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51\u003c\/p\u003e \u003cp\u003e Lab 2: EIGRP and Bidirectional Forwarding Detection (BFD) 54\u003c\/p\u003e \u003cp\u003e Lab 3: EIGRP Stub 55\u003c\/p\u003e \u003cp\u003e Lab 4: EIGRP Filtering 57\u003c\/p\u003e \u003cp\u003e Lab 5: Advanced EIGRP Lab 59\u003c\/p\u003e \u003cp\u003e Lab 6: EIGRP Authentication 62\u003c\/p\u003e \u003cp\u003e Lab 7: EIGRP Challenge Lab 63\u003c\/p\u003e \u003cp\u003eChapter 5 OSPF 65\u003c\/p\u003e \u003cp\u003e Lab 1: Running OSPF on the Interfaces 65\u003c\/p\u003e \u003cp\u003e Lab 2: OSPF Broadcast Networks 67\u003c\/p\u003e \u003cp\u003e Lab 3: OSPF Non-broadcast Networks 69\u003c\/p\u003e \u003cp\u003e Lab 4: OSPF Point-to-Point Networks 70\u003c\/p\u003e \u003cp\u003e Lab 5: OSPF Point-to-Multipoint and Point-to-Multipoint Non-broadcast Networks 71\u003c\/p\u003e \u003cp\u003e Lab 6: OSPF Area Types 72\u003c\/p\u003e \u003cp\u003e Lab 7: OSPF Filtering 77\u003c\/p\u003e \u003cp\u003e Lab 8: OSPF Summarization 80\u003c\/p\u003e \u003cp\u003e Lab 9: Virtual Links and GRE Tunnels 83\u003c\/p\u003e \u003cp\u003e Lab 10: Default Route Injection 85\u003c\/p\u003e \u003cp\u003e Lab 11: OSPF Authentication 87\u003c\/p\u003e \u003cp\u003e Lab 12: OSPF Best-Path Determination 90\u003c\/p\u003e \u003cp\u003e Lab 13: OSPF Challenge Lab 92\u003c\/p\u003e \u003cp\u003eChapter 6 BGP 95\u003c\/p\u003e \u003cp\u003e Lab 1: Establishing a BGP Session Using the Correct TTL Value 95\u003c\/p\u003e \u003cp\u003e Lab 2: Establishing Neighbor Adjacency Using Different Methods 98\u003c\/p\u003e \u003cp\u003e Lab 3: Route Reflectors 101\u003c\/p\u003e \u003cp\u003e Lab 4: BGP Confederation 104\u003c\/p\u003e \u003cp\u003e Lab 5: BGP Backdoor and Conditional Advertisement 106\u003c\/p\u003e \u003cp\u003e Lab 6: BGP Aggregation 109\u003c\/p\u003e \u003cp\u003e Lab 7: BGP Filtering 111\u003c\/p\u003e \u003cp\u003e Lab 8: BGP Load Balancing 114\u003c\/p\u003e \u003cp\u003e Lab 9: Remove-Private-AS: A Walkthrough 116\u003c\/p\u003e \u003cp\u003e Lab 10: AS Migration 133\u003c\/p\u003e \u003cp\u003e Lab 11: BGP Best-Path Algorithm: A Walkthrough 134\u003c\/p\u003e \u003cp\u003eChapter 7 DMVPN 269\u003c\/p\u003e \u003cp\u003e Introduction to DMVPN 269\u003c\/p\u003e \u003cp\u003e DMVPN Mechanics 283\u003c\/p\u003e \u003cp\u003e DMVPN Designs 294\u003c\/p\u003e \u003cp\u003e Conclusion 329\u003c\/p\u003e \u003cp\u003e Lab 1: Single Hub, Single Cloud 330\u003c\/p\u003e \u003cp\u003e Lab 2: Single Hub, Dual Cloud 406\u003c\/p\u003e \u003cp\u003e Lab 3: Dual Hub, Single Cloud 511\u003c\/p\u003e \u003cp\u003e Lab 4: Dual Hub, Dual Cloud 537\u003c\/p\u003e \u003cp\u003e Lab 5: DMVPN NHS Clustering 559\u003c\/p\u003e \u003cp\u003e Lab 6: DMVPN and DHCP 573\u003c\/p\u003e \u003cp\u003eChapter 8 MPLS and L3VPNs 585\u003c\/p\u003e \u003cp\u003e Lab 1: Configuring Label Distribution Protocol 585\u003c\/p\u003e \u003cp\u003e Lab 2: Static and RIPv2 Routing in a VPN 589\u003c\/p\u003e \u003cp\u003e Lab 3: EIGRP Routing in a VPN 591\u003c\/p\u003e \u003cp\u003e Lab 4: EIGRP Site-of-Origin 593\u003c\/p\u003e \u003cp\u003e Lab 5: OSPF Routing in a VPN 595\u003c\/p\u003e \u003cp\u003e Lab 6: Backdoor Links and OSPF 597\u003c\/p\u003e \u003cp\u003e Lab 7: BGP Routing in a VPN 599\u003c\/p\u003e \u003cp\u003e Lab 8: MPLS and NAT 601\u003c\/p\u003e \u003cp\u003e Lab 9: Route Targets, Import Maps, and Export Maps 603\u003c\/p\u003e \u003cp\u003e Lab 10: Internet Access Methods: Partial Internet Routes 606\u003c\/p\u003e \u003cp\u003eChapter 9 IPv6 609\u003c\/p\u003e \u003cp\u003e Lab 1: Acquiring an IPv6 Address 609\u003c\/p\u003e \u003cp\u003e Lab 2: DMVPN and IPv6 612\u003c\/p\u003e \u003cp\u003e Lab 3: Configuring OSPFv3 614\u003c\/p\u003e \u003cp\u003e Lab 4: Summarization of Internal and External Networks 615\u003c\/p\u003e \u003cp\u003e Lab 5: OSPFv3 Broadcast Networks 617\u003c\/p\u003e \u003cp\u003e Lab 6: OSPFv3 Non-Broadcast Networks 618\u003c\/p\u003e \u003cp\u003e Lab 7: OSPFv3 Point-to-Point Networks 620\u003c\/p\u003e 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It probably won't turn you into Ali Wong, Dave Chappelle, or Hannah Gadsby, but it will give you a much deeper appreciation of how they think-and teach you some new ways to make people laugh * Adam Grant, New York Times-bestselling author of Originals and Give And Take, host of the TED podcast WorkLife *\u003cbr\u003eIn this eye-opening, important and utterly enjoyable book, Jennifer Aaker and Naomi Bagdonas use science to explain how humour at work (and in life) helps alleviate stress, anxiety, and burnout. Come for the humour, stay for the insights * Arianna Huffington, co-founder of The Huffington Post and CEO of Thrive Global *\u003cbr\u003eIf this book and Brad Pitt walked into a bar, and I could only pick one, I'd take the book home with me * Nancy Lublin, Former CEO, Crisis TextLine and DoSomething.Org\t *\u003cbr\u003eJennifer Aaker and Naomi Bagdonas have written a remarkable book for a remarkable moment in history. I long ago learned that when weighed down by serious matters, one may best be taken seriously by seeking out a certain light-heartedness as an expression of humility, optimism and confidence on the road to the serious business of nurturing trust and leading others * Joel Peterson, Chairman of Jetblue Airways *\u003cbr\u003eThis myth-busting, grin-inducing, data-driven humdinger of a book simply nails what I've clung on to for years: that humour can be more than ephemeral entertainment. When appropriately curated, it creates the right culture for success. In fact, its absence should be a cause for concern. You may eat your five a day and walk ten thousand steps but when did you last check if there was enough laughter in your life, in your team, in your business? 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\u003cp\u003eDay Three Client Itinerary 19\u003c\/p\u003e \u003cp\u003eDay Four Client Itinerary 21\u003c\/p\u003e \u003cp\u003eDay Five Client Itinerary 23\u003c\/p\u003e \u003cp\u003eDay Six Client Itinerary 24\u003c\/p\u003e \u003cp\u003eDay Seven Client Itinerary 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Preparing the Proposal 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Proposal Request 28\u003c\/p\u003e \u003cp\u003eThe Qualification Meeting 29\u003c\/p\u003e \u003cp\u003eThe Proposal 30\u003c\/p\u003e \u003cp\u003eProposal Preparation: The Initial Steps 31\u003c\/p\u003e \u003cp\u003eMaking Contact With Key Suppliers 33\u003c\/p\u003e \u003cp\u003eProposal Preparation 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: The Body of the Proposal 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCover Letter 49\u003c\/p\u003e \u003cp\u003eDestination Review 53\u003c\/p\u003e \u003cp\u003eTransportation Requirements 59\u003c\/p\u003e \u003cp\u003eHotel Information 63\u003c\/p\u003e \u003cp\u003eDay-by-Day Detailed Itinerary 75\u003c\/p\u003e \u003cp\u003eGrid 85\u003c\/p\u003e \u003cp\u003eCost Summary Sheet 86\u003c\/p\u003e \u003cp\u003eDetailed Program Inclusions 87\u003c\/p\u003e \u003cp\u003eProgram Options and Enhancements 109\u003c\/p\u003e \u003cp\u003eCompany Profile 113\u003c\/p\u003e \u003cp\u003eReferences 113\u003c\/p\u003e \u003cp\u003eBackup Material 114\u003c\/p\u003e \u003cp\u003eBringing It All Together 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Management Fees 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Types of Fees 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Contractual Negotiations With Suppliers 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNegotiating With Suppliers 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Client Contracts 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Rules of Contracts 172\u003c\/p\u003e \u003cp\u003eAreas Covered in the Client Contract 173\u003c\/p\u003e \u003cp\u003ePayment 174\u003c\/p\u003e \u003cp\u003eLiability and Responsibility 177\u003c\/p\u003e \u003cp\u003eDates and Other Details 180\u003c\/p\u003e \u003cp\u003eFood and Beverage Hazards 182\u003c\/p\u003e \u003cp\u003eTechnical Riders and Other Requirements 185\u003c\/p\u003e \u003cp\u003eDoing Your Homework 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Safety and Security 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTravel Information 194\u003c\/p\u003e \u003cp\u003eChecklists for Out of Town Events 198\u003c\/p\u003e \u003cp\u003eEnsuring Client Safety 199\u003c\/p\u003e \u003cp\u003eOther Safety Issues 202\u003c\/p\u003e \u003cp\u003eNew Areas of Consideration for Safety and Security 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Event Planning Technology Tools and Emerging Trends 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvent Planning Technology Options 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Multicultural and Foreign Event Planning 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLocal Customs, Protocol and Etiquette 222\u003c\/p\u003e \u003cp\u003eReligious Beliefs 227\u003c\/p\u003e \u003cp\u003eLocal Cultural and Political Matters 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Event and Program Branding 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing a Brand 231\u003c\/p\u003e \u003cp\u003eThe Branded Image 235\u003c\/p\u003e \u003cp\u003eProgram Branding 236\u003c\/p\u003e \u003cp\u003eThe Branding Commitment 239\u003c\/p\u003e \u003cp\u003eProtecting the Client’s Image and Standards 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Conclusion 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSample Proposal\/Senior Management 276\u003c\/p\u003e \u003cp\u003eSample Proposal\/Incentive Sales Group 312\u003c\/p\u003e \u003cp\u003eIndex 325\u003c\/p\u003e","brand":"John Wiley \u0026 Sons 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Stone lives in Cambridge, MA. Heen lives with her husband and three children in a farmhouse north of Cambridge, MA.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eI'll admit it: \u003ci\u003eThanks for the Feedback\u003c\/i\u003e made me uncomfortable. And that's one reason I liked it so much. With keen insight and lots of practical takeaways, it reveals why getting feedback is so hard - and then how we can do better -- Daniel H. Pink, author of To Sell is Human and Drive\u003cbr\u003e\u003ci\u003eThanks for the Feedback\u003c\/i\u003e is a road map to more self-awareness, greater learning, and richer relationships. A tour de force -- Adam Grant, Wharton professor and author of Give and Take\u003cbr\u003eImagine an organisation where everyone is actually good at receiving feedback. People would learn and grow. Impossible, you say? Thanks to this insanely original and powerful book, maybe not -- Judy Rosenblum, former chief learning officer of Coca-Cola and founder of Duke Corporate Education","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48735961481559,"sku":"9780670922635","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670922635.jpg?v=1723810413"},{"product_id":"difficult-conversations-9780670921348","title":"Difficult Conversations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe 10th anniversary edition of the classic guide to handling life''s toughest conversations\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhat is a difficult conversation?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eAsking for a pay rise, saying ''no'' to your boss or spouse, confronting a friend, apologizing. 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Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems.\u003c\/p\u003e \u003cp\u003eThis groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface IX\u003c\/p\u003e \u003cp\u003eInvitation to Explore IX\u003c\/p\u003e \u003cp\u003eWhat Will You Learn? 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Introducing a Durable Product in a New Market 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Introduction 1\u003c\/p\u003e \u003cp\u003e1.2 Your Briefing for the Business Challenge in Plutonia 2\u003c\/p\u003e \u003cp\u003e1.3 Managing NewTel’s New Business in the Simplest Scenario: Business as Usual 14\u003c\/p\u003e \u003cp\u003e1.4 A Competitive Scenario: Compete for Customers 19\u003c\/p\u003e \u003cp\u003e1.5 Outcomes of Both Scenarios in Terms of Key Performance Indicators 27\u003c\/p\u003e \u003cp\u003e1.6 Chapter Summary 30\u003c\/p\u003e \u003cp\u003e1.7 Questions and Challenges 30\u003c\/p\u003e \u003cp\u003e1.8 References 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Capturing Customer Dynamics Driven by Diffusion 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction 33\u003c\/p\u003e \u003cp\u003e2.2 Diffusion: A Regular Dynamic in Social Systems 34\u003c\/p\u003e \u003cp\u003e2.2.1 “Going viral” 34\u003c\/p\u003e \u003cp\u003e2.2.2 A Story about Selling Mobile Phones 36\u003c\/p\u003e \u003cp\u003e2.1.3 Diffusion Is Based on a Network of Variables and Causal Relationships 44\u003c\/p\u003e \u003cp\u003e2.1.4. Causal Diagrams Reveal the Causal Structure 52\u003c\/p\u003e \u003cp\u003e2.2 Structure and Dynamics of New Product Diffusion 68\u003c\/p\u003e \u003cp\u003e2.2.1 Your First Simulation Model 68\u003c\/p\u003e \u003cp\u003e2.2.2 Feedback Loops 75\u003c\/p\u003e \u003cp\u003e2.2.3 Reinforcing Feedback and Exponential Growth 77\u003c\/p\u003e \u003cp\u003e2.2.4 Balancing Feedback and Goal-seeking Behaviour 88\u003c\/p\u003e \u003cp\u003e2.2.5 When the Two Feedback Loops Are Interconnected 101\u003c\/p\u003e \u003cp\u003e2.8 Chapter Summary 112\u003c\/p\u003e \u003cp\u003e2.9 Questions and Challenges 112\u003c\/p\u003e \u003cp\u003e2.10 References 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Effects of a Limited Product Life Cycle Duration 118\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Introduction 118\u003c\/p\u003e \u003cp\u003e3.2 The Concept of Life Cycle Duration and Its Effects on Customer Dynamics 119\u003c\/p\u003e \u003cp\u003e3.3 Tracking Accumulated Purchases and Accumulated Customer-months 146\u003c\/p\u003e \u003cp\u003e3.3.1 Structure 146\u003c\/p\u003e \u003cp\u003e3.2.2 Behaviour 150\u003c\/p\u003e \u003cp\u003e3.4 Chapter Summary 152\u003c\/p\u003e \u003cp\u003e3.5 Questions und Challenges 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. The Effect of advertising spending 156\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Introduction 156\u003c\/p\u003e \u003cp\u003e4.2 Turning the Attention of Potential Customers to a Product 157\u003c\/p\u003e \u003cp\u003e4.3 The Effect of Fixed advertising spending 158\u003c\/p\u003e \u003cp\u003e4.3.1 Structure 158\u003c\/p\u003e \u003cp\u003e4.3.2 Behaviour 162\u003c\/p\u003e \u003cp\u003e4.4 The Effect of Constant advertising spending with a Limited life cycle duration 173\u003c\/p\u003e \u003cp\u003e4.4.1 Structure 173\u003c\/p\u003e \u003cp\u003e4.4.2 Behaviour 175\u003c\/p\u003e \u003cp\u003e4.5 The Effect of Advertising for One Month 181\u003c\/p\u003e \u003cp\u003e4.5.1 Structure 181\u003c\/p\u003e \u003cp\u003e4.5.2 Behaviour 186\u003c\/p\u003e \u003cp\u003e4.6 How Many Current Customers are Won by Winning One new customer? 192\u003c\/p\u003e \u003cp\u003e4.6.1 Structure 192\u003c\/p\u003e \u003cp\u003e4.6.2 Behaviour 193\u003c\/p\u003e \u003cp\u003e4.7 Chapter Summary 197\u003c\/p\u003e \u003cp\u003e4.8 Questions and challenges 197\u003c\/p\u003e \u003cp\u003e4.9 References 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Financial Resources 200\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1. Introduction 200\u003c\/p\u003e \u003cp\u003e5.2. The Structure of Revenues 201\u003c\/p\u003e \u003cp\u003e5.2.1 The Direct Influence of prices on revenues 201\u003c\/p\u003e \u003cp\u003e5.2.2 The Indirect Influence of price and life cycle duration on Potential customers’ Purchasing Decisions 204\u003c\/p\u003e \u003cp\u003e5.2.3 How the effective monthly price Affects new customers and total revenues 215\u003c\/p\u003e \u003cp\u003e5.3. The Structure of Costs 220\u003c\/p\u003e \u003cp\u003e5.3.1 The Components of total costs 220\u003c\/p\u003e \u003cp\u003e5.3.2 Reducing Service costs by Improving Processes 222\u003c\/p\u003e \u003cp\u003e5.4. Behaviour: Customer Dynamics and the Accumulation of Profits 229\u003c\/p\u003e \u003cp\u003e5.5. Chapter Summary 236\u003c\/p\u003e \u003cp\u003e5.6. Questions and Challenges 237\u003c\/p\u003e \u003cp\u003e5.7 References 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Analysing the Market Situation with the Simulation 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Introduction 241\u003c\/p\u003e \u003cp\u003e6.2 Planning the Search for the Highest Possible Accumulated profits 242\u003c\/p\u003e \u003cp\u003e6.3 Searching for Optimal Values for the Decision Variables 253\u003c\/p\u003e \u003cp\u003e6.3.1 Searching for the Best subscription rate given a Constant sales price and life cycle duration 253\u003c\/p\u003e \u003cp\u003e6.3.2 Searching the Optimal sales price given a Constant subscription rate and life cycle duration 257\u003c\/p\u003e \u003cp\u003e6.3.3 Searching the Optimal life cycle duration given a Constant sales price and subscription rate 260\u003c\/p\u003e \u003cp\u003e6.3.4 Searching for the Optimal combination of sales price, subscription rate, and life cycle duration 264\u003c\/p\u003e \u003cp\u003e6.3.5 Searching for the Optimal Pattern of Monthly advertising spending 268\u003c\/p\u003e \u003cp\u003e6.3.6 Searching for the Optimal Pattern of Monthly process improvement spending 273\u003c\/p\u003e \u003cp\u003e6.3.7 Combining advertising spending and process improvement spending 278\u003c\/p\u003e \u003cp\u003e6.4 Decisions, Behaviours, and Outcomes in the Best Case Monopoly 281\u003c\/p\u003e \u003cp\u003e6.5 Setting your Objectives 287\u003c\/p\u003e \u003cp\u003e6.6 Chapter Summary 289\u003c\/p\u003e \u003cp\u003e6.7 Questions and Challenges 290\u003c\/p\u003e \u003cp\u003e6.8 References 290\u003c\/p\u003e \u003cp\u003eList of figure captions 292\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Market Dynamics with a Competitor 293\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Introduction 293\u003c\/p\u003e \u003cp\u003e7.2 Competing for Potential Customers: Rivalry Type I 294\u003c\/p\u003e \u003cp\u003e7.2.1 Structure 294\u003c\/p\u003e \u003cp\u003e7.2.2 Behaviour 301\u003c\/p\u003e \u003cp\u003e7.2 Competing for Current Customers: Rivalry Type II 317\u003c\/p\u003e \u003cp\u003e7.2.1 Structure 317\u003c\/p\u003e \u003cp\u003e7.2.2 Behaviour 322\u003c\/p\u003e \u003cp\u003e7.3 Competing for Potential and Current Customers 328\u003c\/p\u003e \u003cp\u003e7.3.1 The Causal Structure of Diffusion with a Competitor 328\u003c\/p\u003e \u003cp\u003e7.3.2 Evaluating Four Exemplary Policies 346\u003c\/p\u003e \u003cp\u003e7.4 Reflecting on Rivalry 363\u003c\/p\u003e \u003cp\u003e7.5 Chapter Summary 366\u003c\/p\u003e \u003cp\u003e7.6 Epilogue: Your Debriefing 368\u003c\/p\u003e \u003cp\u003e7.7 Questions and Challenges 369\u003c\/p\u003e \u003cp\u003e7.8 References 371\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Relaxing Assumptions and Adding Relevant Aspects of Reality 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction 373\u003c\/p\u003e \u003cp\u003e8.2 The Population is Not Constant 376\u003c\/p\u003e \u003cp\u003e8.3 There Are Not only Potential Customers and Current customers 377\u003c\/p\u003e \u003cp\u003e8.4 Current Customers Care about Quality 379\u003c\/p\u003e \u003cp\u003e8.5 Advertising Influences Word-of-Mouth and Customers Switching 381\u003c\/p\u003e \u003cp\u003e8.6 Mobile Phones Are Not Contracts Are Not Customers 384\u003c\/p\u003e \u003cp\u003e8.7 More Frequent Decisions and a Longer Time Horizon 386\u003c\/p\u003e \u003cp\u003e8.8 Contracts Do Not Change Retrospectively 387\u003c\/p\u003e \u003cp\u003e8.9 The Number of Competitors Is Higher and Varies 396\u003c\/p\u003e \u003cp\u003e8.10 Nonlinear Relationships Replace Causal Structure 397\u003c\/p\u003e \u003cp\u003e8.11 The Harmonic Development of Demand and Supply Capacity: A New Book 400\u003c\/p\u003e \u003cp\u003e8.12 Chapter Summary 403\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. System Dynamics: A Methodology for Model-based Management 406\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Introduction 406\u003c\/p\u003e \u003cp\u003e9.2 Your Mental Model of Growth from Diffusion 407\u003c\/p\u003e \u003cp\u003e9.3 System Dynamics Modelling 411\u003c\/p\u003e \u003cp\u003e9.3.1 The Manager as Modeler 412\u003c\/p\u003e \u003cp\u003e9.3.2 Basic Assumptions of System Dynamics 415\u003c\/p\u003e \u003cp\u003e9.3.3 The System Dynamics Modelling Process 418\u003c\/p\u003e \u003cp\u003e9.4 System Dynamics Competence 421\u003c\/p\u003e \u003cp\u003e9.4.1 Skill #1: System Dynamics Language 423\u003c\/p\u003e \u003cp\u003e9.4.2 Skill #2: Dynamic Reasoning 424\u003c\/p\u003e \u003cp\u003e9.4.3 Skill #3: Model Analysis 425\u003c\/p\u003e \u003cp\u003e9.4.4 Skill #4: Project Initialization 426\u003c\/p\u003e \u003cp\u003e9.4.5 Skill #5: Model Creation 426\u003c\/p\u003e \u003cp\u003e9.4.6 Skill #6: Model Validation 428\u003c\/p\u003e \u003cp\u003e9.4.7 Skill #7: Policy Evaluation and Design 429\u003c\/p\u003e \u003cp\u003e9.4.8 Your Stage of Competence Development 430\u003c\/p\u003e \u003cp\u003e9.5 Learning and Applying System Dynamics 431\u003c\/p\u003e \u003cp\u003e9.6 References 433\u003c\/p\u003e \u003cp\u003eIndex 435\u003c\/p\u003e \u003cp\u003eFigures 438\u003c\/p\u003e \u003cp\u003eTables 443\u003c\/p\u003e \u003cp\u003eIndex of Principles 445\u003c\/p\u003e \u003cp\u003eIndex of Guidelines 446\u003c\/p\u003e \u003cp\u003eIndex of Management Insights 448\u003c\/p\u003e \u003cp\u003eIndex of Systems Insights 450\u003c\/p\u003e \u003cp\u003eIndex of Toolboxes 452\u003c\/p\u003e \u003cp\u003eIndex of DIYs 453\u003c\/p\u003e \u003cp\u003eAbbreviations 456\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738356625751,"sku":"9781119118237","price":51.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119118237.jpg?v=1723811968"},{"product_id":"the-handbook-of-crisis-communication-9781119678922","title":"The Handbook of Crisis Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crisesProvides up-to-date coverage of the latest terminology, methods, and research trends in the fieldHighlights how crisis communication theory and research can inform real-world practiceFeatures detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemicsThe Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eNotes on Contributors xiii\u003c\/p\u003e \u003cp\u003eOrientation to the Second Edition xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Explication of Methods\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Crisis Communication and Computational Methods 3\u003cbr\u003e \u003ci\u003eToni G.L.A. van der Meer and Anne C. Kroon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Extending Experimental Crisis Communication Research: Reflections and Recommendations 17\u003cbr\u003e \u003ci\u003eKenon A. Brown and Courtney D. Boman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Crisis Response Effectiveness: Methodological Considerations for Advancement of Empirical Research about Response Impact 31\u003cbr\u003e \u003ci\u003eTomasz A. Fediuk, Isabel C. Botero and Kristin M. Pace\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Tackling the Information Overload: Using Automated Content Analysis for Crisis Communication Research 53\u003cbr\u003e \u003ci\u003eDaniel Vogler and Florian Meissner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Theory Refinement and Development\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 A Meta- Theoretical Orientation to Crisis Communication 69\u003cbr\u003e \u003ci\u003eHenry S. Seeger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Corporate Apologia as Crisis Communication 81\u003cbr\u003e \u003ci\u003eKeith M. Hearit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 The Benefits and Pitfalls of Stealing Thunder 99\u003cbr\u003e \u003ci\u003eAn- Sofie Claeys\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Contingent Organization–Public Relationships and their Application in Organizational Crises 113\u003cbr\u003e \u003ci\u003eYang Cheng and Glen T. Cameron\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Revisiting the Discourse of Renewal Theory: Clarifications, Extensions, Interdisciplinary Opportunities 127\u003cbr\u003e \u003ci\u003eTimothy L. Sellnow, Matthew W. Seeger and Ronisha Sheppard\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Title IX in the Age of #MeToo: The Limits of Discourse of Renewal on Crisis Communication 137\u003cbr\u003e \u003ci\u003eJessica Ford\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Social- Mediated Crisis Communication Research: How Information Generation, Consumption, and Transmission Influence Communication Processes and Outcomes 151\u003cbr\u003e \u003ci\u003eYan Jin, Lucinda Austin and Brooke Fisher Liu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Rhetorical Arena Theory: Revisited and Expanded 169\u003cbr\u003e \u003ci\u003eFinn Frandsen and Winni Johansen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Antifragile Paracrisis Communication: Managing Paracrises as Crisis Risks and Potential Opportunities 183\u003cbr\u003e \u003ci\u003eFeifei Chen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Situational Crisis Communication Theory (SCCT): Refining and Clarifying a Cognitive-Based Theory of Crisis Communication 193\u003cbr\u003e \u003ci\u003eW. Timothy Coombs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III New Directions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III a Political Crises\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Crisis Communication in Authoritarian Systems and Digital Innovation: How Do Autocracies Resolve the Dictator’s Dilemma in Crisis Situations? 209\u003cbr\u003e \u003ci\u003eGregory Asmolov\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Political Crisis or Political Cartoon: Which Comes First? 229\u003cbr\u003e \u003ci\u003eLinda Hamilton- Korey and Gayle Pohl\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 US Presidents and Crisis Communication 247\u003cbr\u003e \u003ci\u003eDenise M. Bostdorff\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III b Public Health Crises\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC) 263\u003cbr\u003e \u003ci\u003eXuerong Lu and Yan Jin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III c Natural Disasters\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e19 Mitigating Crises: Analyzing, Planning, Organizing, Mobilizing, and Communicating to Address Natural Disasters 285\u003cbr\u003e \u003ci\u003eRobert L. Heath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Rescue Communication: Official and Volunteer Groups’ Use of Mobile and Social Media During Disasters that Become Crises 301\u003cbr\u003e \u003ci\u003eKeri K. Stephens and Kendall P. Tich\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Communicating Disaster Preparedness: Combining Individual- and Community-Level Perspectives to Achieve more Lasting Resilience 313\u003cbr\u003e \u003ci\u003eBrett W. Robertson and Keri K. Stephens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 A Community Engagement Approach to Natural Hazard Communication 327\u003cbr\u003e \u003ci\u003eMaureen Taylor, Kim Johnston and Barb Ryan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III d Organizational Crises\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e23 Odwalla: The “Golden Standard” of Crisis Management? 345\u003cbr\u003e \u003ci\u003eRachel Whitten\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 The Impact of Language Abstraction on the Effectiveness of Information Strategies During a Product- Harm Crisis 357\u003cbr\u003e \u003ci\u003eGijs Fannes and An- Sofie Claeys\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 From Managing Emotion to Trauma- Informed Management: A New Direction in Crisis Communication 373\u003cbr\u003e \u003ci\u003eStephanie Madden and Nicholas Eng\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 “Say It Like You Mean It”: An Exploration of How Members of the Public Perceive Audiovisual Crisis Responses 391\u003cbr\u003e \u003ci\u003eLieze Schoofs, An- Sofie Claeys and Eva Koppen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Strategic Improvisation in Crisis Communication 405\u003cbr\u003e \u003ci\u003eJesper Falkheimer and Mats Heide\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Visual Media in Crisis Response: How Crisis Responders and Influencers Use Visual Media in the Digital Age in Crisis Response 421\u003cbr\u003e \u003ci\u003eBetsy Emmons\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Scansis: Changing the Landscape of Crisis Communication Research and Practice 431\u003cbr\u003e \u003ci\u003eElina R. Tachkova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Improving Crisis Communication Through Instructional Design 441\u003cbr\u003e \u003ci\u003eMelony Shemberger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Prepare and Manage an Environmental Crisis 451\u003cbr\u003e \u003ci\u003eThierry Libaert\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 Exploring Crisis History’s Impacts: How Organizations’ Previous Crises Impact Current Crisis Perceptions 459\u003cbr\u003e \u003ci\u003eLaShonda L. Eaddy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Three Decades of Sport- Related Crisis Communication: A Trends Study of the Emergence and Growth of a Crisis Communication Subfield 471\u003cbr\u003e \u003ci\u003eJennifer L. Harker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34 Climate Crisis Communication in Global News Videos: A Multimodal Discourse Approach to Multifaceted Knowledge and Reaction Management 491\u003cbr\u003e \u003ci\u003eCarmen Daniela Maier and Silvia Ravazzani\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Application to Practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e35 Advancing Crisis Communication Effectiveness: Integrating Crisis Scholarship with Practice 509\u003cbr\u003e \u003ci\u003eBryan H. Reber, Yan Jin and Glen J. Nowak\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36 How Crisis Communication Can Become an Evidence- Based Practice? 519\u003cbr\u003e \u003ci\u003eJo Detavernier\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Improving Crisis Communication: When Good Advice Becomes Impractical 525\u003cbr\u003e \u003ci\u003eHoh Kim\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Building a Career from Crisis Responder to Crisis Communicator: A Journey of Learning and Growth Through Canada’s Costliest Natural Disasters and Largest Peacetime Evacuations 545\u003cbr\u003e \u003ci\u003eBenjamin Morgan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePostscript 553\u003cbr\u003e \u003ci\u003eW. Timothy Coombs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 555\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48738363900247,"sku":"9781119678922","price":130.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119678922.jpg?v=1723811978"},{"product_id":"the-art-of-insight-9781119797395","title":"The Art of Insight","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the author xii\u003c\/p\u003e \u003cp\u003eA note on typography xiii\u003c\/p\u003e \u003cp\u003eIntroduction: On Magic (with Shirley Wu) 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Pragmatists 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Unruly Stripes (with Ed Hawkins) 19\u003c\/p\u003e \u003cp\u003eChapter 2: A World of Conversation 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Eccentrics 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: The Eternal Wanderer (with Jaime Serra) 45\u003c\/p\u003e \u003cp\u003eChapter 4: A Certain Inner Light (with Nadieh Bremer) 59\u003c\/p\u003e \u003cp\u003eChapter 5: A Mindful Artisan (with Sonja Kuijpers) 71\u003c\/p\u003e \u003cp\u003eChapter 6: Living Visualization (with Pedro Cruz) 79\u003c\/p\u003e \u003cp\u003eChapter 7: Data and Persons (with Federica Fragapane) 89\u003c\/p\u003e \u003cp\u003eChapter 8: Souls Before Numbers (with Mohamad Waked) 101\u003c\/p\u003e \u003cp\u003eCoda 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Ambassadors 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Building Bridges (with Allen Hillery) 115\u003c\/p\u003e \u003cp\u003eChapter 10: The Good Fighter (with Amanda Makulec) 127\u003c\/p\u003e \u003cp\u003eChapter 11: Making Data Friendly (with Alli Torban) 139\u003c\/p\u003e \u003cp\u003eChapter 12: A Reporter Among Engineers (with Aaron Williams) 149\u003c\/p\u003e \u003cp\u003eChapter 13: The Therapy of Visualization (with Deniz Cem Önduygu) 159\u003c\/p\u003e \u003cp\u003eChapter 14: The Public Intellectual (with Attila Bátorfy) 171\u003c\/p\u003e \u003cp\u003eChapter 15: The Discerning Outsider (with Harkanwal Singh) 183\u003c\/p\u003e \u003cp\u003eSecond Coda 192\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Narrators 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: A Journalism of Care (with Alyssa Fowers) 199\u003c\/p\u003e \u003cp\u003eChapter 17: No Treasure Hunts (with Lena Groeger) 209\u003c\/p\u003e \u003cp\u003eChapter 18: Smart Brevity (with Danielle Alberti, Jacque Schrag, and Will Chase) 219\u003c\/p\u003e \u003cp\u003eChapter 19: Visceral Visualizations (with Gurman Bhatia) 231\u003c\/p\u003e \u003cp\u003eChapter 20: The Determined Learner (with Jane Pong) 241\u003c\/p\u003e \u003cp\u003eChapter 21: The Jack-of-All-Trades (with Simon Ducroquet) 251\u003c\/p\u003e \u003cp\u003eChapter 22: A Journalist at War (with Anatoliy Bondarenko) 261\u003c\/p\u003e \u003cp\u003eEpilogue: Teachers, Mentors, and Meaning 271\u003c\/p\u003e \u003cp\u003eAcknowledgments 280\u003c\/p\u003e \u003cp\u003eBibliography 282\u003c\/p\u003e \u003cp\u003eIndex 286\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738367734103,"sku":"9781119797395","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119797395.jpg?v=1723811983"},{"product_id":"sorted-9780552172004","title":"Sorted","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eOver thirty different examples of situations and ideas to show you how you can change your approach and change your life . . .\u003cbr\u003eLooking to nail an INTERVIEW? \u003cbr\u003eWant to make a better first impression on a DATE? \u003cbr\u003eTrying to make your MONEY go further? \u003cbr\u003eBet you never thought being a bit more PSYCHOPATH could be the answer.\u003cbr\u003e\u003ci\u003eTime to grab that bullsh*t by the horns!\u003c\/i\u003e\u003cbr\u003eDr KEVIN DUTTON studies psychopaths and his latest subject is SAS hero ANDY MCNAB. Andy's a bit different, he's a GOOD PSYCHOPATH. He can control qualities like decisiveness, ruthlessness and fearlessness to get the BEST out of himself and life. Together, this unlikely duo has established what they call the SEVEN DEADLY WINS, the good psychopathic quirks that can help make you more SUCCESSFUL. And now it's time to put their theories to the test.\u003cbr\u003e\u003ci\u003eSORTED! THE GOOD PSYCHOPATH'S GUIDE TO BOSSING YOUR LIFE\u003c\/i\u003e offers a new approach to the everyday to help you get more out of life than it gets out of you.\u003c\/p\u003e","brand":"Transworld Publishers Ltd","offers":[{"title":"Default Title","offer_id":48738388246871,"sku":"9780552172004","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780552172004.jpg?v=1720047812"},{"product_id":"business-essentials-for-strategic-communicators-9781349481880","title":"Business Essentials for Strategic Communicators","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003eThe rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003ci\u003eBusiness Essentials for Strategic Communicators\u003c\/i\u003e provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“Business Essentials for Strategic Communicators provides a broad overview of the business knowledge communications majors need to navigate the future of corporate communication. … Ragas and Culp provide communication educators and students with a well-written account of the importance of ‘business 101’ essentials for strategic communications practice. … Instructors may find this book useful as a supplementary textbook in introductory strategic communications and public relations courses.” (Ann Marie Major, Journalism \u0026amp; Mass Communication Educator, Vol. 74 (41), 2015)\u003c\/p\u003e\u003cp\u003e“The text is perhaps most appropriate and valuable for undergraduates taking applied or strategic communication coursework. … Business Essentials for Strategic Communicators provides a gentle introduction to well-selected key concepts with which undergraduate students should be familiar as they prepare to become effective strategic communicators.” (Nina O’Brien, International Journal of Communication, Issue 9, 2015)\u003c\/p\u003e\u003cp\u003e\"Few advisers mean more to a CEO than strategic communicators. The very best bring more than a command of messaging and tactics; they offer genuine insight about the business. This book should be the first thing every aspiring communicator reads. It contains the defining lessons on how to earn trust, credibility, and respect.\"\u003c\/p\u003e \u003cp\u003e-Bill McDermott, Chief Executive Officer, SAP\u003c\/p\u003e  \u003cp\u003e\"The days when people in strategic communication could get by without understanding financial numbers is long gone, and this book is the prime tool for teaching them what they need to know.\"\u003c\/p\u003e \u003cp\u003e-Chris Roush, Senior Associate Dean and Walter E. Hussman Sr. Distinguished Scholar, University of North Carolina at Chapel Hill, USA\u003c\/p\u003e  \u003cp\u003e\"Never has it been more important for the strategic communicator to have a working knowledge of the business side of the enterprise. More than ever, it's essential for the communications objectives to be tied directly to the business objectives of the organization and it's impossible to correctly make that connection without knowing the essentials of business operations. Ragas and Culp have captured not just the 'nice to have' knowledge, but the really impactful knowledge needed by any communications professional who truly wants to create shared value for the organization and its stakeholders. This is a 'must have' book for any communicator's personal bookshelf.\"\u003c\/p\u003e \u003cp\u003e-Bob 'Pritch' Pritchard, PRSSA 2011-2015 National Faculty Adviser and Faculty Adviser, University of Oklahoma, USA\u003c\/p\u003e  \u003cp\u003e\"At last! Ragas and Culp have delivered the book communicators have long needed to grasp financial and economic fundamentals and enhance their effectiveness as strategic counselors. In clear, comprehensive style, Business Essentials is written for communicators by communicators and is a must have on classroom and office desks.\"\u003c\/p\u003e \u003cp\u003e-Sandra Duhé, Fellow PRSA; Member, Arthur W. Page Society; and Chair of the Division of Communication Studies, Southern Methodist University, USA\u003c\/p\u003e  \u003cp\u003e\"As a communications professional with a graduate business degree, I know first-hand that what Matt Ragas and Ron Culp have put forth in Business Essentials for Strategic Communicators is essential to anyone who aspires to be a successful communicator in today's business environment.\"\u003c\/p\u003e \u003cp\u003e-Mike Fernandez, Corporate Vice President, Cargill\u003c\/p\u003e  \u003cp\u003e\"Business Essentials for Strategic Communicators fills an enormous gap in most strategic communications students' education. It takes them through a range of business topics that are vital for success in the changing world of work. Written by two former business communication professionals, the book explains key issues such as understanding financial statements, the stock market, and corporate social responsibility. The timing couldn't be better for this practical guide for both students and practitioners.\"\u003c\/p\u003e \u003cp\u003e-Jimmy Gentry, Clyde M. Reed Teaching Professor, School of Journalism and Mass Communications, University of Kansas, USA\u003c\/p\u003e  \u003cp\u003e\"Business Essentials for Strategic Communicators is what scholars and students have all been waiting for! The challenge is not to confront future communication specialists with all there is to know about business, but to concentrate on what they need for their work as a consultant, media officer, or future CCO - and CEO counterpart. The authors have managed this enormous task with striking elegance. Moreover, they have succeeded in re-rooting the latest PR developments in the business discourse, thus creating a reliable common ground for every discussion with managers and on management.\"\u003c\/p\u003e \u003cp\u003e-Lars Rademacher, Professor of Public Relations, Darmstadt University of Applied Sciences, Germany\u003c\/p\u003e  \u003cp\u003e\"More than ever, today's communication leaders must be rock solid business executives, with fluency in the language, concepts, and strategies utilized by their C-Suite colleagues in finance, operations, marketing, and legal. Ragas and Culp have delivered an excellent resource to equip today and tomorrow's communicators with the framework and terminology they will need to deliver strategic counsel in all levels of the business. I highly recommend it to anyone in the communications profession, both current senior executives and those who aspire to be.\"\u003c\/p\u003e \u003cp\u003e-Tom Martin, Executive-in-Residence, The College of Charleston, USA\u003c\/p\u003e  \u003cp\u003e\"Years ago I was tasked with creating a 'capstone' course for our program and Public Relations Management was the result, anticipating the graduates' transition from technician to manager. That proved to be easy; finding the perfect textbook was not. Now, finally, Ragas and Culp come to the rescue. Business Essentials for Strategic Communicators is carefully planned, researched, and written for those who covet that 'seat at the table'. The glossary alone is worth the price.\"\u003c\/p\u003e \u003cp\u003e-Maria P. Russell, Fellow PRSA, and Professor of Public Relations and Director, Syracuse University, USA\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTable of Contents Foreword Gary Sheffer Preface Acknowledgements List of Tables and Figures PART I Introduction to Business Essentials for Communicators 1. Why Knowledge of 'Business 101' Matters PART II Foundational Business Knowledge for Communicators 2. Economics and Economic Indicators 3. Finance and the Stock Market 4. Accounting and Financial Statements 5. The Law and Corporate Disclosure 6. Intangible Assets and Non-Financial Information PART III Focal Areas at the Intersection of Business and Communication 7. Corporate Governance 8. Corporate Social Responsibility 9. Corporate Reputation PART IV Demonstrating and Improving the Business Value of Communication 10. Communication Measurement and Evaluation References Glossary Index About the Authors","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":48738576269655,"sku":"9781349481880","price":71.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781349481880.jpg?v=1720049528"},{"product_id":"storytelling-with-you-9781394160303","title":"Storytelling with You","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eacknowledegments ix\u003c\/p\u003e \u003cp\u003eabout the author xi\u003c\/p\u003e \u003cp\u003eintroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eplan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter 1 consider your audience 3\u003c\/p\u003e \u003cp\u003echapter 2 craft your message 25\u003c\/p\u003e \u003cp\u003echapter 3 compile the pieces 45\u003c\/p\u003e \u003cp\u003echapter 4 form a story 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ecreate\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter 5 set the style \u0026amp; structure 91\u003c\/p\u003e \u003cp\u003echapter 6 say it with words 127\u003c\/p\u003e \u003cp\u003echapter 7 show data in graphs 151\u003c\/p\u003e \u003cp\u003echapter 8 illustrate with images 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003edeliver\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003echapter 9 refine through practice 219\u003c\/p\u003e \u003cp\u003echapter 10 build your confidence 243\u003c\/p\u003e \u003cp\u003echapter 11 introduce yourself 273\u003c\/p\u003e \u003cp\u003echapter 12 have a stellar session 289\u003c\/p\u003e \u003cp\u003eappendix 309\u003c\/p\u003e \u003cp\u003eindex 333\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738658124119,"sku":"9781394160303","price":27.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394160303.jpg?v=1720049801"},{"product_id":"lets-talk-9781398702240","title":"Lets Talk","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRead this fascinating book and you'll become a better listener, a better conversationalist and better company' Adam Kay\u003cbr\u003e 'A brilliant book on the art of conversation' Matt Haig\u003cbr\u003e 'A compulsory book for these divided times' Sathnam Sanghera\u003cbr\u003e 'An intriguing exploration of the importance of a proper chinwag' Sara Cox\u003cbr\u003e 'A terrific book from a terrific broadcaster. Worryingly good'' Jeremy Vine\u003cbr\u003e 'An insightful, important read' Stacey Dooley\u003cbr\u003e 'A genuinely brilliant broadcaster' Matthew Syed\u003cbr\u003e 'Fascinating and thought-provoking' Jane Fallon\u003cbr\u003e 'Informed, open-minded, fair, astute, caring and funny' Ricky Gervais  \u003cbr\u003e 'A grand theory of conversation' Dan Snow\u003cbr\u003e 'The conversation king' Laura Whitmore\u003cbr\u003e\u003cbr\u003e ...\u003cbr\u003e\u003cbr\u003e Conversations are broken. \u003cbr\u003e\u003cbr\u003e While effective dialogue is supposed to lead to greater fulfilment in our personal and \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWe're not currently in the golden era of conversation - it has either eroded away into emojis or escalated into online wildfires. Nihal is \u003cb\u003ea master of the art of conversation\u003c\/b\u003e, one of the country's \u003cb\u003efinest\u003c\/b\u003e and\u003cb\u003e smartest interviewers\u003c\/b\u003e, and his book is both \u003cb\u003ebrilliant \u003c\/b\u003eand \u003cb\u003enecessary\u003c\/b\u003e. Read this \u003cb\u003efascinating book\u003c\/b\u003e and you'll become a better listener, a \u003cb\u003ebetter conversationalist \u003c\/b\u003eand \u003cb\u003ebetter company \u003c\/b\u003e -- Adam Kay, bestselling author of \u003ci\u003eThis is Going to Hurt\u003c\/i\u003e\u003cbr\u003eA \u003cb\u003ebrilliant\u003c\/b\u003e book on the art of conversation. It is entirely from the \u003cb\u003eheart\u003c\/b\u003e, an \u003cb\u003eimpassioned\u003c\/b\u003e please for more \u003cb\u003emeaningful conversation\u003c\/b\u003e amid this era of online squabbling and all too easy animosity. This isn't some half-hearted celeb effort . . . a very impassioned defence of \u003cb\u003econversation as an art\u003c\/b\u003e and one of the things that can \u003cb\u003esave and retain our humanity\u003c\/b\u003e in a world of GIFs and emojis and fifteen second digital dopamine hits. Nihal \u003cb\u003ewrites as well as he chats\u003c\/b\u003e and this book is \u003cb\u003egreat \u003c\/b\u003e-- Matt Haig, bestselling author of \u003ci\u003eReasons to Stay Alive \u003c\/i\u003e\u003cbr\u003eNihal is nothing less than the \u003cb\u003emost intelligent interviewer in British broadcasting\u003c\/b\u003e, so I had high expectations for his book on conversations, and it \u003cb\u003edoesn't disappoint\u003c\/b\u003e. It's \u003cb\u003eclever, original, surprising\u003c\/b\u003e and reading it made me appreciate why he is so good at what he does - he \u003cb\u003eactually listens\u003c\/b\u003e to the people he consults. \u003cb\u003eA compulsory book for these divided times\u003c\/b\u003e -- Sathnam Sanghera, bestselling author of \u003ci\u003eEmpireland \u003c\/i\u003e\u003cbr\u003eAn \u003cb\u003eintriguing exploration\u003c\/b\u003e of the importance of a\u003cb\u003e proper chinwag\u003c\/b\u003e by one of our most \u003cb\u003ebrilliant broadcasters\u003c\/b\u003e -- Sara Cox, bestselling author of\u003ci\u003e Till the Cows Come Home \u003c\/i\u003e\u003cbr\u003eYou won't want to check your phone while you're reading this. Nihal \u003cb\u003ehits the nail on the head\u003c\/b\u003e - again, and again, and again. Breaking news: conversation isn't shouting at a crowd on social media. Nihal has\u003cb\u003e rediscovered the art\u003c\/b\u003e and we are all winners as a result. A \u003cb\u003eterrific book \u003c\/b\u003efrom a \u003cb\u003eterrific broadcaster\u003c\/b\u003e. \u003cb\u003eWorryingly good\u003c\/b\u003e -- Jeremy Vine, author of \u003ci\u003eWhat I Learnt \u003c\/i\u003e\u003cbr\u003eTurns out when he's interviewing all those \u003cb\u003eamazing folk\u003c\/b\u003e on 5 Live he's taking it all in and constructing\u003cb\u003e a grand theory of conversation\u003c\/b\u003e -- Dan Snow, host of the History Hit podcast and author of On \u003ci\u003eThis Day in History\u003c\/i\u003e\u003cbr\u003eThere is \u003cb\u003eno more important task today\u003c\/b\u003e than improving the conversations we all have. And there is \u003cb\u003enobody better \u003c\/b\u003eto guide us than Nihal Arthanayake -- Matthew d'Ancona, author of \u003ci\u003ePost Truth\u003c\/i\u003e\u003cbr\u003eI'd like to say what a \u003cb\u003egreat\u003c\/b\u003e broadcaster Nihal is. Well on his way to becoming a \u003cb\u003enational treasure\u003c\/b\u003e. Informed, open-minded, fair, astute, caring and funny. \u003cb\u003eA dying breed\u003c\/b\u003e -- Ricky Gervais\u003cbr\u003eAn\u003cb\u003e insightful,\u003c\/b\u003e \u003cb\u003eimportant\u003c\/b\u003e read -- Stacey Dooley, bestselling author of \u003ci\u003eOn the Front Line with the Women Who Fight Back\u003c\/i\u003e\u003cbr\u003eA \u003cb\u003egenuinely brilliant\u003c\/b\u003e broadcaster -- Matthew Syed, bestselling author of \u003ci\u003eRebel Ideas \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eFascinating\u003c\/b\u003e and\u003cb\u003e thought-provoking\u003c\/b\u003e -- Jane Fallon, author of 11\u003ci\u003e Sunday Times \u003c\/i\u003eTop 10 Bestsellers\u003cbr\u003eThe\u003cb\u003e conversation king \u003c\/b\u003e-- Laura Whitmore, bestselling author of\u003ci\u003e No One Can Change Your Life Except For You\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eBrilliant\u003c\/b\u003e in the ear and just as brilliant on the page. 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