{"title":"IT and information systems management Books","description":"","products":[{"product_id":"knowledge-management-in-organizations-9780198724018","title":"Knowledge Management in Organizations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eKnowledge Management in Organizations is the most comprehensive and critical textbook on the subject. Encompassing a number of perspectives - including organizational behaviour, HRM, systems, and sociocultural factors - the text introduces the concept of knowledge before examining how it can be effectively managed within the organizations in which we work. The international author team ensure the broad theoretical coverage is brought to life with practical illustrations and case studies exploring topics such as knowledge sharing via social media, knowledge transfer in different cultural contexts, and the interaction of leadership, culture, and knowledge management in Australian SMEs. Examples are diverse, international, and highly relevant to each chapter, showcasing the significance of knowledge management in all types of organizational settings.''Time to Reflect'' boxes, review and discussion questions, and a question or activity to accompany every illustration and case study ensure \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eFinally a text book that provides a refreshing and global insight into knowledge management and is a rich learning resource to both academic tutors and students. * Dr Derek Watson, The University of Sunderland *\u003cbr\u003eHislop et al.'s book provides students with a perfect introduction to knowledge management that develops critical and scholarly understanding of the key concepts and issues concerning how KM is developed and managed in organizations. Packed with learning materials such as case studies, self-reflection and discussion topics, together with access to online resources that provide further materials, this book is core reading for all students and academics engaged in KM study. * Virginia Power, The University of the West of England, Bristol *\u003cbr\u003eThe main strength of Hislop et al.'s book is that it helps the reader to think beyond differences in perspective and to explore the assumptions that may underlie these differences. I think, in addition, the book scores well in terms of clarity of reading and spread of examples. * Dr Ana Cristina Vasconcelos, The University of Sheffield *\u003cbr\u003eFar better than most in its overview, detail and critical points. * Christian T. Lystbaek, Aarhus University *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1: The Contemporary Importance of Knowledge and Knowledge Management Part 1: Epistemologies of Knowledge in the Knowledge Management Literature 2: The Objectivist Perspective on Knowledge 3: The Practice-Based Perspective on Knowledge Part 2: An Introduction to Key Concepts 4: What is Knowledge Management? 5: Knowledge Intensive Firms and Knowledge Workers 6: Learning and Knowledge Management Part 3: Innovation, Knowledge Creation and Unlearning 7: Innovation and Knowledge Processes 8: Unlearning, Knowledge Loss, of the Protection of Knowledge Part 4: Introduction to ICTs and Knowledge Management 9: Objectivist Perspectives on ICTs and Knowledge Management 10: Practice-based Perspectives on ICTs and Knowledge Management Part 5: Socio-Cultural Issues Related To Managing and Sharing Knowledge 11: The Influence of Socio-Cultural Factors in Motivating Workers to Participate in Knowledge Management Initiatives 12: Communities of Practice 13: Boundary-Spanning Knowledge Processes in Heterogeneous Collaborations 14: Power, Politics, Conflict, and Knowledge Processes Part 6: The Management of Knowledge Work (and Workers) 15: Facilitating Knowledge Management via the Use of Human Resource Management Practices 16: Leadership, Organizational Culture Management, and Knowledge Management","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732770599255,"sku":"9780198724018","price":60.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198724018.jpg?v=1719998325"},{"product_id":"it-strategy-for-nonit-managers-becoming-an-engaged-contributor-to-corporate-it-decisions-9780262534154","title":"IT Strategy for NonIT Managers  Becoming an","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool.\u003c\/b\u003e\u003cp\u003eFirms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business-IT divide.\u003c\/p\u003e\u003cp\u003eEach chapter opens with a \u003ci\u003ejargon decoder\u003c\/i\u003e-nontechnical explanations of the key ideas in the chapter—and ends with a checklist summarizing non-IT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy; amalgamat\u003c\/p\u003e","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":48733467345239,"sku":"9780262534154","price":31.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262534154.jpg?v=1720000186"},{"product_id":"demystifying-digital-transformation-9781484294987","title":"Demystifying Digital Transformation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEquip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.   Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems.Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you ca\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction\u003cbr\u003e\u003cbr\u003e\t2. Digital Transformation and Big Data\u003cbr\u003e3. Visual Style and Prototyping Tools\t\t\u003cbr\u003e4. The Problem with DX Engagements Today \u003cbr\u003e5. Introduction to data Mining and Algorithms\u003cbr\u003e6. Managing the Technology Deluge\u003cbr\u003e7. Introduction to No Code AI Toolsets\u003cbr\u003e8.  Digital Ethics\t\t\u003cbr\u003e9. Digital Transformation Future and Next Steps\t\t\u003cbr\u003eAppendices\u003cbr\u003eReferences","brand":"APress","offers":[{"title":"Default Title","offer_id":48739669115223,"sku":"9781484294987","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781484294987.jpg?v=1720052860"},{"product_id":"inside-ibms-historic-turnaround-9780007170876","title":"Inside IBMs Historic Turnaround","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age  the great American business story of our time.When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture,","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48863809962327,"sku":"9780007170876","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780007170876.jpg?v=1722269117"},{"product_id":"everybody-lies-9780062390851","title":"Everybody Lies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e New York Times Bestseller\u003c\/b\u003e\u003cp\u003e\u003cb\u003eForeword by Steven Pinker,...\u003c\/b\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864080068951,"sku":"9780062390851","price":23.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062390851.jpg?v=1722270297"},{"product_id":"trustworthy-online-controlled-experiments-9781108724265","title":"Trustworthy Online Controlled Experiments","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A\/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'At the core of the Lean Methodology is the scientific method: Creating hypotheses, running experiments, gathering data, extracting insight and validation or modification of the hypothesis. A\/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text.' Steve Blank, Adjunct professor at Stanford University, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany\u003cbr\u003e'This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments to optimize product features, project efficiency or revenue. I know firsthand the impact that Kohavi's work had on Bing and Microsoft, and I'm excited that these learnings can now reach a wider audience.' Harry Shum, EVP, Microsoft Artificial Intelligence and Research Group\u003cbr\u003e'A great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations.' Adam D'Angelo, Co-founder and CEO of Quora and former CTO of Facebook\u003cbr\u003e'This book is a great overview of how several companies use online experimentation and A\/B testing to improve their products. Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.' Jeff Dean, Google Senior Fellow and SVP Google Research\u003cbr\u003e'Do you want your organization to make consistently better decisions? This is the new bible of how to get from data to decisions in the digital age. Reading this book is like sitting in meetings inside Amazon, Google, LinkedIn, Microsoft. The authors expose for the first time the way the world's most successful companies make decisions. Beyond the admonitions and anecdotes of normal business books, this book shows what to do and how to do it well. It's the how-to manual for decision-making in the digital world, with dedicated sections for business leaders, engineers, and data analysts.' Scott Cook, Intuit Co-founder \u0026amp; Chairman of the Executive Committee\u003cbr\u003e'Online controlled experiments are powerful tools. Understanding how they work, what their strengths are, and how they can be optimized can illuminate both specialists and a wider audience. This book is the rare combination of technically authoritative, enjoyable to read, and dealing with highly important matters.' John P. A. Ioannidis, Stanford University\u003cbr\u003e'Kohavi, Tang, and Xu are pioneers of online experimentation. The platforms they've built and the experiments they've enabled have transformed some of the largest internet brands. Their research and talks have inspired teams across the industry to adopt experimentation. This book is the authoritative yet practical text that the industry has been waiting for.' Adil Aijaz, Co-founder and CEO, Split Software\u003cbr\u003e'Which online option will be better? We frequently need to make such choices, and frequently err. To determine what will actually work better, we need rigorous controlled experiments, aka A\/B testing. This excellent and lively book by experts from Microsoft, Google, and LinkedIn presents the theory and best practices of A\/B testing. A must read for anyone who does anything online!' Gregory Piatetsky-Shapiro, Ph.D., president of KDnuggets, co-founder of SIGKDD, and LinkedIn Top Voice on Data Science \u0026amp; Analytics\u003cbr\u003e'Ron Kohavi, Diane Tang and Ya Xu are the world's top experts on online experiments. I've been using their work for years and I'm delighted they have now teamed up to write the definitive guide. I recommend this book to all my students and everyone involved in online products and services.' Erik Brynjolfsson, Massachusetts Institute of Technology, co-author of The Second Machine Age\u003cbr\u003e'A modern software-supported business cannot compete successfully without online controlled experimentation. Written by three of the most experienced leaders in the field, this book presents the fundamental principles, illustrates them with compelling examples, and digs deeper to present a wealth of practical advice. It's a 'must read'! Foster Provost, New York University and co-author of the best-selling Data Science for Business\u003cbr\u003e'In the past two decades the technology industry has learned what scientists have known for centuries: that controlled experiments are among the best tools to understand complex phenomena and to solve very challenging problems. The ability to design controlled experiments, run them at scale, and interpret their results is the foundation of how modern high tech businesses operate. Between them the authors have designed and implemented several of the world's most powerful experimentation platforms. This book is a great opportunity to learn from their experiences about how to use these tools and techniques.' Kevin Scott, EVP and CTO of Microsoft\u003cbr\u003e'Online experiments have fueled the success of Amazon, Microsoft, LinkedIn and other leading digital companies. This practical book gives the reader rare access to decades of experimentation experience at these companies and should be on the bookshelf of every data scientist, software engineer and product manager.' Stefan Thomke, William Barclay Harding Professor, Harvard Business School, author of Experimentation Works: The Surprising Power of Business Experiments\u003cbr\u003e'The secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A\/B testing so that you too can continuously improve your online services.' Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach\u003cbr\u003e'Experiments are the best tool for online products and services. This book is full of practical knowledge derived from years of successful testing at Microsoft Google and LinkedIn. Insights and best practices are explained with real examples and pitfalls, their markers and solutions identified. I strongly recommend this book!' Preston McAfee, former Chief Economist and VP of Microsoft\u003cbr\u003e'Experimentation is the future of digital strategy and 'Trustworthy Experiments' will be its Bible. Kohavi, Tang and Xu are three of the most noteworthy experts on experimentation working today and their book delivers a truly practical roadmap for digital experimentation that is useful right out of the box. The revealing case studies they conducted over many decades at Microsoft, Amazon, Google and LinkedIn are organized into easy to understand practical lessens with tremendous depth and clarity. It should be required reading for any manager of a digital business.' Sinan Aral, David Austin Professor of Management, Massachusetts Institute of Technology, and author of The Hype Machine\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface – how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A\/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":48866357412183,"sku":"9781108724265","price":29.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781108724265.jpg?v=1722278267"},{"product_id":"data-driven-business-transformation-9781119543152","title":"Data Driven Business Transformation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eGlossary of Terms xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e1 What is Transformation? 1\u003c\/p\u003e \u003cp\u003e2 Understand Your Starting Point 41\u003c\/p\u003e \u003cp\u003e3 Making the Change Happen 93\u003c\/p\u003e \u003cp\u003e4 Purpose 101\u003c\/p\u003e \u003cp\u003e5 People 143\u003c\/p\u003e \u003cp\u003e6 Method 173\u003c\/p\u003e \u003cp\u003e7 Tools 197\u003c\/p\u003e \u003cp\u003e8 Overall Change Management 223\u003c\/p\u003e \u003cp\u003e9 Running a Business in the New Data-Driven World: Arriving at the Destination 229\u003c\/p\u003e \u003cp\u003e10 Dynamic Data-Driven Business Transformation – D3 249\u003c\/p\u003e \u003cp\u003e11 Conclusion 255\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866401681751,"sku":"9781119543152","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119543152.jpg?v=1722278472"},{"product_id":"benefits-management-9781119993261","title":"Benefits Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe second edition of \u003ci\u003eBenefits Management\u003c\/i\u003e has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors'' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts.\u003c\/p\u003e \u003cp\u003eThe book now also includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eInternational survey results that reinforce the importance of the topic, the key management issues and evidence of how the\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the authors xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The challenges of IS\/IT projects 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDissatisfaction with current approaches to benefits delivery 4\u003c\/p\u003e \u003cp\u003eThe need for a fresh approach: benefits management 8\u003c\/p\u003e \u003cp\u003eBenefits delivery 9\u003c\/p\u003e \u003cp\u003eA focus on value 10\u003c\/p\u003e \u003cp\u003eA business case linked to organizational strategy 11\u003c\/p\u003e \u003cp\u003eThe importance of change management 12\u003c\/p\u003e \u003cp\u003eCommitment from business managers 13\u003c\/p\u003e \u003cp\u003eIS\/IT sufficient to do the job 13\u003c\/p\u003e \u003cp\u003eInvolvement of stakeholders 14\u003c\/p\u003e \u003cp\u003eEducated in the use of technology 15\u003c\/p\u003e \u003cp\u003ePost‑implementation benefits review 16\u003c\/p\u003e \u003cp\u003eThe importance of a common language 17\u003c\/p\u003e \u003cp\u003eSummary 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Understanding the strategic context 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe external and internal perspectives of business strategy: the competitive forces and resource-based views 22\u003c\/p\u003e \u003cp\u003eResources, competences and capabilities 23\u003c\/p\u003e \u003cp\u003eEnds, ways and means 26\u003c\/p\u003e \u003cp\u003ePEST analysis 28\u003c\/p\u003e \u003cp\u003eIndustry attractiveness and competitive forces analysis 28\u003c\/p\u003e \u003cp\u003eExternal value chain analysis 34\u003c\/p\u003e \u003cp\u003eInternal value chain analysis 37\u003c\/p\u003e \u003cp\u003eAlternative internal value chain configurations 40\u003c\/p\u003e \u003cp\u003eBalancing the external and internal contexts: the dimensions of competence 44\u003c\/p\u003e \u003cp\u003eLinking business, IS and IT strategies 47\u003c\/p\u003e \u003cp\u003eManaging the portfolio of IS\/IT investments 49\u003c\/p\u003e \u003cp\u003eOrganizational information competences 56\u003c\/p\u003e \u003cp\u003eSummary 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The foundations of benefits management 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe gaps in existing methods and the implications 62\u003c\/p\u003e \u003cp\u003eThe origins of the benefits management approach and process 67\u003c\/p\u003e \u003cp\u003eAn overview of the benefits management process 68\u003c\/p\u003e \u003cp\u003eStep 1: Identifying and structuring the benefits 69\u003c\/p\u003e \u003cp\u003eStep 2: Planning benefits realization 73\u003c\/p\u003e \u003cp\u003eStep 3: Executing the benefits plan 75\u003c\/p\u003e \u003cp\u003eStep 4: Reviewing and evaluating the results 78\u003c\/p\u003e \u003cp\u003eStep 5: Establishing the potential for further benefits 79\u003c\/p\u003e \u003cp\u003eWhat is different about this approach? 80\u003c\/p\u003e \u003cp\u003eSummary 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Establishing the why, what and how 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy: identifying business and organizational drivers 86\u003c\/p\u003e \u003cp\u003eEstablishing investment objectives 91\u003c\/p\u003e \u003cp\u003eLinking the investment objectives to the drivers 93\u003c\/p\u003e \u003cp\u003eWhat: the business benefits 94\u003c\/p\u003e \u003cp\u003eHow: the benefits dependency network 95\u003c\/p\u003e \u003cp\u003eMeasurement and ownership 103\u003c\/p\u003e \u003cp\u003eBenefit and change templates 111\u003c\/p\u003e \u003cp\u003eWorked example: improved control within a food processing organization 111\u003c\/p\u003e \u003cp\u003eSummary 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Building the business case 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArguing the value of the project 129\u003c\/p\u003e \u003cp\u003eMaintaining dependency: benefits are the result of changes 132\u003c\/p\u003e \u003cp\u003eA structure for analysing and describing the benefits 133\u003c\/p\u003e \u003cp\u003eQuantifying the benefits: the major challenge 136\u003c\/p\u003e \u003cp\u003eWays of overcoming the quantification problem 137\u003c\/p\u003e \u003cp\u003eFinancial benefits 144\u003c\/p\u003e \u003cp\u003eCost reductions 147\u003c\/p\u003e \u003cp\u003eRevenue increases 148\u003c\/p\u003e \u003cp\u003eProject cost assessment 150\u003c\/p\u003e \u003cp\u003eInvestment appraisal techniques 150\u003c\/p\u003e \u003cp\u003eVariations in benefits and changes across the investment portfolio 152\u003c\/p\u003e \u003cp\u003eRisk assessment 156\u003c\/p\u003e \u003cp\u003eCompleting the business case 161\u003c\/p\u003e \u003cp\u003eSummary business case for the FoodCo project 163\u003c\/p\u003e \u003cp\u003eSummary 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Stakeholder and change management 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing the feasibility of achieving the benefit 170\u003c\/p\u003e \u003cp\u003eStakeholder analysis and management techniques 173\u003c\/p\u003e \u003cp\u003eFrom analysis to action 178\u003c\/p\u003e \u003cp\u003eCompleting the benefits plan 182\u003c\/p\u003e \u003cp\u003eApproaches to managing change 184\u003c\/p\u003e \u003cp\u003eMatching the management approach and stakeholder behaviours 185\u003c\/p\u003e \u003cp\u003eThe nature of IT-enabled change management: is it different? 186\u003c\/p\u003e \u003cp\u003eAlternative change management strategies 193\u003c\/p\u003e \u003cp\u003eSummary 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Implementing a benefits management approach 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRationales for introducing benefits management 200\u003c\/p\u003e \u003cp\u003eInitiating and managing a benefits-driven project 204\u003c\/p\u003e \u003cp\u003eThe project sponsor 206\u003c\/p\u003e \u003cp\u003eThe business project manager 207\u003c\/p\u003e \u003cp\u003eThe role of project management offices (PMOs) 209\u003c\/p\u003e \u003cp\u003eThe first workshop 211\u003c\/p\u003e \u003cp\u003eActivities between workshops 212\u003c\/p\u003e \u003cp\u003eThe second workshop 212\u003c\/p\u003e \u003cp\u003eInclusion of the benefits plan in the management of the project 217\u003c\/p\u003e \u003cp\u003eMonitoring the benefits after implementation 223\u003c\/p\u003e \u003cp\u003eFit with other methodologies 224\u003c\/p\u003e \u003cp\u003eOrganizational benefits management maturity 225\u003c\/p\u003e \u003cp\u003eSummary 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 The importance of context 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFactors to take into account 236\u003c\/p\u003e \u003cp\u003eThe public sector 237\u003c\/p\u003e \u003cp\u003eSmall and medium-sized businesses (SMEs) 241\u003c\/p\u003e \u003cp\u003eMulti-unit businesses: replicated deployments 242\u003c\/p\u003e \u003cp\u003eVariations across the applications portfolio 245\u003c\/p\u003e \u003cp\u003eProblem‑based: key operational and support investments 247\u003c\/p\u003e \u003cp\u003eInnovation‑based: strategic and high potential investments 248\u003c\/p\u003e \u003cp\u003eDifferent application types 252\u003c\/p\u003e \u003cp\u003eE‑commerce and e‑business 252\u003c\/p\u003e \u003cp\u003eInformation management (IM) 253\u003c\/p\u003e \u003cp\u003eCustomer relationship management (CRM) systems 256\u003c\/p\u003e \u003cp\u003eEnterprise resource planning (ERP) systems 259\u003c\/p\u003e \u003cp\u003eInfrastructure investments 263\u003c\/p\u003e \u003cp\u003eNon-IT projects 266\u003c\/p\u003e \u003cp\u003eDifferent IS\/IT supply arrangements 267\u003c\/p\u003e \u003cp\u003eSummary 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 From projects to programmes to portfolios 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining programmes 274\u003c\/p\u003e \u003cp\u003ePlanned and emergent programmes 276\u003c\/p\u003e \u003cp\u003eProgramme dependency networks 276\u003c\/p\u003e \u003cp\u003eThe management of programme benefits 282\u003c\/p\u003e \u003cp\u003eManaging the IS\/IT project investment portfolio 284\u003c\/p\u003e \u003cp\u003eGovernance and portfolio management 285\u003c\/p\u003e \u003cp\u003eSetting priorities 287\u003c\/p\u003e \u003cp\u003eLinks to drivers 290\u003c\/p\u003e \u003cp\u003eBenefits management lite 293\u003c\/p\u003e \u003cp\u003eProject portfolio management in practice 295\u003c\/p\u003e \u003cp\u003eSummary 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Creating a better future 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe continuing challenge of IS\/IT projects 300\u003c\/p\u003e \u003cp\u003eCharacteristics of the benefits management approach 300\u003c\/p\u003e \u003cp\u003eThe value of the process 301\u003c\/p\u003e \u003cp\u003eUsing benefits management to formulate and implement strategy 303\u003c\/p\u003e \u003cp\u003eIncorporating benefits management into strategic thinking 308\u003c\/p\u003e \u003cp\u003eExamples of benefits-driven strategies 311\u003c\/p\u003e \u003cp\u003eFuture trends in IS\/IT and their implications for benefits management 312\u003c\/p\u003e \u003cp\u003eA final word or two 323\u003c\/p\u003e \u003cp\u003eGlossary 325\u003c\/p\u003e \u003cp\u003eReferences 329\u003c\/p\u003e \u003cp\u003eIndex 337\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866427601239,"sku":"9781119993261","price":39.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119993261.jpg?v=1722278596"},{"product_id":"collective-genius-9781422130025","title":"Collective Genius","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNamed one of \"10 Management Classics for 2022\" by Thinkers50\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cb\u003e\u003ci\u003eWhy can some organizations innovate time and again, while most cannot?\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eYou might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to \u003ci\u003elead\u003c\/i\u003e it—and with a special kind of leadership. \u003ci\u003eCollective Genius\u003c\/i\u003e shows you how. \u003cbr\u003e\u003cbr\u003ePreeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and \u003ci\u003eBeing the Boss\u003c\/i\u003e coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWinner of the Thinkers50 Award for Innovation, 2015 Gold medal winner for Leadership in the Axiom Book Awards, 2015 Winner of the HBR Warren Bennis Prize for the Best Leadership Article, 2015 \"Recommended Reading: 10 Books on Creative Leadership\" -- Forbes \"This immensely worthwhile read redefines leadership, encouraging would-be leaders of innovation to shuck the \"Follow me! I know the way\" approach and opt for an inverted organizational pyramid.\" -- Success magazine \"Throughout this concise book, the emphasis is on practical examples and detailed studies of what is required to make each aspect of innovation work. This thoroughness extends to the authors' prescriptions for the future.\" -- Forbes \"Collective Genius gives diverse food for thought ... overall it successfully bridges the gap between theory and business practice.\" -- Personalwirtschaft ADVANCE PRAISE for Collective Genius: Tim Brown, President and CEO, IDEO-- \"The leadership of innovative teams and organizations is perhaps the most confounding mystery in business today ... Collective Genius reveals the principles by which we can unlock the collective potential of our colleagues and release the creative potential of our organizations.\" Reid Hoffman, cofounder and Chairman, LinkedIn; coauthor, The Alliance-- \"An interesting and instructive look at how leaders can create flexible corporate ecosystems to unleash individual talent in ways that lead to greater organizational innovation.\" Kenneth I. Chenault, CEO and Chairman, American Express-- \"Collective Genius offers real-world insights that will help today's business leaders challenge the status quo, drive new ideas, and create an environment where change and innovation are the norm.\" Tony Hsieh, CEO, Zappos; New York Times bestselling author, Delivering Happiness-- \"Linda Hill and her coauthors argue that innovation requires a different kind of leader--someone who can create and sustain a culture that brings out the 'collective genius' of all their diverse and talented people. A great read for anyone leading a team, organization, or community.\" Terri Kelly, President and CEO, W. L. Gore \u0026amp; Associates-- \" ... Collective Genius is one of the few books that truly captures innovation in action and the important role--and qualities--of leaders who make it happen.\" Mark M. Little, Senior Vice President, Director of Global Research, and Chief Technology Officer, General Electric-- \"A great read, full of important insights for anyone involved in high-impact innovation ... I look forward to sharing it with my colleagues.\" Joi Ito, Director, MIT Media Lab-- \"... A must-read for any manager or participant in an organization that requires innovation--in other words, any organization that wants to be successful in the new world of continuous massive disruptions.\" Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma-- \"Innovation. Leadership. Motivation. Execution. What we need to do is quite obvious. And thanks to this book, we now have a guide to teach us how.\"\u003c\/div\u003e","brand":"Harvard Business Press","offers":[{"title":"Default Title","offer_id":48867011658071,"sku":"9781422130025","price":23.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"data-science-for-business-9781449361327","title":"Data Science for Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis broad, deep, but not-too-technical guide introduces you to the fundamental principles of data science and walks you through the \"data-analytic thinking\" necessary for extracting useful knowledge and business value from the data you collect.","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":48867117433175,"sku":"9781449361327","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781449361327.jpg?v=1722281771"},{"product_id":"insiders-guide-to-cloud-computing-an-9780137935697","title":"Insiders Guide to Cloud Computing An","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eDavid Linthicum \u003c\/strong\u003eis on most top-10 lists of technology innovators and influencers, including cloud computing, edge computing, AI, and security technology. David is a best-selling author of more than 15 books and more than 7,000 published articles. He is also the originator of many business-related technology concepts, including enterprise application integration (EAI). He's an innovator within service-oriented architecture (SOA), and now cloud computing and the use of cloud computing for digital transformations.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWith his remarkable ability to design, explain, and implement technology solutions to solve existing business problems and create new opportunities, David rose rapidly through the corporate ranks from programmer to CEO, with stops in between that helped inform his holistic view of enterprises. Based in Washington, DC, David currently serves Global 2,000 clients as Deloitte's Chief Cloud Strategy Officer, where he drives new innovations an\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 1: How “Real” Is the Value of Cloud Computing? 2\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWhat We Thought We Knew.. . . . . . . . . . . . . . . . . . . . . . . . 2\u003c\/p\u003e \u003cp\u003eWhat Could Go Wrong?.. . . . . . . . . . . . . . . . . . . . . . . . . 12\u003c\/p\u003e \u003cp\u003eWhat Went Right?.. . . . . . . . . . . . . . . . . . . . . . . . . . . 14\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 2: The Realities and Opportunities of Cloud-Based Storage Services That Your Cloud Provider Will Not Tell You About 22\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eCloud Storage Evolves.. . . . . . . . . . . . . . . . . . . . . . . . . 22\u003c\/p\u003e \u003cp\u003eJunk Data on Premises Moved to the Cloud Is Still Junk Data.. . . . . . . . . 23\u003c\/p\u003e \u003cp\u003eSecrets to Finding the Best Cloud Storage Value. . . . . . . . . . . . . . . 33\u003c\/p\u003e \u003cp\u003eThe Future of Cloud Storage. . . . . . . . . . . . . . . . . . . . . . . 43\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 3: The Realities and Opportunities of Cloud-Based Compute Services That Your Cloud Provider\u003c\/strong\u003e \u003cstrong\u003eWill Not Tell You About 44\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe Trade-offs of Multitenancy.. . . . . . . . . . . . . . . . . . . . . . 45\u003c\/p\u003e \u003cp\u003eCPU Performance, Meet the Internet. . . . . . . . . . . . . . . . . . . . 51\u003c\/p\u003e \u003cp\u003ePaying Too Much for Cloud Compute? Here's Why.. . . . . . . . . . . . . . 57\u003c\/p\u003e \u003cp\u003ePicking the Right Operating Systems.. . . . . . . . . . . . . . . . . . . 58\u003c\/p\u003e \u003cp\u003ePicking the Right Memory Configurations.. . . . . . . . . . . . . . . . . . 59\u003c\/p\u003e \u003cp\u003eThe Concept of Reserved Instances.. . . . . . . . . . . . . . . . . . . . 59\u003c\/p\u003e \u003cp\u003eGoing Off-brand. . . . . . . . . . . . . . . . . . . . . . . . . . . . 61\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 4: Innovative Services and Public Clouds: What Do You Really Pay For? 64\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAI\/ML.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66\u003c\/p\u003e \u003cp\u003eServerless.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71\u003c\/p\u003e \u003cp\u003eDevOps\/DevSecOps.. . . . . . . . . . . . . . . . . . . . . . . . . . 75\u003c\/p\u003e \u003cp\u003eAnalytics.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78\u003c\/p\u003e \u003cp\u003eEdge and IoT.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83\u003c\/p\u003e \u003cp\u003eEmerging Technologies.. . . . . . . . . . . . . . . . . . . . . . . . . 87\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 5: Containers, Container Orchestration, and Cloud Native Realities 88\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eContainers.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89\u003c\/p\u003e \u003cp\u003eContainer Orchestration and Clustering.. . . . . . . . . . . . . . . . . . 93\u003c\/p\u003e \u003cp\u003eCloud Native. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101\u003c\/p\u003e \u003cp\u003eTechnology Meets Reality.. . . . . . . . . . . . . . . . . . . . . . . . 108\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 6: The Truths Behind Multicloud That Few Understand 110\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eHybrid Cloud Realities. . . . . . . . . . . . . . . . . . . . . . . . . 110\u003c\/p\u003e \u003cp\u003eThe Move to Plural Public Clouds.. . . . . . . . . . . . . . . . . . . . 113\u003c\/p\u003e \u003cp\u003eMulticloud Upside Realities.. . . . . . . . . . . . . . . . . . . . . . . 118\u003c\/p\u003e \u003cp\u003eMulticloud Downside Realities.. . . . . . . . . . . . . . . . . . . . . . 124\u003c\/p\u003e \u003cp\u003eKey Concepts for Multicloud Success. . . . . . . . . . . . . . . . . . . 127\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 7: Cloud Security Meets the Real World 132\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAn Insider's Guide to Cloud Security Fundamentals.. . . . . . . . . . . . . 133\u003c\/p\u003e \u003cp\u003eWhat Cloud Security Worked.. . . . . . . . . . . . . . . . . . . . . . 137\u003c\/p\u003e \u003cp\u003eWhat Cloud Security Didn't Work. . . . . . . . . . . . . . . . . . . . . 139\u003c\/p\u003e \u003cp\u003eThe Rise of Non-Native Cloud Security.. . . . . . . . . . . . . . . . . . 144\u003c\/p\u003e \u003cp\u003eThe Rise of Proactive Security.. . . . . . . . . . . . . . . . . . . . . . 147\u003c\/p\u003e \u003cp\u003eThe Rise of Security Automation.. . . . . . . . . . . . . . . . . . . . . 149\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 8: Cloud Computing and Sustainability: Fact Versus Fiction 152\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eInitial Thinking: Cloud Data Centers, Bad.. . . . . . . . . . . . . . . . . 155\u003c\/p\u003e \u003cp\u003eThe Politics of Sustainability.. . . . . . . . . . . . . . . . . . . . . . . 158\u003c\/p\u003e \u003cp\u003eFinally, Sharing Is Possible.. . . . . . . . . . . . . . . . . . . . . . . 159\u003c\/p\u003e \u003cp\u003eGreen Application Development?. . . . . . . . . . . . . . . . . . . . . 166\u003c\/p\u003e \u003cp\u003eMulticloud as a Sustainability Weapon?.. . . . . . . . . . . . . . . . . . 167\u003c\/p\u003e \u003cp\u003eWhat Is Your Real Impact?.. . . . . . . . . . . . . . . . . . . . . . . 169\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 9: The Evolution of the Computing Market 172\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eForced March to the Cloud?. . . . . . . . . . . . . . . . . . . . . . . 173\u003c\/p\u003e \u003cp\u003eMore Consumption, but Prices Stay Static.. . . . . . . . . . . . . . . . . 177\u003c\/p\u003e \u003cp\u003eThe Power of a Few Players.. . . . . . . . . . . . . . . . . . . . . . . 178\u003c\/p\u003e \u003cp\u003eThe Emergence of Commoditization.. . . . . . . . . . . . . . . . . . . 183\u003c\/p\u003e \u003cp\u003eThe Emergence of System Repatriation.. . . . . . . . . . . . . . . . . . 186\u003c\/p\u003e \u003cp\u003eThe Rise of Federated Cloud Applications and Data.. . . . . . . . . . . . . 188\u003c\/p\u003e \u003cp\u003eTraditional Systems Remain…Why?.. . . . . . . . . . . . . . . . . . . 192\u003c\/p\u003e \u003cp\u003eBattle for Human Talent. . . . . . . . . . . . . . . . . . . . . . . . . 193\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 10: Here's the Future of Cloud Computing from an Insider's Perspective…Be Prepared 198\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eContinued Rise of Complex Cloud Deployments.. . . . . . . . . . . . . . 199\u003c\/p\u003e \u003cp\u003eRefocus on Cross-Cloud Systems.. . . . . . . . . . . . . . . . . . . . 202\u003c\/p\u003e \u003cp\u003eChanging Skills Demands.. . . . . . . . . . . . . . . . . . . . . . . . 214\u003c\/p\u003e \u003cp\u003eCloud Security Shifts Focus.. . . . . . . . . . . . . . . . . . . . . . . 217\u003c\/p\u003e \u003cp\u003eCloud Computing Becomes Local.. . . . . . . . . . . . . . . . . . . . 219\u003c\/p\u003e \u003cp\u003eIndustry Clouds Become Important.. . . . . . . . . . . . . . . . . . . . 220\u003c\/p\u003e \u003cp\u003eWhere Is Edge Computing?.. . . . . . . . . . . . . . . . . . . . . . . 221\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 11: Wrapping Things Up: Miscellaneous Insider Insights 224\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eCloud Can Make Life Better.. . . . . . . . . . . . . . . . . . . . . . . 224\u003c\/p\u003e \u003cp\u003eChanges in the Skills Mix.. . . . . . . . . . . . . . . . . . . . . . . . 233\u003c\/p\u003e \u003cp\u003eThe Objectives Change.. . . . . . . . . . . . . . . . . . . . . . . . . 236\u003c\/p\u003e \u003cp\u003eThe Market Absorbs the Weak, and the Weak Emerge Again.. . . . . . . . . 237\u003c\/p\u003e \u003cp\u003eCloud Technology Continues to Be a Value Multiplier.. . . . . . . . . . . . 240\u003c\/p\u003e \u003cp\u003eCall to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e9780137935697, TOC, 2\/23\/2023\u003c\/p\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":48883800899927,"sku":"9780137935697","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780137935697.jpg?v=1722529102"},{"product_id":"knowledge-translation-9781803828909","title":"Knowledge Translation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eKnowledge translation is a relatively new research topic originating in fields of health sciences and economic development. It is of great interest to knowledge management researchers and practitioners.","brand":"Emerald Publishing","offers":[{"title":"Default Title","offer_id":48887939400023,"sku":"9781803828909","price":80.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781803828909.jpg?v=1722547004"},{"product_id":"field-guide-to-digital-transformation-a-9780137571840","title":"Field Guide to Digital Transformation A","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThomas Erl \u003c\/b\u003eis a best-selling IT author who has authored and co-authored 15 books published by Prentice Hall and Pearson Education and dedicated to topics focused on contemporary information technology and practices. These titles were delivered for the \u003ci\u003ePearson Digital Enterprise Series from Thomas Erl\u003c\/i\u003e (formerly the \u003ci\u003ePrentice Hall Service Technology Series from Thomas Erl\u003c\/i\u003e) for which Thomas also acts as series editor.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eAs founder and president of Arcitura Education (www.arcitura.com), Thomas also leads the development of curricula for internationally recognized, vendor-neutral training and accreditation programs. Arcitura's portfolio currently consists of over 100 courses, over 90 Pearson VUE exams, and over 40 certification tracks, covering topics such as Digital Transformation, Robotic Process Automation (RPA), DevOps, Blockchain, IoT, Containerization, Machine Learning, Artificial Intelligence (AI), Cybersecurity, Service-Oriented Architecture (\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout This Book     xxvii    \u003cbr\u003e    \u003cb\u003ePART I: DIGITAL TRANSFORMATION FUNDAMENTALS\u003c\/b\u003e    \u003cbr\u003e    \u003cb\u003eChapter 1: Understanding Digital Transformation     3\u003c\/b\u003e    \u003cbr\u003e    (What is Digital Transformation?)     3    \u003cbr\u003e    Business, Technology, Data and People     5    \u003cbr\u003e        Digital Transformation and Business     6    \u003cbr\u003e        Digital Transformation and Technology     7    \u003cbr\u003e        Digital Transformation and Data     9    \u003cbr\u003e        Digital Transformation and People     10    \u003cbr\u003e        Digital Transformation and Organizations and Solutions     11    \u003cbr\u003e    \u003cb\u003eChapter 2: Common Business Drivers     13\u003c\/b\u003e    \u003cbr\u003e    (What Led to Digital Transformation?)     13    \u003cbr\u003e    Losing Touch with Customer Communities     14    \u003cbr\u003e    Inability to Grow in Stale Marketplaces     16    \u003cbr\u003e    Inability to Adapt to Rapidly Changing Marketplaces     16    \u003cbr\u003e    Cold Customer Relationships     19    \u003cbr\u003e    Inefficient Operations     19    \u003cbr\u003e    Inefficient Decision-Making     21    \u003cbr\u003e    \u003cb\u003eChapter 3: Common Technology Drivers     23\u003c\/b\u003e    \u003cbr\u003e    (What Enables Digital Transformation?)     23    \u003cbr\u003e    Enhanced and Diverse Data Collection     25    \u003cbr\u003e    Contemporary Data Science     27    \u003cbr\u003e    Sophisticated Automation Technology     29    \u003cbr\u003e    Autonomous Decision-Making     29    \u003cbr\u003e    Centralized, Scalable, Resilient IT Resources     31    \u003cbr\u003e    Immutable Data Storage     33    \u003cbr\u003e    Ubiquitous Multiexperience Access     34    \u003cbr\u003e    \u003cb\u003eChapter 4: Common Benefits and Goals     37\u003c\/b\u003e    \u003cbr\u003e    (Why Undergo a Digital Transformation?)     37    \u003cbr\u003e    Enhanced Business Alignment     39    \u003cbr\u003e    Enhanced Automation and Productivity     42    \u003cbr\u003e    Enhanced Data Intelligence and Decision-Making     44    \u003cbr\u003e    Improved Customer Experience and Customer Confidence     44    \u003cbr\u003e    Improved Organizational Agility     48    \u003cbr\u003e    Improved Ability to Attain Market Growth     50    \u003cbr\u003e    \u003cb\u003eChapter 5: Common Risks and Challenges     53\u003c\/b\u003e    \u003cbr\u003e    (What Are the Pitfalls?)     53    \u003cbr\u003e    Poor Data Quality and Data Bias     55    \u003cbr\u003e    Increased Quantity of Vulnerable Digital Data     55    \u003cbr\u003e    Resistance to Digital Culture     58    \u003cbr\u003e    Risk of Over-Automation     59    \u003cbr\u003e    Difficult to Govern     61    \u003cbr\u003e    \u003cb\u003eChapter 6: Realizing Customer-Centricity     63\u003c\/b\u003e    \u003cbr\u003e    What Is a Product?     64    \u003cbr\u003e    What Is a Customer?     65    \u003cbr\u003e    Product-Centric vs. Customer-Centric Relationships     67    \u003cbr\u003e    Transaction-Value vs. Relationship-Value Actions     69    \u003cbr\u003e    Customer-Facing vs. Customer-Oriented Actions     71    \u003cbr\u003e    Relationship Value and Warmth     71    \u003cbr\u003e        Warmth in Communication     71    \u003cbr\u003e        Warmth in Proactive Accommodation     74    \u003cbr\u003e        Warmth in Customer Rewards     76    \u003cbr\u003e        Warmth in Exceeding Customer Expectations     76    \u003cbr\u003e    Single vs. Multi vs. Omni-Channel Customer Interactions     77    \u003cbr\u003e    Customer Journeys     81    \u003cbr\u003e    Customer Data Intelligence     84    \u003cbr\u003e    \u003cb\u003eChapter 7: Data Intelligence Basics     89\u003c\/b\u003e    \u003cbr\u003e    Data Origins (Where Does the Data Come From?)     90    \u003cbr\u003e        Corporate Data     92    \u003cbr\u003e        Third-Party Data     92    \u003cbr\u003e        Creating New Corporate Data Intelligence     92    \u003cbr\u003e    Common Data Sources (Who Produces the Data?)     93    \u003cbr\u003e        Operations Data     95    \u003cbr\u003e        Customer Data     95    \u003cbr\u003e        Social Media Data     95    \u003cbr\u003e        Public Sector Data     96    \u003cbr\u003e        Private Sector Data     97    \u003cbr\u003e    Data Collection Methods (How Is the Data Collected?)     97    \u003cbr\u003e        Manual Data Entry     98    \u003cbr\u003e        Automated Data Entry or Collection     98    \u003cbr\u003e        Telemetry Data Capture     98    \u003cbr\u003e        Digitization     99    \u003cbr\u003e        Data Ingress     101    \u003cbr\u003e    Data Utilization Types (How Is the Data Used?)     101    \u003cbr\u003e        Analysis and Reporting     101    \u003cbr\u003e        Automated Decision-Making     102    \u003cbr\u003e        Solution Input     103    \u003cbr\u003e        Bot-Driven Automation     103    \u003cbr\u003e        Model Training and Retraining     103    \u003cbr\u003e        Historical Record Keeping     104    \u003cbr\u003e    \u003cb\u003eChapter 8: Intelligent Decision-Making     105\u003c\/b\u003e    \u003cbr\u003e    Manual Decision-Making     107    \u003cbr\u003e        Computer-Assisted Manual Decision-Making     107    \u003cbr\u003e    Conditional Automated Decision-Making     108    \u003cbr\u003e    Intelligent Manual Decision-Making     109    \u003cbr\u003e    Intelligent Automated Decision-Making     112    \u003cbr\u003e        Direct-Driven Automated Decision-Making     113    \u003cbr\u003e        Periodic Automated Decision-Making     114    \u003cbr\u003e        Realtime Automated Decision-Making     115    \u003cbr\u003e    Intelligent Manual vs. Intelligent Automated Decision-Making     115    \u003cbr\u003e    \u003cb\u003ePART II: DIGITAL TRANSFORMATION IN PRACTICE\u003c\/b\u003e    \u003cbr\u003e    \u003cb\u003eChapter 9: Understanding Digital Transformation Solutions     121\u003c\/b\u003e    \u003cbr\u003e    Distributed Solution Design Basics     122    \u003cbr\u003e    Data Ingress Basics     127    \u003cbr\u003e        File Pull     127    \u003cbr\u003e        File Push     128    \u003cbr\u003e        API Pull     129    \u003cbr\u003e        API Push     129    \u003cbr\u003e        Data Streaming     130    \u003cbr\u003e    Common Digital Transformation Technologies     132    \u003cbr\u003e    \u003cb\u003eChapter 10: An Introduction to Digital Transformation Automation Technologies     135\u003c\/b\u003e    \u003cbr\u003e    Cloud Computing     137    \u003cbr\u003e        Cloud Computing in Practice     138    \u003cbr\u003e        Common Risks and Challenges     143    \u003cbr\u003e    Blockchain     144    \u003cbr\u003e        Blockchain in Practice     145    \u003cbr\u003e            Partial Business Data Capture     147    \u003cbr\u003e            Full Business Data Capture     148    \u003cbr\u003e            Log Data Access Capture     150    \u003cbr\u003e            Partial Business Data Store     151    \u003cbr\u003e            Ledger Export     152    \u003cbr\u003e        Common Risks and Challenges     153    \u003cbr\u003e    Internet of Things (IoT)     154    \u003cbr\u003e        IoT Devices     154    \u003cbr\u003e        IoT in Practice     160    \u003cbr\u003e        Common Risks and Challenges     163    \u003cbr\u003e    Robotic Process Automation (RPA)     164    \u003cbr\u003e        RPA in Practice     165    \u003cbr\u003e        Common Risks and Challenges     168    \u003cbr\u003e    \u003cb\u003eChapter 11: An Introduction to Digital Transformation Data Science Technologies     171\u003c\/b\u003e    \u003cbr\u003e    Big Data Analysis and Analytics     172    \u003cbr\u003e        The Five V's of Big Data     175    \u003cbr\u003e        Big Data in Practice     177    \u003cbr\u003e        Common Risks and Challenges     178    \u003cbr\u003e    Machine Learning     179    \u003cbr\u003e        Model Training     180    \u003cbr\u003e        Machine Learning in Practice     180    \u003cbr\u003e        Common Risks and Challenges     184    \u003cbr\u003e    Artificial Intelligence (AI)     186    \u003cbr\u003e        Neural Networks     186    \u003cbr\u003e        Automated Decision-Making     187    \u003cbr\u003e        AI in Practice     189    \u003cbr\u003e        Common Risks and Challenges     189    \u003cbr\u003e    \u003cb\u003eChapter 12: Inside a Customer-Centric Solution     193\u003c\/b\u003e    \u003cbr\u003e    Scenario Background     195    \u003cbr\u003e        Business Challenges     195    \u003cbr\u003e        The Original Customer Journey     196    \u003cbr\u003e        Business Objectives     201    \u003cbr\u003e    Terminology Recap     201    \u003cbr\u003e        Key Terms from Chapter 6: Realizing Customer-Centricity     202    \u003cbr\u003e        Key Terms from Chapter 7: Data Intelligence Basics     202    \u003cbr\u003e        Key Terms from Chapter 8: Intelligent Decision-Making     203    \u003cbr\u003e        Key Terms from Chapter 9: Understanding Digital Transformation Solutions     203    \u003cbr\u003e        Key Terms from Chapter 10: An Introduction to Digital Transformation Automation Technologies     204    \u003cbr\u003e        Key Terms from Chapter 11: An Introduction to Digital Transformation Data Science Technologies     204    \u003cbr\u003e    The Enhanced Customer Journey     204    \u003cbr\u003e        Supporting Data Sources     205    \u003cbr\u003e        Step-by-Step Business Process     206    \u003cbr\u003e    Future Decision-Making     241    \u003cbr\u003e    \u003cb\u003eAbout the Authors     243\u003c\/b\u003e    \u003cbr\u003e    \u003cb\u003eIndex     245\u003c\/b\u003e    \u003cbr\u003e\u003c\/p\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":49369130828119,"sku":"9780137571840","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780137571840.jpg?v=1730128508"},{"product_id":"modern-systems-analysis-and-design-9780135172759","title":"Modern Systems Analysis and Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ch3\u003eAbout our authors\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eJoseph S. Valacich\u003c\/strong\u003e is an Eller professor of management information systems in the Eller College of Management at the University of Arizona. He has had visiting faculty appointments at Buskerud College (Norway), City University of Hong Kong, Norwegian University of Life Sciences, Riga Technical University (Latvia), and Helsinki School of Economics and Business. He received a PhD from the University of Arizona (MIS), and an MBA and a BS degree in computer science from the University of Montana. His teaching interests include systems analysis and design, collaborative computing, project management, and management of information systems.\u003c\/p\u003e \u003cp\u003eDr. Valacich co-chaired the national task forces to design IS 2010: The Model Curriculum and Guidelines for Undergraduate Degree Programs in Information Systems. He also served on the Executive Committee, funded by the National Science Foundation, to define the IS Program Accreditation Standards and on \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART 1: FOUNDATIONS FOR SYSTEMS DEVELOPMENT  \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eThe Systems Development Environment\u003c\/li\u003e\n\u003cli\u003eThe Origins of Software\u003c\/li\u003e\n\u003cli\u003eManaging the Information Systems Project  \u003cul\u003e\u003cli\u003eAppendix: Object-Oriented Analysis and Design: Project Management\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e  PART 2: PLANNING  \u003col\u003e\n\u003cli\u003eIdentifying and Selecting Systems Development Projects\u003c\/li\u003e\n\u003cli\u003eInitiating and Planning Systems Development Projects\u003c\/li\u003e\n\u003c\/ol\u003e  PART 3: ANALYSIS  \u003col\u003e\n\u003cli\u003eDetermining System Requirements\u003c\/li\u003e\n\u003cli\u003eStructuring System Process Requirements  \u003cul\u003e\n\u003cli\u003eAppendix 7A: Object-Oriented Analysis and Design: Use Cases\u003c\/li\u003e\n\u003cli\u003eAppendix 7B: Object-Oriented Analysis and Design: Activity Diagrams\u003c\/li\u003e\n\u003cli\u003eAppendix 7C: Business Process Modeling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eStructuring System Data Requirements  \u003cul\u003e\u003cli\u003eAppendix: Object-Oriented Analysis and Design: Object Modeling—Class Diagrams\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e  PART 4: DESIGN  \u003col\u003e\n\u003cli\u003eDesigning Databases\u003c\/li\u003e\n\u003cli\u003eDesigning Forms and Reports\u003c\/li\u003e\n\u003cli\u003eDesigning Interfaces and Dialogues\u003c\/li\u003e\n\u003cli\u003eDesigning Distributed and Internet Systems\u003c\/li\u003e\n\u003c\/ol\u003e  PART 5: IMPLEMENTATION AND MAINTENANCE  \u003col\u003e\n\u003cli\u003eSystem Implementation\u003c\/li\u003e\n\u003cli\u003eMaintaining Information Systems\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":49396175864151,"sku":"9780135172759","price":220.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780135172759.jpg?v=1730414999"},{"product_id":"metadata-9780262528511","title":"Metadata","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":49400694604119,"sku":"9780262528511","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262528511.jpg?v=1730471316"},{"product_id":"instant-manager-working-with-people-9780340947364","title":"Instant Manager Working with People","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhether you are building your career as a manager by taking professional qualifications or you simply want to hone your management skills this Instant Manager title, backed by the authority of the CMI, the leading UK professional body, is exactly what you need!  \u003cbr\u003e\u003cbr\u003eIncluding a fascinating interview with Digby, Lord Jones, formerly Chief Executive of the CBI, the UK Skills Envoy and Minister of State for Trade \u0026amp; Investment, this is an inexpensive, concise but above all authoritative guide to getting results. Based on ten key questions, each chapter ends with a summary and action checklist to crystallise what you have learnt. The portable format allows you to carry the book wherever you go and to fit learning and development into your busy work life.\u003cbr\u003e\u003cbr\u003eInstant Manager: Working with People provides a readable and practical introduction to the subject, including: \u003cbr\u003e\u003cbr\u003eDeveloping working relationships with colleagues;,  recruiting \u0026amp; selecting people; dealing with problems; b\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e: Foreword\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 01 INTRODUCTION\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 02 HOW DO WE COMMUNICATE?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 03 HOW DO WE RECRUIT AND SELECT PEOPLE?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 04 WHY PLAN?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 05 HOW CAN YOU SUPPORT YOUR TEAM?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 06 WHAT LEARNING OPPORTUNITIES ARE AVAILABLE?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 07 HOW CAN WE SOLVE PROBLEMS SUCCESSFULLY?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 08 WHAT ABOUT MEETINGS?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 09 HOW CAN WE HELP PEOPLE TO DEVELOP?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 10 WHAT ARE THE BEST WAYS TO SOLVE DISPUTES?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 11 HOW CAN WE COLLABORATE EFFECTIVELY?\u003c\/li\u003e\n\u003cli\u003e: CHAPTER 12 THE COMPANION INTERVIEW:SIR DIGBY JONES ON [DETAIL TO FOLLOW]\u003c\/li\u003e\n\u003cli\u003e: CONCLUSION\u003c\/li\u003e\n\u003cli\u003e: NATIONAL OCCUPATIONAL STANDARDS\u003c\/li\u003e\n\u003cli\u003e: FURTHER INFORMATION AND READING\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":49401805242711,"sku":"9780340947364","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780340947364.jpg?v=1730478579"},{"product_id":"critical-systems-analysis-and-design-9780415332156","title":"Critical Systems Analysis and Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTaking a unique approach to systems analysis and design, this insightful book provides learners with a critical personal framework for considering and developing knowledge and practice of systems analysis and design. Each chapter begins by highlighting what can be learned on its completion and ends with a critical skills development section containing activities, tasks and discussion questions. Chapters cover:\u003cbr\u003e\u003cbr\u003e* systems analysis and design in concept and action\u003cbr\u003e* structured data modelling\u003cbr\u003e* making systems analysis and design inclusive.\u003cbr\u003e\u003cbr\u003eAlthough the discussion and examples in this text are drawn primarily from business information systems, the lessons apply to both government and healthcare information systems and to systems development in general.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCritical Systems Analysis and Design\u003c\/em\u003e makes a complex area of study accessible and relevant and as such is an indispensable textbook for both advanced students and professionals concerned with the innovat\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatel’s clear but critical treatment of traditional methodologies is thought-provoking and effective…providing a powerful framework for reflective examination of many cherished preconceptions and beliefs.\u003c\/strong\u003e - \u003cem\u003eDr Jon Dron, University of Brighton\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePart 1: Foundations for Critical Learning and Teaching \u003c\/strong\u003e1. The PAC Cycle 2. Critical Knowledge and Practice Framework \u003cstrong\u003ePart 2: IS, Projects and Application Domains \u003c\/strong\u003e3: Systems Analysis and Design in Concept and Action 4. System Project Management 5. System Analyst \u003cstrong\u003ePart 3. System Analysis \u003c\/strong\u003e6. Requirements: The system to be (or not) 7. Structured Data Modelling 8. Structured Process Modelling 9. Object Modelling \u003cstrong\u003ePart 4: System Design \u003c\/strong\u003e10. Interface, Input and Output Design 11. System Design \u003cstrong\u003ePart 5: Criticality, Paradigms and IS Development \u003c\/strong\u003e12. Social Action 13. Critical Reflection 14. Ways of Thinking and Acting \u003cstrong\u003ePart 6: The Future of IS Development \u003c\/strong\u003e15. Making Systems Analysis and Design Inclusive\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49402094322007,"sku":"9780415332156","price":166.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415332156.jpg?v=1730479395"},{"product_id":"the-knowledge-managers-handbook-9780749484606","title":"The Knowledge Managers Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDr Nick Milton\u003c\/b\u003e is a director and co-founder of Knoco Ltd, an international knowledge management consultancy. He previously worked at BP, coordinating the BP Knowledge Management Community of Practice, and was a member of the working group for the development of ISO 30401:2018.  \u003cb\u003ePatrick Lambe \u003c\/b\u003eis a founding partner of Straits Knowledge, a global consulting and research firm specializing in knowledge, learning and innovation. He is a Visiting Professor in knowledge management at Bangkok University, President of the International Society for Knowledge Development Singapore chapter and an editorial board member of the Journal of Knowledge Management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: Introduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE: Orientation to knowledge management implementation;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: What is knowledge management?;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: The stages of KM implementation;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Barriers and pitfalls;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Preparation and resources;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: Knowledge management strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: The role, skills and characteristics of the knowledge management leader;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: The KM team members;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: The role of senior management;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Budget and timescale;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Aims and objectives for the KM implementation programme;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Finding partners to help you;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Assessment and planning;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 11: Conducting the knowledge resources audit;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: The knowledge management framework;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: The knowledge discussion elements of the KM framework;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: The knowledge capture and documentation elements of the KM framework;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: The knowledge synthesis elements of the KM framework;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: The knowledge-finding and re-use elements of the KM framework;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: Knowledge organization;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: Influencing the stakeholders;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: Culture, communications and change;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: Preparing the KM implementation plan;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: The implementation activity;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 21: Building the KM champion network;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: Trials and pilots;\u003c\/li\u003e\n\u003cli\u003eChapter - 23: Roll-out, embedding and governance;\u003c\/li\u003e\n\u003cli\u003eChapter - 24: Setting up the KM metrics and reporting system;\u003c\/li\u003e\n\u003cli\u003eChapter - 25: Dealing with bumps in the road;\u003c\/li\u003e\n\u003cli\u003eChapter - 26: Transition to the operational team;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FIVE: Deepening and extending your KM programme;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 27: Working with external frameworks and standards;\u003c\/li\u003e\n\u003cli\u003eChapter - 28: Working externally;\u003c\/li\u003e\n\u003cli\u003eChapter - 29: Knowledge management and digital transformation;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - SIX: Case histories;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 30: Implementing KM at Mars;\u003c\/li\u003e\n\u003cli\u003eChapter - 31: NASA – emergence, evolution and resilience of a KM programme;\u003c\/li\u003e\n\u003cli\u003eChapter - 32: Using the ISO KM standard 30401:2018 to sense-check KM at Petroleum Development Oman;\u003c\/li\u003e\n\u003cli\u003eChapter - 33: KM implementation in a global oil and gas company;\u003c\/li\u003e\n\u003cli\u003eChapter - 34: KM implementation at Huawei;\u003c\/li\u003e\n\u003cli\u003eChapter - 35: KM implementation at the Singapore Youth Olympics;\u003c\/li\u003e\n\u003cli\u003eChapter - 36: Implementing and sustaining KM in the Public Works Department Malaysia;\u003c\/li\u003e\n\u003cli\u003eChapter - 37: Summary;\u003c\/li\u003e\n\u003cli\u003eChapter - 38: Glossary;\u003c\/li\u003e\n\u003cli\u003eChapter - 39: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404533211479,"sku":"9780749484606","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749484606.jpg?v=1730486753"},{"product_id":"knowledge-management-9780749494834","title":"Knowledge Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eShaofeng Liu\u003c\/b\u003e is Professor of Operations Management and Decision Making at Plymouth Business School, University of Plymouth, UK. She teaches a Knowledge Management module every year to postgraduate students across several courses in the Faculty of Business. She is Senior Editor for \u003ci\u003eCogent Business \u0026amp; Management \u003c\/i\u003eand Associate Editor for the \u003ci\u003eInternational Journal of Decision Support System Technology\u003c\/i\u003e and has published over 150 research papers in peer-reviewed books, journals and conference proceedings.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book offers a rich approach to Knowledge Management focusing on knowledge sharing and learning crossing boundaries. It also discusses how to implement KM for supporting business decision making in the context of supply chain wide and globalization. All readers from students to practitioners will find in the book precious resources integrating the latest state-of-the-art research results.\" * Professor Isabelle Linden, University of Namur, Belgium *\u003cbr\u003e\"\"I have been teaching Knowledge Management for many years but it was difficult to find a single book that focuses entirely on KM I could recommend to my students. Instead, I have always relied on several books which may be financially challenging for students to buy all. However, this book focuses entirely on topics of Knowledge Management and so is like a 'one stop source' for my module. It covers all the key topics on my (and most typical) KM module learning outcomes. The writing style of the book is excellent. It is clear and easy to follow.\" * Dr Festus Oderanti, Senior Lecturer in Information Systems \u0026amp; Program Leader for MSc Project Management, Hertfordshire Business School, University of Hertfordshire, UK *\u003cbr\u003e\"A must-read contemporary Knowledge Management book, suitable for all KM practitioners, researchers and students. It intertwines precisely knowledge management in the fields of business, organizations, human decision-making, knowledge networks, information systems and technology, decision support systems and big data analytics.\" * Professor Boris Delibasic, University of Belgrade, Serbia *\u003cbr\u003e\"The book has many distinctive features, including an interdisciplinary approach by knitting together knowledge management and other neighbouring disciplines, treating knowledge management as a key ingredient to building business intelligence systems. I like the in-depth discussion of the impact of ICT technologies such as big-data analytics and Internet of Things on knowledge management. A book providing such an overall view of the discipline does a great service to all stakeholders in the field. I recommend it to all students, researchers and practitioners interested in knowledge management and business intelligence systems.\" * Professor Sean Eom, Southeast Missouri State University, USA *\u003cbr\u003e\"This book is really awesome and gives a strong basis for Knowledge Management.\" * Professor Pascale Zarate, Editor-in-Chief for International Journal of Decision Support System Technology (IJDSST), University of Toulouse, France *\u003cbr\u003e\"This textbook contains resourceful material on understanding knowledge management, knowledge classification, knowledge management processes and the application of knowledge management. The learning approach adopted has a fine blend of theoretical concepts and case studies. I will recommend this textbook to higher level of undergraduate and postgraduate students.\" * Femi Olan, Senior Lecturer in Business Information Management, Newcastle Business School, Northumbria University *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE: Knowledge management – Key concepts and models;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Introduction to knowledge management;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Tacit and explicit knowledge;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Knowledge management process and lifecycle models;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Building knowledge competence in organizations;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 04: Organizational learning;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: The learning organization;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Organizational culture for knowledge sharing and learning;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Crossing knowledge boundaries;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: Communities of practice;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Knowledge boundaries and boundary-spanning mechanisms;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Knowledge networks;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: ICT-enabled knowledge management - Internet of Things and big data analytics;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: Knowledge support for business decision making;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 11: The business decision context;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: Human decision-making processes and knowledge requirements;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Knowledge-based decision support systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404533735767,"sku":"9780749494834","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749494834.jpg?v=1730486753"},{"product_id":"foundations-of-the-knowledge-economy-9780857937711","title":"Foundations of the Knowledge Economy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book presents new evidence concerning the influential role of context and institutions on the relations between knowledge, innovation, clusters and learning.From a truly international perspective, the expert contributors capture the most interesting and relevant aspects of knowledge economy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book's chapters provide a versatile collection of case studies that raise important and interesting questions. . . The book introduces novel perspectives and indicates new approaches to understanding the modern economy and the role of knowledge in the ever-changing market process. It is thought provoking and even enlightening, and provides an interesting basis for further research to support entrepreneurship and public policy. --Journal of Entrepreneurship and Public Policy\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents:   1. Developments in the Analysis of the Knowledge Economy: Introductory Comments Knut Ingar Westeren  PART I: THEORETICAL CONSIDERATIONS 2. The Changing Role of Knowledge in the Knowledge Economy: Concepts of Knowledge and Knowledge Management Hans Siggaard Jensen  3. Growth of the Knowledge-based Economy in a Two-person Non-cooperative Game Hanas A. Cader and John C. Leatherman   PART II: INNOVATION 4. Innovation: From Schumpeter to the Knowledge Economy Knut Ingar Westeren  5. Star Scientists and Regional Knowledge Transfer Michaela Trippl and Gunther Maier  6. Firm Productivity in Innovative Urban Milieus Frank G. van Oort and Otto Raspe  7. Not Being There: Why Local Innovation is Not (Always) Related to Local Factors Richard Shearmur  8. Innovation and Creative Leadership in Local Government Jan Ole Vanebo and Alex Murdock  PART III: LEARNING AND SKILLS 9. How to Improve the Region’s Ability to Learn: A Micro-level Model on Regional Actor's Knowledge and (Informal) Learning Processes Manfred Walser and Roland Scherer   10. Managing the New Knowledge Workers Kjell-Åge Gotvassli  11. What Drives Skill-biased Regional Employment Growth in West Germany? Alexander Cordes  PART IV: CLUSTERS AND PRODUCTIVITY 12. Clusters and Cluster Development in the Knowledge Economy Andreas P. Cornett  13. International Virtual Industry Clusters and SMEs: Early Process Policy Recommendations Meir Russ and Jeannette K. Jones  14. The Knowledge, Learning and Innovation Process: A Poultry Cluster in the Western Region of the State of Parana, Brazil Jefferson Andronio Ramundo Staduto, Knut Ingar Westeren and Clarissa Pereira Junqueira  Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":49406337941847,"sku":"9780857937711","price":111.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857937711.jpg?v=1730495446"},{"product_id":"handbook-of-research-on-creativity-elgar-original-reference-9780857939807","title":"Handbook of Research on Creativity Elgar Original","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis comprehensive yet concise Handbook provides an overview of innovative approaches to, and new perspectives on, the study of creativity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e‘This scholarly and important volume has an impressive interdisciplinary and international scope. We hear from psychologists, sociologists, philosophers, legal scholars, and economists. These refreshing chapters broaden our understanding of human innovation, contributing to a developing sociocultural approach to the study of creativity. These chapters directly challenge the myth of solitary genius, by documenting the social and cultural systems within which new ideas emerge.’ -- Keith Sawyer, Washington University in St Louis, US\u003cbr\u003e‘This penetrating volume both summarizes compellingly what we know about creativity and examines critically loose concepts of creativity, cases where creativity does harm, and deceptive hype about creativity. This volume neither romanticizes creativity nor reduces it to the servant of economic and cultural development, offering instead a differentiated and penetrating examination of the nature of creativity and its diverse positive and sometimes negative roles.’ -- David Perkins, Harvard University Graduate School of Education, US\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents:  Preface  Introduction to the Chapters Janet Chan and Kerry Thomas  PART I: RESEARCH ON CREATIVITY 1. Researching Creativity and Creativity Research Janet Chan  2. Sources and Conditions of Scientific Creativity Søren Harnow Klausen  3. Presences and Absences: A Critical Analysis of Recent Research About Creativity in Visual Arts Education Enid Zimmerman  PART II: WAYS OF CONCEPTUALIZING AND ASSESSING CREATIVITY 4. What is a Creative Idea? Little-c versus Big-C Creativity  Dean Keith Simonton  5. Creativity as a System in Action Philip McIntyre   6. Marxism and Creativity Jim McGuigan  7. Creativity as Designer Capitalism: Deleuze|Guattarian Interventions jan jagodzinski  8. Playing to the Gallery: Myth, Method and Complexity in the Creative Process Chris Bilton  9. Attributing Creativity in Science and Engineering: The Discourses of Discovery, Invention and Breakthrough David Philip Miller  10. For a Critical Creativity: The Radical Imagination of Cornelius Castoriadis Christian De Cock, Alf Rehn and David Berry  11. Creativity in Schools: Delusions, Realities and Challenges John Steers  12. The Lived Experience of a Contemporary Creative Identification Stephanie Taylor  13. Understanding Malevolent Creativity David H. Cropley, James C. Kaufman and Arthur J. Cropley   14. Rating the Creativity of Products David H. Cropley and James C. Kaufman  15. Issues in Conceptions of Creativity and Creativity Assessment in Music Education Pamela Burnard and Anne Power  16. From ‘National Creativity’ to Social Recognition and Success in the Visual Arts: A Sociological Perspective on Rankings of the ‘Top 100 Artists in the World’ Alain Quemin  PART III: THE CREATIVE PROCESS 17. Creative Thinking: Processes, Strategies and Knowledge Michael D. Mumford, Vincent Giorgini, Carter Gibson and Jensen Mecca  18. Time and the Composition: Creativity in Modern and Contemporary Works of Art Terry Smith  19. Experimental Research in the Digital Media Arts Tim Barker  20. The Chances of Chance – Challenging Creativity by Chance and Collaboration Karlheinz Essl  21. The Role of Inhibition and Perception in Artistic Creativity: A Cognitive Explanation Emery Schubert  PART IV: PRACTICES OF CREATIVITY 22. The Ontology of Creative Performance and the Aesthetics of Design Neil C.M. Brown  23. How to Start an Art Centre Vivien Johnson  24. The ‘Illusio’ of the Creative Life: Case Studies of Emerging Artists Kerry Thomas  25. Making a Living from Creativity: Careers, Employment and Work in the Creative Industries Doris Ruth Eikhof  26. Authorship and Collaborative Creativity in New Media Art Roanna Gonsalves and Janet Chan  27. Dochaku: Artistic Evolution at the Confluence of Cultures Toshiko Oiyama  28. Re-creating Performance Art: The Rise of Re-enactment Edward Scheer  PART V: CONDITIONS FOR CREATIVITY 29. Creative Encounters and Collaborative Agency in Science, Technology and Innovation Reijo Miettinen  30. What’s Stopping Us? Barriers to Creativity and Innovation in Schooling Across Europe  Shakuntala Banaji, Sue Cranmer and Carlo Perrotta  31. Copyright as an Incentive System for Creativity? The Case of Contemporary Visual Arts Nobuko Kawashima  PART VI: LEADING\/MANAGING CREATIVITY 32. European Cultural Policies and the ‘Creative Industries’ Turn Pierre-Michel Menger  33. How to Get the Most Creativity and Innovation Out of Groups and Teams Paul B. Paulus and Runa Korde  34. Creativity in R\u0026amp;D Sven Hemlin, Lisa Olsson and Leif Denti  35. Leading Science: The Role of Research Leaders in Scientific Creativity Janet Chan   Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":49406341087575,"sku":"9780857939807","price":206.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857939807.jpg?v=1730495459"},{"product_id":"technology-business-management-9780997612745","title":"Technology Business Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"BookBaby","offers":[{"title":"Default Title","offer_id":49406634164567,"sku":"9780997612745","price":25.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780997612745.jpg?v=1730496575"},{"product_id":"big-data-in-small-business-9781035306787","title":"Big Data in Small Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e‘This is a very timely book. SMEs with limited resources have to understand the power of big data and ensure that they are not left behind by the large platforms. This book is insightful and rigorous. It features multiple perspectives and guidelines provided by a group of excellent experts. It’s a very valuable guide for practitioners and a great teaching resource for faculty and students.’\u003c\/i\u003e -- Markus Reihlen, Former Vice President, Professor of Strategic Management, and Principle Investigator of the Digital Entrepreneurship Project, Leuphana University of Lüneburg, Germany\u003cbr\u003e\u003ci\u003e‘Creating actual digital innovation roadmaps for SMEs based on big data beyond the hype of the words is of great value. I welcome this contribution to increasing competitiveness for SMEs through data, digital competencies, and innovative solutions that increase companies’ insight into customers' needs and challenges.’\u003c\/i\u003e -- Per B. Brockhoff, Professor, Head of Department, M.Sc., Ph.D., R, Technical University of Denmark\u003cbr\u003e\u003ci\u003e'I have often seen how data is given too little attention when companies undertake digitalization efforts. That is a shame, since access to high quality data is like having a superpower, and this superpower is accessible to any business that is willing to do the work. Good to see a book that focuses on the opportunities for small and medium-sized businesses!'\u003c\/i\u003e -- Pernille Erenbjerg, Board Member at Genmab, Nordea, Nordic Entertainment Group and Millicom, Denmark\u003cbr\u003e\u003ci\u003e'The importance of big data competence cannot be overstated, and should not be out of the reach of smaller firms. Small and medium-sized enterprises should be able to increase their success by building big data capabilities and creating data-driven growth. This book shows how smaller firms have developed big data competence and digitization capability, implemented artificial intelligence techniques, and identified customer growth potential through customer insight analysis. The authors provide realistic guidance for implementation using real-life successful examples. In sum, this book provides a roadmap to small and medium-size enterprises that wish to facilitate their adoption of big data capabilities and become fully digitally enabled.'\u003c\/i\u003e -- C. Anthony Di Benedetto, Fox School of Business, Temple University, US\u003cbr\u003e\u003ci\u003e'I congratulate the authors for focusing on how small and medium-sized businesses can make the most of big data based small investments and fast experimentation for quick wins. Agility is key, and this excellent book exactly shows how SMEs can move fast - to win fast - in the data space.'\u003c\/i\u003e -- Wolfgang Ulaga, Senior Affiliate Professor of Marketing at INSEAD \u0026amp; Director of the Marketing \u0026amp; Sales Excellence Initiative (MSEI), France\u003cbr\u003e\u003ci\u003e'Through my active involvement in SMEs, I see the struggles and the successes of SMEs' data utilization journeys. I very much hope that this book will inspire many executives on how to successfully engage in data-driven business development.'\u003c\/i\u003e -- Jan Damsgaard, Professor of Digitalization, Copenhagen Business School and Board member at SME Denmark \u0026amp; National Digital Expert Advisor, Denmark\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents:  Introduction 1 Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg   PART I FOUNDATIONS: GETTING THE BASICS RIGHT 1 Building small business utopia: how artificial intelligence and Big Data can increase small business success 11 Karen G. Mills and Annie V. Dang  2 GDPR compliant processing of big data in small business 27 Jan Trzaskowski  3 Big Data and SMEs 40 Vania Sena and Sena Ozdemir   PART II CAPABILITIES: GETTING DIGITIZATION RIGHT 4 Value-creation for Industry 4.0 and SMEs’ data-driven growth: strategies and resource alignment 64 Bieke Struyf, Wouter Van Bockhaven and Paul Matthyssens  5 Analyzing and developing digitization capabilities for data-driven projects in SMEs 104 Carsten Lund Pedersen and Thomas Ritter  6 How a glass-processing SME developed its big data competence 117 Joel Mero, Heikki Karjaluoto and Tanja Tammisalo  7 Big data in and for small business: data excellence in SMEs through engagement in university partnerships 129 Shirley Y. Coleman   PART III FUNCTIONS: GETTING ALL BUSINESS AREAS INTO BIG DATA MODE 8 Capitalizing on human capital analytics in small and medium-sized enterprises 146 Frederikke Amalie La Cour Nygaard and Dana Minbaeva  9 How experimental data can optimize e-learning 164 Camilla Nellemann and Torben Pedersen  10 How do big data impact business market relationships? 174 Poul Houman Andersen  11 Revenue blueprinting: identifying growth potential using customer data and customer insights 193 Henrik Andersen and Thomas Ritter   PART IV TRANSFORMATIONS: GETTING THERE THE RIGHT WAY 12 Transforming small and medium-sized enterprises (SMEs) to digitally enabled landscapes 211 Bård Tronvoll, Christian Kowalkowski and David Sörhammar  13 Facilitating big data transformation in Danish SMEs: insights for managers 228 Pernille Rydén and Helle Rootzén  Index","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":49406694719831,"sku":"9781035306787","price":30.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781035306787.jpg?v=1730496802"},{"product_id":"research-handbook-on-knowledge-transfer-and-international-business-9781035322046","title":"Research Handbook on Knowledge Transfer and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related challenges faced by multinational enterprises (MNEs).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e‘This book addresses the all important topic of international knowledge transfer, which is especially salient in the era of globalization and digital platforms. Novel technologies are giving new impetus to knowledge transfer. The volume addresses contemporary firms in the knowledge economy, and offers a truly global perspective from a cadre of recognized scholars from around the world.’\u003c\/i\u003e -- Gary Knight, Willamette University, US\u003cbr\u003e\u003ci\u003e‘Now more than ever, success in the global economy requires in depth understanding of cross-border knowledge transfer, including the skills and competencies that make a successful transfer possible. This Handbook is an invaluable guide for the scholars and practitioners who stand in the frontline of this challenge.’\u003c\/i\u003e -- Oded Shenkar, The Ohio State University, US\u003cbr\u003e\u003ci\u003e‘Khan, Nair and Lew manage to bring together a captivating set of contributions on knowledge transfer in the international business context. The Research Handbook is nicely organised around strategic dimensions, societal and human resource dimensions and finishes off with chapters on subsidiary knowledge creation and development. This book offers a systematic and contemporary account of the state of art knowledge on knowledge transfer.’\u003c\/i\u003e -- Rudolf R. Sinkovics, The University of Auckland, New Zealand and LUT University, Finland\u003cbr\u003e\u003ci\u003e‘Cross border knowledge transfer is becoming vital for firms to develop competitive advantage. This Research Handbook on Knowledge Transfer and International Business provides a comprehensive account of cross-border knowledge transfer modes and mechanisms and the role of multinational enterprises in the transfer of knowledge. This book is an essential reading for researchers in knowledge transfer and competitive advantage.’\u003c\/i\u003e -- Pervez Ghauri, University of Birmingham, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents: List of contributors vii Introduction to Research Handbook on Knowledge Transfer and International Business xiii  PART I STRATEGIC PERSPECTIVE OF KNOWLEDGE TRANSFER 1. Intra-firm trade, embeddedness and international knowledge transfer in the multinational enterprise 2 Nigel Driffield, James H. Love and Stefano Menghinello 2. Knowledge transfer and absorptive capacity in the context of a small multinational enterprise: a systematic study of the nexus of relationships 26 Jan-Tore Øian, Olli Kuivalainen and Heini Vanninen 3. Reverse knowledge transfer in multinational companies: evidence from Swiss manufacturing industry 48 Lamia Ben Hamida 4. Intellectual property institutions and innovation of emerging multinational companies 62 Jie Wu  PART II SOCIETAL AND HUMAN RESOURCE PERSPECTIVE OF KNOWLEDGE TRANSFER 5. Social media as a knowledge transfer tool for intellectual capital accumulation during the international growth of small firms 84 Matti Saari, Minnie Kontkanen, Ahmad Arslan and Pia Hurmelinna-Laukkanen 6. Knowledge exchange within multi-stakeholder initiatives: tackling the Sustainable Development Goals 108 Jerra Veeger and Michelle Westermann-Behaylo 7. Global talent mobility and knowledge diffusion: the role of staffing agencies in the growth of East Asian high-tech multinational corporations 136 Mayumi Tabata  PART III SUBSIDIARY KNOWLEDGE CREATION AND DEVELOPMENT 8. Technological overlap and cultural distance in MNCs’ location choice of technological clusters in China 159 Shuna Shu Ham Ho and Chang Hoon Oh 9. Building ambidextrous capabilities in foreign subsidiaries: evidence from Korean multinationals 177 Jae Eun Lee, Byung Il Park and Yong Kyu Lew 10. Utilization of subsidiary knowledge in multinational enterprises: revisiting the SECI model 195 Jong Min Lee 11. Absorptive capacity, value creation and new service development in multinational enterprises: the role of knowledge flows between customers, subsidiaries and headquarters 210 Tiina Leposky, Ahmad Arslan, Ismail Gölgeci and Deborah Callaghan  Index 226","brand":"Edward Elgar Publishing Ltd","offers":[{"title":"Default Title","offer_id":49406703436119,"sku":"9781035322046","price":38.9,"currency_code":"GBP","in_stock":true}]},{"product_id":"big-data-for-small-business-for-dummies-9781119027034","title":"Big Data For Small Business For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCapitalise on big data to add value to your small business   Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is   and how you can analyse and use it to improve your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Big Data Basics 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Introducing Big Data for Small Businesses 7\u003c\/p\u003e \u003cp\u003eChapter 2: Digging into the Essence of Big Data 23\u003c\/p\u003e \u003cp\u003eChapter 3: Identifying Big Data Uses in Small Businesses 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Unpacking Big Data 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Unpacking the Many Types of Data 55\u003c\/p\u003e \u003cp\u003eChapter 5: Discovering New Forms of Data 69\u003c\/p\u003e \u003cp\u003eChapter 6: Understanding the Technology Changes that Underpin Big Data 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: A Brave New World for Small Business 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Focusing on the Value of Insights 103\u003c\/p\u003e \u003cp\u003eChapter 8: Developing and Accessing Big Data Competencies 115\u003c\/p\u003e \u003cp\u003eChapter 9: Building a Big Data Infrastructure 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Show Time! Making Big Data Work for Small Business 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Creating a Big Data Strategy 151\u003c\/p\u003e \u003cp\u003eChapter 11: Applying Data in Your Business: Decision Making 163\u003c\/p\u003e \u003cp\u003eChapter 12: Applying Data in Your Business: Operations 185\u003c\/p\u003e \u003cp\u003eChapter 13: Creating a Big Data Culture in Your Business 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Ten Biggest Big Data Mistakes to Avoid 213\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Free Big Data Sources 219\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Key Big Data Collection Tools 225\u003c\/p\u003e \u003cp\u003eIndex 231\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406969119063,"sku":"9781119027034","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119027034.jpg?v=1730497732"},{"product_id":"leading-in-analytics-9781119800415","title":"Leading in Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA step-by-step guide for business leaders who need to manage successful big data projects Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You'll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can't control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight on how to get them right. Drawn from best-practice research in the field of analytics, the Manageable Tasks described in this book are specific to the goal of implementing big data tools at an enterprise level. A dream team of analytics and business experts have contributed their knowledge to show you how to choose the right business problem to address, put together the right team, gather the right data, select the right tools, and execute your strategic plan to produce an actionable result. Become an analytics-savvy executive with this valuable book. Ensure the success of analytics initiatives, maximize ROI, and draw value from big dataLearn to define success and failure in analytics and big data projectsSet your organization up for analytics success by identifying problems that have big data solutionsBring together the people, the tools, and the strategies that are right for the jobBy learning to pay attention to critical tasks in every analytics project, non-technical executives and strategic planners can guide their organizations to measurable results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by Dr. Tim Rahschulte xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: The Last Analytics Mile 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Last Mile to Analytics Success 1\u003c\/p\u003e \u003cp\u003eExpert Contributors 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 0 Analytics Leadership 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge Begins in Failure 12\u003c\/p\u003e \u003cp\u003eFrom Failure to Success 17\u003c\/p\u003e \u003cp\u003eThe Seven Tasks for Analytics Success 22\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 1 The Problem 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSolve the Right Problem 28\u003c\/p\u003e \u003cp\u003eThe DAD Framework for Analytics Action 28\u003c\/p\u003e \u003cp\u003eFinding Valuable Problems to Solve 39\u003c\/p\u003e \u003cp\u003eThe Problem Statement 45\u003c\/p\u003e \u003cp\u003eChecking for Project Viability 50\u003c\/p\u003e \u003cp\u003ePrioritizing Viable Projects 52\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 2 The Team 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding a Winning Analytics Team 62\u003c\/p\u003e \u003cp\u003eBuilding and Managing Your Team 73\u003c\/p\u003e \u003cp\u003eManaging the Technical Team 81\u003c\/p\u003e \u003cp\u003eEngaging Your Team 86\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 3 The Data 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmorphous Asset 92\u003c\/p\u003e \u003cp\u003eUnderstanding Data’s Value 92\u003c\/p\u003e \u003cp\u003eIdentifying Valuable Data 97\u003c\/p\u003e \u003cp\u003eHarnessing Data’s Value 101\u003c\/p\u003e \u003cp\u003eA Few Vs to Enhance Value 107\u003c\/p\u003e \u003cp\u003eQuality Data 114\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 4 The Tools 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalytics Mindset 126\u003c\/p\u003e \u003cp\u003eExecutives’ Role in Tools 127\u003c\/p\u003e \u003cp\u003eCategories of Analytics 131\u003c\/p\u003e \u003cp\u003ePredictive Analytics Tools 146\u003c\/p\u003e \u003cp\u003ePrescriptive Analytics Tools 151\u003c\/p\u003e \u003cp\u003eTool Synergies 155\u003c\/p\u003e \u003cp\u003eLimits of Analytics Tools 157\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 5 Execution 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExecute = Action 162\u003c\/p\u003e \u003cp\u003eProcess 163\u003c\/p\u003e \u003cp\u003ePeople 177\u003c\/p\u003e \u003cp\u003eProblems 186\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 6 Analytics Maturity 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Analytics Maturity 192\u003c\/p\u003e \u003cp\u003eVisualizing Analytics Maturity 194\u003c\/p\u003e \u003cp\u003eGrowing Analytics Maturity 210\u003c\/p\u003e \u003cp\u003eTools for Maturity 218\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTask 7 Responsible Analytics 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOur Analytics Responsibility 228\u003c\/p\u003e \u003cp\u003eAnalytics Discernment 229\u003c\/p\u003e \u003cp\u003eINFORMS Ethical Guidelines 232\u003c\/p\u003e \u003cp\u003eAnalytics for Good 241\u003c\/p\u003e \u003cp\u003eBeing Responsible for Our Analytics Future 248\u003c\/p\u003e \u003cp\u003eChapter Summary and Exercises 261\u003c\/p\u003e \u003cp\u003eConclusion: Crossing the Last Mile 265\u003c\/p\u003e \u003cp\u003eWe Must Cross It Together 265\u003c\/p\u003e \u003cp\u003eAdditional Learning Opportunities 268\u003c\/p\u003e \u003cp\u003eLasting Principles for Success 269\u003c\/p\u003e \u003cp\u003eAfterword: Dr. Karl Kempf’s Legacy 271\u003c\/p\u003e \u003cp\u003ePioneering Analytics with Formula One Racing 271\u003c\/p\u003e \u003cp\u003eTeaching Superman to Fly 273\u003c\/p\u003e \u003cp\u003eAutomating Aerospace Manufacturing 273\u003c\/p\u003e \u003cp\u003eMaking Better Decisions at Intel 273\u003c\/p\u003e \u003cp\u003eAuthor’s Tribute 274\u003c\/p\u003e \u003cp\u003eAbout the Author 275\u003c\/p\u003e \u003cp\u003eWhy Read Leading in Analytics 277\u003c\/p\u003e \u003cp\u003eAuthor Index 279\u003c\/p\u003e \u003cp\u003eSubject Index 283\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407156945239,"sku":"9781119800415","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119800415.jpg?v=1730498369"},{"product_id":"the-frugal-ciso-9781482220070","title":"The Frugal CISO","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIf you're an information security professional today, you are being forced to address growing cyber security threats and ever-evolving compliance requirements, while dealing with stagnant and decreasing budgets. \u003cstrong\u003eThe Frugal CISO\u003c\/strong\u003e\u003cb\u003e: Using Innovation and Smart Approaches to Maximize Your Security Posture \u003c\/b\u003edescribes techniques you can immediately put to use to run an effective and efficient information-security management program in today's cost-cutting environment.\u003cbr\u003e\u003cbr\u003eThe book outlines a strategy for managing the information security function in a manner that optimizes cost efficiency and results. This strategy is designed to work across a wide variety of business sectors and economic conditions and focuses on producing long-term results through investment in people and technology.\u003cbr\u003e\u003cbr\u003eThe text illustrates real-world perspectives that reflect the day-to-day issues that you face in running an enterprise's security operations. Focused on managing information s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eNew Normal. Information Security Maturity Life Cycle. Reducing Complexity. Frugal Hiring. Frugal Team Management. Managing External Parties Effectively. Security Awareness: Fluff or Strategic Investment? Information Security Policies and Procedures. Is This Necessary? Understand the Budgeting Cycle. Using the Goldilocks Principle. The Hybrid (Frugal) CISO. Frugality as a Continuing Strategy for Information Security Management.\u003c\/p\u003e","brand":"Apple Academic Press Inc.","offers":[{"title":"Default Title","offer_id":49409109786967,"sku":"9781482220070","price":42.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781482220070.jpg?v=1730505473"},{"product_id":"sap-integration-suite-9781493221349","title":"SAP Integration Suite","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSAP's integration technologies are now combinedbut what is SAP Integration Suite, and how do you use it to manage an integrated enterprise landscape? In this book, get the answers to these questions and more as you take a tour of the new suite. Then get step-by-step instructions for using key capabilities such as prepackaged integrations, open APIs, integration scenarios, the Integration Advisor, and more. Master the complete integration suite!In this book, you'll learn about:a. The Integration LandscapeDiscover SAP's new approach to integration. See how the SAP Integration Suite encompasses a series of integration technologies, including the architecture and complimentary intelligent technologies.   b. Key Capabilities Learn about services like SAP API Business Hub for pre-packaged accelerators, the cloud integration service for application integration, the integration advisor for automated integration, and SAP Event Mesh for event-driven integration. c. Integration Scenarios Use inte","brand":"SAP Press","offers":[{"title":"Default Title","offer_id":49409207992663,"sku":"9781493221349","price":73.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781493221349.jpg?v=1730505940"},{"product_id":"one-minute-mentoring-how-to-find-and-use-a-mentorand-why-youll-benefit-from-being-one-9780062429308","title":"One Minute Mentoring How to Find and Use a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":49524097778007,"sku":"9780062429308","price":20.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062429308.jpg?v=1731855466"},{"product_id":"looseleaf-for-business-driven-technology-9781266852213","title":"LooseLeaf for Business Driven Technology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":49529062064471,"sku":"9781266852213","price":179.92,"currency_code":"GBP","in_stock":true}]},{"product_id":"introduction-to-information-systems-9781394165711","title":"Introduction to Information Systems","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface iii\u003c\/p\u003e \u003cp\u003e1 Introduction to Information Systems 1\u003c\/p\u003e \u003cp\u003e2 Organizational Strategy, Competitive Advantage, and Information Systems 31\u003c\/p\u003e \u003cp\u003e3 Ethics and Privacy 65\u003c\/p\u003e \u003cp\u003e4 Information Security 83\u003c\/p\u003e \u003cp\u003e5 Data and Knowledge Management 117\u003c\/p\u003e \u003cp\u003e6 Telecommunications and Networking 159\u003c\/p\u003e \u003cp\u003e7 E-Business and E-Commerce 197\u003c\/p\u003e \u003cp\u003e8 Wireless, Mobile Computing, and Mobile Commerce 229\u003c\/p\u003e \u003cp\u003e9 Social Computing 263\u003c\/p\u003e \u003cp\u003e10 Information Systems within the Organization 297\u003c\/p\u003e \u003cp\u003e11 Customer Relationship Management and Supply Chain Management 325\u003c\/p\u003e \u003cp\u003e12 Business Analytics 359\u003c\/p\u003e \u003cp\u003e13 Acquiring Information Systems and Applications 393\u003c\/p\u003e \u003cp\u003e14 Artificial Intelligence 419\u003c\/p\u003e \u003cp\u003eTECHNOLOGY GUIDE 1 Hardware 469\u003c\/p\u003e \u003cp\u003eTECHNOLOGY GUIDE 2 Software 489\u003c\/p\u003e \u003cp\u003eTECHNOLOGY GUIDE 3 Cloud Computing 497\u003c\/p\u003e \u003cp\u003eAppendix Apply the Concept Activities 525\u003c\/p\u003e \u003cp\u003eGlossary 575\u003c\/p\u003e \u003cp\u003eCompany Index 585\u003c\/p\u003e \u003cp\u003eSubject Index 593\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49529238782295,"sku":"9781394165711","price":128.66,"currency_code":"GBP","in_stock":true}]},{"product_id":"information-management-for-the-intelligent-organization-9781573871259","title":"Information Management for the Intelligent","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Information Today","offers":[{"title":"Default Title","offer_id":49532487532887,"sku":"9781573871259","price":37.52,"currency_code":"GBP","in_stock":true}]},{"product_id":"flux-9788416997565","title":"Flux","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Ediciones Urano","offers":[{"title":"Default Title","offer_id":49541327946071,"sku":"9788416997565","price":14.93,"currency_code":"GBP","in_stock":true}]},{"product_id":"agile-kata-9780138118303","title":"Agile Kata","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":49881483215191,"sku":"9780138118303","price":26.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780138118303.jpg?v=1737826465"},{"product_id":"just-enough-data-science-and-machine-learning-9780138340742","title":"Just Enough Data Science and Machine Learning","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMark Levene\u003c\/strong\u003e is emeritus professor of Computer Science at Birkbeck University of London. His main area of expertise is Data Science and Machine Learning, including Applied Machine Learning, Trustworthy and Safe AI, and more.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDr. Martyn Harris\u003c\/strong\u003e is a lecturer and Programme Director at Birkbeck University of London. His areas of expertise include Data Science, Machine Learning, and Natural Language Processing.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":49881490194775,"sku":"9780138340742","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780138340742.jpg?v=1737826484"},{"product_id":"the-digital-transformation-playbook-second-edition-what-you-need-to-know-and-do-9781628258110","title":"The Digital Transformation Playbook - SECOND","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cem\u003eThe Digital Transformation Playbook: What You Need to Know and Do\u003c\/em\u003e is an indispensable resource for you and your organization as you embark on the exciting and challenging journey of digital transformation. It features insightful ideas and best practices that drive digital transformation. Contributors include leading thinkers and practitioners drawn from around the world.","brand":"Project Management Institute","offers":[{"title":"Default Title","offer_id":50099296928087,"sku":"9781628258110","price":23.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781628258110.jpg?v=1740995792"},{"product_id":"a-systemic-theory-of-knowledge-management-9781836088912","title":"A Systemic Theory of Knowledge Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Fourth Industrial Revolution while creating many new opportunities, is inevitably going to lead to uncertainty around specific jobs. To understand which jobs will be uncertain as society moves towards the Fourth Industrial Revolution, Johannessen adopts three time-perspectives.","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":50470196379991,"sku":"9781836088912","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781836088912.jpg?v=1744897667"},{"product_id":"handbuch-der-wirtschaftswissenschaftlichen-information-und-dokumentation-in-der-ddr-9783112780343","title":"Handbuch Der Wirtschaftswissenschaftlichen","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"de Gruyter","offers":[{"title":"Default Title","offer_id":50470601228631,"sku":"9783112780343","price":126.64,"currency_code":"GBP","in_stock":true}]},{"product_id":"berufsgenossenschaftliches-wissensmanagement-9783428193066","title":"Berufsgenossenschaftliches Wissensmanagement","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Duncker \u0026 Humblot GmbH","offers":[{"title":"Default Title","offer_id":50470900105559,"sku":"9783428193066","price":87.92,"currency_code":"GBP","in_stock":true}]},{"product_id":"critical-knowledge-transfer-9781422168110","title":"Critical Knowledge Transfer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eHow to transfer your organization’s most important knowledge—before it walks out the door\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhen highly skilled subject matter experts, engineers, and managers leave their organizations, they take with them years of hard-earned, experience-based knowledge—much of it undocumented and irreplaceable. Organizations can thereby lose a good part of their competitive advantage. The tsunami of “boomer” retirements has created the most visible, urgent need to transfer such knowledge to the next generation. But there is also an ongoing torrent of acquisitions, layoffs, and successions—not to mention commonplace promotions and transfers—all of which involve the loss of essential expertise.\u003cbr\u003e\u003cbr\u003eDorothy Leonard and Walter Swap first addressed this acute loss of knowledge in their groundbreaking book \u003ci\u003eDeep Smarts\u003c\/i\u003e (2005). Since then, managers have repeatedly asked them for practical, proven techniques that will help transfer those deep sm\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"In today's workplace, knowledge is power--but only if you can capture, preserve, share, and use it. That's where Critical Knowledge Transfer: Tools for Managing Your Company's Deep Smarts comes in. This book is highly useful for anyone concerned with the loss of organizational knowledge and the costs associated with it.\" -- TD magazine (Association for Talent Development) ADVANCE PRAISE for Critical Knowledge Transfer: Teresa Roche, Vice President and Chief Learning Officer, Agilent Technologies-- \"An outstanding and comprehensive field guide for anyone who really cares about talent in his or her organization. Leonard, Swap, and Barton outline the foundations of knowledge transfer and provide practical applications to help you reflect thoughtfully and act effectively on critical knowledge transfer issues. A pragmatic and compelling book.\" T.J. Elliott, Vice President and Chief Learning Officer, ETS-- \"When those in our organizations with 'deep smarts' leave, taking their knowledge with them, what do we do? The techniques in this book, with their insightful specificity and proven practicality, will benefit the leader who wishes to solve this critical dilemma.\" Richard Gross, Vice President, Learning and Development, Cargill, Inc.-- \"Critical Knowledge Transfer provides a thought-provoking, comprehensive, and practical guide for transferring critical, experience-based knowledge. I highly recommend it for business and HR leaders alike.\" Steve Phillips, Chief Information Officer, Avnet, Inc.-- \"With the speed of business today, companies can't afford to lose the deep, experience-based knowledge of departing employees and leaders. Critical Knowledge Transfer provides profound insight into this challenge, along with concrete tools, techniques, and examples that businesses can apply immediately to prevent this hard-won knowledge from walking out the door forever.\"\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50577971675479,"sku":"9781422168110","price":28.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781422168110.jpg?v=1746097431"},{"product_id":"freemium-economics-9780124166905","title":"Freemium Economics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePresents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model.\" --Data and Technology Today, 2014\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. What is the Freemium Model? 2. Analytics as the Heart of Freemium 3. Quantitative Methods for Product Management 4. Freemium Metrics 5. Lifetime Customer Value 6. Monetization and Downstream Marketing 7. Virality 8. Optimized User Acquisition","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":51017539125591,"sku":"9780124166905","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780124166905.jpg?v=1750773876"},{"product_id":"multidomain-master-data-management-9780128008355","title":"MultiDomain Master Data Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...well written; is technical as needed, without the pitfall of discussing too-specific implementation options; and has the necessary procedural and governance counterweights to kickstart and sustain multi-domain MDM initiatives…a good reference manual for those who plan to roll out MDM initiatives or have to navigate existing ones.\" --Computing Reviews\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Strategy, Scope, and Approach2. Defining and Prioritizing Master Data3. Architecture and Technology Considerations4. Program Management Office Implementation5. Defining a Cross-Domain Maturity Model6. Establishing Multi-Domain Data Governance7. Data Stewardship8. Data Integration9. Data Quality Management10. Metadata Management11. Performance Measurement12. Continuous Improvement","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":51017540698455,"sku":"9780128008355","price":35.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780128008355.jpg?v=1750773885"},{"product_id":"information-systems-9780367183530","title":"Information Systems","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMost information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key Take-Aways that alert students to material they will need to remember during their careers. Sections titled Where You Fit In and Why This Chapter Matters explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.\u003c\/p\u003e\u003cp\u003eKey features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSingle-mindedly for business students who are not technical specialists\u003c\/li\u003e\n\u003cli\u003eDoesn’t try to prepare IS professionals; other courses will do that\u003c\/li\u003e\n\u003cli\u003eStresses the enabling technologies and application areas that matter the most today\u003c\/li\u003e\n\u003cli\u003eBased on the author’s real-world e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy Information Systems Matter in Business\u003c\/p\u003e\n\u003cp\u003eRole of Information Systems in Business\u003c\/p\u003e\n\u003cp\u003einformation Systems Hardware\u003c\/p\u003e\n\u003cp\u003eInformation Systems Software\u003c\/p\u003e\n\u003cp\u003eData, Databases, and Database Management\u003c\/p\u003e\n\u003cp\u003eInformation Networks\u003c\/p\u003e\n\u003cp\u003eIntegrating the Organization\u003c\/p\u003e\n\u003cp\u003eConnecting with Customers and Suppliers\u003c\/p\u003e\n\u003cp\u003eMaking Better Decisions\u003c\/p\u003e\n\u003cp\u003ePlanning and Selecting Information Systems\u003c\/p\u003e\n\u003cp\u003eDeveloping Information Systems\u003c\/p\u003e\n\u003cp\u003eManaging Information Systems\u003c\/p\u003e\n\u003cp\u003eIndex \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51017842229591,"sku":"9780367183530","price":66.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367183530.jpg?v=1750774852"},{"product_id":"exploring-internal-communication-9780367200114","title":"Exploring Internal Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eExploring Internal Communication \u003c\/i\u003ehas long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.\u003c\/p\u003e\u003cp\u003eA greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.\u003c\/p\u003e\u003cp\u003eEnriched with models, tips and case studies, this book is an indispensable tool for both student\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eList of figures, List of tables, Notes on contributors, Preface by Kevin Ruck, \u003cb\u003ePART I INTERNAL COMMUNICATION LEADERSHIP, 1. Internal communication and the associations with organisational purpose, culture and strategy, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Responsible communication leadership, Organisational purpose and values, Internal communication and organisational culture, Internal communication and corporate strategy, Summary\u003cb\u003e, 2. Theoretical and practical positioning of internal communication, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Defining internal communication, Internal communication and the excellence theory of public relations, Internal communication and a rhetorical approach to public relations, Internal communication and a critical theory approach to public relations, Critical theory and power, Internal communication and relationship theory, Internal communication and employee voice, Internal communication and employee involvement and participation, Internal communication and distortion, democracy and cooperation, Summary of the academic literature, Practical positioning of internal communication, Summary,\u003cb\u003e PART II GOOD PRACTICE, 3. The evolution of practice and the changing role of the practitioner, \u003c\/b\u003e\u003ci\u003eHeather Yaxley, Kevin Ruck and Ann Pilkington\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eThe roots of modern-day internal communication – the employee publication, Propaganda or freedom: The editorial dilemma, New technologies and new thinking challenge the dominance of the house organ, Emergence of internal social media and employee engagement, Reflections on the evolution of practice, Contemporary internal communication practice, The internal communication function, Internal communication as a profession, Professional development of the internal communication practitioner, Effective business partnering, Summary, \u003cb\u003e4.\u003c\/b\u003e \u003cb\u003eDimensions of internal communication and implications for employee engagement, \u003c\/b\u003e\u003ci\u003eMary Welch\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Definitions, Evolution of employee engagement, Components of engagement, Further research, \u003cb\u003e5. Keeping employees informed and employee voice: Adopting an employee centric perspective \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Keeping employees informed: Topics of interest, Keeping employees informed: Quality of information, Defining employee voice, Receptiveness to employee voice, Employee voice mechanisms, Keeping employees informed and organisational engagement, Employee voice and organisational engagement, Summary, \u003cb\u003e6.\u003c\/b\u003e \u003cb\u003eThe AVID framework for good and ethical practice, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, The research that informs the AVID framework, Information interests, Senior manager communication, Line manager communication, Employee voice, Dialogue, The AVID framework for good practice, Ethical practice, Summary, \u003cb\u003ePART III STRATEGIC PLANNING PROCESSES, 7. The RADAR planning model, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Importance of planning, The RADAR model for planning, Creative problem solving, Problem exploration - why technique, Problem exploration - other people’s definitions, Scenario planning, Setting objectives and targeting employee groups, Targeting employee groups, Strategic thinking, Tactics, Timescales and resources, Summary, \u003cb\u003e8.\u003c\/b\u003e \u003cb\u003eProject management, \u003c\/b\u003e\u003ci\u003eAnn Pilkington\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroducing projects, Defining scope and quality, The business case, Project roles: The project sponsor, Project roles: The project manager, Project roles: The project management office (PMO), Getting the requirements right, What does success look like? Estimating, Planning a project and the critical path, Change control, Risks and issues, How to understand a project, Reporting, Project methodologies, Summary, \u003cb\u003e9. Change communication, \u003c\/b\u003e\u003ci\u003ePaul Harrison\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eWhy does change communication matter? What is this thing called change? Where can change communication go wrong? What can change management theory tell us? What makes behavioural change happen? What causes resistance to change and how should it be addressed? What content do staff want in change communication? How can managers lead the organisation through change? Getting change communication right, Summary, \u003cb\u003e10. Measurement, analysis and evaluation: The ICQ10, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, The continuous measurement cycle, Why is measurement important? A short history of approaches to measurement, The AMEC Integrated Evaluation Framework, The CIPR Inside Measurement Matrix, Using questionnaires, The ICQ10, Data analysis, Qualitative research, Interviews, Focus groups, Analysing interviews and focus groups, Summary, \u003cb\u003ePART IV CONTENT AND CHANNEL MANAGEMENT, 11. Medium theory: Channels and content, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Medium theory, Information richness, Channel preferences, Channel attributes, Channel usage and perceived effectiveness, Mapping content to channels, Champions for Health campaign: Correlating channels to outcomes, Summary, \u003cb\u003e12.\u003c\/b\u003e \u003cb\u003eApplying models from communication theory and psychology to practice, \u003c\/b\u003e\u003ci\u003eKevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, The ‘communication’ in internal communication, Attitudes and behaviour, Interpersonal communication, Framing and nudge theory, Summary\u003cb\u003e, 13. Storytelling is serious business, \u003c\/b\u003e\u003ci\u003eLaoise O’Murchu\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Why should internal communication practitioners and senior managers pay attention to storytelling? Why doesn’t the facts and figures approach to communication work? Why don’t we use stories? How to tell stories, Can stories be used in business? Why does hearing a story make us less critical and less judgemental? Summary, \u003cb\u003e14.\u003c\/b\u003e \u003cb\u003eGetting the language and tone right, \u003c\/b\u003e\u003ci\u003eEllen Hake\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eIntroduction, Why language and tone matter, The six keys to effective communication, \u003cb\u003ePART V THE DIGITAL WORKPLACE, 15. Communication on internal digital platforms, \u003c\/b\u003e\u003ci\u003ePeter Cardon\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eThe evolution of internal digital platforms, The ideal culture on internal digital platforms, Ideal communications of managers on internal digital platforms, The ideals of two-way communication, transparency, and employee voice on internal digital platforms, Communicators as gatekeepers on internal digital platforms, Facilitating employee voice on internal digital platforms, Summary, \u003cb\u003e16. From message gatekeeper to true business enabler: Internal communication and a social way of working, \u003c\/b\u003e\u003ci\u003eRita Zonius\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003eInternal communication is being disrupted, just as the businesses we work for are too, Reinventing the role of internal communication for a social world, The big opportunity for social technology – enabling business progress in a knowledge economy, The typical business need for enterprise social technology, Democratising organisations and the flow of information, Introducing enterprise social? First focus on people and purpose, Preparing your people leads to better business outcomes, Watch for bumps in the road - identify and mitigate risks, Activating a social way of working – ideas to get you started, Leaders need to be social too, Advice for your leaders, A social way of working – use cases for communicators and the business, Meet the community manager – the ultimate enterprise social networker, Step up and encourage value exchange in enterprise social networks, \u003cb\u003e17.\u003c\/b\u003e \u003cb\u003eAutomation and Artificial Intelligence: The reinvention of practice, \u003c\/b\u003e\u003ci\u003eRachel Royall and Kevin Ruck\u003c\/i\u003e\u003cb\u003e, \u003c\/b\u003ePreamble, Definitions, The potential impact of automation and AI on the future of work, How automation and AI might impact public relations and internal communication practice, The impact of automation and AI on internal communication competencies, New applications, new transdisciplinary role? Trust and ethics, Summary, \u003cb\u003eIndex\u003c\/b\u003e \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd (Sales)","offers":[{"title":"Default Title","offer_id":51017845899607,"sku":"9780367200114","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367200114.jpg?v=1750774865"},{"product_id":"ux-on-the-go-a-flexible-guide-to-user-experience-design-9780367228620","title":"UX on the Go A Flexible Guide to User Experience","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDesigned with flexibility and readersâ needs in mind, this purpose driven book offers new UX practitioners succinct and complete intructions on how to conduct user research and rapidly design interfaces and products in the classroom or the office.\u003c\/p\u003e\u003cp\u003eWith 16 challenges to learn from, this comprehensive guide outlines the process of a User Experience project cycle from assembling a team to researching user needs to creating and veryifying a prototype. Practice developing a prototype in as little as a week or build your skills in two-, four-, eight-, or sixteen-week stretches. Gain insight into individual motivations, connections, and interactions; learn the three guiding principles of the design system; and discover how to shape a userâs experience to achieve goals and improve overall immediate experience, satisfaction, and well-being. \u003c\/p\u003e\u003cp\u003eWritten for professionals looking to learn or expand their skills in user experience design and students studying technical communication, information technology, web and product design, business, or engingeering alike, this accessible book provides a foundational knowledge of this diverse and evolving field. \u003c\/p\u003e\u003cp\u003eA companion website will include examples of contemporary UX projects, material to illustrate key techniques, and other resources for students and instructors. Access the material at uxonthego.com.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eUX on the Go: A Flexible Guide to User Experience Design is a pedagogical gift to our field. In sixteen carefully scaffolded chapters, Mara and contributors provide students and faculty alike with the practical and theoretical tools necessary to understand, manage and demystify complex project cycles, user-driven decisions, and action first paradigms. The creative challenges and UX examples in this book will define how rapidly-adjusted project cycles, user-driven decisions, and action- first paradigms are taught in our classrooms for years to come.\u003c\/p\u003e\u003cp\u003eJim Ridolfo, University of Kentucky\u003c\/p\u003e\u003cp\u003eAuthor of \u003ci\u003eRhetoric and Digital Humanities\u003c\/i\u003e, \u003ci\u003eDigital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities\u003c\/i\u003e, and \u003ci\u003eRhet Ops: Rhetoric and Information Warfare\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eUX on the Go stands out as a textbook with its emphasis getting out in the field and meeting users — the people all the work is about. From beginning to end, Andrew Mara identifies the role of UX research and practical ways to include users in the entire process, engaging them and embedding their stories in the product. \u003c\/p\u003e\u003cp\u003eWhitney Quesenbery, Center for Civic Design\u003c\/p\u003e\u003cp\u003eAuthor of \u003ci\u003eStorytelling for User Experience\u003c\/i\u003e, \u003ci\u003eGlobal UX\u003c\/i\u003e, and \u003ci\u003eA Web for Everyone\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eUX on the Go: A Flexible Guide to User Experience Design\u003c\/i\u003e, Andrew Mara gives us a very clear and practical exploration of UX design. I very much appreciated his step-by-step approach to designing with the users’ needs and experiences in mind.\u003c\/p\u003e\u003cp\u003eRichard Johnson-Sheehan, Purdue University\u003c\/p\u003e\u003cp\u003eAuthor of \u003ci\u003eWriting Today\u003c\/i\u003e, \u003ci\u003eTechnical Communication Today, \u003c\/i\u003eand \u003ci\u003eWriting Proposals\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"\u003cem\u003eUX on the Go: A Flexible Guide to User Experience Design\u003c\/em\u003e is a pedagogical gift to our field. In sixteen carefully scaffolded chapters, Mara and contributors provide students and faculty alike with the practical and theoretical tools necessary to understand, manage and demystify complex project cycles, user-driven decisions, and action first paradigms. The creative challenges and UX examples in this book will define how rapidly-adjusted project cycles, user-driven decisions, and action- first paradigms are taught in our classrooms for years to come.\"\u003c\/p\u003e\u003cp\u003eJim Ridolfo, University of Kentucky\u003c\/p\u003e\u003cp\u003eAuthor of \u003ci\u003eRhetoric and Digital Humanities\u003c\/i\u003e, \u003ci\u003eDigital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities\u003c\/i\u003e, and \u003ci\u003eRhet Ops: Rhetoric and Information Warfare\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cem\u003eUX on the Go \u003c\/em\u003estands out as a textbook with its emphasis on getting out in the field and meeting users — the people all the work is about. From beginning to end, Andrew Mara identifies the role of UX research and practical ways to include users in the entire process, engaging them and embedding their stories in the product.\"\u003c\/p\u003e\u003cp\u003eWhitney Quesenbery, Center for Civic Design\u003c\/p\u003e\u003cp\u003eAuthor of \u003ci\u003eStorytelling for User Experience\u003c\/i\u003e, \u003ci\u003eGlobal UX\u003c\/i\u003e, and \u003ci\u003eA Web for Everyone\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"In \u003ci\u003eUX on the Go: A Flexible Guide to User Experience Design\u003c\/i\u003e, Andrew Mara gives us a very clear and practical exploration of UX design. I very much appreciated his step-by-step approach to designing with the users’ needs and experiences in mind.\"\u003c\/p\u003e\u003cp\u003eRichard Johnson-Sheehan, Purdue University\u003c\/p\u003e\u003cp\u003eAuthor of \u003ci\u003eWriting Today\u003c\/i\u003e, \u003ci\u003eTechnical Communication Today, \u003c\/i\u003eand \u003ci\u003eWriting Proposals\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction 2. Take an Active User Stance 3. Build Your Temporary Team 4. Map Your Best UX Cycle 5. Find and Understand Your Users 6. Ask, Observe, and Involve Users 7. Design with Users 8. Test and Begin to Sift Through the Data 9. Collect and Analyze the Data 10. Find the Story in Your Data 11. Present Data to Users, Team Members, and Stakeholders 12. Persuade with Personas 13. Manifest Your Idea in Sketches 14. Wireframes and Mockups 15. Create a Prototype or Minimum Viable Product, and Test It 16. Capture the Lessons and Disassemble the Team 17. Prepare to Do It Again\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017853436247,"sku":"9780367228620","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367228620.jpg?v=1750774889"},{"product_id":"design-for-behaviour-change-theories-and-practices-of-designing-for-change-9780367669874","title":"Design for Behaviour Change Theories and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDesign impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite designâs omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. \u003c\/p\u003e\u003cp\u003eThis text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. \u003cem\u003eDesign for Behaviour Change\u003c\/em\u003e will appeal to designers, design students and practitioners of behavioural change.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003ePart I Design for Behaviour Change: its Background and Significance, \u003c\/b\u003e\u003c\/i\u003eChapter 1 Introduction: Designing for Behavioural Change, Chapter 2 Design’s Intrinsic Relationship with Change and its Challenges for the 21st Century, \u003ci\u003e\u003cb\u003ePart II Models, Methods and Tools for Design for Behaviour Change, \u003c\/b\u003e\u003c\/i\u003eChapter 3 Introducing Models, Methods and Tools for Design for Behaviour Change, Chapter 4 The Product Impact Tool: The Case of the Dutch Public Transport Chip Card, Chapter 5 Design Interventions for Sustainable Behaviour, Chapter 6 Design, Behaviour change, and the Design with Intent Toolkit, Chapter 7 Tweaking Interaction through Understanding the User, Chapter 8 Design for Healthy Behaviour, Chapter 9 Facilitating Behaviour Change through Mindful Design, Chapter 10 Practices-Oriented Design, Chapter 11 Futuring and Ontological Designing, Chapter 12 The Hidden Influence of Design, Chapter 13 Summary of Design for Behavioural Change Approaches, \u003ci\u003e\u003cb\u003ePart III Applying Design for Behaviour Change, \u003c\/b\u003e\u003c\/i\u003eChapter 14 Design for Behaviour Change: Introducing Five Areas of Application and Related Case Studies, Chapter 15 Design for Behaviour Change and Sustainability, Chapter 16 Design for Behaviour Change for Health and Wellbeing, Chapter 17 Design for Behavioural Safety, Chapter 18 Is ‘Nudge’ as Good as ‘We Think’ in Designing against Crime?Contrasting Paternalistic and Fraternalistic Approaches to Design for Behaviour Change, Chapter 19 Design for Social Behaviour Change, Chapter 20 Reflecting on Current Applications of Design for Behaviour Change, \u003ci\u003e\u003cb\u003ePart IV The Current State and Future of Design for Behaviour Change, \u003c\/b\u003e\u003c\/i\u003eChapter 21 Conclusion, Chapter 22 Future Prospects\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018009772375,"sku":"9780367669874","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367669874.jpg?v=1750775348"},{"product_id":"creating-value-with-data-analytics-in-marketing-9780367819798","title":"Creating Value with Data Analytics in Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.\u003c\/p\u003e\u003ci\u003e\u003c\/i\u003e\u003cp\u003eCreating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"More than ever before, managers are held accountable for the return on their marketing investments. Data science has thus become a centerpiece in the skills arsenal of today’s manager. This comprehensive, yet eminently readable book is a must read for anyone seriously interested in using data science to create firm value.\"\u003c\/p\u003e\u003cp\u003eJan-Benedict Steenkamp, \u003ci\u003eC. Knox Massey Distinguished Professor of Marketing, University of North Carolina at Chapel Hill, USA\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Data science and big data analytics are in vogue these days but none of the current books on these subjects combine an understanding of them along with how they interface with marketing metrics. This is precisely what Peter Verhoef, Edwin Kooge, Natasha Walk and Jaap Wieringa have accomplished! The book is literally a treasure trove for marketing practitioners, academics and students, to not only understand the specifics of the data science techniques and methodologies but also to develop an appreciation of how they can all be put together to inform managers and drive decision making!\"\u003c\/p\u003e\u003cp\u003eP.K. Kannan,\u003ci\u003e Associate Dean of Strategic Initiatives at University of Maryland, Robert H. Smith School of Business, USA\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"In the age of big data, understanding data analytic in marketing is crucial. This edition highlights how data can bring value to the organization and brand while addressing the need for customer privacy and data security. This book helps the reader understand the what story the data is saying as well as create a data-driven culture. A must read for anyone wanting a better understanding of how data can bring value in marketing.\"\u003c\/p\u003e\u003cp\u003eJoyce Costello, \u003ci\u003eMarketing Management, Cardiff Metropolitan University, UK\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This superb book brilliantly synthesizes knowledge that every researcher and professional working with marketing analytics should have. The new edition of this much-valued book is even better!\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePolymeros Chrysochou\u003c\/strong\u003e, \u003ci\u003eProfessor at Department of Management \u0026amp; MAPP Centre, Aarhus University, Denmark\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This book offers an amazing overview of what data analytics entails, and how any marketer can create value through (big) data. It offers many great examples and is written in a no nonsense manner combining the best of academic and practitioner knowledge. If you are serious about data analytics, this book is a must-read.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArne De Keyser\u003c\/strong\u003e,\u003cem\u003e Associate Professor of Marketing, EDHEC Business School, France\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"This revised edition is a practical book introducing readers to big data analytics in marketing in details. It is packed with great examples and engaging case studies. The book is well structured and is easy to understand. A great book for students, scholars and practitioners to start their journey in exploring big data analytics in marketing.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMingming Cheng\u003c\/b\u003e,\u003ci\u003e Senior Lecturer in Digital Marketing, School of Management and Marketing, Curtin University, Australia\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1 Data science and big data; 2 Creating value with data science; 3 Value objectives and metrics; 4 Data assets; 5 Data storing and integration; 6 Customer privacy and data security; 7 Data analytics; 8 Data exploration; 9 Data modeling; 10 Creating impact with storytelling and visualization; 11 Creating value with data science; 12 Building successful data analytics capabilities\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018077831511,"sku":"9780367819798","price":45.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367819798.jpg?v=1750775563"},{"product_id":"probabilistic-datadriven-modeling-9781009221856","title":"Probabilistic DataDriven Modeling","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":51018601660759,"sku":"9781009221856","price":73.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781009221856.jpg?v=1750777482"},{"product_id":"taxi-limousine-and-transport-network-company-regulation-9781032187655","title":"Taxi Limousine and Transport Network Company","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe vehicle for hire (VFH) market  broadly comprising taxis, limousines, and app-based transport  has faced multiple and significant changes over the years, with the period since 2010 a time of major upheaval. This book documents the development of the market over time, examining its regulation and control structures, exploring its history, trends, and market theories, and discussing how these are both promoted and challenged by the changes affecting the sector. \u003c\/p\u003e\u003cp\u003eThis book reviews recent developments in the VFH industry, from the influx of new market entrants and the emergence of app-based services to their widespread use, comparing international markets and their regulation, and draws on a series of case studies in key locations in North America, Europe, and Asia. It establishes and details economic, market, social, and political theory affecting the VFH industry and devotes its second half to the definition and emergence of transport typologies and markets in which the secto\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgements, Introduction, Chapter 1: Defining the Taxi and For Hire Industry, Chapter 2: The Current Market, Chapter 3: Taxis in Culture, Chapter 4: Socio-Economic and Political Theories, Chapter 5: Industry Structure, Chapter 6: Societal Change, Public and Passenger Perspectives, Chapter 7: Taxi Company and Driver Perspectives, Chapter 8: Regulator Perspectives, Chapter 9: Perspectives of Transportation Network Companies, Chapter 10: Future Planning, Regulation, and Rebirth, Chapter 11: Review and Conclusions, the Taxi as an Intuitive and Recurring Mode, Glossary, Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51018886938967,"sku":"9781032187655","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032187655.jpg?v=1750778526"},{"product_id":"management-and-visualisation-9781032302522","title":"Management and Visualisation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAs organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. \u003c\/p\u003e\u003cp\u003eThroughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of p\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018958274903,"sku":"9781032302522","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032302522.jpg?v=1750778820"}],"url":"https:\/\/bookcurl.com\/collections\/it-and-information-systems-management.oembed?page=4","provider":"Book Curl","version":"1.0","type":"link"}