{"title":"Manufacturing industries Books","description":"","products":[{"product_id":"hamiltonpaterson-j-empire-of-the-clouds-9780571341481","title":"HamiltonPaterson J Empire of the Clouds","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn 1945 Britain was the world''s leading designer and builder of aircraft - a world-class achievement that was not mere rhetoric. And what aircraft they were. The sleek Comet, the first jet airliner. The awesome delta-winged Vulcan, an intercontinental bomber that could be thrown about the sky like a fighter. The Hawker Hunter, the most beautiful fighter-jet ever built and the Lightning, which could zoom ten miles above the clouds in a couple of minutes and whose pilots rated flying it as better than sex.\u003cbr\u003e\u003cbr\u003eHow did Britain so lose the plot that today there is not a single aircraft manufacturer of any significance in the country? What became of the great industry of de Havilland or Handley Page? And what was it like to be alive in that marvellous post-war moment when innovative new British aircraft made their debut, and pilots were the rock stars of the age?\u003c\/p\u003e","brand":"Faber \u0026 Faber","offers":[{"title":"Default Title","offer_id":47833228116311,"sku":"9780571341481","price":12.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780571341481.jpg?v=1710343989"},{"product_id":"ending-hunger-the-quest-to-feed-the-world-without-destroying-it-9781786079268","title":"Ending Hunger: The quest to feed the world","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e‘A provocative vision.’ \u003cem\u003eSunday Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eIn 2017, the number of people going hungry in the world increased, for the first time in a decade. Pesticide-resistant bugs lay waste to crops across the globe, from bananas to potatoes. Food production releases billions of tons of carbon into the world, and it’s only getting worse. The writing is on the wall: our food system must change. But no one can agree on how.\u003c\/p\u003e  \u003cp\u003eWith his trademark counterintuition, Anthony Warner reveals that we have the ability to make a world where no one starves. And one where we don’t feel guilty about tucking in.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‘A provocative vision.’\u003c\/p\u003e * \u003ci\u003eSunday Times\u003c\/i\u003e *\u003cbr\u003e\u003cp\u003e‘This is an important book, and a good one. It’s ambitious and well-researched and timely… Food science can be a dry topic, but Warner manages to make it an entertaining one.’\u003c\/p\u003e -- \u003ci\u003eSpectator\u003c\/i\u003e on \u003ci\u003eThe Angry Chef\u003c\/i\u003e","brand":"Oneworld Publications","offers":[{"title":"Default Title","offer_id":47851251761495,"sku":"9781786079268","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781786079268.jpg?v=1710631247"},{"product_id":"who-poisoned-your-bacon-the-dangerous-history-of-meat-additives-9781785787867","title":"Who Poisoned Your Bacon?: The Dangerous History","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e'Highly persuasive ... a well-organised and solid dossier that alerts us to legalised chemical trickery.'Joanna Blythman, \u003ci\u003eThe Spectator\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'A bombshell book' \u003ci\u003eDaily Mail\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Eye-opening and important . . . a book full of righteous anger' Bee Wilson, from her Foreword\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDid you know that bacon, ham, hot dogs and salami are classified by the World Health Organization (WHO) as 'category 1 carcinogens'?\u003cbr\u003e\u003cbr\u003eWould you eat them if you knew they caused bowel cancer?\u003cbr\u003e\u003cbr\u003eFollowing ten years of detailed investigation, documentary film-maker Guillaume Coudray presents a powerful examination of the use of nitro-additives in meat. As he reveals, most mass-produced processed meats, and now even many 'artisanal' products, contain chemicals that react with meat to form cancer-causing compounds. He tells the full story of how, since the 1970s, the meat-processing industry has denied the health risks because these additives make curing cheaper and quicker, extending shelf life and giving meat a pleasing pink colour.\u003cbr\u003e\u003cbr\u003eThese additives are, in fact, unnecessary. Parma ham has not contained them for nearly 30 years - and indeed all traditional cured meats were once produced without nitrate and nitrite. Progressive producers are now increasingly following that example.?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWho Poisoned Your Bacon?\u003c\/i\u003e - featuring a foreword by acclaimed food writer Bee Wilson - is the authoritative, gripping and scandalous story of big business flying in the face of scientific health warnings. It allows you to evaluate the risks, and carries a message of hope that things can change.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEye-opening and important ... a book full of righteous anger' * Bee Wilson, from her Foreword *\u003cbr\u003eA bombshell book. * Daily Mail *\u003cbr\u003eHighly persuasive ... a well-organised and solid dossier that alerts us to legalised chemical trickery. -- Joanna Blythman * Spectator *","brand":"Icon Books","offers":[{"title":"Default Title","offer_id":47851263623511,"sku":"9781785787867","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781785787867.jpg?v=1710631663"},{"product_id":"car-crazy-the-battle-for-supremacy-between-ford-and-olds-and-the-dawn-of-the-automobile-age-9781610395519","title":"Car Crazy: The Battle for Supremacy between Ford","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBefore the  Big Three,\" even before the Model T, the race for dominance in the American car market was fierce, fast, and sometimes farcical.  Car Crazy  takes readers back to the passionate and reckless years of the early automobile era, from 1893, when the first US-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. The motorcar was new, paved roads few, and devotees of this exciting and unregulated technology battled with citizens who considered the car a dangerous scourge, wrought by the wealthy, that was shattering a more peaceful way of life.Among the pioneering competitors were Ransom E. Olds, founder of Olds Motor Works and creator of a new company called REO Olds' cutthroat new CEO Frederic L. Smith William C.  Billy\" Durant of Buick Motor Company (and soon General Motors) and inventor Henry Ford. They shared a passion for innovation, both mechanical and entrepreneurial, but their maniacal pursuit of market share would also involve legal manipulation, vicious smear campaigns, and zany publicity stunts,including a wild transcontinental car race that transfixed the public. Their war on wheels ultimately culminated in a courtroom battle that would shape the American car industry forever.Based on extensive original research,  Car Crazy  is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The dawn of the auto age brought with it conflict, controversy, fear and excitement as ably illustrated in G. Wayne Miller's book... Simultaneously tracking several threads of the story of early automobiles, Miller reveals business and legal battles, engineering and mechanical innovations, endurance races over destructive terrain, and the social impact of the car... Several of the people who comprise these threads of Miller's history would make likely movie subjects... [a] lively book with implied lessons about our own time.\" --Providence Journal \"Absolutely extraordinary... Get this book! It is very, very readable. Fascinating.\" --LLewellyn King, host of PBS' White House Chronicle \"Fascinating... It was a time of off-the-wall characters, eager-to-corner markets and run competitors off the road. We meet the ruthless Frederic Smith, the CEO of Olds Motor Works, and, of course, Ford.\" --Newport Mercury \"Engrossing and well-written, Miller's study of the cultural impact of the automobile is also a testament to the elements of the vehicle that car enthusiasts find endearing. This work will attract fans of motor sports as well as entrepreneurs and anyone interested in the power of technology to enact social change.\" --Library Journal \"A chronicle of the frantic, ultracompetitive, and heroic early days of automobile manufacturing... Buoyant and charming...Capturing the energy and ambition of a time when optimism in the American spirit was unparalleled, Miller also shows that despite the car's profound effect on American culture, it was not the modern panacea some predicted. A must for car lovers and plenty of interesting material to keep other curious readers flipping pages.\" --Kirkus Reviews \"Does the best job of teaching you everything about the 1st decade of American car-making (1900 -- 1910) that I think we are ever likely to get. If you want to learn how the Ford, Olds, Reo, Chevrolet, Buick and GM got started, this book is indispensable. It's really that good.\" --Jesse Bowers, Just a Car Guy \"Should fan your enthusiasm for automobile history.\" --Examiner.com \"This is a story rich with corporate war, courtroom drama, world-record racing, and larger-than-life characters--in particular Henry Ford, who was not just a mechanical and business genius, but one of America's original speed demons.\" --Jack Roush, founder and CEO of Roush Fenway Racing, the NASCAR team \"Wayne Miller's Men and Speed, about the historic NASCAR season when Dale Earnhardt died, is a sports classic. In Car Crazy, he takes us back to the birth of auto racing when Henry Ford, Barney Oldfield, and other greats risked life and limb--their own and spectators'--in pursuit of money and glory. Some things never change. A must-read for all sports fans.\" --Bill Reynolds, #1 New York Times bestselling coauthor of Success Is a Choice with Rick Pitino, coauthor of Basketball Junkie with Chris Herren, and author of Fall River Dreams \"With the combination of his historian's eye and a unique, cinematic-style approach to storytelling, Wayne Miller has written an exciting page-turner. With a rag-tag cast of underdogs, death-defying spectacles and thrilling courtroom drama, Car Crazy is a must-read book that explores the against-all-odds survival of the American automotive industry in its infancy.\" --Danny Strong, Emmy-winning screenwriter of The Hunger Games: Mockingjay, Parts 1 and 2, and Lee Daniels' The Butler","brand":"PublicAffairs,U.S.","offers":[{"title":"Default Title","offer_id":47851457151319,"sku":"9781610395519","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781610395519.jpg?v=1710636850"},{"product_id":"lean-six-sigma-9780071385213","title":"Lean Six Sigma","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExplains how to impact a company's performance by combining the strength of Lean Production and Six Sigma. This book shows how Lean and Six Sigma methods complement each other. It outlines a program for combining the synergies of these initiatives to provide the organization with greater speed, less process variation, and more bottom-line impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart I - Executive Overview; Chapter 1: Achieving Major Cost and Lead Time Reductions this year; Chapter 2: Why all the delay and cost? Chapter 3: Let Warren Buffett set your priorities for Value Creation; Part II - Creating a Powerful Engine of Wealth Creation; Chapter 4: Benchmarking - CEO's tell what every CEO should know; Chapter 5: Leadership buy-in - The Transforming event; Chapter 6: Creating the Six Sigma Infrastructure and Leaders; Chapter 7: Training Your Organization for Lean Six Sigma; Chapter 8: Making Teams succeed by Predicting Performance; Part II - Getting the Results This Year; Chapter 9: The First 100 days; Chapter 10: The Quantified Value: Defining the Value Stream and time bottlenecks; Chapter 11: The power of the tools - A CEO's overview; Chapter 12: Sharing Best practices; Chapter 13: Accelerating Product Development; Chapter 14: Suppliers - beginning of the Value Stream; Chapter 15: Distribution and logistics - End of the Value Stream; Chapter 16: e-Business and Supply Chain velocity; Chapter 17: Transactional processes - Back to the hotel; Chapter 18: Using Lean Six Sigma in Acquisitions and Divestitures","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":48732110618967,"sku":"9780071385213","price":39.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780071385213.jpg?v=1719995230"},{"product_id":"driven-to-delight-delivering-worldclass-customer-experience-the-mercedesbenz-way-9780071806305","title":"Driven to Delight Delivering WorldClass Customer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eA firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDriven to Delight\u003c\/i\u003e offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership teamâs ambitious, multi-pronged strategy to elevate the companyâs customer experience to best-in-class across all brands and industries.\u003c\/p\u003e\u003cp\u003eThe author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadershipâs vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the companyâs brand promise, âœthe best or nothing.â\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by Steve Cannon, President \u0026amp; CEO,\u003cbr\u003eMercedes-Benz USA xi\u003cbr\u003eAcknowledgments xv\u003c\/p\u003e\u003cp\u003e1: Introduction 1\u003cbr\u003e2: Building the Map 19\u003cbr\u003e3: From Promises to Committed Action 41\u003cbr\u003e4: Examining and Refining Every Touchpoint 61\u003cbr\u003e5: Measuring Customer Experience: The Voice of the Customer as a Tool for Change 79\u003cbr\u003e6: Alignment, Accountability, and Tools for the Front Line 99\u003cbr\u003e7: Delight Is a People Business 117\u003cbr\u003e8: Fully Committed to Growth and Development 139\u003cbr\u003e9: Driving Process and Technological Change 157\u003cbr\u003e10: Integrating Processes into Enterprisewide Solutions 179\u003cbr\u003e11: Success Achieved 203\u003cbr\u003e12: How Good Can Good Be? 225\u003c\/p\u003e\u003cp\u003eConclusion: Driving Your Road to Consumer Delight 245\u003c\/p\u003e\u003cp\u003eGlossary 255\u003cbr\u003eBibliography 265\u003cbr\u003eIndex 276\u003c\/p\u003e","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":48732179202391,"sku":"9780071806305","price":29.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780071806305.jpg?v=1719995856"},{"product_id":"silicon-valley-north-9780080444574","title":"Silicon Valley North","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Silicon phenomenon was, is, and will be an extremely important phenomenon in the accelerated technological, scientific, and economic development of countries and regions. Silicon Valley North (SVN) is the high tech capital of Canada, the nations most developed and dynamic technology sector, which includes multiple clusters in telecommunications, software, photonics, and life sciences. It gave birth to many well-known companies such as Corel, JDS Uniphase, Mitel, Newbridge Networks, Nortel Networks, Digital Equipment of Canada, just to mention a few. A lot of literature describes Silicon Valley and Silicon Alley in the US, Silicon Islands in Asia, and so on. Despite the quite evident importance of Silicon Valley North for the regional, national, and international technological development (especially when Nortel Networks and JDS Uniphase became global leaders in their fields and expanded in explosive fashion), this phenomenon is far from being well understood.Because of this, a book\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction. Beginning of the Canadian Silicon Valley. Silicon Valley North: its recent past, current state, and future. Conclusions.","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48732183232855,"sku":"9780080444574","price":83.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780080444574.jpg?v=1719995873"},{"product_id":"sitopia-9780099590132","title":"Sitopia","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCarolyn Steel is a leading thinker on food and cities. Her first book, \u003ci\u003eHungry City\u003c\/i\u003e, received international acclaim, establishing her as an influential voice in a wide variety of fields across academia, industry and the arts. It won the Royal Society of Literature Jerwood Award for Non-Fiction and was chosen as a BBC Food Programme book of the year.  A London-based architect, academic and writer, Carolyn has lectured at the University of Cambridge, London Metropolitan University, Wageningen University and the London School of Economics and is in international demand as a speaker. Her 2009 TED talk has received more than one million views.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA vital call for us to rediscover the way that food binds us to each other and to the natural world, and in doing so find new ways of living -- Christopher Kissane * Guardian *\u003cbr\u003eSteel's ideas have become a matter of urgency -- Clare Saxby * Times Literary Supplement *\u003cbr\u003eEssential reading!  A visionary look at how quality food should replace money as the new world currency -- Tim Spector\u003cbr\u003eSteel offsets the obviously weighty subject matter with a lightness of touch and twinkling eye for luminous details… an unambiguously essential read -- George Reynolds * Daily Telegraph *\u003cbr\u003eThe beauty of food is that it is so many things at once: necessity and treat, nature and artifice, the subject of science, philosophy, etiquette and art. The book is accordingly multiple in its themes, an all-you-can-eat buffet of thoughts and facts about food...a brave and ambitious book * Observer *","brand":"Vintage Publishing","offers":[{"title":"Default Title","offer_id":48732319744343,"sku":"9780099590132","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780099590132.jpg?v=1719996398"},{"product_id":"eating-animals-jonathan-safran-foer-9780141031934","title":"Eating Animals Jonathan Safran Foer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTo reduce risk of pandemics for ourselves, our gaze needs to turn to the health of animals. \u003c\/b\u003e\u003cb\u003eDiscover Jonathan Safran Foer''s eye-opening and life-changing account of the meat we eat.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e''Should be compulsory reading. A genuine masterwork. Read this book. It will change you'' \u003ci\u003eTime Out\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eEating Animals\u003c\/i\u003e is the most original and urgent book on the subject of food written this century. It will change the way you think, and change the way you eat. For good.\u003cbr\u003e\u003cbr\u003eWhether you''re flirting with veganuary, trying to cut back on animal consumption, or a lifelong meat-eater, you need to read this book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFrom the bestselling author of the essential book on animal agriculture and climate crisis: \u003ci\u003eWe are the Weather.\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''Shocking, incandescent, brilliant'' \u003c\/b\u003e\u003ci\u003eThe Times\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e''Everyone who eats flesh should read this book'' Hugh Fearnley-Whittingstall\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Universally compelling. 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One of the finest books ever written on the subject of eating animals -- The Times Literary Supplement\u003c\/b\u003e\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732400157015,"sku":"9780141031934","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141031934.jpg?v=1719996715"},{"product_id":"waste-9780141036342","title":"Waste","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCombining frontline investigation with startling new data, Tristram Stuart''s \u003ci\u003eWaste \u003c\/i\u003eshows how the way we live now has created a global food crisis - and what we can do to fix it.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e  With shortages, volatile prices and nearly one billion people hungry, the world has a food problem - or thinks it does.\u003cbr\u003e\u003cbr\u003e  Yet farmers, manufacturers, supermarkets and consumers in North America and Europe discard up to half of their food - enough to feed all the world''s hungry at least three times over. Forests are destroyed and nearly one tenth of the West''s greenhouse gas emissions are released growing food that will never be eaten. While affluent nations throw away food through neglect, in the developing world crops rot because farmers lack the means to process, store and transport them to market. \u003cbr\u003e\u003cbr\u003e  But there could be surprisingly painless remedies for what has become one of the world''s most pressing environmental and social problems. Travelling from Yorkshire to\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732402975063,"sku":"9780141036342","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"empire-of-cotton-9780141979984","title":"Empire of Cotton","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWINNER OF THE 2015 BANCROFT PRIZE \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWINNER OF THE 2015 PHILIP TAFT PRIZE\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFINALIST FOR THE 2015 PULITZER PRIZE FOR HISTORY\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSHORTLISTED FOR THE 2015 CUNDHILL PRIZE IN HISTORICAL LITERATURE\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eEconomist \u003c\/i\u003eBOOKS OF THE YEAR 2015\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Knowledgeable and stunning'' Orhan Pamuk \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''A masterpiece of the historian''s craft'' \u003ci\u003eThe Nation\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eFor about 900 years, from 1000 to 1900, cotton was the world''s most important manufacturing industry. It remains a vast business - if all the cotton bales produced in 2013 had been stacked on top of each other they would have made a somewhat unstable tower 40,000 miles high.  \u003cbr\u003e\u003cbr\u003eSven Beckert''s superb new book is a history of the overwhelming role played by cotton in dictating the shape of our world. It is both a gripping narrative and a brilliant case history of how the world works.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA masterpiece of the historian's craft: combining a global scope with concern for the nuances of individual experience, Beckert tracks the fortunes of a single commodity, cotton, across six continents and thousands of years. That sweeping project is driven by the attempt to unravel the causes and consequences of one overarching puzzle: \"why, after many millennia of slow economic growth, a few strands of humanity in the late eighteenth century suddenly got much richer.\" On the way to his answer, Beckert uncovers a history he claims \"provides the key to understanding the modern world.\" . . . The belief that discovering the origins of economic growth might unlock modernity's secrets raises questions that are even more tantalizing -- Timothy Shenk * The Nation *\u003cbr\u003eA fascinating and profound examination of the history of a crop that played a transformative role in the making of the modern world. Beckert manages to keep in view a remarkable cast of characters, from planters and slaves in the United States to British industrialists and factory workers, and farmers in India, Egypt, and China. \u003ci\u003eThe Empire of Cotton\u003c\/i\u003e is global history as it should be written -- Eric Foner\u003cbr\u003eMasterly . . . Deeply researched and eminently readable, \"Empire of Cotton\" gives new insight into the relentless expansion of global capitalism.  With graceful prose and a clear and compelling argument, Beckert not only charts the expansion of cotton capitalism. . . he addresses the conditions of enslaved workers in the fields and wage workers in the factories.  An astonishing achievement -- Thomas Bender * NY Times *\u003cbr\u003ePersuasive . . . brilliant . . . Beckert's detailed narrative never scants the rich complexity of the cotton trade's impact on many different societies -- Wendy Smith * Boston Globe *\u003cbr\u003eEmpire of Cotton' proves Sven Beckert one of the new elite of genuinely global historians.  Too little present-day academic history is written for the general public. 'Empire of Cotton' transcends this barrier and should be devoured eagerly, not only by scholars and students but also by the intelligent reading public. The book is rich and diverse in the treatment of its subject. The writing is elegant, and the use of both primary and secondary sources is impressive and varied. Overviews on international trends alternate with illuminating, memorable anecdotes . . . Beckert's book made me wish for a sequel -- Daniel Walker Howe * The Washington Post *\u003cbr\u003eImportant  . . .a major work of scholarship that will not be soon surpassed as the definitive account of the product that was, as Beckert puts it, the Industrial Revolution's 'launching pad -- Adam Hochschild * New York Times Book Review *\u003cbr\u003eHefty, informative, and engaging . . . Beckert's narrative skills keep the story of capitalism fresh and interesting for all readers * Publishers Weekly *\u003cbr\u003eAn engrossing narrative -- Giorgio Riello * History Today *\u003cbr\u003eBeckert is a big-order thinker. His book offers a masterly picture of the empire of cotton as an economic system that held together myriad different parts...Beckert's ability to write a history on this scale is impressive indeed -- Stephanie McCurry * Times Literary Supplement *\u003cbr\u003eSven Beckert's \u003ci\u003eEmpire of Cotton: A Global History \u003c\/i\u003eis certainly a must-read for specialists as well as the lay reader. The lucid style and the wide canvas, both in time and space, make the book riveting -- Dr. V. Krishna Ananth * The Hindu *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732499280215,"sku":"9780141979984","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141979984.jpg?v=1719997153"},{"product_id":"beer-9780199996742","title":"Beer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDespite competition from an ever-growing range of alternative adult beverages, beer remains a vastly important beverage globally. There is a huge diversity of beer styles, drinks suited not only to refreshment and delight in themselves, but also to suit any drinking occasion, including alongside food of all types. There is nutritional value in beer and evidence that, consumed responsibly, it can be a valuable part of a well-balanced diet. This relates to the wholesomeness of the basic materials employed for the brewing of beer, notably malt and hops, but also the nature of the longstanding processes that are employed in converting cereals such as barley and wheat into malt and thence through the time-honored stages of brewing. This book explains these issues- history, nature and complexity of the modern brewing business, types of beer, quality attributes of beer, the underpinning processes, and much more. Any reader, from those who know little about the subject through to the beer afic\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book is a good read for anyone interested in the science of beer or its consumption.\"  -Chemistry World\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword by Dr Tim Cooper Preface  Preface to the Third Edition Preface to the Second Edition  Preface to the First Edition  Acknowledgments  Introduction   Chapter 1: FERTILE CRESCENT TO FRANKFURT: The World of Beer and Breweries  Chapter 2: A BRIEF HISTORY OF BEER Chapter 3: BARLEY TO BARREL: The Basics of Malting and Brewing  Chapter 4: PERSONAL CHOICE: Beer Styles  Chapter 5: SEE, SMELL, SAVOR: The Quality of Beer  Chapter 6: BEER AND BODY Chapter 7: THE HEART AND SOUL OF BEER: Malt  Chapter 8: WATER: And Genuine Terroir  Chapter 9: RICE, CORN AND OTHER TOUCHY SUBJECTS                              Chapter 10: THE WICKED AND PERNICIOUS WEED: Hops  Chapter 11: HOT STUFF: The Brewhouse  Chapter 12: GODESGOOD: Yeast and Fermentation  Chapter 13: REFINING MATTERS: Downstream Processing  Chapter 14: ENVIRONMENTAL MATTERS Chapter 15: MEASURE FOR MEASURE: How Beer Is Analyzed  Chapter 16: REVERENCE FOR BEER Chapter 17: TO THE FUTURE: Malting and Brewing in Years to Come   Glossary  Further Study  Index","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48732892037463,"sku":"9780199996742","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199996742.jpg?v=1719998835"},{"product_id":"a-girl-named-carrie-9780578969602","title":"A Girl Named Carrie","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"University of North Texas Press","offers":[{"title":"Default Title","offer_id":48735565283671,"sku":"9780578969602","price":33.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780578969602.jpg?v=1723810259"},{"product_id":"regional-advantage-9780674753402","title":"Regional Advantage","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhy, in the '90s, did business flourish in California's Silicon Valley but decline along Route 128 in Massachusetts? The answer, Saxenian suggests, has to do with the fact that Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is scholarship at its best—thoroughly researched, elegantly written, a compelling story that’s relevant to business executives and policymakers everywhere. -- John Case * Boston Globe *\u003cbr\u003eThe best book I’ve seen at analyzing the secrets of Silicon Valley’s success. And it shows why the valley’s future remains bright even though costs are high. -- James J. Mitchell * San Jose Mercury News *\u003cbr\u003eSaxenian’s findings are important because they highlight the fundamental organizational practices behind California’s economic successes in several key sectors, a reality dangerously ignored by many of the state’s political and business leaders. -- David Friedman * Los Angeles Times *\u003cbr\u003eA welcome addition to the growing literature on American high technology, offering fresh insights in a thorough…account of the economic and technological evolution of America’s premier high-technology regions. -- Richard Florida * Science *\u003cbr\u003e\u003ci\u003eRegional Advantage\u003c\/i\u003e is an impressive demonstration of why new technologies and new markets both create and are driven by new business models and corporate structures. -- Michael Stern * San Francisco Chronicle *\u003cbr\u003eOver the past decade, however, there has been a growing interest in the role which territory (in the form of regions, industrial districts, or innovative milieux) plays in fostering technical change and industrial innovation… One of the many virtues of this book is the way it penetrates beneath these superficial similarities, exposing a more complex, more telling set of differences which help to explain the very different fortunes of these regions in recent years… What we have here is a well-researched, elegantly written, and provocative book on a subject which should engage a wide array of disciplines, especially those with an interest in innovation and regional development. -- Kevin Morgan * Research Review *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePrologue   Introduction: Local Industrial Systems    1. Genesis: Universities, Military Spending, and Entrepreneurs   2. Silicon Valley: Competition and Community   3. Route 128: Independence and Hierarchy   4. Betting on a Product   5. Running with Technology   6. Inside Out: Blurring Firms' Boundaries    Conclusion: Protean Places   Notes   Historical Data   Definitions and Data Sources   Acknowledgments   Index","brand":"Harvard University Press","offers":[{"title":"Default Title","offer_id":48735972786519,"sku":"9780674753402","price":27.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780674753402.jpg?v=1723810423"},{"product_id":"cotton-9780745681986","title":"Cotton","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhether we are out on the streets or between the sheets, cotton is our constant companion. But behind this ubiquitous fibre prized for its softness lies a darker story of exploitation and hardship.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \"This is a vividly told, interrogative read that establishes its author as a leading expert on the politics of commodities and development\"\u003cbr\u003e \u003cb\u003eLSE Review of Books\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\"A wonderful book that teaches us about  history, globalization, geography, farming systems, labor, markets, politics and international trade. Sneyd provides a comprehensive overview of this remarkable commodity, while making a clear and persuasive argument about the need for alternative cotton production systems.\"\u003cbr\u003e \u003cb\u003eWilliam G. Moseley, Macalester College\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \"An important exposé of the cotton industry that opens our eyes to the way many businesses manipulate the media – and all of us. A telling example of why we all should look for and expose the story behind the story.\"\u003cbr\u003e \u003cb\u003eJohn Perkins, Author of \u003ci\u003eConfessions of an Economic Hit Man\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eAcknowledgements\u003c\/li\u003e\n\u003cli\u003e1 Spinning a Fibrous Tale\u003c\/li\u003e\n\u003cli\u003e2 The World Cotton (Dis)Order\u003c\/li\u003e\n\u003cli\u003e3 Cotton on the Land\u003c\/li\u003e\n\u003cli\u003e4 Cotton for the Country\u003c\/li\u003e\n\u003cli\u003e5 Cotton in Company Hands\u003c\/li\u003e\n\u003cli\u003e6 Beyond the Dirty White Stuff\u003c\/li\u003e\n\u003cli\u003eAfterword: A Learner in the World Cotton Order Notes\u003c\/li\u003e\n\u003cli\u003eSelected Readings\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48736488292695,"sku":"9780745681986","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745681986.jpg?v=1723810676"},{"product_id":"salt-sugar-fat-9780753541470","title":"Salt Sugar Fat","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe No.1 \u003ci\u003eNew York Times\u003c\/i\u003e Bestseller\u003cbr\u003e\u003cbr\u003eIn China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.\u003cbr\u003e\u003cbr\u003eWe are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point' of sugary drinks. He unearths marketing campaigns designed  in a technique adapted from the tobacco industry  to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.\u003cbr\u003e\u003cbr\u003eAre you ready for the truth about what's in your shopping basket?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMichael Moss has brilliantly exposed the systematic venality of Big Food. This book will confirm all your worst suspicions about the lengths big food companies go to to keep us hooked on junk. * Joanna Blythman, bestselling author of Shopped and Bad Food Britain *\u003cbr\u003eWhat happens when one of the country’s great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that’s making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That’s all of us. * Ron Suskind, Pulitzer Prize–winning author of Confidence Men: Wall Street, Washington, and the Education of a President *\u003cbr\u003eA mouth-watering, gut-wrenching look at the food we hate to love * Publishers Weekly *\u003cbr\u003eA shocking, galvanising manifesto against the corporations manipulating nutrition to fatten their bottom line—one of the most important books of the year * Kirkus Reviews, starred review *\u003cbr\u003eIn this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives—and the world around us. * Alice Waters *","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48737027359063,"sku":"9780753541470","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780753541470.jpg?v=1723810913"},{"product_id":"unprocessed-9780753559765","title":"Unprocessed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKimberley Wilson\u003c\/b\u003e is a Chartered Psychologist, author and visiting lecturer working in private practice in central London. She's a Governor of the Tavistock \u0026amp; Portman NHS Mental Health Trust and the former Chair of the British Psychological Society's Training Committee in Counselling Psychology. Kimberley's first book \u003ci\u003eHow to Build a Healthy Brain\u003c\/i\u003e (Yellow Kite, 2020) explored how to look after both physical and mental well-being. She hosts Stronger Minds, a podcast on topics such as food, lifestyle, psychology and mental health. She's appeared on various TV shows including GMB and was a Great British Bake Off finalist.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThis is a really important book - identifying one of the most alarming ways that our poor diet hurts us. Our brains are as severely affected as our bodies. Packed with science, hope and a clear demand for much needed change.\u003c\/b\u003e * Chris van Tulleken *\u003cbr\u003e\u003cb\u003eA powerful book that breaks down the dangerous beliefs that food is just fuel and delivers an important message we can all get behind - eat for your body and your brain! With a mental health crisis on our hands and over 50% of our diets coming from UPFs the evidence Kimberley presents in this book will change lives and hopefully policy.\u003c\/b\u003e * Professor Tim Spector *\u003cbr\u003e\u003cb\u003eKimberley Wilson kick-starts a hugely important conversation that not many are having. A powerful read. Everybody needs to read this book.\u003c\/b\u003e * Fearne Cotton *\u003cbr\u003e\u003cb\u003eMarks a transformation in our thinking about diets. With luck it may one day make our brains better, a development that is long overdue... an essential and urgent read.\u003c\/b\u003e * Sunday Times *","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48737039876439,"sku":"9780753559765","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780753559765.jpg?v=1723810925"},{"product_id":"fashion-film-9780857857002","title":"Fashion Film","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNick Rees-Roberts\u003c\/b\u003e is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis thoroughly researched and engagingly written book sets the benchmark for an emerging field. Nick Rees-Roberts has put the subject on the map as an important strand of popular and media culture. \u003ci\u003eFashion Film\u003c\/i\u003e is sure to become a classic. * Caroline Evans, Central Saint Martins, University of the Arts London, UK *\u003cbr\u003eNot only is it both intellectually rigorous and totally comprehensive, but it is also beautifully written and in every way a pleasure to read. * Pamela Church Gibson, London College of Fashion, UK *\u003cbr\u003eThe most substantial—and one of the best—considerations of the subject of fashion film to date ... extremely intelligent, well researched, and beautifully written ... Bravo! * Marketa Uhlirova, Central Saint Martins, London, UK *\u003cbr\u003e[I]t is a great pleasure to find in \u003ci\u003eFashion Film: Art and Advertising in the Digital Age\u003c\/i\u003e a book that thoroughly explores the wide ranging phenomenon of fashion film. * International Journal of Fashion Studies *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations Acknowledgments  Introduction: Fashion Film – The Long and Short of It  PART I: PROMOTION: DIGITAL FASHION FILM  Visual Communications Hyper-Advertising and The Mini-Film Event Branded Experience, Artistic Exploration and Cultural Critique Hybrid Content: Fashion Film and Music Video Editorial Convergence and Spreadable Content Film and Branded Entertainment Conceptual Fashion Film Narrative Fashion Film Commodity Auteurism Promotional Genres  PART II: PROCESS: DOCUMENTARY FASHION FILM  Behind The Scenes The Staging of Labour In and Out of Fashion with William Klein Backstage with Loïc Prigent Reframing Fashion History Filming Everyday Fashion The Fashion Photographer on Film The Fashion Model on Film  PART III: PERSONALITIES: DESIGNER FASHION FILM  Masters of Style Designer Lives Curating Chanel Documenting Dior All About Yves The Warhol Legacy  Conclusion: The End of Fashion Film  Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48737757561175,"sku":"9780857857002","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857857002.jpg?v=1723811425"},{"product_id":"royal-naval-cordite-factory-holton-heath-a-pictorial-history-9780992855444","title":"Royal Naval Cordite Factory Holton Heath A","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Folly Books Ltd","offers":[{"title":"Default Title","offer_id":48737946337623,"sku":"9780992855444","price":23.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780992855444.jpg?v=1723811622"},{"product_id":"my-little-ponya-around-the-world-9780764317491","title":"My Little Pony Around the World","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Schiffer Publishing Ltd","offers":[{"title":"Default Title","offer_id":48738452177239,"sku":"9780764317491","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780764317491.jpg?v=1720048550"},{"product_id":"the-merlin-9781398103252","title":"The Merlin","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNew B-format paperback - First ever narrative history of the famous aero engine that powered the Spitfire, Hurricane, Lancaster, Mosquito and Mustang, the aircraft that made the difference between victory and defeat at critical moments in the Second World War - the Battle of Britain and the allied aerial offensive against Germany.","brand":"Amberley Publishing","offers":[{"title":"Default Title","offer_id":48738666873175,"sku":"9781398103252","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398103252.jpg?v=1720049830"},{"product_id":"ct-harris-calne-9781398108486","title":"CT Harris Calne","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe story of these purveyors of Wiltshire ham, who once employed 2,000 people and remains fondly remembered in Calne and the surrounding areas.","brand":"Amberley Publishing","offers":[{"title":"Default Title","offer_id":48738676408663,"sku":"9781398108486","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398108486.jpg?v=1720049858"},{"product_id":"lime-kilns-9781445680590","title":"Lime Kilns","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExplores a lavishly illustrated look at an important part of our industrial history with Lime Kilns.","brand":"Amberley Publishing","offers":[{"title":"Default Title","offer_id":48739294052695,"sku":"9781445680590","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781445680590.jpg?v=1720051799"},{"product_id":"stinking-bishops-and-spotty-pigs-9781445687285","title":"Stinking Bishops and Spotty Pigs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEmma Kay explores the rich culinary heritage of Gloucestershire, through the history of its food and drink.","brand":"Amberley Publishing","offers":[{"title":"Default Title","offer_id":48739298771287,"sku":"9781445687285","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781445687285.jpg?v=1720051820"},{"product_id":"pond-puddings-and-sussex-smokies-9781445697062","title":"Pond Puddings and Sussex Smokies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn engaging and informative celebration of Sussexâs culinary heritage highlighting county specialities, producers and food-themed events.","brand":"Amberley Publishing","offers":[{"title":"Default Title","offer_id":48739306832215,"sku":"9781445697062","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781445697062.jpg?v=1720051852"},{"product_id":"the-fashion-show-9781472568489","title":"The Fashion Show","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTake up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, \u003ci\u003eThe Fashion Show\u003c\/i\u003e is the must-have guide to showing off a collection.You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.Future fashion designers, fashion marketers, fashion managers, fashion PRs  and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eGill Stark has proffered a rather fascinating read for almost any fashion reader… this is a book that has something to offer even the most jaded fashion reader. * NY Journal of Books *\u003cbr\u003ePerfect for upcoming fashion designers, [this] is an absolute must if you want to gain more insight into the industry. * London Runway *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction   Chapter 1: The Evolution of the fashion show Chapter 2: Contemporary contexts of the fashion show Chapter 3: Marketing and communications Chapter 4: Creating a spectacle: planning a fashion show Chapter 5: Show day Chapter 6: After the show   The future of the fashion show Bibliography Acknowledgements Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739471065431,"sku":"9781472568489","price":30.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472568489.jpg?v=1720052342"},{"product_id":"reeds-vol-5-ship-construction-for-marine-engineers-9781472989208","title":"Reeds Vol 5 Ship Construction for Marine","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis authoritative textbook covers ship construction techniques and methods for all classes of the Merchant Navy marine deck and engineering Certificates of Competency (CoC) as well as students studying for degrees and diplomas in Naval Architecture and Marine Engineering. It is complementary to \u003ci\u003eReeds Vol 4\u003c\/i\u003e (Naval Architecture) and \u003ci\u003eReeds Vol 8\u003c\/i\u003e (General Engineering Knowledge).\u003cbr\u003e\u003cbr\u003eThis fully revised edition prioritises the need of these students, recognising recent syllabus changes and current pathways to a sea-going engineering career, with the increased emphasis on academic content to be delivered by colleges and universities. The text has been updated and expanded to reflect recent developments in techniques and materials used, and related changes in ship design, including sample examination questions and worked example answers throughout.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePREFACE  GENERAL INTRODUCTION  1 SHIP TYPES AND TERMS  Passenger Ships  Container Ships (the Modern Cargo Liner Ships) General Cargo Ships Roll-On\/ Roll-Off Vessels Oil Tankers Bulk Carriers Chemical Carriers Liquefied Gas Carriers Superyachts General Notes Ship Terms  2 STRESSES IN A SHIP’S STRUCTURE Strength of Ships – Overall Design Concept Longitudinal Bending Transverse Bending and Racking  3 STEEL SECTIONS USED: WELDING AND MATERIALS Welding Welding Safety Manual metal arc welding (electric arc welding) Welding Processes Materials Mild steel Higher tensile steels Arctic D steel Aluminium alloys The fracturing of steel structures Composites Machining and Repairs              4 BOTTOM AND SIDE FRAMING Double Bottom Side Framing  5 SHELL AND DECKS Shell Plating Deck Plating Beams and Deck Girders Hatches  6 BULKHEADS AND DEEP TANKS Watertight Bulkheads Watertight Doors Deep Tanks Non- watertight Bulkheads Corrugated Bulkheads  7 FORE END ARRANGEMENTS Stem Arrangements to Resist Panting Arrangements to Resist Pounding Bulbous Bow Anchor and Cable Arrangements  8 AFTER END ARRANGEMENTS Cruiser Stern Sternframe and Rudder Shaft Tunnel Thrust Improvement Kort Nozzle Tail Flaps and Rotating Cylinders Podded Drive  9 OIL TANKERS, BULK CARRIERS, LIQUEFIED GAS CARRIERS AND CONTAINER SHIPS 129 Introduction Oil Tankers Bulk Carriers Liquefied Gas Carriers Container Ships  10 THE LOAD LINE REGULATIONS Freeboard Tonnage 159 Life-Saving Appliances Fire Protection Survey of Ships – Discontinuities  11 SHIP DYNAMICS Propellers Fluctuating Forces Caused by the Propeller Wake Field Podded Drive Controllable Pitch Propellers Contra-Rotating Propellers Vertical Axis Propellers Tunnel Thrusters (Bow and Stern Thrusters) Rolling and Stabilisation Reduction of Roll Vibration  12 CORROSION, COATINGS AND DRY-DOCKING Insulation of Ships Corrosion Hull Coatings – for Efficiency and for the Prevention of Corrosion Design and maintenance Fouling Examination in Dry Dock – Class Emergency Repairs to Structure Engine Casing Funnel  SELECTION OF EXAMINATION QUESTIONS – OPERATIONAL\/MANAGEMENT LEVEL  SELECTION OF EXAMINATION QUESTIONS – MANAGEMENT LEVEL  INDEX","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739475882327,"sku":"9781472989208","price":47.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472989208.jpg?v=1720052354"},{"product_id":"the-fundamentals-of-digital-fashion-marketing-9781474220859","title":"The Fundamentals of Digital Fashion Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Fundamentals of Digital Fashion Marketing \u003c\/i\u003eintroduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion''s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a lively and visually stimulating book that covers all the key factors associated with digital fashion business. Overall, the content provides an accessible introduction to the digital fashion marketing subject and individually, the various chapters provide useful starting points for more in-depth research on key topics such as fashion blogging, mobile devices, analytics and fashion video. [This book] definitely fits the needs of our course and also aligns with the overall strategic direction of our department, which is to continue to be at the forefront of all things digital across marketing, communication, media, PR, events and fashion management. As we are not yet using a title that focuses specifically on Digital Fashion Marketing, the project has a real strength and relevance for our teaching. -- Karen Cross, Subject leader for Marketing, Fashion and Retail * Robert Gordon University, Aberdeen, Scotland *\u003cbr\u003eI would use this book in two of my courses: Luxury Marketing (at the undergraduate level) and Entrepreneurship in the Business of Art (also undergraduate level). Marketing fashion and digital marketing is an important question and it is particularly so as it relates to luxury fashion brands. In Entrepreneurship this title will be useful because other types of products can be marketed digitally based on the fashion model. In other words, my students don’t necessarily focus on fashion (some of them do) but basically everyone would benefit from an in-depth view of how digital fashion marketing works (and why it is successful). The proposed book offers both a history of the digital space as it relates to the fashion industry AND a guide on how to profitably utilize the digital space (in all its iterations) to advance\/promote\/and sell fashion merchandize. In fact, this is the book’s strength as well. It is not only history, it is not just theory, it is a combination of history, theory, and practical advice derived from case studies and interviews with fashion professionals. -- Thomai Serdari, New York University\u003cbr\u003eAn approachable, at-a-glance look at digital marketing for fashion. At the level it is pitched, it is a good offering... this sort of subject matter is pretty core to all fashion promotion\/marketing courses. The author is obviously experienced in this area and seemingly a good person to write the book. -- Jon Cope, Senior Lecturer, University for the Creative Arts\/Westminster University, London\u003cbr\u003eAs a focused fashion text for the digital age, this book is a great addition to the field and covers a variety of topics on the vastness of technology impacting fashion marketing. -- Tasha Lewis, Assistant Professor in Fashion Design Management, Cornell University, USA\u003cbr\u003eThis is a great introductory workbook for digital fashion marketing. It is written by a fashion expert in a simple jargon-free way that helps students understand the changing role of digital developments in the fashion system. -- Michelle Tellam Lawrence, Senior Lecturer, Fashion Marketing, Falmouth University, UK\u003cbr\u003eAn accessible how-to guide for digital fashion marketers that introduces fashion students to the latest industry practices using contemporary case studies in a key curriculum area. -- Natascha Radclyffe-Thomas, Course Leader BA Fashion Marketing, Fashion Business School, London College of Fashion, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction  1. Fashion Marketing and Digital Technologies 2. Fashion and Online Marketing 3. Social Media and Fashion Marketing 4. Fashion and Film  5. Fashion and Mobile Media  6. Digital Spaces and Innovations  Bibliography  Further Reading Index  Picture Credits  Acknowledgements","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739586638167,"sku":"9781474220859","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474220859.jpg?v=1720052669"},{"product_id":"fashion-as-creative-economy-micro-enterprises-in-london-berlin-and-milan-9781509553853","title":"Fashion as Creative Economy: Micro-Enterprises in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour. Digital technology undermines traditional fashion companies, while small-scale independent fashion designers provide radical innovations in design and work in more socially inclusive ways.\u003c\/p\u003e \u003cp\u003eThis book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts – the ‘milieu of fashion labour’, ‘social fashion’ and ‘fashion diversity’ – and chart the new world of digital fashion-tech and e-commerce.\u003c\/p\u003e \u003cp\u003eDrawing on lessons from European initiatives and recognizing the capacity of microenterprises and start-ups to determine fashion’s future, the authors call for the industry to be significantly decentralized to ensure more diversity and less exclusivity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eFashion as Creative Economy\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003eis a brilliant, multilayered work that offers an unparalleled theoretical synthesis of the fashion industry. It makes effective recommendations for how this system can be transformed and made more just.\"\u003cbr\u003e\u003cb\u003eJo Littler, City, \u003ci\u003eUniversity of London \u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\"This book is an important addition to both the scholarly literature and the public debates over the future of the fashion industry.\"\u003cbr\u003e\u003cb\u003eDavid O’Brien, \u003ci\u003eUniversity of Sheffield\u003c\/i\u003e\u003c\/b\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48739838001495,"sku":"9781509553853","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781509553853.jpg?v=1720053266"},{"product_id":"carbon-colonialism-how-rich-countries-export-climate-breakdown-9781526169181","title":"Carbon Colonialism: How Rich Countries Export","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAround the world, leading economies are announcing significant progress on climate change. World leaders are queuing up to proclaim their commitment to tackling the climate crisis, pointing to data that shows the progress they have made. Yet the atmosphere is still warming at a record rate, with devastating effects on poverty and precarity in the world’s most vulnerable communities. Are we being deceived?\u003cbr\u003e\u003cbr\u003eClimate change is devastating the planet, and globalisation is hiding it. This book opens our eyes.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eCarbon colonialism\u003c\/i\u003e explores the murky practices of outsourcing a country’s environmental impact, where emissions and waste are exported from rich countries to poorer ones; a world in which corporations and countries are allowed to maintain a clean, green image while landfills in the world’s poorest countries continue to expand, and droughts and floods intensify under the auspices of globalisation, deregulation and economic growth.\u003cbr\u003e\u003cbr\u003e Taking a wide-ranging, culturally engaged approach to the topic, the book shows how this is not only a technical problem, but a problem of cultural and political systems and structures – from nationalism to economic logic – deeply embedded in our society.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e'Carbon colonialism\u003c\/i\u003e is a timely analysis of the contradictions of climate politics. It not only makes visible the concealed costs of extraction hidden beneath the shiny sustainability commitments of Global North politics, but also provides an eye-opening account of climate breakdown in the Global South.'\u003cbr\u003eMatthias Schmelzer, author of\u003ci\u003e The Future Is Degrowth  \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'By taking readers on a journey through landscapes poisoned by the effluvia of economic growth, Laurie Parsons exposes the ongoing impact of colonialism and global capitalism on some of the most vulnerable places on earth. Read this book if you want to understand how the impacts of history are still reverberating today.'\u003cbr\u003eCarry Somers, founder of Fashion Revolution\u003cbr\u003e\u003cbr\u003e'Thoroughly recommend reading this excellent book. A fascinating and well-written explanation of how global capitalism exports environmental destruction to poor places, while extracting wealth to rich ones.'\u003cbr\u003eGrace Blakeley, author of \u003ci\u003eThe Corona Crash\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003e'\u003c\/i\u003e\u003ci\u003eCarbon colonialism\u003c\/i\u003e is an uncomfortable book to read from the comforts of the rich world. It is unsettling because Laurie Parsons renders visible through curated cases and close argument the global signatures of environmental risk, exposure and reward, and the structural violence of climate change.'\u003cbr\u003eJonathan Rigg, Professor of Human Geography, University of Bristol\u003cbr\u003e\u003cbr\u003e'An eye-opening, fact-based indictment of the current path we’re on, one where rich countries and companies are accumulating the resources to mitigate the impacts of climate change rather than moving to stop environmental destruction.'\u003cbr\u003eAssaad Razzouk, author of \u003ci\u003eSaving the Planet Without the Bull  \u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e'Fantastic. Moving. And beautifully written.' \u003cbr\u003eSven Beckert, author of \u003ci\u003eEmpire of Cotton\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'\u003ci\u003eCarbon colonialism \u003c\/i\u003eexposes the uneven geography of the climate crises through thoughtful field work, detailing how destructive global environmental change is teleconnected to impoverishment. Parsons traces the ways in which the most egregious effects of climate change are found at the bottom of global gradients of inequality while tackling head on the myths that surround the political economy of climate change.'\u003cbr\u003eAndrew Brooks, Reader in Uneven Development, King's College London and author of \u003ci\u003eClothing Poverty \u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e'Carbon colonialism\u003c\/i\u003e is a welcome salve to the pernicious greenwashing that pollutes contemporary capitalism. Laurie Parsons skillfully weaves ethnographic encounters with detailed research to craft a book that is both timely and urgently necessary. \u003ci\u003eCarbon Colonialism\u003c\/i\u003e asks critical questions about the status-quo, where life is cheap, destruction is uneven, and profit is extracted from our planetary future.'\u003cbr\u003e Thom Davies, Associate Professor in Geography, University of Nottingham and co-editor of \u003ci\u003eToxic Truths\u003cbr\u003e\u003cbr\u003e'\u003c\/i\u003eParsons takes everyday objects – bricks, a pair of socks, teabags – and draws out lessons from their global supply chains. And it was great to hear more from Cambodia, a country we don’t hear from very much, and where Parsons has spent a lot of time. Altogether, \u003ci\u003eCarbon colonialism\u003c\/i\u003e is a stark reminder that for all its apparent environmental progress, consumer capitalism still relies on invisible \"elsewheres\" to keep the economic wheels turning.'\u003cbr\u003eJeremy Williams, The Earthbound Report\u003cbr\u003e\u003cbr\u003e'This book explains how wealth is ruling and harming the environment. We are all accountable for our unsustainable overuse of natural resources and climate change. Therefore, this book must be read by every individual, not just those with a specific interest.'\u003cbr\u003eAnkita Sharma, \u003ci\u003eStudies of Transition States and Societies\u003c\/i\u003e, Vol. 15 Issue 1\u003cbr\u003e\u003cbr\u003e'The paramount merit of \u003ci\u003eCarbon Colonialism\u003c\/i\u003e resides in shedding light on our present environmental panorama and exposing the intricate interweaving of the capitalist production model with the generation and dissemination of environmental vulnerability worldwide. Acknowledging this underlying rationale within our global economy marks the primary pivotal stride towards steering actions and crafting genuinely effective regulations to mitigate the environmental impact of consumption.'\u003cbr\u003eLeonardo Macedo, \u003ci\u003eEthnic and Racial Studies\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Parsons’ major contribution through this book is to identify the political economy of climate change and the vulnerabilities which emerge from it. The book will be especially helpful for economists, political economists and geographers who research issues around climate change policy and accountability. However, anyone interested the current global environmental problem, climate change and sustainability issues will find this book captivating. The book lays bare the dismal state of the global climate crisis and argues convincingly that protecting the planet must go hand in hand with ensuring fairness, equity and social justice for all people.'\u003cbr\u003eSneha Biswas, LSE Review of Books  \u003cbr\u003e\u003cbr\u003e'Fabulous and much-needed'\u003cbr\u003eMelody Kemp, Society of Environmental Journalists\u003cbr\u003e\u003cbr\u003e'Parsons’s lively and accessible synthesis debunks the myth of a livable and just future under carbon colonialism...'\u003cbr\u003eZ. Albertson, Western Washington University, \u003ci\u003eCHOICE \u003c\/i\u003e(March 2024 Vol. 61 No. 7)\u003c\/p\u003e -- .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1: Moving forwards, or dumping sideways? The myth of a sustainable future  \u003cbr\u003e\u003cb\u003ePart I: Greenwashing the global factory\u003c\/b\u003e\u003cbr\u003e2: Founding the global factory: the first five hundred years\u003cbr\u003e3: Consumer power in the global factory: a lucrative illusion\u003cbr\u003e4: Carbon colonialism: hidden emissions in the global periphery\u003cbr\u003e\u003cb\u003ePart II: Manufacturing disaster in the global factory\u003c\/b\u003e\u003cbr\u003e5: Climate precarity: how global inequality shapes environmental vulnerability\u003cbr\u003e6: Money talks: who gets to speak for the environment and how\u003cbr\u003e7: Wolves in sheep’s clothing: how corporate logic co-opts climate action\u003cbr\u003e8: Six myths that fuel carbon colonialism – and how to think differently\u003cbr\u003e\u003ci\u003eIndex\u003c\/i\u003e\u003c\/p\u003e","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":48739925688663,"sku":"9781526169181","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781526169181.jpg?v=1720053436"},{"product_id":"a-history-of-cadbury-9781526733375","title":"A History of Cadbury","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhen John Cadbury came to Birmingham in 1824, he sold tea, coffee and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something Cadbury, a Quaker, was keen to encourage.  In 1879, the Cadburys moved to Bournville and created their 'factory in a garden' - an unprecedented move. It is now ironic that today's Bournville is surrounded by that urban sprawl the Cadburys were so keen to get away from.  This book looks at some of the social impact this company has had since its inception, both on the chocolate and cocoa business in general and on the community at large, both within and without the firm of Cadbury.  In 2024, Cadbury's will be celebrating 200 years of the first store opening. This is the story of how the company began, how it grew, and how they diversified in order to survive.","brand":"Pen \u0026 Sword Books Ltd","offers":[{"title":"Default Title","offer_id":48739971203415,"sku":"9781526733375","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781526733375.jpg?v=1720053558"},{"product_id":"tech-titans-of-china-how-chinas-tech-sector-is-challenging-the-world-by-innovating-faster-working-harder-going-global-9781529374490","title":"Tech Titans of China: How China's Tech Sector is","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFeaturing detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe rise of China's tech companies and intense competition from the sector is just beginning.  This will present an ongoing management and strategy challenge for companies for many years to come.  \u003ci\u003eTech Titans of China\u003c\/i\u003e is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, a leading expert on the Chinese tech sector, is an internationally-recognized journalist, author and speaker. 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The eldest of these women started work in 1934 and the youngest in 1981. These interviews are documented here and give a unique insight into the lives of working women at the time.  Working as an industrial chaplain, Caroline got to know the women through visiting George Angus, an engineering company in Wallsend, and Louise Argyle, a women’s clothing co-operative, in Hebburn. These fascinating oral accounts document the changing conditions, struggles and everyday experiences of working in many different factories, shops and offices and are a valuable contribution to an important part of the region’s social history that is often overlooked.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction 1. Leaving School at Starting Work 2. Becoming Workers 3. Shop and Factory 4. Changing Jobs 5. Working in Engineering 6. A Way of Life that Went: The Colliery Shop 7. Experience as Supervisors 8. Views on Management and Trade Unions 9. The Clothing Industry 10. Working in a Co-operative Conclusion","brand":"Newcastle Libraries \u0026 Information Service","offers":[{"title":"Default Title","offer_id":48740929175895,"sku":"9781739223328","price":12.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781739223328.jpg?v=1720056055"},{"product_id":"a-brief-history-of-how-the-industrial-revolution-changed-the-world-9781845298975","title":"A Brief History of How the Industrial Revolution","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFrom the beginning of the eighteenth century to the high water mark of the Victorian era, the world was transformed by a technological revolution the like of which had never been seen before. 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Crump writes with authority.'\u003ci\u003e TLS\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA clear and concise explanation of an unwieldy but fascinating subject. * Good Book Guide *","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48742131269975,"sku":"9781845298975","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781845298975.jpg?v=1720060155"},{"product_id":"the-lea-francis-story-9781845849573","title":"The Lea-Francis Story","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFounded in 1895 under the aegis of R.H. Lea, the company originally built cycles and motorcycles but, by the 1920s, was established as a manufacturer of high quality sporting cars. From the 1930s to the 1960s, Lea-Francis specialized in medium-sized cars built with care and the best quality components. Successful in motorsports, \"Leaf\" was an innovative company, but a lack of regard for good business principles led to fluctuating fortunes throughout the company's long life. This text tells the story of the firm.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eBarrie Price's comprehensive account of Lea-Francis ultimately presents a very accurate and realistic portrait of a car manufacturer that traded more on its racing prowess than its manufacturing competence. 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What is less well known, though, is how close this iconic company came to total collapse in 2003.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBrick by Brick \u003c\/i\u003eis the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. \u003cbr\u003e\u003cbr\u003eGranted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. 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This book charts the roller coaster history of the Mister Softee brand through successive owners.","brand":"Crecy Publishing","offers":[{"title":"Default Title","offer_id":48742430638423,"sku":"9781903016138","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781903016138.jpg?v=1720061362"},{"product_id":"the-tonibell-story-9781908347039","title":"The Tonibell Story","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Crecy Publishing","offers":[{"title":"Default Title","offer_id":48742506529111,"sku":"9781908347039","price":7.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781908347039.jpg?v=1720061679"},{"product_id":"alderley-park-discovered-history-wildlife-pharmaceuticals-9781910837047","title":"Alderley Park Discovered: History, Wildlife,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAlderley Park Discovered is written by former AstraZeneca chemist George Hill, whose carefully researched text is presented in a wonderfully lively and readable style. The 400-acre site is a unique and beautiful natural environment with a rich, varied history, beginning with the creation of the Park by the Stanley family from the sixteenth century. It is also home to a diverse range of wildlife, and George Hill's considerable knowledge in this area reveals its wealth in the middle section of the book. He then tells of the Park's remarkable scientific inception by ICI, moving on to its huge growth under Zeneca and AstraZeneca, revealing the inside stories of the groundbreaking heart and cancer drugs discovered on the site. Now, under the auspices of Manchester Science Partnerships, Alderley Park has become a hub for Life Sciences, and is set to be developed for new residential and leisure purposes into the future. This fascinating, lavishly illustrated and beautifully produced book will be of huge appeal to anyone with connections to the Park, including current and former employees, local people and historians.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements ix  Terminology xiii  Guest forewords: 'voices for the park' xv  Author's preface xix  Introduction 1  Brief timeline 3  PART I: HISTORIC ALDERLEY PARK  1 The early park \u0026amp; land 8  When was Alderley Park named? 8  Stanleys, Eagle and Child 11  Senior and junior Stanleys; Shakespeare 16  The Park's situation and weather 19  Rocks and views of the Park 21  2 Baronets to baron 23  The Old Hall and its Baronets to 1779 23  Beeches and avenues of the Park 29  The Alderley House mansion 32  John Thomas, 1st Lord Stanley of Alderley 36  Alderley Edge and its railway; the Cottontots 41  Heraldry of the Tenants' Hall 42  3 Elegance and water 44  The Water Garden and grounds 44  The Adam gates 48  Alderley House Arboretum 50  Reverend Edward Stanley \u0026amp; his birds 51  The History of Radnor Mere 53  Further Lords Stanley of Alderley 58  Lords after the Park 66  The smaller waters of Alderley Park 67  4 Remembering 72  Tenants' Hall to Conference Centre 72  The Alderley Mummers 75  The art and photography of the Park 77  Alderley Park WHOLE BOOK.indd 5 19\/02\/2016 10:22:37  vi CONTENTS  The Great 1938 Sale 80  Surviving old buildings of the Park 83  Old maps of the Park 88  Nether Alderley: Old Hall and Church 90  Wartime activities and noise! 92  PART II: NATURAL ALDERLEY PARK  5 Nature recording in the park 98  Discovering the living Park 98  Wildlife recording in Alderley Park 98  Biodiversity in Alderley Park 103  6 Species of the park 106  Birds of Alderley Park 106  Mammals of the Park 114  Bats of the Park 117  Butterflies and other insects 119  Dragonflies of the Park 120  Plant records and orchids in the Park 122  Fish in the Park 124  PART III: GREEN ALDERLEY PARK  7 Farm and estate 128  Historical farming and use of the land 128  Woodland: mature and managed 129  Matthews and flowers 132  Estate farms old and new: sheep! 134  Making the Park greener 136  8 Alderley Park Farm open days 138  People in the Park 138  The Park's History and Nature Trails 139  Icicals to ClubAZ 141  Mulberry's and Sport 145  Estate in the local community 147  Image, Communications and charity 148  PART IV: GLOBAL ALDERLEY PARK  9 Company beginnings 152  'Pharms' - the early history 152  ICI's choice; building begins 1955-64 163  IHRL and CTL 169  Foundational products 172  Animal medicine 174  Alderley Park WHOLE BOOK.indd 6 19\/02\/2016 10:22:37  CONTENTS vi i  10 Historic milestones 178  Heart Drugs 1: 'Inderal' (propranolol) 178  Heart Drugs 2: 'Tenormin' (atenolol) 183  'Nolvadex' (tamoxifen) - discovery 186  'Nolvadex' (tamoxifen) - launch 195  The antibacterial search 200  Anaesthetics - 'Fluothane' to 'Diprivan' 203  11 Supporting the work 208  Engineering and labs 208  Facilities and services 210  Office life 215  Computers - starting from one 216  Finance, budget, investment 221  Procurement and consumables 222  12 Route to the patient 224  Scientists and sciences 224  Analysis, spectra and drug properties 230  Samples, the Collection and Weighing 234  Patents and Intellectual Property 235  Drug Development and Safety 237  Clinical Trials and Regulatory Affairs 239  Process, Manufacture, 'Macc. Works' \u0026amp; Purity 243  Launching - World Market - Patient Safety 244  13 Growing and telling 248  Building in the Park: 1965-90 248  Staff and message - publications 254  Publishing the science 257  Dealing with humans ... 258  Dealing with e-mail 262  Collaborating with academia 263  Education, training and the young! 264  Collaborating with colleagues 265  14 The big new world 267  Information Systems 267  Information Technology 268  Keeping tabs on the competition 270  Sites overseas: links to the globe 271  Hanson, demerger \u0026amp; Zeneca 272  Merger - to AstraZeneca 276  Rational drug design \u0026amp; molecular modelling 278  Robots and technology 281  Alderley Park WHOLE BOOK.indd 7 19\/02\/2016 10:22:37  viii CONTENTS  15 Targets \u0026amp; hormones 283  Choosing targets 283  Prostate cancer 1: 'Zoladex' 285  Prostate cancer 2: 'Casodex' 288  Breast cancer again 1: 'Faslodex' 290  Breast cancer again 2: 'Arimidex' 293  16 Wider horizons still 296  Widening the target: 'Tomudex' 296  The Big C: 'Iressa' 297  Multiple pathways: 'Caprelsa' 301  A perfect project: 'Tagrisso' 303  A site in constant growth: 1993-2008 310  17 Value judgement 315  Approaching the cliff 315  Ethics, testing and public support 316  Safe at work 318  Alderley Park's 15 drugs (so far!) 319  Five more worked on in the Park 321  Therapeutic areas: painful failures 326  18 People, time \u0026amp; chance 328  Changing of the guard - CEOs 328  Not as planned ... 329  Another great sale 330  PART V: LIVING ALDERLEY PARK  19 And now, the future 336  Manchester Science Partnerships 336  Faith and future in the Park 340  The question of research 343  Afterword 346  Appendix 1: Historical tables 347  Appendix 2: Wildlife checklists 349  Appendix 3: What and who 353  Appendix 4: Companies leadership 355  Appendix 5: The Park's famous scientific papers \u0026amp; patents 356  References 359  Bibliography 366  Index 369  List of subscribers 377","brand":"Carnegie Publishing Ltd","offers":[{"title":"Default Title","offer_id":48742584615255,"sku":"9781910837047","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781910837047.jpg?v=1720062006"},{"product_id":"value-creation-in-the-pharmaceutical-industry-the-critical-path-to-innovation-9783527339136","title":"Value Creation in the Pharmaceutical Industry:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R\u0026amp;D along with value creators in pharmaceutical innovation. \u003cbr\u003e A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes.\u003cbr\u003e A must-have for young professionals and MBA students preparing to enter R\u0026amp;D in pharma or biotech as well as for students on a combined BA\/biomedical and natural sciences program.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Contributors XVII\u003c\/p\u003e \u003cp\u003eForeword XXI\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction to the Book 1\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAlexander Schuhmacher, Oliver Gassmann, and Markus Hinder\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eReference 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Global Epidemiological Developments 11\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eStephan Luther and Peter Schmitz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction 11\u003c\/p\u003e \u003cp\u003e2.2 Model of Epidemiological Transition 12\u003c\/p\u003e \u003cp\u003e2.3 Global Burden of Diseases 15\u003c\/p\u003e \u003cp\u003e2.3.1 Trends in the Distribution of Disease Burden 16\u003c\/p\u003e \u003cp\u003e2.4 Infectious Diseases 20\u003c\/p\u003e \u003cp\u003e2.4.1 (Re-)emerging Infectious Diseases 23\u003c\/p\u003e \u003cp\u003e2.4.2 Neglected Tropical Diseases 26\u003c\/p\u003e \u003cp\u003e2.5 Noncommunicable Diseases 29\u003c\/p\u003e \u003cp\u003e2.6 Antimicrobial Resistance 32\u003c\/p\u003e \u003cp\u003e2.7 Dynamics 35\u003c\/p\u003e \u003cp\u003eReferences 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Value of Pharmaceutical Innovation: Concepts and Assessment 45\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSam Salek and Paul Kamudoni\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3.1 Introduction 45\u003c\/p\u003e \u003cp\u003e3.2 Concepts and Definitions of Value 46\u003c\/p\u003e \u003cp\u003e3.3 Stakeholder’s Perspectives on Value 47\u003c\/p\u003e \u003cp\u003e3.3.1 Drug Regulatory Agencies 47\u003c\/p\u003e \u003cp\u003e3.3.2 Health Technology Assessment 47\u003c\/p\u003e \u003cp\u003e3.3.3 Patients 49\u003c\/p\u003e \u003cp\u003e3.3.4 Prescribers\/Clinicians 49\u003c\/p\u003e \u003cp\u003e3.4 Recent Developments Influencing the Definition and Assessment of Value 50\u003c\/p\u003e \u003cp\u003e3.5 Recommendations: Implications for R\u0026amp;D 51\u003c\/p\u003e \u003cp\u003e3.6 Discussion 52\u003c\/p\u003e \u003cp\u003e3.7 Conclusion 56\u003c\/p\u003e \u003cp\u003eReferences 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 A Review of the Pharmaceutical R\u0026amp;D Efficiency: Costs, Timelines, and Probabilities 61\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAlexander Schuhmacher, Oliver Gassmann, and Markus Hinder\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1 Introduction 61\u003c\/p\u003e \u003cp\u003e4.2 The Historical Perspective 62\u003c\/p\u003e \u003cp\u003e4.3 The R\u0026amp;D Phase Model 63\u003c\/p\u003e \u003cp\u003e4.4 The Low R\u0026amp;D Success Rates 63\u003c\/p\u003e \u003cp\u003e4.5 The Long R\u0026amp;D Time Intervals 67\u003c\/p\u003e \u003cp\u003e4.6 The High Cost of Pharmaceutical R\u0026amp;D 71\u003c\/p\u003e \u003cp\u003e4.7 The Reduced R\u0026amp;D Efficiency 73\u003c\/p\u003e \u003cp\u003e4.8 Can an Increase in R\u0026amp;D Value Compensate the Reduced R\u0026amp;D Efficiency? 76\u003c\/p\u003e \u003cp\u003eReferences 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Financing Pharmaceutical Innovation 81\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSviataslau Sivagrakau\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1 Introduction 81\u003c\/p\u003e \u003cp\u003e5.2 Measuring Innovation: Categories of New Drugs 84\u003c\/p\u003e \u003cp\u003e5.3 Productivity of Pharmaceutical Industry throughout Time 86\u003c\/p\u003e \u003cp\u003e5.4 Measuring the Cost of Developing New Medicines 87\u003c\/p\u003e \u003cp\u003e5.5 Funding Drug Development: a Global Endeavor 91\u003c\/p\u003e \u003cp\u003e5.6 Public and Private Funds: Complementary Finance for Drug Development 95\u003c\/p\u003e \u003cp\u003e5.7 How Commercial Drug Development Projects Are Financed Today: Big Firms, Small Firms, andTheir Cooperation 97\u003c\/p\u003e \u003cp\u003e5.8 Public Health Economics and Financing Pharmaceutical Innovation 99\u003c\/p\u003e \u003cp\u003e5.9 Conclusion 101\u003c\/p\u003e \u003cp\u003eAcknowledgment 102\u003c\/p\u003e \u003cp\u003eReferences 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Challenges and Options for Drug Discovery 107\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eWerner Kramer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1 Introduction 107\u003c\/p\u003e \u003cp\u003e6.2 Paradigm Shifts of R\u0026amp;D Organizations 108\u003c\/p\u003e \u003cp\u003e6.3 Productivity of Drug Discovery 109\u003c\/p\u003e \u003cp\u003e6.4 IsThere an Innovation Gap in Biomedical Research? 111\u003c\/p\u003e \u003cp\u003e6.4.1 To Go for First in Class or Best in Class 112\u003c\/p\u003e \u003cp\u003e6.4.2 HowWe Define Medical Innovation? 112\u003c\/p\u003e \u003cp\u003e6.5 Why Did Drug Candidates Fail? 113\u003c\/p\u003e \u003cp\u003e6.5.1 Why Is the Dropout Rate So High in Early Clinical Development? 115\u003c\/p\u003e \u003cp\u003e6.5.1.1 Drug Behavior In Vivo: Role of Transport Proteins 115\u003c\/p\u003e \u003cp\u003e6.5.1.2 Hypes and Lack of Scientific Thoroughness 116\u003c\/p\u003e \u003cp\u003e6.6 Implications from the \"Lessons Learnt\" for Future Drug Discovery Research 123\u003c\/p\u003e \u003cp\u003e6.6.1 Organization of Drug Discovery and Development 123\u003c\/p\u003e \u003cp\u003e6.6.2 Elucidation of the Physiological Validity of a Target for the Human Disease 125\u003c\/p\u003e \u003cp\u003e6.6.2.1 Extensive Inquiry of (All) Published Data of a Target or Pathway 125\u003c\/p\u003e \u003cp\u003e6.6.2.2 Integrative Knowledge Management 127\u003c\/p\u003e \u003cp\u003e6.6.2.3 Demonstration of the Involvement of a Target in Human Disease 128\u003c\/p\u003e \u003cp\u003e6.6.2.4 A Stringent and Comprehensive Test Sequence 132\u003c\/p\u003e \u003cp\u003e6.6.2.5 Translational Clinical Trials 135\u003c\/p\u003e \u003cp\u003eAcknowledgment 136\u003c\/p\u003e \u003cp\u003eReferences 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Translational Medicine: Enabling the Proof of Concepts 141\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGezim Lahu and John Darbyshire\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1 Introduction 141\u003c\/p\u003e \u003cp\u003e7.2 Translational Medicine and Its Role\/Value in Early Development 143\u003c\/p\u003e \u003cp\u003e7.3 Knowledge Generation 144\u003c\/p\u003e \u003cp\u003e7.4 Types of Data, Experiments, and Tools Needed to Move from Basic Research to Early Clinical Development 144\u003c\/p\u003e \u003cp\u003e7.4.1 Dose Selection 145\u003c\/p\u003e \u003cp\u003e7.4.2 Animal Models 146\u003c\/p\u003e \u003cp\u003e7.4.3 Fraction of NOAEL and Efficacious Dose 149\u003c\/p\u003e \u003cp\u003e7.4.4 Allometric Scaling and PBPK 150\u003c\/p\u003e \u003cp\u003e7.4.5 Physiologically Based Pharmacokinetic Models PBPK 151\u003c\/p\u003e \u003cp\u003e7.4.6 Pharmacokinetic and Pharmacodynamic Modeling 151\u003c\/p\u003e \u003cp\u003e7.5 FIM (Dose Escalation and MTD) 153\u003c\/p\u003e \u003cp\u003e7.6 Proof of Concept (PoC) 154\u003c\/p\u003e \u003cp\u003eSummary 156\u003c\/p\u003e \u003cp\u003eReferences 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Preclinical Safety and Risk Assessment 161\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePaul Germann and Rob Caldwell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction 161\u003c\/p\u003e \u003cp\u003e8.2 Test Systems 161\u003c\/p\u003e \u003cp\u003e8.2.1 In Silico Analysis 161\u003c\/p\u003e \u003cp\u003e8.2.2 In Vitro Experiments 162\u003c\/p\u003e \u003cp\u003e8.3 Case Study: hERG Assay 163\u003c\/p\u003e \u003cp\u003e8.3.1 In Vivo Experiments 164\u003c\/p\u003e \u003cp\u003e8.4 The Preclinical \"Package\" during the Development of an NME 165\u003c\/p\u003e \u003cp\u003e8.5 Factors Influencing the Preclinical Data Set 166\u003c\/p\u003e \u003cp\u003e8.5.1 Timing and Costs 167\u003c\/p\u003e \u003cp\u003e8.5.2 Intended Clinical Application Route 167\u003c\/p\u003e \u003cp\u003e8.5.3 Treatment Duration and Treatment Frequency 167\u003c\/p\u003e \u003cp\u003e8.5.4 Clinical Indication 167\u003c\/p\u003e \u003cp\u003e8.5.5 Ongoing Changes of the Regulatory Landscape 168\u003c\/p\u003e \u003cp\u003e8.5.6 New Drug Formats 168\u003c\/p\u003e \u003cp\u003e8.6 Translation into Humans:The \"TherapeuticWindow\" 169\u003c\/p\u003e \u003cp\u003e8.7 Influence of Intended Therapeutic Use on the Risk Assessment (RA) 169\u003c\/p\u003e \u003cp\u003e8.8 Deep Dive Case Study: Safety Assessment of Biological Drug Formats 170\u003c\/p\u003e \u003cp\u003e8.9 NBE Case Study 1 175\u003c\/p\u003e \u003cp\u003e8.10 NBE Case Study 2 175\u003c\/p\u003e \u003cp\u003e8.11 Carcinogenicity Risk Assessment for Marketed Drugs 176\u003c\/p\u003e \u003cp\u003e8.12 Treatment Duration 178\u003c\/p\u003e \u003cp\u003e8.13 Conclusion – the \"Art\" of Preclinical Safety: Summarizing the Concept of Hazard Identification and Description, Risk Assessment, and Risk Management 179\u003c\/p\u003e \u003cp\u003eAcknowledgment 179\u003c\/p\u003e \u003cp\u003eDisclosures 180\u003c\/p\u003e \u003cp\u003eReferences 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Developing Commercial Solutions for Therapeutic Proteins 183\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGalina Hesse\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9.1 Introduction 183\u003c\/p\u003e \u003cp\u003e9.2 Developing Commercial Solutions for Therapeutic Proteins 184\u003c\/p\u003e \u003cp\u003e9.2.1 Defining a Target Product Profile 184\u003c\/p\u003e \u003cp\u003e9.2.2 Developing Formulations for Therapeutic Proteins 186\u003c\/p\u003e \u003cp\u003e9.2.3 Testing Formulations for Therapeutic Proteins 188\u003c\/p\u003e \u003cp\u003e9.2.4 Development of Primary Containers 188\u003c\/p\u003e \u003cp\u003e9.2.5 Development of Application Systems 190\u003c\/p\u003e \u003cp\u003e9.3 Quality by Design 192\u003c\/p\u003e \u003cp\u003e9.4 Examples for Innovations in Manufacture of Sterile Pharmaceutical Products 194\u003c\/p\u003e \u003cp\u003e9.5 Summary 197\u003c\/p\u003e \u003cp\u003eList of FDA\/ICH Guidances Referenced 198\u003c\/p\u003e \u003cp\u003eDisclaimer 199\u003c\/p\u003e \u003cp\u003eReferences 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Evolution of Clinical Development: From Technical Success to Clinical Value Creation 203\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMarkus Hinder and Alexander Schuhmacher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10.1 Introduction 203\u003c\/p\u003e \u003cp\u003e10.2 CD: Changes and Challenges 204\u003c\/p\u003e \u003cp\u003e10.2.1 Clinical Endpoints: From Symptom-Oriented Endpoints to Hard and Predefined Endpoints 204\u003c\/p\u003e \u003cp\u003e10.2.2 Determination and Quantification of Risks 205\u003c\/p\u003e \u003cp\u003e10.2.3 Assessment of Medical Progress in Context of Available Therapeutic Options 206\u003c\/p\u003e \u003cp\u003e10.2.3.1 EbM 206\u003c\/p\u003e \u003cp\u003e10.2.3.2 Health Economics, Pharmacoeconomics, and the Fourth Hurdle 207\u003c\/p\u003e \u003cp\u003e10.2.3.3 Results of These Changes and Challenges 208\u003c\/p\u003e \u003cp\u003e10.3 Technical Success and Clinical Value Creation in CD in the Future 208\u003c\/p\u003e \u003cp\u003e10.3.1 Established and Novel Approaches to Determine the Dose–Exposure–Response Relationship 210\u003c\/p\u003e \u003cp\u003e10.3.2 Comparators 212\u003c\/p\u003e \u003cp\u003e10.3.3 Patient Stratification to Increase Treatment Response and Benefit and Reduce Risk 212\u003c\/p\u003e \u003cp\u003e10.3.4 New Operational Tools to Succeed in Trials with Increased Complexity, Special Populations, or Large Size 213\u003c\/p\u003e \u003cp\u003e10.3.5 Collaboration and Outsourcing as Tools toWork in Networks 214\u003c\/p\u003e \u003cp\u003e10.3.6 Collaboration across Sectors and Industries to Boost the NextWave of Innovation 215\u003c\/p\u003e \u003cp\u003eDisclaimer 218\u003c\/p\u003e \u003cp\u003eReferences 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Translational Development 225\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNigel McCracken\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11.1 Introduction 225\u003c\/p\u003e \u003cp\u003e11.1.1 Legacy 226\u003c\/p\u003e \u003cp\u003e11.2 Translational Development 227\u003c\/p\u003e \u003cp\u003e11.2.1 TP 228\u003c\/p\u003e \u003cp\u003e11.2.2 Translational Toolkit 229\u003c\/p\u003e \u003cp\u003e11.3 Dose Optimization 230\u003c\/p\u003e \u003cp\u003e11.3.1 Physicochemical Properties 231\u003c\/p\u003e \u003cp\u003e11.3.2 Target Affinity and Selectivity 231\u003c\/p\u003e \u003cp\u003e11.3.3 Clearance 231\u003c\/p\u003e \u003cp\u003e11.3.4 Prediction of Human Dose 232\u003c\/p\u003e \u003cp\u003e11.4 Pharmacogenomics 233\u003c\/p\u003e \u003cp\u003e11.4.1 Patient Segmentation 233\u003c\/p\u003e \u003cp\u003e11.4.2 Disease Segmentation 234\u003c\/p\u003e \u003cp\u003e11.4.3 Utility 237\u003c\/p\u003e \u003cp\u003e11.5 Biomarker Development 238\u003c\/p\u003e \u003cp\u003e11.5.1 Biomarker Activities 239\u003c\/p\u003e \u003cp\u003e11.5.2 Assessing the Opportunity 239\u003c\/p\u003e \u003cp\u003e11.6 Systems Pharmacology 240\u003c\/p\u003e \u003cp\u003e11.7 Rational Drug Development 241\u003c\/p\u003e \u003cp\u003e11.8 Concluding Remarks 242\u003c\/p\u003e \u003cp\u003eReferences 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Forty Years of Innovation in Biopharmaceuticals – Will the Next 40 Years Be as Revolutionary? 245\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMathias Schmidt, Sanjay Patel, Petter Veiby, Qiang Liu, and Michael Buckley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12.1 Introduction 245\u003c\/p\u003e \u003cp\u003e12.1.1 The Value Proposition of Biologics 246\u003c\/p\u003e \u003cp\u003e12.1.1.1 The Patient Perspective 246\u003c\/p\u003e \u003cp\u003e12.1.1.2 The Pharmaceutical Industry’s Perspective 248\u003c\/p\u003e \u003cp\u003e12.1.2 Biosimilars: A Blessing or aThreat to Innovation? 250\u003c\/p\u003e \u003cp\u003e12.1.3 Further Innovation in Biologics – Incremental or Revolutionary? 252\u003c\/p\u003e \u003cp\u003e12.2 The Evolution of Biologics Manufacturing 252\u003c\/p\u003e \u003cp\u003e12.2.1 Introduction 252\u003c\/p\u003e \u003cp\u003e12.2.2 CHO Cells: The Industry Workhorse 253\u003c\/p\u003e \u003cp\u003e12.2.3 Protein Production Strategies 253\u003c\/p\u003e \u003cp\u003e12.2.4 The Impact of Increasing Titers on Manufacturing Facilities 255\u003c\/p\u003e \u003cp\u003e12.2.5 Protein Purification Platforms 256\u003c\/p\u003e \u003cp\u003e12.2.6 Conclusion: WhatWill the Next 40 Years of Innovation Bring? 258\u003c\/p\u003e \u003cp\u003e12.3 The Evolution of Alternative Scaffolds 259\u003c\/p\u003e \u003cp\u003e12.3.1 Novel Small Protein Scaffolds 260\u003c\/p\u003e \u003cp\u003e12.3.2 Single-Chain Fragment Variables and Diabodies 260\u003c\/p\u003e \u003cp\u003e12.3.3 Single-Domain Antibodies 261\u003c\/p\u003e \u003cp\u003e12.3.4 Nonantibody Scaffolds 261\u003c\/p\u003e \u003cp\u003e12.3.5 Bispecific Single-Chain Fragment Variables and Diabodies 263\u003c\/p\u003e \u003cp\u003e12.3.6 Other Bispecific Antibody Formats 264\u003c\/p\u003e \u003cp\u003e12.4 Antibody-Drug Conjugates 265\u003c\/p\u003e \u003cp\u003e12.5 The Next Wave of Biologics 270\u003c\/p\u003e \u003cp\u003e12.5.1 Orally Available Biologics 271\u003c\/p\u003e \u003cp\u003e12.5.2 Biologics That Enter the Cytoplasm 271\u003c\/p\u003e \u003cp\u003e12.5.3 Biologics That Pass the Blood–Brain Barrier 272\u003c\/p\u003e \u003cp\u003e12.5.4 Translational Medicine as Driver of Innovation 272\u003c\/p\u003e \u003cp\u003eDisclaimer 273\u003c\/p\u003e \u003cp\u003eReferences 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Vaccines: Where Inertia, Innovation, and Revolution Create Value, Simultaneously and Quietly 277\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePierre A. Morgon and Hannah Nawi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13.1 Introduction 277\u003c\/p\u003e \u003cp\u003e13.2 TheWorld of Vaccines 278\u003c\/p\u003e \u003cp\u003e13.2.1 What Are Vaccines? 278\u003c\/p\u003e \u003cp\u003e13.2.2 Current Vaccines Are Mainly Prophylactic: Curative Vaccines Are Emerging 278\u003c\/p\u003e \u003cp\u003e13.2.3 Drivers to Immunize: Individual and Collective 280\u003c\/p\u003e \u003cp\u003e13.2.4 The Pivotal Role of Recommendations 280\u003c\/p\u003e \u003cp\u003e13.3 The Vaccine Market: Substantial, Fast Growing, with Intense and Concentrated Competition 281\u003c\/p\u003e \u003cp\u003e13.4 The Vaccine Industry: Domination of the Heavyweights, for Now… 282\u003c\/p\u003e \u003cp\u003e13.4.1 Barriers to Entry: From R\u0026amp;D Risk to Capital Intensiveness 290\u003c\/p\u003e \u003cp\u003e13.4.2 Five Forces Analysis: Competitive Intensiveness and Downstream Hurdles 291\u003c\/p\u003e \u003cp\u003e13.4.2.1 Acceptability 291\u003c\/p\u003e \u003cp\u003e13.4.2.2 Accessibility 292\u003c\/p\u003e \u003cp\u003e13.4.2.3 Availability 293\u003c\/p\u003e \u003cp\u003e13.4.2.4 Affordability 293\u003c\/p\u003e \u003cp\u003e13.5 New Vaccine Developments: Strategic Trends and Why Innovation Is Needed All along the Value Chain 295\u003c\/p\u003e \u003cp\u003e13.5.1 Where Is Innovation Needed? R\u0026amp;D 296\u003c\/p\u003e \u003cp\u003e13.5.2 Where Is Innovation Needed? Manufacturing and Product Improvement 301\u003c\/p\u003e \u003cp\u003e13.5.3 Where Is Innovation Needed? Acceptability 301\u003c\/p\u003e \u003cp\u003e13.5.4 Where Is Innovation Needed? Accessibility, Both as a Function of Supply (Availability) and Logistics 302\u003c\/p\u003e \u003cp\u003e13.5.5 Affordability and Sustainability 303\u003c\/p\u003e \u003cp\u003e13.6 WhereWill Innovation Come from? Strategy and Players 304\u003c\/p\u003e \u003cp\u003e13.6.1 Take-Home Messages 305\u003c\/p\u003e \u003cp\u003eReferences 306\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 The Patient-Centric Pharma Company: Evolution, Reboot, or Revolution? 309\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePierre A. Morgon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14.1 Introduction 309\u003c\/p\u003e \u003cp\u003e14.2 Health, Always… 310\u003c\/p\u003e \u003cp\u003e14.3 The Mission of the Healthcare Industry 310\u003c\/p\u003e \u003cp\u003e14.4 Megatrends Affecting the Strategic Scorecard of the Healthcare Industry 312\u003c\/p\u003e \u003cp\u003e14.5 Focus on the Societal Trends and Their Consequences for the Management of Healthcare Innovation 314\u003c\/p\u003e \u003cp\u003e14.6 The DNA of the Healthcare Industry: R\u0026amp;D and the Management of Innovation 316\u003c\/p\u003e \u003cp\u003e14.7 Societal Expectations for Personalized Medicine 318\u003c\/p\u003e \u003cp\u003e14.8 New Players Contributing to Information Management to Substantiate Value Propositions for NovelTherapies 319\u003c\/p\u003e \u003cp\u003e14.9 The Role of the Key Stakeholders in Shaping a New Regulatory Framework 323\u003c\/p\u003e \u003cp\u003e14.10 The Consequences for the Healthcare Industry in Terms of Governance and Capabilities 325\u003c\/p\u003e \u003cp\u003e14.11 The Sustainable Path Forward for the Healthcare Industry 329\u003c\/p\u003e \u003cp\u003e14.11.1 Take-Home Messages 331\u003c\/p\u003e \u003cp\u003eReferences 332\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 The Pharmaceutical Industry is Opening Its R\u0026amp;D Boundaries 335\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAlexander Schuhmacher and Ulrich A. K. Betz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15.1 Introduction 335\u003c\/p\u003e \u003cp\u003e15.2 Open Innovation versus Closed Innovation 336\u003c\/p\u003e \u003cp\u003e15.3 Business Models in an Open Innovation Framework 341\u003c\/p\u003e \u003cp\u003e15.4 Open Innovation Processes 342\u003c\/p\u003e \u003cp\u003e15.5 Capabilities and Attitudes Enabling Open Innovation 344\u003c\/p\u003e \u003cp\u003e15.6 Open Innovation in the Pharmaceutical Industry 345\u003c\/p\u003e \u003cp\u003e15.6.1 The More Traditional Elements of Open Innovation 345\u003c\/p\u003e \u003cp\u003e15.6.1.1 Target Scouting 345\u003c\/p\u003e \u003cp\u003e15.6.1.2 Research Collaborations 346\u003c\/p\u003e \u003cp\u003e15.6.1.3 Drug Licensing 346\u003c\/p\u003e \u003cp\u003e15.6.1.4 Outsourcing 348\u003c\/p\u003e \u003cp\u003e15.6.1.5 Joint Ventures 349\u003c\/p\u003e \u003cp\u003e15.6.2 The Newer Concepts of Open Innovation 349\u003c\/p\u003e \u003cp\u003e15.6.2.1 New Frontier Science 350\u003c\/p\u003e \u003cp\u003e15.6.2.2 Drug Discovery Alliances 350\u003c\/p\u003e \u003cp\u003e15.6.2.3 Private–Public Partnerships 351\u003c\/p\u003e \u003cp\u003e15.6.2.4 Innovation Incubator 351\u003c\/p\u003e \u003cp\u003e15.6.2.5 Virtual R\u0026amp;D 352\u003c\/p\u003e \u003cp\u003e15.6.2.6 Crowdsourcing 353\u003c\/p\u003e \u003cp\u003e15.6.2.7 Open Source Innovation 355\u003c\/p\u003e \u003cp\u003e15.6.2.8 Innovation Camps 355\u003c\/p\u003e \u003cp\u003e15.6.2.9 Fluctuating Open Teams 356\u003c\/p\u003e \u003cp\u003e15.7 New Business Models in View of the Potential of Open Innovation 356\u003c\/p\u003e \u003cp\u003e15.7.1 General Trends in the Pharmaceutical Industry 356\u003c\/p\u003e \u003cp\u003e15.8 Outlook 358\u003c\/p\u003e \u003cp\u003eReferences 359\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Out-Licensing in Pharmaceutical Research and Development 363\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eOliver Gassmann, Carol A. Krech, Martin A. Bader, and Gerrit Reepmeyer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16.1 Introduction 363\u003c\/p\u003e \u003cp\u003e16.2 Performance-Based R\u0026amp;D Collaborations on the Rise 364\u003c\/p\u003e \u003cp\u003e16.3 The Impact of Collaborations on the Value Chain 365\u003c\/p\u003e \u003cp\u003e16.4 Generating Value from Pipeline Assets by Out-Licensing 367\u003c\/p\u003e \u003cp\u003e16.5 Pharmaceutical Companies’ Resistance toward Out-Licensing 372\u003c\/p\u003e \u003cp\u003e16.6 Managing Out-Licensing at Novartis: A Case Study 372\u003c\/p\u003e \u003cp\u003e16.6.1 Out-Licensing as a 10-Step Process 373\u003c\/p\u003e \u003cp\u003e16.6.2 Out-Licensing Contract Design 375\u003c\/p\u003e \u003cp\u003e16.6.3 Structure of the Out-Licensing Collaboration with Speedel 375\u003c\/p\u003e \u003cp\u003e16.7 Future Directions and Trends 377\u003c\/p\u003e \u003cp\u003eReferences 378\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Trends and Innovations in Pharmaceutical R\u0026amp;D Outsourcing 383\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAntal K. Hajos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17.1 Introduction 383\u003c\/p\u003e \u003cp\u003e17.2 Drivers to the Use of Outsourcing 383\u003c\/p\u003e \u003cp\u003e17.2.1 Overview on the CRO Market 383\u003c\/p\u003e \u003cp\u003e17.2.2 Core versus Noncore Activities 387\u003c\/p\u003e \u003cp\u003e17.3 Genesis of Outsourcing in the Twentieth Century: From Commodity to Contribution 388\u003c\/p\u003e \u003cp\u003e17.3.1 Outsourcing Portfolio and the Move to Full-Service Provision 388\u003c\/p\u003e \u003cp\u003e17.3.2 Globalization and the Emerging Market Hype 389\u003c\/p\u003e \u003cp\u003e17.3.3 Procurement Takes over the Outsourcing Function 391\u003c\/p\u003e \u003cp\u003e17.4 Current and Future Trends in Outsourcing: From Contribution to Innovation 392\u003c\/p\u003e \u003cp\u003e17.4.1 How Has Outsourcing Itself Innovated and What Are the Future Trends? 392\u003c\/p\u003e \u003cp\u003e17.4.2 How Does andWill Outsourcing Contribute to Innovation? 394\u003c\/p\u003e \u003cp\u003e17.5 Discussion and Conclusion 395\u003c\/p\u003e \u003cp\u003eReferences 398\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 New Innovation Models in Pharmaceutical R\u0026amp;D 401\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAlexander Schuhmacher, Oliver Gassmann, and Markus Hinder\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18.1 Introduction 401\u003c\/p\u003e \u003cp\u003e18.2 Some AttemptsThatWere Recommended in the Past 402\u003c\/p\u003e \u003cp\u003e18.3 The Increasing Pipeline Size 403\u003c\/p\u003e \u003cp\u003e18.4 The Reduction of R\u0026amp;D Investments 404\u003c\/p\u003e \u003cp\u003e18.5 The Opening of the R\u0026amp;D Processes 407\u003c\/p\u003e \u003cp\u003e18.6 The Challenge with the Return on Investment 411\u003c\/p\u003e \u003cp\u003e18.7 Changing the R\u0026amp;D Processes Is Not Enough 412\u003c\/p\u003e \u003cp\u003e18.8 What Is the Best R\u0026amp;D Model? 413\u003c\/p\u003e \u003cp\u003eReferences 414\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 The Influence of Leadership Paradigms and Styles on Pharmaceutical Innovation 416\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAubyn Howard\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19.1 Introduction 417\u003c\/p\u003e \u003cp\u003e19.2 What Is Your Concept or Model of Good Leadership? 419\u003c\/p\u003e \u003cp\u003e19.3 Approaches to Leadership Modeling and Profiling 420\u003c\/p\u003e \u003cp\u003e19.3.1 Personality Types 421\u003c\/p\u003e \u003cp\u003e19.3.2 Behavioral Preferences 421\u003c\/p\u003e \u003cp\u003e19.3.3 Developmental Stages 421\u003c\/p\u003e \u003cp\u003e19.3.4 Competency Frameworks 421\u003c\/p\u003e \u003cp\u003e19.4 The Developmental Approach to Leadership Paradigms and Styles 422\u003c\/p\u003e \u003cp\u003e19.5 Inner and Outer Leadership 424\u003c\/p\u003e \u003cp\u003e19.6 Dynamics of How Leadership Paradigms Evolve 425\u003c\/p\u003e \u003cp\u003e19.6.1 Magic–Animistic 426\u003c\/p\u003e \u003cp\u003e19.6.2 Impulsive–Egocentric 427\u003c\/p\u003e \u003cp\u003e19.6.3 Conformist–Absolutist 428\u003c\/p\u003e \u003cp\u003e19.6.4 Achievement–Multiplistic 429\u003c\/p\u003e \u003cp\u003e19.6.5 Pluralistic–Relativistic 430\u003c\/p\u003e \u003cp\u003e19.6.6 Evolutionary–Systemic 432\u003c\/p\u003e \u003cp\u003e19.7 Leadership at Different Levels within Pharma 433\u003c\/p\u003e \u003cp\u003e19.8 Optimizing Innovation in Different Organizational Models and Cultures 437\u003c\/p\u003e \u003cp\u003e19.9 How DoWe Support the Development of Evolutionary Leaders? 439\u003c\/p\u003e \u003cp\u003e19.10 What Does It Mean to Operate from the Evolutionary Paradigm? 440\u003c\/p\u003e \u003cp\u003e19.11 Leadership and Personal Mastery 441\u003c\/p\u003e \u003cp\u003e19.12 Building an Evolutionary Bridge to Release Innovation 442\u003c\/p\u003e \u003cp\u003e19.13 Conclusions 445\u003c\/p\u003e \u003cp\u003eReferences 446\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 The Role of Modern Portfolio Management in Pharma Innovation 449\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eJoachim M. Greuel and Axel Wiest\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20.1 Introduction 449\u003c\/p\u003e \u003cp\u003e20.2 Challenges in R\u0026amp;D and the Origin of Pharmaceutical Portfolio Management 450\u003c\/p\u003e \u003cp\u003e20.3 Goals and Metrics of Portfolio Management 451\u003c\/p\u003e \u003cp\u003e20.4 Portfolio Management as Enabler of Innovation 456\u003c\/p\u003e \u003cp\u003e20.5 Modern Portfolio Management Integrates In-House R\u0026amp;D, Business Development, and M\u0026amp;A 457\u003c\/p\u003e \u003cp\u003eReferences 458\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 Patent Management Throughout the Innovation Life Cycle 461\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMartin A. Bader and Oliver Gassmann\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21.1 Introduction 461\u003c\/p\u003e \u003cp\u003e21.2 The Changing Role of Patents: From Legal to Strategic 462\u003c\/p\u003e \u003cp\u003e21.3 The Patent Life Cycle Management Model 467\u003c\/p\u003e \u003cp\u003e21.3.1 Exploration 468\u003c\/p\u003e \u003cp\u003e21.3.2 Generation 469\u003c\/p\u003e \u003cp\u003e21.3.3 Protection 469\u003c\/p\u003e \u003cp\u003e21.3.4 Optimization 470\u003c\/p\u003e \u003cp\u003e21.3.5 Decline 470\u003c\/p\u003e \u003cp\u003e21.4 Example: Managing IP Rights at Bayer 471\u003c\/p\u003e \u003cp\u003e21.5 Concluding Remarks 472\u003c\/p\u003e \u003cp\u003eReferences 473\u003c\/p\u003e \u003cp\u003eIndex 475\u003c\/p\u003e","brand":"Wiley-VCH Verlag GmbH","offers":[{"title":"Default Title","offer_id":48743119028567,"sku":"9783527339136","price":77.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783527339136.jpg?v=1720064194"},{"product_id":"the-new-beauty-9783899558609","title":"The New Beauty","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Die Gestalten Verlag","offers":[{"title":"Default Title","offer_id":48743167394135,"sku":"9783899558609","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783899558609.jpg?v=1720064405"},{"product_id":"the-ih-870-ustica-disaster-the-heretics-9788875655266","title":"The IH 870 Ustica Disaster: The Heretics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"IBN","offers":[{"title":"Default Title","offer_id":48743226900823,"sku":"9788875655266","price":16.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9788875655266.jpg?v=1720064669"},{"product_id":"bad-pharma-9780007498086","title":"Bad Pharma","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBad Science' hilariously exposed the tricks that quacks and journalists use to distort science, becoming a 400,000 copy bestseller. Now Ben Goldacre puts the $600bn global pharmaceutical industry under the microscope. What he reveals is a fascinating, terrifying mess.Doctors and patients need good scientific evidence to make informed decisions. But instead, companies run bad trials on their own drugs, which distort and exaggerate the benefits by design. When these trials produce unflattering results, the data is simply buried. All of this is perfectly legal. In fact, even government regulators withhold vitally important data from the people who need it most. Doctors and patient groups have stood by too, and failed to protect us. Instead, they take money and favours, in a world so fractured that medics and nurses are now educated by the drugs industry.The result: patients are harmed in huge numbers.Ben Goldacre is Britain's finest writer on the science behind medicine, and Bad Pharma' is the book that finally prompted Parliament to ask why all trial results aren't made publicly available  this edition has been updated with the latest news from the select committee hearings. Let the witty and indefatigable Goldacre show you how medicine went wrong, and what you can do to mend it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‘This is a book to make you enraged – properly, bone-shakingly furious – because it’s about how big business puts profits over patient welfare, allows people to die because they don’t want to disclose damning research evidence, and the tricks they play to make sure doctors do not have all the evidence when it comes to appraising whether a drug really works or not. A work of brilliance.’ Max Pemberton, Daily Telegraph\u003c\/p\u003e           \u003cp\u003e‘This is a brilliant piece of work’ Evening Standard, William Leith\u003c\/p\u003e           \u003cp\u003e‘This is an important book. Ben Goldacre is angry, and by the time you put ‘Bad Pharma’ down, you should be too.’ New Statesman\u003c\/p\u003e           \u003cp\u003e‘Nailing the compromise between too much detail and too little, Goldacre’s brilliantly enraging study unpeels how the pharmaceutical giants routinely misrepresent science in their quest for profit.’ Sunday Telegraph\u003c\/p\u003e           \u003cp\u003e‘What keeps you turning its pages is the accessibility of Goldacre's writing … his genuine, indignant passion, his careful gathering of evidence and his use of stories, some of them personal, which bring the book to life.’ Luisia Dilner, Guardian\u003c\/p\u003e           \u003cp\u003e‘This is a book that deserves to be widely read, because anyone who does read it cannot help feeling both uncomfortable and angry.’ Economist\u003c\/p\u003e           \u003cp\u003e‘’Bad Pharma’ will confirm his status as a thorn in the side of the medical Establishment – Goldacre’s detailed research would be hard for any drug-company executive to contradict’ Lois Rogers, Sunday Times\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48863860654423,"sku":"9780007498086","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780007498086.jpg?v=1722269351"},{"product_id":"swallow-this-9780007548354","title":"Swallow This","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFrom the author of What to Eat and Shopped, a revelatory investigation into what really goes into the food we eat.Even with 25 years experience as a journalist and investigator of the food chain, Joanna Blythman still felt she had unanswered questions about the food we consume every day. How natural' is the process for making a natural' flavouring? What, exactly, is modified starch, and why is it an ingredient in so many foods? What is done to pitta bread to make it stay fresh' for six months? And why, when you eat a supermarket salad, does the taste linger in your mouth for several hours after?Swallow This is a fascinating exploration of the food processing industry and its products  not just the more obvious ready meals, chicken nuggets and tinned soups, but the less overtly industrial  washed salads, smoothies, yoghurts, cereal bars, bread, fruit juice, prepared vegetables. Forget illegal, horse-meat-scandal processes, every step in the production of these is legal, but practised by a strange and inaccessible industry, with methods a world-away from our idea of domestic food preparation, and obscured by technical speak, unintelligible ingredients manuals, and clever labelling practices.Determined to get to the bottom of the impact the industry has on our food, Joanna Blythman has gained unprecedented access to factories, suppliers and industry insiders, to give an utterly eye-opening account of what we're really swallowing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‘In this fine book, Blythman uses a long spoon to sup with the devils of our daily diet.’ The Times\u003c\/p\u003e           \u003cp\u003e‘Outstanding … Blythman is never holier than thou – she recognises that people, herself included, need and want convenience food. Her argument is simply that we have a right to know what’s really in it, right down to the minor chemical processes that have known toxic properties … Food for thought’ Observer\u003c\/p\u003e           \u003cp\u003e‘I whole-heartedly applaud her achievement. This is an important book which should be required reading for anyone who eats processed food, whether that’s organic pork chops or sausage rolls from the petrol station’ Literary Review\u003c\/p\u003e           \u003cp\u003e‘Riveting’ Daily Telegraph\u003c\/p\u003e           \u003cp\u003ePraise for What to Eat:\u003c\/p\u003e           \u003cp\u003e‘Joanna Blythman has one of the sanest food heads in the Western World – and this brilliant book encapsulates her admirably clear thinking in a wonderfully accessible, entertaining way. Everyone who cares what they eat and how they feed their family – that’s all of us, right? – should read it.’ Hugh Fearnley Whittingstall\u003c\/p\u003e           \u003cp\u003e'A rare book, practical, sensible, and passionate. Joanna Blythman writes with clarity, sanity and humanity. Anyone interested in food and cooking should read it.' Matthew Fort\u003c\/p\u003e           \u003cp\u003e‘A succinct and badly needed encyclopaedia of facts and common sense on food and nutrition for which I am truly grateful. The introduction alone is worth the price of the book.’ Darina Allen\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48863867896151,"sku":"9780007548354","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780007548354.jpg?v=1722269380"},{"product_id":"boundless-9780063041035","title":"Boundless","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThe unprecedented rise and catastrophic fall of one of the world’s most feared and admired business executives—Carlos Ghosn—a remarkable story of innovation, hubris, alleged crimes, and daring international escape, as chronicled by two \u003cem\u003eWall Street Journal\u003c\/em\u003e reporters.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCarlos Ghosn always wanted more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“The rise and fall of Carlos Ghosn is a modern-day Greek tragedy—the story of a brilliant and industrious man whose greed and hubris took him from the top of the global auto industry to Interpol’s most-wanted list. In their deeply reported book, Kostov and McLain tell this story with nuance and empathy. . . . A fascinating read.” — John Carreyrou, bestselling author of Bad Blood  “A hard-hitting exposé that dispels forever the myth of the superstar CEO.” — Tom Wright, New York Times bestselling coauthor of Billion Dollar Whale  “An explosive exposé of a disgraced automotive-industry titan…This exciting, vividly detailed book explores a variety of relevant topics, including globalization, international business ethics, and how excessive wealth and fame have the potential to corrupt even the shrewdest businessperson. First-rate reporting on corporate savvy and greed and the ultimate cinematic escape.” — Kirkus Reviews, STARRED review  “[BOUNDLESS is] a fascinating and fast-moving account of one of the auto industry's most successful executives, his alleged crimes, and his eventual escape from authorities…The minute I poked my nose into Nick Kostov and Sean McLain’s Boundless, I was hooked…Actions like [Carlos Ghosn’s] need to be exposed and examined. Nick Kostov and Sean McLain do an excellent job of that.” — Porchlight  “Kostov and McLain, both Wall Street Journal reporters, have unearthed lots of new details, and they tell that part of the story with all the verve and tension of a good spy novel.” — The Washington Post  \"told brilliantly...Kostov and McLain paint a portrait, both objective and complete, of their character.\" — Le Figaro","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864120308055,"sku":"9780063041035","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780063041035.jpg?v=1722270474"},{"product_id":"umami-9780231168915","title":"Umami","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe West identifies four basic tastes—sour, sweet, salty, and bitter. Yet in East Asia, a fifth taste—umami—has entered the culinary lexicon. Umami is savory, complex, and wholly distinct. Combining culinary history with research into the chemistry, preparation, nutrition, and culture of food, this book encapsulates the concept of umami.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book is written in a very engaging manner, easily moving between vignettes of the latest science and mouth-watering menus and photographs. -- Gordon Shepherd, Yale University, author of Neurogastronomy Mouritsen and StyrbA|k demystify and explain in layman's terms the science of umami, including many Japanese elements that have not been explained in English before in this all-encompassing book. Along with Mouritsen's other publications Sushi and Seaweeds, Umami will be referred to time and time again. -- Yukari Sakamoto, author of Food Sake Tokyo A remarkably comprehensive account of umami taste and one in which the science is not only accurate but accessible and interesting. -- John Prescott, author of Taste Matters: Why We Like the Foods We Do In his earlier books Sushi and Seaweeds, Ole Mouritsen wove together biological, chemical, and gastronomical perspectives into rich portraits of these intriguing foods. In Umami, writing with the chef Klavs StyrbA|k, he does the same for this much celebrated yet enigmatic 'new' taste. Umami is a wide-ranging and welcome progress report on our understanding of taste and deliciousness. -- Harold McGee, author of On Food and Cooking: The Science and Lore of the Kitchen This book will be your go-to umami resource. The content is cleverly layered with molecular-level explanations of how we taste alongside rich cultural perspective and beautiful recipes. With its stunning graphics, this book is eye candy. -- Amy Rowat, founder of Science \u0026amp; Food Biophysicist Ole Mouritsen... seamlessly meshes science and gastronomy... Nature This book, representing the fruits of a longstanding collaboration between the scientist Ole G. Mouritsen and the Danish chef Klavs Styrbaek, is richly illustrated and packed with umami-rich recipes to try at home. It should be required reading for those catering for the airlines, since umami is one of the only tatste that holds up well in the air. Times Literary Supplement An engaging read... Umami is at once a scientific treatise, cultural history, unique collection of recipes, and handsome coffee-table--or for that matter, kitchen-table--book. -- Sandra J. Ackerman American Scientist\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments Prologue: How it all began What exactly is taste, and why is it important? The basic tastes: From seven to four to five and possibly many more Why do we need to be able to taste our food? There is more to it: Sensory science, taste, smell, aroma, flavor, mouthfeel, texture, and chemesthesis Is there a taste map of the tongue? Why are some foods more palatable than others? A few words about proteins, amino acids, nucleotides, nucleic acids, and enzymes Glutamic acid, glutamate, and the glutamate ion Glutamic acid and glutamate in our food How does glutamate taste, and how little is required for us to taste it? The first four: Sour, sweet, salty, and bitter The physiology and biochemistry of taste The interplay between sweet and bitter Taste receptors: This is how they work When words fail us: Descriptions of tastes The fifth taste: What is umami? Science, soup, and the search for the fifth taste Glutamic acid and glutamate What is the meaning of the word umami? From laboratory to mass production How MSG is made A little letter with a huge impact: The 'Chinese restaurant syndrome' The Japanese discover other umami substances It all starts with mother's milk Umami as a global presence Umami has won acceptance as a distinct taste And umami is still controversial... 1 + 1 = 8: Gustatory synergy Amazing interplay: Basal and synergistic umami Detecting umami synergy on the tongue and in the brain Japanese dashi: The textbook example of umami synergy The art of making Japanese dashi Nordic dashi  Dashi closer to home-a Japanese soup with a Scandinavian twist Seaweeds enhance the umami in fish How to make smoked shrimp heads Many substances interact synergistically with umami A breakthrough discovery of yet another synergistic substance The interplay between glutamate and the four classic tastes A simple taste test: Umami vs. salt Umami-rich 'foie gras from the sea' Food pairing and umami Creating tastes synthetically Umami: Either as little or as much as you like Umami from the oceans: Seaweeds, fish, and shellfish Seaweeds and konbu: The mother lode of umami A world of konbu in Japan Fresh fish and shellfish Cooked fish and shellfish dishes and soups Umami and the art of killing a fish A traditional clambake: New England method, Danish ingredients Everyday umami in ancient Greece and Rome Fish sauces and fish pastes Modern garum Shellfish paste Oyster sauce Sushi and fermented fish Katsuobushi Catching katsuo to optimize umami Niboshi The hardest foodstuff in the world Kusaya Nordic variations: Horrible smells and heavenly tastes Fish roe Seven friends, The Compleat Angler, and a pike Umami from the land: Fungi and plants Umami from the plant kingdom Dried fungi Fermented soybeans Soy sauce Production of shoyu Miso Production of miso The Asian answer to cheese: Fermented soybean cakes Natto Black garlic Shojin ryori: An old tradition with a modern presence The enlightened kitchen Tomatoes Green tea Umami from land animals: Meat, eggs, and dairy products The animal kingdom delivers umami in spades Homo sapiens is a cook Preserving meats in the traditional ways Air-dried hams Salted beef: Pastrami and corned beef Bacon and sausages Dairy products Blue cheeses Aged, dried, and hard cheeses Eggs and mayonnaise Harry's creme from Harry's Bar Umami: The secret behind the humble soup stock Soup is umami Osmazome and The Physiology of Taste Amino acids in soup stocks A real find: A dashi bar The taste of a beef stock Ready-made umami Knorr and Maggi: European umami pioneers Making the most of umami MSG as a food additive Other commercial sources of umami Hydrolyzed protein Umami in a jar Yeast extract Nutritional yeast More sources of umami for vegans Ketchup Bagna cauda Worcestershire sauce Umami in a tube Twelve easy ways to add umami Quintessentially Danish: Brown gravy, medisterpolse, and beef patties Slow cooking: The secret of more umami Ratatouille and brandade This is why fast food tastes so good Green salads and raw vegetables Umami in dishes made with small fowl Cooked potatoes: Nothing could be simpler Rice and sake Beer Umami in sweets Mirin is a sweet rice wine with umami Umami and wellness Umami and MSG: Food without 'chemicals' Umami satisfies the appetite Why does umami make us feel full? The 'brain' in the stomach Umami for a sick and aging population Umami for life Epilogue: Umami has come to stay Technical and scientific details Umami and the first glutamate receptor Yet another receptor for umami Umami synergy The taste of amino acids Taste thresholds for umami Content of glutamate and 5'-ribonucleotides in different foods Bibliography Illustration credits  Glossary Index The people behind the book  Recipes Potato water dashi with smoked shrimp heads Monkfish liver au gratin with crabmeat and vegetables Pearled spelt, beets, and lobster Crab soup Clambake in a pot Patina de pisciculis Garum Quick-and-easy garum Smoked quick-and-easy garum Seriously old-fashioned sourdough rye bread Anchovies, grilled onions, sourdough bread, pata negra ham, and mushrooms Deep-fried eggplants with miso (nasu dengaku) White asparagus in miso with oysters, cucumber oil, and small fish Grilled shojin kabayaki: 'fried eel' made from lotus root Baked monkfish liver with raspberries and peanuts Slow-roasted sauce with tomatoes, root vegetables, and herbs Fried mullet with baked grape tomatoes, marinated sago pearls, and black garlic Mushrooms, foie gras, and mushroom essence Parmesan biscuits with bacon and yeast flakes Harry's creme Chicken bouillon Green pea soup with scallops and seaweed Dressing with nutritional yeast Eggplant gratinee with garlic, anchovies, and nutritional yeast Oysters au gratin with a crust of nutritional yeast and smoked shrimp head powder Bagna cauda Old-fashioned Danish medisterpolse Beef patties, Danish style Chicken Marengo Cassoulet Beef estofado Sicilian ratatouille Brandade with air-dried ham and green peas Three-day pizza with umami-not really a 'fast food' Quail pate Risotto Oxtails braised in wheat beer Umami sorbet with maccha and tomato White chocolate cream, black sesame seeds, Roquefort, and brioche with nutritional yeast","brand":"Columbia University Press","offers":[{"title":"Default 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Title","offer_id":48864538984791,"sku":"9780385545686","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780385545686.jpg?v=1722272379"},{"product_id":"fisher-investments-on-technology-9780470452370","title":"Fisher Investments on Technology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe definitive guide to investing in today's global technology sector  The fifth installment of the Fisher Investments on series is an all-encompassing guide to understanding and analyzing investment opportunities within the global Technology sector.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Getting Started in Technology 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Technology Basics 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Than Gadgets A Means 4\u003c\/p\u003e \u003cp\u003eTechnology 101 7\u003c\/p\u003e \u003cp\u003eStarting Small: Semiconductors 7\u003c\/p\u003e \u003cp\u003eGetting Larger: Products and Components 12\u003c\/p\u003e \u003cp\u003eMaking It All Work: Software and Services 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Brief History of Modern Technology 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Snowball Event: History of Semiconductors 26\u003c\/p\u003e \u003cp\u003eHistory of Computers 31\u003c\/p\u003e \u003cp\u003eHistory of Communications 35\u003c\/p\u003e \u003cp\u003eHistory of the Internet 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Technology Sector Drivers 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEconomic Drivers 43\u003c\/p\u003e \u003cp\u003ePolitical Drivers 57\u003c\/p\u003e \u003cp\u003eSentiment Drivers 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Next Steps: Technology Details 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Technology Sector Breakdown 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlobal Industry Classification Standard (GICS) 69\u003c\/p\u003e \u003cp\u003eGlobal Technology Benchmarks 71\u003c\/p\u003e \u003cp\u003eTechnology Industry Breakdown 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Challenges in the Information Technology Sector 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProduct Maturity and Obsolescence 99\u003c\/p\u003e \u003cp\u003eFighting Maturity and Obsolescence 101\u003c\/p\u003e \u003cp\u003eExtreme Fluctuations in Supply and Demand 110\u003c\/p\u003e \u003cp\u003eIntellectual Property Threats 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 A Deeper Look at Current and Emerging Technologies 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSemiconductor Production Process 118\u003c\/p\u003e \u003cp\u003eEmerging Manufacturing Technologies 122\u003c\/p\u003e \u003cp\u003eComputer Technology 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Thinking Like a Portfolio Manager 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Top-Down Method 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInvesting Is a Science 133\u003c\/p\u003e \u003cp\u003eEinstein’s Brain and the Stock Market 134\u003c\/p\u003e \u003cp\u003eThe Top-Down Method 136\u003c\/p\u003e \u003cp\u003eTop-Down Deconstructed 141\u003c\/p\u003e \u003cp\u003eManaging Against a Technology Benchmark 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Security Analysis 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake Your Selection 156\u003c\/p\u003e \u003cp\u003eA Five-Step Process 157\u003c\/p\u003e \u003cp\u003eImportant Questions to Ask 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Upgrading Your Portfolio—Investing Strategies 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategy 1: Adding Value at the Sector Level 176\u003c\/p\u003e \u003cp\u003eStrategy 2: Adding Value at the Industry Level 178\u003c\/p\u003e \u003cp\u003eStrategy 3: Adding Value at the Security Level 183\u003c\/p\u003e \u003cp\u003eStrategy 4: Adding Value in a Technology Sector Downturn 184\u003c\/p\u003e \u003cp\u003eStrategy 5: Venture Capital 185\u003c\/p\u003e \u003cp\u003eGood Luck! 186\u003c\/p\u003e \u003cp\u003eGlossary 187\u003c\/p\u003e \u003cp\u003eNotes 194\u003c\/p\u003e \u003cp\u003eAbout the Authors 201\u003c\/p\u003e \u003cp\u003eIndex 202\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864628539735,"sku":"9780470452370","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470452370.jpg?v=1722272801"}],"url":"https:\/\/bookcurl.com\/collections\/manufacturing-industries.oembed?page=27","provider":"Book Curl","version":"1.0","type":"link"}