{"title":"Information technology industries Books","description":"","products":[{"product_id":"how-to-fix-the-future-staying-human-in-the-digital-age-9781786491688","title":"How to Fix the Future: Staying Human in the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn his bestselling books \u003ci\u003eThe Cult of the Amateur\u003c\/i\u003e and \u003ci\u003eThe Internet is not the Answer\u003c\/i\u003e, Andrew Keen exposed the cultural and social dangers posed by internet technology. What was once seen as a tool for connecting people and providing opportunities is now recognised as a force that is profoundly reshaping our world.\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eHow to Fix the Future\u003c\/i\u003e, Andrew Keen sets out a compelling manifesto for improving how we live in the digital age. Taking lessons from the world-changing events of the Industrial Revolution, he travels around the globe, from India to Estonia, Germany to Singapore, investigating the best and worst practices in regulation, innovation, social responsibility, consumer choice and education - and shows what we can do to preserve human values in an increasingly digital world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA visionary critic * Observer *\u003cbr\u003eOne of the most combative and acerbic commentators on Silicon Valley * Financial Times *\u003cbr\u003eIn this bracing book, Keen offers tools for righting our societies and principles to guide us in the future. * Walter Isaacson, author of STEVE JOBS *\u003cbr\u003ePacey and chilling... A powerful, frightening read. * Sunday Times, on THE INTERNET IS NOT THE ANSWER *\u003cbr\u003eThe most compelling, persuasive and passionately negative thing I've yet read on this topic. * Kazuo Ishiguro, Winner of the Nobel Prize for Literature, New Statesman, on THE INTERNET IS NOT THE ANSWER *","brand":"Atlantic Books","offers":[{"title":"Default Title","offer_id":47851218927959,"sku":"9781786491688","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781786491688.jpg?v=1710630550"},{"product_id":"the-dark-net-9780099592020","title":"The Dark Net","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA world that is much closer than you think.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Dark Net\u003c\/i\u003e is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA fascinating and disturbing journey through the furthest recesses of the Internet. Jamie Bartlett is an expert guide... he shines an invaluable light on a world that remains determinedly opaque. -- Ian Burrell * Independent *\u003cbr\u003eA hell of an achievement... Buy it and read it. -- Hugo Rifkind * The Times *\u003cbr\u003eEye-opening … Bartlett is an informal yet informed guide … As befits a cross-party intellectual, he minimizes binary distinctions, conveying instead a mixture of conservative disquiet and liberal tolerance. The tales he tells are exemplary, titillating and sometimes frightening * Times Literary Supplement *\u003cbr\u003eBartlett anatomises the usual bogeymen and demonstrates that they’re real.\u003ci\u003eThe Dark Net\u003c\/i\u003e is, for anyone engaged with the web and the effects it is having on our culture, necessary reading... a flashlight in a dark, dark cellar. -- Michael Bywater * Spectator *\u003cbr\u003eA fascinating and disturbing exploration of the outer edges of the internet and the human mind. -- Josh Cohen\u003cbr\u003e[A] thorough and assiduously researched account of the deviantly erotic, subversive and criminal aspects of web life. -- Bryan Appleyard * Sunday Times *\u003cbr\u003eA confident and well-informed guide... By meeting the people behind the online activity, Bartlett humanises it. -- Douglas Heaven * New Scientist *\u003cbr\u003e\u003ci\u003eThe Dark Net\u003c\/i\u003e offers smart, provoking reportage from the crooked crannies of digital culture, married to a quietly impressive analysis of how technology is amplifying both the best and the worst of us. Required reading for anyone looking to escape media hysteria and get to grips with the 21st century's most compelling, discomforting complexities. -- Tom Chatfield\u003cbr\u003eA picturesque tour of this disquieting netherworld… the darkest recesses of the internet, for better and for worse, and being illuminated. -- Sue Halpern * The New York Review of Books *\u003cbr\u003eA judgement-free look at the mechanics of trolling and other internet bad behaviour and generates more light than heat. -- Helen Lewis * New Statesman, Books of the Year *\u003cbr\u003eReveals a hidden, seedy world where people lurk behind pseudonyms and dupe others into revealing their bodies on camera to be used against them in public shaming. If you’re shocked to discover that last year approximately 20 per cent of drug users bought their stash online, you’ll find this fascinating. Bartlett is an able guide on a journey through the margins of the web. -- Max Wallis * Independent, Books of the Year *\u003cbr\u003eA well-researched book, studded with enlightening interviews * Mail on Sunday *\u003cbr\u003eA gripping read, more thrilling and chilling than many a fictional tale of the digital could ever be. * Sciencebase *\u003cbr\u003eThe book's great contribution is non-sensationalist reporting about very touchy subjects. If we're going to keep making laws about this stuff, we need this kind of sanity. * ZDNet *\u003cbr\u003eThis book ticks all of my boxes: fascinating subcultural studies, a brave nosedive into often scary worlds, and a pacey writing style that makes you think you’re reading a good thriller. I recommend this book to anyone who wants to know what the depths of human depravity look like, but can’t get the time off work to find out for themselves. * Left Foot Forward *","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":48732321972567,"sku":"9780099592020","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780099592020.jpg?v=1719996405"},{"product_id":"the-internet-of-things-9780190943806","title":"The Internet of Things","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible. Industry and financial analysts have predicted that the number of Internet-enabled devices will increase from 11 billion to upwards of 75 billion by 2020. Regardless of the number, the end result looks to be a mind-boggling explosion in Internet connected stuff. Yet, there has been relatively little attention paid to how we should go about regulating smart devices, and still less about how cybersecurity should be enhanced. Similarly, now that everything from refrigerators to stock exchanges can be connected to a ubiquitous Internet, how can we better safeguard privacy across networks and borders? Will security scale along with this increasingly crowded field? Or, will a combination of perverse incentives, increasing complexity, and new problems derail progress and exacerbate cyber insecurity? For all the press that such questions have received, the Internet of Everything remains a topic little understood or appreciated by the public.This volume demystifies our increasingly smart world, and unpacks many of the outstanding security, privacy, ethical, and policy challenges and opportunities represented by the IoE. Scott J. Shackelford provides real-world examples and straightforward discussion about how the IoE is impacting our lives, companies, and nations, and explain how it is increasingly shaping the international community in the twenty-first century. Are there any downsides of your phone being able to unlock your front door, start your car, and control your thermostat? Is your smart speaker always listening? How are other countries dealing with these issues? This book answers these questions, and more, along with offering practical guidance for how you can join the effort to help build an Internet of Everything that is as secure, private, efficient, and fun as possible.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe Internet of Things will be a driving economic, political, and cultural, force throughout this century. Shackelford does an excellent job of introducing readers to the many facets and implications of this technology, from how they communicate to how they challenge the global digital ecosystem. Essential reading for anyone who needs to understand our hyperconnected future. * Bruce Schneier, Fellow at the Harvard Kennedy School and author of Click Here to Kill Everybody *\u003cbr\u003eScott Shackelford's latest book provides an essential contribution to the vital discussion about the impact of technology on society. With reader-friendly prose, he carefully walks readers through the many cybersecurity and privacy issues that arise as we become more dependent on the Internet of Things. Rather than merely outlining the problems that we face, Shackelford presents pragmatic and well-reasoned legal and policy solutions. The Internet of Things is a must-read for policymakers, the business community, and anyone who is concerned about the future of cybersecurity. * Jeff Kosseff, author of The Twenty-Six Words That Created the Internet and Cybersecurity Law *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Chapter One: Cyber-What? Chapter Two: Welcome to the Internet of Everything  Chapter Three: Securing Everything: Deep Dives in Internet of Things Security  Chapter Four: Governing the Internet of Everything  Chapter Five: Analogizing Internet of Everything Security  Chapter Six: How Can We Do Better?  Finding Cyber Peace in the Internet of Everything  Conclusion Notes References Index","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48732551381335,"sku":"9780190943806","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"blockchain-revolution-9780241237861","title":"Blockchain Revolution","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''This book has had an enormous impact'' \u003cbr\u003e\u003c\/b\u003eSatya Nadella, CEO, Microsoft\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Spectacular. Mind-blowing in its expansiveness and profundity'' \u003cbr\u003e\u003c\/b\u003eSteve Wozniak, co-founder of Apple\u003cbr\u003e\u003cbr\u003e''\u003cb\u003eIconic\u003c\/b\u003e'' \u003cbr\u003eClay Christensen, author of The Innovator''s Dilemma\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCryptocurrencies are changing the world. They grant everyday people the power to invest, disrupt the world order and contribute towards a better future.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eBlockchain is the ingeniously simple technology that powers cryptos. It is a public ledger to which everyone has access, but which no single person or institution controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And it is everywhere.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eBlockchain Revolution\u003c\/i\u003e, Don and Alex Tapscott reveal:\u003cbr\u003e\u003cbr\u003e how this game-changing technology is re-shaping the global economy\u003cbr\u003e how it is improving everything from healthcare records to online voting\u003cbr\u003e how people everywhere are using it to side-step institutional barriers and take control of their future\u003cbr\u003e\u003cbr\u003eBrilliantly researched and highly accessible, this is the essential text on this major paradigm shift. Read it, or be left behind.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWhat a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technological, economic and social history where the sky is the limit -- Steve Wozniak * co-founder of Apple Computer and Chief Scientist at Prime Data *\u003cbr\u003eThe Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time -- Clay Christensen * Professor of Business Administration, Harvard Business School and author of The Innovator's Dilemma *\u003cbr\u003eOccasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidly explain why and how to capture the opportunity and avoid dangers -- Klaus Schwab * founder and executive chairman of the World Economic Forum *\u003cbr\u003eA carefully researched and beautifully written book. \u003ci\u003eBlockchain Revolution \u003c\/i\u003eargues that the 'Internet of value' will transform our lives. A must-read for our disruptive times -- Dominic Barton * Global Managing Director at McKinsey \u0026amp; Company *\u003cbr\u003eDon and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security and privacy for years to come -- Indra Nooyi * Chairman and CEO of PepsiCo *\u003cbr\u003eThe great missing element in the Internet has been a 'trust protocol', a way of knowing that a transaction is verified and authentic. Blockchain technology could provide a foundation for that. It's a revolutionary idea and this lucid book explains why -- Walter Isaacson * Author of Steve Jobs *\u003cbr\u003eA masterpiece. Gracefully dissects the potential of blockchain technology to take on today's most pressing global challenges -- Hernando De Soto * Economist and President at the Institute for Liberty and Democracy in Peru *\u003cbr\u003eThe blockchain is to trust as the Internet is to information. Like the original Internet, blockchain has potential to transform everything. Read this book and you will understand -- Joichi Ito * Director of MIT Media Lab *\u003cbr\u003eIn this extraordinary journey to the frontiers of finance, the Tapscotts shed new light on the blockchain phenomenon and make a compelling case for why we all need to better understand its power and potential -- Dave McKay * President and CEO of the Royal Bank of Canada *\u003cbr\u003eDeconstructs the promise and peril of the blockchain in a way that is at once accessible and erudite. \u003ci\u003eBlockchain Revolution \u003c\/i\u003egives readers a privileged sneak peak at the future -- Alec Ross * Author of The Industries of the Future *\u003cbr\u003eIf ever there was a topic for demystification, blockchain is it. Together, the Tapscotts have achieved this comprehensively and in doing so have captured the excitement, the potential and the importance of this topic to everyone -- Blythe Masters * CEO of Digital Asset Holdings *\u003cbr\u003eThis is a book with the predictive quality of Orwell's \u003ci\u003eNineteen Eighty-Four \u003c\/i\u003eand the vision of Elon Musk. Read it or become extinct -- Tim Draper * Founder of Draper Associates, DFJ and Draper University *\u003cbr\u003eBlockchain is a radical technological wave and, as he has done so often, Tapscott is out there, now with son Alex, surfing at dawn. It's quite a ride -- Yochai Benkler * Berkman Professor of Entrepreneurial Legal Studies, Harvard Law School *\u003cbr\u003eIf you work in business or government, you need to understand the blockchain revolution. No one has written a more thoroughly researched or engaging book on this topic than Tapscott and Tapscott -- Erik Brynjolfsson * Professor at MIT and co-author of The Second Machine Age *\u003cbr\u003eAn indispensable and up-to-the-minute account of how the technology underlying bitcoin could - and should - unleash the true potential of a digital economy for distributed prosperity -- Douglas Rushkoff * author of Present Shock and Throwing Rocks at the Google Bus *\u003cbr\u003eTechnological change that used to develop over a generation now hits us in a relative blink of the eye, and no one tells this story better than the Tapscotts -- Eric Spiegel * President and CEO of Siemens USA *\u003cbr\u003eFew leaders push us to look around corners the way Don Tapscott does. With \u003ci\u003eBlockchain Revolution \u003c\/i\u003ehe and his son Alex teach us, challenge us and show us an entirely new way to think about the future -- Bill McDermott * CEO of SAP SE *\u003cbr\u003e\u003ci\u003eBlockchain Revolution \u003c\/i\u003eis a brilliant mix of history, technology and sociology that covers all aspects of the blockchain protocol - an invention that in time may prove as momentous as the invention of printing -- James Rickards * author of Currency Wars and The Death of Money *\u003cbr\u003e\u003ci\u003eBlockchain Revolution \u003c\/i\u003eserves as an atlas to the world of digital money, masterfully explaining the current landscape while simultaneously illuminating a path forward toward a more equitable, efficient and connected global financial system -- Jim Breyer * CEO of Breyer Capital *\u003cbr\u003e\u003ci\u003eBlockchain Revolution \u003c\/i\u003eis the indispensable and definitive guide to this world-changing technology -- Jerry Brito * Executive Director of Coin Center *\u003cbr\u003eIncredible. Really incredible. The Tapscotts' examination of the blockchain as a model for inclusion in an increasingly centralised world is both nuanced and extraordinary -- Steve Luczo * Chairman and CEO of Seagate Technology *\u003cbr\u003eMakes a powerful case for blockchain's ability to increase transparency but also ensure privacy. In the authors' words 'The Internet of Things needs a Ledger of Things' -- Chandra Chandrasekaran * CEO and Managing Director of Tata Consultancy Services *\u003cbr\u003eThe epicentre of trust is about to diffuse! The definitive narrative on the revolutionary possibilities of a decentralised trust system -- Frank D'Souza * CEO of Cognizant *\u003cbr\u003eIdentifies a profound new technology movement and connects it to the deepest of human needs: trust. Thoroughly researched and provocatively written. Every serious businessperson and policy maker needs to read \u003ci\u003eBlockchain Revolution \u003c\/i\u003e -- Brian Fetherstonehaugh * Chairman and CEo of OgilvyOne Worldwide *\u003cbr\u003eThis book has had an enormous impact on the evolution of blockchain in the world -- Satya Nadella * CEO, Microsoft Corporation *\u003cbr\u003e\u003cb\u003eA thorough, balanced and enlightening guide to the next big thing.\u003c\/b\u003e -- John Gapper * Financial Times *\u003cbr\u003eThe Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. \u003cb\u003eLikely to become one of the iconic books of our time\u003c\/b\u003e. -- Clay Christensen, Harvard Business School\u003cbr\u003e\u003cb\u003eWhat a spectacular book\u003c\/b\u003e.  \u003cb\u003eMind-blowing in its expansiveness and profundity\u003c\/b\u003e.  It makes me think we're at one of those times in technology, economic and social history where the sky is the limit. -- Steve Wozniak, co-founder of Apple\u003cbr\u003eThe blockchain is \u003cb\u003eone of the most fundamental inventions in the history of computer science\u003c\/b\u003e. Read \u003ci\u003eBlockchain Revolution \u003c\/i\u003eto understand its profound implications. -- Marc Andreessen, co-founder, Netscape and Andreessen Horowitz\u003cbr\u003e\u003ci\u003eBlockchain Revolution\u003c\/i\u003e is \u003cb\u003ea highly readable introduction\u003c\/b\u003e to a bamboozling but increasingly important field * Guardian *\u003cbr\u003eOccasionally a book comes along that \u003cb\u003echanges the global discourse\u003c\/b\u003e. This is likely to be one of those books. Blockchains are at the heart of the Fourth Industrial Revolution and the Tapscotts lucidly explain why and how to \u003cb\u003ecapture the opportunity and avoid the dangers\u003c\/b\u003e. -- Klaus Schwab, Founder and Executive Chairman, World Economic Forum\u003cbr\u003eA c\u003cb\u003earefully researched and beautifully written\u003c\/b\u003e book. \u003ci\u003eBlockchain Revolution\u003c\/i\u003e argues that the \"internet of value\" will transform our lives. \u003cb\u003eA must-read book for our disruptive times\u003c\/b\u003e. -- Dominic Barton, Global Managing Director, McKinsey \u0026amp; Company\u003cbr\u003eDon and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security and privacy for years to come. -- Indra Nooyi, Chairman \u0026amp; CEO, PepsiCo\u003cbr\u003eThe great missing element in the Internet has been a \"trust protocol\", a way of knowing that a transaction is verified and authentic. Blockchain technology could provide a foundation for that. It's a revolutionary idea, and this lucid book explains why. -- Walter Isaacson, Author of The Innovators and President and CEO of the Aspen Institute\u003cbr\u003eIn clear, engaging prose, this richly sourced book overflows with entertaining examples of how blockchain could enhance our lives * Oxford Economics *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732971893079,"sku":"9780241237861","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241237861.jpg?v=1719999118"},{"product_id":"lost-and-founder-9780241290927","title":"Lost and Founder","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' \u003c\/b\u003eNir Eyal, author of \u003ci\u003eHooked\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Rand Fishkin is the real deal'' \u003c\/b\u003eSeth Godin, entrepreneur and author \u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eEveryone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis is not that story.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin''s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. \u003cbr\u003e\u003cbr\u003eNow Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won''t protect you from layoffs. And venture capital always comes with strings attached. \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eLost and Founder \u003c\/i\u003eFishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin''s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''This is a truly courageous book. It''s one part business-building guide and two parts Indiana Jones-style adventure memoir'' \u003c\/b\u003eChris Guillebeau, author of \u003ci\u003eSide Hustle \u003c\/i\u003eand \u003ci\u003eThe $100 Startup\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company'' \u003c\/b\u003eJulie Zhou, VP of Product Design at Facebook\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *\u003cbr\u003eYou won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *\u003cbr\u003eMost books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that \u003ci\u003ewill\u003c\/i\u003e truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *\u003cbr\u003eRand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *\u003cbr\u003eRand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732987031895,"sku":"9780241290927","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241290927.jpg?v=1719999169"},{"product_id":"tim-cook-9780241348215","title":"Tim Cook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn 2011, Tim Cook took on an impossible task - following in the footsteps of one of history''s greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook''s leadership Apple has soared: its stock has nearly tripled to become the world''s first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. \u003cbr\u003e\u003cbr\u003eBut he''s also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. \u003cbr\u003e\u003cbr\u003eDrawing on authorized access with several Apple insiders, Kahney, the world''s leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eLeander Kahney\u003c\/b\u003e has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including \u003ci\u003eInside Steve''s Brain \u003c\/i\u003eand \u003ci\u003eJony Ive.\u003c\/i\u003e The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA rich narrative\u003c\/b\u003e\u003c\/p\u003e * The Wall Street Journal *\u003cbr\u003e\u003cb\u003eA praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook\u003c\/b\u003e * Kirkus Reviews *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48733041721687,"sku":"9780241348215","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241348215.jpg?v=1719999270"},{"product_id":"shaping-the-future-of-the-fourth-industrial-revolution-9780241366370","title":"Shaping the Future of the Fourth Industrial","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e''Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time-how to move forward in the Fourth Industrial Revolution'' \u003cb\u003e-Jack Ma, Executive Chairman, Alibaba Group\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWorld Economic Forum Founder and Executive Chairman Klaus Schwab offers a practical companion and field guide to his previous book, The Fourth Industrial Revolution.\u003cbr\u003e\u003cbr\u003eToday, technology is changing everything-how we relate to one another, the way we work, how our economies and governments function, and even what it means to be human. \u003cbr\u003e\u003cbr\u003eIncredible advances-from cryptocurrencies to AI to the internet of things-are already transforming society in unprecedented ways. 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To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere -- Andrew McAfee * Co-Founder, MIT Initiative on the Digital Economy, Massachusetts Institute of Technology (MIT), USA *\u003cbr\u003e\u003ci\u003eShaping the Fourth Industrial Revolution \u003c\/i\u003esheds light on what's at stake for society and how leaders can play a part in shaping the course of history. Klaus makes a powerful call in the book: \"We have to shake things up before technological inertia determines our future for us.\" Act now. -- Zhu Min * Chairman, National Institute of Financial Research, People's Republic of China *\u003cbr\u003eThe technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change -- Eric Schmidt * Technical Advisor, Alphabet, USA *\u003cbr\u003eThis book is essential for gaining a perspective on some of the critical challenges that rapid technological change poses to us all: ensuring the wellbeing of societies, understanding the evolving role of governments, and rethinking how the global economy will work in the 21st century -- Roberto Azevêdo * Director-General, World Trade Organization (WTO), Geneva *\u003cbr\u003eThe World Economic Forum shows us that improving the state of the world will mean seriously thinking about, and empowering, all of those whose lives are transformed by technologies -- Peter Maurer * President, International Committee of the Red Cross (ICRC), Geneva *\u003cbr\u003eProsperity with technology means defending the rights of women on the frontline of change, defending the dignity of work for all workers and improving working conditions around the world. 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Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online.\u003cbr\u003e\u003cbr\u003eAt the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eLike Comment Subscribe\u003c\/i\u003e, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA \u003cb\u003emust-read\u003c\/b\u003e, unparalleled in its access to the inner thoughts and workings of the people and departments that dictated what content can be seen and what can't. -- Chris Stokel-Walker * The New Scientist *\u003cbr\u003eMark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. L\u003ci\u003eike, Comment, Subscribe\u003c\/i\u003e takes the reader on a journey as a small, whimsical idea morphs into \u003cb\u003esomething that alters our collective culture\u003c\/b\u003e in the most profound of ways-for better and for worse. -- Ashlee Vance, author of Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future\u003cbr\u003eThe intricately-reported, elegantly-crafted story of a website that came out of nowhere and \u003cb\u003echanged everything\u003c\/b\u003e. -- Brad Stone, author of The Everything Store and Amazon Unbound\u003cbr\u003eAn absorbing, alarming and essential modern histroy of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost. -- Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America\u003cbr\u003eA vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist's eye, a poet's ear and a business journalist's deadpan command of the heart of the matter. So engrossing I missed my train stop. -- Keach Hagey, author of The King of Content\u003cbr\u003eSharp and engaging -- Kit Wilson * The Times *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48733132259671,"sku":"9780241468289","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241468289.jpg?v=1719999526"},{"product_id":"the-four-9780552173438","title":"The Four","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eScott Galloway\u003c\/b\u003e is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of \u003ci\u003eThe Four\u003c\/i\u003e and \u003ci\u003eThe Algebra of Happiness\u003c\/i\u003e and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His \u003ci\u003eProf G\u003c\/i\u003e and \u003ci\u003ePivot\u003c\/i\u003e podcasts, \u003ci\u003eNo Mercy\/No Malice \u003c\/i\u003eblog, and Prof G YouTube channel reach millions. In 2020, \u003ci\u003eAdweek\u003c\/i\u003e named \u003ci\u003ePivot\u003c\/i\u003e Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eScott Galloway’s \u003ci\u003eThe Four\u003c\/i\u003e is \u003cb\u003ea bareback ride upon the four horses of the economic apocalypse\u003c\/b\u003e– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is \u003cb\u003emuch more than just a business book\u003c\/b\u003e…The book \u003cb\u003econtains more insights and provocative ideas than Amazon has Boeing 767s\u003c\/b\u003e… My recommendation is to walk down to your local book store and \u003cb\u003ebuy this\u003c\/b\u003e– or more likely, buy it on Amazon. -- Tom Upchurch * Wired *\u003cbr\u003e\u003ci\u003eThe Four\u003c\/i\u003e is\u003cb\u003e a fantastic, provocative book \u003c\/b\u003eabout where we are now and where we are going. -- Phil Simon * Huffington Post *\u003cbr\u003e\u003cb\u003eWell argued and accessible\u003c\/b\u003e... refreshingly  clear-eyed -- Brad Stone, author of \u003ci\u003eThe Everything Store\u003cbr\u003e\u003cb\u003eFull of sharp insights\u003c\/b\u003e and unconventional views * Nature *\u003cbr\u003e\u003cb\u003eThis analysis of the rise of Amazon, Apple, Faceboook and Google stands out\u003c\/b\u003e because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn * Times Literary Supplement *\u003cbr\u003eWhen it comes to the digital age, \u003cb\u003eScott Galloway\u003c\/b\u003e is Christopher Hitchens with an MBA, namely \u003cb\u003ea brainy and fearless provocateur\u003c\/b\u003e -- James Warren * Vanity Fair *\u003cbr\u003eA big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies. * Business Insider, Best Business Books of 2017 *\u003cbr\u003eScott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos * Huffington Post *\u003cbr\u003eScott Galloway is honest, outrageous and provocative. 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Now he explains why simplicity is the secret of Apple''s success in \u003ci\u003eInsanely Simple\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eTo Steve Jobs, Simplicity wasn''t just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It''s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It''s by crushing the forces of Complexity that the company remains on its stellar trajectory.\u003cbr\u003e\u003cbr\u003eAs creative director, Ken Segall played a key role in Apple''s resurrection, helping to create such critical campaigns as ''Think Different'' and naming the iMac. \u003ci\u003eInsanely Simple\u003c\/i\u003e is his insider''s view of Jobs'' world. It reveals the ten elements of Simplicity that have driven Apple''s success - which you can use to propel your own organisation. Reading \u003ci\u003eInsanely\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing * The Times *\u003cbr\u003ePunchy ... Segall gets inside Apple's branding and marketing to explain its directness and power * Financial Times *\u003cbr\u003eRequired reading * Observer *\u003cbr\u003eAn entertaining perspective on how Apple typically gets it right... Candid and insightful. Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business * The Guardian *\u003cbr\u003eIn this captivating book, Segall has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined - simplicity. The idea of going simple, and Jobs's obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be. . . More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart * Publishers Weekly *\u003cbr\u003eIntriguing insights from someone who worked closely with Jobs on some of Apple's most successful ad campaigns * Forbes *\u003cbr\u003eA few pages in, I was hooked. . .  [A]n amusing and revealing book about the company's extraordinary leader, Steve Jobs, and the guiding principle that made him one of the great businessmen of the age * The Boston Globe *\u003cbr\u003eKen Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy, and mediocrity, and clearly see what's most essential - and therefore most important -- Steve Hayden, former vice chairman, Ogilvy, and author of Apple’s legendary 1984 Super Bowl commercial\u003cbr\u003eAs the man who came up with the iconic iMac name that launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near-death. His close working relationship with Jobs allows him to provide insight into how Jobs's obsession with simplicity became the driving force that informs every decision the company makes to this day * Booklist *\u003cbr\u003eReveals a fresh insight into Steve Jobs's mind and how his obsession with simplicity drove Apple to success * Macworld *\u003cbr\u003eThis book provides industry insight that many other books on Steve Jobs and Applelack. . . 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Index.","brand":"Quercus Publishing","offers":[{"title":"Default Title","offer_id":48737688387927,"sku":"9780857384263","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857384263.jpg?v=1723811380"},{"product_id":"the-complete-it-recruitment-survival-guide-9780955636301","title":"The Complete It Recruitment Survival Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAyub Shaikh is a renowned trainer, famous for having brought credibility, confidence and industry knowledge to over 5,000 IT recruitment consultants, HR professionals and resourcers through his training courses around the world. In the past Ayub himself was an accomplished IT recruiter in the financial heart of London and is now a mentor to some of the world's largest IT recruitment consultancies. His company Holistica Consulting is the world's only training company dedicated purely to teaching IT recruiters and resourcers all they need to know about the various IT vertical markets such as SAP, JAVA, C#, and Telecoms. Without doubt there is nobody more suited to writing the world's first 'survival guide' for the IT Recruitment industry. Each chapter is written with recruitment relevance in mind, and includes Interview questions and further techniques to help match candidates to jobs. This is a hugely significant work for the IT recruitment industry, but do not be daunted (those of you who are squeamish about IT jargon and terminology).Those who have attended Ayub's training will immediately relate to the uniquely simple, passionate and even humorous ways in which he puts across very complex IT concepts and principals.   And his now famous easy-to-understand teaching style continues into this ground breaking book. IT knowledge is delivered in a reassuring and relaxed way; and the stories, trivia, and anecdotes flow throughout. This is an instruction manual like no other. With The Complete IT Recruitment Survival Guide you have a constant, easy-to-understand yet knowledgeable companion as you tackle the murky waters of the world of IT recruitment.","brand":"Troubador Publishing","offers":[{"title":"Default Title","offer_id":48737893810519,"sku":"9780955636301","price":28.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780955636301.jpg?v=1723811569"},{"product_id":"the-web3-era-9781119983934","title":"The Web3 Era","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGet a sneak peek into the future of technology, finance, and the metaverse\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet\u003c\/i\u003e, renowned finance and technology expert David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements. In the book, you'll find discussions of the challenges and opportunities for institutions awaiting the arrival of the Web3 space; how old Western central powers are struggling to keep up with the digital currencies of the East; and why our voices will matter as consensus-driven tribes converge to form DAOs. You'll also discover the potential of blockchain as a pivotal engine for driving the metaverse economy and trans\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Rise of the DAOs 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKing for a Day 5\u003c\/p\u003e \u003cp\u003eDoes Your Vote Really Count? 8\u003c\/p\u003e \u003cp\u003eWhat a Wonderful, Trustless World 10\u003c\/p\u003e \u003cp\u003eWhy the First DAO Had to Fall 13\u003c\/p\u003e \u003cp\u003eNew-Age Tribes 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 When the World Becomes Your Village. . . 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen We Left Gold Behind. . . 27\u003c\/p\u003e \u003cp\u003eThe Corruption of Trade 30\u003c\/p\u003e \u003cp\u003eDecentralized Trading, Reputation Tokens, and the Death of the Irresponsible\u003c\/p\u003e \u003cp\u003eInfluencer-Marketer 32\u003c\/p\u003e \u003cp\u003eCan’t Buy Me Love. . . 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The New Centralization 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Owns the Fed? 42\u003c\/p\u003e \u003cp\u003eTo Teach the World to Sing in Perfect Harmony 46\u003c\/p\u003e \u003cp\u003eCentral Bank Digital Currencies and Data Collection 49\u003c\/p\u003e \u003cp\u003eIs Anything Real Anymore? 51\u003c\/p\u003e \u003cp\u003eYou Can’t Always Get What You Want. . . 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Tower of Babel 2.0 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLost in Translation 66\u003c\/p\u003e \u003cp\u003eThe Language of Progress 68\u003c\/p\u003e \u003cp\u003eThe Byzantine Generals Problem 72\u003c\/p\u003e \u003cp\u003eCreating Consensus and Spreading It 75\u003c\/p\u003e \u003cp\u003eThe Antichrist is Coming 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Soul Beyond Face Value 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDigital Gangsters’ Paradise 86\u003c\/p\u003e \u003cp\u003eThe Angry Face Algorithm 91\u003c\/p\u003e \u003cp\u003eIt’s a Long Road From Rakhine 95\u003c\/p\u003e \u003cp\u003eIf You Tolerate This Then Your Children Will Be Next 98\u003c\/p\u003e \u003cp\u003eYour Soul Defines You 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Back to Africa 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWe are Family? We are Françafrique 113\u003c\/p\u003e \u003cp\u003eThe Last Colonial Currency 117\u003c\/p\u003e \u003cp\u003eThe African Union? 120\u003c\/p\u003e \u003cp\u003eThe Last Digital Frontier 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The American Way 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe United States of Isolation 137\u003c\/p\u003e \u003cp\u003eThe Fall of the Petrodollar 140\u003c\/p\u003e \u003cp\u003eDefeating the Dollar 148\u003c\/p\u003e \u003cp\u003eThe New Bretton Woods 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 When We Meet in the Metaverse. . . 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond the Planet of the Bored Apes 163\u003c\/p\u003e \u003cp\u003eWhen Worlds Collide. . . 170\u003c\/p\u003e \u003cp\u003eA Meaningful Place 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Of Builders and Villains. . . 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWalking on the Moon: The Rise and Fall of Terra LUNA 190\u003c\/p\u003e \u003cp\u003eSex, Drugs, and Balance Sheets: How a Bunch of Kids Created and Destroyed FTX 201\u003c\/p\u003e \u003cp\u003eSpeculation, the Language of Fools 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Nature of a Nurturer: Reflecting on the Klaytn Journey 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Blockchain to Connect All Blockchains 220\u003c\/p\u003e \u003cp\u003eTPS is King 225\u003c\/p\u003e \u003cp\u003eBuilding on Top of The World’s Blockchain 227\u003c\/p\u003e \u003cp\u003eShared Governance of a Shared Ecosystem 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 A Brave New World 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eI’m Still Walking, So I’m Sure I Can Dance 240\u003c\/p\u003e \u003cp\u003eThe First Days are the Hardest Days 243\u003c\/p\u003e \u003cp\u003eYou Speak My Language 247\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738376352087,"sku":"9781119983934","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119983934.jpg?v=1723811993"},{"product_id":"making-a-metaverse-that-matters-9781394155811","title":"Making a Metaverse That Matters","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn up-close account from the world's first metaverse-embedded reporter\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMaking a Metaverse That Matters: From Snow Crash \u0026amp; Second Life to A Virtual World Worth Fighting For\u003c\/i\u003e, the celebrated author of \u003ci\u003eThe Making of Second Life\u003c\/i\u003e and \u003ci\u003eGame Design Secrets\u003c\/i\u003e, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to understand and define the Metaverse and cut through the many myths and misconceptions around it.\u003c\/li\u003e \u003cli\u003eA behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us.\u003c\/li\u003e \u003cli\u003eWhere curren\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eIntroduction: Five Stories about Five Core Metaverse Concepts xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Conception 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Crash Course—A Simple History of a Complex Idea 3 Creating the Metaverse Immediately after Snow Crash 7 Reclaiming the Metaverse’s Definition Taken from Its Source 11\u003c\/p\u003e \u003cp\u003eChapter 2 Second Life and the Mystery of the First Metaverse Platform 23\u003c\/p\u003e \u003cp\u003eChapter 3 How Facebook Became Meta (But Lost the Metaverse on the Way) 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Realization 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Kid Stuff: Minecraft, and the Rise of Roblox 103\u003c\/p\u003e \u003cp\u003eChapter 5 Battle Royale for the Fortnite Metaverse 127\u003c\/p\u003e \u003cp\u003eChapter 6 Neal Stephenson Enters the Metaverse— Lamina1, Blockchain, and the Utopia of Ownership 141\u003c\/p\u003e \u003cp\u003eChapter 7 VRChat and Finding Furry Anime Utopia 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Promises and Perils 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 VR, Interoperability, Web3, and Other Metaverse Myths 187\u003c\/p\u003e \u003cp\u003eChapter 9 Sex, Abuse, and the Eternal Content Moderation Challenge 205\u003c\/p\u003e \u003cp\u003eChapter 10 Metaverse Real-World Use Cases—Separating Substance from Hype 225\u003c\/p\u003e \u003cp\u003eChapter 11 Overcoming the Metaverse Age Cliff and the Immersion Funnel 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV A Metaverse Worth Fighting For 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Future Paths 265\u003c\/p\u003e \u003cp\u003eChapter 13 Future Pitfalls—Manipulation, Takedowns, and the Experience Machine 279\u003c\/p\u003e \u003cp\u003eChapter 14 Metaverse Lessons for the Next 30 Years 295\u003c\/p\u003e \u003cp\u003eGlossary 319\u003c\/p\u003e \u003cp\u003eAppendix A: Rules for Avatar Radicals and Reformers 323\u003c\/p\u003e \u003cp\u003eAppendix B: Advice for Metaverse Reporters 329\u003c\/p\u003e \u003cp\u003eAcknowledgments 331\u003c\/p\u003e \u003cp\u003eAbout the Author 333\u003c\/p\u003e \u003cp\u003eIndex 335 \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738656813399,"sku":"9781394155811","price":21.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394155811.jpg?v=1720049798"},{"product_id":"hatching-twitter-9781444761979","title":"Hatching Twitter","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA blistering drama of betrayed friendships and high-stakes power struggles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAny book that starts with a description of a chief executive on his knees, throwing up into a bin after being betrayed by friends and investors is unlikely to be a traditional founder's tale.... This well-timed book successfully mines a story so rich it is destined to be told and retold. * Financial Times *\u003cbr\u003eThis exceptionally well-told story captures the Sillicon valley start-up culture in all its pioneering, hubristic glory. * Irish Times *\u003cbr\u003eA tale of Machiavellian plots and coups d'etat, it's just all so gripping. I'm supposed to read all our research for our guests tomorrow but I've got terrible feeling I'm going to finish at 9:30 and just read that. * Chris Evans, BBC Radio 2 *\u003cbr\u003eBackstabbing, power struggles and profanity laid bare . . . It is breathless storytelling * The Times *\u003cbr\u003eA made-for-the-movies account. * Economist, Books of the Year *","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48739246342487,"sku":"9781444761979","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781444761979.jpg?v=1720051626"},{"product_id":"becoming-a-software-company-9781484291689","title":"Becoming a Software Company","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThere is a call to action reverberating in company boardrooms, earnings calls, technology conferences, and IT departments: every company should be a software company. The call makes intuitive sense. Software, when done right, creates infinite business leverage. It is not a coincidence that 7 out of 10 largest companies in the world are software companies. But how does a company become a software company? This book will? help enterprises transform into a software company.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003eThe software-driven future that Marc Andreessen predicted in his now-famous 2011 essay is here but unevenly distributed. While enterprises, and teams within, grasp the software technologies, they lack the context to leverage them - much less understand the fundamental principles that drive the business value from software: What is the real essence of the software-based transformation? If every enterprise is implementing the same technologies, what is the source\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction \u003cbr\u003eThe book is a series of essays exploring 1 or 2 fundamental principles of good software. The first set of essays will cover understanding software technology as a means of producing value. The second set of essays will describe the state-of-the-art process of building software. The third and final set of essays will focus on how people are critical to building great software. \u003cbr\u003ePart I: Means \u003cbr\u003eSoftware is a soft technology with leverage similar to money and written language . But enterprises are still figuring out how to harness the potential of this new soft technology. Understanding and mastering software as a means of production is critical to succeeding in the age of software. \u003cbr\u003eChapter 1: Transformation Digital Transformation doesn't come from large and expensive programs to implement newer and better technologies. Instead, the transformation comes from continuously improving at the art of envisioning, building, and shipping software. \u003cbr\u003eChapter 2: Essence The prevailing hypothesis is that enterprises' inability to build good software is due to a lack of capital. It couldn't be further from the truth. The reason enterprises struggle is because they mismanage the complexity of the software development process. \u003cbr\u003eChapter 3: Value \"Meeting Stakeholder Requirements\", a typical approach for enterprise software programs, is a value-destroying mistake. Good software evolves from adaptive designs which resolve ever-changing user problems. Because users don't want more features, users want their \"jobs to be done\" . \u003cbr\u003ePart II: Process \u003cbr\u003eEnterprise software industry is obsessed with implementing best practice processes to build good software. But these processes become an end unto themselves. Understanding the core principles behind these processes can help enterprises to right-size these processes to what they need. \u003cbr\u003eChapter 4: Iteration The currency for creating new value is \"working software\". But it is easier said than done in an enterprise environment. Building and delivering on progressively shorter planning horizons can get them on a path of iterative learning with “working software”. \u003cbr\u003eChapter 5: Flow A lot of effort in enterprise software goes into managing plans - in estimating effort and deadlines and keeping projects on track. But when value comes from differentiation, the teams must focus on managing the demonstrable flow of value to the users. \u003cbr\u003eChapter 6: Supply Chain Enterprise processes to procure software are extremely slow. By the time the process completes and technology sees action, it is already obsolete. Instead of one-off procurements, a different approach is a consistent supply chain to rent, buy or reuse undifferentiated software components. \u003cbr\u003eChapter 7: Agility Enterprises misunderstand Agility. It isn't about building software fast. Instead, it is about leveraging software's fundamental agility and building solutions that can help an enterprise respond to the accelerating pace of change. Part III: People Following best practices on technologies and processes can result in good software. But the transition from good to great happens when teams are assigned problems and are empowered to create the best solutions within an organizational culture that rewards creativity. \u003cbr\u003eChapter 8: Team Teams build good software, not a collection of resources. Teams develop through long-term shared motivation; from experiencing failures and successes together. When raw material is ideas, like with software, the quality of the team determines the quality of the output. \u003cbr\u003eChapter 9: Culture Culture eats strategy. Therefore, teams need a medium of good culture to thrive. Because innovation always happens within a creative culture, never within a compliance culture. Rigid processes create compliance but dampen creativity. \u003cbr\u003eChapter 10: Management Creative culture requires Creative management. You have to equip and empower teams to solve user and customer problems. And an enterprise must model every important solution attribute within the organization structure first. \u003cbr\u003eEpilogue\u003c\/div\u003e\u003c\/div\u003e","brand":"APress","offers":[{"title":"Default Title","offer_id":48739668296023,"sku":"9781484291689","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781484291689.jpg?v=1720052860"},{"product_id":"aiming-high-masayoshi-son-softbank-and-disrupting-silicon-valley-9781529338577","title":"Aiming High: Masayoshi Son, SoftBank, and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e__________\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e*Picked by the \u003ci\u003eFinancial Times\u003c\/i\u003e as a Best Read of 2021*\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e'Impressive and inspiring' \u003c\/i\u003e\u003cb\u003eFinancial Times \u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003e'I have no intention of making small bets'\u003c\/i\u003e \u003cb\u003e- Masayoshi Son\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eIn order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e __________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThere is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve. \u003cbr\u003e\u003cbr\u003eMasayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank Group, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo!\u003cbr\u003e\u003cbr\u003eHe has an audacious vision for the future and one that is unmatched in the tech industry. \u003ci\u003eAiming High \u003c\/i\u003eprovides insight into this charismatic and visionary leader. \u003cbr\u003e\u003cbr\u003eOriginally published in Japan, this book charts Son's rise from a Korean immigrant who left Japan at 16 to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank Group and it's visionary and charismatic CEO is shaping the future of tech.\u003cbr\u003e __________\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48740192420183,"sku":"9781529338577","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529338577.jpg?v=1720054100"},{"product_id":"influence-empire-the-story-of-tencent-and-chinas-tech-ambition-shortlisted-for-the-ft-business-book-of-2022-9781529346855","title":"Influence Empire: The Story of Tencent and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e*SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022*\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e*A TIMES BUSINESS BOOK OF THE YEARS 2022*\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e*A NEW YORK TIMES BEST BUSINESS BOOK 2022*\u003cbr\u003e*A FORBES ESPANA TOP TEN BOOK 2022*\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e*A PROJECT SYNDICATE 2022 BEST READ*\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' \u003cb\u003e- \u003ci\u003eGuardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e'\u003c\/i\u003eVital . . . More than a corporate hagiography, Ms. Chen's book offers insight into the company via executive interviews and exclusive details.' \u003ci\u003e\u003cb\u003eNew York Times\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'\u003ci\u003eInfluence Empire\u003c\/i\u003e by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' \u003cb\u003e-- Brad Stone, author of \u003ci\u003eAmazon Unbound\u003c\/i\u003e and \u003ci\u003eThe Everything Store\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eORDER NOW:  \u003c\/b\u003ethe first definitive look at Tencent, one of the world's largest tech companies. \u003cbr\u003e__________\u003cbr\u003e\u003cbr\u003eIn 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.\u003cbr\u003e\u003cbr\u003eYet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.\u003cbr\u003e\u003cbr\u003eFounded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.\u003cbr\u003e\u003cbr\u003eIn this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.\u003cbr\u003e__________\u003cbr\u003e\u003cbr\u003e'There's so much fascinating detail here.' \u003cb\u003e\u003ci\u003e-- The Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change.' \u003cb\u003e-- Howard French, former NY Times Shanghai bureau chief and author of \u003ci\u003eEverything Under the Heavens: How the Past Helps Shape China's Push for Global Power\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'A book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.' \u003cb\u003e-- David Barboza, \u003ci\u003eThe Wire\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'\u003ci\u003eInfluence Empire\u003c\/i\u003e by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' \u003cb\u003e-- \u003c\/b\u003e\u003cb\u003eBrad Stone, author of \u003ci\u003eAmazon Unbound\u003c\/i\u003e and \u003ci\u003eThe Everything Store\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China,\u003c\/b\u003e which also stand among the biggest and richest tech giants in the world. Foremost among them is the biggest behemoth of them all, Tencent, a Swiss Army Knife of a company that combines the services of a half dozen or more of the best-known internet giants in the West. The immense wealth and reach deep into every household in China of companies like these has recently placed them at the center of Beijing's regulatory and political attention. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to\u003ci\u003e Influence Empire: The Story of Tencent and China's Tech Ambition\u003c\/i\u003e, that will finally change. \u003cb\u003e- - Howard French, former \u003ci\u003eNY Times\u003c\/i\u003e Shanghai bureau chief and author of \u003ci\u003eEverything Under the Heavens: How the Past Helps Shape China's Push for Global Power\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eLulu Yilun Chen's \u003ci\u003eInfluence Empire\u003c\/i\u003e is the compelling story of one of the world's most important, but least understood companies. It is a must-read for anyone who wants to understand how the curious collision of business, technology and politics in today's China will reshape our world. \u003cb\u003e- - Peter Martin, author of \u003ci\u003eChina's Civilian Army\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eIn \u003ci\u003eInfluence \u003c\/i\u003e\u003ci\u003eEmpire\u003c\/i\u003e, the long-time tech reporter narrates the emergence of China's tech titans their often-haphazard rises to success, and the struggles between then for revenue and domination of the marketplace... The book asks whether without freedom of thought China's economic miracle can persist. \u003cb\u003e-- The Post\u003c\/b\u003e\u003cbr\u003e'Vital . . . More than a corporate hagiography, Ms. Chen's book offers insight into the company via executive interviews and exclusive details.' \u003cb\u003e-- \u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e'The company, China's largest internet giant, now has a massive portfolio of internet firms across a wide range of sectors, including social media, e-commerce, ride-hailing, gaming, and tutoring. But the future of Chinese Big Tech is very much in question, making the many fascinating stories in Chen's book essential reading for China watchers.' \u003cb\u003e-- Project Syndicate\u003c\/b\u003e\u003cbr\u003e'\u003cb\u003eA \u003c\/b\u003e\u003cb\u003efascinating study of the tech giant and its symbiotic relationship with the Chinese government\u003c\/b\u003e ... With \u003ci\u003eInfluence Empire\u003c\/i\u003e, Chen, a reporter for Bloomberg, seeks to tell the story of arguably China's greatest entrepreneurial success, expose the threads that link Xi Jinping's regime to your Snapchat account, and familiarise us with the company's reclusive, 50-year-old founder Ma Huateng, who goes by the incongruous English moniker \"Pony\"... The book's most interesting material explores the waxing and waning of the relationship between Tencent and the Chinese communist party, which is eager to, as Chen puts it, \"keep the rising class of tech-savvy moguls in place before their economic aspirations turn political.\"' \u003cb\u003e-- \u003ci\u003eGuardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eA book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves. \u003cb\u003e-- David Barboza, \u003ci\u003eThe Wire\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThere's so much fascinating detail here: the company may serve as a 'towering paean to futurism and commerce' but it still has the Communist Party woven into its fabric, extolling its past glories in the company gym. \u003cb\u003e-- \u003ci\u003eThe Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e'It's a fascinating story of entrepreneurship, of what it's like to build a company in a Communist state. Chen clearly charts the rise of one of the largest tech and social media companies in the world, which is shadowed by one of the most paranoid governments in the world. In one corner of the ring you have the values of the Communist Party, in the other you have the value proposition of Tencent. Chen goes beyond that, we get the stories behind the headline, the characters, the culture and the back stories.' -- \u003cb\u003eMimi Alemayehou, Senior Vice President for Public-Private Partnerships, Strategic Growth, Mastercard \u003c\/b\u003e\u003cbr\u003e'Coming to grips with the tech industry is not easy at the best of times given how quickly the sector evolves. It is even more difficult when it is in China and the relationship (between tech companies) and the government is extremely fluid, yet \u003ci\u003eInfluence Empire\u003c\/i\u003e by Lulu Chen manages to provide important insights across all these dimensions. The book is an engaging look into the Chinese tech world, including the relationship with not just the government there, but also with western capital. It comes at a time, to quote the author 'alliances and allegiances change within the blink of an eye\" and \"national champions become public enemies overnight.\" This book will be of interest to a very broad range of people, and rightly so, from tech specialists, economists and corporate executives worrying about disruption of supply chains to those interested in innovation, as well as those assessing the increasing weaponization of tech for national security purposes.' -- \u003cb\u003eMohamed El-Erian, President, Queens' College, Cambridge University, Advisor to Allianz and Gramercy \u003c\/b\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48740201431383,"sku":"9781529346855","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529346855.jpg?v=1720054123"},{"product_id":"silicon-values-the-future-of-free-speech-under-surveillance-capitalism-9781788738811","title":"Silicon Values: The Future of Free Speech Under","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Internet once promised to be a place of extraordinary freedom beyond the control of money or politics, but today corporations and platforms exercise more control over our ability to access information and share knowledge to a greater extent than any state.  In \u003ci\u003eSilicon Values\u003c\/i\u003e, leading campaigner Jillian York, looks at how our rights have become increasingly undermined by the major corporations desire to harvest our personal data and turn it into profit. She also looks at how governments have used the same technology to monitor citizens and threatened our ability to communicate. As a result our daily lives, and private thoughts, are being policed in an unprecedented manner. \u003cbr\u003e\u003cbr\u003eWho decides the difference between political debate and hate speech? How does this impact on our identity, our ability to create communities and to protest? Who regulates the censors? In response to this threat to our democracy, York proposes a user-powered movement against the platforms that demands change and a new form of ownership over our own data.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eone of the leading scholars on Internet control and censorship. * Boston Globe *\u003cbr\u003eThe Internet has never been the utopia of free and equal expression its ideologues would have us believe it is. Jillian York's vivid reportage shows us that the power to determine who gets to use it to speak, and under what circumstances, is now more concentrated - and less accountable - than ever before. -- Adam Greenfield, author of Radical Technologies\u003cbr\u003eFor years, Jillian York has been at the forefront of defending freedom of expression online. Her new book unpacks how Silicon Valley corporations have gained more control over speech than the most ambitious of governments and how ill-prepared they often are to use that power in ways that are just and fair. Entertaining, deeply informative and often very personal, Jillian's journey into the world of online speech reflects on deep questions about how we should treat one another and who makes rules for societies in our digital world. -- Ethan Zuckerman, Associate Professor, UMass Amherst and co-founder Global Voices\u003cbr\u003eJillian C. York gives us a personal, relevant, and accessible reflection on how our world has become governed by Silicon Valley. She takes us on an enjoyable journey from San Francisco to Tunis to Cairo to Berlin to trace the change from the early belief in maximizing free speech shared by the big tech platforms and we, the people, alike to the increasing policies of surveillance and control exercised by the platforms (and encouraged by most governments) that makes the struggle for free expression a much more demanding battle. Her conclusions offer hope and guidance as to what we need to do, not just for the sake of free speech but for the freedom to shape our very identity and agency.\" -- Rasha Abdulla, Professor of Mass Communication at The American University in Cairo, and author of The Internet in the Arab World: Egypt and Beyond.\u003cbr\u003eAn incisive and compelling read that places Silicon Valley'splatforms and policies in a global context. York knows this terrain intimately,and she takes us to the key battlegrounds that have shaped content moderation,internet governance, and the political economies of online expression. -- Kate Crawford, author of Atlas of AI\u003cbr\u003e[Silicon Values] casts a wide-enough net over relevant topics and examples to be richly informative, while still managing to be straightforward in its style. York offers a solid entry point for those who have been following ongoing issues relating to the intersection of politics and technology.\" -- Jesse A. Lambertson * Library Journal *","brand":"Verso Books","offers":[{"title":"Default Title","offer_id":48741629362519,"sku":"9781788738811","price":12.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788738811.jpg?v=1720058203"},{"product_id":"project-to-product-how-to-survive-and-thrive-in-the-age-of-digital-disruption-with-the-flow-framework-9781942788393","title":"Project to Product: How to Survive and Thrive in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn the Age of Software, will your business dominate and maintain relevance—or will it become a digital relic?\u003c\/p\u003e\u003cp\u003eAs tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S\u0026amp;P 500 companies will be replaced in the next ten years. A new approach is needed. \u003c\/p\u003e\u003cp\u003eIn Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"If you want to get rid of obsolete practices and succeed with the new digital, read this book.\" -- Carlota Perez, author of Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages\u003cbr\u003e\"Project to Product is going to be one of the most influential reads of 2019 and beyond. One that connects work outcomes to business results. One that provides models to make better business decisions. One that gives technology leaders a framework to enable the change necessary for companies to remain relevant..\" -- Dominica DeGrandis\u003cbr\u003e\"Every now and then, a body of work comes along with such timely precision that you think hallelujah! Mik's book Project to Product is the perfect antidote for those businesses struggling with digital transformation, broken Agile implementations, and the onslaught of enterprise disruption. In fact, it's a really important component in the world of flow which is at the forefront of business agility. Not only will this framework help your teams ignite their software delivery cadence but to do it at scale, with high quality, reduced costs, and increased value. And more importantly, with happy teams—with the metrics to prove it.\" -- Fin Goulding, International CIO at Aviva and co-author of Flow: A Handbook for Change-Makers, Mavericks, Innovation Activists, Leaders: Digital Transformation Simplified and 12 Steps to Flow: The New Framework for Business Agility\u003cbr\u003e\"I had the pleasure of having an advance copy of Project to Product at my company over the summer—and what an eye opener it is. This book is spot on the journey Volvo Car Group is starting up right now. The insight Mik has in our industry and the way his book describes the Age of Software makes this our new “go to” book for our product journey in our digital landscape!\" -- Niclas Ericsson, Senior IT Manager, Volvo Car Corp\u003cbr\u003e\"With the introduction of the Flow Framework, Mik has provided a missing element to any large-scale Agile transformation. I recommend that anyone involved in complex product delivery read this book and think about how they can apply this thinking to their value stream.\" -- Dave West, CEO Scrum.org and author of Nexus Framework for Scaling Scrum: Continuously Delivering an Integrated Product with Multiple Scrum Teams\u003cbr\u003e\"Many large organizations are still applying a management model from the early 1900s optimized for manual labor to everything they do, including complex, unique product development. With this book, Mik provides a great articulation of the importance of focussing on the work not the workers, on the value stream network, and on lessons learned on what to avoid. Mik, who has many years experience working with hundreds of companies on this topic, shares his wisdom and insights via a Flow Framework, which is immensely valuable for organizations who recognize the need to move to better ways of working.\" -- Jonathan Smart\u003cbr\u003e\"Project to Product is a very insightful book, and the overall model Mik lays out for the Flow Framework is especially intriguing. Not only does Mik address the complexities of Agile transformation and moving to a product-based development, he also discusses how to get your architecture, process, and metrics integrated in a way to effectively measure value delivery. I got pretty excited about the Flow Framework and look forward to applying it to my own technology transformation activities.\" -- Ross Clanton, Chief Architect and Managing Director, American Airlines\u003cbr\u003e“During our transformation to a '100% Agile' BMW Group IT organization, we discovered early on that the former project portfolio approach did not sufficiently support our journey. Therefore, we started with a transition from 'project to product.' The exchanges with Mik on the topic of product orientation and the Flow Framework was very helpful and a real inspiration for me. The fact that Mik is now sharing his vast knowledge in this book makes me particularly happy. It provides the motivation and the toolset necessary to help create a product portfolio based on a value driven approach. For me it is a must read—and indeed it is also a fun read.” -- Ralf Waltram, Head of IT Systems Research \u0026amp; Development, BMW Group\u003cbr\u003e“Organizing software development as a group of loosely connected projects will never lead to good products. Kersten explains how to tie work products to value streams corresponding to features, defects, security, and (technical) debt....A major contribution to the theory of management in the age of software.” -- Carliss Y. Baldwin, William L. White Professor of Business Administration at the Harvard Business School, Emerita, and co-author of Design Rules, Volume 1: The Power of Modularity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eList of Illustrations \u003c\/p\u003e \u003cp\u003eForeword by Gene Kim \u003c\/p\u003e \u003cp\u003eIntroduction: The Turning Point\u003c\/p\u003e  \u003cp\u003ePART I: THE FLOW FRAMEWORK \u003c\/p\u003e \u003cp\u003eChapter 1 The Age of Software \u003c\/p\u003e \u003cp\u003eChapter 2 From Project to Product \u003c\/p\u003e \u003cp\u003eChapter 3 Introducing the Flow Framework \u003c\/p\u003e  \u003cp\u003ePART II: VALUE STREAM METRICS \u003c\/p\u003e \u003cp\u003eChapter 4 Capturing the Flow Metrics \u003c\/p\u003e \u003cp\u003eChapter 5 Connecting to Business Results \u003c\/p\u003e \u003cp\u003eChapter 6  Tracking Disruptions \u003c\/p\u003e  \u003cp\u003ePART III: VALUE STREAM NETWORKS \u003c\/p\u003e \u003cp\u003eChapter 7 The Ground Truth of Enterprise Toolchains \u003c\/p\u003e \u003cp\u003eChapter 8 Specialized Tools and the Value Stream \u003c\/p\u003e \u003cp\u003eChapter 9 Value Stream Management \u003c\/p\u003e \u003cp\u003eConclusion: Beyond the Turning Point \u003c\/p\u003e  \u003cp\u003eRESOURCES \u003c\/p\u003e \u003cp\u003eGlossary \u003c\/p\u003e \u003cp\u003eNotes \u003c\/p\u003e \u003cp\u003eIndex \u003c\/p\u003e \u003cp\u003eAcknowledgments \u003c\/p\u003e \u003cp\u003eAbout the Author \u003c\/p\u003e","brand":"IT Revolution Press","offers":[{"title":"Default Title","offer_id":48742869958999,"sku":"9781942788393","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781942788393.jpg?v=1720063145"},{"product_id":"industrial-devops-build-better-systems-faster-9781950508792","title":"Industrial Devops: Build Better Systems Faster","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"IT Revolution Press","offers":[{"title":"Default Title","offer_id":48742883230039,"sku":"9781950508792","price":21.25,"currency_code":"GBP","in_stock":false}]},{"product_id":"organization-and-management-of-it-the-new-role-of-it-and-the-cio-in-digital-transformation-9783658395711","title":"Organization and Management of IT: The New Role","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book takes a practical look at how IT organizations need to position themselves optimally in this dynamically changing world and what this means for the leadership of this increasingly important IT. In addition, the book takes a closer look at the topic of managing an IT organization: What is the role and what are the leadership responsibilities of a CIO? How and by what means can an IT organization best be managed? How can complex change processes and transformations be managed? Thus, the book offers a practical guide for organizational change or reorganization of IT with many tips on change management, leadership, and agile methods and approaches in the new IT organization. \u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe IT organization in the change of the time - The structure of IT organizations - Leadership of IT organizations\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":48743139344727,"sku":"9783658395711","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658395711.jpg?v=1720064281"},{"product_id":"digitalisierung-im-spannungsfeld-von-politik-wirtschaft-wissenschaft-und-recht-2-band-wissenschaft-und-recht-9783662564370","title":"Digitalisierung im Spannungsfeld von Politik,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDieses Beitragswerk bringt Vorreiter, öffentliche Meinungsbildner und renommierte Fachexperten zu Fragestellungen des digitalen Wandels zusammen und bündelt deren Blickwinkel auf dieses entscheidende Zukunftsthema. Somit beleuchten die hochkarätigen Autoren aus Politik, Wirtschaft, Wissenschaft und Recht mit ihren Beiträgen, in zwei Bänden des Herausgeberwerkes, unterschiedliche Facetten der Digitalisierung. Dabei wird bewusst kein abschließendes, wertendes Fazit vorweggenommen – gerade die durchaus kontroversen Sichtweisen der Autoren tragen zum Mehrwert des vorliegenden Werkes und insbesondere der gesellschaftlichen Diskussion zum digitalen Wandel bei. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eGeleitwort.- Vorwort.- Digitalisierung im Spannungsfeld der grundgesetzlichen Kompetenzträger.- Selbstverwaltete digitale Identitäten.- Die Digitalisierung des Besteuerungsverfahrens.- Digitale Werkzeuge im Spannungsfeld zwischen Spielen und Lernen im naturwissenschaftlichen Unterricht.- Standardisierung in der digitalen Finanzberichterstattung.- Die Geschenk-Ökonomie der digitalen Gesellschaft.- Legal Tech.- Der digitale Nachlass.- Arbeitszeit und Ort 4.0.- Economy on Demand am Beispiel von Crowdworking.- Hilfsmittel zur Steuererhebung.- Digitalisierung und Industrie 4.0.- Herausforderungen des Rechtsstaats im Zeitalter der Digitalisierung.- Sichere Software im Umfeld von Industrie 4.0.- Ohne IT-Sicherheit gelingt keine nachhaltige Digitalisierung.- Politik unter den Rahmenbedingungen der Digitalisierung.- Die Digitalisierung im Rechtsmarkt.- Glückliche\/zufriedene Mitarbeiter.- Auswirkungen des Einsatzes von 3D-Druckern auf die Besteuerung im Land des privaten Abnehmers.- „Weiterbildung 4.0“ für die Wirtschaft 4.0.- Digitalisierung und MemberValue.- Rechtliche Herausforderungen der Digitalisierung.- Industrie 4.0 aus Perspektive der nachhaltigen industriellen Wertschöpfung.- Die digitale Wirtschaft: Was ändert sich am Arbeitsmarkt?.- Herausforderungen der Digitalisierung aus der Perspektive der öffentlichen Verwaltung.- Digitalisierung der Arbeitswelt.- Der Notar als Digitalisierungsmuffel.","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":48743141802327,"sku":"9783662564370","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"applications-and-trends-in-fintech-i-governance-ai-and-blockchain-design-thinking-9789811249297","title":"Applications And Trends In Fintech I: Governance,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is the first part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. Readers will gain knowledge about the applications of fintech in finance and its latest developments as well as trends.This fourth volume covers the foundation of fintech, which is ethics and governance, and advanced topics in two of the most important technologies, artificial intelligence and blockchain. Together with the second part in applications and trends (fifth volume), these two books will deepen readers' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":48743283261783,"sku":"9789811249297","price":42.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789811249297.jpg?v=1720064914"},{"product_id":"applications-and-trends-in-fintech-ii-cloud-computing-compliance-and-global-fintech-trends-9789811249303","title":"Applications And Trends In Fintech Ii: Cloud","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is the second part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. 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Together with the first part in applications and trends (fourth volume), these two books will deepen readers' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":48743283360087,"sku":"9789811249303","price":42.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789811249303.jpg?v=1720064916"},{"product_id":"pokemon-epic-stickers-9780008534202","title":"Pokemon Epic stickers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis Epic Sticker Book contains over 200 awesome stickers and is packed full of your favourite Pokémon, from Pikachu to Charizard. Learn about each region's first partner Pokémon and their evolutions and test your training knowledge with challenging activities throughout the book.Join Pikachu and all your favourite Pokémon friends for an adventure across the regions.With a Pokédex of facts about the starter Pokémon for each region, from Alola to Galar  this is a must-have for ultimate Pokémon Trainers!Complete the activities, test your knowledge with a quiz, and be crowned Pokémon master in this Epic Sticker Book.","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48861574365527,"sku":"9780008534202","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780008534202.jpg?v=1722247333"},{"product_id":"social-capital-9780008524234","title":"Social Capital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA David and Goliath story about Ireland's role as prime real estate for the world's largest tech multinationals, and the considerable impact it has had on us as individuals.At the start of the millennium, the Tech giants landed on Ireland's shores. Dublin, once one of Europe's poorest cities, became a beacon of Silicon Valley's promise of progress and power. As the face of the capital was remade in the image of Big Tech, Irish society embraced technology like no other. Romantic Ireland was dead and gone: social media was here to stay.In this provocative account, Aoife Barry explores the human cost of Ireland's Faustian pact with Big Tech, from the local communities uprooted by Google to the traumatised moderators squirrelled in the capital's pockets, keeping the internet safe at a terrible price. 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Marcus du Sautoy investigates how games provided the first opportunities for deep mathematical insight into the world, how understanding maths can help us play games better, and how both maths and games are integral to human psychology and culture.For as long as there have been people, there have been games, and for nearly as long, we have been exploring and discovering mathematics. A grand adventure, Around the World in 80 Games teaches us not just how games are won, but how they, and the maths behi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‘Marcus du Sautoy’s brilliantly clear and captivating prose manages to bring to life the drama of so many different games. With the lightest of touches du Sautoy manages persuasively to show how games are both narratives that speak about us and structures whose ideas underlie everything in our known universe. And on top of it, the book serves as an absolutely indispensable compendium. Rainy weekends in Cornwall will now be welcomed’ \u003cstrong\u003eStephen Fry\u003c\/strong\u003e\u003c\/p\u003e           \u003cp\u003e'A delightful and addictive celebration of games. You’ll keeping wanting one more go' \u003cstrong\u003eDara Ó Briain\u003c\/strong\u003e\u003c\/p\u003e           \u003cp\u003e‘Whether your game is Go, Dungeons and Dragons, or Chocolate Chilli Roulette, you'll find this book adorable. It's lively, creative and humane – exactly as one would expect from Marcus du Sautoy’ \u003cstrong\u003eTim Harford, author of \u003cem\u003eHow To Make The World Add Up\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e           \u003cp\u003e‘The book encapsulates the very essence of human ingenuity and our intrinsic love for play and exploration. You do not need to be a seasoned player nor a skilled mathematician to relish this enchanting read. However, this book may just encourage you to become the one or the other’ \u003cstrong\u003eReiner Knizia, award-winning game designer\u003c\/strong\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48864008700247,"sku":"9780008525910","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"around-the-world-in-80-games-9780008525927","title":"Around the World in 80 Games","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e''BRILLIANTLY CLEAR AND CAPTIVATING PROSE'' STEPHEN FRYA WATERSTONES BOOK OF YEAR 2023An award-winning mathematician explores the maths behind the games we love and why we love to play them.Where should you move first in Connect 4?Which property is best in Monopoly?How can pi help you win Rock Paper Scissors?Crossing oceans, continents and millennia, award-winning mathematician Marcus du Sautoy explores how maths and games have always been deeply intertwined. As well as being integral to human psychology and culture throughout the ages, games provided the first opportunities for deep mathematical insight into the world. This grand adventure teaches us how to strategise, play better and win more often.The subject matter is fun (I mean, isn't it quite literally the definition of fun?) and du Sautoy's enthusiasm is infectious' THE SUNDAY TIMES''A delightful and addictive celebration of games. You'll keep wanting one more go'' DARA Ó BRIAIN, author of Is There Anybody Out There?Lively, creative and humane  exactly as one would expect from Marcus du Sautoy' TIM HARFORD, author of How To Make The World Add UpYou do not need to be a seasoned player nor a skilled mathematician to relish this enchanting read. However, this book may just encourage you to become the one or the other' REINER KNIZIA, award-winning game designer\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‘With the lightest of touches du Sautoy manages persuasively to show how games are both narratives that speak about us and structures whose ideas underlie everything in our known universe. And on top of it, the book serves as an absolutely indispensable compendium. Rainy weekends in Cornwall will now be welcomed’ Stephen Fry\u003c\/p\u003e           \u003cp\u003e'A delightful and addictive celebration of games. You’ll keeping wanting one more go' Dara Ó Briain\u003c\/p\u003e           \u003cp\u003e‘Whether your game is Go, Dungeons and Dragons, or Chocolate Chilli Roulette, you'll find this book adorable. It's lively, creative and humane – exactly as one would expect from Marcus du Sautoy’ Tim Harford, author of \u003cem\u003eHow To Make The World Add Up\u003c\/em\u003e\u003c\/p\u003e           \u003cp\u003e‘The book encapsulates the very essence of human ingenuity and our intrinsic love for play and exploration. You do not need to be a seasoned player nor a skilled mathematician to relish this enchanting read. However, this book may just encourage you to become the one or the other’ Reiner Knizia, award-winning game designer\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48864008831319,"sku":"9780008525927","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"official-super-mario-bring-on-the-bad-guys-9780008641443","title":"Official Super Mario Bring on the Bad Guys","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis brand-new full-colour activity book with over 500 stickers stars Nintendo''s classic team of Mario and Luigi, and their most fearsome foes!Super Mario fans will love this full-colour activity book featuring Mario, Luigi, Princess Peach and all their foes  Bowser, Koopalings, Wario, Waluigi and more! It''s filled with action-packed activities and over 500 stickers for gamers of all ages!Mario made his debut in the 1980s in arcades around the world and has since gone on to star in many adventures, evolving into the beloved icon he is today. He is a video game sensation, appearing across all genres  from action platformers to sports, kart racing and beyond.","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48864037273943,"sku":"9780008641443","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780008641443.jpg?v=1722270099"},{"product_id":"official-the-legend-of-zelda-links-book-of-adventure-an-official-legend-of-zelda-activity-book-perfect-for-kids-and-fans-of-the-video-game-9780008641481","title":"Official The Legend of Zelda Links Book of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAre you up to the challenge? Venture with Link and Princess Zelda in this full-colour activity book based on Nintendo''s classic franchise The Legend of Zelda!Fans of The Legend of Zelda series will love this full-colour activity book featuring Link, Princess Zelda and their adventures in Hyrule. With tons of epic games and boss puzzles, The Legend of Zelda followers will love this super-interactive book!From its North American debut in 1987, The Legend of Zelda series of games has earned a well-deserved reputation for capturing the hearts and imaginations of players. The art design and mood differs greatly across each title, but they unite to tell the story of the main protagonist, Link, as he battles against all obstacles to prevent evil from consuming the land.","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48864037405015,"sku":"9780008641481","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"official-super-mario-mario-time-an-official-mario-activity-book-perfect-for-kids-and-fans-of-the-video-game-9780008641436","title":"Official Super Mario Mario Time An official Mario","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHere we go! Super Mario fans will love this full-colour activity book starring Nintendo''s classic team of Mario, Luigi and their friends!Super Mario fans of all ages will love this full-colour activity book featuring Mario, Luigi, Princess Peach and all their friends from the Mushroom Kingdom. With tons of epic games and boss puzzles, Super Mario fans will love to power up with this super-interactive book!Mario first appeared in 1981 with the arcade classic Donkey Kong, and has since gone on to star in many adventures, allowing him to evolve into the beloved icon he is today. He is a video game sensation, appearing across all genres  from action-platformers to sports, kart racing and beyond.","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":48864037437783,"sku":"9780008641436","price":7.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780008641436.jpg?v=1722270098"},{"product_id":"alibaba-9780062413413","title":"Alibaba","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world.\u003cbr\u003e\u003cbr\u003eGranted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way. \u003cbr\u003e\u003cbr\u003eDuncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets?\u003cbr\u003e\u003cbr\u003eClark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Anybody who thinks the Chinese just copy or steal technology from the West should read this book and think again. Jack Ma is part Bill Gates, part Steve Jobs, part Larry Page, part Sergei Brin, and part Mark Zuckerberg all rolled into one.\" -- Sir Martin Sorrell, CEO of WPP \"Useful, business-minded reporting on an unconventional corporate magnate, containing both corporate and human-interest perspectives.\" -- Kirkus \"This absorbing and well-written portrayal of Ma's character, and his role in Alibaba's development will appeal to a wide range of readers.\" -- Library Journal \"A clean and compelling narrative...[Clark] tells the story with flair.\" -- Wall Street Journal \"A fascinating new book.\" -- The Economist \"A must-read for anyone hoping to navigate China's new economy\". -- Financial Times","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864081674583,"sku":"9780062413413","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062413413.jpg?v=1722270305"},{"product_id":"blood-sweat-and-pixels-9780062651235","title":"Blood Sweat and Pixels","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eNATIONAL BESTSELLER\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e“The stories in this book make for a fascinating and remarkably complete pantheon of just about every common despair and every joy related to game development.” — Rami Ismail, cofounder of Vlambeer and developer of Nuclear Throne\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDeveloping video games—hero''s journey or fool''s errand? 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Making video games is also an excruciating journey into Hellmouth itself. Jason Schreier’s wonderful book captures both the excitement and the hell. Here, at long last, is a gripping, intelligent glimpse behind a thick (and needlessly secretive) creative curtain.” — Tom Bissell, author of Extra Lives and Apostle, and writer on the Gears of War, Uncharted, and Battlefield franchises  “A meticulously researched, well-written, and painful at times account of many developers’ and studios’ highs and lows. May need to make it required reading for the developers at my studio.” — Cliff Bleszinski, creator of Gears of War and founder of Boss Key Productions  “The stories in this book make for a fascinating and remarkably complete pantheon of just about every common despair and every joy related to game development.” — Rami Ismail, cofounder of Vlambeer and developer of Nuclear Throne  “Jason Schreier brilliantly exposes the truth about how video games are made. Brutal, honest, yet ultimately uplifting; I’ve been gaming for thirty years, yet I was surprised by every page. Turns out what I didn’t know about my favorite hobby could fill a book. This book! Can’t recommend it enough to any serious fan of this generation’s greatest new art form.” — Adam Conover, executive producer and host of truTV’s Adam Ruins Everything  “...his enthusiasm is contagious; even if you’ve never played one of these games, you’ll be riveted by the account of how they came to be.” — Booklist  “Schreier covers the notoriously secretive gaming industry… and he knows it well… He also clearly respects [the] developers and their achievements, and treats their rueful tales of selfless struggle with an admiring deference…a useful survey of the landscape of game production at this cultural moment.” — GQ  “Schreier sets each scene with admirable prowess, giving the reader just enough information to feel the weight of each story. For anyone who has ever wondered how some of the most successful games are made, this book is a real eye-opener… At its heart, Blood, Sweat, and Pixels is an ode to the people who put every fiber of their being into making memorable experiences for gamers all over the world.” — Fiction Southeast  “Lively writing… For fans of video games, Blood, Sweat, and Pixels is a must read, but anyone interested in stories about the hard process of making art is also sure to enjoy it.” — Shelf Awareness  “One of the most insightful pieces of text I’ve ever read… It’s a well-written tale of real sacrifice, struggles, and more, it’s almost inspiring despite how sad it can be at times.” — GameZone  “Blood, Sweat, and Pixels is the instruction manual to the game industry I never realized I needed.” — GameCritics.com  “Schreier creates a compellingly warts-and-all portrait of a profession that so many who grew up playing games idolized.” — Wired","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864090390871,"sku":"9780062651235","price":10.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780062651235.jpg?v=1722270349"},{"product_id":"build-9780063046061","title":"Build","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**\u003c\/p\u003e \u003cp\u003eTony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.\u003c\/p\u003e \u003cp\u003eSo that's what this book is. An advice encyclopedia. A mentor in a box. \u003c\/p\u003e \u003cp\u003eWritten for anyone who wants to grow at work--from young grads navigating their first jobs to CEOs deciding whether to sell their company--Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.\u003c\/p\u003e \u003cp\u003eEach quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":48864120930647,"sku":"9780063046061","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780063046061.jpg?v=1722270479"},{"product_id":"web3-9780063299955","title":"Web3","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eAn essential introduction and guide to navigating the next Internet revolution—everything from the metaverse and NFTs to DAOs, decentralized finance, and self-sovereign identity—from the co-author of the international bestseller \u003cem\u003eBlockchain Revolution.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Web, and with it the Internet, are entering a new age.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Web3 will have a profound impact on the global economy and our society. Alex Tapscott has once again stepped up with timely and essential guidance to help us navigate the tremendous change underway —and the challenges and opportunities ahead.\" — Dan Schulman, CEO of PayPal  \"Web3 is a breathtaking innovation that holds great promise but also peril for those who dismiss the future. Tapscott has written a book we need as we enter a new epoch for computing and for society.\" — Larry Summers, Former United States Secretary of the Treasury  \"With Web3, Tapscott has captured the zeitgeist. We are on the brink of an extraordinary new epoch where technology can reimagine everything. With clarity of thought and deep insights, this book explores Web3's immense potential.\" — Steve Wozniak, Co-Founder of Apple Inc.  \"Tapscott has shown again why he is one of the leading thinkers in the world of blockchain. Web3 is an erudite, plugged-in tour of an emerging future world where Internet users will be free of the shackles of big tech. An insightful, engaging read.\"  — Jeff John Roberts, Crypto Editor at Fortune magazine  \"An indispensable guide to the internet's next frontier.\" — Jeremy Allaire, Co-Founder, Chairman, and CEO of Circle  “With the rise of generative AI, the metaverse and the next generation of blockchain, Web3 is now a breakthrough platform for innovators to rebuild the world of business and the global economy for a new era of prosperity. This extraordinary book shows how.” — Klaus Schwab, Chairperson of the World Economic Forum  “This book will surely become an indispensable tool for understanding Web3 at a time when the dream of a more decentralized, user-controlled internet is on the cusp of becoming a mainstream reality.”   — Camila Russo, Founder of The Defiant, Author of The Infinite Machine     “Insightful, lively and fun to read. This book is a wonderful guide to Web3. Every person who is curious and cares about the future of commerce, culture and society should read this book.”  — Yat Siu, Co-Founder of Animoca Brands     “Web3 has the potential to disrupt the experience economy by merging the digital and physical worlds, enabling fast-moving companies to WIN. Tapscott's vision for the future empowers leaders to put technology to work as Web3 matures in the years to come.”  — Bill McDermot, CEO of ServiceNow     \"Alex Tapscott does a brilliant job of dissecting the impact of Web3—how it will change power dynamics, its implications for the next generation, and where innovation must be understood rather than vilified. From one of the leading voices and thinkers in blockchain technology, this is a must-have in any library: digital or otherwise.\"  — Angie Lau, Editor in Chief, Co-CEO of Forkast Labs ","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864140263767,"sku":"9780063299955","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780063299955.jpg?v=1722270573"},{"product_id":"startup-myths-and-models-9780231194532","title":"Startup Myths and Models","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this witty and wise guide to the dilemmas of entrepreneurship, Rizwan Virk debunks misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. \u003ci\u003eStartup Myths and Models\u003c\/i\u003e is an ideal companion for readers from those just embarking on the startup life to those looking for their next adventure.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn this lively read, Riz Virk scrutinizes popular startup myths and provides crystal-clear startup models to guide entrepreneurs on their journey. Fortify yourself on this book’s rich experience and insights before you set out. -- Randy Komisar, partner, Kleiner Perkins Caufield \u0026amp; Byers, author of \u003ci\u003eThe Monk and the Riddle\u003c\/i\u003e and \u003ci\u003eStraight Talk for Startups\u003c\/i\u003e\u003cbr\u003eRiz Virk has been a founder, advisor and investor in startups for twenty-five years; \u003ci\u003eStartup Myths and Models\u003c\/i\u003e condenses those years of experience into a set of coherent lessons about the real challenges entrepreneurs face and how to overcome them. If you are going on the entrepreneur's journey, this book is a great companion for every stage of the adventure! -- Brad Feld, cofounder of Foundry Group and author of \u003ci\u003e#GiveFirst\u003c\/i\u003e and \u003ci\u003eVenture Deals\u003c\/i\u003e\u003cbr\u003eWhen launching a new business, there's no one I'd rather have at my side than Riz Virk as a cofounder or adviser.  Having Riz's book, \u003ci\u003eStartup Myths and Models\u003c\/i\u003e, is the next-best thing.  Equip yourself to win the battles that you'll encounter in your startup adventure by reading and digesting the lessons in this book.  100% results, no fluff! -- Mitchell Liu, cofounder of SLIVER.tv, Theta Labs, Gameview, and Tapjoy\u003cbr\u003eIn \u003ci\u003eStartup Myths,\u003c\/i\u003e Riz Virk debunks common misconceptions about life in Startup Land. Both funny and wise, this book is a worthwhile read for any entrepreneur. -- Jeffrey Bussgang, Harvard Business School, general partner at Flybridge Capital Partners, and author of \u003ci\u003eMastering the VC Game\u003c\/i\u003e\u003cbr\u003eI’ve founded five companies, made angel investments in over 100, and served on numerous startup boards—I wish I'd had a book like this before I started! Packed with hard-earned wisdom, Riz Virk does a great job of debunking myths and over-simple rules of thumb in the startup universe. -- Michael Dornbrook, COO of Harmonix (makers of \u003ci\u003eGuitar Hero\u003c\/i\u003e), member of Common Angels, and VP of marketing at InfoCom (makers of \u003ci\u003eZork\u003c\/i\u003e)\u003cbr\u003e\u003ci\u003eStartup Myths and Models\u003c\/i\u003e is one of the best textbooks for founders who are going through accelerators, (and, of course for those that aren't). Riz Virk reveals secrets about starting, funding, growing, and selling your startup all while doing what's most important - staying sane and healthy. This is one of my go-to recommendations for any founder beginning or currently on the startup journey. -- Pat Riley, CEO of GAN (Global Accelerator Network)\u003cbr\u003eRiz Virk was one of my inspirations to be an entrepreneur. My advice to would-be entrepreneurs is to read Riz's book \u003ci\u003eStartup Myths and Models\u003c\/i\u003e, because it contains wisdom drawn from his twenty-five years of startup battles. -- Rajeev Surati, cofounder of Flash Communications (sold to Microsoft) and Photo.net\u003cbr\u003eWhether you're a curious student or a serial entrepreneur, \u003ci\u003eStartup Myths and Models\u003c\/i\u003e is on my recommended reading list for any startup founder. Riz's use of the Hero's Journey will help you understand how answering the call to the startup adventure will forever change you for the better! -- Tim Miano, associate director, Harvard Innovation Labs, and cofounder\/CEO, SP@CE\u003cbr\u003e\u003ci\u003eStartup Myths and Models\u003c\/i\u003e cuts through all the startup noise, bringing real world experience to every entrepreneur in a super easy to access reference book. -- Will Herman, coauthor of \u003ci\u003eThe Startup Playbook,\u003c\/i\u003e angel investor, founder of 5 startups (2 IPOs)\u003cbr\u003eThis cogent, far-thinking explanation of how start-ups work will be invaluable for any aspiring founders stymied by traditional business wisdom. * Publisher’s Weekly *\u003cbr\u003eThere are practical do's and don'ts, and a nuanced discussion of how to tell if a truism is going to help or hurt your particular situation. This is the kind of expertise most founders don't have direct access to, and there are plenty of useful nuggets here. * ZDNet *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003e\u003cb\u003eStage 1: The Call to Adventure: Myths About Starting a Company\u003c\/b\u003e\u003cbr\u003eMyth #1: Build a Billion-Dollar Company\u003cbr\u003eMyth #2: Founders Start Companies to Make a Lot of Money\u003cbr\u003eMyth #3: You Have to Be First to Market\u003cbr\u003eBonus Myth #B-1: Start Something You Are Passionate About\u003cbr\u003e\u003cb\u003eStage 2: Fuel for the Journey: Myths About Raising Money\u003c\/b\u003e\u003cbr\u003eMyth #4: A Great Product and a Big Market Are the Most Important Things\u003cbr\u003eMyth #5: Two Guys and a Business Are Better Than Two Guys and a Plan\u003cbr\u003eMyth #6: Talk to as Many Investors as You Can\u003cbr\u003eMyth #7: Take the Highest Valuation You Can Get\u003cbr\u003eBonus Myth #B-2: Raise as Little (as Much) Money as Possible\u003cbr\u003e\u003cb\u003eStage 3: Travel Companions: Myths About Hiring and Management\u003c\/b\u003e\u003cbr\u003eMyth #8: Hire the Most Experienced People You Can Find\u003cbr\u003eMyth #9: Get Out of the Way and Let People Do Their Jobs, or I Can Do It Faster Myself!\u003cbr\u003eMyth #10: Better Management Causes Faster Growth\u003cbr\u003eBonus Myth #B-3: If I own X%, Then My Stock Is worth $x!\u003cbr\u003e\u003cb\u003eStage 4: The Road of Trials: Myths About Going to Market\u003c\/b\u003e\u003cbr\u003eMyth #11: Focus, Focus, Focus\u003cbr\u003eMyth #12: My Product Failed Because My Sales Guy Sucks\u003cbr\u003eMyth #13: If Only We Could Spend More on Marketing!\u003cbr\u003eMyth #14: Fail Fast, Pivot Quickly\u003cbr\u003eBonus Myth #B-4: There Is No Such Thing as Bad Publicity\u003cbr\u003e\u003cb\u003eStage 5: Acquiring the Treasure: Myths About Exiting Your Company\u003c\/b\u003e\u003cbr\u003eMyth #15: At This Rate, My Startup Will Be Worth Twice as Much Tomorrow!\u003cbr\u003eMyth #16: They’re Buying Us Because Our Product is Awesome!\u003cbr\u003eMyth #17: The Best Way to Cash Out Is to Sell or Go Public\u003cbr\u003eBonus Myth #B-5: Upfront Cash Is Better than Stock or an Earnout\u003cbr\u003e\u003cb\u003eStage 6: The Underworld and the Return: Myths About Life and Death in a Startup\u003c\/b\u003e\u003cbr\u003eMyth #18: Startups Are Hard Work\u003cbr\u003eMyth #19: Whew, I’m Glad That’s Over! No More Startups for Me!\u003cbr\u003eBonus Myth #B-6: If My Startup Fails, My Life Is Over!\u003cbr\u003eBonus Myths\u003cbr\u003eAppendix A: The Startup Market Lifecycle and Curves\u003cbr\u003eAppendix B: Meet Our Cast of Characters and Startups\u003cbr\u003eAcknowledgments\u003cbr\u003eAbout the Author\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":48864260653399,"sku":"9780231194532","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231194532.jpg?v=1722271119"},{"product_id":"humans-need-not-apply-9780300223576","title":"Humans Need Not Apply","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and workSelected as one of the 10 best science and technology books of 2015 by The Economist  After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, machine learning, and perception powering systems that rival or exceed human capabilities. Driverless cars, robotic helpers, and intelligent agents that promote our interests have the potential to usher in a new age of affluence and leisure  but as Kaplan warns, the transition may be protracted and brutal unless we address the two great scourges of the modern developed world: volatile labor markets and income inequality. He proposes innovative, free-market adjustments to our economic system and social policies to a\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Glimmers with originality and verve. . . . Others have raised these issues but Mr. Kaplan is unique in devising solutions.\"—\u003ci\u003eEconomist\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"A reminder that AI systems don’t need red laser eyes to be dangerous.\"—John Gilbey, \u003ci\u003eTimes Higher Education Supplement\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Kaplan also sidesteps the usual arguments of techno-optimism and dystopia, preferring to go for pragmatic solutions to a shrinking pool of jobs.\"—Emma Jacobs, \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Well worth reading, especially by anybody who wants to go painlessly from a standing start to a pretty thorough grounding in a debate that’s only going to intensify in the years ahead.\"—James Walton, \u003ci\u003eThe Guardian\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"An intriguing, insightful and well-written look at how modern artificial intelligence, powering algorithms and robots, threatens jobs and may increase wealth inequalities, by a Silicon Valley entrepreneur and AI expert.\"—\u003ci\u003eThe Economist\u003c\/i\u003e, \"Books of the Year\"\u003cbr\u003e\u003cbr\u003e\"Kaplan gives a fascinating insight into this world we are moving into . . . reveals, in an informative and engaging way, the issues we need to be aware of in this fascinating area of technological advancement.\"—Jonathan Stevens, \u003ci\u003eLegal Practice Management\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Artificial intelligence will transform how we live and work. But how we use AI is up to us. We are lucky to have as gifted and experienced a thinker as Jerry Kaplan to guide us as we navigate through this new age.\"—John Doerr, Partner at Kleiner Perkins Caufield \u0026amp; Byers\u003cbr\u003e\u003cbr\u003e\"Soon, Jerry Kaplan suggests from his perch at Stanford’s AI Lab, 'synthetic intellects' and 'forged laborers' are going to start changing the world in unpredictable ways. How can we make sure the benefits they deliver are broadly distributed? In this candid and informed take on the coming AI revolution—and how we might mitigate its problematic aspects—Jerry will have you thinking long into the night about a future that’s just around the corner.\"—Reid Hoffman, co-founder\/chairman of LinkedIn and co-author of the #1 NYT bestseller \u003ci\u003eThe Alliance: Managing Talent in the Networked Age\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"In a world where the popular perception of Artificial Intelligence is often driven by Hollywood fiction, it's refreshing to read such a realistic and insightful analysis to help inform public discourse about this important technology.”—Ron Moore, producer and screenwriter for Star Trek and Battlestar Galactica\u003cbr\u003e\u003cbr\u003e\"AI is creating enormous wealth, but there's no economic law that everyone will share in this bounty. As Jerry Kaplan masterfully explains, the great challenge is to harness these new technologies to deliver shared prosperity.\"—Erik Brynjolfsson, co-author of \u003ci\u003eThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"A compelling, prophetic, and timely book from a leading technology thinker, \u003ci\u003eHumans Need Not Apply\u003c\/i\u003e is a must-read for entrepreneurs, scientists, policymakers, and anyone concerned about the promise and peril of artificially intelligent machines.\"—Fei-Fei Li, Director, Stanford Artificial Intelligence Lab\u003cbr\u003e\u003cbr\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":48864339591511,"sku":"9780300223576","price":17.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780300223576.jpg?v=1722271492"},{"product_id":"atlas-of-ai-9780300264630","title":"Atlas of AI","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe hidden costs of artificial intelligence, from natural resources and labor to privacy and freedom\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“This study argues that [artificial intelligence] is neither artificial nor particularly intelligent. . . . A fascinating history of the data on which machine-learning systems are trained.”—\u003ci\u003eNew Yorker\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Crawford argues passionately that while AI is presented as disembodied, objective and inevitable, it is material, biased and subject to our own outlooks and ideologies.”—David A. Shaywitz, \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“As Kate Crawford’s trenchant \u003ci\u003eAtlas of AI\u003c\/i\u003e demonstrates again and again, artificial intelligence does not come to us as a deus ex machina but, rather, through a number of dehumanizing extractive practices, of which most of us are unaware.“—Sue Halpern, \u003ci\u003eNew York Review of Books\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eNamed one of the “Five Best Books to Read to Get Smart about AI” by the \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“One of the world’s most thoughtful researchers on the impact of AI delivers a sobering, but essential, read about how AI is accelerating undemocratic governance and increased inequality.”—John Thornhill, \u003ci\u003eFinancial Times\u003c\/i\u003e, Best Books of 2021\u003cbr\u003e\u003cbr\u003e“Exposes the dark side of AI’s success. . . . Meticulously researched and superbly written.”—Virginia Dignum, \u003ci\u003eNature\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“A sweeping view of artificial intelligence that frames the technology as a collection of empires, decisions, and actions that are together fast eliminating possibilities of sustainable future on a global scale. . . . A timely and urgent contribution.”—Michael Spezio, \u003ci\u003eScience\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Reveals the hidden costs of artificial intelligence, from the consumption of natural resources to the more subtle costs to our privacy, equality and freedom.—Simon Ings, \u003ci\u003eNew Scientist\u003c\/i\u003e, “Best Books of the Year”\u003cbr\u003e\u003cbr\u003e“A compelling new book.”—Stephanie Wood, \u003ci\u003eSydney Morning Herald\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eAtlas of AI\u003c\/i\u003e is a seminal work that brings AI within our circle of care. . . . Crawford’s book is a great contribution to the field, as efforts are made at various levels, national and international, in companies and educational institutions, to mitigate the harms of this technology. Crawford underlines that this can only happen if we ‘challenge the structures of power that AI currently reinforces and create the foundations for a different society.’”—Anais Resseguier,\u003ci\u003e AI and Ethics\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Presents an insightful perspective coupled with in-depth analysis. . . . Essential reading for those who are interested in the real-world effects of AI development, along with its political ramifications. More importantly, \u003ci\u003eAtlas of AI \u003c\/i\u003edraws attention to widely ignored aspects of policy debates, namely the human and planetary costs of AI. This book should be welcomed by AI enthusiasts, students, scholars and policy-makers seeking to grasp the fundamentals of the relationship between AI, politics and society.”—Muhammed Can, \u003ci\u003eInternational Affairs\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Well-researched, well-written, and enlightening.”—Terry Freedman,\u003ci\u003e Teach Secondary\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Crawford brings the reader on a global journey to places and interventions which have historically played, and continue to play, a key function in developing and maintaining the machinery of artificial intelligence. With a variety of well-illustrated descriptions of environmentally hazardous industries, exploitation of human labour, the origin of deeply biased data sets, and methods of classification, Crawford assists the reader in seeing through the myth of AI.”—Lina Olsson, \u003ci\u003eMetascience\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eAtlas of AI \u003c\/i\u003eis the perfect medium to begin to understand AI. Crawford wisely avoids any form of jargon and her message comes across clear and loud. The book also contains a wide array of notes and references which the more experienced readers will find very useful to go deeper into the several themes that Crawford’s atlas illustrates, but also to find new directions for future research.”—Federico Cugurullo, \u003ci\u003eTechnoscienza\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eCHOICE Outstanding Academic Titles 2021\u003cbr\u003e\u003cbr\u003eWinner of the 2022 Sally Hacker Prize, sponsored by the Society for the History of Technology (SHOT)\u003cbr\u003e\u003cbr\u003eWinner of the 2022 Best Information Science Book of the Year Award, sponsored by ASIS\u0026amp;T\u003cbr\u003e\u003cbr\u003e“A must read. Moving from lithium mines to data extraction, from labor exploitation to government surveillance, \u003ci\u003eAtlas of AI\u003c\/i\u003e eloquently reveals how intelligence is ‘made.’ It displaces anemic calls for ‘ethics’ with probing investigations into the environmental degradation, capital accumulation, and labor conditions that AI make possible.”—Wendy Hui Kyong Chun, SFU’s Canada 150 Chair in New Media\u003cbr\u003e\u003cbr\u003e“It’s a masterpiece, and I haven’t been able to stop thinking about it.”—Karen Hao, senior editor, \u003ci\u003eMIT Tech Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“In this eloquent and revelatory survey, Crawford limns the dire stakes of unbridled technological expansion. Methodologically original and keenly intelligent, \u003ci\u003eAtlas of AI\u003c\/i\u003e is an indispensable map of the present that boldly calls readers to chart a more just and sustainable future.”—Alondra Nelson, president, Social Science Research Council\u003cbr\u003e\u003cbr\u003e“Eloquent, clear and profound—this volume is a classic for our times. It draws our attention away from the bright shiny objects of the new colonialism through elucidating the social, material and political dimensions of Artificial Intelligence.”—Geoffrey C. Bowker, University of California, Irvine\u003cbr\u003e\u003cbr\u003e“By brilliantly tracing the history, mythology, ethics and politics of artificial intelligence, \u003ci\u003eAtlas of AI\u003c\/i\u003e reminds us that the stories we tell about AI are just as vital as the mathematical models that comprise these systems.”—Ruha Benjamin, author of \u003ci\u003eRace After Technology: Abolitionist Tools for the New Jim Code\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":48864351060311,"sku":"9780300264630","price":12.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"behind-the-cloud-9780470521168","title":"Behind the Cloud","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe founder of Salesforce. com tells how he created a billion-pound business and, in the process, an entire industry   In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword (Michael Dell, Chairman and CEO of Dell).  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #1: Allow Yourself Time to Recharge.\u003c\/p\u003e \u003cp\u003ePlay #2: Have a Big Dream.\u003c\/p\u003e \u003cp\u003ePlay #3: Believe in Yourself.\u003c\/p\u003e \u003cp\u003ePlay #4: Trust a Select Few with Your Idea and Listen to Their Advice.\u003c\/p\u003e \u003cp\u003ePlay #5: Pursue Top Talent as If Your Success Depended on It.\u003c\/p\u003e \u003cp\u003ePlay #6: Sell Your Idea to Skeptics and Respond Calmly to Critics.\u003c\/p\u003e \u003cp\u003ePlay #7: Define Your Values and Culture Up Front.\u003c\/p\u003e \u003cp\u003ePlay #8: Work Only on What Is Important.\u003c\/p\u003e \u003cp\u003ePlay #9: Listen to Your Prospective Customers.\u003c\/p\u003e \u003cp\u003ePlay #10: Defy Convention.\u003c\/p\u003e \u003cp\u003ePlay #11: Have—and Listen to—a Trusted Mentor.\u003c\/p\u003e \u003cp\u003ePlay #12: Hire the Best Players You Know.\u003c\/p\u003e \u003cp\u003ePlay #13: Be Willing to Take a Risk—No Hedging.\u003c\/p\u003e \u003cp\u003ePlay #14: Think Bigger.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #15: Position Yourself.\u003c\/p\u003e \u003cp\u003ePlay #16: Party with a Purpose.\u003c\/p\u003e \u003cp\u003ePlay #17: Create a Persona.\u003c\/p\u003e \u003cp\u003ePlay #18: Differentiate, Differentiate, Differentiate.\u003c\/p\u003e \u003cp\u003ePlay #19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On-Message.\u003c\/p\u003e \u003cp\u003ePlay #20: Always, Always Go After Goliath.\u003c\/p\u003e \u003cp\u003ePlay #21: Tactics Dictate Strategy.\u003c\/p\u003e \u003cp\u003ePlay #22: Engage the Market Leader.\u003c\/p\u003e \u003cp\u003ePlay #23: Reporters Are Writers; Tell Them a Story.\u003c\/p\u003e \u003cp\u003ePlay #24: Cultivate Relationships with Select Journalists.\u003c\/p\u003e \u003cp\u003ePlay #25 Make Your Own Metaphors.\u003c\/p\u003e \u003cp\u003ePlay #26: No Sacred Cows.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 The Events Playbook: How to Use Events to Build Buzz and Drive Business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #27: Feed the Word-of-Mouth Phenomenon.\u003c\/p\u003e \u003cp\u003ePlay #28: Build Street Teams and Leverage Testimony.\u003c\/p\u003e \u003cp\u003ePlay #29: Sell to the End User.\u003c\/p\u003e \u003cp\u003ePlay #30: The Event Is the Message.\u003c\/p\u003e \u003cp\u003ePlay #31: Reduce Costs and Increase Impact.\u003c\/p\u003e \u003cp\u003ePlay #32: Always Stay in the Forefront.\u003c\/p\u003e \u003cp\u003ePlay #33: The Truth About Competition (It Is Good for Everyone).\u003c\/p\u003e \u003cp\u003ePlay #34: Be Prepared for Every Scenario . . . and Have Fun.\u003c\/p\u003e \u003cp\u003ePlay #35: Seize Unlikely Opportunities to Stay Relevant.\u003c\/p\u003e \u003cp\u003ePlay #36: Stay Scrappy . . . but Not Too Scrappy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #37: Give It Away.\u003c\/p\u003e \u003cp\u003ePlay #38: Win First Customers by Treating Them Like Partners.\u003c\/p\u003e \u003cp\u003ePlay #39: Let Your Web Site Be a Sales Rep.\u003c\/p\u003e \u003cp\u003ePlay #40: Make Every Customer a Member of Your Sales Team.\u003c\/p\u003e \u003cp\u003ePlay #41: Telesales Works (Even Though Everyone Thinks It Doesn't).\u003c\/p\u003e \u003cp\u003ePlay #42: Don't Dis Your First Product with a Discount.\u003c\/p\u003e \u003cp\u003ePlay #43: Sales Is a Numbers Game.\u003c\/p\u003e \u003cp\u003ePlay #44: Segment the Markets.\u003c\/p\u003e \u003cp\u003ePlay #45: Leverage Times of Change.\u003c\/p\u003e \u003cp\u003ePlay #46: Your Seeds Are Sown, so Grow, Grow, Grow.\u003c\/p\u003e \u003cp\u003ePlay #47: Land and Expand.\u003c\/p\u003e \u003cp\u003ePlay #48: Abandon Strategies That No Longer Serve You.\u003c\/p\u003e \u003cp\u003ePlay #49: Old Customers Need Love.\u003c\/p\u003e \u003cp\u003ePlay #50: Add It On and Add It Up.\u003c\/p\u003e \u003cp\u003ePlay #51: Success Is the Number-One Selling Feature.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 The Technology Playbook: How to Develop Products Users Love.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #52: Have the Courage to Pursue Your Innovation—Before It Is Obvious to the Market.\u003c\/p\u003e \u003cp\u003ePlay #53: Invest in the Long Term with a Prototype That Sets a Strong Foundation.\u003c\/p\u003e \u003cp\u003ePlay #54: Follow the Lead of Companies That Are Loved by Their Customers.\u003c\/p\u003e \u003cp\u003ePlay #55: Don't Do It All Yourself; Reuse, Don't Rebuild.\u003c\/p\u003e \u003cp\u003ePlay #56: Embrace Transparency in Everything You Do or Be Transparent and Build Trust.\u003c\/p\u003e \u003cp\u003ePlay #57: Let Your Customers Drive Innovation.\u003c\/p\u003e \u003cp\u003ePlay #58: Make It Easy for Customers to Adopt.\u003c\/p\u003e \u003cp\u003ePlay #59: Transcend Technical Paradigms.\u003c\/p\u003e \u003cp\u003ePlay #60: Provide a Marketplace for Solutions.\u003c\/p\u003e \u003cp\u003ePlay #61: Harness Customers' Ideas.\u003c\/p\u003e \u003cp\u003ePlay #62: Develop Communities of Collaboration (aka Love Everybody).\u003c\/p\u003e \u003cp\u003ePlay #63: Evolve by Intelligent Reaction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6 The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #64: The Business of Business Is More Than Business.\u003c\/p\u003e \u003cp\u003ePlay #65: Integrate Philanthropy from the Beginning.\u003c\/p\u003e \u003cp\u003ePlay #66: Make a Foundation Part of Your Business Model\u003c\/p\u003e \u003cp\u003ePlay #67: Choose a Cause That Makes Sense and Get Experts on Board.\u003c\/p\u003e \u003cp\u003ePlay #68: Share the Model.\u003c\/p\u003e \u003cp\u003ePlay #69: Build a Great Program by Listening to the Constituents.\u003c\/p\u003e \u003cp\u003ePlay #70: Create a Self-Sustaining Model.\u003c\/p\u003e \u003cp\u003ePlay #71: Share Your Most Valuable Resources—Your Product and Your People.\u003c\/p\u003e \u003cp\u003ePlay #72: Involve Your Partners, Your Vendors, Your Network.\u003c\/p\u003e \u003cp\u003ePlay #73: Let Employees Inspire the Foundation.\u003c\/p\u003e \u003cp\u003ePlay #74: Have Your Foundation Mimic Your Business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7 The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #75: Build Global Capabilities into Your Product.\u003c\/p\u003e \u003cp\u003ePlay #76: Inject Local Leaders with Your Corporate DNA.\u003c\/p\u003e \u003cp\u003ePlay #77: Choose Your Headquarters and Territories Wisely.\u003c\/p\u003e \u003cp\u003ePlay #78: Box Above Your Weight.\u003c\/p\u003e \u003cp\u003ePlay #79: Scale Without Overspending.\u003c\/p\u003e \u003cp\u003ePlay #80: Understand Sequential Growth.\u003c\/p\u003e \u003cp\u003ePlay #81: Uphold a One-Company Attitude Across Borders.\u003c\/p\u003e \u003cp\u003ePlay #82: Follow Strategy, Not Opportunity.\u003c\/p\u003e \u003cp\u003ePlay #83: Going Far? Take a Partner. Going Fast? Go Alone.\u003c\/p\u003e \u003cp\u003ePlay #84: Fine-Tune Your International Strategy.\u003c\/p\u003e \u003cp\u003ePlay #85: Send Missionaries to Build New Markets\u003c\/p\u003e \u003cp\u003ePlay #86: Handle Global Disputes with Diplomacy (aka Light and Love).\u003c\/p\u003e \u003cp\u003ePlay #87: Edit an Overarching Outlook.\u003c\/p\u003e \u003cp\u003ePlay #88: Bring Old Tricks to New Regions.\u003c\/p\u003e \u003cp\u003ePlay #89: Don’t Use a “Seagull Approach”; the Secret to Global Success Is Commitment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 8 The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #90: Don't Underestimate Your Financial Needs.\u003c\/p\u003e \u003cp\u003ePlay #91: Consider Fundraising Strategies Other Than Venture Capital.\u003c\/p\u003e \u003cp\u003ePlay #92: Use Internet Models to Reduce Start-Up Costs.\u003c\/p\u003e \u003cp\u003ePlay #93: Set Yourself Up Properly from the Beginning, Then Allow Your Financial Model to Evolve.\u003c\/p\u003e \u003cp\u003ePlay #94: Measure a Fast-Growing Company on Revenue, Not Profitability.\u003c\/p\u003e \u003cp\u003ePlay #95: Build a First-Class Financial Team.\u003c\/p\u003e \u003cp\u003ePlay #96: Be Innovative and Edgy in Everything You Do—Except When It Comes to Your Finances.\u003c\/p\u003e \u003cp\u003ePlay #97: When It Comes to Compliance, Always Play by the Rules.\u003c\/p\u003e \u003cp\u003ePlay #98: Focus on the Future.\u003c\/p\u003e \u003cp\u003ePlay #99: Allow for Change as Your Company Grows.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 9 The Leadership Playbook: How to Create Alignment—the Key to Organizational Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlay #100: Use V2MOM to Focus Your Goals and Align Your Organization.\u003c\/p\u003e \u003cp\u003ePlay #101: Use a Top-Down and Bottom-Up Approach.\u003c\/p\u003e \u003cp\u003ePlay #102: Build a Recruiting Culture.\u003c\/p\u003e \u003cp\u003ePlay #103: Recruiting Is Sales.\u003c\/p\u003e \u003cp\u003ePlay #104: Keep Your Standards High as You Grow.\u003c\/p\u003e \u003cp\u003ePlay #105: How to Retain Top Talent.\u003c\/p\u003e \u003cp\u003ePlay #106: The Importance of Mahalo.\u003c\/p\u003e \u003cp\u003ePlay #107: Build Loyalty by Doing the Right Thing.\u003c\/p\u003e \u003cp\u003ePlay #108: Challenge Your Best People with New Opportunities.\u003c\/p\u003e \u003cp\u003ePlay #109: Solicit Employee Feedback—and Act on It.\u003c\/p\u003e \u003cp\u003ePlay #110: Leverage Everything\u003c\/p\u003e \u003cp\u003eThe Final Play.\u003c\/p\u003e \u003cp\u003ePlay #111: Make Everyone Successful.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48864631095639,"sku":"9780470521168","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470521168.jpg?v=1722272814"},{"product_id":"human-compatible-9780525558637","title":"Human Compatible","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA leading artificial intelligence researcher lays out a new approach to AI that will enable us to coexist successfully with increasingly intelligent machines\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable.\u003cbr\u003e\u003cbr\u003eIn this groundbreaking book, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines. He describes the near-term benefits we can expect, from intelligent personal assistants to vastly accelerated scientific research, and outlines the AI breakthroughs that still have to happen before we reach superhuman AI. He also spells out the ways humans are already finding to misuse AI, from lethal autonomous weapons to viral sabotage.\u003cbr\u003e\u003cbr\u003eIf the predicted breakthroughs occur and superhuman AI emerges, we will have created entities far more powerful than ourselves. How can we ensure they never, ever, have power over us?  Russell suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Such machines would be humble, altruistic, and committed to pursue our objectives, not theirs. This new foundation would allow us to create machines that are provably deferential and provably beneficial.","brand":"Penguin Putnam Inc","offers":[{"title":"Default Title","offer_id":48864997867863,"sku":"9780525558637","price":15.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780525558637.jpg?v=1722273410"},{"product_id":"cointelligence-9780593716717","title":"CoIntelligence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":48865332199767,"sku":"9780593716717","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780593716717.jpg?v=1722273998"},{"product_id":"the-illusion-of-choice-9780857199744","title":"The Illusion of Choice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Illusion of Choice identifies the 161\/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these  to win customers, retain customers and sell more.","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":48866073346391,"sku":"9780857199744","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857199744.jpg?v=1722276912"},{"product_id":"the-bezos-blueprint-9781035004119","title":"The Bezos Blueprint","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrom the bestselling author of \u003ci\u003eTalk Like TED\u003c\/i\u003e, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos – and gives you the tools to master them yourself.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJeff Bezos built Amazon. A dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Bezos Blueprint\u003c\/i\u003e, Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers.\u003cbr\u003e\u003cbr\u003eThe communication tools Bezos created \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eBoasts Amazon-like efficiency in laying out practical drills and specific exercises to apply the Bezos way of thinking to your own company or work * Financial Times *\u003cbr\u003eUnique and actionable insights that will help anyone sharpen their communication skills -- Admiral James Stavridis, Vice Chairman, Global Affairs, The Carlyle Group and 16th Supreme Allied Commander at NATO\u003cbr\u003eCarmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell -- Marc Randolph, co-founder and first CEO of Netflix\u003cbr\u003eA rewarding and informative take on how to craft a convincing message * Publishers Weekly *\u003cbr\u003eWritten so an eighth-grader could understand. Turns out the secret to Amazon’s success isn’t logistical, it’s lexical * The Wall Street Journal *\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":48866315764055,"sku":"9781035004119","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781035004119.jpg?v=1722278090"},{"product_id":"tidy-first-9781098151249","title":"Tidy First","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this practical guide, author Kent Beck, creator of Extreme Programming and pioneer of software patterns, suggests when and where you might apply tidyings to improve your code while keeping the overall structure of the system in mind.","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":48866333065559,"sku":"9781098151249","price":25.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781098151249.jpg?v=1722278175"},{"product_id":"inspired-9781119387503","title":"Inspired","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface to the Second Edition xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Lessons From Top Tech Companies \u003c\/b\u003e\u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Behind Every Great Product 5\u003c\/p\u003e \u003cp\u003eChapter 2 Technology-Powered Products and Services 7\u003c\/p\u003e \u003cp\u003eChapter 3 Startups: Getting to Product\/Market Fit 9\u003c\/p\u003e \u003cp\u003eChapter 4 Growth-Stage Companies: Scaling to Success 11\u003c\/p\u003e \u003cp\u003eChapter 5 Enterprise Companies: Consistent Product Innovation 13\u003c\/p\u003e \u003cp\u003eChapter 6 The Root Causes of Failed Product Efforts 15\u003c\/p\u003e \u003cp\u003eChapter 7 Beyond Lean and Agile 23\u003c\/p\u003e \u003cp\u003eChapter 8 Key Concepts 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Right People \u003c\/b\u003e\u003cb\u003e31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProduct Teams 32\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Principles of Strong Product Teams 33\u003c\/p\u003e \u003cp\u003eChapter 10 The Product Manager 41\u003c\/p\u003e \u003cp\u003eChapter 11 The Product Designer 53\u003c\/p\u003e \u003cp\u003eChapter 12 The Engineers 59\u003c\/p\u003e \u003cp\u003eChapter 13 Product Marketing Managers 63\u003c\/p\u003e \u003cp\u003eChapter 14 The Supporting Roles 67\u003c\/p\u003e \u003cp\u003eChapter 15 Profile: Jane Manning of Google 71\u003c\/p\u003e \u003cp\u003ePeople @ Scale 74\u003c\/p\u003e \u003cp\u003eChapter 16 The Role of Leadership 75\u003c\/p\u003e \u003cp\u003eChapter 17 The Head of Product Role 79\u003c\/p\u003e \u003cp\u003eChapter 18 The Head of Technology Role 87\u003c\/p\u003e \u003cp\u003eChapter 19 The Delivery Manager Role 91\u003c\/p\u003e \u003cp\u003eChapter 20 Principles of Structuring Product Teams 93\u003c\/p\u003e \u003cp\u003eChapter 21 Profile: Lea Hickman of Adobe 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Right Product \u003c\/b\u003e\u003cb\u003e107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProduct Roadmaps 108\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22 The Problems with Product Roadmaps 111\u003c\/p\u003e \u003cp\u003eChapter 23 The Alternative to Roadmaps 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProduct Vision 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24 Product Vision and Product Strategy 123\u003c\/p\u003e \u003cp\u003eChapter 25 Principles of Product Vision 129\u003c\/p\u003e \u003cp\u003eChapter 26 Principles of Product Strategy 133\u003c\/p\u003e \u003cp\u003eChapter 27 Product Principles 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProduct Objectives 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 28 The OKR Technique 139\u003c\/p\u003e \u003cp\u003eChapter 29 Product Team Objectives 143\u003c\/p\u003e \u003cp\u003eProduct @ Scale 146\u003c\/p\u003e \u003cp\u003eChapter 30 Product Objectives @ Scale 147\u003c\/p\u003e \u003cp\u003eChapter 31 Product Evangelism 151\u003c\/p\u003e \u003cp\u003eChapter 32 Profile: Alex Pressland of the BBC 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV The Right Process \u003c\/b\u003e\u003cb\u003e159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProduct Discovery 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 33 Principles of Product Discovery 165\u003c\/p\u003e \u003cp\u003eChapter 34 Discovery Techniques Overview 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscovery Framing Techniques 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 35 Opportunity Assessment Technique 179\u003c\/p\u003e \u003cp\u003eChapter 36 Customer Letter Technique 183\u003c\/p\u003e \u003cp\u003eChapter 37 Startup Canvas Technique 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscovery Planning Techniques 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 38 Story Map Technique 193\u003c\/p\u003e \u003cp\u003eChapter 39 Customer Discovery Program Technique 195\u003c\/p\u003e \u003cp\u003eChapter 40 Profile: Martina Lauchengco of Microsoft 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscovery Ideation Techniques 208\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 41 Customer Interviews 211\u003c\/p\u003e \u003cp\u003eChapter 42 Concierge Test Technique 215\u003c\/p\u003e \u003cp\u003eChapter 43 The Power of Customer Misbehavior 217\u003c\/p\u003e \u003cp\u003eChapter 44 Hack Days 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscovery Prototyping Techniques 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 45 Principles of Prototypes 227\u003c\/p\u003e \u003cp\u003eChapter 46 Feasibility Prototype Technique 229\u003c\/p\u003e \u003cp\u003eChapter 47 User Prototype Technique 233\u003c\/p\u003e \u003cp\u003eChapter 48 Live-Data Prototype Technique 235\u003c\/p\u003e \u003cp\u003eChapter 49 Hybrid Prototype Technique 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDiscovery Testing Techniques 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 50 Testing Usability 243\u003c\/p\u003e \u003cp\u003eChapter 51 Testing Value 251\u003c\/p\u003e \u003cp\u003eChapter 52 Demand Testing Techniques 253\u003c\/p\u003e \u003cp\u003eChapter 53 Qualitative Value Testing Techniques 259\u003c\/p\u003e \u003cp\u003eChapter 54 Quantitative Value Testing Techniques 265\u003c\/p\u003e \u003cp\u003eChapter 55 Testing Feasibility 273\u003c\/p\u003e \u003cp\u003eChapter 56 Testing Business Viability 277\u003c\/p\u003e \u003cp\u003eChapter 57 Profile: Kate Arnold of Netflix 283\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTransformation Techniques 286\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 58 Discovery Sprint Technique 287\u003c\/p\u003e \u003cp\u003eChapter 59 Pilot Team Technique 291\u003c\/p\u003e \u003cp\u003eChapter 60 Weaning an Organization Off Roadmaps 293\u003c\/p\u003e \u003cp\u003eProcess @ Scale 295\u003c\/p\u003e \u003cp\u003eChapter 61 Managing Stakeholders 297\u003c\/p\u003e \u003cp\u003eChapter 62 Communicating Product Learnings 305\u003c\/p\u003e \u003cp\u003eChapter 63 Profile: Camille Hearst of Apple 307\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V The Right Culture \u003c\/b\u003e\u003cb\u003e309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 64 Good Product Team\/Bad Product Team 311\u003c\/p\u003e \u003cp\u003eChapter 65 Top Reasons for Loss of Innovation 315\u003c\/p\u003e \u003cp\u003eChapter 66 Top Reasons for Loss of Velocity 319\u003c\/p\u003e \u003cp\u003eChapter 67 Establishing a Strong Product Culture 323\u003c\/p\u003e \u003cp\u003eAcknowledgments 327\u003c\/p\u003e \u003cp\u003eAbout the Author 329\u003c\/p\u003e \u003cp\u003eLearning More 331\u003c\/p\u003e \u003cp\u003eIndex 333\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866394276183,"sku":"9781119387503","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119387503.jpg?v=1722278444"},{"product_id":"seeing-the-unseen-9781119885832","title":"Seeing the Unseen","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eAbout the Authors xiii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Understanding Chinese Tech Companies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Shark versus the Crocodile 15\u003c\/p\u003e \u003cp\u003eChapter 2: Strategy and Tactics of Chinese Tech Companies 29\u003c\/p\u003e \u003cp\u003eChapter 3: Everyone Is Going Global 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Pop- Leadership\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Leadership 47\u003c\/p\u003e \u003cp\u003eChapter 5: People 73\u003c\/p\u003e \u003cp\u003eChapter 6: Organization 101\u003c\/p\u003e \u003cp\u003eChapter 7: Product 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Resteering the Wheel\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: The Inflection Point 151\u003c\/p\u003e \u003cp\u003eChapter 9: The Global Chinese Community Fills the Gaps 161\u003c\/p\u003e \u003cp\u003eChapter 10: Connecting the Dots 185\u003c\/p\u003e \u003cp\u003eChapter 11: Cross- Pollination of Global Markets 199\u003c\/p\u003e \u003cp\u003eEpilogue 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866423275863,"sku":"9781119885832","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119885832.jpg?v=1722278575"},{"product_id":"interconnected-realities-9781394160846","title":"Interconnected Realities","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExplore how the metaverse is changing our lives in this fast-paced, informative, and fresh take on where technology is leading usIn Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and optimistic new take on the Metaverse. Starting with metaverse realms already in existence today, the book explores the purpose that each independent platform serves, as well as how all these disparate realms will ultimately be stitched together to permanently transform our personal and business lives. You'll read about: The different metaverses: social, wellness, service, enterprise, gaming, and web3The future of augmented and virtual realitiesHow the metaverse is already woven into our daily livesExploring the purpose of the metaverse A singularly insightful and informed exploration of a fascinating subject at the intersection of technology, business, and society, Interconnected Realities is an essential resource for executives, busienss le\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface  Why Are We Here?\u003c\/p\u003e \u003cp\u003eChapter 1  Introduction to the Metaverse\u003c\/p\u003e \u003cp\u003eChapter 2  The Social Metaverse\u003c\/p\u003e \u003cp\u003eChapter 3  The Wellness Metaverse\u003c\/p\u003e \u003cp\u003eChapter 4  The Service and Social Good Metaverse\u003c\/p\u003e \u003cp\u003eChapter 5  The Gaming Metaverse\u003c\/p\u003e \u003cp\u003eChapter 6  The Web3 Metaverse\u003c\/p\u003e \u003cp\u003eChapter 7  The Enterprise Metaverse\u003c\/p\u003e \u003cp\u003eChapter 8  Today’s Metaverse-Adjacent Consumer Augmented Reality\u003c\/p\u003e \u003cp\u003eChapter 9  Metaverse Gamechangers\u003c\/p\u003e \u003cp\u003eChapter 10 Our Metaverse Superpowers\u003c\/p\u003e \u003cp\u003eEpilogue  Interconnected Realities\u003c\/p\u003e \u003cp\u003eAbout the Author\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866615591255,"sku":"9781394160846","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394160846.jpg?v=1722279475"},{"product_id":"the-tiger-and-the-rabbit-harnessing-the-power-of-the-metaverse-web3-and-ai-for-business-success-9781394190126","title":"The Tiger and the Rabbit  Harnessing the Power of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003cbr\u003e \u003cbr\u003ePreface xv\u003cbr\u003e \u003cbr\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Fable 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Getting Started 3\u003c\/p\u003e \u003cp\u003eChapter 2 The Team 15\u003c\/p\u003e \u003cp\u003eChapter 3 Learn and Be Curious— The Tech 29\u003c\/p\u003e \u003cp\u003eChapter 4 The Use Cases— Business Outcomes 71\u003c\/p\u003e \u003cp\u003eChapter 5 The Rabbit Team Plays 121\u003c\/p\u003e \u003cp\u003eChapter 6 Bold Vision and Planning Tools 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Application 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 The Five EmPOWERments Model 159\u003c\/p\u003e \u003cp\u003eAppendix A Glossary 207\u003c\/p\u003e \u003cp\u003eAppendix B Additional Thoughts on DAOs 213\u003cbr\u003e\u003cbr\u003e About the Author 217\u003cbr\u003e\u003cbr\u003e Afterword 219\u003cbr\u003e\u003cbr\u003e Index 223\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866617262423,"sku":"9781394190126","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394190126.jpg?v=1722279481"}],"url":"https:\/\/bookcurl.com\/collections\/information-technology-industries.oembed?page=12","provider":"Book Curl","version":"1.0","type":"link"}