{"title":"Business strategy Books","description":"","products":[{"product_id":"the-failsafe-startup-9780241420171","title":"The FailSafe Startup","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''Creating something from nothing is a daring act. Tom''s wisdom and encouragement will give any reader the confidence to take the leap.\u003c\/b\u003e''  Eric Ries, bestselling author of \u003ci\u003eThe Lean Startup \u003c\/i\u003e\u003cbr\u003e\u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e90% of start-ups fail.  But why? And is there a way to avoid the common pitfalls when you start your own business?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eOver the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups.  An astonishing 13 of these have reached unicorn status.  For a decade he has explored the question of why startups fail and in \u003ci\u003eThe Fail-Safe Startup\u003c\/i\u003e explains how you can succeed against the odds.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEisenmann''s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e* Launching too early\u003cbr\u003e* Aiming too high, too soon\u003cbr\u003e* And letting early success lead to misplaced confidence \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDrawing on case studies from startups of all shapes and sizes from around the world \u003ci\u003eThe Fail-Safe Startup\u003c\/i\u003e will show you how to analyse the failure of others to ensure your success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e''A must read for any entrepreneur, investor, or startup team member.'' \u003c\/b\u003eMichelle Zatlyn, CEO, Cloudfare\u003cbr\u003e\u003cbr\u003e \u003cb\u003e''Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you''re just getting started, or you''re eyeing your endgame.'' \u003c\/b\u003eJenn Hyman, CEO, Rent the Runway\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, \u003cb\u003e\u003ci\u003eWhy Startups Fail \u003c\/i\u003eis essential reading\u003c\/b\u003e. As Tom says, creating something from nothing is a daring act. \u003cb\u003eHis wisdom and encouragement will give any reader the confidence to take the leap.\u003c\/b\u003e -- Eric Ries, CEO of LTSE and bestselling author of The Lean Startup\u003cbr\u003eLaunching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. \u003cb\u003eEisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns\u003c\/b\u003e.  His insights are invaluable, whether you're just getting started, or you're eyeing your endgame. -- Jenn Hyman, co-founder\/CEO of Rent the Runway\u003cbr\u003eIt's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on \u003ci\u003eShark Tank\u003c\/i\u003e: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. \u003ci\u003e\u003cb\u003eThe Fail-Safe Startup\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e is the perfect roadmap that each entrepreneur needs to have in their back pocket\u003c\/b\u003e to help them avoid those heartbreaking choices and continue to grow their business. -- Daymond John, star of ABC's Shark Tank and bestselling author of The Power of Broke\u003cbr\u003eOnce you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is \u003cb\u003ea \u003c\/b\u003e\u003cb\u003emust read\u003c\/b\u003e\u003cb\u003e for any entrepreneur, investor, or startup team member\u003c\/b\u003e. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever. -- Michelle Zatlyn, co-founder\/CEO of Cloudfare","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":47832742756695,"sku":"9780241420171","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241420171.jpg?v=1710337537"},{"product_id":"the-voltage-effect-9780241556849","title":"The Voltage Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''By far the best book I''ve ever read on the how and why of scaling.\u003c\/b\u003e \u003cb\u003eIf you care about changing the world, or just want to make better decisions in your own life, \u003ci\u003eThe Voltage Effect\u003c\/i\u003e is for you.\u003c\/b\u003e'' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of \u003ci\u003eGrit\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhy do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a \u003cb\u003evoltage drop\u003c\/b\u003e. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eBrilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, \u003ci\u003eThe Voltage Effect\u003c\/i\u003e is for you. * Angela Duckworth, Founder and CEO of Character Lab and New York Times bestselling author of Grit *\u003cbr\u003eHow many books are funny and wise, practical and profound?  John List is a scientist, but he's also a magician, and he's changing the world. \u003ci\u003eThe Voltage Effect \u003c\/i\u003eshows how. This is one of the best economics books I have ever read - and an instant classic in behavioral economics. * Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling coauthor of Nudge *\u003cbr\u003e\u003ci\u003eThe Voltage Effect\u003c\/i\u003e is the toolkit for the ambitious.  Packed with proven principles and pro tips made real through inside stories ranging from Silicon Valley to African NGOs to university fund-raising, List fills the gap between startup books and management books to show how any idea can achieve its full potential. * Scott Cook, co-founder of Intuit *\u003cbr\u003eIdeas from the ivory tower or Davos fail often and fail badly because they do not recognize the deeply political and historical nature of the problems they are trying to deal with and the social realities in which these problems are embedded. This thought-provoking and engaging book proposes an original framework for thinking about how good policy proposals can be applied at a scale large enough to do social good, and for avoiding predictable mistakes that prevent such scaling. A must-read. * Daron Acemoglu,  Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor *\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":47832893456727,"sku":"9780241556849","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241556849.jpg?v=1710339169"},{"product_id":"the-reputation-economy-9780349406831","title":"The Reputation Economy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e The Reputation Economy\u003c\/i\u003e, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com. \u003cbr\u003e\u003cbr\u003eDiscover: \u003cbr\u003e*Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers'' search results\u003cbr\u003e*How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers\u003cbr\u003e*How to lure venture c\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAs the founder of Reputation.com, Michael Fertik is already a visionary entrepreneur. \u003ci\u003eWith the Reputation Economy\u003c\/i\u003e, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures * Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group and the author of the #1 Bestseller, Thrive *\u003cbr\u003eIn the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves -- and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world * Reid Hoffman, co-Founder and Chairman of LinkedIn and author of the bestsellers The Start-Up of You and The Alliance *\u003cbr\u003eMichael Fertik is that rare beast; a tech CEO who thinks critically, writes beautifully and isn't scared of exposing the inane group think that corrupts most of Silicon Valley. Not only is Fertik the world's leading authority on our new reputation economy, but he's invested his considerable intellect in writing the definitive study of this economy. A must read by technology's most provocative CEO\/writer * Andrew Keen, author of Digital Vertigo and Cult of the Amateur *\u003cbr\u003eWho are you? You thought you knew, but Michael Fertik explains in his fascinating book that how \u003ci\u003eother \u003c\/i\u003epeople see you isn't under your control. This Silicon Valley veteran lays out in shocking detail what he's learned, and how to protect ourselves in a world that seeks to make our personal data impersonal--by applying analytics to limit or expand our rights and opportunities * David Kirkpatrick, author, The Facebook Effect and founder, The Techonomy Conference *\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":47833081545047,"sku":"9780349406831","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349406831.jpg?v=1710341793"},{"product_id":"rethinking-competitive-advantage-new-rules-for-the-digital-age-9781847943484","title":"Rethinking Competitive Advantage: New Rules for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrom the million-copy-bestselling author of \u003ci\u003eExecution\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' \u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eWelcome to the age of big tech. The old rules no longer apply.\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eHow do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.\u003cbr\u003e\u003cbr\u003eDelving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'One of the world's preeminent counselors to CEOs.' \u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'The most influential consultant alive.' \u003ci\u003eFortune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWinning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this \u003cb\u003eingenious reframing of competitive advantage . . . \u003c\/b\u003eAn insightful and practical guide for leaders and practitioners at every level. * Forbes *\u003cbr\u003eI like this summary of the competitive reality . . . Relates \u003cb\u003ea wealth of current experience\u003c\/b\u003e from global clients. * Inc. *","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":47850728489303,"sku":"9781847943484","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781847943484.jpg?v=1710619812"},{"product_id":"make-money-while-you-sleep-how-to-turn-your-knowledge-into-online-courses-that-make-you-money-24hrs-a-day-9781529381924","title":"Make Money While You Sleep: How to Turn Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eWhat if you could earn money doing what you love?\u003cbr\u003e\u003cbr\u003eWhat if you could live more and work less?\u003cbr\u003e\u003cbr\u003eWhat if you could Make Money While You Sleep?\u003cbr\u003e\u003cbr\u003eYou can!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eForget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.\u003cbr\u003e\u003cbr\u003ePacked with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!\u003cbr\u003e\u003cbr\u003e* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. \u003cbr\u003e\u003cbr\u003e* Package up your expertise and sell your courses on repeat. \u003cbr\u003e\u003cbr\u003e* Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. \u003cbr\u003e\u003cbr\u003eNow is the time to take your digital course idea and turn it into a money-making machine!\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":47851524817239,"sku":"9781529381924","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529381924.jpg?v=1710638291"},{"product_id":"the-regenerative-business-redesign-work-cultivate-human-potential-achieve-extraordinary-outcomes-9781529359114","title":"The Regenerative Business: Redesign Work,","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhat if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new - something so responsive, so innovative and resilient, it becomes virtually non-displaceable in the market? \u003ci\u003eThe Regenerative Business\u003c\/i\u003e sets the stage for what is now only dreamt of by most of today's forward-thinking leaders and paves the path to make it possible. 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In \u003ci\u003eHold Successful Meetings\u003c\/i\u003e, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will:\u003cbr\u003e\u003cbr\u003e\u003cb\u003e- Equip you to hold fewer, more purposeful meetings\u003cbr\u003e- Create a creative and inclusive environment\u003cbr\u003e- Leave participants inspired and ready  to take action\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact.\u003cbr\u003e\u003cbr\u003e''I bought this for my whole team at Google!'' Reader review\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48066833613143,"sku":"9780241481950","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241481950.jpg?v=1713211753"},{"product_id":"the-future-of-food-wired-guides-how-to-feed-the-planet-without-destroying-it-9781847943286","title":"The Future of Food (WIRED guides): How to Feed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWith a global population estimated to reach nearly 10 billion by 2050 we face a huge challenge in feeding everyone on the planet. How is that to be achieved?\u003cbr\u003e\u003cbr\u003eIn this brilliantly insightful, one stop guide \u003ci\u003eWIRED\u003c\/i\u003e journalist Matt Reynolds assesses the limits and drawbacks of current food production and looks at the ways in which they can be tackled. He considers the potential for lab-grown meat to replace inefficient livestock farming. He talks to the scientists hoping to perfect more productive and disease-resistant crops. He explores initiatives to make agriculture less environmentally damaging and to reduce food waste. And he addresses the fundamental question: how do we feed more people while using fewer of the Earth's resources?\u003c\/p\u003e","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":48066977628503,"sku":"9781847943286","price":8.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781847943286.jpg?v=1713213211"},{"product_id":"cockerell-l-creating-magic-9780091929121","title":"Cockerell L Creating Magic","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eOutstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran \u003ci\u003eWalt Disney World\u003c\/i\u003e Resort operations for over a decade. \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eCreating Magic\u003c\/i\u003e, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise. 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Read this book! -- Marshall Goldsmith, bestselling author of * What Got You Here Won’t Get You There *\u003cbr\u003eA highly worthwhile volume, \u003ci\u003eCreating Magic\u003c\/i\u003e transcends the leadership business speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies -- Ted J Kleisner, President and CEO, Hershey\u003cbr\u003eElegant in its simplicity and practicality. Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, \u003ci\u003eCreating Magic\u003c\/i\u003e is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead. -- George Bodenheimer, President, ESPN, Inc and ABC Sports","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":48732193358167,"sku":"9780091929121","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780091929121.jpg?v=1719995911"},{"product_id":"semler-r-sevenday-weekend-9780099425236","title":"Semler R SevenDay Weekend","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn The Seven-Day Weekend, Semler explains how he transformed a small family business into a highly profitable manufacturing, services and high-tech powerhouse - 40 times larger - while watching his favorite movies or relaxing with his son in the middle of the business day. 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Rocco Forte, Management TodayPraise for Ricardo Semler''s Maverick!''Semco takes workplace democracy to previously unimagined frontiers'' The Times''His egalitarian approach works like a dream'' Today\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eRicardo Semler tells how Semco uses a revolutionary way of working to run a profit making company with a work force who love their jobs * The Sunday Times *\u003cbr\u003e\u003ci\u003eThe Seven-Day Weekend\u003c\/i\u003e will certainly encourage managers to look very carefully at their management practices -- Rocco Forte * Management Today *\u003cbr\u003eRicardo Semler is our kind of capitalist * The Guardian *","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":48732221178199,"sku":"9780099425236","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780099425236.jpg?v=1719996023"},{"product_id":"corporate-turnaround-9780140279122","title":"Corporate Turnaround","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhen firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the importance of communication with stakeholders, staff, customers and suppliers, and how best to structure the capital base of an organization in order to fund recovery and future growth. Essential reading for chief executives, consultants and merchant bankers (as well as investors tracking the progress of ailing businesses), this book offers a definitive set of tools and techniques.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTurnaround management; symptons and cause of decline; characteristics of crisis situations; framework for achieving successful turnaround; diagnostic review; crisis stabilization; leadership; stakeholder management; developing the business plan; strategic focus organizational change;critical process iprovements; implementing the business plan; financial restructuring.","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732353331543,"sku":"9780140279122","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780140279122.jpg?v=1719996530"},{"product_id":"smartest-guys-in-the-room-9780141011455","title":"Smartest Guys in the Room","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe fall of Enron was much more than a business scandal. Not only did the events of October 2001 have a more damaging effect on the markets than 9\/11 but, like Watergate, it was an event that sent shivers throughout the whole world. This is an in-depth investigation of the fall of Enron.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e...the most comprehensive picture yet of how the company went off the rails. The sheer accumulation of detail makes it possible for the first time to understand how Enron got away with its blend of hubris and incompetence for so long. . . This is more than a business story. It is also about what can happen to any institution when weak and complacent leadership allows itself to be swept along by strong vested interests and the mood of the times. * Richartd Lambert, ex editor of Financial Times and member of the Bank of England's Monetary Policy Committee *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732387869015,"sku":"9780141011455","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141011455.jpg?v=1719996662"},{"product_id":"howkins-j-creative-economy-9780141977034","title":"Howkins J Creative Economy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCreativity is the fastest growing business in the world.\u003cbr\u003e\u003cbr\u003eCompanies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? \u003cbr\u003e\u003cbr\u003eIn this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:\u003cbr\u003e\u003cbr\u003eInvent yourself. Be unique.\u003cbr\u003eOwn your ideas. Understand copyright, patents and IP laws. \u003cbr\u003eTreat the virtual as real, and vice versa.\u003cbr\u003eLearn endlessly: borrow, reinvent and recycle.\u003cbr\u003eKnow when to break the rules.\u003cbr\u003e\u003cbr\u003eWhether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eJohn Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *\u003cbr\u003eThe first really practical guide for people working in the creative industries * Director Magazine *\u003cbr\u003eA valuable introduction to its brave new world * Sunday Times *\u003cbr\u003eA point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732497477975,"sku":"9780141977034","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141977034.jpg?v=1719997145"},{"product_id":"strategy-in-3d-9780190081485","title":"Strategy in 3D","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today''s long-term future tomorrow''s history. Rapid innovations and ever-increasing complexities limit executives'' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today''s high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager''s role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization.Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares the reader for success as a strategist in the 21st century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eStrategy in 3D: Essential Tools to Diagnose, Decide \u0026amp; Deliver (Oxford University Press), co-authored with two former Kelley School faculty members, presents insights into how companies can broaden and include more people in the strategic process. * George Vlahakis, Indiana University Kelley School of Business, Kelley Blog *\u003cbr\u003eStrategy in 3D is one of the most useful and practical strategy books I have encountered. It is structured extremely well around the core strategic modules of diagnosis, decision, and delivery. It also gives students a practical how-to guide to 15 of the most useful strategy frameworks. Students tend to enjoy the contemporary examples and it is clear the authors have written a book that remedies some of the typical issues in strategy textbooks. * Will Geoghegan, Assistant Clinical Professor, Kelley School of Business, Indiana University *\u003cbr\u003eThe simplicity and straightforwardness of the writing style is attractive. The fact that this book gets right to business without fluff makes it a book I would choose to use in the classroom. * Marilyn R. Kaplan, School of Management, University of Texas at Dallas *\u003cbr\u003eStrategy in 3D is a practitioner-oriented book that is easy to read and understand. The authors primarily focus on the various strategy tools and how each tool could be used for any business scenario. At the same time, the authors succinctly explain and duly give credit to the theory that each tool is based on. The first thing that caught my attention is the word 3D and its representation of the three important phases of the strategic management process - diagnose, decide, and deliver, with clear guidelines about the relevant tools that could be used within each phase for any firm. * Sumita Sarma, Assistant Professor of Management, and Director, Business Research and Education Center (BREC), California State University Bakersfield *\u003cbr\u003eStrategy in 3D provides a thorough and digestible overview of the fundamentals of strategy and important tools that can be used. The book is packaged together in a way that makes it easy to navigate and offers high-value to the reader. The authors show that they are not only experts in the field, but that they can also effectively deliver that expertise\/knowledge in a succinct manner. It's a great resource for any strategic management class and I've also referred back to it for other classes and projects. It's definitely the best strategy textbook that I've read and I highly recommend it. * Scott Wegener, Senior Marketing Specialist at Hatfield Consultants *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: Introduction  Part 1: Fundamentals Chapter 2: Definition and Levels of Strategy Chapter 3: The Context for Strategic Decision Making Chapter 4: The 3D's of Strategy  Part 2: Tools Chapter 5: A Strategy Toolbox Chapter 6: STEEP Chapter 7: 5-Forces  Chapter 8: Competitor Analysis Chapter 9: VRIO Chapter 10: Financial Performance Analysis Chapter 11: SWOT Chapter 12: Root Cause Analysis Chapter 13: S-Curve Analysis Chapter 14: Value Chain Analysis Chapter 15: Hypothesis Testing Chapter 16: Segmentation Analysis Chapter 17: Vertical Integration Chapter 18: Market Entry Modes Chapter 19: Business Model Canvas Chapter 20: Balanced Scorecard  Chapter 21: Conclusion","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48732532212055,"sku":"9780190081485","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780190081485.jpg?v=1719997303"},{"product_id":"strategic-management-state-of-the-field-and-its-future-9780190090890","title":"Strategic Management State of the Field and Its","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMuch as the practice of strategy requires executives to understand the major functions within their organizations, academic inquiry into strategy requires an understanding of the many dimensions that comprise this increasingly diverse subject. This book provides an excellent overview of the streams of research that have evolved along those dimensions over the last 40 years and offers tantalizing signposts for future inquiry. It is an invaluable resource for all strategy scholars, from students to senior research professors. * Pamela S. Barr, Professor Emerita, Georgia State University   *\u003cbr\u003eStrategic Management traces the intellectual evolution of the strategy field, showing its strong foundations, as well as the strength, vitality, and direction of each of the prominent branches, and even some promising new ones. This book is a timely account by giants in the field. Surely a landmark collection.\"-Joan E. Ricart, Carl Schrøder Professor of Strategic Management, IESE Business School and Fellow and former President, Strategic Management Society\u003cbr\u003eStrategic Management: State of the Field and Its Future promises an update on the strategic management field, and it succeeds. The book is a rich compendium of useful information about the current state of research in strategic management, and it points to promising avenues for future research. This book is a valuable resource for scholars in strategy, as we pursue research on important strategy topics and even as we prepare and update our research-informed teaching in strategy courses. It is also valuable background reading for Ph.D. students as well as for the non-strategy scholar seeking to understand what, exactly, strategic management is. * Mary Benner, Administrative Science Quarterly *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction - Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles  Part 1: Evolution of Strategic Management Research - Robert E. Hoskisson and Jeffrey S. Harrison, Leads 1.0 Keep the Conversation Going: Theory and Method in Strategic Management - Robert E. Hoskisson and Jeffrey S. Harrison Evolution of Theory in Strategic Management  1.1 The Organizational View of Strategic Management - Henrich R. Greve 1.2 The Economic View of Strategic Management - Constance E. Helfat Evolution of Research Methods in Strategic Management 1.3 Evolution of Quantitative Research Methods in Strategic Management - J. Myles Shaver  1.4 Evolution of Qualitative Research Methods in Strategic Management - Melissa E. Graebner   Part 2: Corporate Strategy - Sea-Jin Chang, Lead 2.0 Corporate Strategy: Overview and Future Challenges - Sea-Jin Chang 2.1 Corporate Growth and Acquisition - R. Duane Ireland and Michael C. Withers  2.2 Restructuring and Divestitures - Emilie R. Feldman  Part 3: Strategic Entrepreneurship and Technology - Kathleen M. Eisenhardt, Lead 3.0 Strategy in Nascent Markets and Entrepreneurial Firms - Kathleen M. Eisenhardt 3.1 Industry Emergence: A Markets and Enterprise Perspective - Rajshree Agarwal and Seojin Kim 3.2 Technology Entrepreneurship, Technology Strategy, and Uncertainty - Nathan R. Furr  Part 4: Competitive and Cooperative Strategy - John Child, Rodolphe Durand, and Dovev Lavie, Leads 4.0 Competitive and Cooperative Strategy - John Child, Rodolphe Durand, and Dovev Lavie 4.1 Competitive Advantage = Strategy, Reboot - Rodolphe Durand  4.2 Alliances and Networks - Dovev Lavie  Part 5: Global Strategy - Stephen Tallman and Alvaro Cuervo-Cazurra, Leads 5.0 Global Strategy - Stephen Tallman and Alvaro Cuervo-Cazurra 5.1 MNCs and Cross-Border Strategic Management - D. Eleanor Westney 5.2 Emerging Economies: The Impact of Context on Global Strategic Management - Peter J. Williamson and Jos  F.P. Santos  Part 6: Strategic Leadership - Donald C. Hambrick and Adam J. Wowak, Leads 6.0 Strategic Leadership - Donald C. Hambrick and Adam J. Wowak 6.1 Top Management Teams - Margarethe F. Wiersema and Joshua S. Hernsberger 6.2 CEO Succession - Yan (Anthea) Zhang  Part 7: Governance and Boards of Directors - Ruth V. Aguilera, Lead 7.0 Corporate Governance - Ruth V. Aguilera 7.1 Boards of Directors and Strategic Management in Public Firms and New Ventures - James D. Westphal and Sam Garg 7.2 Ownership and Governance - Brian Connelly  Part 8: Knowledge and Innovation - Henk W. Volberda, Tatjana Schneidmuller, and Taghi Zadeh, Leads 8.0 Knowledge and Innovation: From Path Dependency Towards Managerial Agency - Henk W. Volberda, Tatjana Schneidmuller, and Taghi Zadeh 8.1 Organizational Learning - Mary Crossan, Dusya Vera, and Seemantini Pathak 8.2 Management of Innovation and Knowledge Sharing - Michael Howard   Part 9: Strategy Processes and Practices - Robert A. Burgelman, Steven W. Floyd, Tomi Laamanen, Saku Mantere, Eero Vaara, and Richard Whittington, Leads 9.0 Strategy Processes and Practices - Robert A. Burgelman, Steven W. Floyd, Tomi Laamanen, Saku Mantere, Eero Vaara, and Richard Whittington 9.1 Strategic Decision-Making and Organizational Actors - Rhonda K. Reger and Michael D. Pfarrer 9.2 Strategic Change and Renewal - Quy N. Huy and Daniel Mack  Part 10: Microfoundations and Behavioral Strategy - Nicolai J. Foss, Lead 10.0 Microfoundations in Strategy: Content, Current Status and Future Prospects - Nicolai J. Foss 10.1 Strategic Human Capital: Fit for the Future - Russell Coff and Marketa Rickley 10.2 Extending the Microfoundations of Capability Development and Utilization: The Role of Agentic Technology and Identity-based Community - David G. Sirmon  Part 11: Critical Factors Affecting Strategy in the Future - Phanish Puranam, Lead 11.0 Critical Factors Affecting Strategy in the Future - Phanish Puranam 11.1 Artificial Intelligence in Strategizing: Prospects and Challenges - Georg von Krogh, Shiko M. Ben-Menahem, and Yash Raj Shrestha 11.2 Sustainability Strategies - Michael L. Barnett, Irene Henriques, and Bryan W. Husted 11.3 What Would the Field of Strategic Management Look Like If It Took the Stakeholder Perspective Seriously? - Jay B. Barney and Alison Mackey 11.4 Business Model Innovation Strategy - Raphael Amit and Christoph Zott","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":48732532932951,"sku":"9780190090890","price":999.99,"currency_code":"GBP","in_stock":false}]},{"product_id":"building-distinctive-brand-assets-9780190311506","title":"Building Distinctive Brand Assets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBuilding Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTable of Contents List of Figures List of Tables Contributors Acknowledgments 1. Introduction 2. The formation of a brand identity 3. The role of distinctive assets 4. How distinctive assets help build mental availability 5. How distinctive assets help build physical availability 6. Using distinctive assets to signal meaning 7. The corporate, parent, sub-brand hierarchy 8. Measuring asset strength 9. Metrics:  Fame 10. Metrics:  Uniqueness 11. Metrics:  The Grid 12. Types of distinctive assets 13. Colour as an asset 14. The Power of Sound 15. Taglines and other words 16. The celebrity dilemma 17. Keeping relevant (in a changing world) Bibliography","brand":"Oxford University Press Australia","offers":[{"title":"Default Title","offer_id":48732536537431,"sku":"9780190311506","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780190311506.jpg?v=1719997325"},{"product_id":"better-brand-health-9780190340902","title":"Better Brand Health","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R\u0026amp;D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R\u0026amp;D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eApplying the Laws of Growth to Brand Health TrackingBrand AwarenessBrand Attributes: SelectionBrand Attributes: MeasurementMental Availability and Category Entry PointsMental Availability: Measurement and MetricsBrand Attributes: AnalysisBrand AttitudeCategory Buying BehaviourBrand BuyingMeasuring Exposure to Marketing ActivityWord-of-MouthThe Rise of the Machines?What about Physical Availability?A Final Note","brand":"Oxford University Press Australia","offers":[{"title":"Default Title","offer_id":48732536897879,"sku":"9780190340902","price":19.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780190340902.jpg?v=1719997327"},{"product_id":"strategy-theory-practice-implementation-9780192845399","title":"Strategy Theory Practice Implementation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhat does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.The authors'' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of exam\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA highly engaging and empowering strategy text that aims to help students get into the mind of a strategist. * Dr Andrew Wild, University of Nottingham *\u003cbr\u003eClear, well-written, and with theory and practice interwoven throughout: this is a compelling narrative that flows well and is full of interest. Highly recommended. * Dr Mark Crowder, Manchester Metropolitan University *\u003cbr\u003eThe best text about the issues, tools, practice, and implementation of strategy. * Professor Ian Finlayson, European School of Economics *\u003cbr\u003eThis is an excellent and comprehensive text which covers all theories and conceptual frameworks in strategic management. * Dr Azhdar Karami, Bangor University *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1 Defining strategy meaning, process, and outcomes 1: Interpreting strategy 2: A process-practice model of strategy 3: Strategic decision-making in organizations Part 2 Enhance knowledge of context 4: The sustainable strategic organization 5: External environment: macro, industry, and competitive settings 6: Internal environment: resources, capabilities, and activities Part 3 Debate how to scope, compete, and perform 7: Corporate strategy and structure 8: Strategies for achieving competitive advantage 9: Functional strategy and performance Part 4 Shape strategy to context and objectives 10: Strategies for growth 11: Innovation, disruption, and digitalization 12: Competing in a globalized world Part 5 Activate and sustain strategic performance 13: Leading strategic change initiatives 14: Strategic leadership for an ever-changing world","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732593389911,"sku":"9780192845399","price":53.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780192845399.jpg?v=1719997572"},{"product_id":"the-strategists-handbook-9780192885203","title":"The Strategists Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrategy, an ancient pursuit, has evolved through the centuries and in today''s business environment applies to all organizations, across all sectors and geographies. The Strategist''s Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Each of the best practices, pitfalls to avoid, tools and templates presented in this book has been field-tested and refined for over three decades while working with for profit, not-for-profit, and government organizations, across multiple industries around the globe to help them develop and implement their strategies. The guidance and tools can be applied in small, mid-sized, and large organizations; their application just needs to be scaled accordingly. While this is a practical how to book, the tools and approaches presented are based on a solid foundat","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732609741143,"sku":"9780192885203","price":61.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780192885203.jpg?v=1719997637"},{"product_id":"strategic-human-resource-management-9780198705406","title":"Strategic Human Resource Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhat is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this innovative and comprehensive textbook.Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to SHRM. Broken into four distinct parts, the book addresses the context, theories, themes, and future of managing people strategically. Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application. New ''Strategic HRM in Action'' boxes take this one step further by presenting students with a scenario in which they themselves can make strategic decisions and reflect on their own\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eBy far the most versatile book on SHRM. It strikes a very good balance between comprehensiveness, academic rigour, and accessibility. * Dr Michael Koch, University of Kent *\u003cbr\u003eWell-researched and well-written, addresses key issues within the SHRM field, and makes excellent use of organizational and international examples to illustrate information points. * Margaret Masson, Glasgow Caledonian University *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1: The context of SHRM 1: The global context of SHRM 2: The changing context for SHRM 3: Strategic management and HRMPart 2: Strategic HRM 4: The strategic role of the HR function 5: HR strategy 6: The foundations of SHRM 7: Resource-based and institutional perspectives on SHRM 8: SHRM and performancePart 3: Strategic imperatives 9: SHRM and human resource development 10: SHRM and talent management 11: SHRM and employment relations 12: SHRM and employee engagement 13: Knowledge management and SHRM 14: SHRM, business ethics, CSR, and sustainability 15: SHRM and the management of changePart 3: New forms of SHRM 16: New forms of SHRM","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732766634327,"sku":"9780198705406","price":60.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198705406.jpg?v=1719998307"},{"product_id":"global-strategic-management-9780198706595","title":"Global Strategic Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGlobal Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended. * John Child, Professor of Commerce, Birmingham Business School, University of Birmingham *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I: INTRODUCTION; PART II: GLOBAL STRATEGIC ANALYSIS; PART III: GLOBAL STRATEGIC DEVELOPMENT; PART IV: GLOBAL STRATEGIC IMPLEMENTATION; PART V: GLOBAL STRATEGIC INNOVATION","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732766896471,"sku":"9780198706595","price":58.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198706595.jpg?v=1719998311"},{"product_id":"strategic-brand-management-9780198797807","title":"Strategic Brand Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book''s innovative framework separates a brand''s concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors'' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel''s social brand pos\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis text provides extensive insight into broader aspects of brand management, from a social phenomenon perspective, by emphasising emotional and functional elements of branding and brand positioning. * Dr Vish Maheshwari, Staffordshire University *\u003cbr\u003eA good and reliable branding book from an established group of authors with updated examples which provide a more relational view of branding. * Dr Achilleas Boukis, University of Sussex *\u003cbr\u003eA really insightful textbook which appreciates the socio-psycho-cultural aspects and nuances of brands and branding. * Dr Sotiris T. Lalaounis, University of Exeter *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1: The Sociocultural Meaning of Bands 1: Understanding the social psychology of brands 2: Emotion and brands 3: The symbolic meaning of brands 4: Cultural meaning systems and brandsPart 2: Brand Equity and Brand Building 5: Brand equity 6: Brand communication 7: Measuring brand performance and equityPart 3: Managing Brands 8: Brand strategies 1 - symbolic brands 9: Brand strategies 2 - low-involvement brands 10: Brand Innovation and Digital Media 11: Brand portfolio management 12: People as brand touchpoints","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732787409239,"sku":"9780198797807","price":53.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198797807.jpg?v=1719998402"},{"product_id":"strategy-hrm-and-performance-9780198808602","title":"Strategy HRM and Performance","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe book explores how strategic human resource management has implications for performance, through underlying theory, research evidence, examples from practice, and tools for practitioner application. The book presents not only details of how a strategic human resource management system might be effective in an organization, but also why.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1: Introduction 2: HRM and Strategy 3: The More Fits the Better 4: Human Resource Management in Context: An Institutional Perspective 5: HRM and Performance:  Achievements and Challenges 6: The Contextual SHRM Framework 7: The Contextual SHRM Framework in Practice 8: Sector Level Application of the Contextual SHRM Model 9: International HRM Perspectives on High-Performing Multinational Corporations 10: HR Profession Roles and Performance 11: Human Resource Delivery and Metrics 12: Reflections for the Future","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732791374167,"sku":"9780198808602","price":35.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198808602.jpg?v=1719998416"},{"product_id":"strategic-advertising-management-9780198835615","title":"Strategic Advertising Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is probably the best text on the market for both coverage and depth of analysis. * Dr Shirley Rate, Glasgow Caledonian University, UK *\u003cbr\u003e[Of the previous edition] Strategic Advertising Management is a good contemporary overview of the advertising and communications landscape, combining a good level of theoretical foundation accompanied by relevant case studies and frequent examples to illustrate the practical application of advertising management.' * Mr David Colley, Manchester Metropolitan University, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart One: overview of Advertising and Promotion 1: What are Advertising and Promotion? 2: Perspectives on Advertising 3: Advertising across Cultural BordersPart Two: Planning Considerations 4: What it Takes for Successful Advertising and Promotion 5: The Strategic Planning ProcessPart Three: Developing the Strategic Plan 6: Selecting the Target Audience 7: Understanding Target Audience Decision Making 8: Determining the Best Positioning 9: Developing a Communication Strategy 10: Media Strategy 11: Digital MediaPart Four: Making it Work 12: Processing the Message 13: Creative Tactics 14: Creative ExecutionPart Five: Integrating Advertising and Promotion 15: Sales Promotion and Broader Communication Mix 16: Campaign Strategy","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732804415831,"sku":"9780198835615","price":53.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198835615.jpg?v=1719998472"},{"product_id":"international-business-9780198861898","title":"International Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNow in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides a multitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engaging examples include internationally-recognised companies such as Nike, Ben \u0026amp; Jerry''s, TikTok and Maersk, as well as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.Opening cases discuss real challenges faced\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is probably the best available text in International Business. * Dr Declan Bannon, University of Aberdeen, Qatar Campus *\u003cbr\u003eRich. Complete. Thorough. * Ivan Rodriguez Hernandez, University of the West of England Bristol *\u003cbr\u003eThis is an essential core text from internationally recognized experts in the field. * Dr Trevor Morrow, University of Aberdeen *\u003cbr\u003eInternational Business is engaging, up-to-date and practical yet grounded in theory, with a global outlook. * Dr Carmen Stoian, University of Kent *\u003cbr\u003eAn effective textbook that covers a wide range of relevant International Business topics using current examples. * Jacopo Canello, University of Groningen *\u003cbr\u003eThis is an up-to-date textbook for students who are looking to further their understanding of International Business through theory-based, case applied learning materials. * Young-Chan Kim, University of Greenwich *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart One: Context and Rationale 1: Introduction to international business 2: Theories of the international firm 3: International business in context 4: International trade theory and the firm Part Two: The External Environment 5: The institutional dimension 6: The political dimension 7: The societal dimension 8: The economic dimension Part Three: Managing the Global Factory 9: Foreign operations modes 10: Corporate social responsibility 11: Marketing strategies 12: International production and logistics strategies 13: Global innovation management 14: Financial management strategies 15: Human resources management strategies 16: Cross-cultural management strategies 17: Formulating the strategic response 18: Implementing the strategic response 19: Conclusions","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732818571607,"sku":"9780198861898","price":58.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198861898.jpg?v=1719998531"},{"product_id":"organizing-creativity-9780198893509","title":"Organizing Creativity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreativity is a defining feature of contemporary work life. Who has not taken part in brainstorming sessions, read glossy pamphlets about innovation and creativity as important cornerstones of a new business strategy, or been made aware of the importance of creative skills for ones career? But what does it mean to be creative in and as an organization? Organizing Creativity provides an answer to this question. The book builds on the premise that creativity is essentially about ideas. Every organization is dependent on valuable ideas for solving everyday problems as well as inventing new processes, products or services. The main argument of the book is that an analysis of organizational creativity should always account for the interdependency of context, process and practice. Based on cultural and processual perspectives, it highlights the implications of context, process and practice for different aspects of the creative process: generating, evaluating and facilitating ideas. Furthermore, it reflects on how dominant notions of creativity in the economy and society prevent transformative changes and suggests a radical transformative approach to organizing creativity as an alternative. To support and illustrate its argument, Organizing Creativity draws on abundant empirical examples, case illustrations and seminal research from Sociology, Social Psychology and Organization Studies. It provides us with a multi-dimensional perspective and will both further our understanding of and spark critical reflection on the complex interplay of the organizational, social and cultural contexts, processes and practices of organizing creativity.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732828827991,"sku":"9780198893509","price":85.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198893509.jpg?v=1719998578"},{"product_id":"embracing-complexity-9780199565269","title":"Embracing Complexity","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe book describes what it means to say the world is complex and explores what that means for managers, policy makers and individuals.The first part of the book is about the theory and ideas of complexity. This is explained in a way that is thorough but not mathematical. It compares differing approaches, and also provides a historical perspective, showing how such thinking has been around since the beginning of civilisation. It emphasises the difference between a complexity worldview and the dominant mechanical worldview that underpins much of current management practice. It defines the complexity worldview as recognising the world is interconnected, shaped by history and the particularities of context. The comparison of the differing approaches to modelling complexity is unique in its depth and accessibility. The second part of the book uses this lens of complexity to explore issues in the fields of management, strategy, economics, and international development. It also explores how to facilitate others to recognise the implications of adopting a complex rather than a mechanical worldview and suggests methods of research to explore systemic, path-dependent emergent aspects of situations. The authors of this book span both science and management, academia and practice, thus the explanations of science are authoritative and yet the examples of changing how you live and work in the world are real and accessible. The aim of the book is to bring alive what complexity is all about and to illustrate the importance of loosening the grip of a modernist worldview with its hope for prediction, certainty and control.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAn important contribution to our understanding of complexity science and its relevance for tackling the problems being faced in todays world. * Gareth Morgan, author of Images of Organization *\u003cbr\u003eEnjoyable, thought provoking, and insightful. A superb introduction to complexity science for all readers! * W. Brian Arthur, author of Complexity and the Economy and Recipient of the Lagrange Prize in Complexity Science *\u003cbr\u003eIn the social and physical sciences, complexity is everywhere, changing how we think and act. But how? This book provides an excellent overview both of the underlying concepts and also their implications for how we think about changein economics, organizations and international development. Highly recommended. * Duncan Green, Strategic Adviser, Oxfam GB *\u003cbr\u003eEmbracing Complexity takes a critical stance in relation to dominant ways of thinking about the social world. It presents complexity thinking as a way of understanding how the world works, and challenges the dominant expectation that leaders can control the evolution of the social and the organisational world. Those willing to take a critical approach will _ nd this an important book. * Ralph Stacey, Complexity and Management Group, Hertfordshire Business School *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eEmbracing Complexity ; 1. Introduction ; 2. The Nature of a Complex World ; 3. Unpacking Complexity ; 4. Have We Thought Like This Before? ; 5. The Complexity of Complexity Theories ; 6. Complexity and the Social World ; 7. Complexity and Management ; 8. Complexity and Strategy ; 9. Complexity and International Development ; 10. Complexity and Economics ; 11.  Final reflections: what we hope you take away from this book","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732865757527,"sku":"9780199565269","price":38.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199565269.jpg?v=1719998727"},{"product_id":"organizational-change-perspectives-on-theory-and-practice-9780199573783","title":"Organizational Change Perspectives on Theory and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis new text presents a rounded approach to organizational change, encompassing emotional and psychological dimensions. The author team bring their strong experience of consultancy within a range of industries to bear both in the case studies used and the general approach of the text, balancing theoretical rigour with practical insight.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART A: THE CHANGE PROCESS; PART B: PERSPECTIVES FOR UNDERSTANDING CHANGE; PART C: DELIVERING CHANGE","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732867232087,"sku":"9780199573783","price":60.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199573783.jpg?v=1719998735"},{"product_id":"the-institutional-logics-perspective-9780199601943","title":"The Institutional Logics Perspective","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow do institutions influence and shape cognition and action in individuals and organizations, and how are they in turn shaped by them? Various social science disciplines have offered a range of theories and perspectives to provide answers to this question. Within organization studies in recent years, several scholars have developed the institutional logics perspective. An institutional logic is the set of material practices and symbolic systems including assumptions, values, and beliefs by which individuals and organizations provide meaning to their daily activity, organize time and space, and reproduce their lives and experiences. This approach affords significant insights, methodologies, and research tools, to analyze the multiple combinations of factors that may determine cognition, behaviour, and rationalities.In tracing the development of the institutional logics perspective from earlier institutional theory, the book analyzes seminal research, illustrating how and why influentia\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn The Institutional Logics Perspective, Thornton, Ocasio, and Lounsbury have crafted a foundational treatise that will be a touchstone for future inquiry on logics. As an explanation for how actors, actions, and context come together in organizational and institutional settings, the institutional logics perspective has found a broad and diverse audience; this book will only widen its appeal. The authors break fresh theoretical ground and offer a solid conceptual footing for the study of logics; as such, the book has much to recommend it. * Mary Ann Glynn, Administrative Sciences Quarterly *\u003cbr\u003eNo concept in the field of organization studies has been more promising than that of institutional logics and no concept has been more elusive, at times to the point of evanescence. The authors bring institutional logics down to earth, unpacking the concept, tracing its history and exploring its ambiguities, identifying its component parts, and giving each the close attention it deserves. This much-needed and well-conceived volume provides an invaluable service to students of institutions and organizational fields. * Paul DiMaggio, Princeton University *\u003cbr\u003eThe Institutional Logics Perspective is an essential road map to and program for the future development of theories of institutional logic. Thornton, Ocasio, and Lounsbury offer a host of uncharted, under-theorized, unthought, and unexplored causal mechanisms linking the macro and the micro, practice and interaction, value and identity. The authors lay out the inter-institutional system, the doubleness of rationality, the cultural contingency of interest, the ideality of material practice, and the ways in which we have mistakenly assumed that institution effaces agency and hence politics. We are going to have to think and work this text for a while. * Roger O. Friedland, University College Santa Barbara *\u003cbr\u003eOver the past generation, neoinstitutional theory has become perhaps the dominant perspective in the sociology of organizations. The institutional logics perspective has became an intriguing alternative that seeks to encompass and extend the insights of neoinstitutionalism to both lower and higher units of analysis. This book goes farther than any prior work in advancing the institutional logics perspective. * Gerald F. Davis, University of Michigan *\u003cbr\u003eThis book is a must-read. Thornton, Ocasio and Lounsbury take stock, in a poised and systematic manner, of what has been achieved so far by the Institutional Logics perspective. They also point to what remains to be done. Building on a rich heritage, the Institutional Logics perspective threads the path to new and exciting frontiers a multi-levels theory of institutions, the stabilization of solid micro-foundations, a refreshing return to history and the exploration of the dynamics of identities. The agenda is attractive and this book develops a highly useful road map. * Marie-Laure Djelic, ESSEC Business School *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction to the Institutional Logics Perspective ; 2. Precursors to the Institutional Logics Perspective ; 3. Defining the Inter-institutional System ; 4. The Emergence, Stability and Change of the Inter-institutional System ; 5. Micro-Foundations of Institutional Logics ; 6. The Dynamics of Organizational Practices and Identities ; 7. The Emergence and Evolution of Field-Level Logics ; 8. Implications for Future Research","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732872966487,"sku":"9780199601943","price":47.49,"currency_code":"GBP","in_stock":true}]},{"product_id":"cultural-strategy-9780199655854","title":"Cultural Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben \u0026amp; Jerry's, Holt and Cameron show how the theory works as an actionable strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eReview from previous edition May well be one of the most important books on advertising and branding in the past ten years. * Richard Huntington Adliterate.com 15.10.10 *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I: CULTURAL INNOVATION THEORY; PART II: APPLYING THE CULTURAL STRATEGY MODEL; PART III: ORGANIZING FOR CULTURAL INNOVATION","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732876669271,"sku":"9780199655854","price":30.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199655854.jpg?v=1719998776"},{"product_id":"the-discipline-of-market-leaders-choose-your-customers-narrow-your-focus-dominate-your-market-9780201407198","title":"The Discipline of Market Leaders Choose Your","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhy is it that Casio can sell a calculator more cheaply than Kellogg''s can sell a box of corn flakes? Why can FedEx  absolutely, positively deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers'' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven''t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e* Introduction  * How to Fail in Business Without Even Trying  * The New Rules of Competition  * The Winners Choice  * The Discipline of Operational Excellence  * One Companys ExperienceAT\u0026amp;Ts Universal Card  * The Discipline of Product Leaders  * One Companys ExperienceIntel Corporation  * The Discipline of Customer Intimacy  * One Companys ExperienceAirborne Express  * Setting Your Value Discipline Agenda  * Creating the Cult of the Customer  * Sustaining the Lead  * Epilogue","brand":"INGRAM PUBLISHER SERVICES US","offers":[{"title":"Default Title","offer_id":48732891906391,"sku":"9780201407198","price":18.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780201407198.jpg?v=1719998835"},{"product_id":"the-art-of-social-media-power-tips-for-power-users-9780241199473","title":"The Art of Social Media Power Tips for Power","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrom Guy Kawasaki, the bestselling author of \u003ci style=\"box-sizing:\" border-box\u003eThe Art of the Start\u003c\/i\u003e and \u003ci style=\"box-sizing:\" border-box\u003eEnchantment\u003c\/i\u003e, \u003ci\u003eThe Art of Social Media \u003c\/i\u003eis a no-nonsense guide to becoming a social media superstar.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBy now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.\u003cbr\u003e\u003cbr\u003eBut there''s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.\u003cbr\u003e\u003cbr\u003eWith more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAbsolutely a must read for any marketer * Inc. *\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732967731543,"sku":"9780241199473","price":10.44,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinas-disruptors-9780241240397","title":"Chinas Disruptors","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIn \u003ci\u003eChina''s Disruptors\u003c\/i\u003e, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIn September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world''s biggest ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: what''s really going on with the new wave of China''s disruptors?\u003cbr\u003e\u003cbr\u003eOver the past two decades, an unprecedented burst of entrepreneurialism has transformed China''s economy from a closed, impoverished, state-run system into a major power in global business. Alibaba is one of a rising tide of thriving Chinese businesses, and its success has been quickly followed by other previously little-known companies, such as Baidu, Tencent and Xiaomi.\u003cbr\u003e\u003cbr\u003eEdward Tse is a leading global strategy consultant who has spent more than twenty years working with senior Chinese executives. I\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEdward Tse is to Chinese corporate strategy what Kenichi Ohmae did to explain Japanese corporate strategy. This is a book that I could not put down - a deeply insightful book on China that no Chinese strategist or analyst, let alone corporate captain can ignore * Andrew Sheng, former Chairman of Hong Kong Securities and Futures Commission and Chief Adviser, China Banking Regulatory Commission. *\u003cbr\u003eNo one can explain what is happening in China better than Ed Tse.  The rapidly changing China is at yet another important crossroads and you will appreciate his guidance * Sam Su, Vice Chairman of the Board and Chairman and CEO of China Division of YUM! Brands, Inc. *\u003cbr\u003eIn the Internet era, China has outpaced most advanced countries in terms of new technology adaptation and economic growth. In this book, Edward Tse clearly illustrates how China's explosive growth in business will continue to impact the whole country and the rest of the world * Yu Gang, Ph.D., Chairman and Co-founder, Yihaodian *\u003cbr\u003eEdward Tse is an influential thinker in the Chinese business community given his unique background coupled with global knowledge and perspective. \u003ci\u003eChina's Disruptors\u003c\/i\u003e will enlighten global business leaders with new visions coming from China * Wang Wei, Chairman, China Mergers \u0026amp; Acquisitions Association *\u003cbr\u003eThis is the book for every person who is wondering how China's impressive growth in business is going to impact the rest of the world * Dr. Hubert Lienhard, President and CEO of Voith GmbH, Chairman of the Asia-Pacific Committee for German Business (APA) *\u003cbr\u003eDr. Edward Tse explores very clear the rise of the China's entrepreneurs and the opportunities their rise will generate. After reading the book it became very clear for me how global businesses will inevitably have to become more 'Chinese' in their manner of operating * Ronnie Leten President \u0026amp; CEO, Atlas Copco AB *\u003cbr\u003eA detailed and fascinating study of the changing landscape in China and the entrepreneurs who are driving that change forward. This is a book that will only become increasingly important in the years to come * Chen Dongsheng, Chairman and CEO, Taikang Life Insurance Co. 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I'm also making another list - fun things to do with all the time I've saved -- Claer Barrett * Financial Times *\u003cbr\u003eReading \u003ci\u003eThe Art of Life Admin\u003c\/i\u003e is like sitting down with a friend who knows exactly how it feels to be drowning in your To Do list, and throws you a very welcome lifeline to help you to make your way out -- Brigid Schulte, author of the New York Times bestseller Overwhelmed\u003cbr\u003eThis book is a must-read for anyone who feels overwhelmed by admin at home -- Cal Newport, author of Digital Minimalism\u003cbr\u003eLife admin is apparently invisible even to the authors of most time management books, which is what makes Emens's book so refreshing . . . solid advice -- Oliver Burkeman * Guardian magazine *\u003cbr\u003eShift up, Marie Kondo . . . Elizabeth Emens is on to something with her analysis of the time-gobbling role that admin now plays in our days . . . When she describes it to others they tell her she is seeing into their marriages and minds . . . She has instant practical suggestions . . . Emens' book is a call to distinguish what we must do from what can be minimised . . . In our uncertain world at least we can deal with the small stuff -- Jenni Russell * The Times *\u003cbr\u003e\u003cb\u003eThis clever book is for both the lovers and the haters of admin! Most importantly for me, reading about the practical solutions on how to simplify your  admin, is the biggest pull of all\u003c\/b\u003e -- Vicky Silverthorn\u003cbr\u003eIn her illuminating book Elizabeth Emens maps why life admin weighs us down and how, practically, we can shed the load. 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Buy it.' * Amazon Reader Review *","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48733621125463,"sku":"9780340924587","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780340924587.jpg?v=1720000882"},{"product_id":"the-book-of-leadership-9780349403403","title":"The Book of Leadership","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e''Full of seriously good leadership wisdom - a must read for those who aspire to greatness'' \u003ci\u003eRichard Koch, bestselling author of The 80\/20 Principle\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e''One of the most stimulating books to read on leadership'' \u003ci\u003ePhilip Kotler, Professor of International Marketing at the Kellogg School of Management\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life'' \u003ci\u003eBrian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eHave you ever wondered what characteristics are shared by successful business leaders? 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Everyone can be a leader who has focus, passion and caring - Philip Kotler, Professor of International Marketing at the Kellogg School of Management\u003cp\u003e\u003c\/p\u003eA very practical guide to excellence in leadership. 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Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe category is the new strategy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don''t design a Category King, you''re creating a failure. \u003cbr\u003e\u003cbr\u003eDrawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eI can't overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley. -- Peggy Burke, branding and design guru to Silicon Valley, founder of 1185 Design\u003cbr\u003eEvery entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity. -- Marc Benioff, Chairman and CEO, Salesforce\u003cbr\u003ePlay Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies. -- Jim Goetz, Partner, Sequoia Capital\u003cbr\u003eBusiness leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen. -- Mike Maples, Funding Partner, Floodgate\u003cbr\u003eEvery entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes. -- John Bertrand, Americas Cup winner, Olympic medalist\u003cbr\u003eCategory design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley. -- Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund\u003cbr\u003eThe news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive. -- John Taysom, an early investor in 17 public technology companies, co-founder of Privatar and a visiting professor at the University of Cambridge\u003cbr\u003eSmart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. -- Nick Holzherr, CEO of Whisk.com\u003cbr\u003eSmart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. -- Nick Holzherr, CEO of Whisk.com","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48733665984855,"sku":"9780349411361","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349411361.jpg?v=1720001113"}],"url":"https:\/\/bookcurl.com\/collections\/business-strategy.oembed?page=75","provider":"Book Curl","version":"1.0","type":"link"}