{"title":"Kogan Page","description":"\u003cp\u003eKogan Page is an award winning publisher of \u003ca href=\"\/collections\/business-finance-law\"\u003eBusiness, Finance \u0026amp; Law\u003c\/a\u003e books from global experts, academics and professionals.\u003c\/p\u003e\n\u003cp\u003eKey genres include \u003ca href=\"\/collections\/business-strategy\"\u003ebusiness strategy\u003c\/a\u003e, \u003ca href=\"\/collections\/management-and-management-techniques\"\u003emanagement and management techniques\u003c\/a\u003e and \u003ca href=\"\/collections\/artificial-intelligence-ai\"\u003eartificial intelligence\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eBest known titles include \u003ca href=\"\/search?q=tag:%22Author+Steven+Van+Belleghem%22\"\u003eSteven Van Belleghem\u003c\/a\u003e’s \u003ca href=\"\/products\/the-customer-mindset-reset-101-ways-to-elevate-the-customer-experience-9781398627826\"\u003eCustomer Passion\u003c\/a\u003e, \u003ca href=\"\/products\/ai-strategy-for-sales-teams-9781398628458\"\u003eAI Strategies For Teams\u003c\/a\u003e and \u003ca href=\"\/products\/superskills-9781398628991\"\u003eSuperskills\u003c\/a\u003e again focussing on how best to manage \u0026amp; cope with AI technologies.\u003c\/p\u003e\n\u003cp\u003eKey authors include the prolific HR expert \u003ca href=\"\/search?q=tag:%22Author+Michael+Armstrong%22\"\u003eMichael Armstong\u003c\/a\u003e \u003ca href=\"\/products\/how-to-manage-people-9781398621206\"\u003eHow To Manage People Fast\u003c\/a\u003e and \u003ca href=\"\/search?q=tag:%22Author+Alan+Barker%22\"\u003eAlan Barker\u003c\/a\u003e who has published many titles on professional skills such as \u003ca href=\"\/products\/speak-up-stand-out-find-your-voice-9781398626331\"\u003eSpeak Up, Stand Out\u003c\/a\u003e. Whilst \u003ca href=\"\/collections\/books-by-matt-haig\"\u003eMatt Haig\u003c\/a\u003e is better known as a fiction author he was previously a respected author on all elements of branding with \u003ca href=\"\/products\/brand-success-9780749462871\"\u003eBrand Success\u003c\/a\u003e and \u003ca href=\"\/products\/brand-failures-9780749462994\"\u003eBrand Failures\u003c\/a\u003e being highlights.\u003c\/p\u003e","products":[{"product_id":"big-change-best-path-9780749469429","title":"Big Change Best Path","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWarren Parry\u003c\/b\u003e is a managing director in Accenture Strategy with expertise in helping global clients navigate complex organizational change. As the founder and CEO of ChangeTrack Research-which was acquired by Accenture in April 2013-Warren pioneered the development of Change Tracking, a predictive analytics system based on more than 15 years of research which helps organizations manage large-scale organization change. Change Tracking is used by more than 150 organizations in 50 different industries and 25 countries. Warren has lodged 16 patents, has published in international journals and speaks regularly at industry conferences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"[Warren] has created something unique and valuable for all of us who are seeking to understand how to make organizations better, to manage the constancy of change and to create agility and adaptability.... At last we are able to put some science together with the art of organizational change. The goal is to help generate a higher level of success - something that would be worth billions of dollars if we are to believe the statistics - and to bring a much sharper focus to the practice of organization change management.\" * Peter Cheese, Chief Executive of the Chartered Institute of Personnel and Development (CIPD) *\u003cbr\u003e\"Parry boldly proposes that the art of change can become a data-driven science.... [Parry] spent 15 years collating data about change initiatives. After thousands of in-depth interviews he applied machine learning and statistical methods to find that successful (and unsuccessful) change initiatives follow predictable paths.... It's a useful book... for managers who are seriously committed to change.\" * Professional Manager magazine *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Changing how we change;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Understanding change through maps;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: High performance: Reaching the highest levels of performance;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Off track: When everything falls apart;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Unsustainable: When change is at the crossroads;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Struggling under pressure: When teams falter;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: On track: Win the war for resources and move out of the middle ground;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: In the dark: Mobilize around the vision;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Sleepy in success: Get back in the game;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Building momentum: When good is not good enough to jump to the next level;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: On the run: Keep it together when the goal is rapid growth;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Vision for the future: Changing the way we change\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736697188695,"sku":"9780749469429","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749469429.jpg?v=1723810759"},{"product_id":"people-with-purpose-9780749476953","title":"People with Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKevin Murray\u003c\/b\u003e specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the biggest public relations and communications group in the UK for more than 15 years.  He is also author of \u003ci\u003eThe Language of Leaders \u003c\/i\u003eand \u003ci\u003eCommunicate to Inspire, \u003c\/i\u003eboth shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Another great book by the author of the bestselling \u003ci\u003eThe Language of Leaders\u003c\/i\u003e. This book brings together the 'best of the best' when it comes to research and best practice on purpose, leadership, engagement and performance. It is exactly the right book to read to seize the huge opportunity for productivity improvement across the UK. It is a masterpiece on values, the value of purpose and the importance of inspirational leadership in creating successful enterprise. Kevin offers a reminder of the immense power of audacious goals and the huge attraction of thriving over survival. A book full of great ideas, great examples and practical advice, this is a textbook on how to succeed as a leader in the 21st century and is fun to read.\" * Paul Drechsler, CBE, President of the Confederation of British Industry *\u003cbr\u003e\"Kevin Murray's new book is needed now more than ever. In uncertain times the best way for leaders to navigate is to find their own 'North Star'  and help their people to do the same.  \u003ci\u003ePeople with Purpose\u003c\/i\u003e shows you how to do just that. A must read.\" * Ann Francke, Chief Executive of the Chartered Management Institute *\u003cbr\u003e\"WOW. What a tour de force!  I couldn't put it down and have re-read it a second time with so many great ideas to implement. If you want to lead with purpose, gain competitive advantage, and have a highly engaged workforce, this is the book for you!\" * Sir Eric Peacock, Chairman, Just Loans pic and Buckley Jewellery *\u003cbr\u003e\"I have never been a great reader of books on management as I've always found them heavy on theory and short on real world experience. To thrive today you need people with purpose.  This book shows you how effective leaders develop people with purpose.  It's not a book of theory... it's a book of practice from the mouths of leaders who have done it.  It's a practical guide to leadership and empowerment from people who have done it. It's a book I wish I could have read 30 years ago.\" * Lord Stuart Rose, Chairman of Ocado *\u003cbr\u003e\"Purpose is  a very fashionable word in marketing today, but what is really meant by it, and how do you make it work for your brand? Kevin Murray's book uncovers its many layers of meaning and gives a valuable practical guide to making it work for your organisation. As he says, a well-crafted purpose will act as a guiding star for your brand and give it an unfair competitive advantage in three ways: it will focus the company on serving the customer, it will motivate staff to deliver the customer benefit, and it will enrich our society as well as shareholders.\" * Hugh Burkitt, Chief executive of the Marketing Society *\u003cbr\u003e\"The twenty first century has truly begun with the realisation that long-term shareholder value  can only be created through stakeholder value - so purpose matters and value can only be created by people driven and energised by purpose.  Kevin impressively brings this together, linking value and values with engagement and behaviours bound by purpose.\" * Tony Manwaring, Executive Vice President, Chartered Institute of Management Accountants *\u003cbr\u003e\"Kevin has once again produced a well-researched, thoughtful and stimulating contribution which enriches our understanding of good management and brilliant leadership.  As Chair of the All-Party Parliamentary Group I would love to be able to use this as compulsory reading for all parliamentarians.\" * Barry Sheerman, MP, UK Parliament *\u003cbr\u003e\"All my experience from 40 years of leadership across multiple organisations, large and small, plc's and private equity, charities as well as corporates, in the UK, US and elsewhere tells me that Kevin's messages in this book are fundamental and absolutely right. It's a must read for all leaders, current and aspiring, who want to deliver superior performance. It remains deeply depressing how few leaders really do understand the concepts discussed by Kevin.\" * Philip N Green, CBE, Chairman of Carillion and BakerCorp. *\u003cbr\u003e\"\u003ci\u003ePeople with Purpose \u003c\/i\u003eis an inspiring, fresh and lucid account of how strong values can be transformative of the performance of diverse organisations, improving profitability of businesses, increasing effectiveness of service delivery and nurturing unrealised talent. It is an optimistic book that is even more relevant  amid national and global uncertainty. \u003ci\u003ePeople with Purpose\u003c\/i\u003e serves as a challenging route map to more resilience by doing and being better.\" * Baroness Tessa Jowell *\u003cbr\u003e\"Profit alone isn't enough. \u003ci\u003ePeople With Purpose\u003c\/i\u003e brings alive the need for clear and consistent application of purpose, values and goals in enabling businesses to realise their potential and prosper far into the future. Kevin's assessment is a very practical one, it draws on the experience of many business leaders and provides a framework to help leaders motivate and inspire their people. This is an upbeat book, full of insights which will be indispensable to business leaders grappling with profound changes in society and committed to building great businesses for the long term.\" * Ian Durrant, Chairman, Greggs and Capital and Counties plc *\u003cbr\u003e\"Kevin serves up a secret sauce for 21st Century business in a rich read that inspires and equips. In the process, he reminds us all that even and especially in the business world, it's our humanity that wins. This timely read advances the global purpose movement from talk to walk.\" * Valerie Keller, Global lead, EY Beacon Institute, Executive Director, Global Markets, Ernst and Young. *\u003cbr\u003e\"You don't have to be the CEO of a huge global company to find this book useful. Anyone who leads will find it packed full of practical insights to help their team thrive and grow.\" * Start Your Business Magazine *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE: Why Purpose is Central to Performance;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Effective Leadership - It’s All in the Mind;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The Purpose Movement - A Growing Global Conversation;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Purpose and Employee Engagement: Why Giving Employees a Greater Sense of Purpose is Every Leader’s Job;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: How Purpose Powers Better Results… and the Leadership Behaviours That Do Most to Unlock Discretionary Effort From Employees;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: The Value of Values - How Culture Contributes to a Sense of Purpose and to Better Results;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Measuring the Value of Purpose - Meeting the Needs of Customers and, In So Doing, Creating Long-Term Value For All Stakeholders;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: People With Purpose - How Leaders Use Purpose in Their Own Organizations;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: From Surviving to Thriving - The Importance of a Long-Term Vision;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Authentic Purpose - Start With the Customer to Truly Engage With People Inside and Outside Your Organization;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Culture is Your Competitive Edge - How Leaders Align Purpose and Values to Create Winning Teams;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: A Framework For Success - How Leaders Create Alignment By Putting Purpose, Values, Vision and Goals on a Single Page;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Purposeful Conversations - How Leaders Embed Their Vision and Values and Align Their Organizations;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Leading With Purpose - What You Need to Do;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 12: Define Your Own Purpose - You Can’t Inspire Your Team If You Are Not Inspired Yourself;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: The Purpose Framework - How to Create the Tool That Gives Everyone in Your Team a Sense of Purpose\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736697549143,"sku":"9780749476953","price":20.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749476953.jpg?v=1723810760"},{"product_id":"starting-a-business-from-home-9780749480844","title":"Starting a Business From Home","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eColin Barrow\u003c\/b\u003e has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of \u003ci\u003eThe 30 Day MBA series, The Business Plan Workbook \u003c\/i\u003eand \u003ci\u003eFinancial Management for the Small Business \u003c\/i\u003e(all published by Kogan Page).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Finding the Right Business Opportunity;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Picking the Right Business for You;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Researching the Market;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Business Ownership and Title Issues;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Operating from Home;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Keeping the Communication Lines Open;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Bringing Your Product or Service to Market;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Building and Using Your Website;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Doing the Numbers;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Raising the Money;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Preparing a Business Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Taking on Employees;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Growing Profitably;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Starting Up Overseas\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736697647447,"sku":"9780749480844","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749480844.jpg?v=1723810759"},{"product_id":"supply-chain-finance-9780749487782","title":"Supply Chain Finance","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWendy Tate \u003c\/b\u003eis the William J. Taylor Professor of Business and Cheryl Massingale Faculty Research Fellow, Department of Supply Chain Management at the Haslam College of Business, University of Tennessee in Knoxville, Tennessee.\u003cb\u003eLydia Bals\u003c\/b\u003e is Professor of Supply Chain \u0026amp; Operations Management at Mainz University of Applied Sciences, Germany and Visiting Professor at the Department of Strategy \u0026amp; Innovation, Copenhagen Business School, Denmark. \u003cb\u003eLisa M. Ellram\u003c\/b\u003e is the Rees Distinguished Professor of Supply Chain Management in the Department of Management at the Farmer School of Business, Miami University in Oxford, Ohio.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSupply Chain Finance\u003c\/b\u003e\u003c\/i\u003e is the first comprehensive treatment of this topic that I've seen, and it comes at a perfect time as business is poised to move from hype to reality.  The book provides an excellent compilation of leading thought from experts in the field, and it offers a wonderful blend of theory and practice, with great case studies.  It's a must read for managers and academics interested in this area.\" * Morgan Swink, Executive Director of TCU Center for Supply Chain Innovation, US *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSupply Chain Finance\u003c\/b\u003e\u003c\/i\u003e is a great insight into supply chain finance (SCF) both from an academics and a practitioner perspective. The book provides a comprehensive view on the SCF definition and the research status quo before SCF concepts and applications are presented.\" * Daniel Vollath, Managing Director, Strategy, Operations, Sourcing and Procurement, Accenture, Germany *\u003cbr\u003e\"This book provides a rich perspective on SCF, broadening the scope to embrace all solutions and to optimize working capital at supply chain level, balancing the academic and the managerial perspective. The various contributions provide different and complementary views on this broad landscape, providing the reader with rich insights and advanced knowledge.\" * Prof. Federico Caniato, Politecnico di Milano, Italy *\u003cbr\u003e\"A book that is long overdue and not only for supply chain professionals to better understand the financial aspects of supply chain management, but certainly also for finance departments to understand the impact of supply chain management better. Supply chain management matters.\" * Prof. Britta Gammelgaard, Copenhagen Business School, Denmark *\u003cbr\u003e\"Supply Chain Finance is a topic still in its infancy, despite its great relevance to both practitioners and researchers. The average level of knowledge of managers is still often limited, resulting in confusion about terms, definitions, areas of interest and impacts for different business units. This book certainly represents an excellent work of systematization of the existing knowledge, able to offer a clear picture of the historical evolution and of the practical implications of Supply Chain Finance. The ability to blend scientific and methodological rigor and practical impact is a major value. Through the illustration of successful business cases, the book illustrates, in an excellent way, the impacts in terms of supply chain management, cash flow management, risk management and accounting management.\" * Antonella Moretto, Assistant Professor, Politecnico di Milano, Italy *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Supply chain finance – Solutions for financial sustainability, risk management and resilience in the supply chain;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Supply chain finance – History and future directions;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Suppliers, customers, and firms' financial decisions;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Supply chain finance – Definition, modern aspects and research challenges ahead;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Optimizing cash flows for a retail supply chain coordinator;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Supply chain finance opportunities by managing payables discounts;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Mapping and managing the financial supply chain;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Supply chain finance and cyber risk – An illustrative case study;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Commodity risk management at BMW – Price indices and contracts;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: A business partners' view on decision-making challenges in the supply chain;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Exploring fragmentation in the supply chain finance (SCF) ecosystem;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Foundational premises and value drivers of blockchain-driven supply chains – The trade finance experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736697942359,"sku":"9780749487782","price":148.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749487782.jpg?v=1723810759"},{"product_id":"the-lean-supply-chain-9780749487799","title":"The Lean Supply Chain","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBarry Evans\u003c\/b\u003e has held roles at Tesco including Lean Process Manager in  Supply Chain Development. He was part of the Lean Enterprise Research Centre at Cardiff Business School as a Senior Research Associate until his retirement. \u003cb\u003eRobert Mason \u003c\/b\u003eis Professor of Logistics and Programme Director, MSc Sustainable Supply Chain Management, at Cardiff Business School. He has led numerous business research projects, including working with Tesco as a partner.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"When considering a major undertaking such as building a Lean supply chain, it doesn't hurt to have a little guidance from a major global player. This book debunks many myths, and provides solid practical examples and advice for supply chain professionals looking to cut waste from their enterprises.\" * Inbound Logistics *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Tesco past and present;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Tesco and strategy – Managing the what, why and how!;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Customer insight – To drive the Tesco supply chain;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Lean and the Tesco supply chain – ‘Mastering the supply chain’;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Tesco and their CSR agenda;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Rebuilding trust;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Tesco and continuous improvement – Debunking seven myths of conventional business thinking;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Current challenges – Aligning corporate and supply chain strategies to a changing macro environment;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Conclusions\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736698171735,"sku":"9780749487799","price":118.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749487799.jpg?v=1723810759"},{"product_id":"how-to-prepare-a-business-plan-9780749481100","title":"How to Prepare a Business Plan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEdward Blackwell \u003c\/b\u003ewas a consultant on small business affairs and, as a former accountant, ran his own business for many years. He was the author of several Kogan Page books.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Writing a Business Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Simple Cash Flow Forecasts;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: The Very Small Business;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Retail and Catering;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Manufacturing;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: The Digital Business;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Expanding a Business;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: The Market;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Planning the Borrowing;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: How Not to Write a Business Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Maintaining the Plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Small Business and the Trade Cycle;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Monitoring Progress\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736698302807,"sku":"9780749481100","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749481100.jpg?v=1723810759"},{"product_id":"systems-for-manufacturing-excellence-9780749496999","title":"Systems for Manufacturing Excellence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNick Rich\u003c\/b\u003e is Professor of Operations Management at Swansea School of Management. He teaches Socio-Technical Systems Design. Nick Rich is a Fellow at Toyota Motor Corporation of Japan.\u003cb\u003eMohamed Afy-Shararah\u003c\/b\u003e is an industrial engineer experienced in the manufacturing and distribution sectors. He was awarded his doctorate in strategic operations management and received formal training at the Toyota Lean Management Centre.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Operational excellence;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The real issues and DNA of winning organizations;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Socio-technical systems and their design;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: High performing organizations (six sigma and lean);\u003c\/li\u003e\n\u003cli\u003eChapter - 05: TPM and maintaining (reliability focused and OEE-based flow improvement);\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Highly reliable organizations (organizational level pre-occupations);\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Operations management by design of new processes;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: The safety case;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Improving processes and the sustainability of improvement;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: The new agenda for change;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Conclusions\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736698597719,"sku":"9780749496999","price":41.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749496999.jpg?v=1723810760"},{"product_id":"startups-pivots-and-popups-9780749497460","title":"StartUps Pivots and PopUps","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRichard Hall\u003c\/b\u003e is an author of many business books. After a career in marketing, advertising and consulting, he now coaches senior executives in how to communicate, innovate, understand and implement change.\u003cb\u003eRachel Bell\u003c\/b\u003e is a serial entrepreneur and founder of six successful and award-winning PR companies.  As well as Chairman of The Academy Media Ltd, she is an active NED on several boards.  She's also a visitor in Entrepreneurship at the London Business School.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Prologue;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: The ups and downs of starting a new business;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The start-up revolution;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Pivots, refinements and surprises;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Pop-ups, questions and experiments;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Start-ups - How to do them. How to succeed;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Conclusions and summary;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Bibliography;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736699154775,"sku":"9780749497460","price":22.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749497460.jpg?v=1723810759"},{"product_id":"managing-successful-teams-9780749464400","title":"Managing Successful Teams","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePat Wellington\u003c\/b\u003e is an internationally recognised management consultant with over 20 years of experience. She has facilitated assignments in blue chip organizations such as Canon and Coca Cola, healthcare providers including the St Martins and Nuffield Hospitals, United Nations agencies in Rome and Geneva, and government bodies in the UK, the Gulf and South East Asia. She is also the author of \u003ci\u003eEffective Customer Care,\u003c\/i\u003e published by Kogan Page.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tSetting the scene;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tBack to basics – the fundamentals of working in teams;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tSetting up a new team;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tManaging the team once formed – motivation and performance management;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tManaging the team once formed – communication, meetings, influencing and projects;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tTaking over as manager of an established team;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tProblems in the team;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tLeading the virtual team;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tThe future for teams\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736702955863,"sku":"9780749464400","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749464400.jpg?v=1723810763"},{"product_id":"business-development-culture-9780749481919","title":"Business Development Culture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlex Moyle\u003c\/b\u003e has been in the business development and sales arena for over 20 years, delivering sales and training programmes to thousands of sales professionals and hundreds of Leaders. He comes from a recruitment background and is the founder of Elevated Recruiting and Selzig Consulting.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The impact of digital disruption in sales has never been fully explained until now in \u003ci\u003e\u003cb\u003eBusiness Development Culture\u003c\/b\u003e\u003c\/i\u003e. We all see it, all know it, but are collectively responding too slowly to changes that will have significant impact on every business. Moyle puts the sales efforts at the centre of this exploration, introducing the various areas of the business that must now consider how they support this effort. Culture will always be at the forefront of any sales leader's world, understanding the macro environment and ensuring that their sales force is mobile enough to handle the technology revolution may be the new challenge for the next 20 years. \u003cb\u003e\u003ci\u003eBusiness Development Culture\u003c\/i\u003e\u003c\/b\u003e is the book to help challenge and evolve this strategy.\" * Ben Turner, CEO, Association of Professional Sales *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction to business development culture;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART ONE: Adapting to change is the new normal;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe challenges of a changing market;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe challenge of cultural change;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART TWO: Building a customer focus into your team;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 03: \tBuilding the case for change – educating and inspiring your team;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tDo your teams understand your customers?;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tCreating a compelling, company-wide value proposition;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tStreamlining the buying process throughout your business;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART THREE: Aligning company and personal goals;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: \tDo you know what your employees want?;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tPrioritizing the alignment of company and employee goals;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tAvoid the smart dumb paradox – your team is a gold mine of ideas;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART FOUR: Creating a mutually productive work environment;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tWhy collaboration is key to integrating sales culture;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tHow to build confidence and capability;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tSuccessful performance management in a business development context;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tConclusion – a quick recap;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736704037207,"sku":"9780749481919","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749481919.jpg?v=1723810763"},{"product_id":"the-apology-impulse-9780749493202","title":"The Apology Impulse","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSir Cary Cooper\u003c\/b\u003e, CBE, is the 50th Anniversary Professor of Organizational Psychology and Health at the ALLIANCE Manchester Business School. He holds the office of president of the CIPD, the British Academy of Management,  RELATE and Institute of Welfare.\u003cb\u003eSean O'Meara \u003c\/b\u003eis the founder and MD of Essential Content, a specialist content and PR agency. He's worked with leading organizations including The Co-Op Bank and the BBC.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Who’s been apologizing and what are they sorry about?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: The six reasons organizations apologize and the one reason they won’t;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Culture, values and consumer expectations;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: The definitive modern apology and why everyone ignored it;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: If everyone’s sorry, nobody is sorry;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: How the experts apologize without saying sorry;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Schrödinger’s apology, grammatical deflections and evasions;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Crisis fatigue and the case for rationing apologies;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: It’s not about you;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Keep trying;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: ‘Forced to apologize’?;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: ‘We got it wrong’;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Self-service apologies;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Optics anxiety and apologizing for how things look;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: The true cost of corporate atonement;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: The economics of saying sorry:;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: Crisis communications and the potential for mischief;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: Apology laundering;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: Apologizing on behalf of others;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: £1 million in sales in four days;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: Don’t mistake kindness for weakness;\u003c\/li\u003e\n\u003cli\u003eChapter - 23: Conclusion;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738432778583,"sku":"9780749493202","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749493202.jpg?v=1720048328"},{"product_id":"platform-strategy-9781398602663","title":"Platform Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDr Tero Ojanperä\u003c\/b\u003e is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs, he is an investor and venture capitalist. \u003ci\u003eFast Company \u003c\/i\u003ecrowned him the seventh most creative person in business and he is a Young Global Leader with the World Economic Forum. He lives in Helsinki, Finland. \u003cb\u003eProf Timo O. Vuori\u003c\/b\u003e is a strategy consultant and professor at Aalto University, a \u003ci\u003eFinancial Times \u003c\/i\u003etop 40 business school. Timo helps companies formulate and execute strategies, helping them transform into intelligent platforms. He lives in Helsinki, Finland.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003cb\u003eOjanperä\u003c\/b\u003e and \u003cb\u003eVuori's \u003ci\u003ePlatform Strategy\u003c\/i\u003e\u003c\/b\u003e is a unique book. It combines \u003cb\u003eOjanperä's\u003c\/b\u003e hands-on experience of a senior executive grappling with the opportunities and threats of platform dynamics and \u003cb\u003eVuori's\u003c\/b\u003e path-breaking work on the impact of affect and emotions on senior team action. As a result, \u003cb\u003e\u003ci\u003ePlatform Strategy\u003c\/i\u003e\u003c\/b\u003e is an amazingly helpful book linking platforms and AI to an incumbent firm's shift in strategy and, in turn, organizational transformation. The uniqueness of this book is that it provides research-based and experience-based insights to help senior executives both think and feel their way through platform strategies. This book belongs on leaders' desks as well as academics' desks.\" * Michael Tushman, Professor, Harvard Business School and author of Lead And Disrupt, Winning Through Innovation And Navigating Change: How CEOs, Top Teams, And Boards Steer Transformation *\u003cbr\u003e\"Creating a platform business and adopting AI are fundamental challenges for many organizations today. \u003cb\u003eOjanperä \u003c\/b\u003eand \u003cb\u003eVuori\u003c\/b\u003e build on their senior executive experience and top-tier research to provide a step-by-step guide for transforming your business. You learn how to manage both the hard business challenges and the softer human forces that determine whether you will succeed or fail.\" * Laura Huang, Professor, Harvard Business School and author of Edge: Turning Adversity Into Advantage *\u003cbr\u003e\"This book provides a comprehensive and cutting edge set of insights on how to succeed in deploying value-creating platforms, relying on state-of-the-art technologies such as AI and machine learning. It provides many practical step-by-step frameworks for executives to plan their implementation of platform-based offerings. One of the book's more distinctive values is that it combines both hard and soft considerations. The authors provide many useful insights related to hard aspects such as strategies, organizational structures and systems, and software technologies such as application programming interfaces (APIs). And they deftly combine these hard aspects with soft behavioural factors such as emotional energy, human creative thinking and responsible control over AI.\" * Quy Huy, Professor of Strategy, INSEAD *\u003cbr\u003e\"Platform business models together with AI create a new competitive advantage and superior value for customers. A clear and practical guide on how to build an Intelligent Platform with your team and external stakeholders.\" * Henrik Ehrnrooth, CEO, KONE *\u003cbr\u003e\"This book provides hands-on guidance on how platform strategies, combined with the forces of data and AI, will create a competitive edge for companies regardless of industry. The authors' combination of research and in-depth experience provides leaders with the sense of urgency needed to be a winner in the future. Regardless of sector, companies will need the confidence to cooperate in smart and open eco-systems and thereby create greater outcomes together with partners. I especially appreciated the human-centric view on leadership and organizational impact to simplify governance and speed up the transformation for the benefits of customers, employees and society at large. Read it!\" * Lundstedt Martin, CEO, Volvo Group *\u003cbr\u003e\"AI and platforms are common denominators for winning strategies in the future. \u003cb\u003eOjanperä\u003c\/b\u003e and \u003cb\u003eVuori \u003c\/b\u003eshow how you can transform your business with lessons learned from the best companies in the world.\" * John Lindfors, Managing Partner, DST Global *\u003cbr\u003e\"As C-Level executives or non-executive directors of technology companies, we all strive to stay current with the technologies that underpin the power and appeal of platforms and AI. The bigger challenge however is to distill this down to a set of practical priorities that are executable and scalable across distributed workforces. The authors explain in a practical way how to get started with building an intelligent platform to transform your business. But even more importantly, you will learn what you can do as a leader to drive change and help your team, colleagues, and external stakeholders succeed in an ever-increasing competitive world.\" * Rick Simonson, Managing Partner, Specie Mesa LLC and Former CFO, Sabre Corporation and Nokia *\u003cbr\u003e\"This book brilliantly ties together the essential components needed for transforming your business using AI, platform thinking, and human creativity.\" * Mårten Mickos, CEO, Hacker One, Former CEO, MYSQL and Senior Vice President, HR and Sun Microsystem *\u003cbr\u003e\"To build a successful platform and business takes actions in the right sequence to truly benefit and delight your customers and business partners. The seven steps \u003cb\u003eOjanperä\u003c\/b\u003e and \u003cb\u003eVuori\u003c\/b\u003e outline provide a travel guide for this journey. Starting with energy, create value with focus, and ultimately multiply the benefits by creating the unexpected.\" * Christian Von Reventlow, CTO or Myrepublic and Former Chief Product Officer, Telstra and Detsche Telekom *\u003cbr\u003e\"AI and platforms drive digital transformation touching every industry segment. Opportunities to disrupt or be disrupted abound. In between the two extremes, components for sustainable competitive advantages are available for the fastest movers. \u003cb\u003e\u003ci\u003ePlatform Strategy\u003c\/i\u003e\u003c\/b\u003e provides a straightforward seven-step program on how executives build and execute a strategy for the AI and platform era. Its unique approach builds on extensive research, numerous case studies, and practical guidance - a must-read book for leaders.\" * Risto Siilasmaa, Chairman, F-Secure Corporation and Former Chairman, Nokia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction - Intelligent platforms are winning;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Turn fear into energy;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Remove friction;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Focus your actions to create fans;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Create a learning loop;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Open up with an algorithmic handshake;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Create the unexpected;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Organize around AI;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: References\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828484951,"sku":"9781398602663","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398602663.jpg?v=1720050316"},{"product_id":"mavericks-9781398604391","title":"Mavericks","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDavid Lewis\u003c\/b\u003e is a guest lecturer at London Business School and Hult International Business School. A global business consultant, cited on the Thinkers50 Radar of top global management thinkers, he is based in London, UK.\u003cb\u003eDr Jules Goddard \u003c\/b\u003eis a Fellow of London Business School. He has written extensively on strategy and leadership and his corporate clients include Orange, Tata, Danone, Toshiba, and Rolls-Royce. He is based in London, UK\u003cb\u003e.\u003c\/b\u003e\u003cb\u003eTamryn Batcheller-Adams\u003c\/b\u003e is a psychologist and leadership development consultant who has worked with leaders in over 20 countries. She is based in Cape Town, South Africa.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Mavericks drive progress and the world needs many more - this book shows why.\" * Sir James Dyson *\u003cbr\u003e\"I love everything about this book. The world needs more Mavericks!\" * Julia Hobsbawm, Founder, Editorial Intelligence *\u003cbr\u003e\"Release your inner Maverick - this ground-breaking book gives everyone a manual for how to make a difference at work and in society.\" * James Purnell, President and Vice-Chancellor, University of the Arts London *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eMavericks\u003c\/i\u003e\u003c\/b\u003e is a very different take on the type of leadership we need if we are going to tackle the monumental challenges we face. It is one I recognize and heartily endorse. The book is a refreshing, exhilarating read whether you want to use it for personal inspiration or to assess the world in which you operate on a day-to-day basis. It is also practical and gives you the tools to nurture your own inner Maverick, or those of the people around you.\" * Gary Lubner, CEO, Belron International *\u003cbr\u003e\"Reading this delightful and incisive book, I recalled a line Henry David Thoreau wrote in \u003ci\u003eWalden\u003c\/i\u003e: \"If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.\" All of us are capable of being Mavericks - those who see a gap between what is and what could be. The five characteristics of Mavericks herein are profound, a guiding light you can refer to over and over to avoid fatalism. By fusing all five of these traits, you will transform into an effective rebel with a cause, contributing to a flourishing life for all.\" * Ronald J Baker, Host, The Soul of Enterprise Podcast, Founder, Verasage Institute and Bestselling author of 'Implementing Value Pricing' *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eMavericks\u003c\/i\u003e\u003c\/b\u003e is an optimistic book about how we can do better. When something is wrong and we don't stand up for improvement, we fail ourselves and everyone. This book shows how Maverick leaders who are \"normal\" people (like us) use their belief, determination and courage to ameliorate the world; it also discusses creating an environment for such change. Much needed right now; no other book challenges us like this, for the good of all.\" * Diana Ambache, Founder, Ambache Charitable Trust and pioneer of The Revival of Classical Music by Women *\u003cbr\u003e\"This book is truly liberating! Armed with a Maverick mindset, ordinary people can become inspirational leaders. Packed full of practical examples, this is a ground-breaking toolkit that awakens the characteristics within, so you can become an inspirational and Maverick leader. Mavericks gives you the inspiration to say \"I can\" and the confidence to say \"I will\". Bravo!\" * Jez Groom, Founder, CEO, Cowry Consulting *\u003cbr\u003e\"I was declared a Maverick in the mid-nineties in the brand new (read charmless, uncomfortable and desperately boring) boardroom of a multinational corporation. That day, my boss used this term to qualify my contribution to the collective efforts of our European board. Twenty-five years of Maverick-ability later, I know that this is not a title of glory, nor an actual job title but a desperate attempt by many executives to escape the status quo and corporate nonsense. A Maverick attitude is a little thing that makes a big difference. Society and organizations are suffering from a huge appetite for conformity and a subsequent lack of \"fantaisie\". Make your voice heard and join the Mavericks club, it's never too late.\" * Christophe Gillet, Programme Director, CEDEP and former Director of Business Innovation, Sony Business Europe *\u003cbr\u003e\"With \u003cb\u003e\u003ci\u003eMavericks\u003c\/i\u003e, Lewis, Goddard\u003c\/b\u003e, and \u003cb\u003eBatcheller-Adams\u003c\/b\u003e have identified the essence of entrepreneurship. They demonstrate that innovation and creativity can occur anywhere so long as one person remains, as they put it, \"undeterred in the face of ridicule, resistance and outright hostility\". The book itself creates a movement, just like the Maverick leaders identified therein. I hope to join this movement and change our world for the better.\" * Ed Kless, Host, Sage Thought Leadership Podcast and Co-Host, The Soul of Enterprise Podcast *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Belief: We should do better;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: What makes a Maverick leader?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Resourcefulness: Connecting people, ideas and assets;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Nonconformity: The instinct to question;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Experimental: Learning through trial and error;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Undeterred: Resisting opposition;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Maverick styles of leadership;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Maverick forms of organization;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Maverick states of society;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Becoming a Maverick leader;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: References;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828517719,"sku":"9781398604391","price":25.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398604391.jpg?v=1720050316"},{"product_id":"words-that-work-9781398603301","title":"Words That Work","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eVal Wright\u003c\/b\u003e is a US based innovation and leadership consultant working with clients including Starbucks, LinkedIn, Microsoft, the Financial Times and the LA Lakers. She is based in California, USA. She is a regular contributor to CNBC Inc, Fox Business News, Business Insider, Fast Company, MSN, Reuters, the\u003ci\u003e LA Times\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"As the CEO of my own STREAM foundation and creator of STEM-based cooking classes and workshops, the advice in this book is super valuable. It is full of new ways of how to put your customers at the heart of your company, manage your external media relationships, and lead with purpose, heart, and passion. As a 16-year-old business owner, \u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e\u003c\/b\u003e gives me the playbook for continuing to grow my business to new heights! Your work, advice, and tools are priceless information for any business entrepreneur. \" * Simone Bridges, CEO, Goddess Food Factory, Founder, Simone Bridges Inspires Inc. *\u003cbr\u003e\"\u003cb\u003eVal Wright\u003c\/b\u003e has made the ultimate guide to business communication. \u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e\u003c\/b\u003e is full of suggestions and alternative statements that open up communication. I am excited to have this new tool that will help me improve my ability to ask questions and affirm what others are saying.\" * Rachel Canales, Chief of Staff, Global Accounts \/ Chief Customer Advocate, Lenovo *\u003cbr\u003e\"\u003cb\u003eVal Wright \u003c\/b\u003ehas been an immensely valuable strategic advisor to me surrounding innovation and leadership through acquisitions and an IPO. I have considered her previous books required reading for any executive responsible for leading people through growth and change, and her clear, insightful voice will put her new book on the top of my recommended reading list. In her characteristic style, \u003cb\u003eWright\u003c\/b\u003e provides candid advice every leader needs to navigate innovation, communicate with impact, harness emotions, and actively manage external and internal communications. The easy-to-read format addresses the many situations executives will go through when they are asked to create outcomes that stretch beyond the current trajectory of the business.\" * John Schneider, Chief Marketing Officer, Betterworks *\u003cbr\u003e\"\u003cb\u003eVal Wright's\u003c\/b\u003e third book sets us on a path to the essential art of truth-telling in business. I've used \u003cb\u003eWright's\u003c\/b\u003e words in many situations and it's true, they do just work! The practical examples in this book will allow every leader to speak more boldly, which will grow their business and career.\" * Susan Potter, Vice President of Digital Experience, Hootsuite *\u003cbr\u003e\"This book is a culmination of the wise counsel \u003cb\u003eVal Wright\u003c\/b\u003e has given me over the last few years. Just the right words at the exact right moment. Every leader needs to read this book and benefit from its confidence-building positivity. The world needs to hear from more incredible, badass, uplifting women like \u003cb\u003eVal Wright\u003c\/b\u003e. \" * Ronalee Zarate-Bayani, Chief Marketing Officer, Newlight Technologies *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Creating a Company of Truth Tellers;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Setting the Right Hurdle Height;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Getting Others to Cooperate;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Creative Internal Communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Customers at the Heart of Your Company;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: It’s a Lovely Day for a Moonshot;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: How to Love Your Anger and Other Emotions;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Taking the Boredom Out of Your Board of Directors;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Turning Investor and Media Interactions to Your Advantage;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Creating Your Perfect Executive Launch;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Creating Your Playbook for Success;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828550487,"sku":"9781398603301","price":27.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398603301.jpg?v=1720050315"},{"product_id":"sustainability-to-social-change-9781398604353","title":"Sustainability to Social Change","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePhilip Mirvis\u003c\/b\u003e is an organizational psychologist who serves as senior research fellow for the Global Network on Corporate Citizenship and Babson Social Innovation Lab. He is based in Ranchos des Taos, New Mexico. He has led public and corporate seminars, and lectured in over 50 nations throughout Asia, Europe, and Africa, and in Brazil and Australia.  \u003cb\u003eBradley Googins\u003c\/b\u003e is a retired professor and former Director of the Center of Corporate Citizenship at Boston College. He is currently a visiting professor of Strategy and Entrepreneurship at the Catholic University of Milan. He is based in Watertown, Massachusetts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSustainability to Social Change\u003c\/b\u003e\u003c\/i\u003e is a great read. It tells you about our journey (the printable parts), where other forward-looking businesses are headed, and how you can lead your company to a better future-for business and the world. Have yourself a giant scoop.\" * Ben Cohen \u0026amp; Jerry Greenfield, Cofounders of Ben \u0026amp; Jerry’s *\u003cbr\u003e\"This wonderful book, based on hands-on research, is a practical guide to how companies can help lead social change. I love the examples and user-friendly format and will be applying the insights to the corporate boards I am a member of in Asia.\" * Dato Timothy Ong, Chairman of Asia Inc Forum *\u003cbr\u003e\"This book is a huge wake-up call for all business leaders. We are either going to live in co-existence with all our neighbors and the planet or there will be no existence. The book clearly demonstrates that hiding behind the current system is no longer an option. The inspiring case studies show that early systems innovators can deliver equitable value to all stakeholders.\" * Louis \"Tex\" Gunning, CEO at LeasePlan Corporation N.V. *\u003cbr\u003e\"A visionary call to action for all entrepreneurs! Instead of trying to sustainably reduce ourselves, Mirvis and Googins challenge us to actively build the future and align a deeper purpose into a long-term vision of what success can look like.\" * Jason Grenfell-Gardner, Founder of The J. Molner Company *\u003cbr\u003e\"This book is a comprehensive and focused look at corporate performance at the nexus between business and societal goals. Focusing on the lessons here can help you and your company to 'raise the bar' and uptick performance for all.\" * Stanley S. Litow, Former IBM Executive, Professor and Innovator in Residence at Duke University, and author of the Challenge for Business and Society: From Risk to Reward *\u003cbr\u003e\"In this insightful book, \u003cb\u003ePhil Mirvis\u003c\/b\u003e and \u003cb\u003eBrad Googins\u003c\/b\u003e argue that businesses play a crucial role as a voice for social change. But for that to work, they say business must transform the way it thinks about value. Read their timely account of why so many business leaders are finally embracing the sustainability agenda and how innovators are moving onward to regeneration. They know this is the future of business, markets and, ultimately, capitalism.\" * John Elkington, Co-founder of Environmental Data Services (ENDS), SustainAbility, and Volans and author of Green Swans: The Coming Boom in Regenerative Capitalism *\u003cbr\u003e\"\u003cb\u003ePhil Mirvis\u003c\/b\u003e and \u003cb\u003eBrad Googins\u003c\/b\u003e have long been leaders in the conscious business movement. In this important book, they point out that it is later than we realize; they capture the 'fierce urgency of now' and show how businesses can and must take the lead in bringing about social change. This book is an inspiring guide to how to move beyond 'doing less harm' to realizing a holistic vision of flourishing for all stakeholders.\" * Raj Sisodia, Co-founder \u0026amp; Chairman Emeritus at Conscious Capitalism Inc. and Distinguished University Professor of Conscious Enterprise at Tecnológico de Monterrey *\u003cbr\u003e\"\u003cb\u003ePhil Mirvis\u003c\/b\u003e and \u003cb\u003eBrad Googins\u003c\/b\u003e have written a magnificent book, deeply grounded in the real world, but it's not just for business leaders who want to win the hearts and minds of customers, employees, communities and partners. It's for everyone who cares about the business of building a better world. This book asks us to look in the mirror. It reminds us that the future is coming at us fast and that history has its eyes on us. But, most importantly, this is a leadership playbook designed to help you to meet the moment and propel your organization forward. It comes alive by showcasing real companies that are successfully transforming whole industries and leading the world's solution revolution to positive prosperity with intergenerational concern and world-changing intention.\" * David Cooperrider, Chair and Chuck Fowler Professor, Case Western Reserve University; Honorary Chair, Cooperrider Center for Appreciative Inquiry, Champlain College; author of Appreciative Inquiry *\u003cbr\u003e\"In this important book, \u003cb\u003ePhil Mirvis\u003c\/b\u003e and \u003cb\u003eBrad Googins\u003c\/b\u003e offer a roadmap for the next stage of business leadership. It takes you \u003ci\u003ebeyond \u003c\/i\u003esustainability to an evolving form of the market, and the role of business and the manager of tomorrow. It offers real examples and tools for developing a new kind of leader, one focused on mastering the domains of commerce while also recognizing that they have an interest and responsibility in maintaining the integrity, stability and equity of the system in which they practice that craft. Rather than exploit a broken market or political system for personal gain, future business leaders must take ownership for stewarding the institutions of the market. This book shows you how.\" * Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise, University of Michigan and author of Management as a Calling: Leading Business, Serving Society *\u003cbr\u003e\"Mirvis and Googins have produced a tremendously useful book on the role that executives can play in social change. Not only does this book cover the gambit of ideas related to sustainability and social change, it is chocker block full of examples that show how these ideas are put into practice. This book is a must-read for executives taking their company on the journey to social change.\" * Tima Bansal, Professor of Strategy at the Ivey Business School and Founder of Network for Business Sustainability *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSustainability to Social Change\u003c\/b\u003e\u003c\/i\u003e begins with a concise yet comprehensive account of the corporate sustainability movement up to the present. The authors then offer principled, practical guidance on how to focus corporate goals towards social change. A valuable read.\" * Hannah Payson, Executive Director at the Center for Business, Government and Society in The Tuck School of Business at Dartmouth *\u003cbr\u003e\"At last, a book that blends the 'why' with the 'how': why it's important to embrace social change in business and how leaders can go about it. Data makes it clear that the public expects much more from the private sector, but business executives-even those who are committed-ask, 'What is it I am supposed to be doing now?' \u003ci\u003e\u003cb\u003eSustainability to Social Change\u003c\/b\u003e\u003c\/i\u003e lands at the right moment; drawing on decades of practical research and observation to show the way forward.\" * Judy Samuelson, Founder and Executive Director of Aspen Institute Business \u0026amp; Society Program and author The Six New Rules of Business: Creating Real Value in a Changing World *\u003cbr\u003e\"Business leading social change? It's easy enough to dismiss this idea, but \u003ci\u003e\u003cb\u003eSustainability to Social Change\u003c\/b\u003e \u003c\/i\u003eshows you that giants like Unilever, Ikea, and Novo Nordisk; smaller companies like Ashley Stewart and Lush and Ben \u0026amp; Jerry's; and B Corps are redefining the role of business in society. Read this thoughtful and timely book to get yourself and your company into the 'next' wave.\" * Sally Uren, CEO at Forum for the Future *\u003cbr\u003e\"Corporate social responsibility? Sustainability? All good... but NOT GOOD ENOUGH, so say \u003cb\u003ePhil Mirvis\u003c\/b\u003e and \u003cb\u003eBrad Googins\u003c\/b\u003e. They provide business leaders a GPS for the next challenge-to create social innovation and real value for their business \u003ci\u003eand\u003c\/i\u003e the world. The authors use stories, frameworks, reflections and insights from their decades of relentlessly examining and challenging the changing role of business in society to convincingly demonstrate that business leaders today can integrate purpose and profit successfully across the value chain.\" * Cheryl Kiser, Executive Director of the Lewis Institute for Social Innovation and The Babson Social Innovation Lab, and author of Creating Social Value: A Guide for Leaders and Changemakers *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSustainability to Social Change\u003c\/b\u003e\u003c\/i\u003e makes a compelling case for businesses large and small to tackle the urgent economic, environmental and social challenges of our time. Mirvis and Googins provide solid evidence and engaging real-world examples of how companies are responding to shifting societal expectations and leading social change. This book shows you why such enlightened leadership is essential and how companies can do it!\" * Chris Coulter, CEO at GlobeScan and author of All In: The Future of Business Leadership *\u003cbr\u003e\"\u003ci\u003e\u003cb\u003eSustainability to Social Change\u003c\/b\u003e\u003c\/i\u003e will make you stop in your tracks and consider: what is business 'for'? \u003cb\u003ePhilip Mirvis\u003c\/b\u003e and \u003cb\u003eBradley Googins\u003c\/b\u003e explain how businesses can creatively address problems of inequality, climate change and much more. This book should inspire everyone in your organization, from new hires to the CEO.\" * Mark Hurst, Founder of Creative Good *\u003cbr\u003e\"In one sentence, Mirvis and Googins say it all: 'Learn from the changemakers and be one yourself.' This book-the result of the authors' unique longitudinal studies of inspiring business practices-is rich in illustrative examples, insightful analysis, memorable tips, and persuasive arguments on WHY business leaders must lead social change and HOW to move social value creation to the heart of your business.  So, let's get to work and lead that change!\" * Susanne Stormer, PwC Partner and Change Agent *\u003cbr\u003e\"The call to action in Mirvis and Googins' new book is important and timely. Business has made real progress over the past decade in addressing societal challenges, but results are 'too little' and 'too slow.' The authors don't stop at calling out the private sector's unhurried pace: they provide practical advice, along with checklists, scorecards and frameworks for leaders to rapidly evolve their businesses to meet the urgent needs of the world today.\" * Deirdre White, CEO at PYXERA Global *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE: Where We Are Now and What's Next;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Sustainability - The End of the Beginning;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Social Change - The Start of Something New;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Business as an Agent of Change - Trailblazers and Transformers;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Changemaking - Gearing Up to Lead Social Change;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Lead Your Company into the Future;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 05: Put Purpose First;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Make Prosperity Inclusive;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Engage the Whole Person;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Produce Social Value;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Revive the Planet;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Systemic Social Change;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Epilogue\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828583255,"sku":"9781398604353","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398604353.jpg?v=1720050316"},{"product_id":"the-new-world-of-work-9781398602090","title":"The New World of Work","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePeter Cheese\u003c\/b\u003e is Chief Executive of the Chartered Institute of Personnel and Development (CIPD), the professional body for HR and people development. He is also Chair of the What Works Centre for Wellbeing. Based in London, UK, he writes and speaks widely on the themes of the future of work, and engages with politicians, policy makers, academics, business leaders and leaders in the people profession. Prior to the CIPD, he was Chair of the Institute of Leadership and Management after a long career at Accenture where he led the global consulting practice in people and organisation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Few people have thought so long and hard about the future of work as Peter Cheese. His book offers a timely and comprehensive guide to the forces that will shape the work of tomorrow and lays down the challenge to all of us to help create a good work future.\" * Matthew Taylor, CEO, RSA, and author of the Taylor Review of Modern Working Practices *\u003cbr\u003e\"Peter's considerable experience in the world of HR makes this book on the future of the workplace and workforce a must read.\" * Lord Mark Price, former MD of Waitrose, Founder of Engaging Business and WorkL, and Chairman of Fair Trade UK, Member of the House of Lords *\u003cbr\u003e\"Peter Cheese's unique perch offers readers a thoughtful perspective on the changing world of work.  His observations are astute; his predictions compelling; and recommendations impactful.  With his insights, business and HR leaders will discover opportunity as they harness the uncertainty ahead.\" * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan,  Partner, The RBL Group *\u003cbr\u003e\"As a passionate advocate of equality in the Workplace, it is fantastic to see this book talk about the future of work and the challenges and the opportunities it will present. Everyone in business should read this. It opened my eyes to the future we all face.\" * Baroness Ruby McGregor-Smith, former CEO of Mitie Group, President of the British Chambers of Commerce, Member of the House of Lords *\u003cbr\u003e\"Never has the pace of change in the world been so rapid. And while we can't be certain of the future, as Peter Cheese sets out in this book, we can shape it. \u003cb\u003e\u003ci\u003eThe New World of Work\u003c\/i\u003e\u003c\/b\u003e is a compelling narrative of the factors at play and the principles at stake, and is a \"must\" read for policy makers, business people, educators, indeed for all of us, as it touches the heart of humanity and the skills we will all need to adapt and prosper in the future.\" * Sir Peter Estlin Former Lord Mayor of the City of London *\u003cbr\u003e\"For anyone wanting to better understand and glean valuable insights into the future of work and its drivers, challenges and opportunities, this book hits the target. Importantly, it also offers a set of principles to help guide us to a better future of work.\" * Professor Chris Warhurst, Director of the Institute for Employment Research, Warwick University *\u003cbr\u003e\"At a time of huge dislocation in the world of work this books provides context and ideas about how we adapt and adopt a new approach to work, workforce and workplace - a useful blueprint for all those working in an ambiguous time.\" * Helen Cook, Chief HR Officer, NatWest Group *\u003cbr\u003e\"When someone with great leadership experience is generous enough to share his wisdom and knowledge with others, it provides a short cut for the rest of us in finding solutions to the complex challenges we face. Peter has been more than generous in this book. However, Peter does more than be generous. Peter shows the reader how to navigate through choppy seas whilst maintaining our integrity, our compassion and our sense of responsibility for leaving the world of work a better place for the next generation. It's a \"must read\" book for all who are bothered about being trustworthy leaders.\"\" * Professor Veronica Hope Hailey, Director of Policy and Research, The Forward Institute, Professor Emeritus of Management Studies, University of Bath. *\u003cbr\u003e\"Good work is central to fulfilled personal lives and successful organisations.  Peter sets out the rationale for change along with practical insights to secure improved individual and organisational wellbeing.\" * Anne Sharp CBE, CEO Lincolns Inn and former CEO Acas *\u003cbr\u003e\"Peter is a leader on Human Resources, CEO of the Chartered Institute of Personnel and Development, and Chair of the What Works Centre: What Works Wellbeing, He knows a great deal about people and work. Human capital and organisation are his passion, and he is a highly respected and recognised consultant, speaker and writer in the field. Writing this book in a Covid-engulfed world, he discusses major shifts in technology, globalisation, geopolitics, education and training, all amid economic uncertainty. The volatility and ambiguity of our current world is made clear. We are at the point of new era and this book helps us to understand what should guide us for the future.\" * Professor Dame Carol Black, former President of Royal College of Physicians, Principal of Newnham College Cambridge, senior government advisor on health and wellbeing *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: A new era of work;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Economics and the economy;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Globalization and geopolitics;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Social and demographic change;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Technology: Automation, AI and beyond;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Education and learning;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Focusing on the right things;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Building responsible business;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Leadership for the future;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: People strategy at the heart of business strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Good work as a goal;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: The agile learning organization;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Wellbeing as an outcome;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: #WTF - What’s the future?;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828616023,"sku":"9781398602090","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398602090.jpg?v=1720050316"},{"product_id":"the-business-of-winning-9781398602700","title":"The Business of Winning","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Gallagher\u003c\/b\u003e has worked in Formula One for almost four decades and spent 20 years working as senior executive within the management of Jordan, Red Bull Racing and Cosworth. Gallagher now heads up a Formula One business consultancy working with teams, sponsors and drivers on a wide range of corporate programmes. He also makes regular appearances in the media and is a features writer and columnist for \u003ci\u003eGP Racing Magazine\u003c\/i\u003e, \u003ci\u003eAutosport\u003c\/i\u003e and the Motorsport Network. He speaks for multinational companies at business events globally. He is based near Oxford, UK.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Foreword by David Coulthard MBE;\u003c\/li\u003e\n\u003cli\u003eChapter - 00: Preface;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Formula One – A global business;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Insights on leadership;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Building winning teams;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: The diversity challenge;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Teamwork – The pit stop;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Formula One’s safety revolution;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Managing change;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: The climate race;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Esports revolution;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Performance management;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Innovating to succeed;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Communication\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828747095,"sku":"9781398602700","price":18.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398602700.jpg?v=1720050316"},{"product_id":"future-tech-9781398600324","title":"Future Tech","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTrond Arne Undheim\u003c\/b\u003e is a futurist, venture partner at Antler and Hitachi Ventures, ecosystem evangelist at Tulip, non-resident Fellow at the Atlantic Council, co-founder of Yegii, and former Director of MIT Startup Exchange, based in Wellesley, Massachusetts. He holds a PhD on the future of work and artificial intelligence and cognition. He is the former Program Director of MIT Startup Exchange, Director of Standards Strategy \u0026amp; Policy at Oracle and National Expert for e-Government at the European Commission.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003cb\u003eUndheim\u003c\/b\u003e weaves together at grand scale themes of tech-fueled disruption and innovation ecosystems, providing a roadmap for navigating the technologies of tomorrow.\" * Gary A. Bolles, Chair for the Future of Work, Singularity University *\u003cbr\u003e\"\u003cb\u003eTrond\u003c\/b\u003e brings a wealth of experience across business and academia, start-up and enterprise to the challenge of scanning the horizon. Most importantly, he listens, drawing on the perspectives of a huge range of thinkers and digesting them on our behalf. This book will undoubtedly be an invaluable guide to those leading small business or large enterprises, seeking to understand how tech trends will make or break their future.\" * Tom Cheesewright, author of Future-proof Your Business and UK Futurist *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eFuture Tech\u003c\/i\u003e\u003c\/b\u003e is an insightful guide to our emerging future. What will the impact of new disruptive technologies be both on the individual and society, and how should we respond? \u003cb\u003eTrond\u003c\/b\u003e not only tests our assumptions, but suggests the actions we can take and tools we can use to benefit from, and adjust to, the coming reality.\" * Lord Clement-Jones, CBE, Member of the House of Lords, Co-Chair All Party Parliamentary Group on Artificial Intelligence \u0026amp; former Chair of the House of Lords Artificial Intelligence Select Committee *\u003cbr\u003e\"Technology is disrupting multiple facets of business and society. A key challenge for us is how we shape the impact of technology for the good of all. \u003cb\u003eTrond Arne Undheim\u003c\/b\u003e's vision for how technology should be applied is inspiring because it puts humans back in the driver's seat for shaping the future. I strongly recommend this book to all those who are interested in better understanding the forces of change impacting our work and lives.\" * Soumitra Dutta, Professor of Management, Former Founding Dean SC Johnson College of Business, Cornell University and Founding Editor, Global Innovation Index *\u003cbr\u003e\"A thought leader's guide to the forces behind emerging tech innovations and their implications for business and society.\" * William H. Dutton, Emeritus Professor, University of Southern California \u0026amp; Oxford Martin Fellow, University of Oxford *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction - What Drives Change;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: The Four Forces of Disruption - Technology, policy, business models and social dynamics;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Science and Technology Enable Innovation;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Policy and Regulation Moderate Market Conditions;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Business Models Upend Markets;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Social Dynamics Drive Adoption;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: The Five Technologies that Matter and Why;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: How to Respond - Become an expert in one domain and well-versed in dozens;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: How to Respond - Personalize your insight ecosystem;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: How to Respond - Merge with technology to achieve a cognitive leap;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Conclusion - Turn change into opportunity\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828812631,"sku":"9781398600324","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398600324.jpg?v=1720050317"},{"product_id":"myths-of-social-media-9781398607781","title":"Myths of Social Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichelle Carvill \u003c\/b\u003eis Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord.  Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of \u003cb\u003e\u003ci\u003eGet Social\u003c\/i\u003e, \u003c\/b\u003epublished by Kogan Page.\u003cb\u003eIan MacRae\u003c\/b\u003e is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. \u003cb\u003eMyths of Social Media \u003c\/b\u003eis his fifth book, he is co-author of \u003cb\u003e\u003ci\u003eMotivation and Performance\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eMyths of Work\u003c\/i\u003e, \u003c\/b\u003ealso part of the \u003cb\u003e\u003ci\u003eBusiness Myt\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Social media is a waste of time;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: All social networks do the same thing;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Social media isn’t that influential;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Social media replaces real-life networking;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Social media marketing is a dark art;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: It’s not worth responding to criticism on social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Sharing more content is always better;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Social media is free;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Social media can replace your business website;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Social media activity is purely a marketing function;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Social media cannot be done well in-house;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Social media means my business has to be available 24\/7;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Social media is no use for internal communications;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Employees know what is expected of them on social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Social media is not effective for business development;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: It’s not possible to measure social media ROI;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: Digital natives are all social media experts;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: Social media influencers are a new phenomenon;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: People have different personalities on social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: Saying the wrong thing on social media will get me cancelled;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: Public social media profiles are fair game for employers and recruiters;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: Business leaders don’t need a presence on social media;\u003c\/li\u003e\n\u003cli\u003eChapter - 23: Social media is full of #fakenews;\u003c\/li\u003e\n\u003cli\u003eChapter - 24: Social media is the best source of information;\u003c\/li\u003e\n\u003cli\u003eChapter - 25: Social media intensifies information bubbles;\u003c\/li\u003e\n\u003cli\u003eChapter - 26: Social media is not strategic;\u003c\/li\u003e\n\u003cli\u003eChapter - 27: Social media is purely for broadcasting;\u003c\/li\u003e\n\u003cli\u003eChapter - 28: Oversharing on social media can reveal trade secrets;\u003c\/li\u003e\n\u003cli\u003eChapter - 29: Being active on social media lets me control my digital footprint;\u003c\/li\u003e\n\u003cli\u003eChapter - 30: Social networks will protect my data\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003c\/i\u003e\u003c\/b\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738828910935,"sku":"9781398607781","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398607781.jpg?v=1720050319"},{"product_id":"decoding-the-metaverse-9781398609044","title":"Decoding the Metaverse","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChris Duffey\u003c\/b\u003e spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in \u003ci\u003eThe Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post \u003c\/i\u003eand \u003ci\u003eBusiness Insider\u003c\/i\u003e. He has been recognized as one of \"the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing\" by \u003ci\u003eBusiness Insider\u003c\/i\u003e, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of \u003cb\u003e\u003ci\u003eSuperhuman Innovation\u003c\/i\u003e\u003c\/b\u003e, also published by Kogan Page.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"In his comprehensive new book, \u003cb\u003eChris Duffey\u003c\/b\u003e breaks down the building blocks of the next generation of immersive and surprisingly empowering and delightful experiences - the so-called 'metaverse.' The creative minds and companies that understand and embrace these opportunities first will enjoy a tremendous advantage in the gold rush of the next digital age. Duffey's book is an indispensable guide to this exciting new world of possibility.\" * Scott Belsky, Founder, Behance; Chief Product Officer, Adobe *\u003cbr\u003e\"In the coming years, every enterprising marketer will have occasion to venture into the metaverse. In this book, \u003cb\u003eChris Duffey\u003c\/b\u003e provides the essential guidebook. Chris in turn demystifies its core concepts and stokes excitement for the coming Cambrian explosion.\" * Jim Habig, VP of Marketing, LinkedIn *\u003cbr\u003e\"\u003cb\u003eChris Duffey\u003c\/b\u003e provides a valuable explanation of the building blocks for the metaverse, including its linkage to Web3 and blockchain. The practical examples featured throughout the book explain why and how the metaverse will trigger one of the most significant changes that we have experienced in the past few decades. This is a fantastic go-to resource for organizations developing their metaverse strategy.\" * Roberto Hernandez, US Customer Strategy and Experience Leader and Global Metaverse Leader, PwC *\u003cbr\u003e\"A true masterpiece that aggregates essential knowledge and insights to thrive within the forthcoming metaverse era!\" * Hwan Jin Choi, Professor, Hanshin University, South Korea *\u003cbr\u003e\"An essential resource and a refreshing and enlightening take on the metaverse as a canvas for creativity for people, business and society.\" * Simon Cook, CEO, LIONS *\u003cbr\u003e\"We are in a new era of mass digital acceleration and significant industrial change. The lines are blurring in multiple ways across creative spaces, technology, behaviors and society. It's easy to feel overwhelmed or unprepared. What we need is a modern companion to help us understand how we got here and what lies ahead, and that's exactly what \u003ci\u003e\u003cb\u003eDecoding the Metaverse\u003c\/b\u003e\u003c\/i\u003e offers readers. This is the perfect handbook for those designing the future, and it will help you navigate the crazy new era we find ourselves in.\" * Wayne Deakin, Global Principle, Creative, Wolff Olins *\u003cbr\u003e\"As businesses engage in the metaverse and Web3 technology, we must learn from history and make the conscious choice to use this technology to connect us, not separate us. \u003cb\u003eChris Duffey\u003c\/b\u003e underscores this in \u003cb\u003e\u003ci\u003eDecoding the Metaverse\u003c\/i\u003e\u003c\/b\u003e, all of us need to be educated and informed on the metaverse and Web3 tech.\" * Jon Levy, behavioral scientist and 'The New York Times' bestselling author *\u003cbr\u003e\"In \u003cb\u003e\u003ci\u003eDecoding the Metaverse\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003eChris Duffey\u003c\/b\u003e provides insight into the commercial integration of emerging technology, business and society. The book offers a much-needed technical overview and glossary that managers can use to think strategically about their involvement in the metaverse and Web3.\" * Matthew Quint, Director of the Center on Global Brand Leadership, Columbia Business School; Cohost of BRITE Ideas *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE: Decoding the platform;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Web 1.0, Web 2.0, Web 3.0;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The metaverse;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Blockchain;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Decoding the experience;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: NFTs;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Gaming;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Entertainment;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Digital fashion;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Tokenomics;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: 3D worlds;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Infrastructure - Endpoints, central systems, network, software and AI;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Decoding the imperative;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 11: Ethics, privacy, security and standards;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Connection, unity and community;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: The world of empowerment\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48738829467991,"sku":"9781398609044","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398609044.jpg?v=1720050319"},{"product_id":"the-cryptocurrency-revolution-finance-in-the-age-of-bitcoin-blockchains-and-tokens-9781789665680","title":"The Cryptocurrency Revolution: Finance in the Age","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance sectors.\u003c\/b\u003e   With major banks now licensed to provide cryptocurrency custody solutions, and everyone from Facebook to governments using the underlying technology to create their own digital currencies, this has undoubtedly changed.   \u003cb\u003e\u003ci\u003eThe Cryptocurrency Revolution\u003c\/i\u003e\u003c\/b\u003e explains the most important takeaways from the continued growth of digital currencies and blockchain technology and explores the transformative possibilities of borderless payments, decentralized finance ('DeFi') and machine-to-machine transactions.  Written in jargon-free and accessible language, this book examines the key value proposition of Bitcoin and other cryptocurrencies and how decentralized technologies could enable banks and financial institutions to become more efficient. It looks at the potential impact of company-backed virtual currencies (such as Facebook's Libra) and how governments and regulators around the world are reacting to these innovations. With discussion of the principles of tokenomics and the difference between public and private blockchains, \u003cb\u003e\u003ci\u003eThe Cryptocurrency Revolution\u003c\/i\u003e\u003c\/b\u003e is the essential guide for those wishing to understand the threats and opportunities of the changing world of payments and finance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This book is essential reading as an accessible, coherent and up-to-date non-technical introduction to the fast-paced jargon-laden world of cryptocurrency. Comprehensive in scope, it provides lucid insights into the philosophy of money, the evolution of the major cryptocurrencies, token economics, state-issued cryptocurrencies, regulation and much more.\" * Prof William Knottenbelt, Director of the Imperial College Centre for Cryptocurrency Research and Engineering *\u003cbr\u003e\"A recommended read to understand how blockchain technology shapes the future of finance. Rhian tells an exciting story about the rise of cryptocurrencies while also explaining complex concepts behind them.\" * Quynh Tran-Thanh, Chief Product Officer, CryptoCompare *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eThe Cryptocurrency Revolution \u003c\/i\u003e\u003c\/b\u003eis essential reading for anyone who wants to gain a clear understanding of digital currencies and blockchain-enabled economies and the way these rapidly evolving technologies are set to change our world.\" * Jamie Burke, Founder, Outlier Ventures *\u003cbr\u003e\"Rhian's book is an excellent overview with topics including Bitcoin, other crypto assets, money in general and its regulation. It is not purely technical, but goes exactly as deep as needed to understand this inspiring and highly dynamic blockchain ecosystem.\" * Prof. Dr. Philipp Sandner, Head of Frankfurt School Blockchain Center *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: What is money?;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The first 10 years of Bitcoin;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Litecoin, Ethereum and a tidal wave of altcoins;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Libra: how Big Tech moved in on digital currencies;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Tokenomics and governance;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Driving change with token economies: case studies;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Public blockchains versus permissioned blockchains;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: ICO mania;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Banking and financial services;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: A revolution in financial products;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Regulation;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: State-issued digital currencies;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Future digital currency trends\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48741684937047,"sku":"9781789665680","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789665680.jpg?v=1720058423"},{"product_id":"from-logistics-strategy-to-macrologistics-imperatives-for-a-developing-world-9781789664010","title":"From Logistics Strategy to Macrologistics:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMacrologistics is a strategic view of logistics as a production factor on national scales to support a shift towards sustainability. The book details logistics' evolution from a functional discipline to a value chain optimiser and, ultimately, an enabler of sustainability, including the evolution of metrics to support this shift. Macrologistics instrumentation involves striving towards the lowest total cost of ownership for national economies where, to improve decision-making, these costs should ultimately include the societal and ecological costs incurred due to logistics activities.  \u003cb\u003eFrom Logistics Strategy to Macrologistics\u003c\/b\u003e represents macrologistics research outputs for a number of developing economies, identifying distinctive macrologistics policy and infrastructure investments themes to address national logistics challenges in developing economies. The book culminates in a discussion on the potential future role of logistics to support the shift to a more sustainable society, where an acceptance of a degrowth paradigm might be required, and even advisable, for a more secure, fulfilling future. Logistics (and economics) scholars, researchers and practitioners should steer their work towards contributing to the development of an ecologically sustainable society, where resources and returns are shared widely, sustainably and equitably.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: An introduction to logistics and macrologistics;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Business logistics and its role in customer service;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Measuring and communicating the value of logistics;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: An introduction to strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Logistics strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Strategy implementation and change management;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: The need for macrologistics;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: The instrumentation of macrologistics;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Macrologistics strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Logistics and the future\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48741685002583,"sku":"9781789664010","price":52.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789664010.jpg?v=1720058423"},{"product_id":"she-made-it-the-toolkit-for-female-founders-in-the-digital-age-9781789666847","title":"She Made It: The Toolkit for Female Founders in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWant to be the next Ella Mills? Award-winning rising star entrepreneur, Angelica Malin shows you how.\u003c\/b\u003e  For a new generation of fiercely independent and ambitious career women, going at it alone and even thinking you could launch your own successful business remains a pipe dream. The business world, and the start-up scene in particular, remain ruthless, unwelcoming and scary. \u003cb\u003e\u003ci\u003eShe Made It \u003c\/i\u003e\u003c\/b\u003eis the secret weapon you need. With honesty, practicality and a helping of epic and successful women in business, this book offers you a voice of reason and encouragement that will allow you to square up to the big players in Silicon Valley or any of the tech entrepreneur scenes of the world.    \u003cb\u003e\u003ci\u003eShe Made It \u003c\/i\u003e\u003c\/b\u003eis your go-to guide to launching your own business, as well as to finding your feet and voice as a woman in business. It details the practicalities of being an entrepreneur and your own boss, guiding you through the day to day running of a start-up with lessons in hiring a team, raising investment and backing yourself and your ideas. It also addresses the challenges of being a female founder and businesswoman, with sections on stress management, finding your voice and style and building a personal brand. \u003cb\u003eAngelica Malin \u003c\/b\u003ehas been there. An award-winning rising star entrepreneur, she tells the story of how she has overcome some of the barriers to success and tapped into a wealth of knowledge from fellow women founders. You can absolutely break out of the 9 to 5 - get your inspiration from \u003cb\u003e\u003ci\u003eShe Made It\u003c\/i\u003e \u003c\/b\u003eand change your life.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"I wish I'd had this book at the beginning of my journey and I'm sure it'll resonate with all aspiring female entrepreneurs. It is jam-packed with practical advice and inspiring case studies - a must-read!\" * Saasha Celestial-One, Co-founder and Chief Operations Officer, OLIO *\u003cbr\u003e\"Essential for any aspiring entrepreneur. \u003cb\u003e\u003ci\u003eShe Made It\u003c\/i\u003e\u003c\/b\u003e empowers people to take the plunge but also deals with the real challenges entrepreneurship brings.\" * Dan Murray-Serter, Co-founder, Heights; and host, Secret Leaders podcast *\u003cbr\u003e\"A much-needed guide that will empower so many women.\" * Shahroo Izadi, bestselling author, The Kindness Method and The Last Diet *\u003cbr\u003e\"The ultimate handbook for any aspiring entrepreneur - \u003cb\u003e\u003ci\u003eShe Made It\u003c\/i\u003e\u003c\/b\u003e is smart, accessible and the perfect first step for any woman wanting to run her own business.\" * Rebecca Reid, former Digital Editor, Grazia; and author, Perfect Liars and The Power of Rude *\u003cbr\u003e\"Practical and inspirational in equal measure - She Made It is packed full of advice, inspiration and wisdom from not just \u003cb\u003eAngelica Malin\u003c\/b\u003e, but many successful female entrepreneurs. This is a must-read, must-use toolkit for the next generation of kickass female founders and business leaders.\" * Katie Vanneck-Smith, Co-founder and Publisher, Tortoise Media *\u003cbr\u003e\"This is the guide every female entrepreneur needs when starting out. \u003cb\u003eAngelica Malin\u003c\/b\u003e demystifies what is really involved in starting your business and what it takes to succeed - all the things I wish I'd known beforehand!\" * Stephanie Johnson, Founder and Co-chief Executive Officer, Pollen + Grace *\u003cbr\u003e\"This is the book I wish I'd had when I was getting started. It's absolutely comprehensive, practical, no-nonsense - and truly inspirational! As a reader, you are taken deep beneath the surface, emerging with a clear idea not just of what to do with your life, but why.\" * Rachel Carrell, Founder and Chief Executive Officer, Koru Kids *\u003cbr\u003e\"Jam-packed with practical information and actionable tips. The ultimate toolkit for women who want to take control of their career.\" * Zanna Van Dijk, Influencer and Co-founder, Stay Wild Swim *\u003cbr\u003e\"The book I wish I'd had when starting my business. It covers all areas you need to mentally prepare yourself and your business for success. All female entrepreneurs - new and experienced - can take what they need from \u003cb\u003eShe Made It\u003c\/b\u003e.\" * Lucy Hitchcock, Founder, Sassy Digital and Partner in Wine *\u003cbr\u003e\"A vital toolkit for any founder looking to build a structurally sound business, \u003cb\u003e\u003ci\u003eShe Made It\u003c\/i\u003e\u003c\/b\u003e leverages decades of combined entrepreneurial learnings to ensure that 'learning the hard way' becomes a concept of the past.\" * Gabriela Hersham, Co-founder and Chief Executive Officer, Huckletree *\u003cbr\u003e\"It's such an exciting time for female entrepreneurs and this book really helps demystify the process of launching your own business, with lots of great actionable tips and real-life examples. A must-read for any woman wanting to start their own business - your toolkit for success in 2021!\" * Camilla Ainsworth, Founder and Chief Executive Officer, M+LKPLUS *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eSection - ONE: All about you;\u003c\/li\u003e\n\u003cli\u003eSection - 01: How to own your career;\u003c\/li\u003e\n\u003cli\u003eSection - 02: How to build a business you love 18\u003c\/li\u003e\n\u003cli\u003eSection - 03: How to think like an entrepreneur;\u003c\/li\u003e\n\u003cli\u003eSection - 04: How to define what success means to you;\u003c\/li\u003e\n\u003cli\u003eSection - 05: How to maximize your skill set;\u003c\/li\u003e\n\u003cli\u003eSection - 06: How to boost your productivity;\u003c\/li\u003e\n\u003cli\u003eSection - 07: How to find your inner boss;\u003c\/li\u003e\n\u003cli\u003eSection - 08: How to manage stress, burnout and founder fatigue;\u003c\/li\u003e\n\u003cli\u003eSection - TWO: All about your business;\u003c\/li\u003e\n\u003cli\u003eSection - 09: How to start the right business;\u003c\/li\u003e\n\u003cli\u003eSection - 10: How to structure and finance your business;\u003c\/li\u003e\n\u003cli\u003eSection - 11: Problem-solving businesses;\u003c\/li\u003e\n\u003cli\u003eSection - 12: Making your business stand out from the crowd;\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Your toolkit for success;\u003c\/li\u003e\n\u003cli\u003eSection - 13: Creating a personal brand;\u003c\/li\u003e\n\u003cli\u003eSection - 14: Social media to supercharge your business;\u003c\/li\u003e\n\u003cli\u003eSection - 15: PR strategy for your business;\u003c\/li\u003e\n\u003cli\u003eSection - 16: Supercharge your community with events;\u003c\/li\u003e\n\u003cli\u003eSection - 17: Conclusion;\u003c\/li\u003e\n\u003cli\u003eSection - 18: Notes;\u003c\/li\u003e\n\u003cli\u003eSection - 19: Index\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48741685068119,"sku":"9781789666847","price":22.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789666847.jpg?v=1720058422"},{"product_id":"getting-to-nimble-how-to-transform-your-company-into-a-digital-leader-9781789667554","title":"Getting to Nimble: How to Transform Your Company","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWith increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes. \u003c\/b\u003e  The pace of change in business today is such that it is becoming easier to go from a legendarily high-performing company to liquidation in a short period of time. \u003cb\u003e\u003ci\u003eGetting to Nimble\u003c\/i\u003e\u003c\/b\u003e shares the stories of organizations that were able to successfully transform their people practices, processes, technology, ecosystems and strategy for the digital era.  The book also covers once dominant companies like Circuit City and Kodak that neglected to change and were impaired or died as a result.  Highlighting a framework to follow along with best practices that others can emulate, \u003cb\u003e\u003ci\u003eGetting to Nimble\u003c\/i\u003e\u003c\/b\u003e includes case studies from major organizations such as  Capital One, FedEx, CarMax, \u003ci\u003eThe Washington Post\u003c\/i\u003e, Domino's Pizza, Walmart and the country of Estonia.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003cb\u003ePeter High\u003c\/b\u003e has the context to write a much-needed guidebook to the innovation journey, focused on the vast majority of great companies who are 'digital immigrants', not digital natives. His survey of the most relevant areas of disruption (and therefore, innovation) in our time is peppered with insightful stories from recent technology history and practical frameworks. It's a must-read for business and technology executives in the age of unprecedented pace of change.\" * Sarah Guo, General Partner, Greylock *\u003cbr\u003e\"It is essential that leaders, be they of universities, not-for-profits or corporations, take control of the change that digital innovation is exerting upon us. We must be nimble enough to run toward opportunity and away from potential issues. In \u003cb\u003ePeter High\u003c\/b\u003e's fascinating book, he provides the roadmap to follow to do just that.\" * Pradeep Khosla, Chancellor of the University of California, San Diego *\u003cbr\u003e\"Since I first collaborated with \u003cb\u003ePeter High\u003c\/b\u003e nearly a decade ago, he has been a source of wisdom for me. In his book, Peter offers a synthesis of some of his most important thoughts for companies around the world, grappling with how to create organizations that do well for the long term. By following his methodology and the examples he provides, your organization will be successful at meeting the disruptive changes that come your way.\" * Vicente Fox, 55th President of Mexico *\u003cbr\u003e\"The pace of innovation and change is already unprecedented and will only get faster in the future. Companies that are not nimble enough to pivot quickly, both in times of crisis and opportunity, will get left behind. In his new book, \u003cb\u003ePeter High\u003c\/b\u003e has set a playbook for CEOs, CIOs, CDOs and other executives to follow to stay nimble enough to find sustainable success.\" * John T. Chambers, CEO, JC2 Ventures and former CEO, Cisco *\u003cbr\u003e\"One of the biggest challenges an organization faces as it grows is how to remain nimble. There are many forces at work in large corporations that layer in bureaucracy and attempt to mute its entrepreneurial spirit. In today's world, a company's technology is particularly vulnerable to falling behind and hindering marketplace agility. In \u003cb\u003e\u003ci\u003eGetting to Nimble\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003ePeter High\u003c\/b\u003e shows how technology is essential to any company's ability to adapt at the speed required by today's constantly changing market forces.\" * Frederick W. Smith, Chairman of the Board and Chief Executive Officer, FedEx *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: Only the Nimble Survive;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Attracting and Retaining People with Grit, Ambition and Curiosity;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Adapting Processes to Scale;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Future-Proofing Technology;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Curating an Ecosystem for Insights;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Strategic Nimbleness as the Path to Innovation;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Conclusion\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48741685133655,"sku":"9781789667554","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789667554.jpg?v=1720058423"},{"product_id":"future-shaper-how-leaders-can-take-charge-in-an-uncertain-world-9781789662207","title":"Future Shaper: How Leaders Can Take Charge in an","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWe live in a world of continuous uncertainty and on the brink of a massive digital and AI-powered shift. What should leaders do?    The answer is not to shy away from inevitable changes and more uncertainty, but to have the courage to face it.     Leaders need to take charge by embracing new technologies and ideas and converting these into opportunities for leadership innovation. The best ways for leaders to predict the future is to help create the future.  \u003cb\u003e\u003ci\u003eFuture Shaper\u003c\/i\u003e\u003c\/b\u003e is about giving back a sense of control. It's about empowering leaders to take charge and shape the future. \u003cb\u003eNiamh O'Keeffe\u003c\/b\u003e asks leaders to re-calibrate their leadership skills to include imagination and courage, to embrace innovation and drive growth and create a better future.    \u003cb\u003e\u003ci\u003e Future Shaper\u003c\/i\u003e\u003c\/b\u003e helps readers to:   · Embrace new digital technologies, understand AI and equip themselves for those not-yet-invented challenges  · Gain insights from today's successful leaders  · Make an impact and feel more in control using an easy-to-understand leadership framework\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"In today's world of mixed signals and rapid change, we need our leaders to evolve their skills and step up to a new decade where use of technology and talent will be at the heart of competitive advantage. \u003cb\u003eNiamh O'Keeffe\u003c\/b\u003e's  future shaper framework and approach provides a structured guide and advice on how to navigate leadership complexity and stay relevant. This book is a valuable and practical resource. It is a highly recommended read that will deliver a worthwhile on-going leadership dividend.\"\" * Mark Spelman, Head of Thought Leadership, World Economic Forum *\u003cbr\u003e\"\u003cb\u003e\u003ci\u003eFuture Shaper\u003c\/i\u003e\u003c\/b\u003e insightfully describes the challenges of leadership in a rapidly accelerating technology centric world of change and is replete with practical frameworks for reflecting on what it takes to shape an organizations future in the face of systemic uncertainty and changing workforce expectations. It is a thought provoking and practical guide to the serious student of leadership.\" * Tim Breene, CEO World Relief, and co-author of Jumping the S-Curve *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE: Leadership overwhelm;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 01: The exhilaration and exhaustion of being a leader today;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Empower yourself;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 02: Future shaper leadership intelligence playbook;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Five key fundamentals of future shaping leadership intelligence;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 03: Preferable - establish your preferred future outcome;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Persuade - convince people to follow you;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Persist - be resilient and stay the course;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Prove - nurture successful teams and deliver the right results;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Platform - power up your network and multiply your impact;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: Future shaper leadership intelligence traits;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 08: F.U.T.U.R.E. shaper leadership traits\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Future S.H.A.P.E.R. leadership traits;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FIVE: SHAPE A better future for everyone;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: Create a positive ripple effect on the world around you;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: References;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48741685199191,"sku":"9781789662207","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789662207.jpg?v=1720058424"},{"product_id":"how-to-pass-diagrammatic-reasoning-tests-9780749449711","title":"How to Pass Diagrammatic Reasoning Tests","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMike Bryon is an expert in psychometrics and training solutions. He is also the author of The Advanced Numeracy Test Workbook, The Graduate Psychometric Test Workbook, The Ultimate Psychometric Test Book, How to Pass Graduate Psychometric Tests , How to Pass the Civil Service Qualifying Tests and How to Pass Advanced Numeracy Tests, and co-author of How to Pass Selection Tests and How to Pass Technical Selection Tests, all published by Kogan Page.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tA unique source of essential practice;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tAbstract reasoning tests;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tInput-type diagrammatic reasoning tests;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tConceptual or spatial reasoning tests;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tAnswers and explanations\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865721909591,"sku":"9780749449711","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749449711.jpg?v=1791464947"},{"product_id":"how-to-grow-leaders-9780749454807","title":"How to Grow Leaders","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn Adair \u003c\/b\u003eis the world's leading authority on leadership and leadership development. Over a million managers worldwide have taken part in the Action-Centred Leadership programmes he pioneered, and he advises many organizations in business, government, education, health and the voluntary sector. John is the author of over 50 books, including the leadership classic \u003ci\u003e\u003cb\u003eNot Bosses But Leaders,\u003c\/b\u003e\u003c\/i\u003e (also published by Kogan Page), and he continues to write and teach throughout the world, inspiring new audiences with his vision of leadership.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE:  Exploring Leadership – A Personal Odyssey;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe Qualities Approach;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe Group or Functional Approach;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tLeaders or managers?;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe Situational Approach;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tLevels of leadership;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  How to Grow Leaders – The Seven Principles;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tPrinciple One: Training for leadership;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tPrinciple Two: Selection;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tPrinciple Three: Line managers as leadership mentors;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tPrinciple Four: The chance to lead;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tPrinciple Five: Education for leadership;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tPrinciple Six: A strategy for leadership development;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tPrinciple Seven: The chief executive\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865721975127,"sku":"9780749454807","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749454807.jpg?v=1791464948"},{"product_id":"living-the-brand-9780749450830","title":"Living the Brand","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNicholas Ind is a partner in Equilibrium Consulting. He has worked on projects for Manpower, British Council, Ford of Europe, The Economist Group, TNS, Telenor and Unicef. He is on the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management, and is an Industrial Fellow at Kingston University, UK. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. He is the editor of \u003ci\u003eBeyond Branding\u003c\/i\u003e (also Kogan Page).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Essential reading...contains some powerful insights.\"   Call Centre Focus     \"A bible of the 'employee-centric' approach... Fascinating stuff.\"   Infomatics     \"This is a timely book because the issue of how to define brands and bring them to life is at the heart of our age. As this readable book argues, if organizations are to maximize the full intellectual capital at their disposal and deliver excellent service, they need to engage employees with their ideals.\"   Marketing     \"Includes the most memorable case to date on living the brand.\"   Chris Macrae, Author of The Brand Chartering Handbook     \"Living the Brand offers some exciting reading.\"   Brand News       \"Living the Brand is a useful guide to help you achieve this objective, to create a business 'brand' which people will feel more proud of, more committed to and therefore want to be associated with\"   Marketing (Ireland) Jan 2008\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tConclusion\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tManaging the brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tMeasuring success;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tSustaining the brand: stories and myths;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tBringing the brand to life;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tDefining the brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tWhy organizations need purpose and values;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tWhy people need vision and values;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tLiving brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tI’m genuinely feeling groovy;\u003c\/li\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722007895,"sku":"9780749450830","price":31.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749450830.jpg?v=1791464947"},{"product_id":"how-to-be-a-brilliant-thinker-9780749455064","title":"How to be a Brilliant Thinker","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePaul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles with some 17 books published. He is a recognised authority on innovation and creative speaking and he speaks and gives workshops on these subjects to leading corporations around the world. He has written The Leader's Guide to Lateral Thinking Skills and The Innovative Leader, also published by Kogan Page.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This marvellous new book reveals to how jump out of your well-worn mental habits, beliefs and assumptions and into some powerful, profitable new ways of thinking. If you want to make an impact in your world, then read How to be a Brilliant Thinker!\" * Chuck Frey, Founder and Publisher, InnovationTools.com *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe need for different thinking;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tConsider the opposite;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tConfront assumptions;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tAnalyse problems;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tAsk questions;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tThink in combinations;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tParallel thinking;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThink creatively;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tThink laterally;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tThink what no one else thinks;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tEvaluate ideas;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tMake difficult decisions;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tDevelop your verbal thinking;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tThink mathematically;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tGet to grips with probability;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tThink visually;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tDevelop your emotional intelligence;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tBe a brilliant conversationalist;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: \tWin arguments;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: \tPonder;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: \tMaximize your memory;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: \tExperiment, fail and learn;\u003c\/li\u003e\n\u003cli\u003eChapter - 23: \tTell stories;\u003c\/li\u003e\n\u003cli\u003eChapter - 24: \tThink humorously;\u003c\/li\u003e\n\u003cli\u003eChapter - 25: \tThink positively;\u003c\/li\u003e\n\u003cli\u003eChapter - 26: \tSet goals;\u003c\/li\u003e\n\u003cli\u003eChapter - 27: \tPrioritize and focus;\u003c\/li\u003e\n\u003cli\u003eChapter - 28: \tTurn thinking into action;\u003c\/li\u003e\n\u003cli\u003eChapter - 29: \tCommon thinking errors;\u003c\/li\u003e\n\u003cli\u003eChapter - 30: \tBoost your brain;\u003c\/li\u003e\n\u003cli\u003eChapter - 31: \tGames for brilliant thinkers;\u003c\/li\u003e\n\u003cli\u003eChapter - 32: \tSummary – a checklist for the brilliant thinker\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722040663,"sku":"9780749455064","price":16.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749455064.jpg?v=1722275268"},{"product_id":"executive-writing-skills-for-managers-9780749455187","title":"Executive Writing Skills for Managers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFiona Talbot \u003c\/b\u003eoriginally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.  Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally.  She delivers workshops and e-coaching at all levels.  She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others.  Learn more at http:\/\/www.wordpowerskills.com\/index.php  Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business: https:\/\/www.youtube.com\/user\/TQIwordpowerskills\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tEnglish as a language of global communication;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWriting in English: support your people;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tWhy we communicate commercially;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tWord Power Skills 2.0: interacting with readers as customers;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tAdapt: stay ahead or stay behind;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tTime is money;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tHelping you write those documents;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tWriting to lead, inspire – and change;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tWriting e-mails;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tFeedback and performance reviews\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722368343,"sku":"9780749455187","price":14.24,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749455187.jpg?v=1787077985"},{"product_id":"the-leadership-of-muhammad-9780749460761","title":"The Leadership of Muhammad","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn Adair\u003c\/b\u003e is the world's leading authority on leadership and leadership development. Over a million managers worldwide have taken part in the Action-Centred Leadership programmes he pioneered. John was also the only British national serviceman to serve in the Arab Legion, where he became adjutant of a Bedouin regiment. He is the author of over 50 books, many of which are published by Kogan Page, including the leadership classics, \u003ci\u003eNot Bosses But Leaders\u003c\/i\u003e and \u003ci\u003eHow to Grow Leaders\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Integrity, courage, practicality, and other virtues are the focus, and makes 'The Leadership of Muhammad' a certainly intriguing read. \u003ci\u003eThe Midwest Book Review, October 2010\u003c\/i\u003e\" * The Midwest Book Review *\u003cbr\u003e\"Authoritative and wise.\" * Warren Bennis, Distinguished Professor of Management, University of Southern California *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tIn the black tents of Bani Sa’d;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe shepherd;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tCaravan leader;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tDwellers of the desert;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tMuhammad ‘the Trustworthy One’;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tSharing in hardship;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tHumility;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tFrom past to present\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722401111,"sku":"9780749460761","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749460761.jpg?v=1722275270"},{"product_id":"the-reward-management-toolkit-9780749461676","title":"The Reward Management Toolkit","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Armstrong\u003c\/b\u003e is a former Chief Examiner of the CIPD. He has sold over 500,000 books on the subject of HRM (published with Kogan Page).\u003cb\u003eAnn Cummins\u003c\/b\u003e is a management consultant specializing in reward and performance management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction: the tools and how they are used;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tReward reviews;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tReward strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tTotal rewards;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tReward risk management;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tJob evaluation;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tMarket analysis;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tBase pay management;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tContingent pay;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tBonus schemes;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tExecutive remuneration;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tInternational reward;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tEmployee benefits;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tPay reviews;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tEvaluating reward\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722433879,"sku":"9780749461676","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749461676.jpg?v=1722275270"},{"product_id":"customer-care-excellence-9780749457051","title":"Customer Care Excellence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSarah Cook \u003c\/b\u003eis a management development consultant who specialises in customer care. She is currently Managing Director of the Stairway Consultancy. Sarah previously worked as a marketing manager for Unilever and as Head of Customer Care for a retail management consultancy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tAn introduction to customer care;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tHow managers need to drive and support a service strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tListening to customers;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tImplementing a service excellence strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tEmpowerment and ownership;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tThe internal customer;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tTraining and development for customer service;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tCommunications;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tRecognition and reward;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tSustaining a customer focus\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722466647,"sku":"9780749457051","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749457051.jpg?v=1722275270"},{"product_id":"successful-interview-skills-9780749456528","title":"Successful Interview Skills","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRebecca Corfield is a consultant and trainer on career development, management and presentation issues. A former President of the National Institute of Career Guidance, she advises individuals and companies on career issues and personal change. In demand as a conference speaker, trainer and coach, Rebecca is also the author of Preparing the Perfect CV.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tThe interview;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWhat employers are looking for;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tPlanning and preparation;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tCreating the best impression;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tMaking a presentation;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tAnswering interview questions;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tBringing it all together\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722499415,"sku":"9780749456528","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749456528.jpg?v=1722275270"},{"product_id":"brand-success-9780749462871","title":"Brand Success","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMatt Haig\u003c\/b\u003e is an acclaimed writer and journalist. He is the author of the the best-selling \u003ci\u003eBrand Failures,\u003c\/i\u003e (published by Kogan Page) and also several best-selling novels, including \u003ci\u003eThe Radleys\u003c\/i\u003e, \u003ci\u003eThe Dead Fathers Club\u003c\/i\u003e and \u003ci\u003eThe Last Family in England \u003c\/i\u003e(Vintage).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Ideal for executives or PR pros who wish to learn about successful brands through practical examples.\" * PR Week *\u003cbr\u003e\"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes.\" * Publishing News *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tInnovation brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tPioneer brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tDistraction brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tStreamlined brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tMuscle brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tDistinction brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tStatus brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tPeople brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tResponsibility brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tBroad brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tEmotion brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tDesign brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tConsistent brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tAdvertiser brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tDistribution brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tSpeed brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tEvolution brands;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tThe BRIC brands\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722532183,"sku":"9780749462871","price":23.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749462871.jpg?v=1722275270"},{"product_id":"the-new-successful-large-account-management-9780749462901","title":"The New Successful Large Account Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb style=\"font-family: verdana, tahoma; font-size: x-small;\"\u003eRobert B Miller \u003c\/b\u003eof Miller Heiman, a global leader in sales training, brings almost 40 years' experience in sales, consulting and executive management to help clients succeed in the sales arena. \u003cb style=\"font-family: verdana, tahoma; font-size: 10px;\"\u003eStephen E Heiman, \u003c\/b\u003ethe former President, CEO and Chairman of Miller Heiman, has worked in sales development for over 30 years.\u003cb\u003eTad Tuleja\u003c\/b\u003e is Miller Heiman's staff writer. They are also the authors of the other Miller Heiman best-sellers, \u003cb\u003e\u003ci\u003eThe New Strategic Selling\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eThe New Conceptual Selling\u003c\/i\u003e\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: Introduction: Back to growth;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE: Basic Principles;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: The new landscape of account management: eight lessons;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Selecting the Large Account;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: A real-world example;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Situation Appraisal;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: The Buy-Sell Hierarchy;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Preparing the ground;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Strategic Players;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: The Account’s Trends and Opportunities;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Your Strengths and Vulnerabilities;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Situation Appraisal summary;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Strategic Analysis;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: Charter Statement;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Goals;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Focus Investments;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Stop Investments;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Revenue Targets;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Pre-Action Overview;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: Execution;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 16: Actioning the strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: Ninety-Day Review;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: The LAMP® advantage\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722597719,"sku":"9780749462901","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749462901.jpg?v=1722275270"},{"product_id":"the-complete-personality-assessment-9780749463731","title":"The Complete Personality Assessment","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJim Barrett\u003c\/b\u003e is a chartered psychologist and consultant with many years` experience in advising organizations of all sizes on their selection procedures and assessment systems. He is the co-author of the international best-seller\u003ci\u003e Test Your Own Aptitude\u003c\/i\u003e, and also \u003ci\u003eHow to Pass Advanced Aptitude Tests\u003c\/i\u003e, \u003ci\u003eCareer, Aptitude \u0026amp; Selection Tests\u003c\/i\u003e and \u003ci\u003eUltimate Aptitude Tests, \u003c\/i\u003eall published by Kogan Page. \u003cb\u003eHugh Green\u003c\/b\u003e has a lifetime of experience in individual and organization development both as a group human resources director and as an external consultant. He is a Chartered Fellow of the Chartered Institute of Personnel and Development.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tWho are you?;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWhat do you want to do?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tYour work and life balance\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722827095,"sku":"9780749463731","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749463731.jpg?v=1722275271"},{"product_id":"fashion-brands-9780749464462","title":"Fashion Brands","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Tungate\u003c\/b\u003e is a British journalist based in Paris.  He is the author of six books about branding and marketing including \u003cb\u003e\u003ci\u003eAdland\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eThe Escape Industry\u003c\/i\u003e\u003c\/b\u003e, both published by Kogan Page. His articles have appeared in publications ranging from \u003ci\u003eCampaign\u003c\/i\u003e and \u003ci\u003eAdvertising Age\u003c\/i\u003e to the \u003ci\u003eFinancial Times. \u003c\/i\u003e He also has a weekly column in the French marketing journal \u003ci\u003eStrategies.\u003c\/i\u003e Alongside his writing, he heads the jury of the Epica Awards.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Useful nuggets\" * Financial Times *\u003cbr\u003e\"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview.\" * AdBrands *\u003cbr\u003e\"An essential primer for anyone wanting to make it big in the fashion biz\" * Nicholas Coleridge, Managing Director, Condé Nast *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tA history of seduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tFashioning an identity;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tWhen haute couture meets high street;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe designer as brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tThe store is the star;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tAnatomy of a trend;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tThe image-makers;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThey shoot dresses, don't they?;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tThis year's model;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tCelebrity sells;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tPress to impress;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tThe collections;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tAccessorize all areas;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tRetro brands retooled;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tTargeted male;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tUrban athletes;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tVirtually dressed;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tRise of the bloggers;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: \tThe faking game;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: \tTrendy toddlers;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: \tStyle goes back to the future;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: \tBehind the seams\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722859863,"sku":"9780749464462","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749464462.jpg?v=1722275271"},{"product_id":"the-luxury-strategy-break-the-rules-of-marketing-to-build-luxury-brands-9780749464912","title":"The Luxury Strategy  Break the Rules of Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJean-Noël Kapferer \u003c\/b\u003eis an internationally recognized thought leader on brands and brand management. A professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including the international bestseller \u003ci\u003e\u003cb\u003eNew Strategic Brand Management\u003c\/b\u003e\u003c\/i\u003e, and \u003ci\u003eReinventing the Brand \u003c\/i\u003e(published by Kogan Page). \u003cb\u003eVincent Bastien \u003c\/b\u003eis one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, teaching Strategy in Luxury.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path.  ...Abundant examples enhance the text.  All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...\u003cb\u003eSumming Up:\u003c\/b\u003e Highly recommended.  Practitioners, students at all levels, general readers, and researchers.\" * Choice *\u003cbr\u003e\"\u003cb\u003ePraise for the previous edition:\u003c\/b\u003e  Actionable information and advice. If you market luxury products, or want to, \u003ci\u003eThe Luxury Strategy\u003c\/i\u003e should be on your bookshelf.\" * Roger Dooley, Neurosciencemarketing.com *\u003cbr\u003e\"Highly recommended for any basic business collection.\" * Midwest Book Review *\u003cbr\u003e\"A very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing.\" * Branduniq *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  Back to luxury fundamentals;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tIn the beginning there was luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe end of a confusion: premium is not luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tAnti-laws of marketing;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tFacets of luxury today;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Luxury brands need specific management;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 05: \tCustomer attitudes vis-à-vis luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tDeveloping brand equity;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tLuxury brand stretching;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tQualifying a product or service as luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tPricing luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tDistribution and the internet dilemma;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tCommunicating luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tFinancial and HR management of a luxury company;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Strategic perspectives;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 13: \tLuxury business models;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tEntering luxury and leaving it;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tLearning from luxury;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tLuxury and sustainable development: convergences and divergences\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722892631,"sku":"9780749464912","price":36.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"the-new-strategic-brand-management-9780749465155","title":"The New Strategic Brand Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJean-Noël Kapferer\u003c\/b\u003e is one of the world's foremost thought leaders on luxury brands. An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University's Kellogg Business School. \u003cb\u003eKapferer\u003c\/b\u003e is author of \u003cb\u003e\u003ci\u003eKapferer on Luxury\u003c\/i\u003e\u003c\/b\u003e and co-author of \u003ci\u003e\u003cb\u003eThe Luxury Strategy\u003c\/b\u003e\u003c\/i\u003e (both published by Kogan Page). He is a sought after speaker, leading seminars on luxury worldwide at institutions including HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"New exciting ideas and perspectives on brand building.\" * Philip Kotler, 'The father of modern marketing' *\u003cbr\u003e\"Kapferer's book is one of the cornerstones of brand management in MBA programs today.\" * Anand P Rarnan, Senior Editor, Harvard Business Review *\u003cbr\u003e\"A magisterial work on brands.\" * Editor, The Journal of Product \u0026amp; Brand Management *\u003cbr\u003e\"If I had to use just one word to describe this book I would say it is \u003ci\u003ecomprehensive.\u003c\/i\u003e It\u003ci\u003e \u003c\/i\u003eprovides guidance through the entire branding process; no aspect of brand management is left untouched.\" * Michael Baicoianu, Branduniq.com *\u003cbr\u003e\"A fully and highly informative text. Well-written and brought to life through numerous appropriate examples.\" * International Journal of Research, The Market Research Society *\u003cbr\u003e\"Kapferer continues to be on the leading edge.\" * Earl N Powell, President Emeritus, Design Management Institute *\u003cbr\u003e\"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics.\" * Rik Riezebos, European Institute for Brand Management *\u003cbr\u003e\"A solid contribution written with depth and insight. I recommend it to all those who desire a further understanding of the various dimensions of brand management.\" * David Aaker, author of Managing Brand Equity *\u003cbr\u003e\"I have been 'blown away' by the depth of thinking, the rigour and the organized structure. It far surpasses anything I have encountered in the world of branding.\" * Scott Talgo, Managing Director at J Scott Consulting *\u003cbr\u003e\"The best book on branding.\" * Design Magazine *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: Introduction - Building the Brand when the Clients Are Empowered;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE: Why is Branding So Strategic?;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Brand Equity in Question;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Strategic Implications of Branding;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Brand and Business Models;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Brand Diversity - How Specific Are Different Sectors?;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: Managing Retail Brands;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: The Challenges of Modern Markets;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 06: The New Brand Management;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Brand Identity and Positioning;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Creating and Sustaining Brand Equity;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 08: Launching the Brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Growing the Brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Sustaining a Brand Long Term;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Brand and Products - Identity and Change;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Growth Through Brand Extensions;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Brand Architecture;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Multi-Brand Portfolios;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Handling Name Changes and Brand Transfers;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: Brand Turnaround and Rejuvenation;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: Managing Global Brands;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: Brand Valuation;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 18: Financial Valuation and Accounting for Brands\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722925399,"sku":"9780749465155","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749465155.jpg?v=1722275271"},{"product_id":"selling-to-win-9780749466312","title":"Selling to Win","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb style=\"font-family: verdana, tahoma; font-size: 10px;\"\u003eRichard Denny\u003c\/b\u003e is one of the foremost authorities on sales, management training and personal development. A highly sought-after inspirational speaker, he has been sharing his ideas on success and achievement around the world for over 20 years. He is also the author of Winning New Business, Motivate to Win, Communicate to Win and Succeed for Yourself (all published by Kogan Page). His books have sold over a quarter of a million copies worldwide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The master of professional salesmanship\" * The Times *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tSelling in perspective;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tPlanning to win;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe vital ingredient;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tFinding the time;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tFinding the business;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tGetting the appointment;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tThe rules of professional selling;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThe sales presentation;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tClosing the sale;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tThe principles of professionalism;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tGiving real service;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tHandling objections;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tNegotiation;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tLetter writing;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tBody language;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tAvoiding the negative;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tDon’t quit\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722958167,"sku":"9780749466312","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749466312.jpg?v=1722275271"},{"product_id":"corporate-governance-ethics-and-csr-9780749463854","title":"Corporate Governance Ethics and CSR","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn Taylor\u003c\/b\u003e is a Senior Lecturer in accounting and auditing at Leeds Metropolitan University. He has substantial experience of working as an accountant in the audit profession and was formerly financial director of a company in the clothing industry.\u003cb\u003eJustine Simpson\u003c\/b\u003e is a Principal Lecturer in Accountancy Financial Services at Leeds Met. She teaches professional accounting qualifications (CIMA, CIPFA, ACCA) and management accountancy, project management, forensic accounting and financial management modules on BA Accounting Finance degree and MSc Accounting.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tThe need for trust;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tCorporate culture;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tEthical behaviour;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tPrinciples of corporate governance;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tThe role of the senior executives\/board;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tAssessing performance and remuneration of directors and senior executives;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tThe audit function;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tCorporate governance and other stakeholders;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tCorporate Social Responsibility and its reporting;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tCorporate Social Responsibility, its measurement, theories and models;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tSmall companies, charities and other not-for-profit organizations;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tEmerging issues\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723023703,"sku":"9780749463854","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749463854.jpg?v=1722275271"},{"product_id":"embodied-leadership-9780749465643","title":"Embodied Leadership","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePete Hamill\u003c\/b\u003e is a consultant, facilitator and coach with an international background in leadership and organizational development. He is the only executive coach in Europe to have completed an intensive training internship with Dr. Richard Strozzi-Heckler at the Strozzi Institute for Embodied Leadership. He has been certified as a Somatic Leadership Coach and has completed a Certificate in Humanistic Counselling with the Gestalt Centre in London.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A thought provoking, practical, accessible guide on how to use your body to develop authority, presence and impact as a leader.\" * John Leary-Joyce, CEO of the Academy of Executive Coaching *\u003cbr\u003e\"This book offers refreshingly practical ideas for everyone wanting to develop their leadership skills. It takes deliberate practice, but building on the principles of embodied leadership it opens our eyes to how much choice we actually have when we don't let our past determine our behavior, and hence our potential at work\" * Eeva Sipila, Chief Financial Officer, Cargotec Corporation *\u003cbr\u003e\"A thoroughly insightful and fresh perspective on leadership which makes a compelling case for a different approach.\" * Melanie Richards Partner, KPMG *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE:  Setting the foundations;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tWhat do we mean by leadership anyway?;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tHow do I get better at it?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tIf I am to develop myself, what exactly is my ‘self’?;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tWhat does neuroscience have to say about the self?;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tEmbodying our selves;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Exploring the ideas in practice;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 06: \tDeveloping choice and clarity as a leader;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tConflict, stress and our conditioned tendencies;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tGiving feedback and being mindful rather than mindless;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  The wider implications for leadership;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 09: \tEthical leadership;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tLeadership for the 21st century;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tConclusions\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865722990935,"sku":"9780749465643","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749465643.jpg?v=1722275271"},{"product_id":"leadership-transitions-9780749466923","title":"Leadership Transitions","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRichard Elsner\u003c\/b\u003e is a writer, a consultant and a coach. For the last three years, he has been Managing Director of The Turning Point. Earlier in his career, Richard worked for 15 years as a change and organization consultant with Kinsley Lord, KPMG and Dialogos and he teaches on the MBA programme at HEC Paris.\u003cb\u003eBridget Farrands\u003c\/b\u003e is an international organization consultant and coach.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction: The great unspoken struggle;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tThe myths of transition;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe reality of transition;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe tensions of transition;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe inner qualities of leaders;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tThe tools for transition\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723056471,"sku":"9780749466923","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749466923.jpg?v=1722275272"},{"product_id":"brand-failures-9780749462994","title":"Brand Failures","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMatt Haig\u003c\/b\u003e is an acclaimed writer and journalist. He is the author of the best-selling \u003ci\u003eBrand Success,\u003c\/i\u003e (previously published as \u003ci\u003eBrand Royalty\u003c\/i\u003e by Kogan Page) and also several best-selling novels, including \u003ci\u003eThe Radleys\u003c\/i\u003e, \u003ci\u003eThe Dead Fathers Club\u003c\/i\u003e and \u003ci\u003eThe Last Family in England \u003c\/i\u003e(Vintage).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat.\" * The Financial Times *\u003cbr\u003e\"This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds.\" * Journal of Consumer Marketing *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tClassic failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tIdea failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tExtension failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tPR failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tCulture failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tPeople failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tBusiness cycle failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tRebranding failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tInternet and new technology failures;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tTired brands\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723351383,"sku":"9780749462994","price":23.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749462994.jpg?v=1722275273"},{"product_id":"brandwashed-9780749465049","title":"Brandwashed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMartin Lindstrom,\u003c\/b\u003e chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by \u003ci\u003eTime\u003c\/i\u003e magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter \u0026amp; Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, \u003ci\u003eBuyology\u003c\/i\u003e, was a huge international bestseller and he is also the author of \u003ci\u003eBrandsense\u003c\/i\u003e and \u003ci\u003eBrandchild\u003c\/i\u003e (both published by Kogan Page).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A marketing veteran who lists McDonald's, Procter \u0026amp; Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well.\" * The Economist *\u003cbr\u003e\"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's \u003ci\u003eBrandwashed \u003c\/i\u003ecertainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion.\" * British Airways Business Life Magazine *\u003cbr\u003e\"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read.\" * Star Magazine *\u003cbr\u003e\"After reading this book you will never feel the same after watching an ad again.\" * Healthy Magazine *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tBuy buy baby: When companies start marketing to us in the womb;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tPeddling panic and paranoia: Why fear sells;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tI can’t quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tBuy it, get laid: The new face of sex (and the sexes) in advertising;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tUnder pressure: The power of peers;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tOh, sweet memories: The new (but also old) face of nostalgia marketing;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tMarketers’ royal flush: The hidden powers of celebrity and fame;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tHope in a jar: The price of health, happiness, and spiritual enlightenment;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tEvery breath you take, they’ll be watching you: The end of privacy;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tConclusion: I’ll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723613527,"sku":"9780749465049","price":33.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749465049.jpg?v=1791464948"},{"product_id":"the-language-of-leaders-9780749468125","title":"The Language of Leaders","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKevin Murray \u003c\/b\u003especializes in strategic communication, reputation management and leadership coaching. He has 40 years of experience in communications, first as a journalist, then in corporate communications, and now consultancy as chairman of The Good Relations Group, which is part of Chime Communications plc.For the past three decades, Kevin has been advising the global chairmen and chief executives (and their leadership teams) of a wide range of organizations. He has provided personal coaching for many of these leaders, helping them to become more effective communicators.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A treasure chest of precious stories and ideas that will be of enormous value to all who read it for many years to come.\" * John Heaps, Chairman, Eversheds Llp *\u003cbr\u003e\"Kevin Murray shows the key importance of communication for inspiring leadership. \u003ci\u003eThe Language of Leaders\u003c\/i\u003e is required reading for anyone aspiring to lead a world-class organization.\" * Professor Mark P. Taylor, Dean of Warwick Business School, University of Warwick *\u003cbr\u003e\"Kevin has written an essential, must-read book on why leaders need to be great at communicating and how they can best do it, packed with stories and insights.\" * Tony Manwaring, Chief Executive, Tomorrow’s Company *\u003cbr\u003e\"I have just read one of the most inspirational leadership books for a long time.\u003ci\u003e The Language of Leaders\u003c\/i\u003e by Kevin Murray examines how top chief executives communicate to inspire, influence and achieve results.\" * Caroline Shaw, Chief Executive, The Christie NHS Foundation Trust *\u003cbr\u003e\"I was utterly fascinated by Kevin Murray's analysis of the need to make communication a top skill for leaders. His book has been invaluable. The \"must have skills\" for leaders he discusses have certainly struck a chord with me as I grapple with the challenge of leading an organisation of 3,000 staff.\" * Heather Munro, Chief Executive, London Probation Trust *\u003cbr\u003e\"To anyone who aspires to be a good leader of people at any level in an organisation,\u003ci\u003e The Language of Leaders \u003c\/i\u003eis relevant, insightful, powerful and very clearly structured. .  It is the most invaluable book for business leaders. I wish it had been written years ago.\" * Paul Drechsler, Chairman \u0026amp; CEO, Wates Group *\u003cbr\u003e\"In an overcrowded field, this is a book about leadership that offers rare insight. Not only thanks to the wealth of interview material, but also thanks to the intimate nature of their answers. This is likely to be the result of Murray's view that we follow leaders because of how they make us feel.\" * City AM *\u003cbr\u003e\"If you read the book, you'll find the content is compelling. Anyone who aspires to be a better leader will benefit from it.\" * Jeremy Thompson, Managing Director, Gorkana *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction: communicate to inspire;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE:  Why you need to be a better communicator if you want to lead;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tNapoleon’s leadership legacy;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tLeadership transformed – life in the fishbowl;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe 12 principles of leadership communication;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  The fundamentals;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: \tLearn to be yourself, better;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tProvide a framework for leadership and action, through mission and values;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tCommunicate the future to drive the present;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tBring the outside in and focus on building relationships and trust;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tEngage and align through conversations;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Communicate, communicate, communicate;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 09: \tIt’s all about them – the need for audience centricity;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tThe inspiring effect of listening leaders;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tStand up to stand out – why you need a point of view;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tThe power of stories;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tWatch out for the undermining signals beyond the words;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tPrepare properly for public platforms;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR:  Conclusion;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 15: \tLearn, rehearse, review, improve; become fluent in the language of leaders;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tLeadership in the public sector – is it different?;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tIf you remember nothing else...;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tThe tough questions all leaders need to ask of themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723646295,"sku":"9780749468125","price":24.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749468125.jpg?v=1722275272"},{"product_id":"the-complete-guide-to-professional-networking-9780749468910","title":"The Complete Guide to Professional Networking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSimon Phillips\u003c\/b\u003e is an author, trainer and coach who is an expert in teaching people how to network and in running his own networks. He has run sessions on Mastering Networking with networking groups, at SME events, in Universities and at corporate events. His corporate clients include Accenture, easyJet, O2 and Lloyds TSB.\u003cb\u003eSimon Ellinas\u003c\/b\u003e has been a professional cartoonist for thirty years. His work has been published in many national newspapers and magazines as well as advertising campaigns and books. He is also a regular on the entertainment caricaturing circuit drawing guests at corporate parties and events.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A fantastic 'go-to' guide to help business professionals deal with the increasingly important challenge of networking within the digitally-enabled commercial world. Easy to read, aided by illustrations and provides an excellent amalgamation of thinking from a wide range of experts. I will certainly be recommending the book to consultants as a way to differentiate themselves as effective networkers in a growing and noisy marketplace.\" * Tony McNeill, Founding Principal, B2E Consulting *\u003cbr\u003e\"Packed full of ideas and tools to help you build an effective network, grow your business and build your reputation.\" * Christina Bush, Chairman, Reading and West Berkshire – Federation of Small Businesses, and Director, Social Facilitators *\u003cbr\u003e\"This book is the best investment in networking you can make\" * Kevin Garrett, Director, Social Facilitators *\u003cbr\u003e\"Very practical and yet motivational at the same time\" * Vanda North, Founder, Mind Chi Ltd *\u003cbr\u003e\"The Complete Guide to Professional Networking outlines strategies, practical techniques and exclusive tips from some of the world's most successful networkers to achieve powerful results. The author, Simon Phillips, presents his ideas in an engaging style that makes it accessible and helpful to all readers, whether they are networking novices or experienced professionals looking to utilise their networks more effectively.\" * Business Ireland *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tWhat is networking?;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tHow big should my network be?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tWhat’s your networking style?;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tHow to work the room in five easy steps;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tTools for the job;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tBuilding your reputation online;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tHow to network effectively at work;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tThe networking scorecard;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tThe complete professional networker;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tMobilizing your network\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723679063,"sku":"9780749468910","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749468910.jpg?v=1722275272"},{"product_id":"develop-your-assertiveness-9780749466985","title":"Develop Your Assertiveness","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSue Bishop\u003c\/b\u003e is a trainer, consultant and author of several training sourcebooks (also published by Kogan Page).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tTo be, or not to be?;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tPrepare to assert yourself;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tPositive thinking;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tRights and wrongs;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tNow and then;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tNow see hear;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tBody talk;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tRelationships;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tWords and phrases;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tPower;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tYes and no;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tProblem people;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tTricky situations;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tEvolving technologies\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723777367,"sku":"9780749466985","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749466985.jpg?v=1722275271"},{"product_id":"rethinking-prestige-branding-9780749470036","title":"Rethinking Prestige Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWolfgang Schaefer\u003c\/b\u003e is CEO and Founder of zwoelf consulting, specialized in narrative brand strategies. Based in Berlin and NYC, he lectures at XU Exponential University Potsdam and other schools in Europe and the US. For the past 25 years as chief strategist he has worked with many of the world's top marketers at LVMH, P\u0026amp;G, Miele, Swarovski, Coty and Unilever et al.\u003cb\u003eJP Kuehlwein \u003c\/b\u003eis the Founder of marketing consultancy Ueber-Brands. He's also Adjunct Professor of Marketing at NYU Stern and Columbia Business School and leader of the Marketing Institute at The Conference Board think tank. Previously, he was Executive Vice President at Frederic Fekkai \u0026amp; Co as well as Brand Director and Director of Corporate Strategy at Procter \u0026amp; Gamble.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eRethinking Prestige Branding\u003c\/i\u003e defines the nature of 'ueber' brands and services and sets out the rules for their effective management.... For professionals in the premium brand industry, as well as those studying it or investing in it, \u003ci\u003eRethinking Prestige Branding\u003c\/i\u003e presents a complete and information-packed resource covering every aspect of this mythical sector.\" * Dr. Christiane Beyerhaus, Professor of Marketing and Retail, Program Director (BA and MA) Global Brand and Fashion Management, International School of Management (ISM), Germany *\u003cbr\u003e\"Thoughtful and probing, Schaefer and Kuehlwein expertly delve into the marketing alchemy of 'Ueber-Brands' beyond superficial catchphrases and generic notions. Empirical in essence and laced with philosophical quotes, yet triangulated with years of practitioner experience, the authors distill 7 key precepts on how to stay remarkable in prestige branding. A fresh and comprehensive work. Definitely worth the read.\" * Deryck J van Rensburg, President, Global Ventures, The Coca-Cola Company *\u003cbr\u003e\"Shifts in demographics and worldview have meant that the approaches for Prestige brands in every category are changing.  JP and Wolfgang's book sets a clear compass, balancing the mystery of magic and distance with the importance of purpose, meaning and customer delivery.\" * Jenny Ashmore, President, Chartered Institute of Marketing, CIM, UK *\u003cbr\u003e\"This is one of the best new books to come out in recent years on the changes and elevations of branding in marketing and society today, through to their mythic aspects.\" * Robert Kozinets, Professor of Marketing, Schulich School of Business, York University (Toronto) *\u003cbr\u003e\"\u003ci\u003eRethinking Prestige Branding\u003c\/i\u003e describes in an entertaining way today's marketing paradigm of prestige and luxury brands. This book is an absolute must-read for any marketer working within the prestige or luxury industry.\" * Atissa Tadjadod, Director of Global Communications, Piaget (Richemont International) *\u003cbr\u003e\"Based on an extensive benchmarking, this book unveils the seven major clues explaining the success of these brands. This is a much welcomed book for all marketing VPs.\" * Professor Jean-Noël Kapferer, HEC Paris, author of The Luxury Strategy, Kapferer on Luxury, and The New Strategic Brand Management *\u003cbr\u003e\"In a world of disparate alternatives, consumers are choosing to express themselves with brand choices that reflect their values.  Kuehlwein and Schaefer expertly navigate these waters to enable the architects of prestige brands.\" * Andy England, Executive Vice President and Chief Marketing Officer at MillerCoors *\u003cbr\u003e\"Consumers today expect so much more from brands than just the physical product. Particularly premium products need to wrap service, meaning, and engagement around an authentic consumer experience, and digital and social media open up a canvass of possibilities. This book inspires our thinking about the possibilities at so many levels.\" * Pete Blackshaw, Global Head of Digital, Nestle *\u003cbr\u003e\"It's often said that luxury brands follow their own rule book. That those who master it are a breed far apart from the annals of academia, brand keys and value propositions. For the most part that holds true. But after reading \u003ci\u003eRethinking Prestige Branding\u003c\/i\u003e, I dare say that even luxury's rule book has been radically rewritten with this engaging and provocative treatise. It dovetails succinctly with the evolution of luxury marks I've had the pleasure (and pain) of leading.\" * Uwe Ellinghaus, Chief Marketing Officer, Cadillac *\u003cbr\u003e\"I have been involved in brand equity building for more than 20 years.  I found \u003ci\u003eRethinking Prestige Branding\u003c\/i\u003e to be insightful and enjoyable, practical and at the same time conversational. Schaefer and Kuehlwein share important principles of Ueber branding illustrated with a wide array of case studies, brand stories and industry insights sparking imagination - for everyone interested in brands and in delivering sustainable business success.\" * Inge Heinsius,  International Strategy and Marketing Expert, former CMO Godiva *\u003cbr\u003e\"Kuehlwein and Schaefer find the rules of luxury have changed once again. In this new world, how can prestige brands expand reach while maintaining their status as leaders? This book is a great read for managers charged with building and maintaining prestige brands.\" * Scott Galloway, Professor of Marketing, NYU Stern *\u003cbr\u003e\"The game has changed and continually changes but the one thing that must remain is a laser focus on the emotions of our consumer. JP and Wolfgang have drilled to the true essence of the Ueber-Brand breaking it all down to where the emotional content really lives.\" * Ian Ginsberg, President C.O. Bigelow Apothecaries *\u003cbr\u003e\"I was fascinated by the authors' approach, and highly encourage you to read this book.\" * Dr. G. Clotaire Rapaille, Founder-CEO, Archetype Discoveries Worldwide *\u003cbr\u003e\"This book made me reflect on the Moleskine brand in a radically different way.  There is much to learn from its innovative approach.\" * Maria Sebregondi, Co-founder, Moleskine *\u003cbr\u003e\"\u003ci\u003eRethinking Prestige Branding \u003c\/i\u003eis very timely.  In a rapidly changing world where prestige brands are facing explosive growth and incredible challenges, Wolfgang and JP provide a framework to understand and develop 'Ueber-Brands.\" * Professor Srinivas K. Reddy, Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative *\u003cbr\u003e\"A thoroughly enjoyable read.  The well researched and insightful principles provide a new framework to define prestige branding in the socially connected landscape. And in a world where creating an aspiration brand is more about high values than high value and demands a connection to the consumer's mindset versus their wallet\" * John Goodwin, CFO and Executive Vice President, Business Enabling, LEGO *\u003cbr\u003e\"A compelling, enlightening and fascinating translation of the language of luxury.  The authors have thoughtfully analysed and carefully defined a subject matter that has been overlooked in its significance to culture and contribution to innovation.\" * Gwen L. Whiting and Lindsey J. Boyd, Co-founders, The Laundress *\u003cbr\u003e\"I enjoyed reading the book because the authors do not restrict themselves to luxury brands but explain concepts from multiple and varied industries.  They have chosen carefully companies which are not only well-known but are making news in their respective industries and categories.\" * Professor Ashok Som, Founding Director, ESSEC-IIMA Global Management Program on Luxury and Retail *\u003cbr\u003e\"You have to be able to make your customer dream and love your product...The authors help professionals and people who are about our industry to dig in some of its 'secrets.\" * Christian Foddis, Managing Director, Greater China, Salvatore Ferragamo *\u003cbr\u003e\"With this book and the 'Ueber-Brand' concept we are all stimulated to put a new energy to our brands as conditions for success in the contemporary world.  Easy reading and not only academic but rich with real examples of success.\" * Fabrizio Penta de Peppo, Professor of Luxury Marketing Management, Instituto Europeo di Design *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  Rethinking prestige branding;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe times they are a-changing;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tFrom marker to myth – a brief history of branding;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tA new kind of prestige – or what we mean by Ueber-Brands™;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  The seven secrets of Ueber-Brands;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: \tPrinciple 1: Mission incomparable – the first rule is to make your own;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tPrinciple 2: Longing versus belonging – the challenge is both;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tPrinciple 3: Un-selling – the superiority of seduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tPrinciple 4: From myth to meaning – the best way up is to go deep;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tPrinciple 5: Behold! – the product as manifestation;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tPrinciple 6: Living the dream – the bubble shall never burst;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tPrinciple 7: Growth without end – the ultimate balancing act\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723842903,"sku":"9780749470036","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749470036.jpg?v=1722275273"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/collections\/IMG_6083.jpg?v=1790614291","url":"https:\/\/bookcurl.com\/collections\/kogan-page.oembed?page=4","provider":"Book Curl","version":"1.0","type":"link"}