for lack of effort, though. The truth is, it feels like we face only 'either\/or' choices between our businesses and our customers. Eddie Yoon has helped company after company break free from this compromise and reach its full potential. Superconsumers shows you how to do it and how to accelerate your growth.\" Man Jit Singh, President, Sony Pictures Home Entertainment-- \"Superconsumers have helped me throughout my career--from selling instant noodles in India to marketing movies in Hollywood. You can ask anyone who works for Sony Home Entertainment Pictures about superconsumers. No matter how junior they are or what role they have, they will know exactly what you're talking about. We have embedded superconsumers deeply into our culture.\" Steve Hughes, cofounder and CEO, Sunrise Strategic Partners-- \"I've had the good fortune of building megabrands with the largest, most respected companies and helping up-and-coming entrepreneurs. In each situation, superconsumers were the 'secret sauce' for success. In my experiences as a marketer, a CEO, and now as a private equity investor, superconsumers have always been a proven part of my playbook.\" Mukul Deoras, CMO, Colgate-Palmolive-- \"When I met Eddie a few years ago, I was intrigued by the idea of superconsumers but wondered if it was truly a global phenomenon. However, we discovered during our work with superconsumers from Mexico City, Manila, and Milan how powerful and surprisingly similar their insights were. Working with superconsumers makes growing a global brand much easier, more efficient, and more effective.\" Dwight Brown, Senior Vice President, Marketing, iRobot-- \"Each time I spoke with Eddie, he would share these fun and insightful tidbits about consumers. They were all surprising--and surgical in their precision and power. Later, I realized his wisdom came from superconsumers. This book is not only chock full of epiphanies; it is also a guide that will help you discover your own superconsumers and benefit from them as I have.\" Michelle Stacy, former President, Keurig Inc.-- \"Eddie Yoon taps into a major secret in brand building: every powerful brand derives its strength from an even deeper and more powerful force--the emotion and energy of superconsumers. These tremendously insightful and influential consumers will pay more, explore more, and advocate more. This book helps you understand how to identify them, completely change the way you think about your business, and maximize your growth.\"","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":48887152378199,"sku":"9781633692077","price":20.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781633692077.jpg?v=1791475143"},{"product_id":"assemblage-the-art-and-science-of-brand-transformation-9781646871254","title":"Assemblage: The Art and Science of Brand","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … \u003c\/b\u003e\u003cb\u003eA fascinating—and surprisingly fun—wide-angle look at advertising.\u003c\/b\u003e” \u003cb\u003e— \u003c\/b\u003e\u003cb\u003eKirkus Reviews (starred review)\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBrands can no longer force-feed us a plethora of products we don’t need. 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It’s a clear, concise, and actionable book.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NIR EYAL, Author of \u003ci\u003eHooked \u003c\/i\u003eand \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“Want to create a transformative brand? \u003ci\u003eAssemblage \u003c\/i\u003eshows you how, illustrating how brands can do good for both consumers and society.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—JONAH BERGER, Wharton Professor and Bestselling Author of \u003ci\u003eContagious \u003c\/i\u003eand \u003ci\u003eThe Catalyst\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“As Jeremy Bullmore famously said, ‘People build brands the way birds build nests—from the scraps and straws they find lying around.’ Using the model of assemblage, the art of blending fine cognacs, Emmanuel Probst provides us with a much more helpful and versatile mental model for the way brands are built in practice. It is also an approach which rings true with what we are increasingly learning about human perception and behavior.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—RORY SUTHERLAND, Vice Chairman at Ogilvy UK\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“The only way to find brand success and growth is to reframe perceptions and decisions. Probst provides routes to doing just that. A real contribution.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—DAVID AAKER, Vice Chairman at Prophet, Brand Strategist, and Author of \u003ci\u003eBuilding Strong Brands\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage\u003c\/i\u003e offers a holistic understanding of brands and perceptions—it is a must-read.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—MARTIN LINDSTROM, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author of \u003ci\u003eBuyology \u003c\/i\u003eand \u003ci\u003eThe Ministry of Common Sense\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003eis the book I have been waiting for. Its standpoint on the marketing industry is disruptive. Its learnings are pragmatic.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—SCOTT MCDONALD, President and CEO of the Advertising Research Foundation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003eshows the transformation power of brands for both consumers and society. It’s simply a must-read.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—NEIL HOYNE, Chief Measurement Strategist at Google, Senior Fellow at Wharton, and Author of \u003ci\u003eConverted\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“Marketers and brands now have the opportunity to make a positive contribution to consumers and society. \u003ci\u003eAssemblage \u003c\/i\u003eis your ultimate guide for this new brand era.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—JEFF ROSENBLUM, Founding Partner at Questus and Author of \u003ci\u003eFriction \u003c\/i\u003eand \u003ci\u003eExponential\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“In an age of cynicism, where brands struggle to build trust and connection, Emmanuel Probst provides a roadmap. If you want to transform your brand so that it might transform consumers and society, you must read \u003ci\u003eAssemblage\u003c\/i\u003e.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—LAURA GASSNER OTTING, \u003ci\u003eWashington Post\u003c\/i\u003e Bestselling Author of \u003ci\u003eLimitless\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eAssemblage \u003c\/i\u003euses psychology, art, culture, and real-life examples to examine how brands can approach marketing to make a powerful and positive impact on the world. I highly recommend it for marketing professionals and consumers alike.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003e—SHONALI BURKE, Chief Marketing Officer at Arena Stage\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":48887438967127,"sku":"9781646871254","price":18.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781646871254.jpg?v=1722544557"},{"product_id":"divining-desire-focus-groups-and-the-culture-of-consultation-9781682195093","title":"Divining Desire: Focus Groups and the Culture of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOver the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic.   In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula).   As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy.   In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“In her wonderful book, Liza Featherstone helps us penetrate this ‘culture of consultation’—and recognize that actually we are living in a culture of cooptation where weighing in is more of an illusion than a reality, one that helps legitimize the power of elites.” —Lizabeth Cohen, author of A Consumers’ Republic   “[A] brilliantly conceived and elegantly written book. Divining Desire is essential for anyone trying to understand how business and political elites connect with their desired audience—or fail to.” —James Ledbetter, editor of Inc. magazine, and author of One Nation under Gold   “In this deeply researched, slyly funny book, Featherstone takes us ‘behind the mirror’ to show us how the economic ritual of the focus group reflects our deepest, most secret political longings: not for better consumer products, but for a deeper role in our democracy. Essential reading for anyone interested in the history of capitalism, economic life and social change.” —Kim Phillips-Fein, author of Fear City   “Focus groups—the desires, anxieties, and fears they reveal—have come to shape almost every aspect of our daily lives, from the products we buy to the politicians we elect. In her history of how the American psyche has been mined in the service of selling, Liza Featherstone lays out how the focus group has burrowed into our culture, becoming a crucial way for elites to explore and use the experiences of everyday people to their profit and advantage. An important, smart, revealing, and especially timely book.” —Susan J. Douglas, author, Enlightened Sexism and Where the Girls Are   “This compulsively readable book is not just about focus groups any more than Moneyball is just about baseball—it’s about American inequality itself, and how giving strategic voice to people as consumers rather than as full citizens has shaped not just our products, but our poisonous policies and politics. Featherstone guides us with clearheaded argument and caustic wit through the often-mesmerizing history of elites listening to masses only to achieve their own capital, and pushes us to imagine what possibilities lie in using the market practice of listening for democratic power, and not just purchase.” —Lauren Sandler, author of One and Only and Righteous  “What’s a focus group and why do you need to know what it is? Liza Featherstone’s Divining Desire is a fascinating and timely look at the big business of asking Americans for their opinion, and gives us valuable and much needed insights into an industry few of us know anything about, but one that impacts everything from our politics to the products for sale on the shelf of our supermarket. It’s a compelling and important book.” —Helaine Olen, author, Pound Foolish: Exposing the Dark Side of the Personal Finance Industry","brand":"OR Books","offers":[{"title":"Default Title","offer_id":48887476552023,"sku":"9781682195093","price":12.34,"currency_code":"GBP","in_stock":false}]},{"product_id":"fundamentals-of-public-relations-and-marketing-communications-in-canada-9781772120448","title":"Fundamentals of Public Relations and Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExperts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their applicationand generously supplemented with examples and case studiesthe book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.Sponsor: Hill + Knowlton Strategies","brand":"University of Alberta Press","offers":[{"title":"Default Title","offer_id":48887602217303,"sku":"9781772120448","price":43.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781772120448.jpg?v=1722545343"},{"product_id":"audacity-to-spy-how-government-business-hackers-rob-us-of-privacy-9781935504795","title":"Audacity to Spy: How Government, Business \u0026","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEver get the feeling you are being watched? The thieves that steal identities are using cutting-edge, high-tech tools that can take one fact from a social media site, another from an online travel survey, a third from a purchase made via the internet and even access highly confidential medical records. Little by little they piece together your buying habits, your religious and school affiliations, the names of your family and pets, your political views, your driving habits, the places you have vacationed, and much, much more. This is not science fiction and this is not the future, this is what is happening to each and every one of us now - today. And although the vast majority of adults say they are concerned about providing personal information online, nearly 1\/3 say they have never used a privacy setting on their computer, never inquired about the charities to whom they donate their money, never worried about someone accessing their medical information and never thought twice about giving a financial institution their social security number over the internet. The Audacity to Spy, written by an attorney with an interest in privacy laws and legislation and her grandmother who is an experienced Information Analyst, reveals the ways in which your identity and personal data have been stolen by various sources. Yes, you should be concerned about the NSA and other government agencies having your phone logs and emails; but you should worry more about the insidious data brokers that are collecting information about you every time you log on to your laptop, use your cell phone, access an app, or use your GPS. Companies are collecting a variety of data about you, combining it with location information, and using it to both personalise their own services and to sell to other advertisers for behavioural marketing. Law enforcement agencies are tracking your car and insurance companies are installing devices to monitor your driving. Clerks are making copies of your credit cards. And if that wasn''t enough, the FBI has reported that hackers have been discovered embedding malicious software in two million computers, opening a virtual door for criminals to rifle through users'' valuable personal and financial information. More than warning you about the ways your data can be stolen, at the end of each chapter are suggestions for limiting the amount of personal data that is available to be seized and divulged. Can you completely cut off the flow of information about yourself? The answer is no, not completely - there is already too much data out there and increasingly sophisticated ways to obtain bits and pieces. But knowing how it is collected, and by whom, gives you the power to control sensitive information and determine how much of your life you wish to expose to those more than willing to exploit it.","brand":"Technics Publications LLC","offers":[{"title":"Default Title","offer_id":48888776819031,"sku":"9781935504795","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781935504795.jpg?v=1791479889"},{"product_id":"the-art-of-going-global-a-practical-guide-to-a-firms-international-growth-9783030210465","title":"The Art of Going Global: A Practical Guide to a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. 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