{"title":"Graphic design Books","description":"","products":[{"product_id":"the-diagram-harmonic-geometry-9781907155338","title":"The Diagram: Harmonic Geometry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow do you divide a line into three? Or five? Or seven? Is there a simple way to marry harmony and geometry? What is the secret diagram alluded to by writers of antiquity? In this groundbreaking book, philosopher Adam Tetlow reveals the long lost Helicon, the master diagram of the ancient arts and crafts.Watch in astonishment as this magical geometric figure produces simple fractions, musical harmonies, Pythagorean triangles, perspective and more.  WOODEN BOOKS are small but packed with information. \"Fascinating\" FINANCIAL TIMES. \"Beautiful\" LONDON REVIEW OF BOOKS. \"Rich and Artful\" THE LANCET. \"Genuinely mind-expanding\" FORTEAN TIMES. \"Excellent\" NEW SCIENTIST. \"Stunning\" NEW YORK TIMES. Small books, big ideas.","brand":"Wooden Books","offers":[{"title":"Default Title","offer_id":47850606068055,"sku":"9781907155338","price":8.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781907155338.jpg?v=1710616201"},{"product_id":"fantastic-geometry-9781906069100","title":"Fantastic Geometry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"The Squeeze Press","offers":[{"title":"Default Title","offer_id":47850615144791,"sku":"9781906069100","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781906069100.jpg?v=1710616464"},{"product_id":"vu-9780500543832","title":"Vu","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Default Title","offer_id":48087854612823,"sku":"9780500543832","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780500543832.jpg?v=1713542778"},{"product_id":"photoshop-tricks-for-designers-9780134386577","title":"Photoshop Tricks for Designers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp style=\"margin:0px;\"\u003eCorey Barker is the best-selling author of the Photoshop Down \u0026amp; Dirty Tricks for Designers series and regular contributor to Photoshop User magazine. He was one of the Photoshop Guys on the popular videocast Photoshop User TV and is a featured instructor at live events like the Photoshop World Conference and Adobe MAX. He is also the founder of PhotoshopMasterFX.com.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e1. Text Effects \u003c\/li\u003e\n\u003cli\u003e2. Commercial Effects \u003c\/li\u003e\n\u003cli\u003e3. Graphic Effects \u003c\/li\u003e\n\u003cli\u003e4. Photo Effects \u003c\/li\u003e\n\u003cli\u003e5. Texture Effects \u003c\/li\u003e\n\u003cli\u003e6. Light Effects \u003c\/li\u003e\n\u003cli\u003e7. Shadow Effects \u003c\/li\u003e\n\u003cli\u003e8. Blur Effects \u003c\/li\u003e\n\u003cli\u003e9. Color Effects \u003c\/li\u003e\n\u003cli\u003e10. Hollywood Effects \u003c\/li\u003e\n\u003cli\u003e11. 3D Effects \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":48732339011927,"sku":"9780134386577","price":16.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780134386577.jpg?v=1719996475"},{"product_id":"london-the-information-capital-9780141978796","title":"LONDON The Information Capital","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDr James Cheshire\u003c\/b\u003e is a geographer with a passion for London and big data. His award-winning maps have appeared in the\u003ci\u003e Guardian\u003c\/i\u003e and the\u003ci\u003e Financial Times\u003c\/i\u003e as well as on his popular blog, \u003ci\u003eMapping London.\u003c\/i\u003e James is currently a lecturer at University College London and a Fellow of the Royal Geographical Society. In 2017, he was awarded the Royal Geographical Society's Cuthbert Peek Award in recognition of his work 'advancing geographical knowledge through the use of mappable Big Data'\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOliver Uberti\u003c\/b\u003e is a visual journalist, designer, and the recipient of many awards for his information graphics and art direction. From 2003 to 2012, he worked in the design department of \u003ci\u003eNational Geographic,\u003c\/i\u003e most recently as Senior Design Editor. He has a design studio in Ann Arbor, Michigan.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book is infinitely compelling, one you'll return to time and again, and full of 'wow, you have to see this' moments. It reinforces the notion that information really can be beautiful... * Londonist *\u003cbr\u003eThis is London as you've never seen it before * Independent *\u003cbr\u003eYou know how you've always wanted a coffee-table book that translates lots of complex social data about London into a series of gorgeously illustrated infographics? Well it's finally arrived. * Time Out *\u003cbr\u003eBrilliantly compelling...\u003ci\u003eThe Information\u003c\/i\u003e \u003ci\u003eCapital\u003c\/i\u003e is a tour de force in the modern use of graphics to make a point * London Evening Standard *\u003cbr\u003eA monumental work... Its pages are to dip into, to linger over and to return to time and again. It's hard to imagine tiring of them. * Management Today *\u003cbr\u003eYou can only imagine and get a sense of how much research and data collection must have been behind this project. It is a fascinating dissection of London life as we know it * The London Magazine *\u003cbr\u003eFascinating * London Evening Standard *\u003cbr\u003eA witty, well-written, well-designed view of the city, with enlightening and often surprising perspectives * New Scientist *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732498461015,"sku":"9780141978796","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141978796.jpg?v=1719997149"},{"product_id":"graphic-design-for-everyone-9780241343814","title":"Graphic Design For Everyone","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eConsultant editor:\u003cbr\u003eCath Caldwell  is a Senior Lecturer at Central Saint Martins, the world-leading college for art and design education at University of the Arts London. She is a former Design Director at ELLE UK, having also worked for the Guardian and Condé Nast (New York). She is the author of two books on graphic design and co-founder of the Editorial Designers Organisation.\u003cbr\u003e\u003cbr\u003eContibuting authors:\u003cbr\u003eJohnny Belknap is a native New Yorker who cut his design teeth on the iconic \u003ci\u003eVillage Voice \u003c\/i\u003enewspaper in the 1970s. He moved on to art director roles at oublications including the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eSunday Telegraph Magazine\u003c\/i\u003e, and the \u003ci\u003eJewish Chronicle\u003c\/i\u003e, as well as running his own design studio.\u003cbr\u003e\u003cbr\u003eJamie Sanchez Hearn is a graphic designer and lecturer, specializing in Typography, Branding, and Editorial Design. Jamie worked for several international design agencies before forming his own design studio. He currently teaches at Central Saint Martins and is a fellow of the UK's Higher Education Academy.\u003cbr\u003e\u003cbr\u003eEmily Wood is a graphic designer and lecturer. She has worked for leading design studios Pentagram, Johnson Banks, and Bloom, and with a range of cultural organizations, including London's V\u0026amp;A Museum and Amnesty International. Emily's research is focused on sustainability through education and design. \u003cbr\u003e\u003cbr\u003eJulia Woollams is a graphic designer, branding consultant, lecturer, and co-founder of creative consultancy 31% Wool. She specializes in cultural and not-for-profit sectors and has worked with organizations including the Science Museum, the Sendai Observatory, the University of Cambridge, and UNICEF UK.\u003c\/p\u003e","brand":"Dorling Kindersley Ltd","offers":[{"title":"Default Title","offer_id":48733035921751,"sku":"9780241343814","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241343814.jpg?v=1719999263"},{"product_id":"airline-maps-9780241434123","title":"Airline Maps","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMark Ovenden\u003c\/b\u003e is a British writer and broadcaster. At the age of seven, he travelled alone ten miles on the London Underground, armed only with a map. He later gained entry to a Graphic Design course by submitting a reworking of the London tube map. His previous books are \u003ci\u003eGreat Railway Maps of the World\u003c\/i\u003e, \u003ci\u003eMetro Maps of the World\u003c\/i\u003e, \u003ci\u003eParis Metro Style\u003c\/i\u003e and \u003ci\u003eLondon Underground by Design\u003c\/i\u003e. He is a Fellow of the Royal Geographic Society.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaxwell Roberts\u003c\/b\u003e has lectured at the  University of Essex since 1993. His research interests now focus on information design and, in particular, schematic maps. He creates challenging designs and tests their usability and aesthetics. He has authored two books on maps including \u003ci\u003eUnderground Maps Unravelled\u003c\/i\u003e. Designs have been exhibited in Germany, Austria, the USA, and the UK and he has given numerous public lectures, and interviews, including NPR and the BBC. His web page is www.tubemapcentral.com.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book doesn't just expose some striking pieces of creativity, it also reflects on changing attitudes towards air travel - and how design shaped that - as well as the ways developments in technology moved things forward...Airline Maps also works simply as a visual record, with enough design nostalgia to earn it a place on the coffee table or in the studio bookshelf. * Creative Review *\u003cbr\u003eThis lovely book is an opportunity to explore the history and artwork of air travel, as well as to consider what makes this particular kind of cartography unique...This lovely book is an opportunity to explore the history and artwork of air travel, as well as to consider what makes this particular kind of cartography unique. -- Mark Vanhoenacker * Financial Times *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48733113418071,"sku":"9780241434123","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241434123.jpg?v=1719999447"},{"product_id":"face-a-visual-odyssey-the-mit-press-9780262043427","title":"Face A Visual Odyssey The MIT Press","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn elaborately illustrated A to Z of the face, from historical mugshots to Instagram posts.\u003c\/b\u003e\u003cp\u003eBy turns alarming and awe-inspiring, \u003ci\u003eFace\u003c\/i\u003e offers up an elaborately illustrated A to Z—from the didactic anthropometry of the late-nineteenth century to the selfie-obsessed zeitgeist of the twenty-first.\u003c\/p\u003e\u003cp\u003eJessica Helfand looks at the cultural significance of the face through a critical lens, both as social currency and as palimpsest of history. Investigating everything from historical mugshots to Instagram posts, she examines how the face has been perceived and represented over time; how it has been instrumentalized by others; and how we have reclaimed it for our own purposes. From vintage advertisements for a “nose adjuster” to contemporary artists who reconsider the visual construction of race, Face delivers an intimate yet kaleidoscopic adventure while posing universal questions about identity.\u003cbr\u003e\u003c\/p\u003e","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":48733452304727,"sku":"9780262043427","price":30.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262043427.jpg?v=1720000133"},{"product_id":"drawing-ideas-9780385344623","title":"Drawing Ideas","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFocuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, this title provides a course in creating clear graphic layouts and diagrams, including expressive human forms, and thumbnailing a process.","brand":"Watson-Guptill Publications","offers":[{"title":"Default Title","offer_id":48733718544727,"sku":"9780385344623","price":26.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780385344623.jpg?v=1720001377"},{"product_id":"graphics-for-urban-design-9780727761712","title":"Graphics for Urban Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eProviding guidance on how to use graphic techniques to stimulate and communicate ideas through the urban design process. Now fully updated, the book showcases methods for producing hand-rendered and computer-generated visuals as well as delivering information on drawing maps, collecting data and understanding build perspectives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAs one of my favourite urban design books, this new edition is just as visually stimulating, and reminds us how to use visual media to engage, excite and include in an intuitive way, whereas so many planning and technical documents are text-based and do none of the above.\u003c\/p\u003e \u003cp\u003eThe document is logically structured; the introductory section, Setting the Scene, provides a reminder of the importance of graphic techniques for the communication of ideas and of the history of graphics to convey urban aspirations. It puts into perspective our ability to produce visualisations of largescale proposals today, and is described as a guide to help urban design teams to select the most appropriate form of graphics for any particular project and at the right stage.\u003c\/p\u003e \u003cp\u003eThe second section, The Process, emphasises the role of graphics within urban design – context and site analysis and the different diagrams that can be used such as figure ground, landmarks, historic evolution etc. Tracing paper, pens, post-it notes and photos highlight the value of simple tools people can use and are essential for good participation and engagement. The design rationale, which underpins the later more detailed ideas, can be presented via a storyboard of diagrams, photos, sketches, images and cartoons or in more graphical expression that can be easily shared.\u003c\/p\u003e \u003cp\u003eA third section of the document covers the practical creation of drawings. The stepby- step progression will be of particularly value to students and newly employed urban designers.\u003c\/p\u003e \u003cp\u003eThe final and longest section relates to Good Practice, useful for public and commercial design teams as they plan a project. It provides many good tips and useful examples of when and where to use different types of graphic representation such as photomontages and before and after images. It explains how graphical styles and techniques should become more definitive and measurable as the project moves towards final proposals.\u003c\/p\u003e \u003cp\u003eThe book is very legible and well presented with a full range of computer generated images (CGIs), 3D visuals, 2D plans and sketches. Pages are spaciously laid out and readable, practicing what it preaches – that breathing space is needed in final documents. Clutter and excess detail are to be avoided, a bit like in the built environment.\u003c\/p\u003e -- Tim Hagyard, freelance chartered town planner and urban designer","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":48736376717655,"sku":"9780727761712","price":56.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780727761712.jpg?v=1723810614"},{"product_id":"reading-graphic-design-in-cultural-context-9780857858016","title":"Reading Graphic Design in Cultural Context","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGrace Lees-Maffei\u003c\/b\u003e is Professor of Design History at the University of Hertfordshire, UK.  \u003cbr\u003e \u003cb\u003e\u003cbr\u003e Nicolas P. Maffei\u003c\/b\u003e is Senior Lecturer in Graphics at Norwich University of the Arts, UK.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eReaders (and not just students) interested in looking contextually at the history of graphic design will surely benefit from Grace Lees-Maffei and Nicolas P. Maffei’s latest book. It offers much food for thought, a gold mine of relevant historiographical literature, a wide range of worthwhile subjects and thoughtfully maps approaches to graphic design in relation to culture, whether through theory or the historical study of genres of graphic design practice. * Journal of Design History *\u003cbr\u003eIncludes an excellent historical framing of the discipline’s transformations, both as a professional field and as an object of scholarly research ... The “expanded field” approach allows first for a richer and more complex understanding of design processes, liberated from the mere concern of commercial constraints and objectives and aesthetics ambitions and successes ... [The book is] a perfect match of graphic design in all its diversity, a clever analysis of the multiple interfaces that structure the back and forth movements between design and society, and a smart example of good writing ... An excellent springboard to further analysis and an invitation to return to traditional examples whose interpretation is still confined to strictly commercial or essentially art-historical schemata. The iconography is well-chosen, and the central full color section is a pleasure for the eye and the mind. * Leonardo Reviews *\u003cbr\u003eIn this critical yet accessible book, Grace Lees-Maffei and Nicolas P. Maffei shift the popular perception of graphic design from surface treatment to complex cultural practice. * D.J. Huppatz, Associate Professor of Architecture and Design at Swinburne University of Technology, Australia *\u003cbr\u003e\u003ci\u003eReading Graphic Design in Cultural Context\u003c\/i\u003e is a refreshing and insightful contribution to design history and a valuable resource for teachers, students, and scholars of visual communication. This engaging set of historical case studies expands the discipline to consider such topics as the colonization of public space in both print and digital media; the relationship between legibility and ambiguity in modern and postmodern design; gender, race, and desire in fashion photography and advertising; wide-ranging information graphics from maps and sign systems to the “quantified self”; slogan t-shirts; music packaging; corporate brand identity; concerns for environmental sustainability; visual techniques of persuasion in guide books and advice literature; and the evolving medium of the book. It offers a clearly written, accessible, and compelling argument that semiotics continues to provide a dynamic, flexible model for making sense of a world increasingly saturated by visual signs today.  It is an excellent critical guide, the best written thus far, to the study of signs, which emerged in structural linguistics and anthropology of Ferdinand de Saussure and Claude Lévi-Strauss in the early twentieth century, and which evolved in the work of Charles Peirce and Roland Barthes. Students as well as general readers will appreciate this clear and concise overview of a topic that can easily confound even the sharpest thinkers. * Rebecca Houze, Professor of Art and Design History at Northern Illinois University, USA *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAcknowledgements\u003c\/i\u003e \u003ci\u003eContents\u003c\/i\u003e \u003ci\u003eList of Illustrations\u003c\/i\u003e   Reading Graphic Design in the Expanded Field: An Introduction, \u003ci\u003eGrace Lees-Maffei \u003c\/i\u003e   Part One: On Message and Off Message 1 - Branding as Sign System: Semiotics in Action, \u003ci\u003eGrace Lees-Maffei\u003c\/i\u003e 2 – The Responsive Brand: Uniformity and Flexibility in Logo Design, \u003ci\u003eNicolas P. Maffei\u003c\/i\u003e 3 – Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, \u003ci\u003eNicolas P. Maffei\u003c\/i\u003e 4 - Slogan T-shirts: Billboards of Identity Politics, \u003ci\u003eNicolas P. Maffei\u003c\/i\u003e   Part Two: On Legibility and Ambiguity 5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, \u003ci\u003eGrace Lees-Maffei\u003c\/i\u003e 6 - Signifying Orientalism, \u003ci\u003eChinoiserie\u003c\/i\u003e and \u003ci\u003eJaponisme\u003c\/i\u003e: Fashion Photography in \u003ci\u003eVogue\u003c\/i\u003e as a Case Study, \u003ci\u003eGrace Lees-Maffei\u003c\/i\u003e 7 – A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, \u003ci\u003eGrace Lees-Maffei\u003c\/i\u003e 8 – Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei   Part Three: On Paper and On Screen 9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, \u003ci\u003eGrace Lees-Maffei\u003c\/i\u003e 10 – Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei  11 - Picturing Music: The Rise and Fall of Music Packaging, \u003ci\u003eNicolas P. Maffei\u003c\/i\u003e  12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, \u003ci\u003eNicolas P. Maffei\u003c\/i\u003e   \u003ci\u003eIndex\u003c\/i\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48737757462871,"sku":"9780857858016","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857858016.jpg?v=1723811425"},{"product_id":"the-power-and-influence-of-illustration-9781350022423","title":"The Power and Influence of Illustration","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDelving into the rationale behind influential communication, \u003ci\u003eThe Power And Influence Of Illustration\u003c\/i\u003e helps you understand how to work with a message to create convincing illustrations for your audience.Alan Male explains how illustrative imagery can lampoon, shock,   insult, threaten, subvert, ridicule, express discontent and proclaim   political and religious allegiance.  He   explores how its tools have been used in the past, and looks at how contemporary   illustrators can use their own work to persuade  and discusses where the   line between persuasion and propaganda lies.  These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAn excellent book that provides a good grounding in the historical context and development of Illustration that becomes increasing philosophical, more intellectually challenging and questioning of the role of the contemporary illustrator. * Nigel Coton, Lecturer in Illustration at Norwich University of the Arts, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction \u003cb\u003eLessons from History\u003c\/b\u003e 1.       From the Birth of Culture to Evolution 2.       Victoriana to Disney  3.       Mid 20th Century and the Digital Revolution \u003cb\u003eThe Language of Drawing\u003c\/b\u003e 4.       Icons, Semiotics and Identity  5.       Metaphor, Wit, Sarcasm and Perversion  6.       Rhetoric and Subject Matter  \u003cb\u003eContext, Impact and Consequence\u003c\/b\u003e 7.       Ethics, Censorship and Moral   Responsibility  8.       Presenting Knowledge, Advertising and   Propaganda 9.       Entertainment, Journalism and   Literature \u003cb\u003eContemporary and Future Practice\u003c\/b\u003e 10.   Innovation and Problem Solving 11.   Communication’s Effectiveness, Function   and Significance  12.   Authorship and the Skills of the   Illustrator \u003cb\u003eIndex Further Reading Bibliography\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738580496727,"sku":"9781350022423","price":26.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"user-experience-design-9781350021709","title":"User Experience Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eApplicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and methods to apply when designing for the user experience.   Covering essential topics from user research and experience design to aesthetics, standards and prototyping, User Experience Design explains why user-centered methods are now essential to ensuring the success of a wide range of design projects.   This second edition includes important new topics including; digital service standards, onboarding and scenario mapping. There are now 12 hands-on activities designed to help you start exploring basic UX tasks such as visualising the user journey and recognising user interface patterns.   Filled with straightforward explanations and examples from around the world, this book is an essential primer for students and non-designers needing an introduction to contemporary UX thinking and common approaches. Designed specifically for newcomers to UX Design, the co\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eGavin and Peter offer fundamental and practical insights into design thinking for those of us passionate about crafting experiences for people. * Daniel Yates, Product Designer at ThoughtWorks, Australia *\u003cbr\u003eThe authors do a great job at breaking down the core parts of UX and making them easily digestible. A worthy addition to the bookshelf of anyone looking to break into the field of UX. * Chris Gibbons, Principal UX Developer at Auto Trader, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eOverview Introduction  1. What is User Experience Design? - Designing interactive experiences - Life’s experiences - Activity #1 - The Big Picture - Scenario - Hints - Roles in User Experience Design (UX) - Today’s Multidisciplinary Teams - Methods and background - Stakeholders - Activity #2 - Designing for others - Activity  2. Users - User research - The user’s world - Co-experience - Activity #3 - Listening and learning - Emotional Responses - Memory - Fallibility - Expectation - Motivation - Activity #4 - The journey concept - Outcomes  3. Experience Design - Competitive advantage - Brands - Productivity - Activity #5 - Quantifying sentiment - Fun - Usability - Simplicity - Challenge - Feedback - Gestalt Theory - Semiotics - Narrative - Constraints - Activity #6 - Recognizing intuition - Outcomes  4. Design Process - The life of a project - User involvement - Personas - Scenarios - Activity #7 - Scenario Mapping - Design requirements - Communication and planning - Design Standards - Digital Service Standards - Activity #8 - A Design Problem - Conclusion  5. Design Constraints - Aesthetics - Meeting the requirements - Semantic Design - Design patterns - Activity #9 - Recognising UI patterns - Layout - Responsive Design - Image - Type - Accessibility - Activity #10 - Onboarding  6. Mindset and Toolset - Platforms and technologies - Communications and Organisations - Empathy - Ideation - Problem Solving - The first right solution - Activity #11 - Visualising Data - Maps and flows - Working with users - Prototypes - Mock-ups - Activity #12 - Simple Prototyping - Evaluating tools and resources - Choice - Conclusion  Further Reading Books Websites","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738580627799,"sku":"9781350021709","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350021709.jpg?v=1723812141"},{"product_id":"design-in-motion-9781350025516","title":"Design in Motion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith an abundance of information on \u003ci\u003ehow\u003c\/i\u003e to create motion graphics already available, \u003ci\u003eDesign in Motion\u003c\/i\u003e focuses on the \u003ci\u003ewhy\u003c\/i\u003e of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eDesign in Motion\u003c\/i\u003e is an essential handbook in conceiving, planning and realising moving image production, providing a comprehensive guide for professional or aspiring creatives wishing to communicate with time based media. Identifying key strategies, techniques, tools and resources Penny Hilton unravels complex processes into accessible steps for each stage of production with concise and insightful advice and support for your motion design and filmic ambitions from initial ideas to completed production. * Nigel Mairs, Senior Lecturer in Animation and Motion Graphics, Edge Hill University, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements Preface Introduction   Part One : Setting It All Up   Chapter 1: Foundations                 Chapter Overview Brainstorming Primary versus Secondary research  Storyboarding   Development  Feedback and Feed Forward  Documentation  Resources  Chapter 2: Audience                         Chapter Overview  Personas and Empathy Maps Context Format   Treatment  Tone of Voice  Resources  Chapter 3: Structure                        Chapter Overview  Story  Narrative Key message Documentary Voice over versus captions Resources   Chapter 4: Sound                              Chapter Overview Creating the right tone and atmosphere  Sound as a tool for Focus  Shape Working with Musicians  What’s free and what’s Not Resources  Part Two: Creating The Elements    Chapter 5: Composition                   Chapter Overview Framing   Motion versus stillness Screen space Focus Resources  Chapter 6: Camera  Chapter Overview Camera movement Why use different lenses Camera techniques Using a variety of Shot Resources  \t    Chapter 7: Form                                Chapter Overview Circle Square Triangle Using Form as exploration Visual Summaries  Outcomes Resources   Chapter 8: Colour                              Chapter Overview A quick overview of the history of colour on screen Significance of colour Combinations Creating a colour palette Colour correction and grading Resources   Part Three: Putting it all Together  Chapter 9: Text and Info                Chapter Overview Character Legibility versus readability  Ways of creating text  Movement Titles Data Visualisation Resources   Chapter 10: Editing                             Chapter Overview How editing developed from shorts to features Invisible and visible editing  Transitions (and Tips) Effects Rhythm and Pace Resources    Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738580889943,"sku":"9781350025516","price":35.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350025516.jpg?v=1720049541"},{"product_id":"the-social-design-reader-9781350026056","title":"The Social Design Reader","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Social Design Reader \u003c\/i\u003eexplores the ways in which design can be a catalyst for social change. Bringing together key texts of the last fifty years, editor Elizabeth Resnick traces the emergence of the notion of socially responsible design. This volume represents the authentic voices of the thinkers, writers and designers who are helping to build a canon' of informed literature which documents the development of the discipline.\u003ci\u003eThe Social Design Reader\u003c\/i\u003e is divided into three parts. \u003ci\u003eSection 1: Making a Stand\u003c\/i\u003e includes an introduction to the term social design' and features papers which explore its historical underpinnings. \u003ci\u003eSection 2: Creating the Future\u003c\/i\u003e documents the emergence of social design as a concept, as a nascent field of study, and subsequently as a rapidly developing professional discipline, and \u003ci\u003eSection 3: A Sea Change\u003c\/i\u003e is made up of papers acknowledging social design as a firmly established practice.Contextualising section introductions are provi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is a powerful and timely survey of the social design territory and its evolution in the past few decades. Resnick provides an insightful overview of the ways in which design is addressing some of the most pressing issues facing us in the 21st century. Essential reading. * Terry Irwin, Head of the School of Design at Carnegie Mellon University, USA *\u003cbr\u003eOne of the most compelling design compendiums to emerge since the \u003ci\u003eLooking Closer\u003c\/i\u003e series! Resnick’s selection of essays, both historical and contemporary, offers astute and critical discussions about the transformative potential of socially responsible design. This timely book makes for essential reading for design scholars and practitioners alike. * Fatima Cassim, Co-Editor of Image and Text journal, South Africa *\u003cbr\u003eIn times when some of the founding values of our society seem in crisis, it is urgent to question the social responsibility of designers. This collection of essays on social design, edited by Elizabeth Resnick, is a good starting point for every designer who sees in their practice a chance to promote social innovation. * Gianni Sinni, Deputy Director of the Design MA at the University of the Republic of San Marino *\u003cbr\u003eElizabeth Resnick’s \u003ci\u003eThe Social Design Reader\u003c\/i\u003e should be on every essential reading list in design schools everywhere. It provides a much-needed common vocabulary to discuss the maturation of design theory and practice over the last 50 years. The ideas in this book will be the catalyst for debate and discussion, dissertations, masters’ projects and research topics, and hopefully the material for a future edition. * Olwen Moseley, Professor of Design Industry Engagement at Cardiff Metropolitan University, UK *\u003cbr\u003eIn times when 'social design' and 'design for good' have become ubiquitous labels too easily applied at a surface level, \u003ci\u003eThe Social Design Reader \u003c\/i\u003eoffers access to seminal readings and a starting point for a shared framework to challenge design's role in effecting change through critically examining foundations, methodologies, ethics, and efficacy. * Ann McDonald, Associate Professor of Design at Northeastern University, USA *\u003cbr\u003eA crucial tool for anyone interested in learning more about the topics of [the social design] debate. * Ais\/Design Journal (trans. by Bloomsbury) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e- Preface \/ Elizabeth Resnick, Massachusetts College of Art and Design, USA    Section 1: Making a Stand: A New Social Agenda for Design - Introduction - Elizabeth Resnick, Massachusetts College of Art and Design, USA  - Is Social Design A Thing? - Cameron Tonkinwise, University of Technology Sydney, Australia - Social Design: From Utopia to the Good Society - Victor Margolin, University of Illinois at Chicago, USA - Emigré Culture and the Origins of Social Design - Alison J. Clarke, University of Applied Arts Vienna, Austria   Section 2: Creating the Future: Defining the Socially Responsible Designer 1964–1999 - Introduction - Elizabeth Resnick, Massachusetts College of Art and Design, USA  - First Things First Manifesto - Ken Garland, independent scholar, UK - Here Are Some Things We Must Do - Ken Garland, independent scholar, UK - Edugraphology—The Myths of Design and the Design of Myths - Victor Papanek, formerly University of Kansas, USA - Design As A Socially Significant Activity - Clive Dilnot, independent scholar, USA - Designerly Ways of Knowing - Nigel Cross, Open University, UK - The Future Isn’t What it Used to Be - Victor Papanek, formerly University of Kansas, USA - Commerce or Culture: Industrialization and Design - John Heskett, formerly Hong Kong Polytechnic University, Hong Kong - Wicked Problems in Design Thinking - Richard Buchanan, Carnegie Mellon University, USA - Good Citizenship: Design as a Social and Political Force - Katherine McCoy, formerly Illinois Institute of Technology, USA - Feminist Perspectives (Design for Society) - Nigel Whitely, independent scholar, UK - There is Such a Thing as Society - Andrew Howard, Escola Superior de Artes e Design, Portugal - Design and Reflexivity - Jan van Toorn, independent scholar, The Netherlands - Design Noir - Anthony Dunne, The New School, USA   Section 3: A Sea Change: The Paradigm Shift from Objects to Systems 2000–2020 - Introduction - Elizabeth Resnick, Massachusetts College of Art and Design, USA  - First Things First Manifesto 2000 - Kalle Lasn, Adbusters, Canada - A “Social Model” of Design: Issues of Practice and Research - Victor Margolin, University of Illinois at Chicago, USA and Sylvia Margolin, independent scholar, USA - The Dematerialization of Design - Jorge Frascara, University of Alberta, Canada - Why Being \"Less Bad\" Is No Good (Cradle to Cradle) - William McDonough, World Economic Forum, Switzerland and Michael Braungart, Environmental Protection Encouragement Agency, Germany - Clothes That Connect - Kate Fletcher, University of the Arts London, UK - Design's Role in Sustainable Consumption - Ann Thorpe, independent scholar, UK - Transformative Services and Transformation Design - Daniela Sangiorgi, Politecnico di Milano, Italy - Rethinking Design Thinking, Part I - Lucy Kimbell, University of the Arts London, UK - Rethinking Design Thinking, Part 2 - Lucy Kimbell, University of the Arts London, UK - Design Things and Design Thinking: Contemporary Participatory Design Challenges - Erling Bjögvinsson, Gothernburg University, Sweden, Pelle Ehn, Malmö University, Sweden and Per-Anders Hillgren, Malmö University, Sweden - From Design Culture to Design Activism - Guy Julier, University of Brighton, UK - Decolonizing Design Innovation – Elizabeth Tunstall, Ontario College of Art and Design University, Canada - Social Design and Neocolonialism - Cinnamon Janzer, independent scholar, USA and Lauren Weinstein, Australian Centre for Social Innovation, Australia - Futuristic Gizmos, Conservative Ideals: On Speculative Anachronistic Design - Luiza Prado de O. Martins, A Parede, Germany and Pedro Vieira de Oliveira, A Parede, Germany - Privilege and Oppression: Towards a Feminist Speculative Design - Luiza Prado de O. Martins, A Parede, Germany - Is Sustainable Innovation an Oxymoron? - Elizabeth B-N Sanders, MakeTools, UK - Social innovation and design: Enabling, replicating and synergizing - Ezio Manzini, DESIS Network, Italy - Global Methods, Local Designs - Ahmed Ansari, Carnegie Mellon University, USA - The Emerging Transition Design Approach - Terry Irwin, Carnegie Mellon University, USA   - Contributors bios - Further reading - Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738581021015,"sku":"9781350026056","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350026056.jpg?v=1720049541"},{"product_id":"web-and-digital-for-graphic-designers-9781350027558","title":"Web and Digital for Graphic Designers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started.   In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and   typography to basic coding, e-commerce and working with different platforms.  The companion website provides step-by-step tutorial videos, HTML\/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design.  Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations.   Written for graphic designers, this book delivers more than just an instruction manual  it provides a complete overview of designing for the   web.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eWeb and Digital for Graphic Designers\u003c\/i\u003e is a welcome and much needed addition to the canon of graphic design textbooks. It is visually rich and packed with essential advice from experienced practitioners. It takes the reader through all aspects of web and digital design, including theoretical perspectives, the design process, technical application, and all the while demystifying complex terminology. The authors have done an expert job of making the title both clear and comprehensive, while ensuring it is as accessible as possible. This is an essential title for any contemporary graphic designer or design student. -- Nigel Ball, University of Suffolk, UK\u003cbr\u003eUnlike any book that is out there now. -- Jill Woodruff-Gerald, Hennepin College, USA\u003cbr\u003e\u003ci\u003eWeb and Digital for Graphic Designers\u003c\/i\u003e is for anyone who wants an in-depth view of graphic design, its history, and its practical application. I found the book to be extremely well organized with very thorough yet concise content. I especially enjoyed the chapter on coding because it's something I've always wanted to learn more about, and the authors did a superb job making such a complex topic easy to comprehend. Another great feature is that the authors include a Q\u0026amp;A from a handful of industry professionals that gives an added perspective of the industry. Kudos, very well done!! -- Amanda Lasser, Pratt Institute, USA\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Designing for digital  2. The process   3. Designing for the web and platforms  4. Web 2.0  5. Rich content  6: The roles  7. Coding (\u0026amp; mark up) languages  8. What’s next?  References  Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738581217623,"sku":"9781350027558","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350027558.jpg?v=1720049542"},{"product_id":"surviving-the-creative-space-9781350040502","title":"Surviving the Creative Space","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSherry Freyermuth Saunders\u003c\/b\u003e has worked in a variety of individual and team roles as a graphic designer, including at Discovery Creative where she worked on projects for clients  such as Discovery Channel, Animal Planet, Science Channel and TLC.  She has received local, regional and national awards for her design work.  Alongside her freelance work, she is also currently the assistant professor of at Clark University, USA.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  \u003cb\u003eChapter 1: Surviving the Creative Space \u003c\/b\u003e The birth of the Creative Strategy Bottom Line and the Importance of Collaboration Case study: Van Leeuwen Ice Cream: How a fresh design increased sales Creative Teams Definitions What Makes an Effective Creative Team Becoming an Effective Team Member How to Prepare Yourself for Teamwork Exercise 1: Mapping a Value System for Your Creative Career  \u003cb\u003eChapter 2: Agency Teams\u003c\/b\u003e Creative Agencies Come in All Shapes and Sizes Defining Creative Agencies Studio Marketing Agency Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners Branding Agency Advertising Agency Case study: CitiBike: Collaborating on a Multifaceted Campaign Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World Exercise 2: Interview Outside Your Scope  \u003cb\u003eChapter 3: In-House Teams\u003c\/b\u003e The Value of In-House Creative Teams In-House\/Agency Collaboration Case study: Inside Out Awards: Celebrating In-House Creative Work Working In-House Towards a Common Goal Different Kinds of In-House Work Collaboration In-House – Across Teams Collaboration In-House – Within Teams Interview with Devin O’Bryan from IBM Design Creative Workflows Starting Out In-House Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance Challenges and Opportunities Working In-House Exercise 3: Understanding an In-House Brand   \u003cb\u003eChapter 4: Freelance Teams\u003c\/b\u003e Freelance Creative ‘Teams’ Different Ways to Freelance Building Connections Freelance Workflows Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator The Art Director\/Copywriter Freelance Team Interview: Advice from Kristen Curtis and Aldo Arias of Only Child Freelance Collectives The Freelancer and Client Team Freelancers Need Coaching Too From Freelancer to Entrepreneur The Freelance Life Exercise 4: Examining Your Work Habits  \u003cb\u003eChapter 5: Community as an Extension of Creative Team\u003c\/b\u003e Community as Creative Team Nurture Existing Creative Community Grow Creative Community Case study: Make a Mark: Building Community by Giving Back Embrace Mentorship Quality Connection Interview with Co-author of Being Boss, Kathleen Shannon Community Lasts a Career Exercise 5: Finding a Creative Mentor  Conclusion Acknowledgements Ancillary Material Recommended Reading","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738582233431,"sku":"9781350040502","price":20.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350040502.jpg?v=1720049546"},{"product_id":"learning-vector-illustration-with-adobe-illustrator-9781350047891","title":"Learning Vector Illustration with Adobe","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhen you begin using vector illustration software it can be confusing and frustrating to even work out how to make a mark on the page - but this new hybrid approach to learning integrates tutorial videos and step-by-step projects to help you becoming confident in no time. Starting with first principles, this book introduces you to all the important tools and processes  from the basics of Bezier curves to applying meshes  so you can quickly and efficiently create your own designs. As you learn each skill there are projects for you to try out, and by the end of the book you'll build up to a major design project to put all your new abilities into practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction:\u003c\/b\u003e I get it! My first vector experiences How the book works Project Pages explanation: The long running project   \u003cb\u003e1. Interface and the Basics\u003c\/b\u003e Workspace options Navigation Tool names, functions, quick keys chart Getting Started: Document Set-up and Layers Formats for saving your work   \u003cb\u003e2. Making Marks \u003c\/b\u003e Simple Mark Making Commanding Vectors Width Tool and its brethren Nesting Strokes (Appearance menu) \u003cb\u003eIndependent Projects to Engage in: \u003c\/b\u003eMultiple Strokes \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003eChapter 3: Taking Shape\u003c\/b\u003e ·        Ellipses, Rectangles, Polygons…oh my! ·        Compound Shapes (Pathfinder) ·        Rotate, Reflect, Scale, and Skew tools \u003cb\u003eIndependent Projects to Engage in: \u003c\/b\u003eSymbol Development Advanced Option: Logo Design \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e4. Colour: Beyond the Default Swatches\u003c\/b\u003e Colour Modes Colour Books Making a Swatch, Colour Groups, and Colour Theme Basic Gradient Tool \u003cb\u003eIndependent Projects to Engage in: \u003c\/b\u003eLogo Colorizing \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e5. Sketches Alive! Bringing your traditional skills into Illustrator\u003c\/b\u003e Placing your scanned or captured sketches Introducing the Live Trace Control Bar  Live Paint Bucket tool \u003cb\u003eIndependent Projects to Engage in: \u003c\/b\u003e105 Animal Sketches Advanced Project:\u003ci\u003e Theatre\/Play\u003c\/i\u003e Poster and repurpose      \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e6. Type in Illustrator                                    \u003c\/b\u003e Introducing the Type tools Introducing the Glyph, Character and Paragraph panels Why Style Sheets?  Envelopes: Warp, Mesh, Top Object Creating Outlines \u003cb\u003eIndependent Projects to engage in: \u003c\/b\u003eGlyph Development \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e7. Pattern vs Symbols\u003c\/b\u003e Introduce Pattern Making Panel Introducing the Symbol Tools Masking Multiple Fills in the Appearance menu \u003cb\u003eIndependent Projects to engage in: \u003c\/b\u003ePattern Making with your Glyph \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e8. \u003c\/b\u003e\u003cb\u003eGradient Mesh\u003c\/b\u003e Introducing Mesh Applying a mesh to a gradient \u003cb\u003eIndependent Projects to engage in: \u003c\/b\u003eIt’s in the Cards \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e9. 3-D rendering\u003c\/b\u003e Extrude  Bevel Rotate Revolve and Map Art  \u003cb\u003eIndependent Projects to engage in: \u003c\/b\u003eIt’s in the Cards \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e10. \u003c\/b\u003e\u003cb\u003ePerspective Grid\u003c\/b\u003e Navigating the Perspective grid Applying \u0026amp; releasing items to the grid \u003cb\u003eIndependent Projects to engage in: \u003c\/b\u003eIt’s in the Cards \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e11. Graph Tool\u003c\/b\u003e Creating a simple Bar graph in illustrator Importing data from excel Customizing your graph’s style Caution: Statistics can lie; Don’t be a liar \u003cb\u003eIndependent Projects to engage in: \u003c\/b\u003eInfographic \u003cb\u003eProject Pages\u003c\/b\u003e   \u003cb\u003e12. Land of the forgotten tools: \u003c\/b\u003e Blend Tool: Fun with highlights Eraser, Scissors, Knife…oh my! The Slice Tool is not for cutting and dividing.      \u003cb\u003eGlossary\u003c\/b\u003e   \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738582921559,"sku":"9781350047891","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350047891.jpg?v=1720049548"},{"product_id":"the-graphic-design-process-9781350050785","title":"The Graphic Design Process","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOne of the main   challenges students face upon entering design school is little knowledge of   the field, its terminology and best practices. Unsurprisingly, most new   students have never fully developed a concept or visual idea, been in a   critique, or have been asked to explain their work to others.    This book   demystifies what design school is really like and explains what will be   experienced at each stage, with particular focus on practical advice on   topics like responding to design briefs and developing ideas, building up   confidence and understanding what is expected.             Student work is critiqued to show how projects are really assessed          Profiles highlight how professional designers themselves address   client briefs          Tips for real-life problems are outlined, like getting stuck and dealing with critical   feedback Written by   experienced instructors, this is the perfect guide for those starting their   design education.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e1:   Introduction\u003c\/b\u003e  1: The purpose of this book \u003cb\u003e2:   How to use this book\u003c\/b\u003e  1: The “Design Thinking” process in graphic   design  2: The 4D design process: how to be creative   on demand  3: How this book is structured   4: The problem with “design process” \u003cb\u003e3:   Discover\u003c\/b\u003e  1: Kicking off a design project  2: All about the design brief  3: Understanding the design problem \u003cb\u003e4:   Design\u003c\/b\u003e  1: About Divergent thinking  2: Techniques for generating Ideas  3: Talking about your ideas \u003cb\u003e5:   Develop\u003c\/b\u003e  1: Convergent thinking  2: Giving (and getting) critique   3: Working with instructor feedback \u003cb\u003e6:   Deploy\u003c\/b\u003e  1: Presenting your work  2: Design juries (and clients)  3: Understanding your grade","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738583052631,"sku":"9781350050785","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350050785.jpg?v=1720049549"},{"product_id":"information-design-unbound-9781350054134","title":"Information Design Unbound","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSheila Pontis\u003c\/b\u003e is lecturer at Princeton University (USA), honorary research associate at UCL (UK), and partner at Sense Information Design. Since 2002, she teaches and facilitates workshops on information design, design research, ethnography, and design thinking in Argentina, Spain, the UK and the US. She has produced work for diverse organisations in the US, South America and Europe including Pfizer, TfL, Elsevier, Unilever and NHS. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eMichael Babwahsingh\u003c\/b\u003e is an information designer and partner at Sense Information Design. His experience spans strategic design and innovation, branding, and communication design for corporate and non-profit clients. He has taught design thinking at NYU Wagner Graduate School of Public Service. Michael received a BA in Art and Graphic Design from Moravian College.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction  PART I. Context 1. Understanding information design 1.1 Finding our way every day 1.2 Building a working definition 1.3 Mapping out the landscape 1.4 Seeing the bigger picture 1.5 What is effective information design? 1.6 Tracing the historical roots 1.7 Information design comes of age Exercises  2. How information designers work 2.1 What makes an information designer? 2.2 A collaborative, cross-disciplinary practice 2.3 Ethics and professional conduct 2.4 Working with the information design process 2.5 The scale of information design challenges Exercises  3. How we process visual information 3.1 The visual information processing system 3.2 Vision 3.3 Perception 3.4 Learning and retrieval 3.5 Thinking and problem-solving Exercises  4. How we create meaning 4.1 Understanding culture 4.2 Signs, the basic units of meaning 4.3 Rhetoric and communication 4.4 Society, identity, and representation Exercises  PART II. Skills 5. Thinking and working visually 5.1 Giving shape to thought 5.2 Assembling your visual toolkit 5.3 Learning to sketch 5.4 Using diagrams to think 5.5 Making use of space and form Exercises  6. Learning through research 6.1 A structured search for knowledge 6.2 Understanding the subject matter 6.3 Understanding the audience 6.4 Planning out your research 6.5 Collecting data Exercises  7. Sensemaking for communication 7.1 Planning before designing 7.2 Constructing knowledge 7.3 Organizing information Exercises  8. Designing with clarity 8.1 Focusing on effectiveness 8.2 Content 8.3 Structure 8.4 Presentation 8.5 Engagement 8.6 Performance Exercises  PART III. Practice 9. Communications 9.1 Working with communications 9.2 Project Re:form 9.3 GAIA Amazonas icon system 9.4 Emergency ventilator instructions 9.5 We Are Here: An Atlas of Aotearoa  10. Experiences 10.1 Working with experiences 10.2 Nemus Futurum interactive visitor experience 10.3 SEPTA wayfinding master plan 10.4 Skicircus wayfinding system 10.5 Seat at the Table interactive exhibit  11. Organizations 11.1 Working with organizations 11.2 Oregon Museum of Science and Industry vision and strategy 11.3 Integrated journey maps  12. Systems 12.1 Working with systems 12.2 Understanding elderly isolation in Pittsburgh 12.3 Systems approach to youth employment in Bhutan 12.4 Navigating the complexity of cancer diagnosis  Resources Bibliography Index Acknowledgments Image credits","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738583282007,"sku":"9781350054134","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350054134.jpg?v=1720049550"},{"product_id":"collaboration-in-design-education-9781350059030","title":"Collaboration in Design Education","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe book is a comprehensive guide for students and practitioners who want to take a collaborative approach in their design practice. Authors Marty Maxwell Lane and Rebecca Tegtmeyer introduce a range of case study collaborations, both face-to-face and remote, and between individuals and groups. The book addresses the basics of getting started, planning ahead and reflecting on outcomes, alongside the issues that come up in collaborative work, e.g. cross-cultural exchange, or managing roles within a diverse team. Editorial commentary runs throughout the chapter introductions and case studies, with informatics illustrating key concepts and expanded call out' points in the martin. More complex case studies offer a deep dive' section to explain and share further details of the featured projects.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eLane and Tegtmeyer explore both the power and the struggle of collaboration in design. Through a series of case studies they pull the reader into a range of projects, providing a wealth of inspiration for designers operating in academia and industry. Ultimately, they address a crucial, contemporary question: how can we work \u003ci\u003etogether\u003c\/i\u003e to take on the complex problems of our age. -- Helen Armstrong, Associate Professor of Graphic Design, North Carolina State University, USA\u003cbr\u003eThis book supports the call to reimagine, redirect and refocus graphic design education as a collaborative, improvisational and less outcome-based practice in the 21st Century. It doesn’t pretend to have all the answers but instead presents a trove of case studies from US schools, illustrating the insights and pitfalls of collaborative work in trans-disciplinary, socially-engaged and politically aware design curricula. -- Peter A. Hall, Central Saint Martins, University of the Arts London, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword, \u003ci\u003eMeredith Davis (NC State University, USA)\u003c\/i\u003e Acknowledgements Preface Introduction  \u003cb\u003eChapter 1: Community Collaborations with Students\u003c\/b\u003e Introduction 1.1 ThinkTank 2020, \u003ci\u003eTyler Galloway (Kansas City Art Institute, USA)\u003c\/i\u003e 1.2 Growing NearWest, \u003ci\u003ePamela Napier (Indiana University, USA) and Starla Hart (16 Tech Community Corporation, USA)\u003c\/i\u003e 1.3 Wicked Problems in Your Community, \u003ci\u003eLiese Zahabi (University of New Hampshire, USA)\u003c\/i\u003e 1.4 Farm-to-Market, \u003ci\u003eMeta Newhouse and Caroline Graham Austin (Montana State University, USA)\u003c\/i\u003e  \u003cb\u003eChapter 2: Faculty Sharing Knowledge to Broaden Student Experience\u003c\/b\u003e Introduction 2.1 Type\/Image\/Structure, \u003ci\u003eJulie Spivey, Eileen Wallace, and Marni Shindelman (University of Georgia, USA)\u003c\/i\u003e 2.2 Making an Exhibit, \u003ci\u003eJessica Hawkins and Jessica Alexander (Centenary College of Louisiana, USA)\u003c\/i\u003e   \u003cb\u003eChapter 3: Peer-to-Peer Learning Across Disciplines\u003c\/b\u003e Introduction 3.1 SCULPTYPE, \u003ci\u003eArzu Özkal and Richard Keely (San Diego State University, USA)\u003c\/i\u003e 3.2 Speak Music Speak Design, \u003ci\u003ePascal Glissmann and Alexis Cuadrado (The New School, USA) \u003c\/i\u003e3.3 Creative Mapping, \u003ci\u003eCheryl Beckett and Peter Turchi (University of Houston, USA)\u003c\/i\u003e 3.4 Teachers as Play Facilitators, \u003ci\u003eDerek Ham (North Carolina State University, USA)\u003c\/i\u003e  \u003cb\u003eChapter 4: Confronting Bias in Cultural Exchanges\u003c\/b\u003e Introduction 4.1 Expanding Worldviews Through Poster Design, Eileen MacAvery Kane (\u003ci\u003eSUNY Rockland Community College\u003c\/i\u003e, \u003ci\u003eUSA) and Hendali Steynberg (Tshwane University of Technology, South Africa)\u003c\/i\u003e 4.2 Opportunities for Cultural Contrast and Comparisons, \u003ci\u003eStacy Asher (University Nebraska-Lincoln, USA) and Joshua Singer (San Francisco State University, USA)\u003c\/i\u003e 4.3 Sustainability \u0026amp; Interactive Experiences, \u003ci\u003eDenielle Emans (Virginia Commonwealth University, Qatar) and Kelly Murdoch-Kitt (University of Michigan, USA)\u003c\/i\u003e  \u003cb\u003eChapter 5: Intradisciplinary Faculty Collaboration\u003c\/b\u003e Introduction 5.1 Pass the Pixel, \u003ci\u003eÖzlem Özkal (\u003c\/i\u003e\u003ci\u003eÖzyegin\u003c\/i\u003e\u003ci\u003e University, Turkey), Canan \u003c\/i\u003e\u003ci\u003eAkoglu \u003c\/i\u003e\u003ci\u003e(Design School Kolding, Denmark), Ben Van Dyke (Michigan State University, USA) and Arzu Özkal (San Diego State University, USA)\u003c\/i\u003e 5.2 Sweat Workshop, \u003ci\u003eAmy Fidler and Jenn Stucker (Bowling Green State University, USA)\u003c\/i\u003e 5.3 Vertical Studio, \u003ci\u003eBradley Tober (Publicis Media\/Publicis Spince, USA) and Matthew Peterson (North Carolina State University, USA)\u003c\/i\u003e  \u003cb\u003eChapter 6: Industry Interviews\u003c\/b\u003e Introduction 6.1 Shrinking the Distance for a Curious Exchange, \u003ci\u003eRick Valicenti (Thirst\/3st, USA) and Jenn Stucker (Bowling Green State University, USA)\u003c\/i\u003e 6.2 The Coterie Theater Promotion, \u003ci\u003eKuhn \u0026amp; Wittenborn (Kansas City, USA) and Andrea Herstowski and Jeremy Shellhorn (University of Kansas, USA)\u003c\/i\u003e 6.3 Brand Research, Story, and Positioning Visual Identity, \u003ci\u003eMatthew Muñoz (New Kind, USA) and Denise Gonzales Crisp (North Carolina State University, USA)\u003c\/i\u003e  Conclusion Resources Bibliography About the Authors Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738583904599,"sku":"9781350059030","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350059030.jpg?v=1720049551"},{"product_id":"design-and-digital-interfaces-9781350068278","title":"Design and Digital Interfaces","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAre digital interfaces controlling more than we realise? Can designers take responsibility, and should they?\u003c\/i\u003eFrom domestic appliances like Siri and Amazon Echo, to large scale Facebook manipulation and Google search prediction, digital interfaces are ubiquitous in everyday life and their influences affect how people live, feel and behave.  As they grow in complexity and increase integration into our lives we need to address the social, ethical, political and aesthetic responsibilities of those designing and creating the computer systems all around us.  Through discussion with cutting-edge designers and thinkers and with international examples, the authors explain how we need an expanded aesthetic, critical and ethical awareness on the part of designers willing to act with sensitivity and understanding towards the people they design for and with.  This critical take on the process and implications of interface design looks beyond the mechanics of making, and into the techno-politi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eDesign and Digital Interfaces\u003c\/i\u003e is reader-friendly by module, chapter, or jumping to the color-coded content most relevant to the reader’s interests ... [an] elegantly designed, innovative, and powerful book. * Society for Technical Communication *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Figures List of Contributors Preface  \u003cb\u003eIntroduction: What are digital interfaces? \u003c\/b\u003e Technological Interfaces Cultural Interfaces Historical Interfaces What does an interface designer do? Theoretical Perspectives and Frameworks  \u003cb\u003e1. Complexity and Fragmentation\u003c\/b\u003e Fragmented distribution Fragmented devices Fragmented attention Technological approaches Design approaches Research Methods  \u003cb\u003e2. Social Interfaces\u003c\/b\u003e Design for Social Impact Soft Interfaces: Healthcare and Loneliness Accessibility: Democratization of Tools Collaborative Interfaces: Beyond Western-Centrism Interfaces for Sociality Constructing Social Identities  \u003cb\u003e3. Legal and Political Interfaces\u003c\/b\u003e Political Interfaces Entangled Interfaces The Political Action of Interfaces A History of Critical Practice Openness and Access Inscrutability and Opacity Critical Interfaces  \u003cb\u003e4. Ethical Interfaces\u003c\/b\u003e Design as exploitation Unforeseen consequences Legislation Ethical legibility Ethical design cultures Futuring ethical principles Ethical designers  \u003cb\u003e5. Aesthetic Interfaces\u003c\/b\u003e Aesthetics and the Senses Cultural aesthetics and meaning Aesthetics for use Aesthetics for Empathy  \u003cb\u003e6. Uncertainty, Deviance and Futures\u003c\/b\u003e Embracing Uncertainty Science-Fiction and Design Design Fiction Design Imaginaries Deviant Interfaces  \u003cb\u003e7. Interviews\u003c\/b\u003e Anab Jain Dan Lockton Mushon Zer-Aviv Sarah Gold  Glossary References Index  Acknowledgements","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738584887639,"sku":"9781350068278","price":26.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"design-9781350068148","title":"Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDesign is everywhere. It shapes not only our present but also our future. An essential introductory guide, \u003ci\u003eDesign: The Key Concepts\u003c\/i\u003e covers fundamental design concepts: thinking, service, context, interaction, experience, and systems.Each concept is situated within a broad context, enabling the reader to understand design's contemporary practice and its relationship to issues such as new technology, social and economic development, globalization, and sustainability.   Concepts are also explained by use of concise, illustrated case studies of contemporary objects, spaces, systems, and methods such as Uber, the iPhone, Kickstarter and IKEA.  Chapter summaries and supporting discussion questions make this an engaging and accessible introduction for students and those new to the field. An annotated bibliography provides direction for further reading.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis book is a treasure trove. With a variety of examples, DJ Huppatz shows the close connection between theory and practice in design … His recourse to historical examples lead to a very contemporary interpretation of design. * Gesellschaft fur Designgeschichte (Bloomsbury Translation) *\u003cbr\u003e\u003ci\u003eDesign: The Key Concepts \u003c\/i\u003eis the first book to set out, with simplicity and clarity, the directions in which design has moved in the early twenty-first century. Rooted in case-studies, it unpacks the complexity of recent developments and will undoubtedly become a ‘must read’ for design students across the globe. * Penny Sparke, Professor of Design History at Kingston University, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAcknowledgements\u003c\/b\u003e \u003cb\u003ePreface\u003c\/b\u003e \u003cb\u003eIntroduction\u003c\/b\u003e \u003ci\u003e- What is Design?\u003c\/i\u003e \u003ci\u003e- Design\u003c\/i\u003e\u003ci\u003e’s Relatives\u003c\/i\u003e \u003ci\u003e- Design\u003c\/i\u003e\u003ci\u003e’s History\u003c\/i\u003e \u003ci\u003e- The Concepts\u003c\/i\u003e  \u003cb\u003e1. Information\u003c\/b\u003e \u003ci\u003e- From Print to Cyberspace\u003c\/i\u003e \u003ci\u003e- Making Marks - Case Study 1: Emojis\u003c\/i\u003e \u003ci\u003e- Graphic Identities\u003c\/i\u003e \u003ci\u003e- Visualizing Data - Case Study 2: Infographics\u003c\/i\u003e \u003ci\u003e- Finding our Way\u003c\/i\u003e \u003ci\u003e- The Return to Craft\u003c\/i\u003e   \u003cb\u003e2. Things\u003c\/b\u003e \u003ci\u003e- From Mechanization to Automation\u003c\/i\u003e \u003ci\u003e- Serial Things - Case Study 3: Chairs\u003c\/i\u003e \u003ci\u003e- Singular Things\u003c\/i\u003e \u003ci\u003e- Materials - Case Study 4: the Moneymaker Pump\u003c\/i\u003e \u003ci\u003e- Ethics\u003c\/i\u003e  \u003cb\u003e3. Interactions\u003c\/b\u003e \u003ci\u003e- Designing Machines for People\u003c\/i\u003e \u003ci\u003e- Affordances and Scripts - Case Study 5: Doors\u003c\/i\u003e \u003ci\u003e- Interface\u003c\/i\u003e \u003ci\u003e- Software - Case Study 6: the iPhone\u003c\/i\u003e \u003ci\u003e- Smart Things\u003c\/i\u003e \u003ci\u003e- Robots\u003c\/i\u003e   \u003cb\u003e4. Systems and Services\u003c\/b\u003e \u003ci\u003e- Systems\u003c\/i\u003e \u003ci\u003e- Mapping Services - Case Study 7: IKEA\u003c\/i\u003e \u003ci\u003e- Sharing\u003c\/i\u003e \u003ci\u003e- Hackathons and Jams - Case Study 8: Uber\u003c\/i\u003e \u003ci\u003e- Social Design\u003c\/i\u003e \u003ci\u003e- Government Services   \u003c\/i\u003e   \u003cb\u003e5. Experiences\u003c\/b\u003e \u003ci\u003e- Interaction and Emotion\u003c\/i\u003e \u003ci\u003e- Participation - Case Study 9: Facebook\u003c\/i\u003e \u003ci\u003e- Inclusive Experience\u003c\/i\u003e \u003ci\u003e- The Experience Economy\u003c\/i\u003e \u003ci\u003e- Immersive Entertainment - Case Study 10: Universal Design\u003c\/i\u003e \u003ci\u003e- Tourism\u003c\/i\u003e   \u003cb\u003e6. Strategies\u003c\/b\u003e \u003ci\u003e- Organizational Design - Case Study 11: IBM\u003c\/i\u003e \u003ci\u003e- Strategic Design\u003c\/i\u003e \u003ci\u003e- Policy\u003c\/i\u003e \u003ci\u003e- Problems and Methods - Case Study 12: IDEO\u003c\/i\u003e \u003ci\u003e- Design Thinking\u003c\/i\u003e   \u003cb\u003eConclusion\u003c\/b\u003e \u003cb\u003e- \u003c\/b\u003e\u003ci\u003eDesign in the Anthropocene\u003c\/i\u003e \u003cb\u003e-\u003c\/b\u003e\u003ci\u003e Technological Fixations\u003c\/i\u003e \u003cb\u003e-\u003c\/b\u003e\u003ci\u003e Design Futures                                                                                                               \u003c\/i\u003e   \u003cb\u003eNotes\u003c\/b\u003e   \u003cb\u003eAnnotated Guide to Further Reading\u003c\/b\u003e   \u003cb\u003eSelect Bibliography \u003c\/b\u003e   \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738584953175,"sku":"9781350068148","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350068148.jpg?v=1720049556"},{"product_id":"graphic-design-essentials-9781350075047","title":"Graphic Design Essentials","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLearning by doing is the best way to get to grips with new ideas, and graphic design is no different.  Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature.Covering all the introductory topics a designer needs to know  from working with colour and layout, to editing images and designing apps  this fully updated edition of the hugely popular \u003ci\u003eGraphic Design Essentials\u003c\/i\u003e includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals.This new edition includes:-        Coverage of Adobe Illustrator, Photoshop and InDesign -        Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia-        Smaller supporting activities alongside major project exercises-        New design formats, including apps and infographics-  \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute. -- Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA\u003cbr\u003eJoyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, \u003ci\u003eGraphic Design Essentials: With Adobe Software\u003c\/i\u003e is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas. -- Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK\u003cbr\u003eA relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles. * Marc Austin, University of Wolverhampton, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Introduction  \u003cb\u003e1. Graphic Design is Everywhere\u003c\/b\u003e Analyze Design Design Analysis: Environmental Graphics Introduction to Adobe Photoshop Design + Software Skills 1: Photoshop Layers, Lasso, ImageAdjustments Major Points Summary Software Skills Summary Recommended Readings  \u003cb\u003e2. The Elements of Design\u003c\/b\u003e Creating Powerful Designs Design Analysis: Elements of Design Color Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator Drawing Design + Software Skills 2.2: Photoshop Vector vs. Raster Images Photoshop Filters Design Analysis: Complementary Color Grids Design + Software Skills 2.3: Illustrator Color and Drawing Major Points Summary Software Skills Summary Recommended Readings  \u003cb\u003e3. Typography\u003c\/b\u003e Identifying Typefaces and Making Hard Choices Type Types: Serif Style Categories Beyond Serifs Formats Type Tips Adobe Illustrator Type and Advanced Tools Design + Software Skills 3.1: Illustrator Typography Tools Design Project 1: Lyrical Layouts Design + Software Skills 3.2: Illustrator Shape and Type on a Path Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on Paths Design + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to Shapes Design Project 2: Slang Type Design Project 3: Lyrical Layouts Major Points Summary Software Skills Summary Recommended Readings  \u003cb\u003e4. Images\u003c\/b\u003e Attracting an Audience Illustration Photography Image Resolutions File Formats Acquiring Digital Images Design + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad Crop Design + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn Design + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue\/Saturation Major Points Summary Software Skills Summary Recommended Readings   \u003cb\u003e5. Layouts\u003c\/b\u003e Capturing the Audience and Enhancing Communication Path Layouts Visual Hierarchy Design Analysis: Path Layout Introduction to Adobe InDesign Design + Software Skills 5.1: InDesign Place Image and Path Layout Design Project 4: Path Layout Advertisement Gestalt Theory Grid Layouts Design + Software Skills 5.2: InDesign Grid Layout Major Points Summary Software Skills Summary Recommended Readings  \u003cb\u003e6. Logos\u003c\/b\u003e Simple but Complex Types of Logos Flexible Systems Design Analysis: Logotypes The Creative Process Design + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place Symbols Design Project 5: Logo Design Major Points Summary Software Skills Summary Recommended Readings  \u003cb\u003e7. Visual Themes\u003c\/b\u003e Putting it all Together Visual Hierarchy Editorial Themes Design Analysis: Album Cover Design Design + Software Skills 7: InDesign Advanced Images, Type, and Layout Design Project 6: Album Cover and Tour Poster Designs Major Points Summary Software Skills Summary Recommended Readings  \u003cb\u003e8. Appendix\u003c\/b\u003e Keyboard Shortcuts Glossary Credits Color Connotations Bibliography and Recommended Readings Index Acknowledgments","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738585575767,"sku":"9781350075047","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350075047.jpg?v=1720049559"},{"product_id":"ethics-in-design-and-communication-9781350077041","title":"Ethics in Design and Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis timely collection brings together critical, analytic, historical, and practical studies to address what ethics means in the practice of design.Designers face the same challenges as everyone else in the complex conditions of contemporary cultural lifechoices about consumption, waste, exploitation, ecological damage, and political problems built into the supply chains on which the global systems of inequity currently balance precariously. But designers face the additional dilemma that their paid work is often entangled with promoting the same systems such critical approaches seek to redress: how to reconcile this contradiction, among others, in seeking to chart an ethical course of action while still functioning effectively in the world.\u003ci\u003eEthics in Design and Communication \u003c\/i\u003eacknowledges the complexity of this subject matter, while also demonstrating that in the ongoing struggle towards an equitable and sustainable world, the talents of design and critical thought are essential. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWe are no longer operating in a world where we simply encounter objects and artifacts designed to act upon us. We are increasingly working on platforms and living in environments that are themselves designed to influence our thinking and behaviors. This is a wide-ranging survey of the deeper implications of design choices in the twenty-first century, and an urgent call to bring ethics back into the process, before they are rendered out of reach. * Douglas Rushkoff, author of Team Human and Professor of Media Theory and Digital Economics at Queens College, City University of New York, USA *\u003cbr\u003eThis is an authoritative and inflected call for design to find the will to engage with our contemporary anxieties, if not to propose solutions to them. The book is a useful contribution to an important topic, and it will readily find its readership. * Tom Fisher, Professor of Art and Design at Nottingham Trent University, UK *\u003cbr\u003eThis is an important and vital contribution to design education and research. I commend the editors and authors on this achievement. * Laurene Vaughan, Professor of Design RMIT University, Australia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eINTRODUCTION\u003c\/b\u003e   \u003cb\u003ePreface\u003c\/b\u003e   \u003cb\u003eAcknowledgments \u003c\/b\u003e   \u003cb\u003eIntroduction to the Selection of Texts\u003c\/b\u003e  Foreword: Assumptions of Ethics and Agency in Design   \u003ci\u003eJohanna Drucker\u003c\/i\u003e   In Search of a Philosophy for Design Ethics \u003ci\u003eLaura Scherling\u003c\/i\u003e   \u003cb\u003eDESIGN IN SOCIETY\u003c\/b\u003e   Designing Ethics in Large Scale Sociotechnical Systems   \u003ci\u003eJeffrey Chan\u003c\/i\u003e   All Models Are Wrong: Information Design in a Post-truth World   \u003ci\u003eRachel Berger\u003c\/i\u003e   Swiping Left on Empathy: Gamification and Commodification of the (Inter)face   \u003ci\u003eSarah Edmands Martin\u003c\/i\u003e   Dark User Experience: From Manipulation to Deception   \u003ci\u003eMarc Miquel-Ribé\u003c\/i\u003e   Designing Safe Spaces for Virtual Reality: Methods for Merging Body Sovereignty Theory into VR Design Practice   \u003ci\u003eMichelle Cortese, Andrea Zeller\u003c\/i\u003e   Who Owns the Smart City? Towards an Ethical Framework for Civic AI  \u003ci\u003eMichael A. Madaio, Sarah Edmands Martin\u003c\/i\u003e   Design Possibilities and Responsibilities in Framing Well-being   \u003ci\u003eHeekyoung Jung \u003c\/i\u003e \u003cb\u003e  THEORY AND COMMUNICATION\u003c\/b\u003e   Design and Emergent Ethical Crises   \u003ci\u003ePeter Buwert\u003c\/i\u003e   Designing Ourselves to Death: The Politics of Progress Versus an Ethics of Survival in a Diminishing World   \u003ci\u003eDavid Stairs\u003c\/i\u003e   Freedom and Communication Design: An Ethical Approach   \u003ci\u003eSara Velez Estêvão\u003c\/i\u003e   About an Ethics of Design Activism   \u003ci\u003eMaziar Rezai\u003c\/i\u003e   Ethics in Contemporary Civic Engagements: Towards an Ethics of a Minor Design Activism   \u003ci\u003eTau Ulv Lenskjold, Sissel Olander\u003c\/i\u003e   Graphic Design and Activism: Reflecting on Interactions   \u003ci\u003eAndréa Poshar\u003c\/i\u003e  \u003cb\u003eWORK AND PEDAGOGY\u003c\/b\u003e   \u003cb\u003e\u003ci\u003eWORK \u003c\/i\u003e\u003c\/b\u003e Designing Tools for Low-Income Community Organizing   \u003ci\u003eLuke Jordan\u003c\/i\u003e   Design and Sustainable Development: Beyond Aesthetic and Functional Qualities   \u003ci\u003eIván Asin\u003c\/i\u003e  Designing Ethics Tools for Self-Reflection, Collaboration, and Facilitation   \u003ci\u003eCiara Taylor, Samantha Dempsey\u003c\/i\u003e   Noto Project: Between Harmony and Homogeneity   \u003ci\u003eSuna Jeong\u003c\/i\u003e   The Role of Ethics Online and Among Social Media Designers   \u003ci\u003eMeredith James\u003c\/i\u003e  \u003cb\u003e\u003ci\u003ePEDAGOGY \u003c\/i\u003e\u003c\/b\u003e Caring for What We Leave Behind: Ethical Considerations in Social Innovation Pedagogy \u003ci\u003eMariana Amatullo\u003c\/i\u003e   Perpetuating Class Divide: The Reality of Graphic Design Internships   \u003ci\u003eKathryn Weinstein\u003c\/i\u003e   Highlighting Race Issues Through Mentoring and Design   \u003ci\u003eSabrina Hall, Anjali Menon\u003c\/i\u003e   The Design Process is a Research Process: Students and the Ethics of Inquiry   \u003ci\u003eDavid Gelb, Angela Norwood\u003c\/i\u003e   Home: The Ethics of Addressing In-Equal Design   \u003ci\u003ePeter Claver Fine\u003c\/i\u003e   Threading Ethics in a Design Curriculum   \u003ci\u003ePaul J. Nini \u003c\/i\u003e  \u003cb\u003eIndex\u003c\/b\u003e   \u003cb\u003eAuthor Biographies\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738585608535,"sku":"9781350077041","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350077041.jpg?v=1720049559"},{"product_id":"practicebased-design-research-9781350080409","title":"Practicebased Design Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePractice-Based Design Research\u003c\/i\u003e provides a companion to masters and PhD programs in design research through practice.  The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students'' experiences of undertaking practice-based research has impacted their future design and research practice. The text is illustrated throughout with case study examples by authors who have set up, taught or undertaken practice-based design research, in a range of national and institutional contexts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis unique collection offers profound insights, exemplary cases and practical guidance for practice-based design research as it expands worldwide. A major contribution to the field, this book is essential for supervisors, researchers, teachers and students of doctoral education in design. * Ramia Mazé, Professor of Design at Aalto University, Finland *\u003cbr\u003eDesign has an increasingly important role to play in material, social, economic, and technological change and design research needs to change accordingly. This book describes the theory and the practice of practice-based design research and is an exciting and timely contribution to the field. I think it will become an essential reference point not only for future practice-based design researchers, but for all design researchers. * Peter Lloyd, Professor of Design at the University of Brighton and Vice Chair of the Design Research Society, UK *\u003cbr\u003e\u003ci\u003ePractice Based Design Research \u003c\/i\u003ebravely challenges conventional forms doctoral scholarship through the specular agency of the design disciplines. It is an essential resource – both diverse and critical – for reconceptualising the knowledge economy, not just in design but as design. * Stephen Loo, Professor of Architecture at the University of Tasmania, Australia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introducing Practice Based Design Research \u003ci\u003eLaurene Vaughan\u003c\/i\u003e   \u003cb\u003ePart 1: Exploring Different Models and Approaches to Doctoral Education in Design\u003c\/b\u003e 2. Designer\/Practitioner\/Researcher \u003ci\u003eLaurene Vaughan\u003c\/i\u003e 3. Locating New Knowledge in an Unacknowledged Discourse \u003ci\u003eBonne Zabolotney\u003c\/i\u003e 4. Post-Normal Design Research: The Role of Practice-based Research in the Era of Neoliberal Risk \u003ci\u003eCameron Tonkinwise\u003c\/i\u003e   \u003cb\u003ePart 2: Socio-cultural Impacts of the Design PhD in Practice \u003c\/b\u003e 5. Designing the PhD curriculum in the design disciplines \u003ci\u003eHenry Mainsah, Andrew Morrison, Jonny Aspen and Cheryl E. Ball\u003c\/i\u003e 6. Doctoral Training for Practitioners: ADAPTr (Architecture, Design and Art Practice research) a European Commission Marie Curie Initial Training Network \u003ci\u003eRichard Blythe and Marcello Stamm\u003c\/i\u003e\u003ci\u003e?\u003c\/i\u003e 7. Knowledge Exchange through the Design PhD \u003ci\u003eBen Dalton, Tom Simmons and Teal Triggs\u003c\/i\u003e\u003ci\u003e?\u003c\/i\u003e 8. Educating the Reflective Design Researcher  \u003ci\u003ePelle Ehn and Peter Ullmark\u003c\/i\u003e\u003ci\u003e?\u003c\/i\u003e 9. Building theory through design  \u003ci\u003eThomas Markussen\u003c\/i\u003e   \u003cb\u003ePart 3: Structures for Supporting Design Phd Programs \u003c\/b\u003e 10. Design (research) practice \u003ci\u003eThomas Binder and Eva Brandt\u003c\/i\u003e 11. Embracing the literacies of design as means and mode of dissemination \u003ci\u003eLaurene Vaughan\u003c\/i\u003e 12. Ten green bottles: Reflecting on the exegesis in the thesis by compilation model  \u003ci\u003eAndrew Morrison\u003c\/i\u003e   \u003cb\u003ePart 4: Graduate Reflections on the Design Phd in Practice \u003c\/b\u003e 13. When Words Won’t Do: Resisting the impoverishment of knowledge  \u003ci\u003ePia Ednie\u003c\/i\u003e\u003ci\u003e-\u003c\/i\u003e\u003ci\u003eBrown\u003c\/i\u003e 14. Before, during and after a PhD: Curating as a generative and collaborative process of infrastructuring \u003ci\u003eKatherine Moline\u003c\/i\u003e\u003ci\u003e?\u003c\/i\u003e 15. The researcherly designer\/the designerly researcher \u003ci\u003eJoyce Yee\u003c\/i\u003e 16. Make Happen: Sense-making the affordances of a practice-based Phd in design \u003ci\u003eLisa Grocott\u003c\/i\u003e 16. From Paratexts to Primary Texts: Shifting from a commercial to a research focused design practice \u003ci\u003eZoë Sadokierski\u003c\/i\u003e 17. From practice to practice-led research: Challenges and rewards \u003ci\u003eNeal Haslem\u003c\/i\u003e 18. Grokking the Swamp: Adventures in the Practical Abyss, and Back Again \u003ci\u003eJeremy Yuille\u003c\/i\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738585968983,"sku":"9781350080409","price":27.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350080409.jpg?v=1720049560"},{"product_id":"making-posters-9781350090156","title":"Making Posters","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePosters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?With  a special focus on conceptualization, internationally-acclaimed and  award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in  their tracks.  Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, \u003ci\u003eMaking Posters\u003c\/i\u003e  gives you the critical and practical skills to excel in one of the most  widely seen forms of graphic design and make sure your work stands out  from the crowd.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e·        Introduction ·        Chapter 1: What is a Poster? o   Theoretical description o   Historic timeline   ·        Chapter 2: Conceptualizing o   Research  o   Brainstorming o   Know your message o   Know your audience  ·        Chapter 3: Grabbing Attention o   Disruption o   Engaging the audience o   Scale, color \u0026amp; contrast   ·        Chapter 4: Execution o   Image-making o   Hierarchy o   Type as image o   Composition­ o   Aesthetic o   Making mistakes   ·        Chapter 5: Poster that Tell Stories o   Creating your story o   Structuring your story o   Telling your story with type o   Telling your story with color o   Telling your story with multiple narratives o   Telling your story with a single image narrative   ·        Chapter 6: Poster Types o   Posters that entertain o   Posters that persuade o   Posters that promote o   Posters that seduce o   Posters that sell   ·        Chapter 7: The Transformation of the Poster o   Animated posters o   Interactive posters for the screen o   New materials and techniques o   The future of the poster   ·        Bibliography ·        Index ·        Glossary","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738587050327,"sku":"9781350090156","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350090156.jpg?v=1720049564"},{"product_id":"introduction-to-digital-media-design-9781350104938","title":"Introduction to Digital Media Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eContemporary digital designers work across programmes, platforms and disciplines, but there's not always enough time to become an expert in everything before having to get stuck in to your next project. This is a hands-on approach to take you through the building blocks, common skills and hacks across all forms of digital design so you understand the fundamentals and can start creating straight away.   Assistant Professor David Leicester Hardy uses his years as a teacher and professional designer to provide exercises, activities and instruction so you can make connections and become familiar with topics from:-        User Experience (UX), User Interface (UI) and Interaction Design (IxD)-        Animation and motion graphics-        Virtual (VR), augmented (AR) and mixed realityMirroring the real multidisciplinary approaches of digital designers, this book will help you work fluidly and efficiently, whatever the project.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: Convergence with Tech, Divergence of Media   - Progress of graphic design - Rationale and objectives of the book   1. User Interface and Digital Design     - Familiar controls, their uses and variations   - Text and object size for screen and target size for touch controls   - Hierarchy and visual flow in digital design   - Strategic use of color and texture    - Signal-to-noise ratio in headings, descriptors, commands, etc.   - Methods of overlaying text on images    - How to reduce visual clutter using modularity and affordance    - Interface design process from sketch to high-fidelity product     2. User Experience and Strategy     - Rapid prototyping processes and workflow    - User research and creation of personas   - Data-driven design and experiential praxis   - User-centered design that considers empathy and psychology   - Screen sizes and performance \/ task hierarchy   - Gestalt theory for functional elements    3. Animation and Motion Graphics     - Motion design principles    - 2D animation in 3D space   - Five basic transformations    - Pacing, audio integration, and transitions   - Digital storytelling as an emotionally compelling and engaging format   - Uses and final output for animation and motion graphics   4. Interaction Design     - IxD’s relationship to UI   - Extending animation for user-interfaces    - Microinteraction description and process    - Delighting users through perceived tactile experiences   - Intuitive systems and patterns    - Various methods for prototyping interactions    5. Design for the Web     - Layout strategy for various viewport widths    - Important takeaways in quickly learning HTML (structure) and CSS (styling)   - The concept of semantic mark-up, and how it bolsters visual design   - Creative coding and how to quickly iterate “in the browser”     - How to design in chunks using the sandwich technique    - Tips for designing something that’s actually possible to build with code    6. Virtual, Augmented, and Mixed Reality    - Conceptualizing virtual experiences for brand \/ business objectives   - Calculating field of motion and periphery  - Designing UI with proximity in mind  - Workflow beginning from a popular design software   - Overview of 3D development platform   - Outline of ARkit and Swift technologies    Epilogue: Standing on the precipice     - Recap the tenets of working in a multidisciplinary way   - Predictions for the next 10-15 years   - Wrap-up","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738589409623,"sku":"9781350104938","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350104938.jpg?v=1720049573"},{"product_id":"design-thinking-for-visual-communication-9781350106222","title":"Design Thinking for Visual Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular\u003ci\u003e Design Thinking for Visual Communication \u003c\/i\u003eidentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.' -- Rosanne Gibel, Art Institute of Fort Lauderdale, USA.\u003cbr\u003e'Beautifully designed and filled with excellent examples.' -- Richard Barlow, St Cloud State University, USA.\u003cbr\u003e'The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts.' -- Rebecca Potts, Bronx River Art Center, USA.\u003cbr\u003e'I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series.' -- Emily Wood, Central Saint Martins, UK.\u003cbr\u003ePacked with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, \u003ci\u003eDesign Thinking for Visual Communication\u003c\/i\u003e offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used. * Sir Read-A-Lot *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction\u003c\/b\u003e  \u003cb\u003eChapter one: Stages of Thinking\u003c\/b\u003e The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.   \u003cb\u003eChapter two: Research\u003c\/b\u003e Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.  \u003cb\u003eChapter three: Idea Generation\u003c\/b\u003e Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.  \u003cb\u003eChapter four: Refinement\u003c\/b\u003e Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia \u0026amp; Cienfuegos  \u003cb\u003eChapter five: Prototyping\u003c\/b\u003e Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.  \u003cb\u003eChapter six: Implementation\u003c\/b\u003e Format; Materials; Finishing; Media; Scale; Series\/Continuity; Industry view: Design is Play.  \u003cb\u003eExercises\u003c\/b\u003e \u003cb\u003eGlossary\u003c\/b\u003e \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738589475159,"sku":"9781350106222","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350106222.jpg?v=1720049573"},{"product_id":"type-specimens-9781350116597","title":"Type Specimens","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eType Specimens\u003c\/i\u003e introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers.  This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice.  Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction\u003c\/b\u003e \u003cb\u003e1: Early Broadsides\u003c\/b\u003e Early broadsides: form and function Pragmatic beginnings - the Ratdolt specimen of 1486 Patterns of circulation Multi-tasking - specimens serving multiple purposes Broadsides: a lasting form \u003cb\u003e2: Printers’ Manuals\u003c\/b\u003e Printers' manuals: form and funtion Shaping print culture Establishing shared knowledge and expectations Expanding typographic options Standardizing printing vocabularies Expressing visual styles Evolving tastes Conclusion \u003cb\u003e3: Foundry Specimen Books\u003c\/b\u003e Formats and functions Comprehensive documentation Elaborate display Commercial utility Stylistic instruction International circulation Missionary zeal Centers and peripheries Conclusion \u003cb\u003e4: Industrial Methods and Materials\u003c\/b\u003e Tools for economizing Saving time, materials and money Standardization of form Organizational redesign - ATF's example Tools for mechanization Reproduction - electrotyping and the pantograph Experiments with machine casting and composition Wood types as \"new\" tools An American (?) invention Advantages of wood type Advertising at large scale Conclusion \u003cb\u003e5: Hot Metal\u003c\/b\u003e Hot metal: how and why Benefits Drawbacks New formats for the specimen Mega-books Loose-leaf binders and supplements 1-line specimens Roles of the specimen Commercial catalogs instruction manuals Display devices for \"good\" mechanical type Differentiation and cooperation Programmatic world views Conclusion \u003cb\u003e6: Ephemera\u003c\/b\u003e New formats Supplements to binder systems Leaflets and brochures Emerging aesthetic trends Revisiting history Defining modernity Networks of circulation Imports, exports and adaptations Cultural specificity and stereotyping Local, specific, and vernacular forms - Cyrillic and Hebrew Conclusion \u003cb\u003e7: Photographic and Binary Processes\u003c\/b\u003e Phototype: \"inherently superior\" \"Swift \u0026amp; Exact\": how phototypesetting works Typography, dematerialized Attitudes toward technology Inferiority - \"the hand is the guide\" Innovation - \"interesting possibilities\" Multiplicity - \"for case, matrix, and film\" Conclusion - toward a digital future \u003cb\u003ePostlude: Digital Type, Diverse Futures\u003c\/b\u003e \u003cb\u003eBibliography\u003c\/b\u003e \u003cb\u003eImage Credits\u003c\/b\u003e \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738590589271,"sku":"9781350116597","price":23.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350116597.jpg?v=1720049578"},{"product_id":"visible-signs-9781350164932","title":"Visible Signs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBasic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. \u003ci\u003eVisible Signs\u003c\/i\u003e tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication.   Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application.   The fourth edition of \u003ci\u003eVisible Signs\u003c\/i\u003e includes new imagery and updated exercises, as well as coverage of propaganda, diversity in neutral' communication (like emojis), and issues related to social media representation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction Chapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises. Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises. Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises. Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises. Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises. Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in ‘neutral’ communication (like emojis); Portfolio; Exercises. Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises. Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises. Glossary Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738598650199,"sku":"9781350164932","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350164932.jpg?v=1720049603"},{"product_id":"introduction-to-graphic-design-9781350232235","title":"Introduction to Graphic Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAaris Sherin\u003c\/b\u003e is an educator, writer and designer. She is an Associate  Professor of Graphic Design at St John's University, Queens, New York.  Sherin is a frequent lecturer and speaker at both national and  international design conferences. Her writing has been featured in  publications such as \u003ci\u003ePRINT Magazine, STEP Inside Design, Form, Leonardo, and Design and Culture.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  1.Overview of the Field  2. Concepts and Ideas  3. Form and Space  4.Working with Color  5.Typography  6.Using and Creating Imagery  7.Layout and Arrangement  8.Context and Production  Conclusion  Glossary  Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738607464791,"sku":"9781350232235","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350232235.jpg?v=1720049636"},{"product_id":"interfaces-and-us-9781350245242","title":"Interfaces and Us","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eZachary Kaiser\u003c\/b\u003e is Associate Professor of Graphic Design and Experience Architecture at Michigan State University, USA. His research and creative practice examine the politics of technology and the role of design in shaping the parameters of individual, social, and political possibility. His work has been featured in national and international exhibitions, and his writing, on topics ranging from the future of the arts in higher education to dream-reading technologies, appears in both scholarly and popular publications.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eZach Kaiser's \u003ci\u003eInterfaces and Us\u003c\/i\u003e dares to peel back the plastic film protecting interface design to reveal how it is both shapes and is shaped by everything from convenience and consumerism to market forces and economic inequality. While finally putting to rest the idea that design is inherently neutral, it's an indispensable guide to the politics of how we interface not just with the digital systems around us, but with late capitalism itself. -- Tim Maughan, author of Infinite Detail, Canada\u003cbr\u003e\u003ci\u003eInterfaces and Us \u003c\/i\u003eblends theory, art, activism and pedagogy into a cogent story about the making of selves and societies. This incisive text will be an inflection point for design education. -- Jenny L. Davis, School of Sociology, The Australian National University\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements Introduction  \u003cb\u003e1. Historical and Conceptual Roots of the Computable Subjectivity\u003c\/b\u003e Introduction: Disrupting the Insurance Industry—“Convenience” and “Freedom” Producing and Looping, or, Biopolitics and Biopower The Value of Convenience Freedom and Countercultural Technocracy The Selfish System: Cybernetics and Rational Choice Theory Markets as Information Processors: Cybernetics and Economics The Neoliberal Governmentality Conclusion: Foundations and Ramifications  \u003cb\u003e2. Data=World\u003c\/b\u003e Introduction: Can You “See” Your Dream Data? Data and World: An Origin Story Computational Instrumentation: Templates and Translations How Computational Instruments Disappear Conclusion: The Great Inversion, or, Operationalism’s Legacy  \u003cb\u003e3. Prediction and the Stabilization of Identity\u003c\/b\u003e Introduction: Whisper and the Scrambling of Algorithmic Anticipation The Digital Production of Fragmentation and Alienation Ontological Insecurity: One Consequence of Fragmentation and Alienation The Digital Mirror Self: Soothing Ontological Insecurity with Computation The Role of UX in Producing, then Soothing, Ontological Insecurity Consequences: Soft Biopower and the Proscription of Potential Conclusion: Becoming Cyborgs  \u003cb\u003e4. The Moral Imperative of Normality through Computational Optimization\u003c\/b\u003e Introduction: The Optimized Professor and the Pressures of Optimization Measurement, Normativity, and Morality: Two Origin Stories The Moral Imperative of Self-Optimizing Technologies: The Case of the Amazon Halo Consequences: Anxiety, Superfluity, and the Instrumentalization of Interpersonal Interaction Conclusion: Fighting for Servitude as if it Were Salvation  \u003cb\u003e5. The Questions of Political Economy and the Role of Design Education\u003c\/b\u003e Introduction Question 1: The Issue of Political Economy and Chile’s Socialist Cybernetics Question 2: The Role of Design Education in Resisting the “Reality” of the Computable Subjectivity and the Reformist Approach Conclusion: Returning to Political Economy and the Limits of the Reformist Approach to Design Education  \u003cb\u003eConclusion: Towards a Luddite Design Education\u003c\/b\u003e The Politics of UX and the Computable Subject as the Ideal Political Subject The Lingering Problem: The Computable Subjectivity and Political Economy The Revolutionary Approach: Luddite Design Education A Provisional Program of Luddite Design Education A Luddite Design Education, Now  Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738609627479,"sku":"9781350245242","price":20.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350245242.jpg?v=1720049641"},{"product_id":"the-principles-and-processes-of-interactive-design-9781350258563","title":"The Principles and Processes of Interactive","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThis much anticipated second edition of \u003ci\u003eThe Principles and Processes of Interactive Design\u003c\/i\u003e is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX\/UI) projects.\u003c\/b\u003eThe blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices.It is these shared principles and processes that this book explores, including: - The fundamentals of design research and UX development - Classic visual design topics such as colour, image, layout and typography - Essential media-specific topics such as working with data, interactivity, motion and sound - Important guidance on how to present your workFor this new editions there are brand new chapters on \u003ci\u003eMotion and Sound \u003c\/i\u003e(including storyboarding, sonic interaction and \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction  1 Research for interaction  2 Design development 3 Colour and image 4 Layout and typography 5 Data 6 Interactivity 7 Motion and sound 8 Interactive formats 9 Presenting your ideas Conclusion","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738611134807,"sku":"9781350258563","price":27.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350258563.jpg?v=1720049647"},{"product_id":"designing-gender-9781350273757","title":"Designing Gender","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book offers an ideal first step for designers looking to disrupt contemporary design practice by challenging gender inequality. Drawing on feminist and queer theory, it outlines key concepts and applies them to a broad spectrum of design activity. By developing feminist design approaches and methods, it provides a practical resource for designers wanting to make a change. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eDesigning Gender\u003c\/i\u003e covers essential topics including definitions of sex, gender and sexuality, histories of women in design, parity in professional design practice, diversity of users, non-binary design approaches, and sustainable and equitable futures. \u003cbr\u003e\u003cbr\u003eFilled with examples from around the world, the book recognises the culturally specific nature of gendered experience. Interviews with designers working in a diverse range of fields including user experience design, visual communication, interaction design and critical design, highlight the challenges and opportunities involved in designing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIntegrates theory and case studies backed by useful exercises that that will improve the (design) world in tangible ways for all\u003ci\u003e \u003c\/i\u003e -- Michelle Marzullo * California Institute of Integral Studies, USA *\u003cbr\u003eA tremendously enjoyable read that has stimulated a lot of thought and reflection -- Nathan Martin * Arizona State University, USA *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements Preface  \u003cb\u003e1. Gender, Feminism and Things\u003c\/b\u003e\t\t\t\t\t\t Introduction: The Complexities of Sex and Gender Defining Gender Feminism and Systems of Oppression Gendered Things Case Study: \u003ci\u003eGender Swapping\u003c\/i\u003e, Karin Ehrnberger, Stockholm Gendered Processes Interview: Lindsey Brinkworth, Senior Researcher, \u003ci\u003eMagic+Might,\u003c\/i\u003e Chicago Designing Intersectional Gender Justice Activity 1: Gender Journal Activity 2: Norm Discussion Cards  \u003cb\u003e2. Women, Craft, and Technology\u003c\/b\u003e Introduction: Questioning Design (His)stories Craft as Feminist Resistance Case Study: \u003ci\u003eBuen Vivir-Centric Design\u003c\/i\u003e, Diana Albarrán González, Mexico\/Aotearoa Redesigns and DIY Aesthetics Cyberfeminism and Gender Hacking Interview: Cornelia Sollfrank, Artist and Researcher, Berlin Activity 1: Pick a Theme\/Make a Zine Activity 2: Hack It Game  \u003cb\u003e3. Women and Design as Profession\u003c\/b\u003e Introduction: Gender in the Design Industries Women and the Professionalisation of Design Design Knowledge and the Making of the Professional Masculinities at Work in Design Cultures Interview: In-ah Shin, Graphic Designer, \u003ci\u003eFeminist Designer Social Club\u003c\/i\u003e. Seoul Addressing Inequality in the Workplace Case Study: \u003ci\u003eDesigners Speak (Up)\u003c\/i\u003e Catherine Griffith, Aotearoa New Zealand Challenging Gender Norms in Professional Design Practice Activity 1: Situational Knowledge Map Activity 2: Listening Positionality Exercise  \u003cb\u003e4. Making Gender Inequality Visible\u003c\/b\u003e\t\t\t\t\t\t Introduction: Gender Justice as a Global Issue Data, Power and Invisibility Interview: Brindaalakshmi K, Thematic Lead, \u003ci\u003ePoint of View\u003c\/i\u003e, Chennai Design and the Gender Data Gap              Feminist Counter-data and Queering AI              Visualising Inequality              Case Study: Visualizing Gender-based Violence, Nepal              Activity 1: Queering Algorithms              Activity 2: Gendered Life Data Drawing               \u003cb\u003e5. Feminist Design Futures\u003c\/b\u003e\t\t\t\t\t\t             Introduction: Design and the Future             Speculative Futures and Design Fictions              Speculative Design and Inequality Interview: Luiza Prado de O. Martins, Artist and Researcher, Brazil\/Germany Feminist Visions of the Future             Futuring Tools and Approaches to Time Case Study: Freak Science, Mary Maggic, Vienna               Speculative Design and Gender             Activity 1: Participatory Futures Tool             Activity 2: Speculating with the Past               \u003cb\u003e6. Sustainable Practice and Design Beyond Binaries\u003c\/b\u003e Introduction: Feminism and Ecological Crisis             Towards Non-Binary Design              More-Than-Human Entanglement, Post-nature and Queer Ecology Interview: Sixto-Juan Zavala, Designer and Illustrator, Texas\/London Indigenous Worldviews, Design and Becoming-With              Case Study: Lehuauakea, New Mexico, US and Papa’ikou, Hawaii Unmaking Design Practice               Activity 1: Mapping Entanglements             Activity 2: Feral Experiments  \u003cb\u003eEpilogue\u003c\/b\u003e List of Figures References\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738613625175,"sku":"9781350273757","price":71.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350273757.jpg?v=1720049655"},{"product_id":"albertus-9781399609241","title":"Albertus","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eOne of the most beautiful handcrafted typefaces in the world, Albertus is also one of the most enduring. \u003cbr\u003e\u003cbr\u003eThe face of thousands of book jackets, and the chosen look for David Bowie, Coldplay, Star Wars and London street signs, Albertus is as as warmly enticing on film posters as it is on memorial plaques.\u003cbr\u003e\u003cbr\u003eThe story of the font is one displacement (its designer Berthold Wolpe was a German Jewish refugee who went on to design the masthead for \u003ci\u003eThe Times\u003c\/i\u003e), but also one of permanence, for it has proved a fresh, vibrant and indestructible face for almost a century. In this unique celebration, the designer''s children reveal the history of its creation and the erratic brilliance of their father, while the book grapples with one of the fundamental artistic questions: what makes great art not only survive but flourish in each new age and medium?\u003c\/p\u003e","brand":"Orion Publishing Co","offers":[{"title":"Default Title","offer_id":48738904342871,"sku":"9781399609241","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781399609241.jpg?v=1720050540"},{"product_id":"baskerville-9781399609272","title":"Baskerville","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe classic elegant English typeface, still widely used as a book text more than 250 years since its creation. Baskerville is a transitional design, poised between the first metal types and modern styles, notable for its combination of fat and thin strokes. When it was first used there was genuine concern that it would damage readers'' eyes.\u003cbr\u003e\u003cbr\u003eJohn Baskerville was a maverick lacquer maker and printer in Birmingham, a flamboyant dresser, an important figure in the Enlightenment. Though it earned him little money, he was obsessive about both his typeface and its appearance on the page, a perfectionism culminating in his magnificent Bible. The story encompasses one of the first powerful women of the printing world, his wife Sarah Baskerville, and the many typefaces the Baskervilles inspired. And it examines why John Baskerville''s body was dug up and buried many times before it was finally allowed to rest in peace.\u003c\/p\u003e","brand":"Orion Publishing Co","offers":[{"title":"Default Title","offer_id":48738904473943,"sku":"9781399609272","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781399609272.jpg?v=1720050541"},{"product_id":"an-introduction-to-service-design-9781472572585","title":"An Introduction to Service Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to  increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, \u003ci\u003eService Design\u003c\/i\u003e starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the servic\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book covers a needed niche of bibliography in Service Design and it completely achieves the goal set ...  We would recommend it to anyone curious to know more about the field, as an essential introductory book to Service Design or for educators teaching this crucial and exciting discipline. * The Design Journal *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Introduction  \u003cb\u003ePart 1: INTRODUCTION TO SERVICES  \u003c\/b\u003eChapter 1: Defining Services Chapter 2: The Service Economy Chapter 3: Digital Services Chapter 4: Services for Public Interest Chapter 5: The Politics of Service Design Chapter 6: Designing for Services  \u003cb\u003ePart 2: THE SERVICE DESIGN PROCESS\u003c\/b\u003e  Chapter 7: Getting Started in the Service Design Process  Chapter 8. Research and Analysis Chapter 9. Generating Service Design Concepts  Chapter 10. Prototyping, Testing, Iterating Chapter 11. Implementing and Evaluating Services Chapter 12. Service Design Core Capabilities   Glossary Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739470868823,"sku":"9781472572585","price":34.19,"currency_code":"GBP","in_stock":true}]},{"product_id":"becoming-a-successful-graphic-designer-9781472591197","title":"Becoming a Successful Graphic Designer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAs students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want:  Freelancing?  Working in a design agency?  Setting up their own business?  They also need the practical advice about how to work with clients, how to organize themselves, billing, etc.   Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today''s students looking to start a career in design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eNeil Leonard has quietly and thoughtfully managed to write a book that is less strident than its title suggests by carefully assimilating a lot of practical wisdom that many design tutors would hope to impart to their students before embarking on a professional career in graphic design ... In summary, Becoming a Successful Graphic Designer is a solid and valuable edition to the any professional practice reading list. * Art, Design \u0026amp; Communication in Higher Education *\u003cbr\u003eThis is an amazing book and one I am very pleased to have come across. I will be using this as a one of my key texts for the unit, and I will be encouraging all students to buy it. It covers all aspects of how to move into a successful design career; from looking at places of work, to the range and how to apply for varied and different types of opportunities, including the importance of attitude and networking! * Sallyanne Theodosiou, University for Creative Arts, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction  Chapter 1: Career opportunities  Too many choices?\/  The transition from education to work\/ Interview: Holly Karlsson, Shillington College\/  Work, work-experience, internship or go solo?\/ The 'traditional' design agency   Publishing\/ Branding\/ Advertising and marketing\/ The digital world\/ Working for agencies as a freelancer\/ Interview: Jessica Hische\/  Working directly with clients   Interview: Jamie Sergeant, This is Crowd Chapter 2: Getting out there and getting noticed Standing out from the crowd\/ Self-promotion\/ Your portfolio\/ Web presence\/ Social media and promotion\/  Interview skills\/  Networking\/  Curriculum Vitae\/  The right opportunities Interview: Cameron Sandage Chapter 3: The workplace  The Studio\/ Interview: Caroline Aufort and Elodie Mandray, Acmé Paris\/ Interview: Dalton Maag Roles within the design studio\/  Interview: Joshua Ogden\/ Design roles explained   Service providers\/  Non-design roles\/ Managing a design business                           Chapter 4: The work of a designer  The job cycle\/  From brief to outcome: an overview\/  Finding the right clients\/ Pitching your services The Brief\/  Working with the client \/ Pitching your ideas\/ Interview: Jessica Walsh Chapter 5: The essential skills The necessary attributes\/  Developing your knowledge\/ Drawing and sketchbooks                         Design for print\/ Interview: Janine Vangool, UPPERCASE\/  Design for screen Motion and time-based work\/ Photography                         Chapter 6:  Forging your own path Starting your own agency\/ Interview: Anne Brassier\/  Working as a freelancer Interview: Lotta Nieman\/ Co-working and collectives Interview: Rena Tom and Bryan Boyer, The Makeshift Society Exercises and Templates Conclusion Index Acknowledgements \u0026amp; Credits","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739474243927,"sku":"9781472591197","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472591197.jpg?v=1720052349"},{"product_id":"creating-a-successful-graphic-design-portfolio-9781474213875","title":"Creating a Successful Graphic Design Portfolio","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBeing able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm.  The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more.  A unique chapter called ''Portfolio Workshop (or Portfolio Clinic)''  includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc.  Finally, a ''Toolbox'' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice.  All in all, everything t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis comprehensive book is a must-read for any graphic design student. The insights and career tools provided bring clarity to students trying to find their place in the design profession. -- Jeanne Komp, Cabrini University, USA\u003cbr\u003eThis compelling collection of essays—on what comes after one graduates with a degree in graphic design—is told through numerous testimonials from recent graphic design graduates and professional designers. It offers numerous suggestions (helpful tips) on choosing a career path within design, to applying for a job, how to present a great portfolio, getting hired among others. An excellent book for any current graphic design student. -- Janet Fairbairn, Rhode Island School of Design, USA\u003cbr\u003eThis is a book that certainly delivers on its promise. Ideal for any design student or graduate who will find it useful, interesting and engaging as they embark on transitioning out of education into the big wide world and into industry. Packed full of good solid practical advice, backed up by contributors from industry and the experiences of those who have successfully made the journey into industry. The case studies, which are very usefully critiqued, will prove invaluable to those trying to put together their own portfolios and applications. All in all, a great resource to have to hand. -- Jill Wells, Loughborough University, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction\u003c\/b\u003e \u003cb\u003e Chapter 1:  I am about to graduate, now what? \u003c\/b\u003e  The design student   The professional designers   Advice and information on transitioning from student to professional  \u003cb\u003eChapter 2: My portfolio \u003c\/b\u003e What to include   The cross-disciplinary portfolio   Formats (print, web, interactive iPad options)   How to write about design   How to photograph design work   Design bootcamp: layouts, typography and grids that work   Format ideas   Production ideas  \u003cb\u003eChapter 3:  Portfolio clinic \u003c\/b\u003e  [Examples of good and bad portfolios with production notes and commentary from designers from a    range of backgrounds and experience.]  \u003cb\u003eChapter 4:  My design career \u003c\/b\u003e  Introduction to the design community   Key factors to choosing your career path   Notable employers   Professional associations   Continuing education   Conferences, competitions, and awards   My career path (traditional agency, digital agency, consultancy, design studio, in-house or startup)  \u003cb\u003eChapter 5:  Making it:  how to have a great career \u003c\/b\u003e  Resume clinic   Cover letter clinic   Templates  \u003cb\u003eChapter 6: Toolbox \u003c\/b\u003e  Resources   Sample forms   Templates  \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739586572631,"sku":"9781474213875","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474213875.jpg?v=1720052668"},{"product_id":"visual-communication-design-9781474221573","title":"Visual Communication Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhere do design principles come from? Are they abstract rules established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.   In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discus\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA great reference text for all graphic design students. Effectively places many of the main theoretical principles that lie behind successful design outcomes. Clearly links theory to practice in a single accessible volume and a great reference source for either a practical or theoretical module. * Anthony Roocroft, University of Bolton, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eForeword \u003c\/b\u003e                                                                                                                                    \u003cb\u003eCHAPTER 1 – The importance of form\u003c\/b\u003e The relationship between form and context: Goodness of fit                     Form and meaning                                                                                                               A little bit of history: Twentieth-century attitudes toward “good form” New practices: The changing context for contemporary design                                The shift in attention from artifact to experience                                                                                  How this book is organized                                                                                                \u003cb\u003eCHAPTER 2 – Getting attention\u003c\/b\u003e Introduction                                                                                                                          Contrast                                                                                                                  Figure-Ground                                                                                                                      Camouflage                                                                                         Color                                                                                                                                       Size constancy                                                                                                                      Scale                                                                                                                                        Proportion                                                                                                                            Proximity                                                                                                                               Focus                                                                                                                                      Layering                                                                                                                                Symmetry\/Asymmetry                                                                                                      Closure                                                                                                                                  Continuity                                                                                                                              Series and Sequences                                                                                                          Pattern                                                                                                                                    Rhythm and Pacing                                                                                                              Motion                                                                                                                                    Summary                                                                                                                                \u003cb\u003eCHAPTER 3 – Orienting for use and interpretive behavior\u003c\/b\u003e Introduction                                                                                                                          Affordances                                                                                                                           Channel                                                                                                                                  Medium and Format                                                                                                            Feedback                                                                                                                                Wayfinding                                                                                                                           Mapping                                                                                                                                Hierarchy                                                                                                                               Reading Pattern                                                                                                                    Grouping                                                                                                                                Edge Relationships                                                                                                             Direction                                                                                                                                Point of View                                                                                                                       Summary                                                                                                                                \u003cb\u003eCHAPTER 4 – Interpreting, interacting, and experiencing\u003c\/b\u003e Introduction                                                                                                                          Legibility and Readability                                                                                  Denotation and Connotation                                                                                              Framing                                                                                                                  Abstraction                                                                                                                            Icon, Index, and Symbol                                                                                                     Materiality                                                                                                                            Substitution                                                                                                                           Metaphor                                                                                                                               Parallel Form       Appropriation                                                                                                                       Ambiguity                                                                                                                              Cognitive Dissonance                                                                                                         Summary                                                                                                                                \u003cb\u003eCHAPTER 5 – Extending and retaining meaning\u003c\/b\u003e Introduction                                                                                                                          Schemas and Stereotypes                                                                                   Narrative                                                                                                                                Archetypes                                                                                                                            Mnemonics         Chunking                                                                                                                                Redundancy                                                                                                                          Graphic Identity                                                                                                                   Branding                                                                                                                                Summary                                                                                                                                 \u003cb\u003eCONCLUSION\u003c\/b\u003e  \u003cb\u003eBibliography\u003c\/b\u003e \u003cb\u003eIndex\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739586769239,"sku":"9781474221573","price":28.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474221573.jpg?v=1720052669"},{"product_id":"pop-art-and-design-9781474226189","title":"Pop Art and Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnne Massey\u003c\/b\u003e is Professor of Design and Culture at LCC, University of the Arts London, UK.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAlex Seago\u003c\/b\u003e is Dean of the School of Communications, Arts and Social Sciences at Richmond, The American International University in London, UK. Previously he lectured in Cultural History at the Royal College of Art, UK.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe next stage in the ever-expanding study of Pop Art—in Britain or anywhere else—should begin with this volume.  Its editors and contributors offer vital, cogently presented expertise in design, dress, education and deep popular culture, without which no future Pop scholar or interpreter should proceed. * Thomas Crow, Rosalie Solow Professor of Modern Art at New York University, USA *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction - Anne Massey and Alex Seago    \u003cb\u003e1. Popular art, Pop Art, and ‘the boys who turn out the fine arts' \u003c\/b\u003eCatherine Moriarty  \u003cb\u003e2. Cecil Beaton, Richard Hamilton and the Queer, Transatlantic Origins of Pop Art \u003c\/b\u003eDominic Janes   \u003cb\u003e3. Althea McNish and the British African diaspora \u003c\/b\u003eChristine Checinska    \u003cb\u003e4. Programming Pop Art and Design \u003c\/b\u003eAnne Massey  \u003cb\u003e5. \u003ci\u003eARK \u003c\/i\u003eMagazine: the Royal College of Art and early British Art School Pop \u003c\/b\u003eAlex Seago  \u003cb\u003e6. Prologue to Edward Wright, ‘Chad, Kilroy, the cannibal’s footprint and the Mona Lisa’ first published in ARK 19 (Spring 1957)  \u003c\/b\u003eAnn Pillar  Facsimile of article  Edward Wright  \u003cb\u003e7. Pauline Boty: Pop Artist, pop persona, performing across the ‘long front of culture’ \u003c\/b\u003eSue Tate  \u003cb\u003e8. A Dedicated Follower of Fashion’  \u003c\/b\u003eAlistair O’Neill  \u003cb\u003e9. 'Where is this pop?' In Search of the British Pop Poster\u003c\/b\u003e Rick Poynor and Alex Seago  Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739587129687,"sku":"9781474226189","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"the-fundamentals-of-illustration-9781474240390","title":"The Fundamentals of Illustration","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLawrence Zeegen\u003c\/b\u003e is Dean of the School of Design at Ravensbourne, London, UK.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWritten by an experienced educator, the tone and language used is suitably calm and reassuring and reading it is like taking part in a stimulating university tutorial ... By reading this, aspiring illustrators will feel far more confident in their subject knowledge and will have an idea of what they need to do in order to develop themselves into a creative professional, who has the required practical skills and aptitude for a successful career. * Varoom *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. The Illustrator as Artist 2. The Medium is the Message 3. From Outcomes to Outlets 4. Communicating Ideas 5. Making it Happen 6. Production Sample templates Glossary Bibliography \u0026amp; Webography Acknowledgements \u0026amp; Credits Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739587522903,"sku":"9781474240390","price":26.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474240390.jpg?v=1720052672"},{"product_id":"grids-for-graphic-designers-9781474254779","title":"Grids for Graphic Designers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer''s practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use. Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSubdividing space is commonplace in our culture and a traditional organizing principle. Our houses and apartments are divided into rooms; our drawers are designed with divided compartments to separate our things, and our parking lots are divided into rows of parallel spaces. In communication design, a grid provides a compositional framework through its network of horizontal and vertical intersecting lines that subdivide the page creating a guide to establish proportional relationships between the design elements. The authors of \u003ci\u003eGrids for Graphic Designers\u003c\/i\u003e state their goal is to introduce the basic principles of grid usage. They do so in a clear, articulate and visually informative process. This is a perfect text for students studying visual design, and those individuals who interested in grids and grid theory. -- Elizabeth Resnick, Professor Emerita of Graphic Design, Massachusetts College of Art and Design, USA\u003cbr\u003eThe 3rd edition of the \u003ci\u003eGrid for Graphic Designers \u003c\/i\u003econtinues exploring ways in which contemporary graphic designers renew traditional approaches to ‘grid making’ practices, by emphasising both the imaginative and the practical. Examples of inventive designs are accompanied by meaningful annotations focusing both on what, and how it is represented. This exploration of relationships between content and grid format demonstrates the plurality of the approaches and the passage from fixed to fluidity as a modern way of representation. There are two generalisations about the grids: first, that they are inexhaustible and second, that they are selective. From this double perspective, the book demonstrates ‘grid making’ as a form of knowledge and provides a renewed context for the debate about the meaning and role of grids. -- Iwona Abrams, Senior Lecturer, BA Graphic Communication Design, University of Westminster, UK\u003cbr\u003eAn essential and authoritative toolkit for constructors of the humble grid that will both inform and inspire content delivery, whether for print or screen. Historic and contemporary examples brilliantly illustrate the ongoing fascination and challenge of how graphic designers confront the blank page; creating work that unites content and form to deliver purposeful and appropriate visual communication. -- Bryan Clark, Head of Graphic Design, Falmouth University, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction \u003c\/b\u003e \u003cb\u003e1. The need for grids\u003c\/b\u003e Organising information How we read a page How we view a screen Form and function Industry view: Boy Bastaiens  \u003cb\u003e2. Grid basics\u003c\/b\u003e Anatomy of a page Measurements Shapes on a page Proportion Hierarchy Drawing on a grid The rule of thirds The rule of odds Industry view: Second Story  \u003cb\u003e3. Grid types\u003c\/b\u003e Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view: Peter Dawson  \u003cb\u003e4. Grid elements\u003c\/b\u003e Type  The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view: Brody Associates  \u003cb\u003e5. Grid usage\u003c\/b\u003e Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view: Nicholas Felton  \u003cb\u003e6. Online grids\u003c\/b\u003e The online grid Formality versus informality Web basics- fixed or flexible? Translating the grid to the screen Orientation Industry view: 3 Deep  \u003cb\u003eExercises Glossary Index and credits\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739589095767,"sku":"9781474254779","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474254779.jpg?v=1720052677"},{"product_id":"the-fundamentals-of-graphic-design-9781474269971","title":"The Fundamentals of Graphic Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIntroducing students to the field of graphic design through inspirational examples and clear, practical advice, \u003ci\u003eThe Fundamentals of Graphic Design \u003c\/i\u003ehas been fully updated to reflect the changes in today''s technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Fundamentals of Graphic Design\u003c\/i\u003e delivers a comprehensive, cleverly designed overview of graphic design for a student or novice. * Technical Communication *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction\u003c\/b\u003e  \u003cb\u003eGraphic design as a discipline\u003c\/b\u003e \u003cb\u003eWhat is graphic design?\/ What is a graphic designer? \/ Group structures and working methods \/ Graphic design today\u003c\/b\u003e  \u003cb\u003eInfluences and creative elements\u003c\/b\u003e \u003cb\u003eGraphic design: art or craft? \/ Industrialisation \/ Technology \/ Typography \/ Consumerism \/ Identity and branding \/ Social responsibility \/ Modernism and postmodernism \/ Nostalgia and rhetoric \/ Semiotics \/ Vernacular\u003c\/b\u003e  \u003cb\u003eThe graphic design process\u003c\/b\u003e \u003cb\u003eThe brief \/ Articulating design \/ Sources of inspiration \/ Design as problem solving \/ Creative thinking \/ Wit and humour \/ Layers of meaning \/ Development and experimentation \/ Art direction \/ Prototyping \/ Commissioning art\u003c\/b\u003e  \u003cb\u003eDelivering the message\u003c\/b\u003e \u003cb\u003ePrint \/ Direct mail and digital marketing \/ Information design \/ Packaging \/ Screen design \/ Environmental design\u003c\/b\u003e  \u003cb\u003eProcuring work\u003c\/b\u003e \u003cb\u003eSelf-promotion \/ Portfolios\u003c\/b\u003e  \u003cb\u003eThe production process\u003c\/b\u003e \u003cb\u003eBasic tools \/ Digital tools \/ Specialist colour \/ File formats \/ Print finishing\u003c\/b\u003e  \u003cb\u003eGlossary\u003c\/b\u003e \u003cb\u003eOrganisations and online resources\u003c\/b\u003e \u003cb\u003eIndex\u003c\/b\u003e \u003cb\u003eAcknowledgements\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739591815511,"sku":"9781474269971","price":26.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474269971.jpg?v=1720052679"},{"product_id":"format-for-graphic-designers-9781474290630","title":"Format for Graphic Designers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eGavin Ambrose teaches at the University of Brighton, UK.  \u003cbr\u003ePaul Harris is a freelance journalist and author based in Colombia, SA.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIntroduction 1 Purpose and Narrative\u003c\/b\u003e    Containment and Protection\/Storytelling\/Form follows Function\/Industry View\/Design Activity \u003cb\u003e2 Identity and Branding\u003c\/b\u003e Format as Branding\/ Stocks\/Color\/Industry View\/Design Activity \u003cb\u003e3 Shape and Form\u003c\/b\u003e    Shape and Form\/Series\/Book as Sculpture\/Industry View\/ Design Activity \u003cb\u003e4 Printed Media\u003c\/b\u003e Book Formats\/Imposition and Multiple Stocks\/Scale\/Throw-outs and Gatefolds\/Magazines\/Posters\/Industry  View\/Design Activity \u003cb\u003e5 Digital and Screen-based Media\u003c\/b\u003e    Film and Moving Image\/Websites\/Tablets and Mobile Phones\/Industry View\/Design Activity \u003cb\u003e6 Construction\u003c\/b\u003e Different Types of Fold\/Types of Binding\/Print Finishing\/Industry View\/Design Activity \u003cb\u003eGlossary Acknowledgements Index\u003c\/b\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48739594764631,"sku":"9781474290630","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781474290630.jpg?v=1720052687"},{"product_id":"coding-art-9781484297797","title":"Coding Art","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFinally, a book on creative programming, written directly for artists and designers! This second edition offers expanded and updated content incorporating the latest advancements and trends in the field of creative programming, also for creatives who want to work directly with P5.js and online. It delves deeper into the intricacies of computational art. Itincludes fresh case studies that explore real-world applications of coding art, inspiring readers to think beyond traditional boundaries.   Rather than following a computer science curriculum, this book is aimed at creatives who are working in the intersection of design, art, and education. Following a real-world use case of computation art, you'll see how it relates back to the four key pillars, and addresses potential pitfalls and challenges in the creative process. All code examples are presented in a fully integrated Processing example library, making it easy for readers to get started.This unique and finely balanced approach betw\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003ePart I: Creative CodingIn the first main part of this book, we present a four-step working process when code is involved in art practice.\u003cbr\u003eChapter 1: Idea to VisualsIn this chapter we show how creatives can translate their ideas into simple visual elements, and then work with these elements creatively, by animating them in motions and interaction. In this part, we move quickly from shaping up visual elements in static to animate and scale them in variants and complexity. We also make the comparatively large step to interaction as input for animating visual elements already in this first step. This allows creatives to directly experience the power and expressivity of a computational creative tool like Processing. We don’t hold back in this first step, because we see interaction (and ultimately data) as the important differentiator and driver behind the power of computational in creative practice. Even the raw understanding of interaction in code can help creatives ideate with minimal computation at an early stage of a project.\u003cbr\u003eChapter 2: Composition and StructureIn this chapter, we align the structure of code and the visual structure to reinforce the initial momentum with transparent concepts in code. In this step, we list different code examples that are related to repetition and variation. These are all features related to the creation and manipulation of a Gestalt, introduced as the “many things as one” concept in the book. The reader learns about the shift from an individual element in repetition to many things in layers and alignment. While we introduce fewer new elements from Processing, we maintain the momentum for the reader in showing how they can, with a few lines of code, amplify the expressivity of their first tryouts. The divergence from traditional creative programming books is most visible in the second step, we leave the path of explaining Processing and let the creative process take charge.\u003cbr\u003eChapter 3: Refinement and DepthIn this chapter, we use randomness and noise as sources for depth and entropy and explain how to refine and deepen the idea regarding controlling, selecting, and making choices. In this part, we specifically introduce new data structures as means to simplify and extend the design of aesthetics, rhythms and smoothness. We also return to interactivity at this developed stage and use interactivity as input to bring creative concepts closer to refinement and depth. \u003cbr\u003eChapter 4: Completion and ProductionIn this chapter, we look at the backstage of coding an art piece for presentation and “show-time”. We show how to leverage the diversity of art code on other platforms like the web or in mobile applications. In this step, we also specify how to backstage, test and control the creative work in a less risky way on the final production stage.\u003cbr\u003ePart II: An Example: MOUNTROTHKOIn the second part of this book, we present a large example for computational art, MOUNTROTHKO (2018). This part shows how we applied many aspects of the first part of the book in a real project. We emphasize that what we write about in this book is what we also practice: we unfold MOUNTROTHKO from the very beginning by showing the conceptual and visual starting points. Then we walk through the four steps of the whole creative process in close relation to this example. In MOUNTROTHKO, certain steps were taken going back and forth, or in iteration, which underlines how the book is practically meaningful as a process reference.\u003cbr\u003eChapter 5: Inspiration\u003cbr\u003eChapter 6: From idea to completion\u003cbr\u003ePart III: Coding PracticeIn the last part of this book, we address common pitfalls and challenges of the creative process and formulate suggestions and tips for creatives based on our experience over the years. We indicate main problems that creatives might have in practice: how to help yourself, how to get help from others, and how to find and work with experts from other fields. Finally, we outline a continuation of the learning path for creatives alongside reading and making: this book ideally represents the starting of a personal creative journey working with both art and code.\u003cbr\u003eChapter 7: Dealing with Problems \u003cbr\u003eChapter 8: Learning Path\u003cbr\u003eChapter 9: Creative Processes\u003cbr\u003eConclusion\u003cbr\u003eEpilogue\u003cbr\u003e","brand":"APress","offers":[{"title":"Default Title","offer_id":48739670557015,"sku":"9781484297797","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781484297797.jpg?v=1723812255"},{"product_id":"burn-after-writing-illustrated-tik-tok-made-me-buy-it-9781529148404","title":"Burn After Writing (Illustrated): TIK TOK MADE ME","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFOR FANS OF \u003ci\u003eWRECK THIS JOURNAL\u003c\/i\u003e \u003c\/b\u003e- *\u003cb\u003eTHE INTERNATIONAL SENSATION* - FOR READERS AGE 12+\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat would the movie of your life look like? This fun, creative illustrated journal challenges you to map out your dream life and colour it in!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSocial media encourages us to share \u003ci\u003eeverything\u003c\/i\u003e. As a silent act of rebellion, this illustrated edition of \u003ci\u003eBurn After Writing \u003c\/i\u003einvites you to put your phone down, pick your pen up and turn sharing \u003ci\u003enothing \u003c\/i\u003einto an art.  Draw yourself in and express what you really think... This is an interactive book that's all about you, and just for you - your very own game of Truth or Dare. Write in it, draw on it, colour it in. And when you're finished, toss it, hide it, or Burn After Writing. \u003cbr\u003e\u003cbr\u003e\u003ci\u003e[Previously published as Burn After Writing Teen]\u003c\/i\u003e\u003c\/p\u003e","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48740152770903,"sku":"9781529148404","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529148404.jpg?v=1720054003"},{"product_id":"space-mission-art-the-mission-patches-insignias-of-america-s-human-spaceflights-9781781453810","title":"Space Mission Art: The Mission Patches \u0026","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSince 1961, our country has launched men and women into the hostile vacuum of space. For the adventures on which they were about to embark, astronauts, associates and designers commemorated each mission by creating a unique insignia that the crew could wear with pride on their spacesuits. Space Mission Art collects every one of these iconic designs, plus sticker sheets, to celebrate the Mercury, Gemini, Apollo, Skylab and Space Shuttle programs. They are presented in full colour and glorious detail alongside the stories behind their design. There are also crew photos, mission facts and trivia that reveal the human face of space exploration, capturing the comedy, tragedy, bravery and beauty of these extraordinary adventures into the unknown.","brand":"GMC Publications","offers":[{"title":"Default Title","offer_id":48741063721303,"sku":"9781781453810","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781781453810.jpg?v=1720056454"},{"product_id":"what-they-didnt-teach-you-in-design-school-what-you-actually-need-to-know-to-make-a-success-in-the-industry-9781781577165","title":"What They Didn't Teach You in Design School: What","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLearn how to make your design skills pay with this enlightening, engrossing, no-nonsense guide to visual creativity in the real world. Passing on the lessons of a lifetime in graphic design practice and education, Phil Cleaver shows you how to create the best portfolio, impress at interview, develop strong client relationships, and produce great work in the studio. Enriched with quotes and advice from some of the best and brightest in the industry, this book is where you will find out what they didn't teach you in design school.\u003cbr\u003e\u003cbr\u003e\"There is a sea of books aimed at students produced every year. Most are overly complex and illustrated with unnecessary eye candy. Few are logical, legible, sensible, affordable and (above all) helpful for a young designer taking their first steps into the design jungle following the comfort of university. But Phil Cleaver's book has all that and more. Keep it in your bag, by your bed or on your desk: you won't regret it\" - \u003cb\u003eMike Dempsey\u003c\/b\u003e\u003c\/p\u003e","brand":"Octopus Publishing Group","offers":[{"title":"Default Title","offer_id":48741068046679,"sku":"9781781577165","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781781577165.jpg?v=1720056469"}],"url":"https:\/\/bookcurl.com\/collections\/graphic-design.oembed?page=4","provider":"Book Curl","version":"1.0","type":"link"}